NCS000405_13_FY21 Stormwater SMART Annual Report Alamance Davidson_RFS_20211110

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ATER
2020-202■
ANNUAL REPORT
�1►��
R - PIEDMONT TRIAD
REGIONAL COUNCIL
Report by Danica Heflin, Environmental Programs Coordinator
[e-mail] www.stormwatersmart.org
1398 Carrollton Crossing Drive • Kernersville, NC 27284 • [phone], ext. 3008

01
02
04
01
our mission &
regulatory
regulatory
compliance
history
compliance:
compliance:
requirements by
NPDES
Jordon lake rules
community
08
10
12
13
our members &
service
member dues
mass media
staff
objectives
in fy21
overview of
outcomes
16
18
20
22
television
radio
online display
social media
advertising
advertising
advertising
outcomes
21
28
33
direct education closer look:
closer look
closer look:
overview of family
adult
individual reports
outcomes programming
programming

In response to the needs of local governments, the
Piedmont Triad Regional Council (PTRC), created a
regional stormwater education program for NPDES
Phase II jurisdictions in 2004. The PTRC is a voluntary
association of municipal and county governments
enabled by state law to promote regional issues and
cooperation among members. PTRC serves 72
member governments in 12 counties: Alamance,
Caswell, Davidson, Guilford, Montgomery, Randolph,
Rockingham, Surry, Stokes, Forsyth, Yadkin & Davie.
Membership in Stormwater SMART is limited to this
12-county area, known as "Region G" of the NC
Association of Regional Councils of Government.
The founding members of Stormwater SMART in
2004 were Alamance County, Archdale, Asheboro,
Burlington, Davidson County, Elon, Gibsonville,
Graham, Green Level, Haw River, High Point,
Lexington, Mebane, Randleman, Randolph County,
Thomasville, and Trinity. Today, 28 local member
governments (see Page 38) contribute to Storm -
water SMART, subscribing to Direct Education, Mass
Media Outreach, or both. Together, this group of local
governments honors the interconnected nature of
our watersheds by sharing resources, ideas, and
holding cooperative events such as Creek Week. By
informing the public about pollutants in stormwater
runoff and their sources and impacts, SMART helps
everyone set Specific, Measurable, Achievable,
Relevant, and Time -based goals for improving the
environmental health of our local waterways.
STQRMWATER
S M A R T
01 1 ANNUAL REPORT FY21
liksimater
to mazimizepideness
Iratiue
ofthon
P4hofflys
pa1troo iotel
effOrlsdship
2019-2021
New programming and
materials allow public
education and involvement to
continue during the
coronavirus pandemic.
2016-2019
Mass Media services added
(TV/cable, radio, web display);
MS4 Audit Preparation; Creek
Weeks begin in Alamance,
Guilford, and Randolph
Counties
2012-2016
Program expands with more staff
and new curriculum (Project
WET). Social media begins!
2008-2012
Jordan Lake Rules signed into
law (2009), resulting in
additional service objectives
and new member communities
2004-2008
Implementation of education
and outreach begins in schools,
libraries, fairs & festivals in
NPDES Phase II Communities

In 2004, the overall goal
of PTRC's stormwater outreach
and education partnership of
local governments was to meet
the needs of NPDES Phase II
jurisdictions that otherwise
would not have the resources to
plan for and implement a strong
outreach initiative. Today,
SMART members with MS4
permits include:
Archdale
NCS000434
Burlington
NCS000428
Clemmons
NCS000410
Elon
NCS000403
Gibsonville
NCS000405
Graham
NCS000408
Greensboro
NCS000248
Haw River
NCS000404
Jamestown
NCS000400
Kernersville
NCS000483
Lewisville
NCS000494
Lexington
NCS000584
Mebane
NCS000402
Thomasville
NCS000436
Trinity
NCS000502
Winston-
NCS000247
Salem
-1- F-1 14 r+1 .
x .r
2020 is a U.S. Census year, and J
additional entities will likely be designated
for coverage under a NPDES MS4 permit once L
the census data has been processed. According r••
to their website, NC DEQ expects to receive data
in 2021 and publish designations in 2022. Stormwater
SMART is committed to connecting new designees in
the PTRC region with current permittees and
providing information about available resources.
Representatives from outside organizations and non-
PTRC local governments are welcome to attend
meetings. Contact Danica Heflin at [e-mail]
for information or to RSVP for meetings.
MINIMUM CONTROL MEASURES (MCMs)
Over the years, Stormwater SMART has grown to
expand services, helping members meet up to four
of the six minimum control measures required by
NC DEQ. New services in recent years include:
• Ways for the public to provide input on regional
stormwater issues
• Opportunities for the public to participate in
stewardship in their own communities and in
neighboring communities
• Training for municipal employees in stormwater
pollution prevention, detection, & elimination
("Good Housekeeping" & IDDE)
• Assistance to local government employees in
preparing for NC DEQ's MS4 audits and revisions
of Storm Water Management Plans.
MCM #1: Public
Outreach and Education
MCM #2: Public Participation
and Involvement
MCM #3: Illicit Discharge
Detection & Elimination
(IDDE)
MCM #6: Pollution
Prevention for Municipal
Operations
02 1 ANNUAL REPORT FY21 'SMART

REGULATORY REQUIREMENTS
NPDES Phase II Program
The National Pollutant Discharge Elimination System (NPDES) Municipal Separate Storm Sewer
System (MS4) Program is mandated under the federal Clean Water Act. In North Carolina, the
EPA has delegated MS4 Program oversight to the Department of Environmental Quality
(DEQ). As stated on the NC DEO website:
An NPDES MS4 permit is required for all MS4 owners and operators that are located
in a U.S. Census Bureau designated Urbanized Area, or are designated under state
rules [Ref. 15A NCAC 02H .0151]. NPDES MS4 permits require the implementation of a
comprehensive stormwater management program to reduce pollutants in
stormwater runoff to the Maximum Extent Practicable (MEP). The MEP is based upon
implementation of six Minimum Control Measures (MCMs) throughout the MS4s
jurisdictional area. The statewide MS4 Permit Compliance Initiative is now in its
second year of implementation, and DEQ has audited 35 stormwater programs for
compliance with their MS4 permit. The most common deficiencies have been lack of
required documentation, insufficient MS4 mapping, reactive rather than proactive
illicit discharge programs, and poor housekeeping practices at municipal facilities.
NPDES Phase II criteria for the first two Minimum Control Measures (MCMs)
as stated in the 2019 DRAFT NPDES PHASE II MS4 PERMIT TEMPLATE are as
follows:
3.2 Public Education and Outreach Program
3.2.1 Evaluate the target pollutants, likely sources, and associated target audiences
likely to have significant stormwater impacts and why they were selected. Schools,
homeowners, and businesses shall be included as target audiences.
3.2.2 Provide educational information to identified target audiences.
3.2.3 Provide and maintain a website designed to convey the program's message.
3.2.4 Provide educational information to municipal employees, businesses and the
public of hazards associated with illicit discharges, illegal dumping, and improper
disposal of waste.
3.2.5 Provide a stormwater hotline/helpline for public education and outreach.
3.3 Public Involvement and Participation Program
3.3.1 Provide mechanisms for public input on stormwater issues and the stormwater
program.
3.3.2 Provide volunteer opportunities to ongoing citizen participation
03 1 ANNUAL REPORT FY21 A% IU l-'A
SMART

