Item #8 - Stormwater Smart FY 2020-2021 Summary Report

AftpSTORMWATER SMART
Ill EDMONT TRIAL? REGIONAL COUNCIL
FY21 SUMMARY OF ACTIVITIES
REPORTING PERIOD
J U LY 1, 2020 - J U N E 30, 2021
PREPARED ON AUGUST 9, 2021 BY:
DANICA HEFLIN - [e-mail] • [phone]
OVERVIEW
o List of FY21 Members and Dues
MASS MEDIA ACTIVITIES
o Overview of FY21 Media Outreach Totals
o Activity by Member Community
■ Television Advertising
■ Radio Advertising
■ Online Advertising: Google & Twitter Networks
SOCIAL MEDIA ACTIVITIES (ALL MEMBERS).
o In -House Facebook & Instagram Reach, Posts, & Engagement
o Website Activity (www.stormwatersmart.org)
DESCRIPTION OF DIRECT EDUCATION ACTIVITIES
o Materials Distribution: Nature Notebooks, Native Wildflower
Seed Packets & Buffer Information
o Online Classes in Creek Habitats
o Creek Week Activity
o Capacity Building: Buffer Basics Library
o Web Forms Submitted
The full, illustrated FY21 Annual Report will provide Direct Education statistics by
member and additional information on expenditures and programming. The activity
numbers in this summary are final and may be used for early reporting purposes for all
members.

til
Alamance County*
City of Archdale
NCS000434
City of Asheboro
City of Burlington
NCS00048
Yes
Village of Clemmons
NCS000410
Davidson County'
Town of Elan
NCS000403
Yes
Forsyth County`
Town of Oibsonville
NCS000405
Yes
City of Graham/
NCS000408
Yes
Town of Green Level/
Yes
City of Greensboro/
NCS00048
Guilford County'/
Town of Haw River
NCS000404
Yes
Town of Jamestown
I
NCS000400
Town of Kernersville/
NCS00048
Town of Lewisville
/
NCS000494
City of Lexington/
NCS000584
City of Mebane
/
NCS000402
Yes
Town of Oak Ridge
Yes
City of Randleman
III
Randolph County*
City of Reidsville
Yes
Rockingham County*
Yes
Town of Summerfield/
Yes
City of Thomasville/
NCS000436
City of Trinity
I,I
NCS000502
City of Winston-Salem
/
NCS000 47
*Unincorporated Areas

c3
FY21 MASS MEDIA OUTCOMES
FALL 2020
SPRING 2021
TOTAL FY21
Vendor: Media Placement Services (mps/Spider Digital)
J111
Pet Wasi,
Television/Cable Impressions ..........................................
1,363,000
1,580,000
2,943,000
Radio Impressions..................................................................
1,258,000
450,000
1,708,000
Online Display Impressions ...............................................
2,205,463
3,378,921
5,584,384
Paid Twitter Impressions.....................................................
146,a78
158,637
305,015
MASS MEDIA TOTALS:
4,826,463
5,408,911
10,135,3H
FY21 SOCIAL MEDIA OUTCOMES
racebook, Instagram, Website (WWW.stUl illWdLersmart.oig TOTAL FY21
Facebook Activity (Impressions + Comments + Shares + Likes) ..................... 29,739
Instagram Activity (Comments + Shares)................................................................... 20,666
website Activity Impressions................................................................................................ 45,132
SOCIAL MEDIA TOTAL: 95,537
FY21 DIRECT EDUCATION OUTCOMES
Outreach & Education; Participation & Involvement
The full, illustrated FY21 Annual Report will provide Direct Education statistics by
member and additional information on expenditures and programming. The activity
numbers for both Mass Media and Social Media in this summary are final and may
be used for early reporting purposes for those submitting information to NCDEQ
prior to August 31, 2021.
w. stormwaterslmart .

