NCS000483_MS4 Annual Report (2023)_20240306

2023 STORMWATER SMART
KERNERSVILLE OUTREACH & EDUCATION
Town of Kernersville, NC
January 1, 2023— December 31, 2023
2023 PRINT MATERIALS: 1,005 Distributed in Kernersville
1. Stormwater Activity Books:https://acrobat.adobe.com/id/urn:aaid:sc:US:7eda7d58-a1fa-4070-87df-69d740e922e9 or
https://www.ptrc.org/home/showpublisheddocument/12621/638126804979070000
2. Rainscaping Guide:https://www.ptrc.org/home/showpublisheddocument/11766/637828746476830000
3. Rain Garden Seed Packet(handout accompaniment):
https://www.ptrc.ore/home/showpublisheddocument/11748/637818284069800000
4. Abbotts Creek Watershed-Buffer Basics:https://acrobat.adobe.com/id/urn:aaid:sc:US:57735448-50c2-44f3-ba84-439c4910a2e1
Name of Material Target Target Themes and Recommended Distributed in
Audienc- Pollutants Behaviors in Print Kernersville
2023
2023 Stormwater Families Sediment/ Native plant ID and"no mow"zones; 125 YMCA
Activity Workbooks w/children in Erosion; Creek Week:Schedule for Forsyth QR 80 School
(24 pages) 3rd,4th,5th Litter; Code link to Cleanups&Events;What's 500 Library
Grade Recyclables; Recyclable?;"Only Rain Down the
Runoff Storm Drain" [705 Total]
Native Wildflower Adults: Runoff; Plant in wet areas and within 50 feet of 200 Library
Seed Packets for Rain (Homeowners, Sediment/ stream bank;Create"no mow" zones,
Gardens Parents, Erosion less/no fertilizers, pesticides,watering
Retirees)
Rainscaping Guide Adults: Runoff; What is stormwater runoff; Benefits of 50 Library
(created by NC DEQ) (Homeowners, Fertilizers; landscaping with native plants;
Parents, Pesticides; Complete"How To"guide to installing
Retirees) Sediment/ stormwater control features at home:
Erosion rain barrels,downspout disconnection,
rain gardens
Buffer Basics:Abbotts Adults: Sediment Overview of watershed facts and 50 Library
Creek Homeowners impairments turbidity; Benefits of&
Requirements for Stream Riparian
Buffers; Public Involvement
Opportunities; Kernersville stormwater
contact info for illicit discharges
STORMWATER
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2023 Workshops and Events
Name of Workshop/Event Date,Time, Location Details Themes and
Recommended
Behaviors_ _
Raindrops Keep Fallin' On Tuesday, March 21, 10:00— 15 Participants Backyard
My Shed—Educational 11:30 am; Library at 248 attended workshop Rainscaping for
Workshop Harmon Lane Kernersville, N.C. and an additional 50 Stormwater
patrons received Pollution
Rainscaping guides
and native wildflower
seed packets
Rain Barrel Giveaway with Entries from workshop 35 combined entries Stormwater
Installation Instructions and participants accepted during from Forsyth Creek Control/Capture
Rainscaping Guide— Forsyth Creek Week(March Week participants in
Awarded to Kernersville 2023) Kernersville&
Resident Karen Bruestle- Lewisville
Wallace
Litter Cleanup, Public Thursday, October 26, 2023 35 participants Get Involved with
Involvement,Stewardship 2:00 PM-5:00 PM;St. Paul's collected more than Litter Pickups;
African American Cemetery 40 large bags of litter Collect& Mulch Leaf
and debris,swept Litter
headstones
PEA Earth Day Fair Saturday,April 22, 2023 (All Distributed "6 Things" "Scoop Poop"
(Regional,on behalf of Day);Winston-Salem Stormwater brochure "Pick Up Litter"
Lewisville, Kernersville, to over 400 fair goers "Follow Directions"
Forsyth County,Winston- from the region. "Clean Spills
Salem) Promptly" and
"Dispose of
Properly"
STORMWATER/ ;
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2023 Media Campaigns- Overview
Spring Campaign -Anti-Litter Theme: February 20, 2023—April 2nd, 2023
Winter Campaign—Pet Waste Theme: December 03, 2023 (continued into January, 2024)
- The Spring 2023 Anti-Litter Campaign delivered over 4-million impressions and 13,304 clicks to the website for
information.The 5-station radio campaign reached over 300,000 persons.
- The Winter 2023 Pet Waste Campaign started December 3, 2023 and continued into January of 2024. Partial Metrics
include Digital Campaign Performance
- Platforms: Facebook/Instagram Combo, Google Display,YouTube and Radio
- The Hispanic/Spanish Language Ad target delivered over 146,000 impressions
- The Google Display Ad Set had a broader focus on the connection between storm drains and creeks with
four target pollutants: Litter/Trash, Pet Waste,Yard Waste, HHW
- Interest and behavior targeting: Fast food consumers, Persons driving vehicles,Outdoor recreation,Street
food, Music festivals, Festival Foods, Restaurants as well as people who have an interest in the environment
such as: Earth science,Social issues, Drinking water, Park, Fresh Water, Camping,Social change and like
interest and behaviors.
Spring Performance Metrics-General
Media Category Ad Type Language Platform Metric#1 Metric#2
and/or Subtitles
Digital/Social Anti-Litter 15- English,Spanish Meta/Facebook Impressions- Reach: 181,821
second animated 627,922 Link Clicks—156
videos
Digital/Social Anti-Litter 15- English,Spanish Instagram Impressions- Reach: 86,350
second animated 296,257 Link Clicks—494
videos
Digital/Social Anti-Litter 15- English, Spanish YouTube Impressions- Link Clicks—90
and 30-second 200,598
animated videos _
Digital/Web Banner ads, English, Spanish Google Impressions- Link Clicks—12,564
Display display ads(Static, 2,591,078
GIF) _.
Radio Anti-Litter 15-and English, WJMH,WSMW, Impressions- Reach—303,100
#Ads=307 30-second voice *Spanish WTQR,WMKS, 652,000 persons(Frequency
spots La Ley/WYMY* 1.9)
Spring Performance Metrics—Hispanic Audience (Subset of Performance Metrics Above)
Platform u • • •
Meta/Facebook Impressions— Reach—48,607 Link Clicks—
Anti-Litter 15-second 146,277 76
animated videos
Instagram Video Plays Reach: 14,139 N/A
Anti-Litter 15-second 34,956
animated videos

La Lay Spanish- Impressions- Reach—7,700 #Ads: 31
Language Ads on 14,500 persons
WYMY Radio (Frequency 1.9)
Anti-Litter 15-second
and 30-second
narrated spots in
Spanish
Winnter Performance Metrics—Partial/December Only
Platform Metric#1 ITRENTI. . • _ COW Metric#4
Meta/Facebook Impressions— Link Clicks—104 Reach: Video Views
Pet Waste 15-second 152,175 145,480 100%: 1,111
animated videos
Google Display Impressions— Clicks: 1,459 N/A N/A
Display Ad Set 92,436
including Pet Waste
Next Door Display Impressions- Clicks:93 N/A N/A
Display Ad Set 30,190
including Pet Waste
La Lay Spanish- See 2024 Report
Language Ads on
WYMY Radio
Pet Waste 15-second
animated videos
STORMWATER
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