In 2009, Governor Beverly Purdue signed the Jordan Lake
Rules into law. These Rules require additional communities
in the PTRC region to address stormwater pollution through
public outreach and education.
The Jordan Lake Rules are a nutrient management
strategy designed to restore water quality in the lake by
reducing the amount of pollution entering upstream.
Restoration and protection of the lake is essential
because it serves as a water supply for several thriving
communities, as well as a prime recreation area for more
than a million visitors each year. The lake and
surrounding forests also provide critical habitat for many
plant and animal species. Stormwater SMART provides
education and outreach for the following communities
that are subject to the Jordan Lake rules:
Burlington
Elon
Gibsonville
Graham
Green Level
Haw River
Mebane
Oak Ridge
Reidsville
Rockingham County
Summerfield
Madison Wentw
eldsnlJordan Lake Watershed
STOKES, GHAM iavti� ! CASWELL
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49 I
Oak - ge
K in rs•ille 41 "-;-; Grre in Level - I
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Nnston-Salem Greensboro E Elon fiz: Haw iverf 7o Meh tic
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81, I LAM N I -� - -...-. OURHAM
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Pleasa Garden 14Y
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Jordan Subsheds NC f ighray 0 3 6 12 N
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Municipalities NhrrjorKiceis an?rzaTz ,
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04 1 ANNUAL REPORT FY21 'SMART

JOROAN LAKE
ONE WATER
While portions of the Rules have been delayed since it was signed into law in
2009, local governments are required to have a Stage 1 Adaptive Management
Program for Existing Development that includes the development and
implementation of a public education program to inform the public of the
impacts of nutrient loading and measures that can be implemented to reduce
nutrient loading from stormwater runoff.
The Stage One Program Guidance document requires community outreach
strategies and outreach programs to include at least two of the following in
each category. Stormwater SMART's program details compliance in individual
member reports ( see Pages 39-111) .
01
i
Category 1:
Category 2:
Category 3:
The outreach
The outreach
The outreach program
strategy must
program must
must include at least two
include at least two
include at least two
of the following:
of the following:
of the following:
I
■■MINENNI 01110101
Public meetings
News coverage
and7or inserts
Community events
Classroom outreach
Kiosks and signage
and workshops
Contests
Direct mail
Promotional giveaways
Storm drain marking
Displays at point -of-
Brochures, displays,
wwrfle■■■ ISWI
Stream and litter
signs, welcome packets,
eenlens
cleanups
pamphlets
Utility bill inserts
Group presentations
Local cable access
and/or speeches
Newsletters
05 1 ANNUAL REPORT FY21 'SMART

Today, Stormwater SMART's
staff and steering committee continue to aim
far beyond a circumspect approach to
regulatory compliance. Many of the same
city planners and stormwater managers who
founded the program in 2004 are still on the
board prioritizing quality programming and
setting voluntary goals that exceed the
NPDES Minimum Control Measures. The
communities in Asheboro, Davidson and
Randolph Counties and Randleman - none
of which are required to comply with NPDES
Phase II criteria - maintain their membership
and engagement in the group in order to
protect the aquatic ecosystems in High Rock
& Randleman Lakes. The City of Randleman
and Randolph County go even further by
broadcasting public service announcements
on local radio & TV stations, sending regular
reminders to neighboring communities that
clean water starts with YOU and ME!
Y
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B-AUTI FLJA
rbof
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L
Stormwater SMART attends
board meetings for Keep
Davidson County Beautiful and
Keep Randolph County
Beautiful to support local
outreach & education efforts.
KEEP RANDOLPH COUNTY
BEAUTIFUL
KEEP AM ERICA BEAUTIFUL AFFILIATE
Z
06 1 ANNUAL REPORT FY21 'STORMWATER
SMART

FY21 STORMWATER SMART MEMBERSHIP
OVERVIEW Ok MEMBER COMMUNITIES
Alamance County`
S/
City of Archdale
%
NCS000434
City of Asheboro
City of Burlington
/
NCS000428
Yes
Village of Dlemmons/
Davidson County'I
Town of Elon
/
NCS000403
Yes
ForsythCounty*
Town of Oibsonville
NCS000405
Yes
City of Graham
NS000408
Yes
Town of Green Level/
Yes
City of Greensboro
NS00048
Guilford Counter*
Town of Haw River
N S000404
Yes
Town of Jamestown
/
/
NCS000400
Town of Kernersvifle
/
N S000483
Town of Lewisville
NCS000494
City of Lexington
/
N S000584
City of Mebane
V
V
NCS000402
Yes
Town of Oak Ridge
Yes
City of Randleman
IandoJpb County`/
City of Reidsville
Yes
Rockingham County*
I
Yes
Town of Summerfield/
Yes
City of Thomasville
N S000436
City of Trinity
NCS00050
City of Winston-Salem
N S000247
*Unincorporated Areas
07 1 ANNUAL REPORT FY21 AwtMART

City of Archdale
City of Burlington
Village of Clemmons
City of Greensboro
Forsyth County
Guilford County
Town of Jamestown
Town of Kernersville Mr
City of Mebane
City of Randleman MEMBERS WITH
Randolph County DIRECT EDUCATION
City of Trinity SERVICES
City of Winston-Salem
W
Alamance County
City of Archdale
City of Asheboro
City of Burlington
Davidson County
Town of Elon
Town of Gibsonville
City of Graham
Town of Green Level
City of Greensboro
Town of Haw River
Town of Jamestown
Town of Kernersville
Town of Lewisville
City of Lexington
Town of Oak Ridge
City of Mebane
City of Randleman
Randolph County
City of Reidsville
Rockingham County
Town of Summerfield
City of Thomasville
City of Trinity
08 1 ANNUAL REPORT FY21 STOR
'� SMART

Fred is a Southern painted turtle born
in 2019; Dot is a Midlands painted turtle
born in 2021. Together they are
perhaps the most influential educators
at Stormwater SMART, inspiring people
of all ages become interested in
aquatic life and creek ecosystems.
Fred and Dot help everyone care about
healthy habitats and clean water!
s� A.
�,N �A TER SAP
STAFF
20-HP ENVIRONMENTAL
EDUCATOR
30-HR PROGRAM
COORDINATOR
11-MONTH AMERICORPS
MEMBER
Danica Heflin became SMART's
program coordinator in October 2018.
She has a masters degree in education
from Towson University in Maryland
and a dedication to environmental
icy. Danica enjoys spending time
a Greensboro Science Center and
ing for salamanders in the North
3uffalo Creek subwatershed.
Loren Hendrickson, SMART's
AmeriCorps Service Member
for Fiscal Year 2021, proved to
be a dedicated and flexible
environmental educator
during the pandemic. Loren
expanded SMART's future
capacity by creating a series of
informational brochures about
the watersheds in the
Piedmont Triad and the
importance of healthy
vegetative buffers.
09 1 ANNUAL REPORT FY21 AlipS ATER
SMART

