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Home My WebLink AboutWSMU_MRSV_Ltr_19980116 C406/404 1/1 eg.,r Regional Sales Office Ford Motor Company Atlanta Region Suite 530 Ford Division 1455 Lincoln Parkway January 16, 1998 Atlanta, GA 30346 Mr. Preston E.Howard,Jr.,P.E. North Carolina Department of Environmental Health and Natural Resources Division of Water Quality P.O.Box 29535 Raleigh,NC 27626-0538 Re: Shoe Enterprises Major Variance Request,Town of Mooresville(Iredell County) Dear Mr.Preston: Our dealers,Grady and Jeff Shoe(Shoe Enterprises)of Mooresville Motor Company requested that we address your commission regarding the location and site demands of a typical Ford dealership. In particular,they have asked that we address the issue of site size requirements. -r CD t 7, ON' When evaluating the demands of a new or relocating dealership site and site plan,we look to the potential market demand of the community in question. Each market segment varies in terms of cm population, market potential and competition. This evaluation and subsequent analysis yields an estimate of our potential market share. Based on this analysis we can determine a range of inventory volumes needed to compete effectively. Included in this analysis are the requirements needed in order to provide the quality today's customers demand. cr Each dealer works with an architectural/engineering design of their choosing to develop a site plan for a preliminarily approved site. The site plan is evaluated for its adequacy in providing space for new car Ad $✓ and used car inventory,as well as service lot space. The layout of the sales showroom,general offices, V service center and parts departments are evaluated to ensure the dealership will provide proper traffic DC .fi � ,✓avr. circulation on the site. Each dealership location and design is unique. Site location,site size and site Gru S;el2q,ztzjyt,6 shape all have an impact on the fmal dealership site plan. r _ The location proposed by Shoe Enterprises provides excellent access to the Mooresville market. -The '✓i proposed site has been evaluated in terms of the foregoing criteria. It is adequate for the demands of the Cr' f 7 market that it will service and demonstrates the important site characteristics Ford Motor Company looksg.:_ 5144 • for in a new or relocating dealership. We believe the siteplan would become insufficientc�+�t and service area parking spaces were reduced,especially in view of the past strong performance of Shoe Enterprises(winner of our North American Excellence Award),plus the future k„f a growing Mooresville market area. ely, • , rot • Richard J.Arb Regional Sale-4Afr , _�i rl'`L 1 --- v 1 :Y ' r"1'1 1'IIJIJ ICC 'V"1 LLC 1'1U I Uri L.-U . 1 N1_ r kJ'�bb'-}'-ib.ti.'U F - U 1 dl.':'l1/i'ddN Fit: J . e.lh'et-'..'.I_I E'JNEi DIV i. IL PLI r. paWanei Bala■ OA1ae •ern Motor company a11anla rl/pion Sudo SW ford OirialDn 1/66 Llnooln Partway January 16, 1998 Atlanta, 4A stave Mr.Praetor.E. Howard,Jr,, P.E. North Carolina Deportment of Environmental Health and Natural Resources Division of Water Quality P.n.Dot 295:15 Raleigh.NC 27626-0533 Re; Shoe Enterprises Major Varlance Request. Town of Mooresville(iredell County) Dear Mr. Preston: Our dealers, Grady ertd Jeff Shoe(Shoe Enterprises)of Mooresville Motor Company requested that we address your cottvnission regarding the location and sine demands of a typical Ford dealership In particular,they have eked that we address the issue of site size requirements. When evaluating the demands ora new or relocating dealership site and site plan,we Innk to the potential marker demand of the community in question. Each market segment v&-ies in terms of population, market potential and cnminerltIon, This evaluation and subsequent analysis yields an estimate of our potential market share. Based on this analysis we can determine a range of Inventory volumes needed to compete effectively Included in this analysis are the requirements needed in order to provide the gl:ality today's customers demand. Each dealer woks with all att:hiiecrurs1 engineering design of their choosing:o uevelcp a site plat. 