NCS000428_MS4 Annual Report (2024)_20240830 (2)

ANNUAL
REPORT
MASS MEDIA & DIRECT EDUCATION
July 1, 2023 - June 30, 2024
PIEDMONT TRIAD
REGIONAL COUNCIL
1398 CARROLLTON CROSSING DR
KERNERSVILLE, NC 27284
[phone]

The Stormwater SMART program is an initiative of the Piedmont
Triad Regional Council (PTRC) Planning Department. SMART
provides supplemental stormwater outreach and education for
member governments within the PTRC's 12-county region.
FY24 members in the SMART collaborative are:
Alamance County Forsyth County
City of Archdale Guilford County
City of Asheboro Randolph County
City of Burlington Rockingham County
City of Graham Town of Elon
City of Greensboro Town of Gibsonville
City of Lexington Town of Green Level
City of Mebane Town of Haw River
City of Randleman Town of Jamestown
City of Reidsville Town of Kernersville
City of Thomasville Town of Lewisville
City of Trinity Town of Oak Ridge
City of Winston-Salem Town of Summerfield
Davidson County Village of Clemmons

4111
44. ,
TABLE OF 4
frs
CONTENTS
INTRODUCTION 104
MASS MEDIA ' 06
DIRECT EDUCATION 14
Descriptions of Education Deliverables 15
Social Media Education I Regional Report 120
Alamance Area Direct Education Report 125
Davidson Area Direct Education Report 131
Forsyth Area Direct Education Report 131
Guilford Area Direct Education Report 43
Randolph Area Direct Education Report 50
Rockingham Area Direct Education Report f 55
ONLINE APPENDIX 60

Introduction to the FY24
Um+
Annual Report
e% imp\oS�
It's been a wonderful year at Stormwater SMART!
The Year of the Trail in North Carolina may have
ended in December of 2023, but we learned some
important lessons from that statewide initiative to 5 789
apply in 2024. NC DEQ brought the thunder to the
High Rock Lake watershed with the drafting of "0bsite \AO
Nutrient Management Strategy (NNE) Rules, and
PBS Kids brought the rainbows to Girl Scouts from 11186
all over the region! Whether you utilize this
document for 1VE4 compliance, Jordan Lake Rules
reporting, or simply to reflect on the level of public 4o01 e Se\O
engagement with pollution prevention in your
community, our goal is to communicate that
information in the most effective way possible.
Services for members fall into two main categories, for which membership dues are billed
separately MASS MEDIA and DIRECT EDUCATION Both services include educational
messaging on social media platforms. The MASS MEDIA section of the report provides
deliverables for all FY24 Mass Iv dia members: Archdale, Burlington, Clemmons, Forsyth
County, Greensboro, Guilford County,Jamestown,Kemersville,Iv bane, Randleman,Randolph
County, Trinity, and Winston-Salem.
Deliverables in the DIRECT EDUCATION section of the report are provided in six area reports:
Alamance, Davidson, Forsyth, Guilford, Randolph, and Rockingham. The reports are compiled
from source documents such as tracking spreadsheets, agendas, and publications, which may
be accessed through the Online Appendix. For compliance reporting purposes, each community
is strongly encouraged to download source documents for reference in future audits and/or
internal reviews, and include deliverables from any part of this report which reflect the goals in
your approved stormwater,nutrient management, and watershed action plans.
Stomiwater SMART operates with the view that Piedmont residents live, work, and play across
multiple jurisdictions, and have strong social connections to people in neighboring, downstream,
and upstream communities. With that in mind, SMART's Direct Education deliverables are also
provided in a Regional Direct Education Report beginning on Page 15.

FY24 member iiil
:Dues • l •
Alamance County S6,330
City of Archdale $4,635
i�` City of Asheboro S5,150
$ City of Burlington $6,330
�, ill4AA) i
Davidson Count 1•
350
r� Town of Elon $4,635
i Town of Gibsonville $4,120
Town of Graham $4,635
Town of Green Level $3,605
City of Greensboro S8,600
Town of Haw River S3,605
MASS Town of Jamestown $3,605
Town of Kernersville S5,150
Town of Lewisville $4,635
City of Lexington $4,635
City of Mebane $4,635
mamiA Town of Oak Ridge 54,120
City of Randleman $3,605
Public Service Announcements (PSAs) Randolph County $6,563
with paid placement on radio, TV, web City of Reidsville $4,635
networks and social platforms Rockingham County $6,330
Town of Summerfield $4,635
City of Thomasville S5,150
City of Archdale S2,000 City of Trinity $4,120
City of Burlington S4,000 I I
Village of Clemmons S2,000
Forsyth County S4,000
City of Greensboro S7,500
Guilford County S4,000
Town of Jamestown S2,000
Town of Kernersville $2,000
City of Mebane $2,000 DIRECT
City of Randleman S2,000
Randolph County $4,000 E Co U CAT I O N
City of Trinity $2,000 Outreach, education, and public
City of Winston-Salem S1,000 engagement with the use of with
1. print materials, programming, and
_ J online communication

Section One
MASS
MEDIA
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CO, Stormwater SMART's Mass Media outreach
Overview of program includes three main categories of
EPublic Service Announcements ("PSAs" or
Mass Media "ads"), created to raise public awareness
about the connection between storm drains 3
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and waterways, the sources of stormwater o
Outreachpollution and its negative effects on water
quality.
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The pollutants of E
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In the August 2023 Quarterly Meeting of the SMART Steering Committee, CD
members decided to submit three types of media to our marketing agency, ,-
Outsource Marketing Solutions, for media placement on television and
streaming services, radio, social channels, and web networks.
The Big Three for FY24
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1. Animated videos about pet waste and litter r o
2. Radio copy about pet waste and litter
3. Display ads for web networks with a variety of stormwater i g
messages
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Outsource Marketing Solutions (OMS) provides SMART with comprehensive �.
campaign reviews that contain additional information about our media CCD
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performance, including cost-per-clicks, video completion rates, air dates,
performance demographics, and more. This information is summarized in the =
"Deliverables" and "Insights" section, while links to source documents are
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included in the Online Appendix.
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Commenting on a YouTube video, a
Hearst Anyscreen Performance
°A'� liking a Facebook post, or hovering
— over the ad with a cursor are all =
,Li forms of engagement.
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Link Clicks:The number of times a —.
web user clicked the "Learn More" .
button to visit the Stormwater
Links to source documents SMART website
are included in the Online =
Appendix. ❖ Impressions:The number of times c
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the ad is shown. Of all metrics, this is a
the broadest, and expected to be a
larger number than engagement.
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TV & Cable
503,557 impressions on
225,660 screens
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108 ads in English; 25 ads in Spanish =.
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Played on 113,500 radios/devices
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Google Network Display ads achieved A. + 1,345,912 impressions 0
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• Google Network ads achieved 1,345,912 impressions _
• Web users clicked on the "Learn More" buttons on display `=
471'e r at ads 15,781 times _
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•..� - BREAKDOWN: Radio Performance December'23— May'24: Co",
MIME 223 ads played on more than 113,500 radio devices* =
J� WSMW 98.7FM: 70 litter PSAs; Reach:63,500
• WJMH 102.1FM: 66 litter PSAs; Reach: 28,000 CD
• WTQR 104.1FM: 30 litter PSAs; Reach: 11,300 CD
■ WMKS 100.3FM: 32 litter PSAs; Reach: 10,700
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TV ads achieved 503,557 Impressions throughout FY24, i
ill playing on 225,660 screens c
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• WXII NBC aired 14 pet waste PSAs in December,
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achieving 50,400 impressions on 45,624 screens.
R Top programs: WXII News, Nightly News, NBC •
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r, , WFMY CBS News2 aired 24 pet waste PSAs in o
Ai December, achieving 175,000 impressions on
K UP r 94,659 screens.Top programs: CBS News, CBS This c
4zk- ;CR, Morning
• WXLV ABC 45 aired 12 pet waste PSAs in ,.
x December, achieving 130,900 impressions on
26,260 screens.Top programs: Good Morning•
America, Bachelor in Paradise, Santa Claus is
" Coming to Town,AMC Country Christmas
4,,v un' i • Spectrum aired 117 pet waste PSAs in December,
achieving 75,913 impressions on 43,383 screens. =.
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(S1GO), Friends(NICK), NFL Football(NFLN), =
Animal Cribs(APL), The Zoo(APL) co
Hearst Anyscreen, a streaming television platform, `D
showed the pet waste PSAs 4-5 times on 15,734
screens, achieving 71,344 impressions.
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553,300 Post Reach (Facebook ,.. '� ' if
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23,789 visits to SMART's website
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• 638,594 impressions on Meta
• 186,856 impressions on Youlube SOCIAL ETD
• 32,677 impressions on likTok
• 2,191 web users clicked on links mEDIA *
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Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both Mass Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers can also be found •
Posts on Meta in DIRECT EDUCATION AREA REPORTS.
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• 61 Posts (FB/Instagram)
• 427,700 Reach (FBI Website Traffic
• 1,200 Visits (FBI o
• 810 Link Clicks (FB)
• 23,789 visits to SMART website =
• 783 Content Interactions (FBI • 14,256 unique IP addresses
• 125,600 Instagram Reach • 70,909 engagement events
• 204 Instagram Profile Visits
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STMART �ORMWATER 0
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13