MASS MEDIA
SERVICE
OBJECTIVES
Mass Media refers to outreach
that utilizes broadcast systems,
large-scale mailings, and other
forms of advertisement.
Broadcast Public Service
Announcements (PSAs) on one or more
of the following, as requested by the
steering committee:
• Animated videos about target
pollutants (two pollutants per year)
on TV network/cable
• Announcements in English and
Spanish about target pollutants (two
pollutants per year) on radio for
variety of rotating target audiences
• Banner ads with "Find Out More"
button on websites/display
networks
Provide outreach materials for target
audiences that describe target
pollutants and their likely sources and
impacts on water quality
Maintain an internet website promoting
the program's message
Post weekly on social media channels to
promote the program's message
01
0011
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• 7 7 •
00,
10 1 ANNUAL REPORT FY21 _]fIJKMW,IIGK
SMART

.�� r�
i +■ rC�4
A LAMA
N
C E
1 D
RAN
❑
O L?"
,
Provide outreach materials for target audiences
that describe target pollutants and their likely
sources and impacts on water quality
Publish a newsletter for target audiences promoting
environmental literacy and stewardship
Maintain an internet web site conveying the
program's message
Distribute outreach materials to target audiences
via direct mail, email, newsletter inserts, and
community events (i.e. fairs, festivals)
Post weekly on social media channels to promote
the program's message
Market educational programs to schools, summer
camps, community centers, and libraries
Engage school -aged children in interactive
programs about stormwater that correlate with NC
Essential Science Standards
Assist community groups in implementing projects
��- that improve water quality and promote citizen
science
Provide a supplemental stormwater
hotline/helplinefor the public to report stormwater
issues and concerns
j Providea mechanism for public inputon
stormwater issues &program
Coordinate volunteer opportunities for ongoing
citizen participation
1� STORMWATER
4 SMART
11 1 ANNUAL REPORT FY21

MASS MEDIA DUES
,Juvi.c ctiom Pop. &t. 20V rTied
City of Archdale
12,168 [1]
City of Burlington
53,623 [III]
Village of Clemmons
20,059 [1]
City of Greensboro
292,286 [VIII]
Forsyth County
62,080 [ III ]
Guilford County
94,637 [III]
Town of Jamestown
4,416 [ I ]
Town of Kernersville
25,705 [ 1 ]
City of Mebane
13,850 [1]
City of Randleman
4,161 [1]
Randolph County
89,211 [III]
City of Trinity
6,599 [1]
City of Winston-Salem 243,445 [VI]
b a a
Population Tiers
0 - 29,999
[11 ]
30,000 - 49,999
[111 ]
50,000 - 99,999
[IV]
100,000-149,999
IV]
150,000-199,999
[VI ]
200,000 - 249,999
[VI I ]
250,000 - 299,999
[VIII ]
300,000+
Fy20 Duet
$2,000
$4,000
$1,500*
$8,000
$4,000
$4,000
$2,000
$2,000
$2,000
$2,000
$4,000
$2,000
$7,000
$2,000*
$3,000
$4,000
$5,000
$6,000
$7,000
$7,500
$ 8,000
le of Clemmons joined at an introductory rate of $7,500, honoring
e previous dues amount from the Water Quality Partnership.
will be $2,000 annually starting with the FY22 billing cycle.
12 1 ANNUAL REPORT FY21 STOR
`� SMART

DIRECT EDUCATION DUES
F" M"
Jul-;rCf'iCtioti
2ov Pop. & Fi,'2l Dues'
Alamance County
60,214
$6,330
City of Archdale
12,102
$4,635
Popu&tioti %ierr
City of Asheboro
25,931
$5,150
City of Burlington
52,426
$6,330
5K-9,999 $4,120
Davidson County
105,253
$7,350
1OK-19,999 $4,635
Town of Elon
10,532
$4,635
20K-29,999 $5,150
Town of Gibsonville
7,023
$4,120
30K-49,999 $5,720
Town of Graham
14,812
$4,635
50K-74,999 $6,330
Town of Green Level
2,115
$3,605
75K- 99,999 $6,563
City of Greensboro
284,328
$8,600
1OOK-124,999 $7,350
Town of Haw River
2,385
$3,605
125K-149,999 $7,420
Town of Jamestown
3,642
$3,605
150K-174,999 $7,490
Town of Kernersville
24,730
$1,716
175K-199,000 $7,525
Town of Lewisville
18,532
$3,863
200K-249,999 $8,600
City of Lexington
18,149
$4,635
250K-299,999 $8,600
City of Mebane
12,857
$4,635
300,000+ $8,600
Town of Oak Ridge
7,209
$4,120
City of Randleman
4,189
$3,605
Membership dues are
Randolph County
88,710
$6,563
calculated based on
2018 population
City of Reidsville
14,152
$4,635
estimates from the
Rockingham County
54,030
$6,330
The North Carolina
Town of Summerfield
11,388
$4,635
Office of State Budget
City of Thomasville
27,129
$5,150
and Management
City of Trinity
6,638
$4,120
(OSBM) and by tiers
listed above.
'y STaRMWATER
13 1 ANNUAL REPORT FY21 `SMART

FY21 MASS MEDIA OVERVIEW OF OUTCOMES
This page provides an overview of Mass Media outcomes for FY21, including
public service announcements (PSAs) on network and/or cable TV, radio
stations, and display ads on the Google network of websites. This page shows
regional totals; see Page 23 and Appendix A for more information on
individual member communities.
FY21 MASS MEDIA OUTCOMES
Vendor: Media Placement Services (mps/Spider Digital)
FALL 2020 SPRING 2021 TOTAL FY21
Television/Cable Impressions .................... 1,363,000 1,580,000 2,943,000
Radio Impressions ............................................ 1,258,000 450,000 1,708,000
Online Display Impressions ......................... 2,205,463 3,378,921 5,584,384
Paid Twitter Impressions ............................... 146,378 158,637 305,015
MASS MEDIA TOTALS. 4,826,463 5,408,921 10,235,384
14 1 ANNUAL REPORT FY21 ` STORMWATER
SMART