FORSYTH*
232826.00
135123.00
573795
31340
GUILFORD*
284774.00
165271.00
512367
27985
RANDOLPH*
276116.00
160247.00
495893
27085
* Media totals are based
on unincorporated
areas using 2018 population estimates.
ARCH DALE
86301.00
50085.00
163902
8952
BURLINGTON
219332.00
127292.00
388115
21199
CLEMMONS
82156.00
47680.00
155804
8510
GREENSBORO
733913.00
425934.00
1314285
71785
JAMESTOWN
KERNERSVILLE
MEBANE
RANDLEMAN
TRINITY
WINSTON-SALEM
73932.00
108824.00
88985.00
73525.00
60694.00
621622.00
42907.00
63157.00
51643.00
42671.00
35224.00
360766.00
140447
206622
168928
251297
115318
1097611
stormwawomarl.Q
7671
11286
9227
13726
6299
59951

❑ay part Daypart STN
Line No Program Code G ross Wks
Du r 11130 12fT
N1F PAY -TV
18
1M1TuWThF 7.00p- 8:00p
RT $245.00
JEOPRRDYfW HEEL
NW2019LP (pav)
19
MTuWThF 7.00p- 8:00p
RT $375.00
JEOPARDYWHEEL
Novi2019LP (pav)
20
10TuWThFSaSu 11:00p
RT $195.00
11:35p
LATE NEWS M-SU
NW2019LP (pav)
21
MTuWThFSaSu 11:00p-
RT $300.00
11:35p
LATE NEWS M-SU
NW2019LP (pav)
22
Su 8:00a- 9:00a
RT $105.00
GOOD MORNING WKND SUN 8-9A
NW2019LP (pav)
23
Su 8:00a- 9:00a
RT $165.00
GOOD M ❑ RNI NG W KND SUN 8-9A
NW2019LP (pav)
241
Su 8:00a- 9:00a
RT $180.00
25
Su 9:00a-10:30a
RT $275.00
CBS SUN DAY MORNING
NW2019LP (pav)
FOX Fall 2020
_ $875/5 spots
194,000 Impressions
FOX Spring 2021
_ $1,080/6 spots
197,000 Impressions
15 0 1
30 0 1
15 0 1
Animated Videos about litter
and pet waste showed in 15-
second and 30-second spots,
reaching approx. 21.5% of
coverage area. The average
viewer likely saw 3.7 Stormwater
SMART ads on CBS in FY21.
= PICK UP-M
LITTER!
30 1 0 CBS Fall 2020
_ $1,840/8 spots
302,000 Impressions
15 0 1
30 0 1
15 0 1
CBS Spring 2021
30 0 1 = $2,495/15 spots
643,000 Impressions
WG H P-TV
15 MTuWThF 5.00p- 7.00p RT $120.00 15 1 U
FOX8 NWS-5-7P
Nov _❑ ec 2019 A c
16 MTuWThF 5.00p- 7.00p RT $185.00 30 0 1
FUx8 NWS-5-7P
Nov_❑ ec 2019 A c
17 1V1TuWThFSaSu 10:Odp RT $190.00 15 2 1
11:00p
FUx810.DO NW
N ov_❑ ec 2019 A c
Animated Videos about litter and pet waste showed in 15-
second and 30-second spots, reaching approx. 11.5% of
coverage area; of those 11.5%, the average viewer saw 3.0
Stormwater SMART ads on TV in FY21.
www.stormwatersmart o