Section Two
DIRECT
EDUCATION
Only ralli down our
storm drains

4
regional report
�
Descriptions of Direct Education Deliverables
_
CLASSROOM EDUCATION
Classroom education took place indoors in libraries and schools, using lessons from the Project WET
Curriculum Guide and other lessons endorsed by the Environmental Educators of North Carolina
(EENC).When visiting middle schools, we utilize our EnviroScape® models—the
Watershed/Nonpoint Source Model and the Wetlands and Floodplains Ecological Restoration Model
�■� -to engage students in hands-on STEM learning.
NmP OUTDOOR EDUCATION AND STREAM CLEANUPS
SMART's outdoor education combines Project WET's Ask the Bugs lesson with NC Stream Watch field
guides to demonstrate how the storm drain system connects directly to creeks and streams, and why
Nomabioindicators, signs of erosion, and plants in the buffer area help us understand water quality.
.a Whenever possible, outdoor lessons include a stewardship component.
�■■� OUTREACH & EDUCATION AT TABLING EVENTS
Fairs,festivals, and other community events provide Stormwater SMART with the opportunity to
staff a stormwater-themed table or tented booth to raise public awareness about the things we can
all do—at home, at work or school, and while at play—to prevent stormwater pollution.
,40
PRINTED MATERIALS
SMART's in-house stormwater activity workbook for school-aged children,the Nature Notebook,was
distributed to the public by SMART staff, library specialists, Parks and 4-H staff, and others.
Depending on the number of partners,the workbooks may be listed as a program or in a separate
table of information. Our other materials—including stormwater brochures, bookmarks, stickers,
tote bags, pet waste bags, reusable water bottles, Rainscaping Guides,and seed packets, and other
take-home items—accompanied SMART staff to all programs and events. While we were unable to
track exact numbers of materials this year,we can closely estimate the number of these "other
materials" handed out by the total number of program participants. We plan to carefully tally these
numbers in FY25 with a new system for tracking.
COLLABORATIVE INITIATIVES
Some longer-term projects and other initiatives aren't easily measured by the same metrics we use
for scheduled events. We are always looking for creative ways to support our SMART members on
the stormwater projects that make a difference in your communities.
OUTREACH & EDUCATION ON SOCIAL MEDIA
SMART maintains Facebook and Instagram channels, as well as multiple webpages on the
organization's website, in order to promote events and information related to our Direct Education
programming. Social Media deliverables are included in all Area Reports. Note that Mass Media
members also receive Social Media deliverables;those numbers are reported in the same format on
Page 6.
WpO

REGIONAL REPORT - SUMMARY OF COLLABORATIVE INITIATIVES
109 PBS Kids Nature Cat Badges Awarded to School-Aged Children across
the Piedmont
Stormwater SMART helped 109 girls from around the Triad fulfill the water-related
STEM requirements for their Nature Cat badges at Camp Keyauwee on June 1, 2024.
This regional event was hosted by Girl Scouts Carolinas Peaks to Piedmont in
partnership with PBS Kids,featuring Nature Cat himself!
Stormwater Awareness at the Largest Earth Day Fair in North Carolina
Stormwater SMART partnered with the North Carolina Clean Energy Technology Center
(NCCETC)to share a booth at the PEA Earth Day Fair,the biggest Earth Day celebration
in North Carolina. On April 26, 2024, more than 8,000 residents visited the fair from all
over the Piedmont. Our table received 468 visitors, with 150 taking home Stormwater
SMART print materials.Although our participation in this event was free (the booth fee
and staff time was covered by NCCETC),we had the opportunity to talk with people
from all six counties in our service area, and we received a valuable bonus benefit: a
half-page ad in the event's program schedule,which featured a call to action for water
quality along with a QR Code for Stormwater SMART's Friends of Creek Week online
calendar. Event staff offered the printed program schedule to all 8,000+fair attendees.
See the Online Appendix for the ad; designed in-house by SMART staff.
Regional Print Ad in the PEA Earth Day Fair Program Schedule to 8,000 fair
attendees
SMART's participation in the PEA event gave us the experience of talking with people
from all six counties in our service area on the same day, and we received a valuable
bonus benefit: a half-page ad in the event's program schedule,which featured a call to
action for water quality along with a QR Code for Stormwater SMART's Friends of Creek
Week online calendar. Event staff offered the printed program schedule to all 8,000+
11 fair attendees. See the Online Appendix for the ad; designed as a vector file in-house by
SMART staff.
Environmental Enhancement Grant Proposal Requesting $180,000 for
SMART Programs
In March and April of 2024, SMART wrote and submitted a proposal to the NC Dept of
Justice's Environmental Enhancement Grant fund, in order to expand public
involvement in the NC Stream Watch program in SMART communities. We collaborated
with Lauren Daniel in the Dept of Water Resources at NC DEQ for this initiative,which
requests$180,000 in funds for interactive educational signage in public parks with creek
access, supplies for local groups to use when conducting water quality surveys, and a
media campaign to increase public awareness about the effort. Note:Awards not yet
announced as of June 30, 2024.