°h' N+Tk STORMWATER
SMART
ML
FY21 MASS MEDIA OUTCOMES
BY MEMBER COMMUNITY
FORSYTH 232,826 135,123 941,744 31,340
GUILFORD , 284,774 165,271 962,412 27,985
RANDOLPH* 276,116 160,247 932,256 27,085
*Media totals are based on unincorporated areas using 2018 population estimates
Archdale
86,301
50,085
300,288
8,952
Burlington
219,332
127,292
734,739
21,199
[Clemmons
82,156
47,680
285,640
8,510
Greensboro
733,913
425,934
2,474,132
71,785
Jamestown
73,932
42,907
257,286
7,671
Kernersville
108,824
63,157
378,603
11,286
Mebane
88,985
51,643
309,556
9,227
Randleman
73,525
42,671
367,493
13,726
Trinity
60,694
35,224
211,23b
6,299
Winston-Salem
621,622
360,766
2,079,999
59,951
BTORMWATER
15 1 ANNUAL REPORT FY21 "SMART

Daypart Daypart STN
Line No Program Code G ross Wks
Du r 11130 12f7
U PAY -TV
18
MTuWThF 7:00p- 8:00p
RT $245.00
J ED PA RDY1W HE E L
Ncv12019LP (pav)
19
MTuWThF 7:00p- 8:00p
RT $375.00
J EO PA RDY1W HEEL
Ncv12019LP (pav)
20
MTuWThFSaSu 11:00p-
RT $195.00
11:35P
LATE NEWS M-SU
Ncv12019LP (pav)
21
MTuWThFSaSu 11:00p-
RT $300.00
11:35p
LATE NEWS M-SU
Nw120191-P (pav)
22
Su 8:00a- 9:DDa
RT $105.00
GDOD MORNING W KN❑ SUN 8-9A
Nw12019LP (pav)
23
Su 8:002- 9 D0a
RT $165.00
GOOD MORNING W KN❑ SUN 8-9A
Nw120191P (pav)
24-1
Su 8:00a- 9 D0a
RT $180.00
25
Su 9:00a-10:30a
RT $275.00
CBS SUNDAY MORNING
Nw12019LP (pav)
17 FOX Fall 2020
_ $875/5 spots
194,000 Impressions
FOX Spring 2021
_ $1,080/6 spots
197,000 Impressions
15 0 1
30 0 1
Animated Videos about litter
and pet waste showed in 15-
second and 30-second spots,
reaching approx. 21.5%of
coverage area. The average
viewer likely saw 3.7 Stormwater
SMART ads on CBS in FY21.
15 0 1 T
30 1 o CBS Fall 2020
_ $1,840/8 spots
302,000 Impressions
15 0 1
30 0 1
15 0 1
CBS Spring 2021
30 0 1 = $2,495/15 spots
643,000 Impressions
15 1 0
FDX8 NWS-5-7P
Nw_Dec2019 Ac
16 MTuWThF S:OOp- 7:00p RT $185.00 30 0 1
FDX8 NWS-5-7P
Nw_Dee2019 Ae
17 MTuWThFSaSu 10:00p- RT 5190.00 15 2 1
ltoop
FDX8 10.00 NW
Nw_Dee2019 Ae
Animated Videos about litter and pet waste showed in 15-
second and 30-second spots, reaching approx. 11.5% of
coverage area; of those 11.5%, the average viewer saw 3.0
Stormwater SMART ads on TV in FY21.
TER
16 1 ANNUAL REPORT FY21 ASTORM SMART

NBC Fall 2020
17 = $5,850/14 spots
725,000 Impressions
NBC Spring 2021
= $3,010/11 spots
Cia 548,000 Impressions
Animated Videos about litter and
pet waste showed in 15-second and
30-second spots, reaching approx.
27.7% of coverage area. The average
viewer likely saw 3.8 Stormwater
SMART ads on NBC in FY21.
WXII-TV
1 MTuWThF TOO& 9:00a RT $130.00 15 0 1
TODAY SHOW
4fH Q 20 (sell)- ESTIMATE IS EASED ON THEACTUAL PERFORMANCE OF TODAY SHW Mo-Fr7:00a-9:00a IN NoW20191-P ON WXII.
2 MTuWThF 7.00a-9:00a RT $200.00 30 1 0
TODAY SHOW
4fH Q 20 (sell)- ESTIMATE IS EASED ON THEACTUAL PERFORMANCE OF TODAY SHW Mo-Fr7:00a-9:00a IN NoW20191-P ON WXII.
3 MTuWThF 6:30p-7:00p RT $290.00 15 0 1
NBC NIGHTLY NEWS
4fH Q 20 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF NBC NITELY NWS Mo-Fr 6:30p-7.DOp IN NoW2019LP ON WXII.
4-1 F 7:DOp- 8:00p RT $450.00 30 1 0
5 MTuWThF 7:00p-7:30p RT $225.00 15 D 1
INSIDE EDITION
4fH i120 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF INSIDE EDITION M o-Fr 7:00p-7:30p IN NoW2019LP ON :1iXII.
6 MTuWThF 7:00p-7.30p RT $350.00 30 1 0
INSIDE EDITION
4fH fl 20 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF INSIDE EDITION M o-Fr 7:00p-7:30p IN NOW20191-P ON'.1 XII.
7-1 Tu 11:DOp-12:0Oa RT $195.00 15 0 1
8-1 M 11:00p-12DOa RT $300.00 30 1 0
9 Su 8:00a- Sr.00a RT $145.00 15 1 0
SUNDRY TODAY
4fH Q 20 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF SUN TODAY -NBC Sun 8:00a-9:D0aIN NoW2019LP ON WXII.
10 Su 8:00a- 9:00a RT $225.00 30 0 1
SUNDRY TODAY
4fH Q 20 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF SUN TODAY -NBC Sun 8:00a-9:D0aIN NOW20191-P ON WXII.
11 Su 8:00a- 9:00a RT $145.00 15 1 0
SUNDRY TODAY
4fH Q 20 (sell)- ESTIMATE IS BASED ON THEACTUAL PERFORMANCE OF SUN TODAY -NBC Sun 8:00a-9:DOa IN NoW20191-P ON WXII.
12-1 Su 7:00a- 8:00a RT $225.00 30 0 1
13 Su 8:15p-11:30P RT $1,170.00 15 1 0
NFL SNF (FULL ROTATION)
4TH a 20 (sell)- ESTIMATE BASED ON THE2019 NFL SEASON AVERAGE.
14-1 Su 8:OOp-9:00p RT $1,800.00 30 0 1
17 1 ANNUAL REPORT FY21 Ak-,SINART

