NCS000585_MS4 Annual Report (2022-23 FY)_20231023 (2)

4 Clean Water Education Partnership Annual Report
Clean Water
Education
Partnership Fiscal Year: 2022-2023
Report Date: 10/17/2023
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Photo caption from left to right:Top row- Rolesville Main Street Park, East Wake Education
Foundation Wendell,JW Parker Middle School Rocky Mount. Bottom row-South Granville High
School Creedmoor, Arnette Park Fayetteville, Edgecombe Memorial Library Tarboro.
Prepared by:
Emily Barrett,Environment&Resilience Director Taylor Weddington,Stormwater Education Coordinator
[e-mail] AmeriCorps NC—Resilience Corps'22-'23
Patty Barry,Senior Water Resources Planner
[e-mail]0
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TABLE OF CONTENTS
TABLES III
FIGURES III
ACRONYMS AND ABBREVIATIONS IV
EXECUTIVE SUMMARY V
1.0 CWEP FISCAL YEAR 2023 ACTIVITY SUMMARY 6
1.1 NEW CWEP EDUCATIONAL OFFERINGS WITH PARTNERING ORGANIZATIONS
6
1.2 CWEP MASS MEDIA CAMPAIGN ACCOMPLISHMENTS 8
1.2.1 New Media Created in FY23 8
1.2.2 OMS Winter Sediment Pollution Public Outreach Campaign 9
1.2.3 OMS Spring Sediment Pollution Public Outreach Campaign 12
1.2.4 Spectrum Streaming and Television Sediment Pollution Campaign 15
1.2.5 La Noticia Campaign 18
1.2.6 Overall Mass Media Campaign Values 19
1.3 CWEP DIRECT EDUCATION AND OUTREACH ACCOMPLISHMENTS 21
1.3.1 Public Education and Outreach 21
1.3.2 Regional Creek Week 22
1.3.3 Social Media Outreach 25
1.4 CWEP STEERING COMMITTEE ACTIVITIES 26
2.0 PROGRAM FINANCIAL INFORMATION 27
2.1 CWEP PARTNERS AND COST SHARES 27
2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY23 28
2.3 CWEP APPROVED FY24 BUDGET 30
APPENDIX A: CWEP FY23 NEWSLETTERS 31
APPENDIX B: STEERING COMMITTEE MEETING SUMMARIES 32
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TABLES
Table 1: FY23 Overall Mass Media Campaign Values 19
Table 2: FY23 Estimated Impressions by CWEP Jurisdiction 20
Table 3: FY23 In-Person Direct Education Events 21
Table 4: FY23 Shared Resources 22
Table 5: Regional Creek Week Event Participation 24
Table 6: FY23 CWEP Cost Shares 27
Table 7: FY23 Financial Report 28
Table 8: Projected FY24 CWEP Budget 30
FIGURES
Figure 1: Local Government Partners Participating in CWEP FY23 7
Figure 2: Stormwater Pollution Informational Video Social Media Link 8
Figure 3: Designated Market Area (DMA) 9
Figure 4: Examples of Shared Social Media Images 10
Figure 5: Example of Social Media Banner 11
Figure 6: Impressions per Geography (Geos) 11
Figure 7: OMS Spring Sediment Pollution Campaign Overview 13
Figure 8: YouTube Geo 1 Age Performance 14
Figure 9: Tegna Target Performance 15
Figure 10: Streaming Impressions and Completion Rates 16
Figure 11: Shallotte DMA Campaign Performance Summary 17
Figure 12: Raleigh DMA Campaign Performance Summary 17
Figure 13: Morehead DMA Campaign Performance Summary 18
Figure 14: La Noticia Ad Sediment Pollution Theme 18
Figure 15: Creek Week Logo 22
Figure 16: Regional Creek Week Outreach Overview 23
Figure 17: Sediment Pollution Impacts on Wildlife Social Media Series 25
Figure 18: FY23 Social Media Reach Across X, Facebook & Instagram 26
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ACRONYMS AND ABBREVIATIONS
CPC Cost Per Click
CPRC Central Pines Regional Council (formerly Triangle J Council of Governments)
CPM Cost Per Thousand
CTNC Conservation Trust of North Carolina
CTR Click Through Rate
CWEP Clean Water Education Partnership
DMA Designated Market Area
EJ Environmental Justice
FY Fiscal year (FYs run from July 1 to June 30 and are numbered by the year they end in)
Geos Main Geographical Areas
Meta Facebook and Instagram
MOU Memorandum of Understanding
NCDEQ North Carolina Department of Environmental Quality
OMS Outsource Marketing Solutions
Partner CWEP Partner Government
Program CWEP program
PSA Public Service Announcement
RCW Regional Creek Week
Spectrum Spectrum Reach
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EXECUTIVE SUMMARY
The Clean Water Education Partnership (CWEP) is a program of Central Pines Regional Council
(CPRC), formerly Triangle J Council of Governments. CPRC serves a diverse seven-county region,
promoting collaboration among local governments, stakeholders, and other partners, tackling
challenges that cross jurisdictional lines. CWEP is a cooperative effort (Program) between local
governments, state agencies, and nonprofit organizations to protect water quality in the Tar-
Pamlico, Neuse, and Cape Fear River Basins. CWEP helps public entities communicate the
important fact that clean water is vital for healthy ecosystems and a high quality of life for area
residents. The Program is administered by CPRC and is governed by a Steering Committee that
is composed of representatives from each Partner jurisdiction or agency. At the end of FY23,
there were 42 local government Partners in CWEP. In FY23, the CWEP program developed and
delivered high-quality stormwater education and outreach to communities across the region,
enabling the Partners to achieve more cooperatively than they could individually.
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1.0 CWEP FISCAL YEAR 2023 ACTIVITY SUMMARY
In FY23 CWEP continued to provide stormwater education through both in-person and virtual
education methods using similar mass media outlets as in previous years, advertising via digital
and streaming platforms, creating video clips, and building on previous years direct stormwater
education and outreach. In person CWEP Partner visits occurred in many forms including
classrooms, after-school programs, and festivals. In FY23, CWEP held its third-annual Regional
Creek Week with over 3,000 people engaged in Creek Week materials.
Local governments that participated in the CWEP in FY23 are shown within the map on the
following page (Figure 1). CWEP membership agreements now include a 3-year Memorandum of
Understanding (MOU) that was created in response to North Carolina Department of
Environmental Quality (NCDEQ) Stormwater and Nutrient Strategy staff recommendations. These
MOUs detail the specific education and outreach items CWEP provides to Partners and will help
with stormwater public education and outreach requirements and audit documentation for those
regulated CWEP communities that will need to be implementing local programs under the
stormwater rules and regulations.
SPRING 2023 In an effort to revamp
marketing materials in FY23,
The Drip the CWEP approved the
Clean Water Education Partnership Newsletter r Air. creation of a new logo.
Additionally, the CWEP
Communicator, the Partner newsletter name, changed to The Drip. This newsletter offers updates
to Partner organizations throughout the year (Appendix A).
1.1 NEW CWEP EDUCATIONAL OFFERINGS WITH PARTNERING ORGANIZATIONS
FY23 was an exciting year for continuing growth alongside organizations that have helped CWEP
deepen and focus outreach and education efforts in local government Partner communities.Taylor
Weddington was the CWEP Ameri Corps NC/Resilience Corps service member and built on the
history of this program by engaging in both in-person events as well as through social media
outreach. CPRC is able to host this service member thanks to a partnership with the Conservation
Trust of North Carolina (CTNC) who administers the Ameri Corps NC/Resilience Corps program.
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CWEP's mass media programming reached well over 11-million individuals via a new mass
media contract with a combined effort from Outsource Marketing Solutions (OMS), Spectrum
Reach (Spectrum) and La Noticia. Mass media offerings in FY23 were expanded to include
sediment pollution and new materials, like educational videos, tailored to perform best on
different advertising and social media platforms.
Figure 1: Local Government Partners Participating in CWEP FY23
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1.2 CWEP MASS MEDIA CAMPAIGN ACCOMPLISHMENTS
1.2.1 New Media Created in FY23
In FY23, the CWEP partners stormwater public outreach efforts were focused on sediment
pollution. The primary goal of the sediment pollution campaign was to include messages
that emphasized both personal responsibility and management solutions. Thus, CPRC staff
and mass media contractors worked together to create a new informational video on
sediment pollution. Both 30-second and 90-second video versions were created for use in
mass media and social media along with a landing webpage https://nc-
cleanwater.com/sediment/. The landing website supplemented the sediment pollution
video with additional information including ways to help prevent sediment from running
off yards, work sites or farms and getting into streams, rivers and drinking water reservoirs
(Figure 2).
Figure 2: Stormwater Pollution The sediment pollution video created by
Informational Video Social Media Link Digital P explained the importance of soil,
NC Clean Water Education defined what sediment pollution consisted of
Partnership 6— X along with describing its impacts on water
Sponsored N •
and wildlife resources. The video emphasized
Delp keep streams safe from sediment
pollution! three principles for managing and preventing
Learn how to keep sediment from ...Sec more sediment pollution via stormwater runoff,
specifically:
1. Slow it down,
2. Spread it out, and
3. Soak it in.
Examples of possible solutions like erosion
control techniques were also provided in the
rtc cleanwater_com •
video to assist homeowners, construction
Help keep streams clean Learn more
Learn what you can do workers and farmers to help prevent
sediment pollution.
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1.2.2 OMS Winter Sediment Pollution Public Outreach Campaign
OMS was contracted to perform the FY23 Winter Sediment Pollution Public Outreach Campaign.
This two - week campaign delivered over 2 million digital impressions and over 5,000 clicks to
the website for more information. Figures 4 and 5 show examples of social media shared during
the campaign. The targeted geography covered all CWEP partner local governments. The main
geographical areas (geos) included Benson, Goldsboro, Havelock, Kinston, Leland, Nash County,
Orange County, Oxford, Raleigh, Roxboro, Fayetteville, Siler City and Tarboro. Each main geo
covers a 25-mile radius in order to include the smaller areas (Figure 3).
Figure 3: Designated Market Area (DMA)
DMA Map (Designated Market Area)
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Canty,Kroghtdale.Morrisville,Nash County,Nashville,orange County.Oxford,Pittsboro,Raleigh,Rocky Mont,Roles vile,
Roxboro.Siler City.Smithfield,Spring Lake.Tarboro.Wake Forest,Wendel,Zebubn,
Greenville,NC I
Washington,NC Havelock.Kinston.New Rem Roanoke Border for a Bile sice of
New Bern,NC Lynchburg Gran Cow!Raleigh/Durham DMA
Greensboro
Winston-Salem Border for Orange&Chatham
Canty-Raleigh DMA Myrtle Beach dwrit'W' 'B'rrswick County
High Point Boryl/inngtm DMA
Florence
OMS
Wilmington I Leland
SOLUTIONS
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A combination of social media and internet Display Networks were used to effectively distribute
the primary message to targeted users in the CWEP partner local governments footprint. Two
objectives were utilized in social media.
1. The reach or awareness(impressions) objective is designed to reach the most people in
your target regardless of their online interest or behaviors. It has shown to be successful
in delivering the most messages (over 1-million impressions)
2. The traffic or engagement (clicks) objective is designed to send users to a chosen
destination, usually a website or app. This objective was used to reach people who have
an interest and/or behaviors related to environmental issues. We estimated the message
would be more relevant and would trigger these users to visit the website for more
information. This objective has an above average click through rate (CTR) of 3.03% as
compared to 0.05% for the Awareness/Reach campaign and 0.16% for the Audience
Marketplace display campaign. On average, a 2% CTR is generally considered as a highly
successful rate.
Figure 4: Examples of Shared Social Media Images
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Learn more > pollution!
Learn how to keep sediment from running
V Q V Q off our yards and construction sites.
cvap-nc Help keep streams safe frorr sedrr^e'
pollution!...more
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Figure 5: Example of Social Media Banner
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In social media, the 25-34-year-old and male Meta (Facebook and Instagram) targets had the
most impressions and clicks for the awareness/reach campaign. The 65+ female users had the
most impressions and clicks for the traffic/engagement campaign. Overall, Meta had the lowest
Cost per Click (CPC), and the highest CTR showing Meta's cost efficiency and ability for high
Figure 6: Impressions per Geography (Geos) engagement.
Tegna Marketplace, a platform
Impressions per Geography designed for the reach objective
(Total Imp Goal:944,475)
delivered 944,480 impressions
°°°°° )1 oP. with Raleigh being the highest
150000 -- delivered geo at approximately
100000 /\
,— 200,000 impressions (Figure 6).
sN� o The mobile ad via cellular phones
eL,-,,—,,/1\,,,,i : and similar devices, delivered the
s i 3 Y g g a f_ ,^»'; ",a€ 3 most impressions at 513,604 with
742 clicks.
SOLUTIONS
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1.2.3 OMS Spring Sediment Pollution Public Outreach Campaign
OMS was also contracted to perform the FY23 Spring Sediment Pollution Public Outreach
Campaign that took place from April 10, 2023, through June 18, 2023 (Figure 6). This 11-week
campaign delivered over 4-million impressions and 26,212 clicks to the website for information.
The same Sediment Pollution Campaign social media and videos utilized in the FY23 winter
campaign were used in the Spring campaign. In the Spring, three geographical areas were created
to analyze two levels of targeting. This provided an effective and efficient method of meeting the
CWEP goals of delivering messages to persons in the CWEP jurisdictions. Messages were designed
to create awareness, educate, and inspire the public to take action to prevent sediment pollution.
Two main awareness objectives were created:
1. Primary Objective: Awareness/Reach/ Engagement- Primary Polluters
Platforms: Meta, YouTube, Audience Marketplace Display Network, Spectrum
Streaming/Connected TV. Layered targeting included landscapers, contractors, farmers,
builders, construction workers, real estate investments, agriculture, farming, gardening
and like interest and behaviors.
2. Secondary Objective: Traffic/Engagement Objective: Platforms used were Meta,
YouTube, and Audience Marketplace Display Network Targeting Environmental interest:
Persons who identify as having an interest or internet behavior involving natural
environment, sustainable energy, earth, solar power, wind power, efficient energy use,
renewable energy and climate change.
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Figure 7: OMS Spring Sediment Pollution Campaign Overview
OVERVIEW QMS
SOLUTIONS
Dates • April 10,2023—June 18th,2023
• Geo#1 Wake,Durham,Orange,Chatham,Roxboro,Oxford,Butner,
Geography Creedmoor
• Geo#2:Kinston,New Bern,Wayne,Johnston,Nash,Havelock
• Geo#3 Leland,Spring Lake,Hope Mills
• Target#1:Homeowners,Landscapers,Contractors and Farmers
• Target#2:Environmental Interest
• Target#3:Adults 18+
• Meta/Instagram Combo,Audience Marketplace,YouTube and
Platforms Spectrum TV
1.2.3.1 Target 1 Results: Homeowners, Landscapers, Contractors, and Farmers
Raleigh's social media campaign (Geo#1) delivered the most impressions on the Meta platform
1,648,548. The 18-24 and 25-34 age groups were the most engaged with link clicks to the
website in all areas (Figure 7). Females delivered 25-41% more clicks and had more robust CTR's
than males in all areas. Video completions at 100% viewed totaled 5,606 for all areas. This
represents less than 1%. Having the largest population and budget, Raleigh/Durham
outperformed all other geos in terms of views and engagement in the YouTube platforms. Geo#1
was also highly efficient with the lowest CPC at $8.61 and lowest cost per thousand (CPM) at
$11.81. Younger audiences 18-34 viewed the video at moderately strong rates and had the
highest number of clicks in Raleigh and Goldsboro. The 25-34 led the way in Leland but only
slightly. The total number of clicks ranged from 4-8 throughout the age groups. Males dominated
the link clicks in all geos delivering double the female numbers. Video completion trends were at
46% or above in all geos. The 18-24 & 25-34 age groups were the most engaged with link clicks
to the website in all areas.
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Figure 8: YouTube Geo 1 Age Performance
Age Performance — G1-Raleigh ► YouTube 4
AS
soL -6M
Target:Homeowners,Landscapers,Contractors,Farmers
Age Impressions Link Clicks CPC CTR CPM
18-24 53,991 32 $16.49 0.60% $9.77
25-34 21,160 21 $11.36 0.10% $11.24
35-44 26,987 21 $14.64 0.08% $11.39
45-54 26,504 26 $11.41 0.10% $11.19
55-64 29,445 27 $10.97 0.09% $10.06
65+ 28,196 37 $7.17 0.13% $9.40
Not Specified 5,138 3 $13.23 0.06% 7.72
1.2.3.2 Target 2 Results:Environmental Interest
The Meta platform, environmental interest targets delivered seven to twelve times more clicks to
the website in all areas, compared to the primary Target 1. Dual targeting allowed for more reach
from the primary target and more engagement from the secondary target with people having
expressed an interest in the environment. As with the primary Target 1, the 18-24 and 25-34 age
groups were the most engaged with link clicks to the website in all geographic areas. Consistent
with the primary Target 1, females delivered more clicks than their male counterparts. Unlike the
primary Target 1, the female delivery was 2.4 to 2.8 times the number of male delivery. Male
CTR's (3.60%) were close and in the case of Geo 1 a squeak ahead of the female CTR at 3.59%.
Environmental enthusiast viewing YouTube delivered twice the number of clicks as viewers in the
primary objective in Geo#1 and #3, and 43% more clicks in the Geo#2. Younger audiences 18-
34 had the highest number of clicks in Raleigh and Goldsboro. The 25-34 and 35-44 age groups
had a significantly higher number of clicks in Geo#3. The number of clicks ranged from 0-24.
Males delivered the most clicks in all geos, but not at twice the rate as was seen in the primary
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objective. CTR's for female users was higher than male users in all geos. Video completion trends
were at or above 50% in all geos. Users come to YouTube to watch videos.
Figure 9: Tegna Target Performance
Audience Marketplace Performance ONE
SOLUTIONS
Targets: Landscapers, Contractors,
Farmers Homeowners, Landscapers,
*All Geos-CWEP Jurisdictions
Imp—1,209,068
Link Clicks-1,537 TEGNA
CPC-$4.33
CTR-0.13%
CPM-$5.50
Cost-$6,650.50
1.2.3.3 Combined Target 1 and 2 Results: Tegna Audience Marketplace
Audience Marketplace covered both targets 1 and 2. This platform delivered the second highest
number of impressions at 1,209,068 (Figure 8). Raleigh came in first in number of impressions,
while Durham and Fayetteville were 2nd and 3rd, respectively. The 25-34 had the highest audience
composition, followed by the 18-34 age group. Males skewed higher for engagement at 59%
females came in slightly lower at 41%.
1.2.4 Spectrum Streaming and Television Sediment Pollution Campaign
Spectrum Reach (Spectrum) was contracted to perform the FY23 Spring Sediment Pollution Public
Outreach Campaign using television (cable) and streaming platforms. The use of television and
streaming devices in addition to the social media platforms allows for people to see ads more
often which in turn increases the chances of CWEPs messages being received and engaged upon.
Spectrum ran the sediment pollution video over a 9-week campaign period from March 23, 2023,
through June 25, 2023. This campaign delivered over 3.5 million impressions over the CWEP
jurisdictions with high video completion rates of 90 plus percent as well as with high frequency
rates (the amount of times the video was seen). The frequency ranged from 4 to 23 times during
the 9 week period.
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Figure 10: Streaming Impressions and Completion
1.2.4.1 Streaming Campaign
489,260 Spectrum ran CWEP's sediment
Impressions pollution focused video via streaming
r networks like Roku, Apple TV, Fire TV
481 513
and Chromecast, across CWEP
Completions
Partner communities. Over the
three-month period, 489,260
Completion Rate impressions from streaming devices
99.36% 99.02% 98.95% 98.42% were delivered.
25%Completion 50%Completion 75%Completion 100%Completion,
Impressions and Completions
Impressions
8K 8,000
6K 6,000
4K •
( 4,000
2K 2,000
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•Impressions •Completions
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1.2.4.2 Television (Cable) Campaign
Spectrum also ran the sediment pollution video on cable television for the 9-week pollution
campaign period. Figures 10, 11 and 12 below show the three primary designated market areas
(DMA) areas used in the campaign, specifically Raleigh, Shallotte and Morehead. These figures
include total airings, networks, zones and impressions for the streaming time period. A total of
3,739,617 television impressions took place within CWEP partner geographical areas specifically,
3,080,992 in the Raleigh DMA, 319,954 in the Morehead DMA and 338,671 in the Shallotte DMA.
Raleigh Morehead and Shallotte DMAs had a high frequency showing of 9.35x, 13.57x and 23.03x
respectively. These high frequency showings are an excellent means to reach people in their
homes and ultimately increase their engagement in sediment pollution prevention.
Figure 12: Raleigh DMA Campaign Performance Summary
Campaign Performance Summary— Raleigh DMA 0 TRIANGLE J
March 23,2023—June 25,2023 COUNCIL OFGOVERNMENTS
Television At a Glance
13,255 15 9
Total Airings Total Networks Total Zones
GEOGRAPHY-Raleigh DMA TOP NETWORKS
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Figure 11: Shallotte DMA Campaign Performance Summary
Campaign Performance Summary— WIL DMA 0 TRIANGLE J
March 23,2023—June 25,2023 COUNCIL OF GOVERNMENTS
Television At a Glance
2,831 12 1
Total Airings Total Networks Total Zones(Shallotte area)
GEOGRAPHY-Shallotte TOP NETWORKS
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Figure 13: Morehead DMA Campaign Performance Summary
Campaign Performance Summary— GNB DMA TRIANGLE J
March 23,2023—June 25,2023 COUNCIL OF GOVERNMENTS
Television At a Glance
1,310 15
Total Airings Total Networks Total Zones(Morehead area)
GEOGRAPHY -Morehead TOP NETWORKS
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Figure 14: La Noticia Ad Sediment Pollution Theme
1.2.5 La Noticia Campaign
In FY23 CWEP continued advertising in the
Spanish-language newspaper La Noticia.
They ran the 1/4 page ad shown at right for
7 weeks La Noticia print newspaper and 16
weeks as a banner ad on lanoticia.com
(Figure 13). La Noticia newspaper has a
reach of 86,250 readers per week, yielding
Ayuda a contener •
an estimated 603,750 print readership la contamination excesiva
impressions in the 7 weeks that lasted the de sedimentosl
campaign. In Lalloticia.com there were Para aprender click aqui CLEAN EDUCA IONR
PARTNERSHIP
200,000 impressions total in the 16 weeks
that lasted the campaign resulting in 12,500
impressions per week.
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1.2.6 Overall Mass Media Campaign Values
Total costs and values (as measured by number of impressions) of all mass media outlets are
summarized in the table below. FY23 Sediment Pollution Campaign has by far exceeded previous
years' public outreach numbers. Almost 12 million people were reached as a result of the
campaign, through a massive multi-media campaign approach (Table 1). Note that"value" could
also be measured by clicks to the website (a proxy for desire to learn more), or response to a
