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HomeMy WebLinkAboutNC0000272_Evergreen Response Comments EPA_20120417 evergreen".I& Canton Of ice packaging 175 Moire weer. Canton, NC 28716 17 April 2012 PSD 30-12 Tom Belnick CERTIFIED MAIL Supervisor, Complex NPDES Permitting Unit RETURN RECEIPT REQUESTED Division of Water Quality 7008 3230 0002 2591 1663 North Carolina Department of Environment and Natural Resources 1617 Mail Service Center Raleigh,North Carolina 27699-1617 Subject: Response to EPA Comments dated 28 March 2012 March 2012 Revised Color Perception Study NPDES Permit NC0000272 Blue Ridge Paper Products Inc. Canton Mill Dear Mr. Belnick— Attached is our response to EPA comments received by the DWQ on 28 March 2012 and forwarded to Blue Ridge Paper Products Inc. for evaluation. The EPA comments concern the revised Color Perception Study Plan submitted on 16 March 2012. Evergreen has consulted with Drs. Prestrude and Cherry about the comments. The response to comments is an addendum to the study plan and is the result of a collaborative effort between the company and Drs. Prestrude and Cherry. We understand EPA's interest in clarifying how the perception study data will be analyzed and used. Evergreen shares this interest. EPA also had specific questions about discrepancies in the study plan appendices, several of which were submitted as examples. Those discrepancies have been corrected in a revised version of the study plan enclosed with this letter. Please let us know if you have questions, or if you need additional information. Very truly yours, BLUE RIDGE PAPER PRODUCTS INC. DOING BUSINESS AS EVERGREEN PACKAGING Paul Dickens Nick McCracken Manager—Environmental Affairs Water Compliance Coordinator 828-646-6141 828-646-2874 paul.dickenskeve�ack.com nick.mccrackengeve�ack.com Doing Business in California as Evergreen Beverage Packaging Tom Belnick, NC DWQ, 17 Apr 2012 Page 2 Attachment: Response to EPA comments dated 28 March 2012 concerning the March 2012 Revision to the Color Perception Study Plan Enclosure: Proposal for Site Specific Study of Color in the Pigeon River—April 2012 cc (w/attachment & enclosure): DWQ ARO Color Team, Internal Distribution eve r nTMcff Canton Office packaging 175 Moire weer. Canton, NC 28716 Attachment Blue Ridge Paper Products Inc. dba Evergreen Packaging (BRPP) Response to EPA Comments dated 28 March 2012 concerning the March 2012 Revised Color Perception Study Plan 17 April 2012 Comments on Revised Color Perception Study dated 28 Mar 2012 received from EPA via DWQ were in two parts. EPA Comments - Part 1 of 2: EPA COMMENTS ON REVISED PIGEON RIVER COLOR PERCEPTION STUDY The EPA appreciates the revisions that were made to the original study plan based on our March 6 comments and the inclusion of more detail regarding how the study will be conducted. We do have the following comments based on the revised study plan. If the color study is conducted and used to support a future removal of the existing color variance, our goal is that the study be as credible and scientifically supportable as possible. 1. EPA Comment- Dr. Cherry's response #1 to EPA's previous comments alludes to a statistical analysis of observer ratings, but provides no details regarding that analysis. We request additional details regarding how observer ratings for the three days of observation will be analyzed and assessment of aesthetic quality will be conducted, especially in light of comments #4 and#5 below. We request this so there is up front agreement and less need to question the basis behind any study conclusions. Response Our response is in two parts — how data may be analyzed and presented and what specific perception data will be collected in the field. Data Analysis - Perception study data on the aesthetic aspects of the water will be organized by descriptive statistics into a group mean, range, and standard deviation of observation ratings for all categories and individual aspects for each observation site. Correlations between ratings and color will be determined for each site and across sites. The statistical evaluation of data including ANOVA, simple t-test and correlation will determine if there are significant differences and relationships between and among ratings at each site. Doing Business in California as Evergreen Beverage Packaging Response to EPA Comments, Page 2 Examples of how the perception study data on a specific observation day and on all observation days may be statistically evaluated and summarized are illustrated in the following table and graph. Other examples appear in the published color perception studies cited in the revised study plan. Example Statistical Comparisons for Color Perception Study (illustration only) RM RM RM RM RM RM RM RM 24.7 42.6 48.3 52.8 61.2 62.9 62.5 67.5 Perception Study Brown's HEPCO Ferguson Clyde Thickety Fiber- Canton Wells Rd Data Bridge Bridge Bridge Bridge 02 ville Park Aesthetic Aspects • Scenic Beauty ANOVA,t-tests and correlations on individual aesthetic aspects at each • Color observation site and across all observation sites to test relationships and • Clarity trends. Purpose is to determine how individual aspects are related and • Wading how individual aspects affect overall aesthetic rating scores.Additional • Swimming purpose is to determine any statistical difference or similarity between • Fishing observation sites on each observation day and on all observation days. • Rafting, canoeing, boating River Quality Data ANOVA,t-tests and correlations of individual aesthetic aspects and overall rating scores against color and turbidity data across all observation sites. • Apparent Color Purpose is to determine statistical differences between sites, relationships • True Color between color and turbidity, and if aesthetic ratings are statistically • Turbidity correlated with color and turbidity data. ANOVA,t-tests and correlations of individual aesthetic aspects, overall River Flow rating scores, and color and turbidity data against river flow and mill color discharge data across all observation sites. Purpose is to determine Canton Mill Color statistical differences between sites, relationships between color,turbidity, Discharge river flow and mill color discharge, and if aesthetic ratings are statistically correlated with river flow and mill color discharge. Environmental ANOVA on environmental attitude survey elements to compare to control Attitudes Survey group norms and then across rating scores to test for bias. Purpose is Elements validation of the perception study data. Response to EPA Comments, Page 3 Example Presentation of Aesthetic Rating Data (illustration only) Range and Mean of Aesthetic Quality Rating by Pigeon River Mile on DATE tw 7 '~ S c d a� 3 2 a 1 7 17 6 6V 6,> -6' EXAMPLE f � o not actual data ' �1, Perception Data — In its letter dated February 22, 2010 regarding the NPDES permit ultimately issued in May 2010 and effective June 1, 2010, the EPA suggested a study such as the Color Perception Study proposed by Evergreen Packaging to assess ambient color levels in the Pigeon River in North Carolina. The purpose of the Perception Study is to assess, in a quantitative fashion, the aesthetic component of the North Carolina narrative standard for color. The proposed study will obtain data on how independent observers perceive ambient color levels in the river, at different locations, in different seasons, under different flow conditions, and how these perceptions affect the observers' opinions about use of the water. Drs. Prestrude and Cherry designed the Color Perception Study to obtain data on seven (7) "aspects of the water" in three (3) general categories that put the evaluation of ambient color into context of appearance and appropriateness for use. These aspects are: Response to EPA Comments, Page 4 • Scenic beauty o Upstream and downstream • Appearance of the water o Color o Clarity • Activities o Wading o Swimming o Fishing o Rafting, canoeing, boating Scenic beauty is an important anchor to determine how the environmental setting may boost or take away from other ratings specific to appearance of the water and appropriateness for use. [See response to EPA comment 2]. 