Daypart
Line No Program
Daypart STN
Code Gross
Wks
Dur 11116 11f23 11130 1217 12J14
WSM W-F M
7
MTuWThF 10:00a- 7:00p
RT
$75.00
30
2
0
2
2
2
98.7 Fall2O2O
8
Sa 9-00a-6:00p
WK
$20.00
30
3
0
3
3
3
$3,880/100 spots
9
MTuWThF10:00a-7:00p
RT
MUD
30
0
0
3
3
3
259,000
9-1
M 11'00a-12'00p
RT
w 00
15
1
0
0
0
0
` Impressions
9-2
Tu 1:00p-200p
RT
$60.00
15
1
0
0
0
0
9-3
Tu 6:00p 7.00p
RT
$60.00
15
1
0
0
0
0
98.7 Spring 2021
15
Tu,Th,Sa 5.00a-5:00a
BON
us
$0.00
30
z
1
0
0
0
$1,250/27 spots
RunJNot Purchased Buy -in Bonus 1211120
229,000
Impressions
Une No Program
-C .
Cade Gross
Wk.
Dur 1111E 11fr 11130 1217 1V14
4' MG MTuWThF 600a-7:O0p
RT
570.00
30
1
0
2
2
2
97.1 Fall 2020
4-1
M 6:00p-7:00p
ar
SM.00
30
0
1
a
a
0
$1,600/35 spots
253,000
5
Sasv 9:00a- s. DOp
WK
$2U.00
30
2
0
2
1
z
Impressions
5-1
Sa 5.00p-6:00p
WK
$20.00
30
0
0
0
1
0
6
MTuWThF 6OOa-7OOp
RT
$55.00
15
4
0
4
4
4
11
TuTh.Sa 500a-6.00a
BON
$0.00
30
2
1
0
0
0
97ran 2021
1 Spring p � ,9
Ru1fNct Purchased Buy-n
Bonus. 1211M
$1,250/27 spots
209,000
Impressions
18 1 ANNUAL REPORT FY21 �STORMTER
SMART

Daypart
Line No Program
oayparl
Code
STN
Gross
Dur
Wks
Me 1122 IWO
1W 12114
VWAW-FM
1 Sa 10:00a- 30Dp
0.1 x
515M
30
2
0
2
2
2
2 $a 30op-POOP
WK
516-00
30
2
0
2
2
2
3 MTu 600a•7:00p
RT
SQ-00
15
3
0
3
3
3
16 TaSB UOa-600a
BON
50.00
30
1
1
0
0
0
us
RurdNoi Purchased 6upin Bonus. 1211120
Line No Program Code Gross STN Net
Our 41s
WPMY-FM
25 MTuWThF 7:00p-1200a
EV
$45.00
W.25
30 4
26 MTuWThF 6:00a-7:00p
RT
$110.00
$93.50
30 3
27 MTuWThF 6:00a-7:00p
RT
$90.00
$76.50
15 5
28 saSu 6:00a-7:00p
WK
$45.00
W.25
30 3
29 MTu 7:00µ12:Wa
BON
50.00
50.00
30 0
us
Runts of Purchased Buy -in Bonus. 4020
30 MTuWThFsa 6:00a-1200a BON $0.00 $0.00 30 10
us
RunlNot Purchased Buy -in Bonus. 421120
' �W0LF
17 93.1 Fall 2020
$720/30 Spots
114,000
Impressions
97.1 Spring 2021
$740/10 spots
12,000 Impressions
19 1 ANNUAL REPORT FY21 A; RD,'S'OkMwMn'ARTEH

FALL 2020 ANIMATED DISPLAY ON GOOGLE NETWORK
General 1,984,814 9,259
Retargeting 74,271 1,069
0.47% $0. 25 $1.19
1.44% $0.18 $ 2.58
SPRING 2021 ANIMATED DISPLAY ON GOOGLE NETWORK
iIMPRESSIONS
..• TO
POLLUTANTS i OUR WEBSITE
WATERWAYS
General 3,378,921 13,157
0 Retargeting 120,562 1,257
0.39% $0.17 $0.68
Piedmont Triad Rogidnnl Council
STORMWATER SMART 1.04% $0.16 $1.66
20 1 ANNUAL REPORT FY21 A;4wsTopwwATER
SMART

FALL 2020 15-SECOND VIDEO ADVERTISING ON TWITTER
146,378 334 0.23% $ 5.99 $13.66
Stemlwaicr�mart �
Sponsored
1
—r
� R
low
Learn
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)
CO
0 7
Q
steemwatdr smart Whan net tlls. i or preparly
cigarette butts anti other trash poison ogrwafe.
61,920 13,822 22.32%
SPRING 2021 15-SECOND VIDEO ADVERTISING ON TWITTER
158,637 292 0.18% $5.27 $9.69
PTRC @•'TRC_NC • 37rh •••
Pei waste and outer pollution Can poison our waters. Pet parents, you
Your Pdocti% Popp, and AZ put it in Can help! Rt 5Ceop Yothe Carl
70,360 13,763 19.56%
21 1 ANNUAL REPORT FY21 A;4vsTopw&vATER
SMART

FY21 SOCIAL MEDIA OUTCOMES
This page provides an overview of Social Media outcomes for Stormwater
SMART's in-house accounts on Facebook, Instagram, the program website on
ptrc.org (www.stormwatersmart.org). These are regional totals; for a
breakdown of social media numbers for individual member communities, see
pages 23 and Appendix A.
FY21 SOCIAL MEDIA OUTCOMES
Facebook, Instagram, Website (www.stormwatersmart.org)
TOTAL FY21
Facebook Activity
(Impressions + Comments + Shares + Likes) ................................................ 29,739
Instagram Activity
(Comments + Shares)................................................................................................ 20,666
Website Activity
(Impressions)................................................................................................................... 45,132
SOCIAL MEDIA TOTAL:
picoxtoNr rnlpo
How you Ljon r!e!p
Connect with Yaur
Local Government
WOO your MUNNOW ItY W
get In teach with yea
eat etormwe[.r r
daparlmonS. M you IIr�3n an
I erporcteecammunily.
wlees your eeuney.
w w w. storm wa tersmart . o "s
22 1 ANNUAL REPORT FY21
957531
STORMWATER
'� SMART

FY21 SOCIAL MEDIA OUTCOMES BY MEMBER COMMUNITY
qW MEMBEH
COMMUNITY
IN-H000t
FACEB00K
ACTIVITY
IN -HUM 1W
INSTAGRAM
ACTIVITY
iN-HUU6t
WEBSITE
ACTIVITY
994
2,170
DAVIDSON
■ ■
3,710
FORSYTH
1,416
984
2,149
GUILFORD
RANDOLPH
2,0353,088
ROCKINGHAM
1,233
i ■
■ i
Archdale
Asheboro
278
590
193
410
421
895
Burlington
1,223
850
1,856
lernmons
457
318
694
Elon
290
201
439
Gibsonville 166
115
252
Graham 345
240
524
Green Level 50
35
76
Greensboro 6,666
4,633
10,117
Haw River
56
39
85
Jamestown
101
70
153
Kemersville
586
407
800
Lewisville
305
212
462
Lexington
414
288
628
Mebane
Oak Ridge
Randleman
Reidsville
Summerfield
Thomasville
Trinity
Winston-Salem
316
172
95
323
269
618
151
5,552
r'�t BTORAAW ATER
23 1 ANNUAL REPORT FY21 'SMART
220 479
66 144
225 491
187 400
429 938
105 228
3,858 8,426