NBC Fall 2020
_ $5,850/14 spots
725,000 Impressions
NBC Spring 2021
_ $3,010/11 spots
548,000 Impressions
Animated Videos about litter and
pet waste showed in 15-second and
30-second spots, reaching approx.
27.7% of coverage area. The average
viewer likely saw 3.8 Stormwater
SMART ads on NBC in FY21.
=11-TV
1 MTuWThF 7:00a-9:00a RT $130.00 15 0 1
TODAY SHOW
4TH fl 20 (sell)- ESTIMATE IS EASE❑ ON THE ACTUAL PERFORMANCE OF TODAY SHW Mo-Fr7.00a-9:00a IN NW2019LP ON VVXII.
2 MTuWThF 7.00a-9:O0a RT $200.00 30 1 0
TODAY SHOW
4TH ❑ 20 (sell)- ESTIMATE IS EASED ON THE ACTUAL PERFORMANCE OF TODAY SHW Mo-Fr7.00a-9:00a IN NW2019LP ON WXII.
3 MTuWThF 6:30p-7:OOp RT $290.00 15 0 1
NBC NIGHTLY NEWS
4TH ❑ 20 (sell)- ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NBC NITELY NWS Mo-FF 6:30p-7:O0p IN NoW2019LP ON WXII.
4-1 F 7:O0p- 8:DOp RT $450.00 30 1 0
5 MTuWThF 7.00p-7.30p RT $225.00 15 0 1
INSIDEEDITION
4TH ❑ 20 (sell)- ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF INSIDE EDITION Mo-Fr7:00p-7:30p IN NoW2019LP ON WXII.
6 MTuWThF 7:OOp-7:30p RT $350.00 30 1 0
INSIDEEDITION
4TH ❑ 20 (sell) - ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF INSIDE EDITION Mo-Fr7:00p-7:30p IN Nw12019LP ON'NXII.
7-1 Tu 11:00p-12:O0a RT $195.00 15 0 1
8-1 M 11:00p-12 00a RT $300.00 30 1 0
9 Su 8:00a- 9:OOa RT $145.00 15 1 0
SUNDAY TODAY
4T H Q 20 (s ell) - ESTIMATE I S BA SE❑ ON THE ACTUAL PERFORMANCE OF SUN T O DAY -NBC Sun 8:00 a-9• DO a I N N ov12019 LP O N W XI I.
10 Su 8:00a- 9 DOa RT $225.00 30 0 1
SUN❑AY TODAY
4T H Q 20 (s ell) - ESTIMATE I S BA SE❑ ON THE ACTUAL PERFORMANCE OF SUN T O DAY -NBC Sun 8:00 a-9: D0 a I N N ov12019 LP O N W XI I.
11 Su 8:00a- 9:90a RT $145.00 15 1 0
SUN❑AY TO❑AY
4TH C120 (sell)- ESTIMATE ISBASED ON THE ACTUAL PERFORMANCE OF SUN TODAY -NBC Sun 8:00a-SDOalN Nov12019LP ON WXII.
12-1 Su 7:00a- 8:00a RT $225.00 30 0 1
13 Su 8:15p-11:30p RT $1,170.00 15 1 0
NFL SNF (FULL ROTATION)
4TH Q 20 (sell)- ESTIMATE BASED ON THE2019 NFL SEASON AVERAGE.
14-1 Su 8:O0p- 9:O0p RT $1,8D0.00 30 0 1
w W W. star rm w0 tersm a rt . o