2. EPA Comment- The revised study plan and written instructions in Appendix G indicate that scenic beauty will be evaluated at each site, along with water color and water clarity. Our interpretation is that "scenic beauty" includes both the River and the land surrounding the River. Because "scenic beauty" includes a land component that is not a direct measure of the aesthetic quality of the Pigeon River and that land component is likely to be the factor that will be focused on the most (rather than the River color), how will observers' scenic beauty ratings be used vs. ratings for combined water clarity+ color? Without further clarification, we strongly recommend that "scenic beauty"not be assessed and that the revised study plan not include it. Response Because no observer can look at a river in a vacuum, the observer cannot help but notice the surrounding topography, vegetation and land use when approaching an observation site. Rating of scenic beauty is an important anchor and will be included in the data collected for the Perception Study. The data can be analyzed with scores for scenic beauty included or not included. A combined score, including scenic beauty, may or may not be more predictive than one without, but that cannot be determined if the observers do not rate sites for impression of scenic beauty. Observer comments recorded on field rating sheets are valuable in this determination. Response to EPA Comments, Page 5 3. EPA Comment- The revised study plan states that observer ratings will be collected after each site assessment. Because observers will view upstream reference "clean" sites last, if they then realize they want to change previous ratings for any downstream site, will they be allowed to do that? Response Observers will not be allowed to change ratings for any prior rated sites. It is standard practice to collect the completed ratings sheet upon conclusion of the observation at each site. It is also standard practice in rating scale procedures to instruct observers not to look at other observers' ratings or discuss their ratings. Similarly, raters are asked for their first response. Observers will be instructed not to use their mobile phones or other electronic devices for any purpose. The study procedure would not be valid if observers were allowed to change their ratings after seeing the mill or sites above the mill. The example Field Instructions to Observers and the Site Observation sheets in Appendices G & H have been revised and reformatted to comport with our response to EPA comments 1, 2 U. 4. EPA Comment- The environmental attitudes questionnaire/environmental response inventory in Appendix D was not a part of the original study plan. The majority of its questions do not directly assess one's environmental views (e.g., #62—"I would enjoy entertaining famous people"; #106—"I like to ride on roller coasters"; #113 - Birth control practices should be accepted by everyone.) It is difficult to understand the basis of further excluding observers based on the responses to this questionnaire. Because observers have already been screened regarding current or past affiliation with several environmental groups, it seems the inventory is being used to further exclude observer ratings that might be considered as "extreme." If available, we request additional details regarding the basis of the questions and how responses are judged to determine environmental attitudes that reflect a central tendency and the basis for excluding those outside one standard deviation from the mean from providing relevant observations during the survey. Response In discussion with Drs. Prestrude and Cherry, we understand that the Environmental Attitudes Questionnaire / Environmental Response Inventory is an important control to add credibility to the Color Perception Study. We defer to their expertise that this recognized standard environmental attitude tool and control should be part of the Color Perception Study of the Pigeon River. Dr. Prestrude provides more detail below to explain how the questionnaire is used. Response to EPA Comments, Page 6 Prestrude - Neither the Environmental Attitudes Questionnaire nor the vision tests are used to exclude observers. We have used these procedures in three other river color studies and have not excluded an observer yet. They are included as a set of controls. All observers' ratings will be included in the data set, but if an observer or observers do not match the norms, we can look at the data set with and without their ratings. Actually, by my count, at least 110 of the items in the ERI [Environmental Response Inventory] are clearly environmental. All of the items derive from an initial base of over 300 self-report statements. Over 3000 people responded to these items. These responses were analyzed by determining the correlation of each item with every other item. Then, by factor analysis, the items were grouped into "factors" or scales defined by significant inter-correlations among all the items that make up a scale. This process is described in the ERI manual. Even items that don't seem to refer to the environment can be valid because of their relationship to environmental attitudes. 5. EPA Comment-If observers will be disqualified based on both the visual screening and the environmental inventory, it appears that evaluations will not be based on 25 observers, but a substantially smaller subset that may not be a credible minimum. What is the minimum number of observers needed for a given day of observation? What happens if that minimum number is not achieved? Based on the concerns in comment#4 and here, it is difficult for EPA to support use of the environmental response inventory. Response A sufficient number of observers will be selected and screened to ensure that there are a sufficient number of observers on each observation day. Discussion with Drs. Prestrude and Cherry indicates that a target of 25 observers will provide sufficient statistical power for a valid study, even if there are a few absences. Concerning the environmental response inventory (EPA comment 4), it is an important study control and will be included. The questionnaire is completed at the end of the day after all sites have been rated. Based on Dr. Prestrude's experience with prior color perception studies, the number of observers excluded by screening is minimal, and there are no problems mobilizing sufficient numbers on observation days. 6. EPA Comment- Dr. Cherry's response#14 states that non-registered voters will not be excluded as participants. However, question 6 of the Appendix C sample screening sheet indicates that a non-registered voter will be excluded. We recommend that question 6 be deleted. 7. EPA Comment- Dr. Cherry's response#12 states that the participant selection screen will ask potential observers whether or not they have visual acuity or color perception problems. However, question 8 of the Appendix C screening sample addresses vision Response to EPA Comments, Page 7 only in the context of riding in a van or walking. We recommend that question 8 be revised to "Do you have any unaddressed physical or vision restrictions such as color blindness or nearsightedness?" 8. EPA Comment-Dr. Cherry's response#16 states that canoers and rafters will be allowed to participate, but question 13 of the Appendix C screening sample still specifically excludes them. Question 13 should be revised so that canoers/rafters are not excluded. 9. EPA Comment-Dr. Cherry's response#17 states that members of various environmental groups that have challenged the most recent mill permit will be excluded, but question 14 has not been revised to include the names of those groups. Response to EPA Comments 6-9 All of the Appendix examples have been revised to comport with the text of the study plan and previous response to comments. 