AW
r� rLT
{� Pasts
A
3
posts
1.9K 2
0 Post dicks
368
fans
1
a
Ju1'20 Aug'20 Sep'20 Od'20 Nov'20 Dec= 2021 Feb'21 Mar'21 Apr'21 May'21 Jun'21
Jul 01, 2020 - Jun 30, 2021
3.7 K () Page engagement
Page content Reactions®`
clicks Shares m
Comments m
+ 751968
Boosted posts reached an
additional 75,968 Facebook &
Instagram profiles throughout
the region in FY21.
41
posts
345
engagements
528
followers
Jul 01, 2020 - Jun 30, 2021
Posts
Jul'20 Aug'20 Sep'20 Oa'20 Nov'20 Oec'20 Feb'21 Mar'21 Apr'21 Jun'21
1
0.8
0.6
0.4
0.2
p
Jul'20 Aug'20 sep'20 OW20 Nov'20 Oee'20 FLh'21 Mar'21 Apr'21 Jun'21
24 1 ANNUAL REPORT FY21 AsTORA1WATER
SMART
Q Hootsu i te-

OilGologle
Analytics
Page path level 3 Pageviews 4� Unique Pageviews
45,132
36,038
% of Total:
% of Total:
14.78%
14.63e/.
(305,453)
(246,373)
1 • ® Istormwater smart
30,454
(68.59%)
24,213
(67.1 Red)
2. a Istormwater-smart/
2,653
(5.88%)
2,220
(6.16%)
PIEDMONT TRIAD
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25 1 ANNUAL REPORT FY21 *TER
�.,-SMART

FY21 DIRECT EDUCATION OUTCOMES
Direct Education includes face-to-face education in classrooms, libraries,
and summer camps, as well as virtual education and the distribution of print
materials. As the coronavirus pandemic extended through the end of the
fiscal year, Stormwater SMART focused on distributing new print materials to
libraries and via direct mail. Virtual instruction included online webinars
hosted by libraries and teacher trainings in virtual conferences. When local
protocols allowed, in -person instruction took place outdoors with small
groups. In -person activities are reported in Appendix A.
FY21 DIRECT EDUCATION OUTCOMES
Nature Notebooks Distributed (Mail + Libraries): 880
Seed Packets & Rainscaping Guides Distributed: 1,120
Geocaching Participants Across the Region: 285
Buffer Basics Downloads: 3,107
In addition, 71 professionals and students
attended Stormwater SMART presentations in
the following statewide and national virtual
conferences:
• Environmental Educators of NC, 9/19/21
• Wilderness Education Association, 2/12/21
SEE INDIVIDUAL
MEMBER REPORTS
FOR SPECIAL EVENT
ATTENDANCE, CREEK
WEEK INFORMATION,
AND MORE
26 1 ANNUAL REPORT FY21
STORMWATER
'� SMART

FY21 REMOTE INSTRUCTION FOR FAMILI'"
Libraries across all six counties helped distribute
native wildflower seed packets along with
instruction cards for planting rain gardens.
Residents also requested seeds via online web
forms and received their packets in the mail. See
the next page for more information about how
seed packets were also used in online trainings for
teachers and classes for landowners.
Libraries, teachers, and parents all helped
make remote stormwater instruction possible
by assisting children to complete Nature
Notebooks. The full -color, 24-page workbook
introduces budding naturalists to stream
ecosystems and explains the importance of
bioindicators and clean water.
� o
FOR BUDDING NATURALISTS
Join Fred
the Turtle on a
journey to discover
the plants and
critters who share our
parks, backyards, and
r waterways!
27 1 ANNUAL REPORT FY21 ART
'� STORMWATER
SMART

FY21 REMOTE INSTRUCTION FOR ADULTS
TEACHER TRAININGS AND CLASSES FOR LANDOWNERS, I
Rainscaping Guides provided by NC Dept of
Environmental Quality provided a new
opportunity for remote instruction. Participants
were mailed guides in advance of online
workshops, which were hosted by libraries,
community colleges, HOA associations, and
statewide and national conferences. Residents
also requested guides via web forms and
received them along with seed packets in the
mail, or picked up packets at farmers markets.
Bas0
ics
In April of 2021, homeowners
in Asheboro conducted a
BioBlitz at Richardson Lake in
Asheboro, using Naturalist to
catalogue a variety of plants
and animals and discuss
stormwater issues resulting
from new development.
stormwater gardening
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0
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With the help of our FY21 AmeriCorps
Service Member, Stormwater SMART
created educational guides regarding
the importance of vegetative buffers for
each nearly 50 subwatersheds in our
region. Stormwater SMART promoted
the guides during geocaching events
and social media, leading to the
distribution and/or download of over
3,000 guides across the region.
28 1 ANNUAL REPORT FY21 'ftp STORMWATER
SMART

FY21 DIRECT EDUCATION REPORT
ALAMANCE COUNTY
Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
8/� # OF RESIDENTS IN UNINCORPORATED AREAS OF ALAMANCE WHO
'�F RECEIVED NATURE NOTEBOOKS BY MAIL OR FROM ALAMANCE LIBRARIES
TO
142# NC NATIVE WILDFLOWER SEED ALAOMANCE (UNINCORPORATED AREA )CKETS WITH R INNG RDENIDENTS CA DSIN
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
Alamance
Creek Week
J
�.
Litter
Cleanup
2021
NC Stream
Watch on
the Haw,
March
2021
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
ft 62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
221 RESIDENTS ALAMANCE N
UP OR DOWNLOADED ABUFFERAS) WHO PICKED
BASICS BROCHURE
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
71** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
fidwmce
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
ftffirtf00
iffi, SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
2,424 q AMANCEIMPRESSIONS ATTRIBUTED TO
(UNINCORPORATED AREAS)
21 VISITS TO WWW.STORMWATERSMART.ORG WEB
7110 PAGES ATTRIBUTED TOALAMANCE (UNINC. AREAS
STORMWATER SMART ANNUAL REPORT FY21
a � urtN{ YYA � Crt
'•� SMART

FY21 DIRECT EDUCATION REPORT
CITY OF BURLINGTON
NPDES Permit No. NCS000428; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
158 # OF BURLINGTON RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS BY
NORTH PARK & MAY MEMORIAL PUBLIC LIBRARIES IN FY21
TO
207# OF NC SEED BURLINGTONTIVE ALONG WITOH WER RAIN GARDEN IINSTRUCTETS IION CARDSENTS OF
Alamance C,
Creek Week s
Litter Au - F
Cleanup
2021
d+,__
NC Stream
Watch on
the Haw,
March
2021
Alamance
CREEK
WEEK
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
1/� NC STREAM WATCHERS TRAINED AT LITTLE ALAMANCE CREEK
4 IN CITY PARK AND NORTH PARK
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
` 62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* PUBLIJALAMANCE
C LIBRARIES (JULLY & AUGUST,ATTENDEES,0)
PICKED UP OR
189 RESIDENTS
OROLITTLE ALAMANCECREEK
A
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
71** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
CREEK WEEK: MAY 1-MAY 8, 2021,,,.-'/
621 PARTICIPANTS <
Thank you to Alamance County Public Libraries for
distributing Nature Notebooks, Seed Packets, and
Rainscaping Guides! For cleanups and NC Stream
Watch programming during Alamance Creek Week
(May 1 - May 8), special thanks to staff at NC Wildlife
Resources Commission, local farmer's markets, and
Recreations and Parks departments at the county
level and in each member community.
STORMWATER SMART ANNUAL REPORT FY21
a � urtN{ YYA � Crt
'•� SMART