1,700 hours of AmeriCorps Service for FY24 Awarded to SMART ($16,000 in
match waiver)
In July of 2023, Stormwater SMART applied for a competitive grant award from the
Conservation Trust of North Carolina (CTNC)through their Climate Corps division. It is
always an accomplishment for CTNC to select SMART as a host site; this year, SMART
was one of 16 organizations statewide to receive$16,000 to cover the full financial
match for AmeriCorps service. While it is difficult to quantify the value of this service,to
put this award in context, it would cost Stormwater SMART members more than
$80,000 to add a full-time environmental educator to the program.
16 partner Creek Week planning meetings attended
SMART provided educational events and supported partner events for Forsyth Creek
Week (March 22—March 30, 2024); Randolph Creek Week (May 4—May 11, 2024);
Alamance Creek Week (May 11—May 18, 2024); and Guilford Creek Week (June 1—
June 8, 2024). SMART renewed the registration of domain names for
www.alamancecreekweek.org, www.randolphcreekweek.org, and
www.guilfordcreekweek.org.
Launch of Friends of Creek Week Year-Round Event Calendar
In collaboration with municipal and county representatives from four counties
(Alamance, Forsyth, Guilford, and Randolph) and with help from representatives of Keep
Davidson County Beautiful and Rockingham County Tourism, SMART launched a new
way to support county-wide Creek Week efforts in the spring of 2024. Friends of Creek
Week is a regional,year-round calendar of educational stormwater activities for the
public during each designated Creek Week in our region, and every week in between.
Program Assistant Katrina Meeks adds and updates events weekly to the schedule on
www.friendsofcreekweek.o , with links to partner websites and Facebook events.
Regional News Coverage on 5 News Outlets
Stormwater SMART's programs and projects were featured in local and regional news
on behalf of member communities on several occasions during FY24. Coverage included:
• Triad Today, a locally-produced public affairs TV program produced and hosted by
Jim Longworth, interviewed SMART's AmeriCorps Service Member, Haley Bock, on
3/20/24. Haley promoted the importance of stormwater education and AmeriCorps
service.
• On 4/02/24, WXII and Spectrum News featured "Bonkers for Botany" in South
Graham Municipal Park for a feature on Arbor Day events.
10°1
• The Alamance News and Girls Scouts Carolinas News Blog featured Girl Scout Kenna
Talhelm in an article on June 27, 2024,for her Girl Scout Gold Award project in Little
Alamance Creek, "Cleaning Waterways Through Stormwater Education,"for which
Stormwater SMART served as Project Mentor.
11111111111 17

6 Hours of Mentor Support for Elon University SPEED Students
SMART served as Project Champion for Elon University's Senior Projects in Engineering
Design Program, providing guidance and support for a cohort of five senior engineering
students at Elon University: Brooke Gehrke, Sammy Tucker, Rane Parr, Lauren Hill, and
Sidney Lowe. SPEED projects are overseen by Will Pleur, Professor of Engineering at Elon
University, and John Ring, Director of Engineering Outreach. As Project Champion,
SMART helped match the senior cohort to a project in the community and facilitate
initial meetings with their Project Mentors, including Josh Johnson, PE, of Ally, Williams,
Carmen, & King (AWCK), and Brian Faucette's team at City of Graham's Recreation and
Parks Department. The students successfully designed a Stormwater Control Measure
(SCM) in the parking lot of South Graham Municipal Park and presented their design to
the community in May of 2024.
11 Hours of Mentor Support Provided for Girl Scouts Gold Award
Stormwater Projects
For our third year, SMART served as Gold Award Project Mentor to Kenna Talhelm of
Girl Scout Troop 40607 on her project, "Cleaning Waterways through Stormwater
Education". In this role, we continued to advise Kenna on her final project materials and 'T'
activities, delivered supplies and materials for her cleanups of Little Alamance Creek, Z
and submitted reference letters for college applications and scholarships on her behalf.
In February of 2024, Kenna received her Girl Scout Gold Award; in June, she was
selected as a National Gold Award Scholarship recipient from Girl Scouts of the USA
(GSUSA)for"demonstrating extraordinary leadership that drives lasting change within
the community and beyond." In addition to the honor of being recognized on a national
level, Kenna received $5,000 in scholarships for her project. She is starting her degree in C4'
Environmental Science this fall at NC State.We are incredibly proud of Kenna for her
dedication to her project and to water quality in Alamance County and thankful to the
Parks Departments in Burlington and Graham for their assistance with Kenna's cleanups. 'T-1
Certification: Environmental Educators of North Carolina (EENC)
SMART supports EENC's mission is to build connections, provide professional CeJ
development, and promote excellence for North Carolina's community of environmental
educators. In June of FY24,SMART's AmeriCorps Service Member, Haley Bock, achieved IT '
her EENC certification after two years of diligent participation in the program. In turn,
Haley helped train other new environmental educators in SMART member communities. T
Congratulations, Haley! 0_7
Contributions to New Water Quality Curriculum from State-level Agencies Z
In July and August of 2023, Stormwater SMART provided 8 hours of curriculum design
01111
in work groups as contributions toward a new water quality curriculum for educators.
The lead agencies for the new curriculum include NC DEQ's Division of Water Resources,
the North Carolina Water Resources Research Institute (WRRI), and the North Carolina
Sea Grant, in partnership with the Environmental Educators of North Carolina (EENC). In
online meetings with the lead agencies, we continued our work from FY23, providing
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SMART-designed field guides and lesson templates for the project. While our work is
done for now,the new curriculum is taking off with the first teaching cohort, consisting
of 10 formal and informal educators, representing 10 cities across North Carolina and
various grade levels K-8.
Served on 5 Nutrient Management Strategy (NMS) Committees in the High
Rock Lake Watershed
In June,July, August, September, October, November, and December of 2023,
Stormwater SMART's Program Coordinator, Danica Heflin, attended Technical Advisory
Group meetings led by NC DEQ's Division of Water Resources on future state nutrient
management rules for stormwater, agriculture, riparian buffers, and wastewater. Danica
also served as a voting member of the Steering Committee, hosting meetings in
November and December in PTRC's large conference room, and submitting written
recommendations in the Steering Committee's Phase 1 Final Report (linked in the Online
Appendix), advocating for rules that would allow for alternative compliance from --
membership in collaborative regional groups. 3:=:°
2024 Nature Notebook Program T
The 2024 stormwater activity workbook, also known as the Stormwater SMART Nature _
Notebook, made a splash again with school-aged children during area Creek Weeks and
Summer Reading programs. With 16 full-color pages packed with fun and educational
stormwater activities, Nature Notebooks continue to be one of our best strategies for a
encouraging the development of environmental literacy between children and their I
caregivers.A huge thank you to our partners in municipal and county parks departments,4-
H Youth Agents in N.C. Cooperative Extension offices, and library systems for helping us IT7
achieve our reach of 6,630 this year. C/a
• Alamance County Public Libraries and Elon Parks: 1,100 Workbooks
• Davidson County Public Libraries: 1,000 Workbooks
• Forsyth County Public Libraries in Kernersville and Lewisville: 500 Workbooks
• Gibsonville,Jamestown, Greensboro Libraries: 1,850 Workbooks
• Greensboro Water Resources and Guilford County Public Schools: 350 Workbooks
• Randolph County Public Libraries: 1,080 Workbooks
T
■ Randolph County Cooperative Extension Office: 350 Workbooks r •
• Rockingham County Public Libraries: 200 Workbooks
• Rockingham County Tourism (Visit RoCo): 100 Workbooks IT
• 0
19

t regional report
o
ti
1.3 million impressions for educational
videos on social channels
.-
61 Published Posts on Social Media
(Facebook and Instagram)
O
553,300 Post Reach (Facebook " p
____• and Instagram) 4 r
CID
23,789 visits to SMART's website
�- SlOttn s�4°u Edtio�-,�
gotp��pn
70,909 engagements across
6.a,°k oN .0
SMART's web pages 5.
Litter Videos on Social Channels
• 638,594 impressions on Meta
• 186,856 impressions on YouTube SOCIAL
• 32,677 impressions on TikTok
• 2,191 web users clicked on links mEDIA *
Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both Mass Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts [FB/Instagraml WebSlte Traffic
• 427,700 Reach [FM
• 1,200 Visits (FBI • 23,789 visits to SMART website
• 810 Link Clicks [FBI • 14,256 unique IP addresses
• 783 Content Interactions (F61 • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
asoWptlt

