05_NCS000559_CEWP Agreement_20220512

DocuSign Envelope ID: 7FFBB742-59EF-46E5-9906-F47189377156
Membership Agreement for
Clean Water Education Partnership (CWEP) Services
Provided by the Triangle J Council of Governments
This Memorandum of Understanding by and between the undersigned local government (Local
Government) and the Triangle J Council of Governments (TJCOG) pertains to the services
provided by TJCOG under the Clean Water Education Partnership (CWEP) program.
WITNESSETH:
WHEREAS, CWEP and local government stormwater programs have the same basic mission of
providing stormwater outreach and education; and
WHEREAS, CWEP is a program administered by TJCOG that has excelled in providing direct
education and mass media to its wide variety of partner communities;
NOW, THEREFORE, TJCOG, via CWEP, will prepare and make available to the Local
Government the following direct education and mass media items:
1. CWEP will assist the Local Government with the following education/outreach tasks during
the term of this MOU related to direct educational programming:
a. Provide physical and digital outreach materials for local governments and target
audiences that describe target pollutants and their likely sources and impacts on
water quality
b. Maintain an internet website conveying the CWEP program's messages about
stormwater pollution
c. Make available for download via website outreach materials for target audiences,
and distribute materials at in -person or digital community events
d. Post on social media channels to promote CWEP's key messages
e. Provide unlimited local use and access to original and compiled educational
materials on CWEP program website, to include educational videos, printable and
digital lessons, lesson plans, and other resources useful for educating a variety of
ages and audiences in various settings
f. Coordinate annually with stormwater staff and/or relevant educational contacts (as
requested by the Local Government) to schedule and conduct stormwater education
activities that correlate with NC Essential Science Standards or provide opportunities
for citizen participation which may include stream cleanups, citizen science activities,
or similar efforts. CWEP will coordinate with the CWEP local government
representative prior to contacting any formal educators in the member jurisdiction.
g. Provide mechanisms on CWEP program website for public input on
stormwater issues

DocuSign Envelope ID: 7FFBB742-59EF-46E5-9906-F47189377156
2. CWEP will assist the Local Government with the following mass media programming:
1) Coordinate an annual outreach campaign in the form of Public Service Announcements
(PSAs) administered by local service providers, which includes the following:
a. Six animated videos about common target pollutants, their likely sources, their
negative impact on water quality, and best practices for target audiences likely to
have significant stormwater impacts
b. Static and animated banner ads stating the program's message of "Clean Water
Begins with You and Me" with a link to the program website
c. Approximately 12 weeks (as market costs allow) of digital pre -roll videos and
display in -banner advertising
d. Approximately 12 weeks (as market costs allow) of television, cable, and radio
PSAs, spread across popular stations with the aim of reaching a variety of target
audiences, including Spanish -language listeners, network news, and cable
entertainment. CWEP will make an effort to ensure that media reach adequately
covers member's jurisdictions. Additional stations and programs may be
proposed by local media placement companies and approved collectively by
members.
e. Print and digital advertising in Spanish -language newspaper
2) Provide outreach materials for target audiences that describe target pollutants and their
likely sources and impacts on water quality
3) Provide unlimited local use and access of digital media materials for Partner
jurisdictions' use in public buildings, parks, DMV locations, outdoor movies, etc.
4) Promote regional outreach and education events (such as Creek Week) through CWEP
website and social media platforms
Local Governments may use the tasks above to help comply with NPDES MS4 stormwater
education requirements, Jordan Lake Rules and/or Neuse and Tar -Pamlico nutrient strategy
education requirements. The Local Government's signature on this MOU (and MS4 permit
number if applicable) signifies an understanding that any one of the items listed above may only
partially fulfill its education requirements during an audit from NC DEQ. Accordingly, the Local
Government acknowledges that it is ultimately responsible for meeting all federal and state
laws, rules and regulations related thereto. The Local Government and CWEP share
responsibility for determining how specific objectives can be cooperatively achieved, with the
understanding that CWEP supplements local efforts to comply with regulatory requirements.
The Local Government is highly encouraged to send one or more representatives to CWEP's
quarterly steering committee meetings to collaborate on strategies. CWEP will make every
reasonable attempt, as permitted by available staffing and supplies, to independently and
proactively address the objectives in the Local Government's community, and will update the
CWEP Local Government representative each quarter to offer opportunities for discussion and
collaboration.
The Local Government agrees to pay TJCOG for the services provided herein based on a fee
schedule adopted by TJCOG, voted on by CWEP Local Governments, and incorporated herein
by reference. The period of performance under, and the term of, this MOU will begin on July 1,

DocuSign Envelope ID: 7FFBB742-59EF-46E5-9906-F47189377156
2021 and will conclude on June 30, 2022. The Local Government reserves the unilateral right to
terminate this MOU for cause or convenience (in the case of cause, immediately, and in the case
of convenience, upon thirty (30) calendar days' written notice), whereupon CWEP and TJCOG
will only be entitled to prorated compensation for services properly rendered up to the date of
termination.
CWEP will provide an annual report by August 31 after fiscal year end, with local and regional
outreach and education numbers for both mass media and direct education. Interim numbers
can be provided as needed.
IN WITNESS WHEREOF, both the Local Government and TJCOG have caused this MOU to be
executed by their chief executive officers, all as of the day and year first above written.
Clayton
City/Town Name
7D Solomon
Signatory Print Name
LV
Signed by:
S6(,6wtwvu
Signature
TRIANGLE J COUNCIL OF GOVERNMENTS
DocuSigned by:
FBE384"54E---
12345678
MS4 Permit Number
Town Manager
Title
3/30/2021
Date Signed
3/18/2021
Executive Director, TJCOG Date