specific ask or call to action (which is much harder to measure). CPRC staff facilitating the CWEP
program continue to explore ways of assessing and fostering public behavior change through
both direct education and mass media efforts.
Table 1: FY23 Overall Mass Media Campaign Values
Media Type Specific Media Number of Cost of Impression
Campaign Impressions Campaign Cost per
Provider
Spectrum TV Streaming 489,260
(Spring Only) Cable TV 3,739,617
Total Spectrum 4,228,877 $45,000 $0.011
OMS Social Media (Winter 2022) 2,088,563
Social Media (Spring 2023) 4,713,290
Cable TV 104,528
Total OMS 6,906,381 $35,000 $0.005
La Noticia Print Newspaper 603,750
Lanoticia.com 200,000
Total La Noticia 803,750 $6,920 $0.009
Digital P Sediment Pollution n/a $9,900 n/a
Video
GRAND TOTAL 11,939,008 $96,820 $.008
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Table 2: FY23 Estimated Impressions by CWEP
Partner Population*for FY23 Impressions Approximately 11,939,008 impressions were
Town of Apex 59,368 221,318 delivered within the CWEP partner jurisdictions
Town of Benson 3,998 14,904 for a total investment of $96,820, for an
Town of Butner 8,401 31,318
Town of Carrboro 21,344 79,568 average per-impression cost of $0.008. As
Town of Cary 175,635 654,750 shown in Table 2, CWEP mass media resulted
Town of Chapel Hill 54,236 202,186
Chatham County 60,349 224,975 in approximately 5 times the number of
Town of Clayton 26,517 98,853 impressions than there are people living in the
City of Creedmoor 4,869 18,151
City of Durham 284,317 1,059,905 region. This illustrates how delivering CWEP's
Durham County 37,167 138,555 stormwater quality messages via multiple
City of Fayetteville 188,230 701,703
Town of Fuquay-Varina 34,604 129,000 mass media methods makes the messages
Town of Garner 31,306 116,706 ubiquitous across the region, and an important
City of Goldsboro 34,156 127,330
City of Havelock 17,759 66,204 way to promote widespread understanding
Town of Hillsborough 9,681 36,090 and engagement. Note that Table 2 was
Town of Holly Springs 41,711 155,494
Town of Hope Mills 17,811 66,398 created as an estimate of impression
Johnston County 154,728 576,811 distribution to partner communities based on
City of Kinston 19,873 74,085 current population statistics and percentages.
Town of Knightdale _ 19,656 73,276
Town of Leland 23,049 85,924
Town of Morrisville 29,925 111,557
Nash County 41,284 153,903
Town of Nashville 5,635 21,007
City of New Bern 31,240 116,460
Orange County 55,500 206,898
City of Oxford 8,632 32,179
Town of Pittsboro 4,556 16,984
City of Raleigh 459,237 1,711,990
City of Rocky Mount 54,309 202,459
Town of Rolesville 19,278 71,866
City of Roxboro 8,131 30,312
Town of Siler City 7,733 28,828
Town of Smithfield 11,378 42,416
Town of Spring Lake 11,662 43,475
Town of Tarboro 10,685 39,833
Town of Wake Forest 48,062 179,170
Wayne County 75,399 281,080
Town of Wendell 9,901 _ 36,910
Town of Zebulon 6,969 25,980
Total 2,228,281 11,939,008
*based on 2020 certified population from NC State Demograph
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1.3 CWEP DIRECT EDUCATION AND OUTREACH ACCOMPLISHMENTS
1.3.1 Public Education and Outreach
From September 2022 to June 2023, CWEP conducted 34 direct education visits in-person,
totaling 3,593 individuals reached with in-person programming. Additional resources were
disseminated, including an estimated 2,930 physical giveaways (brochures, stickers, pet waste
bags, grease lids, flyers, & more) that were distributed at tabling events. Table 3 shows a
breakdown of in-person direct education by CWEP Partner, associated event and estimated
number of people reached. Table 4 shows a breakdown of printed material distribution and
sharing by CWEP Partners.
Table 3: FY23 In-Person Direct Education Events
Event Title/Location people reached
Apex Apex Track Out Camp After School 8
Benson Veterans Day Celebration Tabling 40
Benson Mary Duncan Public Library Library 3
Butner Butner Summer Festival Tabling 100
Carrboro Carrboro Litter Clean Up Clean Up 3
Chapel Hill Haunted Hill Tabling 703
Clayton Clayton Harvest Festival Tabling 600
Clayton Square to Square Fest Tabling 385
Creedmoor South Granville High School School Visit 107
Durham/Durham County Duke School School Visit 44
Fayettville Green School Days School Visit 110
Fuquay-Varina Lincoln Heights Elementary School School Visit 17
Garner Groundhog Day Festival Tabling 110
Goldsboro/Wayne County Goldsboro YMCA SACC After School 70
Havelock National Night Out Tabling 140
Hillsborough/Orange County Blackwood Park Grand Opening Tabling 20
Holly Springs Holly Springs High School School Visit 62
Holly Springs Holly Springs High School School Visit 33
Johnston County Kenly Public Library Library 23
Kinston Kinston Earth Day Tabling 70
Knightdale Arts and Education Fest Tabling 103
Morrisville Western Wake Farmers Market Tabling 27
Nashville Eggciting Saturday Tabling 246
Oxford Thorton Library STEAM Club After School 7
Pittsboro/Chatham County Chatham Community Library Library 10
Raleigh Raleigh Homeschool Experience School Visit 30
Raleigh Walnut Creek Earth Day Tabling 60
Rocky Mount J.W Parker Middle School School Visit 27
Rolesville Main Street Park After School 6
Roxboro Person Co.Library Library 30
Siler City/Chatham County Spring Chicken Festival Tabling 319
Tarboro Edgecomb County Memorial Librar Library Visit 15
Wake Forest Envision Science Academy School Visit 45
Wendell East Wake Education Foundation Library 20
Total In Person 3593
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Table 4: FY23 Shared Resources
Partner Type of Outreach Type of -esource #of print resources
Brochures,pet waste bags,
Regional Resource sharing while tabling stickers,grease lids 2000
Benson
Clayton Resource sharing Posters 30
Hillsborough
Fuquay Varina Resource sharing Posters 100
Morrisville
Leland Resource sharing Brochures 500
Raleigh Resource sharing Posters, pet waste bags 100
Rocky Mount Resource sharing Posters, brochures,stickers 200
i
Total Resources Distributed 2930
1.3.1.1 Education and Outreach in Environmental Justice Communities
CWEP continues to focus on environmental justice (EJ) communities for education and outreach
efforts. In FY 23, CWEP reached students from the following Title 1 Schools: JW Parker Middle,
South Granville High, Walker-Spivey Elementary, and W.H Owen Elementary. Other direct
education efforts reaching individuals in EJ communities included visits to: East Wake Education
Foundation, Goldsboro YMCA after school program, Mary Duncan Library in Benson, Kenly Public
Library, Thorton Library, Person County Library, Edgecombe Memorial Library. 869 individuals
were reached in these communities, representing approximately 1/4 of CWEP's in-person
education total.
1.3.2 Regional Creek Week
Figure 15: Creek Week Logo From March 18-25th, 2023, CWEP hosted the third annual
Regional Creek Week (RCW)(Figure 15). Six monthly planning
• `-y meetings for RCW occurred from November 2022-April 2023.
�� y Partners contributed time and expertise for the RCW planning,
CWEP REGIONAL and this year built on the successes of the two prior years.
CR E E K Partners hosted at least one in-person or virtual event or
imaidigati.
E E K participated in amplifying CWEP's regional events during the
Regional Creek Week celebration. This collaborative effort
h 18-25,2023 Marc
allowed local governments of various sizes to participate in
Creek Week without the pressure to coordinate a week's worth
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of events, and virtual events allowed for public engagement across municipal boundaries. The
CWEP website acted as the RCW landing page, which housed a complete list of events, an event
calendar, a list of participating Partners, and a description of Creek Week and its mission. About
3,332 people were engaged directly in Creek Week events, including walks, litter cleanups, storm
drain marking, competitions, invasive plant removal workdays, and much more (Figure 14). A
press release about RCW 2023 was drafted and widely distributed, and a Creek Week
Proclamation Template was provided for those communities who enjoy using RCW to emphasize
these efforts during a more formal event like a Council meeting or Board meeting. Outreach
impact is summarized below. For full list of events refer to Table 5.
Figure 16: Regional Creek Week Outreach Overview
2633 3,286 735
People lbs. of trash Storm Drains In Person
Engaged collected Marked
38 11,794 2,432
Social Media Accounts Individuals Virtual
Posts Reached Engaged
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Table 5: Regional Creek Week Event Participation
A CWEP Regional Event CWEP G51 Oh My Stavanger Hunt 12
Benson Story Time at Mary Duncan Public Library 38
Benson Creek Week Coloring Contest 76
Benson Litter Sweep 38
Carrboro Carrboro Creek Cache 'Included in OCCW
Chapel Hill Gyotaku,Japanese Fish Printing 'Included in OCCW
Chatham County Rocky Rrver Clean-up 30
Chatham County 33rd Haw River Cleanup-A-Thon 60
Chatham County Household Hazardous Waste Day 154
Chatham County YEAR OF THE TRAIL!with Chad Spivey 10
Chatham County Hackney Mill and Dam Tour 11
Chatham County Meet An Amphibian! 10
Chatham County Stormwater Education Table at Pittsboro Parks 37
Chatham County Jordan Lake Dam Tour 7
Chatham County Native Plants for Creeks and Streams Webinar 73
Chatham County Aquatic Trivia Night 31
Chatham County Water Treatment Plant Tour 5
Chatham County Watershed Management Plan for the Deep River with Connor Jarvis 5
Chatham County Meet A Macroinvertebrate! 4
Chatham County SpnngAgFest 300
City/County Durham Durham Creek Week week cleanups 67I
City/County Durham Durham Creek Week non cleanup events 225
Clayton Litter Sweet) 100
Holly Springs Tree giveaway(Tree Advisory Committee) 8
Holly Springs Litter Cleanup 27
Knightdale TOKCreek Week Events 8
Knightdale TOIL Creek Week StoryWalk 9
Leland Leland Green Sweep Sturgeon Creek Park 3
Leland Organisms Big and Small:Fisheries(Lecture Series) cancelled'
Leland Bird mg in Brunswick:Intro cancelled'
Leland Storm Drain Marking Event 2
Morrisville Indian Creek North Stream Clean 0
Morrisville Waltons Creek Area Drain Marking 6
Morrisville Corsair Drive Area Drain Marking 2
Morrisville Indian Creek Trailhead Stream Clean 35
Morrisville Stormwater Education table at WesternWake farmers Market 31
Morrisville Golden Horseshoe Circle Area Drain Marking 3
Morrisville Addison Park Area Drain Marking 9
Morrisville Willingham Road Area Drain Marking 7
Morrisville Cotten Place Area Drain Marking 9
Morrisville Breckenridge Stream Clean 14
Morrisville Stormwater Education table at Morrisville Aquatic and Fitness Center 56
Morrisville Stormwater Education table at Morrisville Senior Center 15
Morrisville Celebrate Creek Week with the Morrisville Library 1 39
Morrisville Perimeter Park Area Drain Marking 7
Morrisville Celebrate Creek Week with the Morrisville Library! 74
Morrisville Stormwater Education table at Tnangle Rock Club 38
Morrisville Stormwater Education table at Cedar Forks Community Center 29
Morrisville Providence Place Area Drain Mark,ng 7
Morrisville Treybrooke Road Area Drain Marking 2
Morrisville Momsvilte Community Park Stream Clean 10
Morrisville Downing Glen Drive Area Dram Marking S
Morrisville Old Savannah Drive Area Drain Marking 9
Marrisville Grace Point Road Area Drain Marking 0
Morrisville Crabtree Creek Stream Clean 2
Orange County(O(C WI OC Gov Employee Litter Cleanup 700
Pittsboro Stormwater Education Table at Pittsboro Parks 37
Raleigh Rain Garden Ram Barrel Workshop 6
Raleigh Volunteer Litter Clean Ups GSI Oh My and Arbor Day 217
Spring Lake creekside trail clean up 5
Wendell creek Week'Walk and Talk' 3
Total people Engaged II3t
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1.3.3 Social Media Outreach
The week prior to Creek Week, starting March 11, 2023, CWEP launched an educational social
media series highlighting different types of Green Stormwater infrastructure (GSI) in preparation
for the GSI Oh My Virtual Scavenger hunt. GSI was defined and highlighted with 4 different
examples of GSI that participants would most likely come across. These examples included:
rainwater harvesting, urban tree canopies, rain garden/bioswales and constructed wetlands.
Examples were provided of each stormwater management method and a page was created on
the website to direct people that wanted a more in depth look at GSI (Figure 16).
Figure 17: Sediment Pollution Impacts on Wildlife Social During Creek Week March
Media Series 18-25th, CWEP published
• • • educational social media
Itinl. tial,unvukrn 4u>wb
posts focusing on the
•
w •
impact of sediment on
wildlife. This was the topic
decided by Creek Week
partners to tie in the
pollutant theme of the
year (sediment) to
\` _ celebrating life forms in
SEDIMENT
POLLUTION
our waterways. The posts
o . identified ways that
Os _ _ sediment pollution
impacts different wildlife
species, including birds, salamanders, and mussels. For each species of wildlife, we compacted
some of the effects that excess sediment can have on their health into bite sized information with
the hopes of inspiring behavior change. This year, CWEP was also proud to release a YouTube
video highlighting our partners and their events for Creek Week. The YouTube video was also
shared as a reel on Instagram and Facebook.
Overall, in FY23, CWEP reached a total of 29,157 people from in-house, non-paid social media
educational posts about stormwater pollutants, watersheds, sediment and wildlife as well as the
GSI scavenger hunt (Figure 17). These posts were often reposted by CWEP partner governments.
Tactics CWEP utilized to increase the reach of each post included utilizing consistent and relevant
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hashtags, tagging local government Partners and relevant community organizations and resharing
content from partner government pages.
Figure 18: FY23 Social Media Reach Across X, Facebook &Instagram
Impressions Engagements
X7,536 290
0 17,246 449
ny 4,375 440
1.4 CWEP STEERING COMMITTEE ACTIVITIES
The CWEP Steering Committee met for quarterly meetings on July 12, 2022; October 11, 2022;
January 10, 2023; and April 11, 2023. Summaries and minutes for all FY23 meetings are included
in Appendix B of this report. As in past years, Steering Committee meetings were used as an
opportunity to outline in depth current CWEP program activities and finances, and to solicit input
on future directions. Virtual Steering Committee meetings have continued to garner broader
engagement from Partners located farther from CPRC's offices in Durham/RTP area and offer
flexibility to Partners with varying restrictions on office travel. CWEP is hoping to begin offering a
hybrid option for quarterly meetings in FY23.
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2.0 PROGRAM FINANCIAL INFORMATION
Table 6: FY23 CWEP Cost Shares
Population*for FY23(based on FY23
Base July 2020 certified pop from NC Cost Share 2.1 CWEP PARTNERS AND COST
Cost State Demographics) ($0.041 per cap)
Town of Apex 2'5 $2,000 59,368 $4,434 SHARES
Town of Benson 2 $2,000 3,998 $2,164
Town of Butner 2 $2,000 8,401 $2,344 CWEP local government Partners
Town of Carrboro 2'5 $2,000 21,344 $2,875
Town of Cary 1'2'5 $2,000 175,635 $9,201 share the costs of the program. Each
Town of Chapel Hill 2'5' $2,000 54,236 $4,224
Chatham County 5.6 $2,000 60,349 $4,474 of the Partners' shares is the sum of
Town of Clayton 2 2 $2,000 26,517 $3,087 a base cost of $2 000 and a
City of Creedmoor $2,000 4,869 $2,200i
I City of Durham 1'3'5 $2,000 284,317 $13,657
Durham County t'S $2,000 37,167 $3,524 proportionate cost comprised of its
City of Fayetteville 2'3* $2,000 188,230 $9,717 population multiplied by a per-capita
Town of Fuguay-Varina 2 $2,000 34,604 $3,419
Town of Garner 1'2 $2,000 31,306 $3,284 rate of $0.041 per person. Partner
City of Goldsboro 1'2 $2,000 34,156 $3,400
City of Havelock' $2,000 17,759 $2,728 population estimates are the latest
Town of Hillsborough 2 $2,000 9,681 $2,397 • official estimates available from the
Town of Holly Springs 2 $2,000 41,711 $3,710
Town of Hope Mills 2 $2,000 17,811 $2,730 NC State Demographics unit at the
Johnston County t $2,000 154,728 $8,344
I City of Kinston 1 $2,000 19,873 $2,815 time that cost shares are calculated
Town of Knightdale 2 $2,000 19,656 $2,806
Town of Leland 2 $2,000 23,049 $2,945 (FY23 used 2020 certified estimates).
Town of Morrisville 2'5 $2,000 29,925 $3,227 • The CWEP Steering Committee
Nash County 4,6 $2,000 41,284 $3,693
Town of Nashville 2'4 $2,000 5,635 $2,231 approved the CWEP FY23 program
City of New Bern 1'2 $2,000 31,240 $3,281
Orange County 1'56 $2,000 55,500 $4,276 cost shares outlined in Table 6 and all
City of Oxford 4 $2,000 8,632 $2,354
Town of Pittsboro 5 $2,000 4,556 $2,187 partners were invoiced for these
City of Raleigh 1'2* $2,000 459,237 $20,829 amounts in July-August 2022.
City of Rocky Mount 2'4 $2,000 54,309 $4,227
Town of Rolesville $2,000 19,278 $2,790
City of Roxboro 2 $2,000 8,131 $2,333
Town of Siler City $2,000 7,733 $2,317
Town of Smithfield 1 $2,000 11,378 $2,466
Town of Spring Lake 2 $2,000 11,662 $2,478
Town of Tarboro 4 $2,000 10,685 $2,438
Town of Wake Forest 2 $2,000 48,062 $3,971
Wayne County''6 $2,000 75,399 $5,091
Town of Wendell 1'2 $2,000 9,901 $2,406
Town of Zebulon 2 $2,000 6,969 $2,286
1.Subject to Neuse River Basin Nutrient Management Regulations.
2.Subject to NPDES Phase II Stormwater Regulations.
3.Subject to NPDES Phase I Stormwater Regulations.
4.Subject to Tar-Pamlico River Basin Nutrient Management Regulations.
5.Subject to Jordan Lake Nutrient Management Regulations.
6.MS4 Post-Construction"Tipped Counties"
*Populations have been adjusted for group quarters covered by another state stormwater permit
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2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY23
Table 7 below outlines the approved FY23 budget and actual FY23 expenditures. As of fall of
2023, CPRC is working with members to obtain $30,020 worth of uncollected cost shares. We
believe that we will obtain 100% of this amount. The proposed cost share revenue was $175,360
with an actual collected cost share at the end of FY23 of $145,340.
Table 7: FY23 Financial Report
CLEAN WATER EDUCATION PARTNERSHIP Budgeted
BUDGETED VS ACTUAL FY23 AVAILABLE Expenditures, Actual Expenditures
FUNDS Start FY23 End FY23 Difference
Central Pines Regional Council Direct Costs
Central Pines Regional Council Salaries $24,504 $25,843.50 $1,339.50
CPRC Fringe $11,452 $12,357.42 $905.42
CPRC Indirect $12,196 $14,592.38 $2,396.38
TJCOG Staff Time $48,152 $52,793.30 $4,641.30
AmeriCorps Member(Contractual) $13,350 $13,952.00 $602.00
Travel, Supplies, Miscellaneous
Telecommunications and Software $200 $- $(200.00)
Supplies $300 $- $(300.00)
Meeting Expenses $1,000 $111.55 $(888.45)
Travel $2,080 $1,103.96 $(976.04)
Software Maintenance/Support $1,500 $397.01 $(1,102.99)
Dues and Subscriptions (for website, etc.) $700 $304.01 $(395.99)
Professional Development $1,000
(conferences/training) $300.00 $(700.00)
TJCOG Direct Costs Total $68,282 $68,961.83 $679.83
Mass Media Campaign Costs(GL 5400)
Advertising $102,250 $96,820 $(5,430.00)
Mass Media Campaign Costs Total $102,250 $96,820 $(5,430.00)
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P Campaign Content&Outreach Materials
Direct Education/Outreach Materials $200 $219.62 $19.62
Printing $4,628 $0 $(4,628.00)
Campaign Content&Outreach Materials
Totals $4'828 $219.62 $(4,608.38)
Total Expenses $175,360 $166,001.45 $(9,359)
FY23 Use of Fund Balance $20,661
Projected Available Fund Balance at end of $42 577
FY23 '
Projected Available Fund Balance after
Uncollected Dues Obtained $72,597
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2.3 CWEP APPROVED FY24 BUDGET
When discussing projected FY24 budget, CWEP Partners opted to continue with CPRC staff
supporting CWEP's mass media and direct education efforts based on appreciating the level of
service provided in FY23 (Table 8). Full-time staff member Maya Cough-Schulze left CPRC in April
2023. Patty Barry was hired as the new CWEP manager for CPRC in September 2023. Beth Davis
from CPRC continues to support CWEP in a public outreach and communications role. The cost
to CPRC to have an AmeriCorps conduct direct education increased to $14,000 in FY24. The
CTNC, which oversees the CWEP AmeriCorps program, pays half of all AmeriCorps living stipends.
Finally, the FY23 budget includes printing costs for a new run of CWEP's existing design of 6-fold
flyers or alternative physical outreach/education materials that may be needed.
Table 8: Projected FY24 CWEP Budget
Projected
4/2023 CLEAN WATER EDUCATION PARTNERSHIP(CWEP) FY24
PROJECTED FY2024 AVAILABLE FUNDS Revenues
FY24 Cost Share Revenue $176,379
Fund Balance at close of FY23 $58,579
- Total revenue $234,958
CLEAN WATER EDUCATION PARTNERSHIP Draft FY24
RECOMMENDED FY2024 EXPENDITURES,4/2023 Expenses
TJCOG Direct Costs
TJCOG Staff Time $58,241
AmeriCorps Member $18,000
Travel,Supplies, Miscellaneous $3,300
TJCOG Direct Costs Total $80,541
Mass Media Campaign Costs
Spring Online Spectrum (or other) Campaign $40,000
Spring/Summer OMS (or other) Campaign $40,000
Winter Cinema or Radio One $9,500
La Noticia Ads $7,000
New Mass Media Material Creation $3,000
Mass Media Campaign Costs Total $99,500
Campaign Content&Outreach Materials
Direct Education/Outreach Materials $500
Printing $5,000
Campaign Content&Outreach Materials Totals $5,500
Total Expenses $185,541
FY23 Use of Fund Balance $9,162
Projected Available Fund Balance at end of FY24 $49,417
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APPENDIX A:
CWEP FY23 NEWSLETTERS
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inr-
.WEP COMMUNICA lii 11 .# lw,•
JULY-AUGUST 2022'
CLEAN WATER -� CLEAN WATER
EDUCATION EDUCATION
PARTNERSHIP PARTNERSHIP
ANNOUNCEMENTS & REMINDERS ilr
• Contact Taylor Weddington for education or outreach opportunities (school/tabling
visits, after school programs, etc.) at [e-mail]
• CWEP Quarterly Meeting: Tuesday, October 11, 9:30-11:30 am (Virtual & In-Person
options)
NEW STAFF ON CWEP DIRECT EDUCATION &
MASS MEDIA/COMMUNICATIONS!
i
Taylor Weddington
AmeriCorps Stormwater Education Coordinator
r am
My name is Taylor Weddington, and I am this year's Stormwater
Education Coordinator with CWEP. I graduated from the University of t ‘°
'--� North Carolina Wilmington in May with a bachelor's degree in Iry NW „0
-- Environmental Science. My academic concentration focused on 4 "- I
environmental conservation, and I was first introduced to the world of --_
s-WAi
water through an internship with the Division of Water Resources at
NC DEQ. While there, I learned how important outreach and education
are to the sustainability of water quality projects and community \
resiliency. I also love traveling and hiked to the top of Machu Picchu in •
4
Peru this summer! After my time learning, interning and studying abroad, I now have a strong 111
.r passion for environmental stewardship outreach and hope to continue my growth in this field. I am
excited to get to know CWEP partners and their communities better during direct education events
throughout the upcoming year! "
Beth Davis
TJCOG Communications Coordinator
Hi, I'm Beth Davis, the Communications Coordinator for Triangle J
Of,' Council of Governments. I will be helping with CWEP's mass media
.�� and communications, including the new sediment video. I previously
—
served as the Regional Engagement Specialist for Kerr-Tar Regional
Council of Governments, so I do have some experience in the COG
I world. Prior to my time at Kerr-Tar, I was a Sales & Marketing Rep for a
1 Ii `, , local radio station where I wrote and recorded commercials in
addition to doing live broadcasts. I also served as a 4-H Extension
Agent for a total of 12 years in 3 different counties (Person, Alamance, and Stanly). I spend a lot of my
spare time at baseball fields with my almost 12 year old son, who also enjoys fishing. He has way
more fishing lures than any middle schooler I know! I look forward to sharing all the amazing work
CWEP does!