4
o� report
regional
•
.© Breakdown of Social
cts Media Starts:
= Si. ,
Posts on Meta
°LI (Facebook + Instagram) a NC Stormwater SMART presents
CLI 61 published 1200 visits to bug
%-
._ posts ' website babies!
1.1 MILLION 810 post link loin us at The Leamgton Library as our friends at NC
Storm water SMART tell us all about the cute btt le baby
impressions clicks hugs that live in our ecosystem,
m TREE sauy Program
553,300 783 content Lexington Library
reach interactions i Lexington,n NC
r
I.
[phone]
emrgton Public Library a Bug tables''
st
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A Stormwater Smart
ii t J E` C) 580 lot 595
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0 Insights Facebook reach 0 Facebook visits 0
Review performance results and nr 427.7K 1.2K • -
a;; Jul 1,2023-Jun 30,2024 • Link dicks 0 Content interactions O
810 . - 783 - -
gAlphed content Impreidonr 0
61 1.1M .
Instagram reach 0 Instagram profile visits O
125.6K . 204 .
More insights from Meta Professional Dashboard in Online Appendix
W pt�
-` 21

zi .
regional report
oft, �
= Breakdown of Website Reach across the Region
III
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CC
W E131. 1,- I Aril
= --- 23,789 visits to SMoRr pages
.Mr\MAC'N 66ormema.WMI
CD f 0. • 14,256 unique IPaddresses
y■r44' 70,909 engagements on pages
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Most popular pages across FY24: 16 .. #
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Views lie title and screen class r �
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11098 Stormwater SMART I •
9910 Programs
1694 Friends of Creek Week I . `iO PM
125 Request a K-12 Program I Randolph County
116 Stormwater Educational Videos I Asheboro
89 Dispose of Household Waste Properly I "Downtown Heroes"
89 Stormwater Mapping I
Keep Randolph County
Beautiful
87 IDDE Quiz 2 I Online Surveys
76 Forsyth Creek Week
70 FREE Shred Event- City of Archdale I Event last»
gaggle Analytics far Stormwater SM,4HT's web pages provided by:Anne
Edwards,Information and Data Services Manager at NE Friendly URLs:
www.stormwatersmart.org;www.friendsofcreekweek.org;
www.alamancecreekweek.nrg;www.randolphcreekweek.org
W p'

DIRECT EDUCATION
AREA REPORTS
Alamance Area 25
Davidson Area 31
Forsyth Area 37
Guilford Area 43
Randolph Area 50
Rockingham Area 55
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DIRECT EDUCATION
AREA REPORT
ALAMANCE
AREA
25

44 alamance area burlington ' elon ' graham ' green lei,
ti� c!
=
Alamance Programs
COcc: CD
Program Program Description #of Program
Date People Hours C
CID 12/19/23 Project WET at Sylvan Elementary School in Snow 65 2 rap
ems Camp, Alamance-Burlington School System `D
C.
i 8/3/23 Summer STEM Camp at North Park branch of Alamance 53 2
■� County Public Library in Burlington
'✓a o
7/19/23 Youth Fishing Summer Camp at Guilford Macintosh 18 3 ,o
Lake with Burlington Recreation and Parks
CD
10/3,10/4, EnviroScape Program for Haw River Assembly's 285 9 c,
10/5/23 Learning Celebration in Saxapahaw CD
9/9/23 Stormwater booth at Balloon Festival at Cedarock Park 10* 1 -14
0
* Completed setup and made contact with 10 visitors
fZZD
before tearing down for thunderstorms
co
10/26/23 Stormwater booth at Employee Wellness Fair for local 120 6
government employees of City of Burlington `D
0
2/21/24 HOA Management Company Regional Stormwater 8 1 =
Training with Blue Stream Environmental `.
4/2/24 Arbor Day Program: "Bonkers for Botany" with Graham 9 2
Recreation & Parks
5/11/24 Youth Fishing Day at Graham-Mebane Lake with 38 4
Graham Recreation & Parks in Mebane
5/5/24 Mobile cart at Carousel Festival in City Park with 62 2
Burlington Recreation and Parks
6/18/24 Summer Reading at May Memorial branch of Alamance 10 1
County Public Library in Burlington
ALAMANCE-AREA SUBTOTAL 678 33
Note: See program information for the Town of Gibsonville in the
Guilford Area Report

44 alamance area Burlington - eion • graham • green l e�i
'I? ef?7
= NATURE NOTEBOOK InD
O
PROGRAM 9Cip �/, . -_ _ _.. - ? p—Raring CCD
�' - - _" or— a F,,n Facts
AIM
In FY24wl= , Stormwater SMART ,4 E
delivered 950 stormwater activityCID
o+ workbooks to our coiinuunity partners ,` ~'
co
O in Alamance County for distribution `;_ �: t %r � y � =
.� during Alamance Creek Week, =.
summer reading programs, summer ff,
cams, and fairs. - ,dr 0
CD
CD
#of
Community Distribution Partner workbooks o
Elon Recreation and Parks: Delivered March 15 to parks staff at Beth Schmidt 100 SSD
Park office for distribution at the Arbor Day Celebration CID
CU
May Memorial Public Library: Delivered May 7 for distribution in during 200
Alamance Creek Week and Summer Reading programs CD
0
North Park Public Library: Delivered May 7 for distribution in during Alamance 200 =
Creek Week and Summer Reading programs
Graham Public Library: Delivered May 7 for distribution in during Alamance 200
Creek Week and Summer Reading programs
Mebane Public Library: Delivered May 7 for distribution in during Alamance 200
Creek Week and Summer Reading programs
Bookmobile and BOOKMARK: Delivered May 7 to library staff for distribution in
youth programs during Alamance Creek Week and Summer Reading programs,
the Dogwood Festival, Collington Farms in Mebane, Beth Schmidt Park, Jeffry 150
Earp Park, Haw River Civic Center Parking Lot, Green Level Mobile Home Park,
Saxapahaw Hawbridge School, Cedarock Park, Morrowtown Community
Garden, Spencer Thomas Brown Homes, and other stops.
TOTALS INALAMANCEAREA 1050
.fripp
27

44% alamance aretaai Burlington • elon • graham • green 1o,
,o ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES
C
v Refer to Regional Report SNATuRECAT
109 PBS Kids Nature Cat Badges for descriptions each i eo 3
'� Awarded to School-Aged Children across initiative CD
CD
CO the Piedmont =
y... a Ga11 ra
m cc)
6 Hours of Mentor Support for Elon EEIVC
University SPEED Students g b uts =
•� °No carolinas Carolinas peaks E.
--- to piedmont o
11 Hours of Mentor Support Provided for -
Girl Scouts Gold Award Stormwater o
Projects --.
.- - CD
Stormwater Awareness at the Largest - iluip a'
Earth Day Fair in North Carolina pBS )t 1°4 OK CD
_,
SaD
Regional Print Ad in the PEA Earth Day t o° =,
Fair Program Schedule to 8,000 fair CONSERVATION eD
KIDS FO NORTH
attendees TRUS`I CARROLINA Es'
E
D% 1R ID
Environmental Enhancement Grant ���RIC09� CD
Proposal Requesting $180,000 for CD
f"' Division of Water Resources
SMART Programs * A c
1,700 hours of AmeriCorps Service for Alamance y�'9rHcAPO�\a�
FY24 Awarded to SMART($16,000 in CREEK
match waiver) K
Ili s_.....,5----'' - -
16 partner Creek Week planning T�/ --
meetings attended
Launch of Friends of Creek Week Year- ':�
Round Event Calendar 1E1GUILFORD
Regional News Coverage on 5 News RANDOLPH
CREEK WEEK
Outlets CREEK Forsyth
Certification: Environmental Educators of
WEEK CREEK '',
North Carolina (EENC) li WEEK .,�j
Contributions to New Water Quality 151 ammo,
Curriculum from State-level Agencies
TriAd Tolley
e) PIEDMONT
6n CONSERVATION
Lir.. ... .._ or. ��� COUNCIL, INC.