10. EPA Comment-EPA's original comment#8 related to the color levels occurring in the river during the surveys. Our concern is that the ambient color levels should be in the range of 50 to 120 pcu during the surveys. If the ambient color levels are not in this range, it is not clear that the study will achieve its intended purpose. For example, if instream color levels are not greater than 50 pcu during the site visits, and the observers' opinions support the conclusion that the aesthetic criterion is being met,that scenario leaves open the question as to whether higher ambient color levels also meet the aesthetic criterion. NC water quality standards require that the narrative color criterion be met at flows at or above the 30Q5 instream flow. From EPA's perspective, it would not be sufficient,based on the scenario that observers' ratings during all of the site visits support an outcome that the color narrative is met, to conclude that continuation of the color effluent limits at levels in the current permit is consistent with the color narrative—unless the highest ambient color levels during the site visits were consistent with the projected ambient color levels that would occur at the current color effluent limits and the 30Q5 flow. EPA has estimated that the current permit color limits, when discharged at the 30Q5 flow, results in ambient color levels in the middle of the 50 to 120 pcu range. Therefore, we suggest that the study include a contingency plan if ambient color levels in the upper part of this range do not occur during the site visits. Response Observations from independent observers under normal mill operating conditions, on different dates and under different river flow conditions will provide a statistically accurate analysis to support the interpretation and application of North Carolina's narrative color standard to the Pigeon River near Canton. The governing flow for the NC Narrative Standard is 30Q2, not 30Q5. The 30Q2 at Canton is 58 mgd. We understand that EPA recommended an assessment of ambient color levels in the range of 50 to 120 platinum cobalt units. Because we Response to EPA Comments, Page 8 cannot control or ensure color levels in a specific range in the Pigeon River, three observations in different seasons and river flow conditions are necessary for an accurate Perception Study that accounts for the river's natural variability. It would be inappropriate for the Canton Mill to increase color discharge or throttle river flow as was suggested in some preliminary discussions on the Study Plan. Those actions are generally not feasible, and/or are contrary to the NPDES permit. Color discharge on river observation days will reflect normal Canton Mill operation. The low flow period on the Pigeon River typically occurs between August and October of each year. We will monitor how river base flow is trending this summer and adjust plans for the 3rd Quarter observation to correspond with the period of normal annual river low flow. Delay in the date of the 3rd observation trip may push back the date by which the study data can be analyzed and the final study report prepared. EPA Comments - Part 2 of 2 Based on Dr. Cherry's numbered responses to our first round of comments: EPA Comment No. 4 - The statement that there is a psychological bias that comes from seeing the upstream water is not intuitively obvious just by providing this statement. If it is not scientifically explained using references, it will be questioned by outside parties. Please provide the references that explain the psychological bias for this bias. This is the same comment as original EPA Comment No. 4b. Response The purpose of this study is not to assess differences in color of the Pigeon River above and below the mill, but rather the appearance of the water and appropriateness for use at each observation site. The planned order in which sites are observed forces a site by site independent assessment that is separate from point and non-point contributions of color, turbidity and other factors influencing aesthetic quality. The mill is large and cannot be avoided when viewing the upstream sites, which creates a bias that all downstream conditions observed are related to the mill. The study design removes the observers' awareness of the mill to the greatest extent possible so that observations are neutral evaluations of the water. The observation sites at Fiberville and at the Recreation Park have the mill as part of the background environmental setting, the effect of which will be evaluated with the scenic beauty rating. Dr. Prestrude has provided references on bias that are included in the revised plan. A key reference is the Masters Thesis by Laws [Laws, E. L. (1990). THE EFFECT OF INSTRUCTIONS ON SCENIC BEAUTY RATINGS OF RIVERSCAPES AND THE PREDICTION OF THOSE RATINGS BY ENVIRONMENTAL QUESTIONNAIRES. MS Thesis. Virginia Polytechnic Institute and State University.] Response to EPA Comments, Page 9 EPA Comment No. 14 - This is a new selection method not previously mentioned. The statement that residents from the local geographic area only should be used should be explained. What will be the extent of the geographic area and what value will that add? Response The standard being evaluated is the North Carolina narrative standard for color. Information on county and state of residence will be used by the opinion research agency that recruits and screens observers to obtain a mix of independent observers from the Western North Carolina region. There is also the practical matter of travel distance. The observers need to live within a reasonable commuting distance of Waynesville, NC where the observers will gather at the start of each observation day. EPA Comment No. 16 - The statement is made to avoid rafters from Tennessee. Why?No explanation is given. Response The screening tool to recruit observers has been clarified to exclude rafting guides working on the Pigeon River in Tennessee. These guides as a group participated in the February 2010 public meeting on the Canton Mill NPDES permit in Cocke County and were active in Clean Water Expected in East Tennessee (CWEET). EPA Comment Page 5 - Rating Scales. Clarity and color scores will be combined for one score on water quality? Why will the values for color and clarity be combined? Why not keep those scores separate? Many people may not understand the definition of clarity, so those scores may not provide a sound basis for evaluation vs. color which is the main object of the study. Clarity is also not the basis for the variance. Calling the combined scores 'water quality' gives the impression that it is rating more than color and clarity but is somehow rating the quality of the water. If they are combined(which we do not suggest) the combined score should be called the 'combined score for color/clarity'. Response See response to Part 1 EPA comments 1& 2 above. Color and clarity are separate aspects of the aesthetic component. Separate rating of clarity is necessary to separate the turbidity element of apparent color from true color which is dissolved. Color is tint. Clarity is how far into the water you can see. For example, are the rocks in the river bottom visible? Drs. Prestrude and Cherry have determined, based on prior color perception studies, that the average independent observer intuitively understands the difference between color and clarity without explanation. These are important aspects of the appearance of the water to evaluate and relate to the Mill color discharge as well as to non-point and tributary sources that affect the appearance of the main stem of the Pigeon River. Response to EPA Comments, Page 10 The NC narrative standard for color includes the qualitative element of acceptable (not objectionable) aesthetic quality. The interpretation and application of the standard to the Pigeon River near Canton should be based on the ratings of independent and neutral observers who, at a minimum, are not water quality experts, not associated with the mill and not associated with legal challenges to the wastewater permit. Blue Ridge Paper expressly asked the experts — Drs. Prestrude and Cherry — to design a Color Perception Study that is independent so the results are credible to all parties involved in continued protection and improvement of the Pigeon River. Proposal for Site Specific Study of Color in the Pigeon River Albert M. Prestrude, Ph.D. and Donald S. Cherry, Ph.D. April 2012 Introduction and Background The 2010 Color Variance issued by the NPDES Committee of the North Carolina Environmental Management Commission ("EMC") includes the following language in paragraph 12.1). on page 14. Compliance with the North Carolina color standard in the Pigeon River shall be established by results from a site-specific study of color in the Pigeon River. The study protocol shall be approved by DWQ and will generally be as outlined in EPA's letter of February 22, 2010 to DWQ. Results of this study shall be evaluated by the FMC's NPDES Committee as part of any new request to remove the variance. The language, beginning on page 5 of the EPA letter of February 22, 2010, reads as follows: Recommendation For Site-Specific Study In order to create a better record for any future effort to reinterpret the narrative color standard, and ensure that authorized discharges are protective of the narrative standard, EPA recommends the addition of a condition in the draft permit requiring the permittee to provide funding