'l:
Day part
Daypart
5TN
Line No Program
Code
Gross
Wks
Dpr
11/16 11123
11M
1217 12114
WSM W-F M
7
MTuWThF 10:OOa-7.00p
RT
$75.00
30
2
0
2
2
2
98.7 Fall 2020
0
Sa 9002-6:OOp
W K
$20.00
30
3
0
3
3
3
$3,880/100 spots
9
MTuWThF 10:OOa-7:OOp
RT
$60.00
30
0
0
3
3
3
259,000
9-1
M 11:00a-12:00p
RT
S60.00
15
1
0
0
0
0
Impressions
9-2
Tu 1:OOp- 200p
RT
$60.00
15
1
0
0
0
0
9-3
Tu 6:00p- 7.00p
RT
$60.00
15
1
0
0
0
0
98.7 Spring 2021
15
Tu,Th,Sa 5.00a-5:00a
BON
$0.00
30
2
1
0
0
0
$1,250/27
us
spots
Rl1n1Not Purchased Buy -in
Bonus- 1211120
229,000
Impressions
97.1
•
WQMG-FM..
Old
School
.
97,.lomG.
Tyw lsf-+ Rj is 4PPW Lwd .i�rh—w
Daypart
Daypart
5TN
Line
No Program
Code
Grass
Wks
Our
11116 112311M
12712/14
4 MMuWThF 6:00a-7:00p
RT
$70.00
30
1
0
2
2
2
97.1 Fall 2020
4-1
M 6:00p-7:OOp
Tr
$70.00
34
0
1
0
0
0
$1,600/35 spots
253,000
5
SaSu 9 0Oa- 5 OOp
W K
$24 00
30
2
O
2
1
2
Impressions
5-1
Sa S ODp- 6:OOp
W K
524.40
34
0
4
0
1
0
6
MTuWThF 6.00a-7.00p
RT
555.40
15
4
4
4
4
4
11
Tu,Th,Sa 5-00a-6:00a
BON
5G00
30
2
1
0
0
0
Spring 97.1 S 2021
P 9
US
RinMot Purchased evy{,13onus. 1211I20
$1,250/27 spots
209,000
Impressions
w w w. stor rm wo tersm a rt • C)

f1a �woiF
6aypart
Daypart
STH
Line No Program
Code
G ross
Wks
D"r
11116 11M
1180
1217 12114
93.1 Fall2020
VVPAW-FM
1 Sa 10:DOa- 300p
WK
$15.00
30
2
0
2
2
2
$720/30 Spots
2 Sa 300p-7:OOp
VVK
$15.00
30
2
0
2
2
2
114,000
Impressions
3 MTu fi:00a-T00p
RT
W.O0
15
3
0
3
3
3
16 Tu.Sa 5:00a-6.00a
BON
50.00
30
1
1
0
0
0
us
RLWNI PLfLhased Buy
-in Bonus.
1211M
olOA -1FM
Day part Day part STN
Line No Program Code Gross STN Net
❑ur 4f
WPMY-FM
25 MTuWThF 7:00p-1200a EV $45.00 $33.25 30 4
25 MTuWThF 6:00a-7:00p RT $110.00 $93.50 30 3 97.1 Spring 2021
27 MTuWThF 6:OOa-7:00p RT $90.00 $76.50 15 5 $740/10 spots
28 SaSu 6:00a-7:00p WK $45.00 $38.25 30 3 12,000 Impressions
29 MTu 7:00p-12:00a BON $0.00 $0.00 30 0
us
RunMot Purchased Buy -in Bonus. V2Y20
30 MTuWThFsa 6:00a-1200a BON $0.00 $0.00 30 10
us
RunlNot Purchased Buy -in Bonus. 421120
Ap
wx
ef

MEMBER
COMMUNITY
ALAMANCE
DAVIDSON
FORSYTH
IN - HOUSE
FACEBOACTIIVITAGR
Y
1,430
2,445
1,416
IN - HOUSE
IN ACTIVITY
994
1,699
984
IN - HOUSE
ACTIVITY
2,170
3,710
2,149
GUILFORD
RANDOLPH
ROCKINGHAM
2,158
2,035
1,233
1,500
1,414
856
3,276
3,088
1,870
Archdale
278
193
421
Asheboro
590
410
895
Buriinglhon
1,223
850
1,856
Glemmons
457
318
694
Elan
290
201
439
Gibsonville
166
115
252
Graham
345
240
524
Green Level
50
35
76
Greensboro
Haw River
Jamestown
Kemersville
6,666
56
101
586
4,633
39
70
407
10,117
85
153
890
Lewisville
305
212
462
Lexington
414
288
628
Mebane
316
220
479
Oak Ridge
172
119
261
Randleman
Reidsville
Summerfield
95
323
269
66
225
187
144
491
409
Thomasville
618
429
938
Trinity
151
105
228
Winston-Salem
5,552
3,858
8,426