44% alamance area Burlington • elon • graham • green lei
eV 627
p 1.3 million impressions for educational
:.. videos on social channels
CC cm
C, --
= ( 61 Published Posts on Social Media
(Facebook and InstaCIDgram) c
�• co
oco
r., 1 553,300 Post Reach (Facebook
i and Instagraml \ _'
S. r Allir `' �J� O�
o
23,189 visits to SMART's website w,
ra�0 � ,40
v���u1
hTcTO CD
"` an
ow
70,909 engagements acrossC
r, := m r
SMART's web pages �"
Utter Videos on Social Channels CID
CO
co
• 638,594 impressions on Meta
• 186,856 impressions on Youlube S 0 C I A L cp
c_D
.=,
• 32,677 impressions on TikTok
• 2,191 web users clicked on links mEDIA *
Pet Waste Videos on Social Channels
• 338,229 times on Meta ' Both Mass Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts [FB/Instagraml Website Traffic
• 427,700 Reach [FBI
• 1,200 Visits (FBI • 23,789 visits to SMART website
• 810 Link Clicks (FBI • 14,256 unique IP addresses
• 783 Content Interactions (FBI • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
sliWrtigt
04011461
4 29

This page is intentionally blank.

DIRECT EDUCATION
AREA REPORT
DAVIDSON
AREA
31

davidson area lexington • thomasville
Education in Davidson-Area Communities
�
Program Program Description #of Program
Date Peo•le Hours C
1/10/24 EnviroScape Program at Central 120 5
v Davidson Middle School, DavidsonCD
i County Public Schools (Day 1) C/;
I- o
1/11/24 EnviroScape at Central Davidson 124 5
Middle School (Day 2)
cry
1/17/24 EnviroScape Program at North 131 5 0
Davidson Middle School, Davidson cD
County Public Schools (Day 1) o
0
1/18/24 EnviroScape at North Davidson 139 5
Middle (Day 2)
1/19/24 EnviroScape at North Davidson 90 3
Middle (Day 3)
4/23/24 The Incredible Journey at Charles 75 4
England Elementary, Lexington City
Schools
6/26/24 Summer Reading at the Lexington 32 1
Library, Davidson County Public
Library System
6/10/24 Summer Camp at Tom Finch YMCA 30 1.5
in Thomasville: Fun with STEM Bugs
(Day 1)
6/17/24 Summer Camp at Tom Finch YMCA 20 1.5
in Thomasville: Fun with STEM Bugs
(Day 2)
DAVIDSON-AREA SUBTOTAL 761 31

44 davidson area lexington thomasuille
.+ NATURE NOTEBOOK yF` =k 1 `r to p,-Manny n
1�°� Y 1 Facts
CZ cs
PROGRAM ca
_ < <�: m= o
CD In FY24, Stormwater SMART ra
'41! CD
v delivered 1,000 stormwater activity t'` "� � � . - A�
-3,f'. —T
CD
CD workbooks to our community " ' ���' ID
partners• in Alamance Countyforff ;. '-- e
distribution during summer reading I o
Ca
programs. it rr Qc,"
0
I =
Community Distribution Partner #of workbooks
Lexington Public library: Delivered May 20 to the DCPL 200 =
Annex on Nhin Street in Lexington for distribution =
N. Davidson library: Delivered May 20 to Annex for distribution 175
to youth specialists at the branch
W. Davidson library: Delivered May 20 to Annex for 175
distribution to youth specialists at the branch
Thomasville library: Delivered May 20 to Annex for distribution 175
to youth specialists at the branch
Denton library: Delivered May 20 to Annex for distribution to 175
youth specialists at the branch
Bookmobile: Delivered Nhy 20 to Annex for distribution to 100
bookmobile staff for distribution at regular stops around the
county
TOTALS IN DAVIDSON AREA 1000
33

446 davidson area'
Z lexington tnomasuiiie
�.
,o ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES
o
C., �'�NATURE CAT Refer to Regional Report • o
= for descriptions each imp
109 PBS Kids Nature Cat Badges 1 Leo L
CD
Cla Awarded to School-Aged Children across initiative
~ the Piedmont � cours cc06.1
C3 6 Hours of Mentor Support for Elon EENC * Ca
immgirl scouts
University SPEED Students �7� - carolinas peaks O
to piedmont -h
11 Hours of Mentor Support Provided for sza
Girl Scouts Gold Award Stormwater0Projects �otv� «Ei
Stormwater Awareness at the Largest 1 .B j - iTh
Earth Day Fair in North Carolina i S r
o - k =
Regional Print Ad in the PEA Earth Day °
Fair Program Schedule to 8,000 fair KIDS CONSERVATION
attendees ..RII FCAROLINA
Environmental Enhancement Grant DWR p„ �i.aico,to
Proposal Requesting $180,000 for Dlvtslon of W.ter Resources y A
SMART Programs �s
1,700 hours of AmeriCorps Service for CRAlEEK ce 'fro. "'
CAS°.,`
FY24 Awarded to SMART($16,000 in WEEK ^
match waiver)
16 partner Creek Week planning
meetings attended
Launch of Friends of Creek Week Year- 1!�
Round Event Calendar GUILFORD1E1pc�
Regional News Coverage on 5 News RANDOLPH REE"WE`
Outlets CREEK Forsyth
Certification: Environmental Educators of WEEK CREEK 1
North Carolina (EENC) WE �+K , I4
A EA. _ h, dl�1
Contributions to New Water Quality �1 `�
Curriculum from State-level Agencies 1r14ed1 TO ! yt
PIEDMONT
64,-1.3% CONSERVATION
�2 COUNCIL, INC.

4'% 9 davidson area lexin ton • thomasville
ti
p 1.3 million impressions for educational E•
:� videos on social channels o
0
61 Published Posts on Social Media a
(Facebook and Instagraml / C
\L
r--� 553,300 Post Reach (Facebook ~�"''.0 .;5~�.'
co
,i and Instagram) J i:, s ..�+*;;`' �'
:i o
CO
23,189 visits to SMART s website ,e,5�0�
---)
.
10,909 engagements across r
SMAR1's web pages =
Litter Ifir1r ns on Social Channels
• 638,594 impressions on Meta
• 186,856 impressions on Youlube S 0 C I A L
• 32,677 impressions on TikTok
• 2,191 web users clicked on links mEDIA *
Pet Waste Videos on Social Channels
• 338,229 times on Meta `Both Mass Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts [FB/lnstagraml Website Traffic
• 427,700 Reach (FBI
• 1,200 Visits (FBI • 23,789 visits to SMART website
• 810 Link Clicks (FBI • 14,256 unique IP addresses
• 783 Content Interactions (FBI • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
AISit
'� 35

This page is intentionally blank.

DIRECT EDUCATION
AREA REPORT
FORSYTH
AREA
37

44 forsyth area kernersville • lewisville
flp
Education in Forsyth-Area Communities
CM Program Date Program Description #of People Program
omg Hours
10/26/23 Leaf& Litter Fall Volunteer Cleanup at St. Paul's 30 1.5
Historical Gravesite for Black and African American
'Q Residents of Kernersville
3/20/24 PTRC Cares Litter Cleanup in Fourth of July Park in 20 1
Kernersville, with supplies and staff support from
Stormwater SMART
3/18/24 "State of the Waters" Panel Discussion for Forsyth Creek 12 2
Week, with local experts from stormwater, public utilities,
and non-profit organizations.
3/21/24 Yadkin River NC Stream Watch in Jack Warren Park in 12 0*
Lewisville. *Event cancelled due to thunderstorms. registered*
4/13/24 Town of Lewisville's Earth Day Fair 325 5
4/20/2024 Piedmont Earth Day Fair at the Winston-Salem 468 6
Fairgrounds (Piedmont Environmental Alliance)
FORSYTH-AREA SUBTOTALS 837 15.5
_atfWptEg