e
CWEP4.6„)
L..............-
COMMUNICATOR CLEAN WATER
PEDUCATION
ARTNERSHIP
January-February 2023
Sediment Pollution Ads Farewell from Maya
CWEP contracted with OMS to advertise our Dear CWEP Partners, /
new sediment video and stills in a 2-week
winter campaign on social media and online It has been a pleasure to work with you for the
display ads. CWEP staff had OMS target ads last four years. Now, it is time for me to try
toward homeowners, landscapers, and something different and I've decided to move
construction workers and optimize for clicks to on from TJCOG. Rest assured that I've
the website to encourage behavior change. By documented every CWEP management
its end, this campaign delivered over 2 million process, deadline, and task I can think of. You
digital impressions and over 5,000 clicks to the are in great hands with Beth, Taylor, and my
CWEP website. For the social media ads, 25-34 supervisor Emily until my replacement is hired.
year olds and men made up the largest
demographics. For display ads, 34-45 year olds If you know of anyone you think would be a
and women made up the largest demographics, good fit for leading CWEP, please reach out to
and mobile ads performed the best with all Environment & Resilience Program Manager
mgaudiences. Emily Barrett at ebarrett©tjcog.org.
CWEP is also contracting with La Noticia •
• It's not "goodbye,"just"see you later!"
Spanish-language newspaper to deliver print Warmly,
and digital ads about sediment pollution . Maya
between January and June this year. This is ■ 0.4Maya Cough-Schulze
expected to yield an additional 3/4 of a million E -1 Senior Water Resources
impressions. (And we haven't even started the ... Planner
co
4 spring mass media campaigns yet!) w
H
Sediment Video Update04 a 11
W .- Taylor Weddington
k ' 1 , Stormwater Education
We are currently in the process of having the Coordinator
professionally-translated Spanish subtitles 0
4 added to the sediment videos. We will be sure i igi
to share them with you when they are ., 3
complete. sal
o Beth Davis
Li
:30 Sediment Video TJCOG Communications
:90 Sediment Video Coordinator
Sediment Landing Page