FY21 MASS MEDIA REPORT
CITY OF BURLINGTON
NPDES Permit No. NCS000428; Jordan Lake Rules Adoption
59 TV ads and 229 radio spots delivered the message: "Clean Water Begins with YOU and ME!"
219,332 TELEVISION ADVERTISING IMPRESSIONS
1211292 RADIO ADVERTISING IMPRESSIONS
388,115 ONLINE DISPLAY ADVERTISING ON GOOGLE
217199 VIDEO VIEWS (PAID PLACEMENT ON TWITTER)
1W SOCIAL MEDIA POSTS ON FACEBOOK AND INSTAGRAM
2,013 IMPRESSIONS & ENGAGEMENT (FACEBOOK + INSTAGRAM)
1,856 VISITS TO WWW.STORMWATERSMART.ORG WEB PAGES
100 posts covered all 28 member communities; other numbers on this page are
specific to the member community. For regional totals and more information on
FY22 paid advertising and social media, see pages 14-21.
0fl
OilGoogle
Analytics
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Mew Yeu Cen XNp
VF-
STORMWATER SMART ANNUAL REPORT FY21

FY21 DIRECT EDUCATION REPORT
TOWN OF ELON
NPDES Permit No. NCS000403; ; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
37 # OF ELON RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS BY
ALAMANCE COUNTY PUBLIC LIBRARIES IN FY21
45 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
ELON ALONG WITH RAIN GARDEN INSTRUCTION CARDS
PIZ
of "
Alamance
i
Creek Week
s
Ao
Litter
-410� F ,
Cleanup
t: 2021
NC Stream
Watch on
the Haw,
March
2021
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ON TRAILS ALONG THE
HAW RIVER IN ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
45 RESIDENTS OF ELON WHO PICKED UP OR DOWNLOADED A BUFFER
BASICS BROCHURE FOR LITTLE ALAMANCE CREEK
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
Aamance
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
ftfffitf00
itfi , SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
IMPRESS491 INSTAGRIAONS & ENGAGEMENT EBOOK +
M� ATTRIBUTED O ELON
VISITS TO WWW.STORMWATERSMART.ORG WEB
439 PAGES ATTRIBUTED TO ELON
STORMWATER SMART ANNUAL REPORT FY21
a � urtN{ YYA � Crt
'•� SMART

FY21 DIRECT EDUCATION REPORT
TOWN OF GIBSONVILLE
NPDES Permit No. NCS000405; ; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing
Clinic,
Graham -
Mebane Lake
50 # OF GIBSONVILLE RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS
BY GIBSONVILLE PUBLIC LIBRARIES IN FY21
50 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS
OF GIBSONVILLE ALONG WITH RAIN GARDEN INSTRUCTION CARDS
IPA "
Alamance
i
Creek Week
Litter
s
uo - F ,
Cleanup
2021
NC Stream
Watch on
the Haw,
March
2021
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ON TRAILS ALONG THE
HAW RIVER IN ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
` 62�k COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
25 RESIDENTS OF GIBSONVILLE WHO PICKED UP OR DOWNLOADED
A BUFFER BASICS BROCHURE FOR BACK CREEK -HAW RIVER
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK
(LAKE MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
fidwmce
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
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itfi , SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
IMPRESS281 INSTAGRIAONS & ENGAGEMENT (FACEBOOK + M� ATTRIBUTED O GIBSONVILLE
VISITS TO O 252 PAGES ATTRIBUTED TO GIBSONVILLET.ORG WEB
STORMWATER SMART ANNUAL REPORT FY21
'•� SMART

FY21 DIRECT EDUCATION REPORT
CITY OF GRAHAM
NPDES Permit No. NCS000408; ; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
45 # OF GRAHAM GIVEN EDUCATIONAL NATURE NOTEBOOKS FROM GRAHAM
PUBLIC LIBRARY IN FY21
58 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
GRAHAM ALONG WITH RAIN GARDEN INSTRUCTION CARDS
PIZ
of "
Alamance i
Creek Week s
Litter Ao -410� F
Cleanup
i� I
2021
NC Stream
Watch on
the Haw,
March
2021
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ON TRAILS ALONG THE
HAW RIVER IN ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
RESIDENTS OF GRAHAM WHO PICKED UP OR DOWNLOADED A
53
BUFFER BASICS BROCHURE FOR BACK CREEK -HAW RIVER
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
fidwmce
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
ftfffitf00
itfi , SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
IMPRESS585 INSTAGRIAONS & ENGAGEMENT OK + M� ATTRIBUTED O GRAHAM
524 PAGES AVISITS TTRIBUTED BUTEDOTO GRAHgMMART.ORG WEB
STORMWATER SMART ANNUAL REPORT FY21
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'•� SMART

FY21 DIRECT EDUCATION REPORT
TOWN OF GREEN LEVEL
Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
45 # OF BURLINGTON GIVEN EDUCATIONAL NATURE NOTEBOOKS FROM NORTH
PARK & MAY MEMORIAL PUBLIC LIBRARIES IN FY21
58 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
BURLINGTON ALONG WITH RAIN GARDEN INSTRUCTION CARDS
PIZ
of "
Alamance i
Creek Week s
Litter Ao -410� F
Cleanup
2021
NC Stream
Watch on
the Haw,
March
2021
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ON TRAILS ALONG THE
HAW RIVER IN ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
8 RESIDENTS OF GREEN LEVEL WHO PICKED UP OR DOWNLOADED A
BUFFER BASICS BROCHURE FOR BACK CREEK -HAW RIVER
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
fidwmce
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
ftfffitf00
itfi , SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
85 5 IMPRESSIONS & ENGAGEMENT (FACEBOOK +
INSTAGRAM) ATTRIBUTED TO GREEN LEVEL
VISITS TO WWW.STORMWATERSMART.ORG WEB 16
PAGES ATTRIBUTED TO GREEN LEVEL
STORMWATER SMART ANNUAL REPORT FY21
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'•� SMART