for an independent study of color levels in the North Carolina segment of the Pigeon River, or a segment of a watershed that is reasonably similar to the physical characteristics of the Pigeon River downstream of the mill. The study should focus on the aspects of the State's narrative color standard that are relevant to conditions and limits on the permit, and should address assessment of color levels in ambient waters of the Pigeon River (or other watershed(s), as specified above) when those levels are in the range of 50 to 120 PCU. The permit could also include a reopener clause to implement the conclusions of the study if warranted. EPA believes that an independent, unbiased site-specific study would be useful to determine how the State's narrative color standard should be interpreted or applied to the Pigeon River near R&S 928021-1 Color Perception Study Plan—April 2012, Page 2 Canton. Such a study would be valuable in addressing uncertainties relating to the narrative standard for color because many site-specific factors influence the overall perception of an individual stream setting and the level of protection needed for a stream or watershed. Evaluation of the Pigeon River downstream of the Blue Ridge mill is even more critical for setting regulatory targets, given the color levels in the river, and the public interest in the present permitting process for the Blue Ridge facility. The study would be conducted with unbiased observers. For example, college students were used in some of the studies performed by Prestrude. The results of the study could be used by the State to address other issues related to the application of the North Carolina narrative color standard, such as whether it would be more appropriate to establish a regulatory requirement for the river solely based on a specific color concentration, or as an increment over "background" color levels. We also suggest that EPA be involved in the review and approval of the framework of the plan for conducting the study prior to initiation. North Carolina Water Quality Standard for Color The North Carolina water quality standard for color is set forth at 15A N.C.A.C. 2B.0211 (f) and reads as follows: 69 Oils, deleterious substances, colored or other wastes: only such amounts as shall not render the waters injurious to public health, secondary recreation or to aquatic life and wildlife or adversely affect the palatability of fish, aesthetic quality, or impair the waters for any designated uses. Proposed Study Blue Ridge Paper Products Inc. d/b/a Evergreen Packaging ("BR-PP") proposes to fund a study of color levels in the Pigeon River in North Carolina focusing on the aesthetic component of North Carolina's narrative color standard relevant to conditions and limits in the NPDES permit issued to the Canton Mill. The study will be done, generally in accordance with the protocol described in the EPA letter of February 22, 2010, to the North Carolina Division of Water Quality. The study will be conducted by Albert M. Prestrude, Ph.D. of Alcyon Consulting Color Perception Study Plan—April 2012, Page 3 and Donald S. Cherry, Ph.D. Dr. Prestrude is an expert in environmental psychology and has performed similar color perception studies on rivers in the United States. Dr. Cherry, an expert in aquatic ecotoxicology, has worked on similar color perception studies in the past, and is the author of numerous articles in peer reviewed journals and publications. Curriculum Vitae for Drs. Prestrude and Cherry are attached(see Appendix A). Both Dr. Prestrude and Dr. Cherry are retired from the faculty at Virginia Tech. Graduate students at Virginia Tech assisted in past studies. The study will focus on the aesthetic component of the North Carolina Water Quality Standard for Color by measuring independent observers' perceptions of the aesthetic quality of the Pigeon River in North Carolina above and below the Canton Mill. The observers will be taken to a number of different locations along the river and asked to answer a series of questions designed to assist them in evaluating the sites. Study Procedures • Observation Sites — Eight sites on the Pigeon River, all in North Carolina, have been selected for observation. Drs. Prestrude and Cherry have visited and inspected all the sites. The sites were selected to be approximately equidistant (between sites), to be accessible, to accommodate vans and passengers and to limit traffic hazards. The site locations are shown on the map in Appendix B. The observations will begin at the North Carolina / Tennessee line and work upstream so as not to bias the observers. The observation sites include the end of the mixing zone (Fiberville Bridge) and two locations above the Canton Mill discharge. • Independent Observers - Twenty-five (25) independent observers will be recruited and selected from the western North Carolina area by an independent consulting firm. Observers will be screened for biasing factors and ability to carry out the requirements of the study (Appendix C). For example, individuals Color Perception Study Plan—April 2012, Page 4 who work, have worked, or are related to current or past employees of the Canton Mill, will be excluded. Individuals with uncorrected vision problems, with conditions limiting or precluding spending several hours in a van, getting into and out of a van, and walking short distances on uneven terrain, will not be recruited. Individuals who are or have been members of entities involved in prior or pending litigation against the Canton Mill will not be recruited. On the dates of the observations, observers will be screened for visual acuity, color vision and contrast sensitivity. The observers will be asked to report to a central location in Haywood County, North Carolina where they will be provided a light breakfast and receive instructions. After the observations, the observers will be provided lunch and will complete an environmental attitudes questionnaire consisting of 184 statements regarding the environment and its use. The respondents indicate their degree of agreement or disagreement with each statement (Appendix D). All observers will also be given visual acuity and color vision tests (Appendices E and F). The number of observers will be limited to twenty-five (25) to ensure observer safety, to allow all observers to view a site at the same time, and to allow all observers to observe all sites on the same day. Based on prior experience, screening observers for visual acuity, color vision and environmental attitudes will not result in an insufficient number of observers. • Personnel — Research Supervisor (A.M. Prestrude), three assistants, professional photographer, van drivers and security personnel to direct traffic. The assistants are Virginia Tech graduates with previous experience in this type of environmental study. • Procedures — Dr. Prestrude will introduce himself, the assistants, and the photographer and describe the procedures. Each observer will be given a clipboard and pencil. Each clipboard will have a written copy of the instructions (Appendix G) with the observer's number and multiple copies of the ratings scale. There will be a brief practice session in which the observers will look at slides of Color Perception Study Plan—April 2012, Page 5 river scenes and rate them. These ratings will be collected and filed. The observers will then be sent to the waiting vans. Two of the assistants will act as van leaders to organize and direct the activities of the observers in their vans and at each site. The third assistant will be responsible for collecting the rating scales at each site. Observers will be instructed to turn off their mobile phones. No incoming or outgoing calls or internet searching will be allowed. Observers will be asked to remove sunglasses. Water, soft drinks and snacks will be available in the vans. There will be bathroom stops along the way. Uniformed security personnel will direct traffic at each site. • Site Evaluations — The sites will be evaluated on three different dates. Exact dates have not been identified, but it is anticipated that the observations would be done during spring and summer of 2012 representing river conditions in May, June/July and August/September. Water samples will be collected at each site by an independent environmental consulting firm and will be analyzed for conductivity, total dissolved solids, and true and apparent color. The analysis for true and apparent color will be done by an independent laboratory