e
CWEP COMMUNICATOR 4.6)
January-February 2023L........-**/
CLEAN WATER
Taylor's Travels PA PARTNERSHIP
Taylor has been traveling around the region to deliver educational programming at festivals,
events, schools, and libraries in CWEP communities. Here are a few scenes from her
education visits so far. If you would like to schedule for Taylor to provide education
programming in your area, click HERE to fill out a request form. Taylor will contact you and
customize the programming for your request.
Incredible Journey
A Map of Taylor's Travels The Homeschool Game at
Experience in Raleigh Goldsboro YMCA
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Origami Frogs at STEAM event in Oxford Groundhog Day Festival in Garner
aRecent Education Visits: Richard Thornton Library STEAM Club (Oxford); Groundhog Day
Festival (Garner); Envision Academy (Wake Forest); Edgecombe County Memorial Library
(Tarboro); The Homeschool Experience (Raleigh); Goldsboro YMCA After School Program ,
(Goldsboro/Wayne County)
44 Upcoming Education Visits: Main Street Park Story Walk (Rolesville), South Granville High
School (Creedmoor), Eggciting Saturday (Nashville), Chatham Community Library
u (Pittsboro), Green Schools Event (Fayetteville), Plant Giveaway (Cary), Neuseway Nature
'� Park Earth Day Event (Kinston), Earth Evening (Hillsborough)
k.

