18_Preview of MOU Direct Ed and Mass Media 10.16.20

Memorandum of Understanding for
Stormwater SMART Direct Education Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council (PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
WITNESSETH:
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in direct education to member communities large and
small in multiple watersheds;
NOW, THEREFORE, the following direct education services will be provided.
1. SMART will assist the Local Government with the following tasks during the service term
related to public outreach and educational programming. For those communities who
comply with regulatory requirements under the NPDES MS4 stormwater permits, the
correlating Minimum Control Measures (MCMs) follow the objective or strategy in
parentheses.
a. Provide outreach materials for target audiences that describe target pollutants
and their likely sources and impacts on water quality (MCMs 3.2.1 and 3.2.2)
b. Publish an annual newsletter for target audiences promoting environmental
literacy and stewardship (MCMs 3.2.1, 3.2.2, 3.2.4)
c. Maintain an internet web site conveying the program's message (MCMs 3.2.3
and 3.3.1)
d. Distribute outreach materials to target audiences via direct mail, email, newsletter
inserts, and community events such as fairs and/or festivals (MCMs 3.2.1, 3.2.2,
3.2.4)
e. Post weekly on social media channels to promote the program's message
(MCMs 3.2.2 and 3.2.4)
f. Contact K-12 educators at least twice a year offering educational programs to
schools, summer camps, community centers, and libraries in order to engage
school -aged children in interactive stormwater activities that correlate with NC
Essential Science Standards (MCMs 3.2.2 and 3.2.4)
g. Contact community groups at least twice a year about implementing projects that
improve water quality and promote citizen science efforts, and offer opportunities
for public involvement and participation such as public meetings, cleanups, NC
Stream Watch activities (MCMs 3.3.1 and 3.3.2)
h. Provide a stormwater hotline/helpline for the public to report stormwater issues
and concerns (MCM 3.2.5)
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i. Provide mechanisms — including a web form and public information sessions —
for public input on stormwater issues & program (MCM 3.3.1)
j. Coordinate and market volunteer opportunities for ongoing citizen participation
(MCM 3.3.2)
2. The Local Government's signature on this MOU signifies an understanding that any one
of the service assignments listed above may only partially fulfill its related Minimum
Control Measure (MCM) during an audit from NC DEQ. The Local Government
permittee and Stormwater SMART share responsibility in determining how specific
service objectives can be cooperatively achieved to meet MCMs, with the understanding
that SMART supplements local efforts to comply with regulatory requirements. The local
government is highly encouraged to send one or more representatives to SMART's
quarterly steering committee meetings to collaborate on strategies that will help the local
government MS4 permittee to meet the MCMs for Public Outreach and Education, for
Public Involvement and Participation, or for any other MCM, such as IDDE and Good
Housekeeping training for municipal employees. SMART will make every reasonable
attempt, as permitted by available staffing and supplies, to independently and
proactively address the objectives in the Local Government's community, and will
provide updates each quarter (through quarterly meetings and minutes) to offer
opportunities for discussion and collaboration.
3. The period of performance under, and the term of, this Agreement will begin upon date
of signature, as long as the Local Government remains in good financial standing with
PTRC and SMART membership dues, and terminate at the end of the same fiscal year.
4. SMART will send estimated dues in February of each year based on the most recent
population estimate from the NC Office of State Budget and Management, followed by
an invoice will provide a draft of the program's annual report by August 31 after fiscal
year end, with local and regional outreach and education numbers for both mass media
and direct education, and interim metrics provided in quarterly meetings.
IN WITNESS THEREOF, both the Local Government and PTRC have caused this
Agreement to be executed by their designated officers.