and by the Canton Mill laboratory. Analysis for all other parameters will be done by an independent laboratory. Observation events will not be done within three days of a measurable rain event. Individual observers will be contacted via e-mail or phone on the day prior to the event to remind them to be there, or in the case of bad weather, that there will not be an event. Multiple light levels will determined and noted at each site and a computerized photographic record will be maintained of water appearance, sky conditions, upriver and downriver views and the location of the observers when they made their ratings. • Materials—Observers will be provided with 7—Point Likert (Likert, 1932) scales with anchors at 1 (unacceptable), 4 (acceptable), and 7 (very attractive) (see Appendix H). This rating procedure, called magnitude estimation, has been used by psychologists and psychophysicists for 200 years to quantify human perceptual experience. The rating procedure has also been adopted in other venues. For Color Perception Study Plan—April 2012, Page 6 example, in gymnastics and figure skating, contestants are judged and scored on a numeric scale, of 1 to 7 or 1 to 10. In recent years, numeric scales have been used to evaluate fire and insect damage to national forests (see e.g. Buyhoff, Wellman and Daniel, 1982) and studies of the impact of treated industrial effluent on receiving waters (Laws, 1990); (Prestrude, 1996, COLOR: Misperceptions About the Aesthetics of River Color); (Prestrude & Laws, 1988 [study on the Hiwassee River for Bowater]) (Prestrude, Laws and McMurry, D.K. — Hiwassee River Color Perception Study, Proceedings, 1991 Environmental Conference, Technical Association of the Pulp and Paper Industry, pages 599-614). These procedures typically result in at least interval scales of measurement from which the numbers can be summarized and subjected to statistical analysis (Stevens 1950; 1975). • Ratin! Scales - There will be seven rating scales on each sheet. The first scale will refer to the scenic beauty/aesthetic quality of the site looking up river and down river. The second scale will refer to the color of the water. The third scale will refer to the clarity of the water. The last four scales will refer to the acceptability of each site for recreational activities including wading, swimming, fishing, and rafting, canoeing, boating. There will be a space for comments on each rating sheet, and observers will be encouraged to write comments. A sample rating scale is included in Appendix H. • Environmental Response Inventory — Upon completion of the rankings, observers will be asked to complete an environmental attitudes questionnaire (Environmental Response Inventory -McKechnie, 1974, 1977, Appendix D). The results of this test will be used to identify observers with extreme environmental attitudes (defined as one standard deviation above or below the population mean). A copy of the scoring scales for Environmental Response Inventory is attached as Appendix I. • Visual Acuity — Brief visual acuity, contrast sensitivity and color vision testing procedures will be used to determine whether observers have visual problems not Color Perception Study Plan—April 2012, Page 7 identified or reported during the selection screening process. Observers will be thanked for their participation, paid $200 and dismissed. The process should be complete by 3:00 P.M. • Reporting - A report of the study will be prepared and submitted to the North Carolina Division of Water Quality and the United States Environmental Protection Agency on or before January 1, 2013. References 1. Buyhoff, G.J., Wellman, J.D. &Daniel, T.C. (1982). Predicting Scenic Quality For Mountain Pine Beetle and Western Spruce Budworm Damaged Forest Vistas. Forest Science, 28, 827-838. 2. Laws, E.L. (1990). The Effect of Instructions on Scenic Beauty Ratings of Riverscapes and the Prediction of Those Ratings by Environmental Questionnaires. MS Thesis. Virginia Polytechnic Institute and State University. 3. Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1-55. 4. McKechnie, G.E. (1974). Environmental Response Inventory. Palo Alto, CA: Consulting Psychologist's Press. 5. McKechnie, G.E. (1977). The Environmental Response Inventory in Application. Environment and Behavior, 9, 255-276. 6. Prestrude, A.M. & Laws, E.L. (1988). Hiwassee River Study. II. Color perception. Unpublished. 7. Prestude, A.M., Laws, E.L., McMurry, D.K. —Hiwassee River Color Perception Study, TAPPI Proceedings, 1991 Environmental Conference, Technical Association of the Pulp and Paper Industry,pages 599-614. 8. Prestrude, A.M.,Misperceptions About the Aesthetics of River Color, 1996. Color Perception Study Plan—April 2012, Page 8 List of Appendices Appendix A Curriculum Vitae of Albert M. Prestrude, Ph.D. and Donald S. Cherry, Ph.D. Appendix B Pigeon River Site Locations Appendix C Sample Screening Sheet Appendix D Environmental Attitudes Questionnaire Appendix E Visual Acuity Test Appendix F Color Vision Test Appendix G Field Instructions to Observers Appendix H Likert Rating Scale Appendix I Environmental Response Inventory Appendix A Curriculum Vitae of Albert M. Prestrude, Ph.D. and Donald S. Cherry, Ph.D. RESUME Albert M. Prestrude December 9, 2011 Born: May 26, 1934, Eastedge, ND Education: BA, Concordia College, Moorhead, MN. Major - psychology, minor - chemistry. MS and Ph.D., Florida State University, Tallahassee, FL. Major— experimental psychology, minor - psychobiology. Employment: I held my first job at age 14 washing dishes in a restaurant within a year becoming a grill cook. Through my high school and college years, worked as a bellhop, cemetery groundskeeper, furniture warehouseman, truck driver, wheat harvester, sheet metal worker, iron worker, and Forest Service fire fighter. 1958-1960 - Public School Teacher, Lolo, MT. 1960-1962 - Psychometrist, Univ. of Montana Counseling Center. 1962-1966 - Instructor, Grays Harbor, College, Aberdeen, WA. 1966-1969 - National Science Foundation Trainee, Florida State University. 1969-2000 - Assistant and Associate Professor, Virginia Polytechnic and State University, Blacksburg, VA. Retired as Emeritus Associate Professor. 1995-present - Self employed as Alcyon Consulting. Professional activities at Virginia Tech: Assistant and Associate Department Head, coauthored the application for a graduate program to the Virginia Council of Higher Education, began and chaired the graduate program in Applied-Experimental Psychology, served on numerous departmental, college, and university committees. Consulting: Spent one year at the Naval Aerospace Medical Research Labs as a Visiting Scientist developing vision tests for the selection and evaluation of carrier based tactical jet pilots. US Army Medical Service - served on a committee evaluating their Vision Research Program. Later advised on their program to evaluate and prevent ocular damage from laser range finders. Science Applications International Corp. Classified. Federal Aviation Administration - Develop "non-detonable" training aids for bomb detecting dogs. Five year contract. Environmental impact of treated papermill effluent on receiving waters. Four studies: Bowater Southern Corp., Paper Industry Information Office, Champion Paper, and Blue Ridge Paper. North Carolina Dept. of Water Quality - effect of textile mills on the Catawba River. Expert witness in environmental and hunting accident court proceedings. Numerous research reports published in national and international journals and papers presented at regional, national, and international scientific meetings. Directed the graduate research at the MSc and PhD levels of psychology, engineering, and architecture students Donald S. Cherry, Ph.D.—Three-Page Resume- November 2011 Rank: Professor Discipline: Ecotoxicology Highest Degree: Ph.D. Institution: Clemson University 1973 EDUCATION 1965 Furman University,Greenville,S.C.,B.Sc.Degree,Biology,Secondary Education. 1967 University of Arizona,Tucson,Summer Sessions,Chemistry. 1968 Wofford College,Spartanburg,S.C.,Summer Sessions,Chemistry. 1970 Clemson University,Clemson,S.C.,M.Cs.Degree,("Comparative Radiosensitivity in the Class Insecta"), Zoology,Radioecology. 1972 Duke Univ.,Marine Institute,Beaufort,N.C.,Summer Program in Marine Ecology. 