444 forsyth area kernersville • lewisuiIIe
'p
.c= Nature Notebook
r_IProgram ,y ,. _ ,_•, ,� _,...._
�F'.. �'� p,-Manny
�' _, Fun Facts
CD FUN FACT! Each year, Forsyth - _
vCounty Public Library branches �;� i ,11
CO in Lewisville and Kernersville F,
1.
■. are the first to receive Nature
Notebooks in the Piedmont �— �.:. �� t�..., ,I.
Triad Region. That's because ,/ ��,
the first (and largest) creek ff �'z
week of the year is FORSYTH �t
CREEK WEEK, kicking off the •
fr
spring season in the third
week of March.
Community Distribution Partner #of workbooks
Nature Notebook Program for Forsyth Creek Week at 200
Paddison Memorial branch, 3/10/24
Nature Notebook Program for Forsyth Creek Week at I 300
Lewisville branch, 3/10/24
TOTALS IN FORSYTH 500
vlikilit
Or' 39

44 forsyth area
0� kernersville • Iewisuille
ti
,o ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES
v Refer to Regional Report NATURECATO
109 PBS Kids Nature Cat Badges for descriptions each Leo
CD Awarded School-Aged Children across initiative
CD to
141m. the Piedmont - N l:'
Gt
EENC
CD 6 Hours of Mentor Support for Elon =- — girlscouts•
UniversitySPEED Students
I� �` � Carolinas peaks
.ato piedmont
11 Hours of Mentor Support Provided for
Girl Scouts Gold Award Storm water C
Projects - -I
Stormwater Awareness at the Largest pBs � iluip
Earth Day Fair in North Carolina OI(
Regional Print Ad in the PEA Earth Day 0
Fair Program Schedule to 8,000 fair CONSERVATION
KIDS FO NORT
attendees TRUST PARROLINHA
Environmental Enhancement Grant DWR �ioaico �
Proposal Requesting $180,000 for Dlvlslon of Wvter Resources
SMART Programs * A Alamance
4)
1,700 hours of AmeriCorps Service for CREEK y°9rH cP.Sk
FY24 Awarded to SMART($16,000 in WEEK
match waiver) 'MAW ,. .:5------''--
16 partner Creek Week planning 11 -
meetings attended
Launch of Friends of Creek Week Year-
Round Event Calendar �
GUILFORllD
11111
CREEK W
Regional News Coverage on 5 News RANDOLPH
Outlets CREEK Forsyth 1
WEEKCREEK Certification: Environmental Educators of CREEK
North Carolina (EENC) •1 EEK ,I A
Contributions to New Water Quality lInfr 'w---,
Curriculum from State-level Agencies Triedi To 1
PIEUMONI
6; CONSERVATION
:2 COUNCIL, INC.

4440` forsyth area kernersville • iewisviiie
ti
p 1.3 million impressions for educational
videos on social channels
CO
= 61 Published Posts on Social Media
CD CD (Facebook and Instagram) /
.
a3 553,300 •
Post Reach (Facebook `d ~° 0
,_ and Instagram) .� : 1
23,789 visits to SMART's website e, ^ �.„ ,
h
70,909 engagements across DTm �y:a,,T __
SMART's web pages ..,
.' ,,
,,, ,_
I ittpr OM on Social !hannelc
• 638,594 impressions on Meta
• 186,856 impressions on YouTube SOCIAL
• 32,677 impressions on TikTok
• 2,191web users clicked on links MEDIA*
Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both floss Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts [FB/InstagramJ Website Traffic
• 427,700 Reach [FM
• 1,200 Visits [FBI • 23,789 visits to SMART website
• 810 Link Clicks (FB] • 14,256 unique IP addresses
• 763 Content Interactions f FRJ • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
W p'!Iji
e 41

This page is intentionally blank.
42

DIRECT EDUCATION
AREA REPORT
GUILFORD
AREA

446i guiltord area gibsonuiIIe • greensboro • Jamestown .
ti
0
IIII
Education in Guilford-Area Communities
0 CD
Program Date Program Description #of People Program c/3
CLI Hours =
7/11/23 Summer Camp at Lewis Recreation Center, Greensboro 55 2.5
Cm, Parks and Recreation
CD
7/13/23 Summer Camp at Brown Park Recreation Center, 23 1
CD
Greensboro Parks and Recreation
8/3/23 Stormwater table at Benjamin Library Environmental Fair 48 2
(stream buffer theme), Greensboro Public Library
10/14/23 Stormwater SMART booth at Gibsonville Fall Festival 155 7
with interactive "Pollution Solutions" display
11/6/23 The EnviroScape at Swann Middle School, 31 4
Guilford County Public Schools (Day 1)
11/7/23 The EnviroScape at Swann Middle (Day 2) 27 4
11/20/23 Project WET's Incredible Journey at Kirkman Park 50 4
Elementary, Guilford County Public Schools
11/21/23 Stormwater Symposium at City Council Meeting, 23 1.5
Town of Jamestown, Town Hall
11/30/23 Save a Critter: Pick Up Litter—Turtle Program at 14 1
Benjamin Branch of Greensboro Public Library
12/6/23 Stormwater table with EnviroScape, Christmas on Main, 47 6
Town of Jamestown, Town Hall (Week 1)
12/13/23 Stormwater table with EnviroScape, Christmas on Main, 53 6
Town of Jamestown, Town Hall (Week 2)
2/2/24 Homeschool K-8 co-op group at Oak Ridge Park; 11 8 2
students, 8 parents; 2 hour program
Stormwater table with EnviroScape, Christmas on Main, 72 6
12/20/23 Town of Jamestown, Town Hall (Week 3)
12/1/23 The EnviroScape at Swann Middle (Day 3) 32 2
_ i•
7,

Program Date Program Description #of People Program
Hours
1/16/24 Tree live stake demonstration for Jamestown/ Guilford 3 2
County backyard stream bank repair
2/6/24 The EnviroScape at Kernodle Middle School, Guilford 132 5
County Public Schools (Day 1)
2/7/24 The EnviroScape at Kernodle Middle (Day 2) 108 5
3/7/24 Stormwater activities Allen Jay Elementary School 55 2
STEAM Night, Guilford County Public Schools
3/13/24 Bishop McGuiness Student STEM Mentorship; 1 high 1 12
school student; 12 hours for the week. Note:School is
in Kernersville, but student lives in Summerfield.
4/5/24 Pond Exploration at the General Greene Elementary 212 6
Science Fair, Guilford County Public Schools
4/17/24 Stormwater Presentation at McGirt-Horton Branch of 10 1
Greensboro Public Library
4/20/24 Stormwater SMART booth at City of Greensboro Earth 117 3
Day Fair in Keeley Park, with Stormwater 101 workshop
4/29/24 Oak Ridge HOA meeting for stormwater device 6 1
education
6/5/24 Guilford Creek Week Investigators at Kathleen Clay 25 1
Branch of Greensboro Public Library
6/14/24 Homeschool K-8 co-op group at Oak Ridge Park; 9 2
12 students
FY24 Year GUILFORD-AREA SUBTOTAL 1316 89
End:6/30/24
45

444 guiltord area gibsonviIIe • greensboro • Jamestown .
0
= ca
o
PRINT MATERIALS — THE NATURE NOTEBOOK PROGRAM
W CD
In FY24, Stormwater
r��
SMART delivered 2,200 (���' ° -� ,_. It• 47_-_' LifA`Maz n9 =
C„7 stormwater activity , „'
C� u._ �J �J � co
i . workbooks to our F N-..
community partners in CD
r' 1
Guilford County for L.
distribution during .., y r _ -Guilford Creek Week, - - i
�'+f '-
summer reading - 0;53157s ) i 4
programs, summer f� >. st
camps, and fairs.
* •
Community Distribution Partner Number of
Nature
Notebooks
Gibsonville Public Library: Delivered April 17 for distribution in youth 50
programs, including home school cooperative
Greensboro Library System: Delivered May 15 for distribution at 1,600
Central, McNairy, Hemphill, Kathleen Clay, Vance H. Chavis, Benjamin,
Glenwood, McGirt-Horton
Jamestown Public Library: Delivered May 15 for distribution in 200
summer reading and other youth programs
Guilford County School System: Delivered April 5 for Earth Day science 250
classes
Greensboro Water Resources: Delivered April 20 for distribution 100
during Guilford Creek Week and other programs
TOTALS IN GUILFORD AREA 2,200