SPRING 2023
Th Drip e
Clean Water Education Partnership Newsletter CWEP
jr;, �- .• - .•. What's Inside
3
Mass Media Campaign
Update
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SPRING MASS MEDIA CAMPAIGN Regional Creek Week
UPDATE Recap
Spectrum (TV)
Spectrum has been handling our TV and streaming mass media coverage.
For TV, there were a total of 17,396 airings on 25 networks. In regard to Taylor's Travels
streaming services, there were a total of 489,260 impressions made. One
interesting stat to note is that one of the most popular dayparts for
streaming is overnight(between midnight and 6 am).
Outsource Marketing Solutions (Digital Ads) Next Quarterly
OMS has been handling our digital advertising. Here are a few stats from CWEP Meeting:
this campaign: July 11 @ 9:30
• Meta: Reach of 734,546; 2.5M Impressions; 20,716 Links clicked (Virtual)
• YouTube: 316,011 Views
• TEGNA: 403,040 Impressions; 488 Links clicked
• Spectrum: 90,389 Completions
Click HERE for full reports
NEW CWEP LOGO
At the most recent CWEP meeting, Partners were presented with three
logo options. The one to the right is the one that was chosen, which is
branded to match the new TJCOG brand (rebrand info HERE). There are Clean Water
two versions of this logo, one with the CWEP acronym (at the top right), Education
and one with the name spelled out. Once the new brand goes into effect, Partnership
we will add "A Central Pines Regional Council Initiative" at the bottom.

SPRING 2023 THE DRIP
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We had such a great Regional Creek Week this year with so many of our CWEP Partners
participating! Here are a few images from the region.
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lbs. trash collected Towns & counties
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Drains marked People engaged

SPRING 2023 THE DRIP
Our Stormwater Education Coordinator for this past year, Taylor Weddington, will be ending
her 11-month stint with Triangle J Council of Governments and CWEP at the end of July. We
have enjoyed having Taylor with us and I'm sure you have as well! Taylor was able to make it
to 38 of our 42 CWEP partners since August of 2022. Below you will see a map of all the
stops she made during her time with CWEP. This spring was busy with so many Earth Day
events.
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SPRING 2023 THE DRIP
TAYILD 'Z'S TRAVELS
Here are a few scenes from a few of Taylor's travels this spring!
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Clean Water
Education
4
Partnership
APPENDIX B:
STEERING COMMITTEE MEETING SUMMARIES
CENTRAL PINES
REGIONAL COUNCIL 32

CLEAN WATER EDUCATION PARTNERSHIP 6
FY23 Q1 STEERING COMMITTEE MEETING
July 12, 2022 CLEAN WATER
EDUCATION
9:30 to 11:30am PARTNERSHIP
Virtual Meeting via Microsoft Teams
Attendance:
Kevin Watson—Town of Clayton TJ Cawley—Town of Morrisville
Heather Fisher—Town of Hillsborough Jack Meadows—Town of Siler City
Tommy Jones— Nash County McKenzie Meyers— Durham County
Tony Victor—Town of Morrisville Chelsie Phillips—City of Kinston
Jaclyn Stannard—Town of Garner Meredith Stull — Durham County
Marie Cefalo—Town of Cary Joseph Collins—Town of Wendell
Stephen Wensman —Town of Smithfield Eric Marsh—Town of Rolesville
Nick Nolte—Town of Wake Forest Monica Sarna—Town of Wake Forest
Deanna Rosario—Town of Spring Lake Heather Holley—Town of Carrboro
Phillip Cox—Chatham County Jessica Watkins—Town of Wake Forest
Jennifer Mitchell—Town of Fuquay Varina Jessica Batten—Johnston County
Laura Smith—City of Durham Christopher Sandt—Orange County
Sammy Bauer—Town of Chapel Hill Mya Wilson—City of Oxford
Mary Duffy—Town of Zebulon Gabrielle Bryson—City of Raleigh
Ike Archer—Town of Knightdale Shauna Haslem—City of Fayetteville
Carmela Teichman—City of Raleigh Heidi Salminen—City of Creedmoor
Adrianna Weber—Town of Leland Nandrea Ward (Guest speaker)—OMS
Michael Clark—Town of Zebulon Hilda Gurdian (Guest speaker)— La Noticia
Tyler Riddle—Town of Hope Mills
Mass Media &Admin Updates- Maya Cough-Schulze, TJCOG
- MOUs for FY23-25:
o Majority have been signed and submitted
o If not completed yet, or still lingering questions, feel free to reach out
- Invoices and Annual Report coming this quarter
o Finance is changing invoice policy at TJCOG, you'll receive the invoice from finance@tjcog instead of
Maya directly
o They should specify that it is for CWEP
o Maya will send out an email when the invoices go out so you'll know to alert your finance dept
o Annual report will come out in August
- Updates from potential sediment video contractors
o Maya has been in contact with videographers—3 potential contractors
o The current plan is to create a 2-minute video of which a 30 second segment can be used on its own for
mass media
o Have spoken with videographers who say it should be possible to make an animated video for around
$9500, in keeping with existing aesthetic
• Marie thinks 2 minutes is a perfect length based on her experience
• In 30 second portion: what is the behavior change ask? Cover bare dirt(include native
plants/cover crop, grass, mulch, etc. to reduce erosion/sediment runoff)
• Can segue into further consequences, actions, etc.
• Laura asks if live action is out of budget?
• Maya: Likely so, videographers suggest it can be hard to procure the right locations, and
would be hard to predict the amount of days/hours we would need to capture footage
(weather-dependent)
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

• Animated videos will also look applicable anywhere in the CWEP region
o Jennifer mentions that most sediment pollution comes from construction, can we educate about that?
o Maya: Could we get images to convey construction sediment control measures?
o McKenzie adds that messaging about development can be [should be] positive. (Residents who call in
about construction site runoff are typically anti-development)
o Maya asks for volunteers for a group to be involved in creating/refining messaging for videographers;
interested folks include:
o Jennifer Mitchell o Deanna Rosario o Phillip Cox
o McKenzie Meyers o Carmela Teichman o Sammy Bauer
o Marie Cefalo o Laura Smith o TJ Cawley
o Laura mentions that"Soak-spread-slow" (3 S's of stormwater management) could be broadly interpreted
as asking folks to soak in stormwater on their own property. Is it too broad to incorporate this in the
sediment video? Could we weave three themes of cover your dirt, soak in stormwater, and keep your
eyes on dirt in the street?
o Maya: Maybe we can re-share WRRI Watershed Wisdom video to get the soak-spread-slow
animation/graphic they use?Will reach out to contact there.
o TJ: Can we show examples of good and bad sediment control measures, and ask viewers to let their
towns know if they see poorly functioning E&SC?
o Stephen: Constituents are the eyes and ears of the town when staff can't be there all the time
o Maya: Note that in addition to the 30 second/2-minute video, we will work with our advertising partners to
create still ads for mass media digital displays and can create other factsheets- ie, not everything has to
fit into this video!
o Jennifer: Sediment sources, causes, & BMPs
o TJ: Can we add a culture connection (like the Sodfather video, made by Green Room)?
o Maya: Amazing Studios makes some videos like this, but may not be in our budget—we are still in
discussion with them to determine!
- Discuss FAQ sheet about farm exemptions to sediment and erosion control
o Objective is for this factsheet to be useful to everyone (originally Orange County asked about it)
o Are farm regulations/exemptions to E&SC similar across jurisdictions? Seems so since regulated by state
statute.
o Chris clarifies: Orange County struggles with irate residents near farms reaching out. Wants to share
resource to clarify for them what state statutes exempt farms from, what they're required to do.
o Others: feel free to follow up about this after the meeting, we can refine for your jurisdictional needs
• Spectrum Reach campaign update (Maya)
o Broadcast HHW 30 second video
o 1.374 total impressions (non-unique views of PSA)
o Online video—906k impressions, 65% completion rate, 2600 visits to website
o Streaming TV—458k impressions, 97% completion rate
o Peak in website clicks at beginning of campaign
o Clicks were sent to landing page for HHW disposal with links for County disposal sites
OMS Campaign Report and Discussion—Nandrea Ward, Outsource Marketing Solutions
• OMS advertised via radio, social media, dispay ads, and television from March 7—May 29
• Facebook, Instagram, Audience Network, Google/Display, Retargeting, Television, Radio
• HHW first phase, Restaurant pollution second phase
• Geography 1 —Wake, Durham, Orange Counties, Roxboro, Oxford, Butner, Creedmoor
• Geography 2—Johnston, Wayne, Nash Counties, Havelock, New Bern, Kinston
• Geography 3—Spring Lake, Hope Mills, Leland, Fayetteville
• Targeting adults, general market, parents, homeowners, Latina residents
• Restaurant waste PSAs were targeted to likely restaurant employees/patrons via addressable geofencing for
places serving large quantities of food, specifically at mealtimes and restaurant closing times
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

• $41,770 total budget
• Facebook (Meta)
o Video ad —8 week campaign
o Population —2.3 million
O 2.9 million impressions across digital
O 21k clicks to website
O 57k video plays
O 18-24 were most engaged, 24-35 second most engaged
o Campaign resonated more strongly with women
• Display ads
o Still ads for all sizes/devices
o Used addressable geofencing—strategy to target ideal audience
• Television
O 116 ads delivered over 1 million impressions
• Campaign spend—44% display ads (maximum eyeballs), 31% television, 19% Facebook, 6% radio
• Campaign overview(March— May)
O 2.98 million impressions from Display and Facebook($21,550)
o Facebook has high engagement with lower impressions; display ads have high impressions with lower
engagement; it's the nature of the platforms
• Mobile ads are always the best performing, versus desktop or tablet
• Segmenting out the May portion (last 2 weeks of campaign)where we switched to the restaurant pollution video
cut down to 30 seconds:
o Most videos are viewed for 4-9 seconds; ours did better than average on video completion
o High engagement in Meta/Instagram, especially from women
o Display network had similar engagement from men and women
o Addressable geofencing for Spanish-speaking population
■ Click-through rate was 5x higher than general market target
o Campaign spend—40% display ads, 37% TV, 18% Facebook, 5% radio
o Display& Meta -695k Impressions, $5k
o TV—251k impressions, $3k
• Addressable geofencing tells us where the IP addresses are of where the ads are being sent (universities, malls,
restaurants, drive thrus, etc.)
• 9 versions of each ad, to get variety across devices with appropriate sizes (typical for the industry)
• Laura—how do our click-through rates compare to other campaigns?
o Nandrea: Ours is high compared to other informational campaigns (typically the highest CTRs are related
to fashion/food/entertainment)
o Spanish speaking population had higher CTR than expected
La Noticia Campaign Report and Discussion— Hilda Gurdian, La Noticia
• Serving the Latino community in NC for 25 years, have partnered with CWEP for several years
• 7-week campaign, including newspaper and online banner ads
• Currently focusing on Raleigh, Durham, Chapel Hill area
• '/4 page ad in physical newspaper
• Same creatives as OMS, online banner ad
• $1920 budget
• 23k copies of the newspaper go out each week, estimated 80k+ impressions each week
• Estimated 600k impressions over the course of the campaign
• 1.7 million impressions online over campaign, over 1 million page views each month
• 52%women/48% men
• Potential to do Spanish video ads in the future if we are interested
• Spanish speaking are fastest growing part of the population
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

Direct Education Updates & Next Steps - Caroline Wofford, TJCOG CWEP AmeriCorps
- Updates from last quarter:
o Reached 13 partners
o 1133 total reached
• 827 direct instruction
• 306 tabling
- Reached nearly 3000 individuals over her AmeriCorps term! All stats to come in Annual Report.
- Scheduling for next quarter/fall:
o New AmeriCorps, Taylor Weddington, starting in September
o Her weekend festival schedule is booked up already Sept-Oct
o Let us know about weekday school visits/other activities for her to shadow/help out
- Outreach strategy ideas and recommendations to promote behavior change:
o Business as usual: Generating informational content, distributing to general public
o Best practices: Create content surrounding one behavior, pick a target audience, assess barriers &
benefits to behavior change, include those in messaging, distribute strategically to target audience
• Pet waste example—craft action-oriented message = pick up pet waste, distribute to dog walkers
or owners, remove barriers/address benefits as possible = add trash cans/communicate
environmental benefits of clearing waste, etc., for online outreach target groups either using
advertising strategies or posting in appropriate pet owner Facebook groups, neighborhood
listservs,
o Caroline thought there was a recording of this webinar but can't find it—she can send the notes &
materials from it though
- Finalize Regional Creek Week dates for next year:
o Staying the course, RCW 2023 will be March 18-25 (Taylor will take over organizing)
o If anyone can't do this week, let us know- CWEP can provide you materials, help promote your week
Review Action Items, Next Steps - Maya Cough-Schulze, TJCOG
TJCOG will reach out with:
- Next steps for those interested in helping craft sediment video message
- Annual report in the next month
- Invoices (expect them to come from TJCOG Finance Dept)
Please email Maya (since Caroline's term is ending!)with:
- Your Finance Department's contact email
- If you haven't fully executed your MOUs, how we can help
- Any weekday educational opportunities visits for Taylor to join/shadow this fall
See you at our next meeting on October 11th, 2022!
Open Discussion Time
Phillip Cox encourages folks to attend the EE North Carolina conference this September 9- 10, 2022 in Raleigh:
https://eenc.wildapricot.org/
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