'or a preliminarily a;proved site The sate plan is evaluated for its adequacy in providi'ig space far ;tl:w I.a and u used car its entire, ns we'1 as service lot space. The layout of the sales showroort,, general orrice., service center and rots depar rents are evaluated to ensure the dealership will provide proper traffic circulation an the site Each dealership location end design ,t unique. Site location. lite size and site shape all have at:impact un the final dealership site plan. The location rropuseJ by Shoe Enterprises provides excellent access to the Mooresville market, The proposed site h:s lacer evaluated in terms of the foregoing criteria. li is adegs,aza for tn.: demand-I Of the marker That it wil, service and demonstrates the important site characteristics Ford Motor Cc,rpanv lw;cs for in a ndw or relocating dealership. We believe the site plan would become insufTcrent if nee, t,aec: and service step parking spaces were reds/eel,especially in view of the pest Strung perfunnottcc of S'iue Enterprises i w uuier of c,ur North American Excellence Award),plus the future of a growing Mooresville marital area, (:7-1,—gm74; ,,E-- _ - �Ah, rw rr ` 5 ' 4 'l L b' ,,G Y 1 v V p 2 RicJtetraJ J. 1 ( �- Rogia na ' Les Manager re'G^ t ' d' G , ._ __/' 0 ' a ; e , �(/ _- c ' A- 01/21/98 WED 12: 47 [TX/RX NO 99291 Z 001 i✓- c. ._, i -� r , , , .u u r< 1 L L L. I'I U 1 U K t_U _ i N 1_ i!J 4O b 4�}r.`%�� LFLI LIIV p I L Ncli, • peptonal Seise Otftaa Io►a Uciar Cornowly Manta PIaplon aL m. 530 • Perri Division 1a56 Lincoln 7rar+cw11y Jatluttry 16, 1998 Atlanta, tL1 3044e • Mr. Preston E. Howard, Jr,, P.E. • Ntmh Ca_enlins Deprsrrrnent of EnvIronrnentel Health and Nanural Resources Division of Water Quality P.n. Roe 29535 • Raleigh,NC 27626-0533 Re; Shoe Enterprises Major Variance Request, Town rsf Mooresville (Iredell County) • Dear Mr. Preston: • Our dealers, Grady arid Jell'Shoe (Shoe Ertterppiees) of Mooresville Motor Company requested that µ'e address your commission regarding the Iodation and rite demands of a typical Ford dealership In • particular, they have asked that we eddrees the issue of site size requirements. When evelutuing the dc:mal'ids of a new or relocating dealership site and site plan, we lank to the potential market demand of the community in question. Each market'egme-se va-icy in terms of oopulaelon, market potential and cnrnperitIon. This evaluation end subsequent analysis yield estimate of our potential market share. 13ased on this aaalysls we c9rt determine a range of lnvcncoi • - volumes needed to compete effectively. Included in this analysis ara the requ`re;aents needed in order • • to provide the quality today's customers demand. Each dealer works with an aichi:ecrura1 engineering design of their choosing to develr,p a site piar. .:or a prettrr,iaarily er ptraveld site. The site plan is evaluated for its adequacy in providing space for ;1trw 1.er and'Used car in enter,, ae well as service lot space. The layout of the sales showroom,, general ofTicr, service center and party departments ere evaluated to ensure the dealership will provide groper traffic circulation on the site Each dealership location and design is unique. Site location. lite size and sire shape all have st: impact un the final dealership site plan. The location ;erupuseJ t,y Shoe Enterprises provides excellent access to the Mooresv,ae Lnarket. The proposed site hie )ewee evaluated in terms of the foregoing criteria. It is adegt,ace for the rieramei of the • rnaricrr the it wil, )er. ce and demonstrates the important site charaeterietics Fcrd Motor Ceir•,pany loeiks for in a new' or r_loeati.ng dealership. We believe the site plan would become insLffc',en. if new, uses and service arse parking spaces Were reducd, especially in view of the pest in wig periurIIauL.c of S:sue • Enterprises i%A.lntler of our North American Excellence Award), plus the fureet of e growir.g MocresviIlc market area. Richard 1 • Regime' ' les Nfanager