444 guilford area gibsonville • greensboro • Jamestown .
flp 0
o ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES
t •
III 8 Refer to Regional Report a NATURE CAT Cfl cs=t
for descriptions each e
4)1
•Q 109 PBS Kids Nature Cat Badges initiative cepAwarded to School-Aged Children across0
,
.F, the Piedmont a
CI EENC
CD 6 Hours of Mentor Support for Elon —�� girl scout* CD
.� University SPEED Students
i� carolinas peaks —PI
—_, to piedmont CD
11 Hours of Mentor Support Provided for
Girl Scouts Gold Award Stormwater0 , - "-
Projects . .•
Storm water Awareness at the Largest PBS )
aW
Earth Day Fair in North Carolina OK
t0 0°
Regional Print Ad in the PEA Earth Day 1?JIISERVATION
Fair Program Schedule to 8,000 fair KIDS US CAROLINA
attendees
�FIICp
Environmental Enhancement Grant DwR //�/ 9�,
Proposal Requesting $180,000 for Dlvlslon of Water Resources /*
p p 9
SMART Programs
Alamance y09T11 C Ado.;
1,700 hours of AmeriCorps Service forCREEKEI{
FY24 Awarded to SMART($16,000 in
match waiver)
16 partner Creek Week planning
meetings attended
Sn_
Launch of Friends of Creek Week Year-
1011 GUILFORD
Round Event Calendar CREEK WEED
RANDOLPH
Regional News Coverage on 5 News CREEK
Outlets WEEK Forsyth
CREEK '��'
Certification: Environmental Educators of i
North Carolina (EENC) a _ I,,WEEK my"j
iswzr.7 *.,
Contributions to New Water Quality Triod!Todoy,
Curriculum from State-level Agencies
0PIEDMONT
� CONSERVATION
000UNCIL, INC.
-f)rIP
47

444 guiltord area .gibsonuille • greensboro • Jamestown .
ti
p (-1.3 million impressions for educational 7C
:�• videos on social channels Q
vCD
= 61 Published Posts on Social Media \
CID (Facebook and Instagraml ` =
\ 3
Ca 553,300 Post Reach [Facebook ` cm
3
,� and Instagram)
, 40 ' . -
( 23,189 visits to SMART's website ,. "":• E ,. m
� 7.,
•,
10,909 engagements across . .,w.. "
SMART's web pages - " 14
Litter Videos on Social Channels
• 638,594 impressions on Meta
• 186,856 impressions on YouTube S 0 C I A L
• 32,677 impressions on TikTok
• 2,191web users clicked on links MEDIA *
Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both Mass Media members and Direct
• 109,828 times on Next0oor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts [FB/Instagram) Website Traffic
• 427,700 Reach HI
• 1,200 Visits [FB1 • 23,789 visits to SMART website
• 810 Link Clicks [FM • 14,256 unique IP addresses
• 783 Content Interactions [FBI • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
A'�
fill

This page is intentionally blank.
49

DIRECT EDUCATION
AREA REPORT
p r
RANDOLPH
AREA

44% randolph area arcndale • asneboro • rand Je
ti �,
in -%.
Education in Randolph-Area Communities
Program Program Description #of Program =
Date People Hours =.
C.5 Stormwater table at Bush Hill Festival in c�
10/7/23 242 6 0
— partnership with City of Archdale Stonnwater -
v 0
ca
7/5/23 Deep River NC Stream Watch Orientation for 24 1
CD
a Franklinville Public library Youth Programs
1 0
Summer Reading for Seagrove Public
7/6/23 Ca
bran,.Pond T if;at Clay Presnell Park 35 1 c/D
0
1.1
Train the Trainer.NC Stream Watch Troop
9/16/23 Leader training for Girl Scouts Carolinas at 6 2 =
Camp Keyauwee in Sophia
0
I.
Assist with Shred Event at Randolph County =
5/4/24 Cooperative Extension;distribute KRCB 17 1 c
T-shirts to community partners =
=
,--1-
Booth at Trinity Farmer's Market:installation
5/11/24 of educational signage for Trinity Rain 5 2
Garden,with Blue Stream Environmental
'Nature Cat"Badge Program, STEMwith NC
6/1/24* Stream Watch,for Girl Scouts Carolinas at 109 4
Camp Keyauvvee in Sophia
Stormwater table with PBS Kids at Camp
6/1/24* Keyauwee on behalf of Girl Scouts Carolinas 41 2
Middy Creek Micro Adventure for Randolph
6/20/24 County Public Library Summer Reading, 36 1.5
Creeks ide branch in Archdale
PROGRAMTOTALS 515 20.5
*Three SMART staff at this event, with two
types ofprograms, at different times.

44t randol h area archdale • asheboro • rand Ie
� p �
II ��
O NATURE NOTEBOOK
II =.
CCI PROGRAM `�
ce 4 w.iw.
se :; _ ,_.. _ ( A Manny
In FY24, Stonnwater SMART 0...0 o..�..�. ._ _.. ,, t1 Fyn Facts =
CID delivered 1,430 stonnwater �.
0
Nig
Cm, _activity workbooks to our �r .9 c
Q3 community partners in nCD
CD
'� Randolph Countyfor Gk,_:y4 -'.
distribution during Randolph _, '"�• �`` -�
lb
CD
Creek Week and summer _ i �-
. raw
youth programs / '*
.%\\Ilk - ''. Am t / t . =
tr 0
0
0
# of =
Community Distribution Partner workbooks
Randolph Co. Cooperative Extension 4-H Youth: 4/9/24 350
Asheboro Public Library: 4/10/24 200
Archdale Public Library: 4/20/24 200
Franklinville Public Library: 4/17/24 20
Liberty Public Library: 4/10/24 200
Ramseur Public Library: 4/10/24 200
Randleman Public Library: 4/10/24 200
Seagrove Public Library: 4/10/24 60
TOTALS 1,430

44 randolph area archdale � ashehoro - randIe�
ti ��
= ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES
Refer to Regional Report a NATURE CAT 0 ,.— :
v 109 PBS Kids Nature Cat Badges 1 for descriptions each i reo
= Awarded to School-Aged Children across initiative =
' the Piedmont'
ems 6 Hours of Mentor Support for Elon EEIVC � 5� o
Cm, University SPEED Students __ girl scouts o
CID . rj carolinas peaks —e
—� to piedmont
I 11 Hours of Mentor Support Provided for CD
'a Girl Scouts Gold Award Stormwater a
Projects0 �' , 1
CD
am
Stormwater Awareness at the Largest ma
m'
Earth Day Fair in North Carolina PBS j OK —,
Ca
Regional Print Ad in the PEA Earth Day t e° =
Fair Program Schedule to 8,000 fair CONSERVATION o
KIDS FOR NORTH
attendees TRUST CAROLINA
Environmental Enhancement Grant DWR
---
c=2
Proposal Requesting $180,000 for ,t,' °9 =
DWlslon of Water Resources A
SMART Programs * ,—
1,700 hours of AmeriCorps Service for Alamance ..
*0 CAP��'
FY24 Awarded to SMART($16,000 in CUM{
WEEK
match waiver)
16 partner Creek Week planning
a -----3-----'
meetings attended
Launch of Friends of Creek Week Year- ",
,
Round Event Calendar71;1
GUILFORD
UILFORcD
Regional News Coverage on 5 News RANDOLPH CREEK WEE
Outlets CREEK11
Forsyth
Certification: Environmental Educators of WEEK CREEK 11
North Carolina (EENC) WEEK ',A
Contributions to New Water Quality --- lInt
Curriculum from State-level Agencies Triod!Tolley,
PIEDMON I
�^ CONSERVATION
0 7 COUNCIL INC.
90011r 53