CLEAN WATER EDUCATION PARTNERSHIP e
FY23 Q2 STEERING COMMITTEE MEETING
October 11, 2022
9:30 to 11:30am CLEAN
EDUCATION
Hybrid Meeting PARTNERSHIP
Attendance
Deanna Rosario, Town of Spring Lake Sammy Bauer, Town of Chapel Hill
Katie Rhyne, Town of Butner Ike Archer, Town of Knightdale
Kimberly Pickett, Town of Benson Adrianna Weber, Town of Leland
Laura Smith, City of Durham Pat Mallett, Orange County
Heidi Salminen, City of Creedmoor Meredith Stull, Durham County
Carmela Teichman, City of Raleigh Kent Jackson, Town of Pittsboro
McKenzie Bradshaw, Durham County Daniel Colavito, Town of Holly Springs
Jaclyn Stannard, Town of Garner Morgan DeWit, Town of Pittsboro
Gabby Bryson, City of Rocky Mount Phillip Cox, Chatham County Watershed Protection
Katrina Marshall, City of Havelock Marie Cefalo Town of Cary
Mya Wilson, City of Oxford Heather Dutra, City of Raleigh
Zack Pitts, Town of Holly Springs Mary Duffy, Town of Zebulon Public Works
Meredith Gruber, Town of Rolesville Jennifer Mitchell, Town of Fuquay-Varina
Heather Fisher, Town of Hillsborough TJ Cawley, Morrisville Mayor
Kevin Watson, Town of Clayton Stephen Wensman, Town of Smithfield
New Staff and Their Roles
Taylor Weddington:AmeriCorps Stormwater Education Coordinator. Focuses on direct education visits through
tabling at local events, visiting schools, libraries, and after-school programs. This includes leading outdoor
hands-on learning activities and developing social media engagement strategies.
Beth Davis: TJCOG Communications Coordinator. Will work on sediment video, work with Mass Media rep on
CWEP campaigns, support Regional Creek Week, Annual Report, Newsletter and general engagement &
communications strategy to increase awareness of/participation in CWEP efforts.
Program and Mass Media Updates
- Annual Report sent out in August (find it at https://nc-cleanwater.com/annual-reports/)
- Invoices sent out August-Sept
- FY24 Cost Shares sent out 10/6/2022 —final except for those with group quarters
- Costs are updated annually based on new population numbers certified by the NC State
Demographer's Office
- CWEP cost shares used to determine annual invoice are based on a $2000 base cost plus 4 cents
per capita (same formula has been used for over a decade)
Status update on sediment video creation
- Beth (with Maya input) is leading a subcommittee of CWEP Partners that volunteered at last Quarterly
Meeting to advise Digital P on video script
- Digital P is now starting animation
- 30-second video will be used in mass media campaigns
Recap of CWEP mass media advertising for new members:
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

- Every year we do multiple mass media campaigns across CWEP jurisdictions
- For the last several years we have contracted with media placement companies to do digital advertising
- Campaigns also typically include broadcast TV, radio, print, and (as of last year) social media, in
English and Spanish
- This reaches somewhere between 8 and 12 million views annually depending on how much $ we put
in, the changes in these markets, the impression estimation methodology, etc. Digital advertising gets
the most impressions.
- Per advertising reps, it's necessary to reach people multiple times to change behavior
Looking ahead to winter/spring mass media
- Recommend we do winter digital advertising rather than radio (which we did last 2 years)
- Because we're developing the new sediment video and want to advertise the visuals, not just the audio
- Digital advertising also covers all CWEP jurisdictions area better than radio, which can be more
geographically constrained
- Beth says there is more return on investment from digital rather than radio. You can't measure how
many people were reached over radio, only estimate. With digital advertising, you can see more
detailed statistics about who engages with ads and where.
Procurement process changes
- Due to a TJCOG Procurement policy change, we now need to advertise an RFP and quotes from
multiple mass media providers before contracting with anyone for services >=$10,000
- We still have some leeway to select mass media provider based on services provided, not just
lowest cost; it's just a new, more rigorous policy about documenting process for selecting vendors
with whom we contract for services over 10K
- Also, the policy specifies to "take affirmative steps to solicit price quotes from M/WBE vendors"
- This means a bit more work on our end but shouldn't cause any major changes for you all
- For purchases under$10,000, we still need quotes but not as formal of a process
How to optimize campaigns?
- Maya asks if anyone has input on whether we should optimize these campaigns for impressions or
clicks? We want people to go to the website if partners think that clicks to the website are just as
important as watching the 30-second video, we can ask advertisers about optimizing for clicks
- Sammy Bauer wants to prioritize clicks for more interaction
- Beth: Clicks are more important because that is where we see conversions
- Marie asks: Is there a tradeoff for impressions if you optimize for clicks?
o Maya will ask the advertiser we select about tradeoffs of optimizing for impressions vs. clicks
o Beth: Impressions show awareness, clicks show the viewer is taking action. The content you
use is important and affects both.
- Daniel: We are under no permit requirement to get a certain amount of impressions. It's all the same in
reporting. We should take action that leads to change in behavior.
Direct Education Plan for Year& Next Steps
Completed/upcoming direct education:
- Taylor has been to several CWEP communities already, and has events planned in 8 more for
October/November
- Scheduling fall/winter events - Please fill out the Microsoft Form survey to schedule your direct
education needs: https://forms.office.com/r/17UxTmd60h or email Taylor at [e-mail]
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

Social media ideas:
- Taylor has applied Gen Z wisdom to the CWEP Instagram account, highlighting more "places and
faces", and using "Highlight reels" to share live photos and videos every time she does an event
- Follow CWEP's Instagram if you don't already, and find these saved under"Events" in the
CWEP_NC Instagram profile — so you can reshare when she comes to your community!
- Taylor has also created stormwater pollutant infographics themed for Halloween and Thanksgiving
Regional Creek Week Announcement
- Mark your calendars for March 18-25, 2023
- Hoping to expand the number of CWP Partners involved this year
- First planning kickoff meeting will be in November- contact Taylor/Beth to join!
o CWEP will schedule and facilitate monthly meeting; we will put all of your resources you
create on a creek week page
o CWEP will create branding and a social media campaign
- CWEP will create a regional virtual event that everyone who participates can use to do more
engagement (last year: Stormwater Runoff Virtual 5k via Strava app that people could run and time
from anywhere)
- It's a creative collaborative process, you can come to meetings when you are able
- You can host an in-person event or just start by resharing our social media and regional virtual event
- Past participants speak up: Danny and Zach did a series of videos and the PIO office published one
each day and then hosted a litter clean up. In their first year, they just reshared what CWEP put out
- Sammy says there is a low barrier for entry, a lot of bang for your buck
- DEQ trying to catalogue Creek Week effort statewide
- Deanna wants to do a Creek Week and cleanup this spring
- -There is a statewide Creek Week sharing meeting next Tuesday at 10. Contact Lauren Daniel at
DEQ for the link.
Action Items & Next Steps
CWEP Partners:
- Mark your calendars for 2023 Meeting Dates: Jan 10th, April 11th, July 11th, October 10th
- Email Taylor if you need to coordinate on a time to pick up 6-fold brochures or restaurant posters
TJCOG staff will:
- Find a way to share CWEP brochure (PDF and illustrator) and other materials easily with the group.
Folder shared previously had access issues; Maya will figure out with IT if this isn't an easy option.
- Maya will ask the advertiser we select about tradeoffs of optimizing for impressions vs. clicks
Open discussion about resource sharing:
- Sammy says we can store files in a Teams group by creating a CWEP Team for file sharing
- May need to make us all owners so everyone has access
- Resource sharing is one of the best value things that we can do, you can always mute
notifications if you don't want to be involved
- Separate Team may be more useful than a SharePoint folder
- But Teams may not with all CWEP partners' sharing permissions
- Maya will share the SharePoint folder created —1year ago again along with meeting notes
- If this doesn't work smoothly, we will try the Teams route
- Many resources are also still available on the CWEP website
Triangle J Mission Statement
To serve as an intergovernmental organization for local elected officials
that works proactively on regional issues in order to sustain and improve the quality of life for our citizens.

CLEAN WATER EDUCATION PARTNERSHIP •
FY23 Q3 STEERING COMMITTEE MEETING
January 10, 2023
CLEAN 9:30 to 11:30am EDUCATIONR
PARTNERSHIP
Location: Remote, Microsoft Teams
Attendees
Maya Cough-Schulze,TJCOG TJ Cawley,Town of Morrisville
Taylor Weddington,TJCOG Ike Archer,Town of Knightdale
Beth Davis,TGCOG Sammy Bauer,Town of Chapel Hill
Nandrea Ward, OMS Gabrielle Bryson, City of Rocky Mount
Phil Ross,Town of Roxboro Laura Smith, City of Durham
Emily Cochran,Town of Carrboro McKenzie Bradshaw, City of Durham
Heidi Salminen, City of Creedmoor Katie Rhyne,Town of Butner
Mya Wilson,Town of Oxford Shauna Haslem,Town of Fayetteville
Zachary Pitts,Town of Holly Springs Tyler Riddle,Town of Hope Mills
Jennifer Mitchell,Town of Fuquay-Varina Stephen Wensman,Town of Smithfield
Deanna Rosario,Town of Spring Lake Jaclyn Stannard,Town of Gardner
Heather Fisher,Town of Hillsborough Kevin Watson,Town of Clayton
Carmela Teichman, City of Raleigh Jessica Batten,Johnston County
Phillip Cox, Chatham County Eric Marsh,Town of Rolesville
Lauren Neaves, Durham County Morgan DeWit,Town of Pittsboro
Tommy Jones, Nash County Marie Cefalo,Town of Cary
Tony Victor,Town of Morrisville
Meredith Stull, Durham County
Agenda items
Mass Media and Admin Updates
Sediment video creation update
Shared 30 second video and 90 second video which will be aired in Spring mass media campaign—soon to be added to
CWEP's YouTube channel, already in the CWEP Partners Shared Resources Folder.
Staff, workgroup volunteers and Digital P determined audience, messaging, script, visuals, voiceover artist, etc. over 2
months. Beth thanks working group for sediment video.
Sammy Bauer: Will there be an Instagram reels or Tik-Tok aspect ratio for the sediment video? (Aspect ratio for these is
9:16)
Sediment landing page creation
Goal: Provide viewers that arrive via clicking on sediment video with more in-depth info about causes of sediment
pollution and what they can do to alleviate it, whether they are a homeowner, farmer, or work in construction:
URL: Sediment Pollution and Solutions—Clean Water Education Partnership (CWEP) (nc-cleanwater.com)
Laura Smith, City of Durham: Will be YouTube links for the sediment videos?
Maya: Not yet as they are brand new videos, but they will be uploaded this week.
Overall, there was great feedback on the sediment videos and webpage.
Winter and Spring Mass Media Campaigns
1