[Local Government Representative Name MS4 Permit No.
la
PIEDMONT TRIAD REGIONAL COUNCIL
la
Matthew Dolge, Executive Director, PTRC
Date:
Date:
PKI

Memorandum of Understanding for
Stormwater SMART Mass Media Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
WITNESSETH:
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in mass media services to member communities large
and small in multiple watersheds;
NOW, THEREFORE, the following mass media services will be provided:
1. SMART will assist the Local Government with the following tasks related to mass media
marketing and outreach. For those communities who comply with regulatory
requirements under the NPDES MS4 stormwater permits, the correlating Minimum
Control Measures (MCMs) follow the objective or strategy in parentheses.
1) Coordinate an annual outreach campaign in the form of Public Service
Announcements (PSAs) administered by mps/Spider Digital or another local
provider, which includes the following: (MCMs 3.2.1, 3.2.2, 3.2.4)
a. Six animated videos about target pollutants, their likely sources, their
negative impact on water quality, and best practices for target audiences
likely to have significant stormwater impacts
b. Static and animated banner ads stating the program's message of "Clean
Water Begins with You and Me" with a link to the program website
c. Approximately 9 weeks (as market costs allow) of digital pre -roll videos and
Google/Spider display in -banner advertising
d. Approximately 6 weeks (as market costs allow) of television, cable, and radio
PSAs utilizing a variety of stations including network news and local Spanish -
language radio stations. Additional stations and programs will be proposed by
the local media placement company and approved collectively by members.
2) Provide outreach materials for target audiences that describe target pollutants and
their likely sources and impacts on water quality (MCMs 3.2.1, 3.2.2, 3.2.4)
3) Maintain an internet website promoting the program's message (MCM 3.2.3)
4) Post weekly on social media channel(s) to promote the program's message (MCMs
3.2.2 and 3.2.4)
The Local Government's signature on this MOU signifies an understanding that any one of
the service assignments listed above may only partially fulfill its related Minimum Control
Measure (MCM) during an audit from NC DEQ. The Local Government permittee and SMART
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share responsibility in determining how specific service objectives can be cooperatively
achieved to meet MCMs, with the understanding that SMART supplements local efforts to
comply with regulatory requirements. The Local Government is highly encouraged to send
one or more representatives to SMART's quarterly steering committee meetings to
collaborate on strategies that will help the Local Government MS4 permittee to meet the
MCMs for Public Outreach and Education.
Insurance. SMART AND PTRC will provide and maintain, at their own expense, during the
term of this Agreement, the following policy of insurance: Advertising Agency Liability
Insurance and/or Media Liability Insurance. Such policy of insurance includes coverage for
claims of libel, slander, defamation, infringement of copyright and trademark, invasion of
privacy, misappropriation of likeness, etc., arising out of SMART's and PTRC's advertising
program. Coverage must also be provided forerrors and omissions in the content of material
produced for publication and/or broadcast. Such coverage may not exclude punitive
damages, nor claims arising out of the unauthorized use of material, as most actions for
infringement or misappropriation include allegations of unauthorized use of material.
Coverage will be provided per occurrence, which must include the creation of content,
distribution, and advertising.
The period of performance under, and the term of, this Agreement will begin upon date of
signature, as long as the Local Government remains in good financial standing with PTRC
and SMART membership dues, and terminate at the end of the same fiscal year (June 30).
The Local Government reserves the unilateral right to terminate this Agreement for cause or
convenience (in the case of cause, immediately, and in the case of convenience, upon three
(3) calendar days' written notice), whereupon SMART and PTRC will only be entitled to
compensation for services properly rendered up to the date of termination. SMART will send
estimated dues in February of each year based on the most recent population estimate from
the NC Office of State Budget and Management, followed by an invoice will provide a draft
of the program's annual report by August 31 after fiscal year end, with local and regional
outreach and education numbers for both mass media and direct education, and interim
metrics provided in quarterly meetings.
IN WITNESS THEREOF, both the Local Government and PTRC have caused this
Agreement to be executed by their designated officers.
[Local Government Representative Name] MS4 Permit No.
IS
PIEDMONT TRIAD REGIONAL COUNCIL
D ate:
D ate:
Matthew Dolge, Executive Director, PTRC
4