1973 Clemson University,Clemson,S.C.,Ph.D. Degree,("Dynamics of a Piscine Community in a Reservoir Ecosystem"), Zoology,Aquatic Ecology,Environmental Health. PROFESSIONAL EXPERIENCE 1986 Professor—Biology Department and University Center for Environmental and Hazardous Materials Studies,VA Tech 1981-86 Associate Professor—Biology Department and University Center for Environmental Studies,VA Tech 1976-81 Assistant Professor-Biology Department and University Center for Environmental Studies,VA Tech 1974-76 Visiting Assistant Professor—University Center for Environmental Studies and Biology Department,VA Tech 1973-74 Postdoctoral Appointment with John Cairns,Jr.,University Center for Environmental Studies.Thermal Effects Upon Fish Populations in the New River at a Site-Specific Field Laboratory and Coal Ash Impact Upon Aquatic Food Chains 1972-74 Instructor,Human Ecology,Man and The Environment,General Biology at Clemson University MAJOR AWARDS AND RECOGNITIONS 1990-95 Senior Associate Director—University Center for Environmental and Hazardous Materials Studies TEACHING Description of Teaching Activities: Taught graduate/undergraduate level in Aquatic Ecotoxicology,Hazard Evaluation of Toxic Chemicals,Environmental Toxicology,Limnology,and Principles of Ecology. Student Advising Past Ten Years: Master Candidates:Travis Schmidt,Jessica Yeager,Matthew Hull,Alan Kennedy,Chad Merricks,Theodore Valenti, Branden Locke,Matthew Simon,Brandi Echols,Michael Chanov. Doctoral Candidates:David Soucek,Brandi Echols Major Professor:12 completed.Past 35 years:49 MS/Ph.D.s,14 Post-docs. RESEARCH Description of Research Activities Developing and carrying out eight specific areas of research.(1)Power Plant Ecology and Effects Upon Aquatic Food Chains.Documenting preference and avoidance behavior of fish from lethal exposures to heated,chlorinated discharges and acidic-alkaline pH excursions;studying potential control of Asian clams and zebra mussels that disrupt cooling systems; predicting safe concentrations of fly ash effluent,pH and ash particulate interactions upon aquatic receiving systems.(2) Correlation of Physiological-Biochemical Mechanisms with Toxicological Responses of Fish and Invertebrate Populations from Power Plant Effluents Stressed by Fly Ash and Heavy Metal Effluents.(3)Hazard Evaluation of Toxic Substances in Aquatic Ecosystems-Industry Versus State or Federal Regulatory Agencies.Investigating hazard evaluation of using field,field laboratory,field artificial stream microcosms,laboratory artificial stream systems,and accepted laboratory static and flow- through bioassay techniques;understanding the cost-effectiveness of these protocols to industry; providing the optimal and most applicable results of hazard evaluation studies in accessing environmental impact;developing new or revised protocols to optimize the current and future toxicity testing methodologies to access this area of hazard evaluation between industry and state or federal regulatory agencies.(4)Comprehensive Evaluation of Pulp and Paper Mill Effluents—Ecotoxicology,Color Perception and Dioxin Issues.Investigating the potential toxicity of effluents using US EPA approved test organisms and endemic species;carrying out in-river surveys of periphyton,benthic macro i nve rteb rates,and fish;evaluating scenic river beauty and color perception of darkened effluents;negotiating NPDES permitting between the paper industry and regulatory agencies and being an expert witness in litigious situations.(5)Waste Water Treatment Plant Revisions with Toxicity Reduction Evaluations.(6)Recovery/Restoration Ecology of Damaged Stream/River Ecosystems.Investigating the effects of non-point inputs from abandoned mined land(AML),sedimentation from agricultural runoff,and influences of rural town runoff upon ecosystem integrity.The overall strategy is to develop a watershed-level approach to restoration ecology.(7)Field Surveys for Native Unionids and Their Competitive Interaction with Asian Clams.Emphasis was to determine the most sensitive part of the life cycle of mussels in the laboratory as well as how Asian clam invasion contributes to their demise.(8)Biofouling and Control Strategies for Asian Clams and Zebra Mussels. Evaluating the efficacy and fate/effects of selected molluscicides upon pest organisms and endemic creatures residing in the water column and sediment. More Recent Pertinent Research Activities Conducted research in the recovery/restoration ecology of damaged stream/river ecosystems. Developed the first ecological improvement plan in watershed management prioritizing restoration activities between AML,agriculture and other nonpoint source discharges for the US Department of Justice.Conducted whole effluent toxicity testing for regulatory agencies, and am developing benthic impairment indices for streams adversely influenced by a bank erosion and sedimentation from poor land and use practices.Conducting watershed evaluations(N.Fork Holston River&Clinch River,VA)of point/non-point impacts upon native mussels and developing an improved field/laboratory ecotoxicological testing protocol for ASTM&US EPA standards.Developing an environmentally safe standard of Total Dissolved Solids for the coal mining industry as well as studying hollow fill impacts in headwater streams from mountain top-surface mining activities. RELEVANT RESEARCH PROJECTS Principal Investigator: Evaluation of Coal Mining Discharges for Toxicity in Clinch/Powell River Watersheds,VA. Sponsor: Virginia Coal Association,2007-2011. Principal Investigator: Watershed Evaluations(N.Fork Holston River&Clinch River,VA)of Point/Non-point Impacts upon Native Mussels to Develop an Improved Field/Laboratory Ecotoxicological Testing Protocol for ASTM&US EPA Standards. Sponsor: U.S.Fish&Wildlife Service,2002-2007. Principal Investigator: Development of Ecological Restoration Activities for Ten Watersheds Confluencing with the Powell River Drainage System in Lee and Wise Counties,VA. Sponsor:Virginia Department of Mined Land Reclamation and the U.S.Army Corps of Engineers. 1995-2007. Principal Investigator: Development of Leading Creek Improvement Plan in Meigs County,OH.This was a 7-year project Identifying all major point and non-point source impacts in a 90,000 acre watershed,then prioritizing the 17 major tributaries for restoration purposes,and implementing a best management practice for agricultural uses. Sponsor:American Electric Power Company. 1995-2002. Principal Investigator: Ecotoxicological Analysis of Point and Non-Point Source Discharges in the Clinch River Watershed,VA. Sponsor:American Electric Power Company. 1984-1995. TOTAL GRANT DOLLARS GENERATED PI and CO-PI investigator: $4,500,000 past 10 years;$12,000,000 past 35 years. PUBLICATION TOTAL:224(Book Chapters,Invited Paper,Journal Articles),236(Published Abstracts,Proceedings)and—330 Industrial Reports of Limited Distribution=790 for Career. RESPRESENTATIVE PUBLISHED ARTICLES,2002 to Present Soucek,D.J.,D.S.Cherry and C.E.Zipper.2002.Aluminum Dominated Toxicity in Neutral Waters Below an Acid Mine Drainage Discharge.Can.J.Aquatic.Sci.58:2396-2404. Cherry,D.S.,J.H.Van Hassel,J.L. Farris,D.J.Soucek and R.J.Neves.2002.Site-Specific Derivation of the Acute Copper Criteria for the Clinch River,Virginia.Human&Evol.Risk Assess.8:591-601. Schmidt,T.S.,D.J.Soucek and D.S.Cherry.2002.Modification of an Ecotoxicological Rating to Bioassay Small Acid Mine Drainage Impacted Watersheds Exclusive of Benthic Macroinvertebrate Analysis.Environ.Tox.Chem.21:1091-1097. Soucek,D.J.,B.C.Denson,T.S.Schmidt,D.S.Cherry and C. E.Zipper.2002.Impaired Acroneurio sp.(Plecoptera,Perlidae) Populations Associated with Aluminum Contaminated in Natural pH Surface Waters.Arch.Environ.Contam.Toxic. 