For the winter campaign, staff released RFPs in fall and reviewed proposals/quotes and selected OMS. Staff will follow a
similar process for spring mass media campaigns
Next steps:
a. Spring mass media (Typical: —$81,625 for 2 advertisers): We will share guidelines for the scope of work we
expect, and request quotes/proposals to assess options, benefits, and ROI.
b. We expect to award 2 contracts, as in past years.
c. We will run the normal La Noticia contract for$1920 which we originally budgeted from Feb-Mar. La Noticia is an
online and print Spanish language newspaper that is highly awarded.
d. We had allocated $5000 for this year in case the 6-fold flyers ran out(or we wanted to print other things.)We
could use all or part of that$5000 for printing, or alternatively, we could allocate those funds towards additional
mass media. La Noticia expressed interest in doing more digital advertising with us and submitted a proposal for
$5,110 from March-June which could substitute for printing physical materials.
Staff recommendation would be to advertise with La Noticia, since we have ample posters left (Taylor
did an inventory—5,750 English, 4700 Spanish, plus for restaurant posters, 2400 English and 500
Spanish left)
ii. $1000 = digital; remainder for print; could ask to reduce print and increase digital if desired.
Discussion
Maya: Spanish-speakers are a fast-growing population in North Carolina. Should we allocate funds for additional Spanish
language advertising?
Laura Smith, City of Durham: Spanish Language could be a TV or radio component.
Maya: Spectrum has offered it as an add on in previous years and has potential to be explored with other media outlets.
Maya: We can adjust La Noticia ratio for budget for digital vs. print. Challenge with radio is geographic reach is more
limited than digital.
Maya: To clarify, we are talking about two different pools of funds at once right now: the two spring mass media
campaigns totaling $80K, and $5,000 originally allocated for printing that we could reallocate for further Spanish-language
advertising with La Noticia.
TJ Crawley, Town of Morrisville: Lean more toward digital.
Shauna Haslem, City of Fayetteville: Also prefer digital.
Maya: Should we put more funds into digital vs. print?
Laura Smith, City of Durham: What are the distribution points for la Noticia?*
Maya: We will follow up about the geographic reach of subscribers for La Noticia*
Sammy Bauer, Chapel Hill: Newspapers reach older populations.
Maya: Does fully digital or partial digital make sense?*
Philip Cox, Chatham County: Could we get access to the print version so if we wanted something for tabling we could
print it as we needed it?
Phil Ross, Town of Roxboro: Print will be great for festivals.
Maya: We can share with you any materials that we make in-house and own. If La Noticia creates materials for us, they
own those.
4 Consensus to reallocate $5,000 from printing to an additional La Noticia contract
2

4 Will be all or partly digital advertising (edit: all digital as print newspapers do not reach full CWEP geography)
Mid-year budget snapshot
Maya: Based on expenditures to date— if they continue at the same rate, we will realize cost savings this year and could
add to fund balance. This would be beneficial since the cost for AmeriCorps will go up by a couple thousand next year. It
is still by far the most affordable option to have a full-time person do direct education.
CLEAN WATER EDUCATION PARTNERSHIP(CWEP)
PROJECTED FY2023 AVAILABLE FUNDS
FY23 Cost Share Revenue $175,360.00 $175,360
Fund Balance at close of FY22 $63,238 $63,238
Total revenue $238,598
rAnnual
CLEAN WATER EDUCATION PARTNERSHIP estimate
PROJECTED FY2023 EXPENDITURES, UPDATED 11/29/22 per YTD
TJCOG Direct Costs M
TJCOG Staff Time $56,146.44 $54,189
AmeriCorps Member $13,000.00 $13,000
Travel, Supplies, Miscellaneous $7,100.00 $3,160
TJCOG Direct Costs Total $76,246.44 $70,349
Mass Media Campaign Costs
Spring Online Spectrum (or other) Campaign $30,000.00 $30,000
Spring/Summer OMS(or other) Campaign $51,250.00 $51,250
Winter Cinema or Radio One $11,000.00 $11,000
La Noticia Ads $1,920.00 $1,920
Video Editing/Production (for new sediment materials) $10,000.00 $10,000
Mass Media Campaign Costs Total $104,170.00 $104,170
Cam•ai:n Content&Outreach Materials
Direct Education/Outreach Materials $1,000.00 $500
Printing $5,000.00 $5,000
Campaign Content& Outreach Materials Totals $6,000.00 $5,500
Millipenses $186,416.44 $180,019
FY23 Use of Fund Balance $11,056.44 $4,659
Mk Projected Available Fund Balance at end of FY23 $52,181.34 $58,579
28% 33%
Initial discussion on FY24 budget priorities
Maya: Some ideas:
i. Have sediment video voiceover translated into Spanish and have Digital P put this VO over the visuals
ii. Get training or hire an affordable consultant to help us refine our strategy to make evidence-based
investments in various types of(new/best ROI)
- Maya: Refining choices of media we use = our inputs; good inputs give us more clicks/impressions. We
also want to get more into measuring more info than clicks/impressions where possible.
iii. Create materials for different audiences, like HOAs. (Have mostly focused on youth/broad messages)
Most interest in i. and iii. above. We can continue to discuss at April meeting.
3

Laura Smith, City of Durham: I think we should do Spanish voiceover as highest priority since we've already invested in
the new sediment video. When you post to YouTube, can you at least translate the subtitles in the shorter term?
Taylor: Will look into translate the subtitles for sediment video in Spanish
Laura Smith: I have info on how to translate subtitles.
Maya: I will check with digital P on a quote to translate voiceover and add to sediment video
Sammy Bauer, Chapel Hill: Evaluation at EENC (Environmental Educators of NC) is digging into measuring impact of
education, and will provide some program evaluation tools that could be applied to this type of content and measure
behavior change that may be affordable. Working on combining BMPs and Beetles workshops. Free membership for
EENC.
Katie Rhyne, Town of Butner: Falls Lake, general watershed, and MS4. It would be nice to have something simple that we
can hand to our citizens that break down each of the regulations in a simple way.
Shauna Haslem, Town of Fayetteville: The "evaluation and measurement piece"will be very important to Phase
municipalities as the permits are renewed, and our"measurable goals" are written into our Stormwater Management
Plans.
Sammy Bauer, Chapel Hill: Sharing info for Chapel Hill Ordinances if helpful for others: Stormwater Basics (canva.com)
Stormwater Homeowner's Manual I Carrboro, NC - Official Website (townofcarrboro.org)
Stephen Wensmen, Town of Smithfield: Most of us could use recommendations to improve our website information and
host more educational material on it
Maya: Please always remember to link CWEP resources on your websites! Also -we are happy to help you all
crowdsource information about stormwater rules that are applicable to everyone/many of you, and create an infographic
based on this info. Ordinances specific to your jurisdiction will be your responsibility.
Maya: Action item for partners, think over these budget priority options and we can continue to discuss at next meeting.
Recap cost shares (see next page)
Maya: Please remember to use this year's cost shares in your budgeting for next year, since each of your cost share
fluctuates based on population numbers certified by state demographer's office.
4

Population*for FY23
Base (based on July 2021 FY23
Cost certified pop from NC Cost Share
$2,000 State Demographics) ($.041 per cap)
Town of Apex 2'5 $2,000 61,446 $4,519
Town of Benson 2 $2,000 4,080 $2,167
Town of Butner 2 $2,000 8,422 $2,345
Town of Carrboro 2'5 $2,000 21,233 $2,871
Town of Cary 1'2'5 $2,000 177,716 $9,286
Town of Chapel Hill 2'5* $2,000 53,209 $4,182
Chatham County 5'6 $2,000 60,970 $4,500
Town of Clayton 2 $2,000 28,188 $3,156
City of Creedmoor 2 $2,000 4,912 $2,201
City of Durham 1'35 $2,000 287,074 $13,770
Durham County 1'5 $2,000 36,631 $3,502
City of Fayetteville 2'3* $2,000 193,955 $9,952
Town of Fuquay-Varina 2 $2,000 36,017 $3,477
Town of Garner 1'2 $2,000 32,332 $3,326
City of Goldsboro 1'2 $2,000 33,723 $3,383
City of Havelock 1 $2,000 17,762 $2,728
Town of Hillsborough 2 $2,000 9,601 $2,394
Town of Holly Springs 2 $2,000 43,269 $3,774
Town of Hope Mills 2 $2,000 18,067 $2,741
Johnston County 1 $2,000 160,936 $8,598
City of Kinston 1 $2,000 19,749 $2,810
Town of Knightdale 2 $2,000 19,674 $2,807
Town of Leland 2 $2,000 25,313 $3,038
Town of Morrisville 2'5 $2,000 31,464 $3,290
Nash County 4'6 $2,000 41,375 $3,696
Town of Nashville 2'4 $2,000 5,729 $2,235
City of New Bern 1'2 $2,000 32,337 $3,326
Orange County 1'5'6 $2,000 55,240 $4,265
City of Oxford 4 $2,000 8,691 $2,356
Town of Pittsboro 5 $2,000 4,627 $2,190
City of Raleigh 1'3* $2,000 462,140 $20,948
City of Rocky Mount 2'4 $2,000 54,429 $4,232
Town of Rolesville $2,000 9,894 $2,406
City of Roxboro 2 $2,000 8,183 $2,336
Town of Siler City $2,000 7,699 $2,316
Town of Smithfield 1 $2,000 11,710 $2,480
Town of Spring Lake 2 $2,000 11,735 $2,481
Town of Tarboro 4 $2,000 10,535 $2,432
Town of Wake Forest 2 $2,000 48,766 $3,999
Wayne Countyl'6 $2,000 76,130 $5,121
Town of Wendell 2 $2,000 10,694 $2,438
Town of Zebulon 2 $2,000 7,436 $2,305
1.Subject to Neuse River Basin Nutrient Management Regulations.
2.Subject to NPDES Phase II Stormwater Regulations.
3.Subject to NPDES Phase I Stormwater Regulations.
4.Subject to Tar-Pamlico River Basin Nutrient Management Regulations.
5.Subject to Jordan Lake Nutrient Management Regulations.
6.MS4 Post-Construction"Tipped Counties"
*Populations have been adjusted for group quarters covered by 5
another state stormwater permit

MOU Review for new members—see slides for more info
Maya: Since 2021 we have memorandums of understanding between TJCOG's CWEP program and each of your local
governments
Initiated at the request of DEQ stormwater and nonpoint source (nutrient strategy)staff
Purpose: Ensure we concretely document the services we provide, and you know what you have to provide in terms of
education/outreach. Helps CWEP be more accountable to you, and helps you better point out what CWEP does when you
have an MS4 audit or under the new Neuse and Tar-Pam stormwater rules. DEQ evaluates your program (including
reviewing the MOU) each year of the permit cycle.
MOUs are clear, detailed agreements vetted by TJCOG's legal counsel (and yours)that specify education/outreach items
CWEP provides. TJCOG and your local government signatory sign and date the MOU at the beginning of each cycle. We
are currently in year 1 of three-year MOU. Per Partner vote last year, we have 3-year rather than annual MOUs, to reduce
administration.
We recommend that at minimum, things you include on your stormwater or nutrient rule webpage are:
• A link to CWEP website and/or materials
• A stormwater/illicit discharge hotline number on this page + respond to calls from the public
• Education on items that vary by jurisdiction— i.e., what your jurisdiction requires of developers regarding nutrient
management
Winter Digital Campaign Report-Out—see PowerPoint for full details
Nandrea Ward (OMS): We chose to do a Facebook and Instagram Combo that will run through 12/26/22 to 1/1/23. The
targeted audience is 18+with layered interest in sustainability and environment. So far, the numbers are doing well
with over 1,000,000,000 impressions first week and over 2,000 link clicks. More metrics will be available at the end of
the campaign.
Direct Education and Regional Creek Week Updates
Where has Taylor been, and where is she going?
Taylor has done events this quarter in Morrisville, F-V, Clayton, Chapel Hill, Benson, Roxboro, Rocky Mounty, Johnston
County, Apex, Holly Springs (200 instruction, 1616 tabling); lots of festivals this fall; Taylor shared photos; will be in
Oxford, Garner, Wake Forest, Hope Mills, Raleigh, Rolesville, Creedmoor(January-March); working to reach areas
that she hasn't been to yet.
Resource creation/updates
Taylor: Project WET River Flow game; Origami frog activity (learning about 3 native frogs &their relationship with water
quality for STEAM club); Snowy season dos & don't's carousel. The IG carousels get more engagement than FB or
other Twitter.
Maya: Remember to follow and reshare our social media posts—these are educational materials you can use and don't
have to make yourself.
To get we want higher impressions/reach/clicks organically- i.e., "free" education via these posts -we need you to
reshare our materials! You can also share CWEP social media with your PIO or others who may do social media if you
don't have time to. Taylor can always share the Canva link so you can add your local government's logo as well.
Regional Creek Week updates
Taylor: Use Creek Week 23' to share Creek Week Participation or email [e-mail] Regional event is the
GSI Oh My Scavenger Hunt. Partner Role: Plan a virtual, hybrid or in-person program or share CWEP social media. So
far these are the participating partners: Durham, Holly Springs, Leland, Morrisville, Raleigh, Spring Lake. The next
Creek Week meeting: January 13 at 10 am on Microsoft Teams.
Shared Resource folder
We understand the shared resource folder was restricting access, as was the Teams channel we started. Taylor did a
great job of trying to make Microsoft products work for us, but they really just don't as well as we'd like.
6