FY21 DIRECT EDUCATION REPORT
TOWN OF HAW RIVER
NPDES Permit No. NCS000404; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing
Clinic,
Graham -
Mebane Lake
31 # OF HAW RIVER RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS
IN FY21 ( PICKED UP AT LIBRARY AND FARMERS MARKET)
33 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
HAW RIVER ALONG WITH RAIN GARDEN INSTRUCTION CARDS
IPA "
Alamance
i
Creek Week
Litter
s
Ao -; F ,
Cleanup
2021
NC Stream
Watch on
the Haw,
March
2021
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ALONG THE HAW RIVER IN
ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
e 62* COMMUNITY CLEANUP ATTENDEES DURING
x ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
9 RESIDENTS OF HAW RIVER WHO PICKED UP OR DOWNLOADED
A BUFFER BASICS BROCHURE FOR BACK CREEK -HAW RIVER
42* ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
fidwmce
CREEK
WEEK
CREEK WEEK: MAY 1- MAY 8, 2021
621 PARTICIPANTS
0 * 0 0 0
ftfffitf00
itfi , SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
95 IMPRESSIONS & ENGAGEMENT (FACEBOOK +
INSTAGRAM) ATTRIBUTED TO HAW RIVER
VISITS TO WWW.STORMWATERSMART.ORG WEB
85 PAGES ATTRIBUTED TO HAW RIVER
STORMWATER SMART ANNUAL REPORT FY21
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'•� SMART

FY21 DIRECT EDUCATION REPORT
CITY OF MEBANE
NPDES Permit No. NCS000402; ; Jordan Lake Rules Adoption
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fishing _
Clinic,
Graham -
Mebane Lake
61 # OF MEBANE RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS FROM
MEBANE PUBLIC LIBRARIES IN FY21
53 # OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
BURLINGTON ALONG WITH RAIN GARDEN INSTRUCTION CARDS
PIZ
of "
Alamance
i
Creek Week
s
Ao
Litter
-410� F ,
Cleanup
t: 2021
• _i
NC Stream
'
Watch on
the Haw,
March
2021
alamazce
CREEK
WamEEK
24* VIRTUAL WEBINAR ATTENDEES FROM ALAMANCE REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
8 NC STREAM WATCHERS TRAINED ON TRAILS ALONG THE
HAW RIVER IN ALAMANCE COUNTY PARKS
84* EDUCATIONAL GEOCACHING CHECK -INS FOR
ALAMANCE CREEK WEEK (MAY 2021)
62* COMMUNITY CLEANUP ATTENDEES DURING
ALAMANCE CREEK WEEK
104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES, ALAMANCE 0020)
49 RESIDENTS OF MEBANE WHO DOWNLOADED OR PICKED UP A
7 BUFFER BASICS BROCHURE FOR BACK CREEK AND CANE CREEK
42ATTENDEES AT FISHING CLINICS DURING ALAMANCE CREEK WEEK (LAKE
MACKINTOSH MARINA, GRAHAM-MEBANE LAKE, & LAKE MICHAEL)
7�1 ** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
BY STORMWATER SMART:
• ENVIRONMENTAL EDUCATORS OF NC
• 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
a •_a
CREEK WEEK: MAY 1-MAY 8, 2021,,,.-'/
621 PARTICIPANTS <
Thank you to Alamance County Public Libraries for
distributing Nature Notebooks, Seed Packets, and
Rainscaping Guides! For cleanups and NC Stream
Watch programming during Alamance Creek Week
(May 1 - May 8), special thanks to staff at NC Wildlife
Resources Commission, local farmer's markets, and
Recreations and Parks departments at the county
level and in each member community.
STORMWATER SMART ANNUAL REPORT FY21
a � urtN{ YYA � Crt
'•� SMART

FY21 MASS MEDIA REPORT
CITY OF MEBANE
NPDES Permit No. NCS000402; ; Jordan Lake Rules Adoption
59 TV ads and 229 radio spots delivered the message: "Clean Water Begins with YOU and ME!"
88,985 TELEVISION ADVERTISING IMPRESSIONS
51,643 RADIO ADVERTISING IMPRESSIONS
1681928 ONLINE DISPLAY ADVERTISING ON GOOGLE
9,227 VIDEO VIEWS (PAID PLACEMENT ON TWITTER)
100* SOCIAL MEDIA POSTS ON FACEBOOK AND INSTAGRAM
536 IMPRESSIONS & ENGAGEMENT (FACEBOOK + INSTAGRAM)
479 VISITS TO WWW.STORMWATERSMART.ORG WEB PAGES
100 posts covered all 28 member communities; other numbers on this page are
specific to the member community. For regional totals and more information on
FY22 paid advertising and social media, see pages 14-21.
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Analytics
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STORMWATER SMART ANNUAL REPORT FY21

FY21 DIRECT EDUCATION REPORT
CITY OF THOMASVILLE
NPDES Permit No. NCS000436
* ACTIVITY IN ALAMANCE REGION ** ACTIVITY IN 6-COUNTY REGION
Fred the
SMART
Painted
Turtle
# OF THOMASVILLE RESIDENTS GIVEN EDUCATIONAL NATURE NOTEBOOKS
FROM DAVIDSON COUNTY PUBLIC LIBRARIES IN FY21
# OF NC NATIVE WILDFLOWER SEED PACKETS GIVEN TO RESIDENTS OF
THOMASVILLE ALONG WITH RAIN GARDEN INSTRUCTION CARDS
13* VIRTUAL WEBINAR ATTENDEES FROM DAVIDSON REGION IN
RAINSCAPING TRAININGS ON 8/12/21 & 8/19/21
59* COMMUNITY CLEANUP ATTENDEES (YADKIN RIVER
PARK (NOVEMBER 2020 AND AUGUST 2021)
19* FISHING CLINIC ATTENDEES DURING DAVIDSON COUNTY
CREEK WEEK (8/29/21)
' 104* VIRTUAL SUMMER READING PUBLIC LIBRARIES (JULLY & AUGUST,2ATTENDEES,DAVIDSON
00200
95 RESIDENTS OF THOMASVILLE WHO PICKED UP OR DOWNLOADED A
�l BUFFER BASICS BROCHURE IN FY21
Fishing Clinic 71** ATTENDEES AT STATEWIDE AND NATIONAL CONFERENCE PRESENTATIONS
on the BY STORMWATER SMART:
Yadkin, • ENVIRONMENTAL EDUCATORS OF NC
Aug'21 . 9/19/21; WILDERNESS EDUCATION ASSOCIATION, 2/12/21
SOCIAL MEDIA
100* SOCIAL MEDIA POSTS ON FACEBOOK AND
INSTAGRAM (REGIONAL)
�+ IMPRESSIONS & ENGAGEMENT (FACEBOOK +
17041 INSTAGRAM) ATTRIBUTED TO THOMASVILLE
VISITS TO WWW.STORMWATERSMART.ORG WEB
938 PAGES ATTRIBUTED TO THOMASVILLE
STORMWATER SMART ANNUAL REPORT FY21
STORMWATER
SMART

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