42:416-422. Hull,M.S.,D.S.Cherry,D.S.Soucek,R.J.Currie and R.J.Neves.2002.Comparison of Asian Clam Field Bioassays and Benthic Community Surveys in Quantifying Effects of a Coal-Fired Power Plant Effluent on Clinch River Biota.J.Aquatic Ecosyst.Stress&Recovery.9:271-283. Schmidt,T.S.,D.J.Soucek and D.S.Cherry.2002.Integrative Bioassessment of Small Acid Mine Drainage Mine Drainage Impacted Watersheds in the Powell River Watershed. Environ.Toxic.Chem.21:2233-2241. Bidwell,J.R.,D.S.Cherry and C. E.Zipper.2003.Toxicity Evaluation of a Commercial Bioremediation Agent Mixed with Oil. Environ.Tox Chem.22:84-91. Soucek,D.J.,D.S.Cherry and C.E.Zipper.2003.Impacts of Mine Drainage and Other Non-Point Source Pollutants on Aquatic Biota in the Upper Powell River System,Virginia.Human&Ecol.Risk Assess.9: 1059-1073. Currie,R.J.,W.A.Bennett,T.L. Beitinger and D.S.Cherry.2004.Upper and Lower Temperature Tolerances of Three Freshwater Game Fish Species Exposed to 32 Days of Cycling Temperatures.Hydrobiologia.532:127-136. Mummert,A.,T.D.Newcomb,R.J. Neves and D.S.Cherry.2003.Sensitivity of Juvenile Freshwater Mussels to Total and Ionized Ammonia.Environ.Toxic.Chem.22:2554-2560. Kennedy,A.J.,D.S.Cherry and R.J.Currie.2004.Evaluation of Ecologically Relevant Bioassays for a Lotic System Impacted by a Coal-mining Effluent using Isonychia bicolor. Environ. Monit.Assess.95:37-55. Hull,M.S.,D.S.Cherry,and T.C.Merricks.2004.Effect of Cage Design on Growth of Transplanted Asian Clams:Implications for Assessing Bivalve Responses in Streams.J.Environ.Monit.Assess.96:1-14. Kennedy,A.J.,D.S.Cherry and C.E.Zipper.2005.Evaluation of the Ionic Contribution of a Coal Mine Effluent to Biotic Impairment.Arch. Environ.Contam.Tox.49: 155-162. Valenti,T.W.,D.S.Cherry,R.J.Neves and J.Schmerfeld.2005.Acute and Chronic Toxicity of Mercury to Early Life Stages of the Rainbow Mussel, Villosa iris(Bivalvia:Unionidae). Environ.Tox.Chem.24: 1242-1246. Brown,M.E.,M.Kowalewski,R.J.Neves,D.S.Cherry and M.E.Schreiber.2005.Freshwater Mussel Shells as Environmental Chronicles/Geochemistry Signatures of Mercury-related Extirpations in the North Fork Holston River,Virginia.Envir. Sci.Tech.39:1455-1562. Cherry,D.S.,J.R.Sheller,N.L.Cooper and J.R. Bidwell.2005. Potential Effects of Asian Clam(Corbicula fluminea)Dieoffs on Native Freshwater Mussels(Unionidae)I.Water-column Ammonia Levels and Ammonia Toxicity J.N.Am.Benthol. Soc.24:369-380. Cooper,N.L.,J.R. Bidwell and D.S.Cherry.2005.Potential Effects of Asian Clam(Cobicula fluminea)Dieoffs on Native Freshwater Mussels(Unionidae)II.Pore-water Ammonia.J.N.Am. Benthol.Soc.24:381-394. Valenti,T.W.,J.L.Chaffin,D.S.Cherry,M.E.Schreiber,H.Maurice Valett and M.Charles.2005. Bioassessment of an Appalachian Headwater Stream Influenced by an Abandoned Arsenic Mine.Arch.Environ.Contam.Tox.49:488-496. Cherry,D.S.and D.J.Soucek.2006.Site-specific Impact Assessment Using In-situ Asian Clam(Corbicula fluminea)Testing Compared to Traditional Measures,with a Chronological Review of Asian Clam Biomonitoring. In,Freshwater Bivalve Ecotoxicology.J.L.Farris and J.H.Van Hassel eds.Ch.11 SETAC Press,Pensacola,FL.pp.285-305. Valenti,T.W.,D.S.Cherry,R.J.Neves,B.A.Locke and J.J.Schmerfeld.2006.Sensitivity of Mussel Glochidea and Regulatory Test Organisms to Mercury and a Reference Toxicant. In,Freshwater Bivalve Ecotoxicology,J.L. Farris and J.H.Van Hassel eds.Ch.14.SETAC Press,Pensacola,FL.pp.351-365. Hull,M.S.,D.S.Cherry,and R.J.Neves.2006.Use of Bivalve Metrics to Quantify Influences of Coal-related Activities in the Clinch River Watershed,Virginia.Hydrobiologia 556:341-355. Locke,B.A.,D.S.Cherry,C.E.Zipper and R.J.Currie.2006. Land-Use Influences and Ecotoxicological Ratings for Upper Clinch River Tributaries in Virginia.Arch. Enviro.Contam.Toxic.51:197-205. Valenti,T.W.,D.S. Cherry,R.J.Currie,J.Jones,R.Mair,R.J.Neves and C.M. Kane.2006.Acute and Chronic Exposure of Early Life Stages of Freshwater Mussels to Chlorine. Environ.Toxic.Contam.25:2512-2518. Simon,M.L.,D.S.Cherry,R.J.Currie and C.E.Zipper.2006.The Ecotoxicological Recovery of Ely Creek and Tributaries(Lee County,VA)after Remediation of Acid Mine Drainage. Environ. Monit.Assess.123:109-124. Merricks,T.C.,D.S.Cherry,C.E.Zipper,R.J.Currie and T.W.Valenti.2007.Coal Mine Hollow Fill and Settling Pond Influences on Headwater Streams in Southwestern Virginia,USA.Environ.Monit.Assess.129:359-379. Echols,B.S.,R.J.Currie and D.S.Cherry.2009.Influence of Conductivity upon Benthic Macroinvertebrates in the North Fork Holston River,Virginia,Downstream of a Point Source Brine Discharge during Severe Low-Flow Conditions.Hum.Ecol. Risk Assess.15: 170-184. Echols,B.S.,R.J.Currie and D.S.Cherry.2009.An Investigation of Total Mercury in the North Fork Holston River,Saltville,VA. Hum. Ecol. Risk Assess. 15:968-984. Echols,B.S.,R.J.Currie and D.S.Cherry.2010. Preliminary Results of Laboratory Toxicity Tests with the Mayfly,Isonychia bicolor,for Development as a Standard Test Organism for Evaluating Streams in the Appalachian Coal Fields of Virginia and West Virginia.Environ. Monitor.Assess. 169:487-500. Echols,B.S.,R.J.Currie T.W.Valenti and D.S.Cherry.2011.An Evaluation of a Point Source Discharge into a Riverine System and Implications for TDS Limitations.Hum.Ecol.Risk Assess.In Press. Echols,B.S.,R.J.Currie and D.S.Cherry.2011.Seasonal Availability and Sensitivity of Two Field Collected Mayflies(Isonychiidae and Heptageniidae)for the Development of a Standardized Toxicity Test:A One-Year Feasibility Study.In Review. Appendix B Pigeon River Site Locations Pigeon River Perception StudyMap _11 aggWp re h Broad Rraer Observational Sites Order of Observation River Mile • Wells Rd. 8 RM 67.5 Canton Recreation Park 7 RM 64.5 c ' 1 Canton Mill Mixing � 6 RM 62.9 Zone 2 Thickety 02 Station 5 RM 61.2 Clyde Bridge 4 RM 58.0 �C 4 5 e 6 • U *Canton o Ferguson Bridge 3 RM 48.3 J Gi g oa Hepco Bridge 2 RM 42.6 Brown's Bridge 1 RM 24.7 (Stateline) Appendix C Sample Screening Sheet APPENDIX C EXAMPLE - River Perception Study PARTICIPANT SCREENER - Revised April 2012 Hi, my name is with We're conducting opinion research with individuals who would like to participate in a project about current regional topics which will be held in the spring and summer of 2012. May I ask a few quick questions? I am not selling anything and if you qualify to participate in the research, we would compensate you $200 per study event for your participation. Again, I would like to stress that this is a research study ONLY, and you will not be asked to make any purchases. Everything I ask is solely for research purposes and everything you say is completely confidential. Record but do not ask: 1. Gender? 1.1. Male Recruit 15 1.2. Female Recruit 15 2. Do you or does anyone in your immediate family work for... 2.1. A market research company Discontinue 2.2. An advertising or public relations firm company Discontinue 2.3. A radio station, TV station or Newspaper Discontinue 2.4. Manufacturing company such as: 2.4.1. Paper, pulp or Wood Mill Discontinue 2.4.2. Textile mill 2.4.3. Steel fabrication 2.4.4. Mining 2.4.5. Oil refinery 2.4.6. None of those mentioned 3. Which of the following categories includes your age? (must have a good mix) 3.1. Under 21 Discontinue 3.2. 21-24 3.3. 25-34 3.4. 35-44 3.5. 45-54 3.6. 55-64 3.7. Over 64 4. Have you ever participated in an opinion research study before? 4.1. Yes 4.2. No Skip to Q6 4.3. Don't recall Skip to Q6 R&S 926041-1 Screening Tool-Page 2 5. What were the date, location and topic of the most recent past opinion research study in which you participated? 5.1. If anything to do with water quality or Evergreen Packaging, Discontinue 6. In what county and state do you live ? (want representative mix from region) 6.1 7. Do you have any restrictions that would prevent you from spending a weekend day - Saturday or Sunday - on this project? 7.1. Yes Discontinue 7.2. No 7.3. I don't think so 8. Do you have any physical or vision restrictions that would prevent you from walking on uneven terrain or riding for some time in a van? (Safety and comfort consideration) 8.1. Yes Discontinue 8.2. No 8.3. I don't think so 9. Do you have problems with vision such as color blindness, cataracts or nearsightedness that prevent you from seeing well when outside in open spaces? (Visual acuity consideration) 9.1. Yes Discontinue 9.2. No 9.3. I must wear glasses when driving 9.4. I see well when I wear glasses or contact lenses 10. What is the highest grade or year of school you have completed? 10.1. Grade school 10.2. Some high school 10.3. High school graduate/GED 10.4. Some college/Technical School 10.5. College graduate 10.6. Completed an advanced or graduate level degree R&S 926041-1 Screening Tool—Page 3 11. What was your 2010 total household income before taxes? Read list circle until NO. 11.1. More than $10,000 11.2. More than $20,000 11.3. More than $30,000 11.4. More than $40,000 11.5. More than $60,000 11.6. More than $80,00 11.7. More than $100,000 11.8. Rather not say/Refused 12. Are you currently... 