59
pasts
1.9K
Post clicks
368
fans
Jul 01, 2020 - Jun 30, 2021
3. 7 K () Page engagement
Page content Reactions®
clicks Shares m
Comments m
0 Posts
Ju
3
2
A
0
Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Oec'20
41
posts
345
engagements
528
followers
■
+ 75,968
Boosted posts reached an
additional 75,968 Facebook &
Instagram profiles throughout
the region in FY21.
2021 Feb'21 Mar'21 Apr'21 May'21 Jun'21
Jul 01, 2020 - Jun 30, 2021
Pasts
Ju' __ .. .. .. .._ _ ..
1
0.8
o.s
0.4
0.2
0
Jul'20 Aug'20 Sep'20 Oil '20 1hv 2,. Do_'--- -_6 2_ I-1�1'1= Apr'21 Jun'21
`+ Hootsu i ter-

oilGoogle
Analytics
Page path level 3
1 • ® /stormwater-s mart
2• C3 /stormwater-smart/
PIEDMAA[ 14T TRIAD
4EOiOHCOUMCiL
Pageviews
How You Can Help
xcgntomoon
45,132
% of Total:
14.78%
(305,453)
30,954
(68.59°%)
Z653
(5.88°%)
Unique Pageviews
.A O M
Pe e�Oa+[e �x
Juurrosup -
Connect with Your
Local Government
Select your municipolityto
get in touch with your
nearest stormwoter
departmant.I} you live in an
unincorporated community,
SOIeOtyvur county.
■
36,038
% of Total:
14.63°%
(246,373)
24,213
(67.19 w,
WWW.stormWat�xsnnari.Org
2, 220
(6.16 o.)

i
I
f
The full, illustrated FY21 Annual Report will provide Direct
Education statistics by member and additional information on
expenditures and programming. The activity numbers for both
Mass Media and Social Media in this summary are final and may
be used for early reporting purposes for those submitting
information to NCDEQ prior to August 31, 2021.
E
FY21 DIRECT EDUCATION ACTIVITIES
o Materials Distribution: Nature Notebooks, Native Wildflower
Seed Packets & Buffer Information
o Online Classes in Creek Habitats with Stormwater Gardening
Packets
o Creek Week Activity
o Capacity Building: Buffer Basics Library
o Web Forms Submitted
LIBRARY PROGRAMMING
Rainscaping Guides
(Virtual + Grab & Go)
rPFLOWFFPS
PRFF Mo PAC KFTSspq M- A-W5•NO-CHp s
BLACK-EYM SUSAN. PURPLE MfLOWER,
COSMOS. C.BRMS, BABPS WA7K
SCARLET FLAX, LA E. NUN SLAWLT,
TREE #!ALLOW. SCARLET SAGE
I
wWw.st�mwnrsrSmc�r� �nj
stormwater gardening
simple . valuable . artistic
expressive . beneficial . easy
U`-
o GedAAui sW rxr to s v
Lrrf] �
Li
2
a
know your MYsGdpYFp
V
y tM w.dpd Aw[�nw Mwe
IY tlNYeY�hNMirnl%K�n e,. ..
C
{—T
N
0`
5.3
will
5.i
wrn
5.2Will

FY21 DIRECT EDUCATION PREVIEW
FULL REPORT AVAILABLE AUG 169 2021
BROCHURES
GEOCACHE
SOCIAL MEDIA
Buffer
STORMWATER SMART I May 11, 2021
qw f.

FY21 DIRECT EDUCATION PREVIEW ,
FULL REPORT AVAILABLE AUG 169 2021
f�-
►-
174
AIR
,.
4/17/21
Ridwrdson Lake
HosW tS Creek
Wak*,Axd
Ca
y
NC Stream Watch
77*,
r
t.