�� archdale • asheboro • rand I
� randolph area e�
ry .:
p 1.3 million impressions for educational
videos on social channels ='
= (-61 Published Posts on Social Media
M [Facebook and Instagraml / �.
553,300 Post Reach (Facebook 0 =
' o
,_ and Instagram) _�, co
---' 44 i-)
23,789 visits to SMART's website CD
CD
Sm.� as
�/ swwstefWn, a7
s c,•p ro"� C/7
70,909 engagements across0.1
SMART's web pages
0
litter Videos on Social Channels
• 638,594 impressions on Meta o
• 186,856 impressions on YouTube SO C I A L• 32,677 impressions on TikTok ,.
• 2,191 web users clicked on links mEDIA *
Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both Mass Media members and Direct
• 109,828 times on NextDoor Education members receive Social Media
outreach. These numbers con also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts (FB/Instagraml Website Traffic
• 427,700 Reach (FB)
• 1,200 Visits (FBI • 23,789 visits to SMART website
• 810 Link Clicks (FBI • 14,256 unique IP addresses
• 783 Content Interactions (FBI • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
„stwpt°
54gel g r

DIRECT EDUCATION
AREA REPORT
ROCKINGHAM
AREA

�'� rockingbam area
0� reidsville • unincorporated
0 0
Education in Rockingham-Area Communities
Program Program Description #of Program
Date People Hours
10/10/23, EnviroScape Program at the Haw River Learning 275 27 CD
10/11/23, Celebration at Camp Guilrock with the Haw River =
imm 10/12/23 Assembly
'Q 9/16/23 Stormwater SMART booth at the Riverfest in 185 8
Downtown Eden
7/18/23 Summer Reading at the Reidsville Library 17 1
7/19/23 Summer Reading at the Reidsville Library 5 1
7/20/23 Summer Reading at the Reidsville Library 11 1
7/21/23 Summer Reading at the Reidsville Library 14 1
10/3/23 NC Stream Watch at Knight Brown Nature 92 6
Preserve w/ Rockingham County Public Schools
and Piedmont Legacy Trails
TOTALS 599 45
Stormwater Outreach & Education: Program Reviews, State-level Meetings and
Community Trainings
Date Description #of Time
People Meeting
2/21/24 HOA Management Company Regional Stormwater 8 1
Training with Blue Stream Environmental
3/13/24 City of Reidsville Stormwater Program Review by 5 2
Planning and Community Development Staff
5/1/24, Jordan Lake Rules Advising Session with Blue 4 2
5/20/24 Stream Environmental, NC DEQ/DWR, and Jordan
Lake One Water
TOTALS 17 5

4
44
st rockin gham area reidsville unincorporateda�.
ti -op
0 0
CZ Nature Notebook Program
cI
= In FY24, Stormwater SMART
1= =
delivered 300 stormwater w - _ _N
Fir rt :w :k A_Mazun9 3
~ activity workbooks to our �`'M,' - - . :IJ Fun facts
oM1^ �
communitypartners in i 114-'f► r , z2 G
Rockingham County for ' - -4..:::,,....- =
distribution during summer t
youth programs, including the `_ -
Rockingham County Library =Irk ;,7 t
Outreach Bookmobile, which ..... '� �
L
provides mobile library -
services and convenient
r 400E1 --10/ 4jk ti to-1/ •
access throughout the f `
county. The bookmobile isiiii g`iv
on the road up to 4 days a r-e.
week, making over 20
different stops per month!
#of
Community Distribution Partner workbooks
Visit RoCo Rockingham County Tourism (Fall 2023, Year 100
of the Trail Edition)
Reidsville Public Library:April 2024 Edition 75
Stoneville Public Library:April 2024 Edition 25
Eden Public Library: April 2024 Edition 25
Madison-Mayodan Public Library: April 2024 Edition 25
RCPL Outreach Bookmobile: April 2024 Edition 50
TOTALS 300
i 57

4
44Ac roekingbam area
reidsuille • unincorporateda�.�ti C>7 o ACHIEVEMENTS THROUGH COLLABORATIVE INITIATIVES o
,
O
v Refer to Regional Report eNATURECATo
= 109 PBS Kids Nature Cat Badges for descriptions each Ut'.9ctvrec#Ilvsoc,
`=Awarded to School-Aged Children across initiativeCO
Ca 64Nir.-
the Piedmont 3
ca 6 Hours of Mentor Support for Elon EENC * c
University SPEED Students girlscouts
�� AIr� "' Carolinas peaks ,C
is .----„_ to piedmont
11 Hours of Mentor Support Provided for
Girl Scouts Gold Award Stormwater C
Projects ' 4 ii
Stormwater Awareness at the Largest iluip
Earth Day Fair in North Carolina iB 5 )
OK
Regional Print Ad in the PEA Earth Day t O 00
Fair Program Schedule to 8,000 fair CONSERVATION
KIDS FO NRTH
attendees T'R` S% CARROOLINA
Environmental Enhancement Grant DWR (, -,-,--,-i--,---0-,,�
Proposal Requesting $180,000 for Divlslon of Water Resources
SMART Programs * A
1,700 hours of AmeriCorps Service for CREEK CAP.>
FY24 Awarded to SMART($16,000 in WEEK
_...5-----
match waiver)
16 partner Creek Week planning
meetings attended
Launch of Friends of Creek Week Year-
Round Event Calendar 1E1GUILFORD
Regional News Coverage on 5 News RANDOLPH
CREEK WEE1(
Outlets CREEK Forsyth
Certification: Environmental Educators of WEEK CREEK I
North Carolina (EENC) WEEK 'I,
Contributions to New Water Quality on ' �
Curriculum from State-level Agencies Triod• Toddy
PIEDMONT
�^ CONSERVATION
Z� COUNCIL, INC.

tst'� area reidsville • unincorporated
49
cA
:_
p 1.3 million impressions for educational o
:�. videos on social channels o
CC c-D
C.
= r-61 Published Posts on Social Media
C (Facebook and Instagram)
CDg
c3 553,300 Post Reach (Facebook 5.a �°sm,°
< h
,i and Instagram] ,,;
23,789 visits to SMART's website ,„,.:, ' aoo
�utM o o°you«°a�n°oaEacwo�o
imr
00
70,909 engagements across de ,Cm�swrc °�
SMART's web pages I " '� ® „so
Litter Videos on Social Channels
• 638,594 impressions on Meta
• 186,856 impressions on YouTube S 0 C I A L
• 32,677 impressions on TikTok
• 2,191 web users clicked on links mEDIA*
Pet Waste Videos on Social Channels
• 338,229 times on Meta *Both Mass Media members and Direct
• 109,828 times on Nextioor Education members receive Social Media
outreach. These numbers can also be found in
Posts on Meta the MASS MEDIA REGIONAL REPORT.
• 61 Posts (FB/Instagram) Website Traffic
• 427,700 Reach (FM
• 1,200 Visits (FB) • 23,789 visits to SMART website
• 810 Link Clicks [FR) • 14,256 unique IP addresses
• 783 Content Interactions (FBI • 70,909 engagement events
• 125,600 Instagram Reach
• 204 Instagram Profile Visits
94010Cir 59

Section Three
ONLINE
APPENDIX
If it ' s in the street ,
it ' s in the streaR

Online Appendix
Members, the Online Appendix will be provided to you at the Quarterly Meeting so
that you may download and retain source documents and other digital files that
you may want to keep on hand for audit purposes. We are in the process of
deciding the best way to share these files for easy and secure access.