Consensus decision: Should we create Google Drive folder since there have been issues accessing the SharePoint
folder/Teams channel?
Beth: Has not experienced the same issues with sharing Sharepoint folders externally as in December.
In the meeting we established that Partners could access the CWEP Partner Shared Resource (SharePoint) Folder!
LINK TO BOOKMARK:
https://tjcog.sharepoint.com/:f:/g/Departments/Planning/EtL5VLU2pkxCjyhuls9c4D8BglTjXVHYsNmQ PP34vOQV
Q?e=LIFUbI
If you are reading these notes and you can't access, please let us know. We'll stick with this unless there is a need for
another solution.
Use this folder to access the following:
o Stormwater Print Materials (PDF and vector files)
o Pollutant Videos
o Restaurant Posters
o Regional Creek Week Resources
o CWEP Newsletters
o Social Media Posts
o Anything else we should add that you'd reference regularly? (MOUs)
You can also upload your own materials you'd like to share with other CWEP Partners.
Initial feedback on updated logo ideas
Beth shared 3 logos which we will iterate on. Many people like the crispness of the first, and some liked #3, but only if
water droplet was filled in. People didn't like#2 as much.
Beth: Simpler logos stand the test of time. Updated versions on next page:
CLEAN WATER CLEAN WATER
EDUCATION PARTNERSHIP EDUCATION PARTNERSHIP
The only difference between these two is emphasizing the first letter of each word to suggest our acronym
7

\ N wq T
L �'T'
a
4ui
�9oN PP
This is a modification of#3 shown at the meeting with your input taken into account
4 Mark your calendars! Meeting dates for 2023: April 11th, July 11th, October 10th
8

6
4:
CLEAN WATER
EDUCATION
PARTNERSHIP
CLEAN WATER EDUCATION PARTNERSHIP
FY23 Q4 STEERING COMMITTEE MEETING NOTES
April 11, 2023
9:30 to 11:30 am
Location: Hybrid Virtual and In-Person
Virtual option: Microsoft Teams
In-person option: TJCOG Large Conference Room, 4307 Emperor Blvd Suite 110
Attendees
Phillip Cox, Chatham County
Marie Cefalo, Town of Cary
Mya Wilson, Town of Oxford
Carmela Teichman, City of Raleigh
Laura Smith, City of Durham
Beth Davis, TJCOG
Emily Barrett, TJCOG
Zachary Pitts, Town of Holly Springs
Kimberly Pickett, Town of Benson
Heather Fisher, Town of Hillsborough
Taylor Weddington, TJCOG
Meredith Stull, Durham County
Austin Deans, Holly Springs
Ike Archer, Town of Knightdale
McKenzie Bradshaw, City of Durham
Deanna Rosario Town of Spring Lake
Sammy Bauer, Town of Chapel Hill
Joseph Collins, Town of Wendell
Jaclyn Sumner, Town of Garner
Jessica Batten, Johnston County
Tony W. Victor, Town of Morrisville
TJ Cawley, Town of Morrisville
Gabrielle Bryson, City of Rocky Mount
Tommy Jones, Nash County

Agenda items
Welcome, Introductions in Chat
Mass Media &Admin Updates
Mass media updates (Beth)
• Spring campaign updates
o One larger RFP, only got 2 quotes, had to reissue RFQs for digital display/social
media and TV advertising, then got 3 quotes (one for digital display and one for
TV marketing)
o OMS will do digital display/social media, Spectrum will do TV (broadcast and
streaming)
o We chose these because these are their wheelhouses and they have expertise in
those respective fields; OMS is female owned, and both are already familiar with
CWEP
o Let Beth know if you have gotten a CWEP ad on your device
o Campaign(s) will start in late April
o Laura Smith, City of Durham: When will the campaign start?
o Beth: It has already started and will run until June.
o Sediment videos are being professionally subtitled in Spanish (not just closed
captions)
Admin reminders (Beth)
• See attached =Y24 cost shares
o These invoices will go out in late summer
o Let us know if you have questions; the cost is based per capita
Membership update (Beth)
• Almost certain new member: Beaufort County plans to join in January 2024 per Tar-
Pamlico Nutrient Strategy requirements. This will bring an additional $3,287 annually,
half of that in 2023.
o Possible new members:
■ Craven County is including CWEP membership in their budget, also due
to the Tar-Pam nutrient strategy. We will see whether they join this year,
but that would add $3,763 annually.
■ Both Craven and Beaufort Counties were referred to us by Trish
D'Arconte who is leading the nutrient strategy updates. Our reputation
precedes us! Go CWEP!
■ Wake County staff from SWCD and Cooperative Extension reached out
to us to learn more about joining CWEP. We met with them and Wake
County Watershed Protection staff. They will get back to us.
5-year plan review (Beth)
• 5 year review plan document
• Recommendation: Continue Spanish language access and optimize mass media for
social media engagement
• Think about possible themes for next year
Budget overview and recommendations for next year (Emily)
• Budget ,xcel sheet
o Every year when we add more members, we can add more to the budget
o This year is conservatively low
o AmeriCorps member adds high value for facetime with communities, mileage traveled
does add up

o Wake County wants to participate, we will see how that goes.
o Marie Cefalo, Town of Cary: What has the fund balance been used for in the past?
o Emily: Maya had wanted to use it to beef up mass media campaigns. We should use the
remaining balance where we want to add value.
o Carmela Teichman, City of Raleigh: I believe we used it for Spanish translations.
o Marie Cefalo, Town of Cary: That [Spanish translations] needs to be part of the budget.
o Jaclyn Sumner, Town of Garner: We had a very large balance because there were
several years that CWEP did not do much activity or spend funds.
o Carmela Teichman, City of Raleigh: Money was used for printing new brochures and
Spanish brochures, updating original brochures.
o Emily: TJCOG is having a name change and there is a lot of demand for high quality
hybrid meeting experiences, no charge for members so, TJCOG line item may go down
in future years, dues are higher now because of these renovations.
o Beth: Numbers for OMS and Spectrum are a little different on the excel sheet but they
still equal to $80,000.
Direct Education Updates & Next Steps
• Where has Taylor been, and where is she going?
• Last quarter we visited:
• Oxford- Richard Thorton Library STEAM Club
• Garner- Groundhog Day
• Wake Forest- Envision Academy
• Tarboro- Edgecombe County Memorial Library
• Raleigh- The Homeschool Experience
• Goldsboro/Wayne County- YMCA SACC Program
• Rolesville- Main Street Park
• Creedmoor- South Granville High
• Nashville- Eggciting Saturday
• Fayetteville- Green Schools/Earth Day Event
• This quarter we have plans to visit:
• Kinston Neuseway Nature Park
• Hillsborough Earth Evening
• Benson Library Visit
• Siler City Spring Chicken Festival
• Clayton Square to Square Fest
• If you have not had a Direct Ed. visit yet, you can contact me at
[e-mail]
• 2023 Regional Creek Week Recap
• Overall, great Creek Week and social media engagement
• Share Creek Week Participation here or email [e-mail].
• Creek Week Debrief Meeting will be held Wednesday April 19' at
10:00am via Teams.
• New resources
o Septic flyer
• This was created for another TJCOG project, but we thought it
might be useful for you all as well since leaking septic systems
can be a source of pollution
• Let us know if any of the points on the flyer need to be modified
• Marie Cefalo, Town of Cary: Take out the Do's and don'ts in front
of words.

• Sammy Bauer, Town of Chapel Hill: We have a need for septic
systems AND helping property owners understand their
maintenance responsibility for private sewer laterals. Sewage
spills have overtopped sediment for top pollutants in Chapel Hill
(based on our IDDE investigations).
• TJ Cawley, Town of Morrisville: I need a token code to open the
septic flyer link? Can you please email it to the group?
10 Minute Break
Vote on FY24 Pollutant Theme
• The top 3 from the survey were vehicle maintenance, general stormwater, or sediment
again (read definitions below if asked). Note any of these could target homeowners,
businesses, or both.
Votes for Top 3:
• Vehicle Maintenance (oil, car washing, etc.) 10 votes
• General Stormwater (broad catch-all -would let us use any number of the videos
we've created) 4 votes
• Sediment (again, to include videos subtitled in FY23 and with added Spanish
voiceover in FY23) 3 votes
• Sammy Bauer, Town of Chapel Hill: Not sure how folks feel about this as part of
vehicle maintenance, but we could use some regional help with connecting with gas
station chains to make sure they have spill kits (most around here don't).
• Beth: Vehicle maintenance has multiple angles and audiences.
• Marie Cefalo, Town of Cary: Can we plan the pollutant theme three years ahead?
• Laura Smith, City of Durham: I second that.
• Phillip Cox, Chatham County: Can we have a list of topics to look over to decide
for next meeting, send out what had been done in the past and future ideas.
• Emily: Vehicle maintenance includes car washing.
• Vehicle maintenance will be pollutant theme for 2024 then we will look to add
themes for 2025-2026
• Other options:
• Private sanitary sewer overflows
• Temperature
• Stream protection, floodplain development
• Litter (note: This was pollutant theme in 2019)
• Fertilizers (note: Yard waste was pollutant theme in 2021)
• Pet waste (note: Pet waste was pollutant theme in 2019)

Discuss New Logo Options
Option 1 Option 2 Option 3
A
CLLAN WARD
F•ICA110M
NUF M+•
A
O W I P
• Beth: These designs stay with new TJCOG brand colors, goal is to keep logo
simple
• Marie Cefalo, Town of Cary: Say why they like the logo you choose.
• Phillip Cox, Chatham County: I like option 3 because of the colors and legibility.
• Carmela Teichman, City of Raleigh: I also like 3.
• Marie Cefalo, Town of Cary: I also like option 3.
• Deanna Rosario Town of Spring Lake: I like option three because of the green, it
adds a bit of contrast and is eye catching.
• Tony Victor, Town of Morrisville: Option 1 seems clean and simple, and I think it
would keep the focus on the material.
• TJ Cawley, Town of Morrisville: I like one because it is simple. three having a
green leaf is a mixed message to me. I agree the CWEP in one is too small a print.
• Gabrielle Bryson, City of Rocky Mount: I believe the intent is for the entire shape
of 3 to look like a rain drop, with the leaf added as a source of dynamic contrast.
Option 3 as is would be my preference.
• Marie Cefalo, Town of Cary: Will be a conflict with having same colors as
TJCOG?
• Beth: No, we see having the same colors as a positive trait for cohesion.
• Beth: Option 3 was decided to be the best option.
• Tell us if you have an absolute NO to any options.
Review Action Items, Next Steps
• Meeting dates for the rest of 2023
• Next meeting: July 11th via Teams from 9:30am to 11:30 am
• Optional informal discussion time among CWEP Partners if interest
• Let us know if you want to change the Hybrid options for meetings.
• Sammy Bauer, Town of Chapel Hill: Does anyone have ad material that is
digestible stuff for yard trimmings, multiple key concepts about yard nutrients

and waterways? We are going to distribute through the News and Observer
and digital ads towards Gardner types and landscapers, and print ad, we
need something pretty.
• Marie Cefalo, Town of Cary: We should have a booth at Green and Grow
• Emily: Signage is key for landscapers because of high turnover, tiny garden
fencing around an area may also help prevent mowing over pollinator plants.
• Phillip Cox, Chatham County: Green and Grow Conference is January 15-
19th
• Laura Smith, City of Durham: Shared ad material that helped Sammy.
• Emily: Should we put on our list to put outreach on landscape companies and
HOA's?
• Marie Cefalo, Town of Cary: Yes, we should increase that outreach this group
as well as our partnerships.
• Sammy Bauer, Town of Chapel Hill: This is a good topic for a regional
approach.
• Emily: Regional thinking helps people flex creative muscles they would not
have ability to on their own.
• Phillip Cox, Chatham County: HOA's might be a good idea to target as well.
NextDoor is an option to get the message out.
• Emily: Nextdoor can be positive and negative.
• Beth: Fast and furious theme for vehicle pollution campaign
• TJ Cawley, Town of Morrisville: The Environmental and the Economical
• Marie Cefalo, Town of Cary: This is my last meeting with CWEP, I am retiring.
• Lots of congratulations to Marie!
Action Items for partners:
• Let Beth know if you have gotten an ad from CWEP on your device.
• Think about how use the remaining CWEP balance and where we want to add value in
CWEP.
• Review and leave feedback if needed on the Septic flyer resource.
Action items for CWEP Team:
• Edit Septic Flyer based on Feedback.
• Send list of pollutant themes for partners to look over for next meeting.
• Link for new logos it was decided that number 3 was the best option.
• Check out having a booth at Green and Grow.
• Look into outreach for landscape companies and HOA's.

Central Pines Regional Council (formerly Triangle J Council of Governments)
helped Local Government Partners establish the CWEP program in 2001. Since
then, CPRC has provided management and technical support for CWEP.
Contact: Learn More and Connect With Us:
[phone] https://nc-cleanwater.com/
[e-mail] https://www.facebook.com/NCcleanwater/
https://instagram.com/CWEP NC
https://twitter.com/CWEP NC/
Learn More and Connect With Us:
https://nc-cleanwater.com/
https://www.facebook.com/NCcleanwater/
https://instagram.com/CWEP NC
https://twitter.com/CWEP_NC/
CENTRAL I PINES
REGIONAL COUNCIL
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