12.1. Employed full time 12.2. Employed part time 12.3. Retired 12.4. Student 12.5. Unemployed 12.6. Rather not say/Refused 13. What is your occupation If rafting guide working on Pigeon River in Tennessee, Discontinue 14. What are your hobbies or interests 15. Which of the following are you a member, contributor or participate with in any way? 15.1. Dead Pigeon River Council 15.2. Tennessee Chapter of the Sierra Club 15.3. Isaac Walton League 15.4. American Canoeing Association 15.5. Tennessee Environmental Council 15.6. Clean Water Expected in East Tennessee 15.7. Tennessee Conservation Voters 15.8. Tennessee Scenic Rivers Association 15.9. Clean Water for North Carolina 15.10. Western North Carolina Alliance 15.11. Southern Environmental Law Center 15.12. Blue Ridge Environmental Defense League 15.13. None of them If they say yes to any of these organizations, Discontinue R&S 926041-1 Screening Tool—Page 4 16. Do you have any restrictions that would prevent you from being in Waynesville, NC on dates? 16.1. Yes Discontinue 16.2. No 16.3. I don't think so We are interested in your thoughts and opinions on current topics in our area. We are conducting a group opinion research study in spring and summer of 2012. You qualify to participate in this opinion research study, and we would like to invite you to take part. Your participation in the study will last several hours on a weekend day starting about 9 am and ending about 3 pm and will include lunch. You will receive $200 dollars for your participation at the end of the session. Will you be able to attend? Yes No Discontinue Great! We would like to send you a confirmation letter. May I have your full name, address, zip code and e-mail? Name Address City State Zip e-mail And I dialed phone number Is that correct? We look forward to seeing you and one of our representatives will meet you at 8:00 a.m. Thank you again for agreeing to attend, we are counting on you to be there. If you find that you can't attend for some reason, please call us @ as soon as possible because we will need to replace you in order to be sure that we have a full group. Thanks, Good Bye! R&S 926041-1 Appendix D Environmental Attitudes Questionnaire i ERI BuOKLEI ENVIRONMENTAL RESPON'SE"' INVENTORY George E. McKechnie DIRECTIONS This questionnaire is designed to shady attitudes toward the environment , It contains a series of statements on various subjects . Read each ,statement and decide whether you agree or disagree with it . Use the following five categories to describe your response : strongly agree ," 4 agree 111 3 neutral rr = dlisagree { p = strongly disagree Follow the instructions on the special answer sheet provided , and mark all of your answers on it . Please do not write in this booklet , Make sure that the number on the answer sheet is the same as the number of the question you are answering in the booklet . Try to answer each question , even if you roust guess . 6c) Copyrioa* 1971 , by George E, Mckechnie, All rights reserve . No portions of this miterital may be reproduced by aarry grorOI without written permission from the ptnbiishjer , iPublisied by CONSULTING PSYCHOLOGISTS PRESS 577 College Avenue Palo Alto , California o strongly agree 4 - agree I 3 neulraal 2 = disagree / 1 strongty di gree I' . I like amusement iparks, 34. I would enjoy working with precision ? . I would enjoy the work of an architect , power tools , 3 . Machines increase rm an 's freedom . 35 , f have difficulty concentrating when 4 . 1 prefer to live in an ;`arc: i where neighbors thins are noisy . keep to themselves . 36 , 1 would rather remodel an old hewse than build a new one . 5 . 1 would enjoy driving ra racing car . 37 , We must move: ahead andnot worry about ti . The idea of wvalkno into the forest and past failures . " living off the land " for a week appeals to me . 38 . Cities are too noisy and crowded for arse . T Life in the city is rnore interesting than 1 life on as farm . 39 , 1 often feel uneasy in a large crowd of people... 8 , 1 would enjoy building, a radio , 40 , :1 can repair just about anything around the house , 9 . ' Traveling isn ' t really worth the effort . 41 , 1 often haave; trouble getting the: privacy I want. . 10 , 1 have rriv hest thoughts when I am alone . 42 . There should be n law against rrnytrnc owning I i . 1 enjoy browsing in bookstores , more than a thousand acres of land . 12 . It would be fury to move around and live in 43 . 1 feel most secure; when I am working different parts of the country , around' thy. hotusc . 13 , It is herring, to spend all day working 44 . It is hralrr.less to try , to save our cities . with your hands . 45 . It would be fun to own some 14 , 11 is exciting to go shopping in as large city . old-fashioned costunnes , 15 , There should be a law against skyscrapers , 46 . Motorcycles should be kept out eaf 16 . 1 like to be by myself much of the time . recreation areas , 17 , 1 enjoy browsing in antique shops . 47 . 1 like nmoderam furniture better than the 18 , 1 sometimes alaydreann of being, stranded more traditional styles , ein a tropical island , 48 . 1 would like a jots that involved as lot of traveliang . 19 1 like places that have flier feeling of being; Md . 49 It is important for rmnc. to Lawn 210 . 1 shudder at the thought of finding; a spider top cluaahtV crJuipancnt , in my 'bed , 503 As to child , t often watched when soniconc 2l , 1 would enjoy traveling around the world repaired things around the; house , ors a sailing chap . 51 , I t'il.e the sounds of as city street , ? 1 alleys are interesting places to explore . 52 . Old, sections of the city tare more inLemsting 23 , 1 prefer a stickAiift car to one with an than the new areas , autonnatic transmission . 53 , 1 often feel lonely" when I a m by myself , 24 . 1 like crystal, chandeliers , 54 , As as child , I was taught respect for I like: homes with stemruc floors . all 1iwrinf tlairags . 20 1 flee thv variety of stimulation one finis 55 . It is good fo'r man to submit to the: in, the city4 forces of mature , 7 . 1 usually saavc spare trouts and bolts . 56> 1 prefer friends who are, reliable and L p" even tempered . 2g . 1 get annoy when my neighbors arc noisy . 57 , 1 often think of settling down on a farm 29 When buying clothes " I usaally look more some clay . for comfort than for style . ' 30 , 1 am eluitt skillful with my' hands.. SS , 1 don' t kkc being completely aloane . 31 . it ' s annoying to hove to share an office or S9. 1 would like to livee in a modern , wtau'k space with soincone . planned community , 32 . 1 like to visit historic places,. 60 Zoning, laws and other building controls are 33 , Suburbs should replace the city as the canter necessary To protest file rights of the: public . of cultural life; , to 1 . 1 like thinks that have precision moving parts . 5 - strongly agree d - agree J 3 - neutral ! 2 ,- diaaagree« r I — strongly dtsagrim 626 1 would enjoy entertaining famous people. . 91 1 enjoy owning a gout piece of equipment , 63 . 1 often feel that l am as pat of the. space even i £ 1 don 't get. to use it mulch , around me . 93 . 1 pride myself on having a house which 64 , 1 can identify many of the local flowers and trees , is always open to friends . 6.S , I would like to work with corrrputw:rs . 94 . Fences make good neighbors . 66 , 1 have vivid memories of where. I lived 95 . I 'd rather live In the suburbs than in the city , ass at child . 96 , A complex technological society cannot 67 , Our national forests should be preserved in their tolerate individuality . natural starts , with roads and buildings prohibited . 97 . 1 enjoy a change in the weather " even when 613 . Flying in as small airplane would it turns bad . make me nervous, 9fi . It is unsafe to ride on buses these days.. 69 , All a child , I was afraid o £ being outside 99 , Country people, are more honest than city people by myself . 100 . Hiking is boring. 70 , It is butter if people 'Viva; out their lives 101 , I' d be afraid to live in a plaace where in one ;place. . tlaevrc; were no people nearby" , 71 . 1 would enjoy owning ai fancy watch , 102 . 1 find street noise very distracting . 72 . i would enjoy riding ao motorcycle . 303 , 1 have aa1w1:ays been somewhat of a daredevil . 73 , Making rain by artificially "seeding;7l' clouds 1104 , 1 would enjoy riding in a crowded subway , is a ore-aat technological advance . 1105 , 1 taut quite sensitivee to the " character" 74 . 1 enjoy staying up all night. of a building . 75 . 1 am happiest when 1 am alone , 106 , 1 like; to ride on roller coasters , 76 , No child should have to grow tip in a rural area, 107 . 1 enjoy tinkering with mechanical things . 77 , 1 get annoyed when people drop by my house 108 , 1 do not tikes to loam things to neighbors , without warning , 109 , 1 would enjoy living in a historic house, 78 ,, +'w fireplace acids a special feeling of coziness to a roam . 1 1 tl. 'ic,naetI oz 1 wish. I hard power over the; 79 . It ' s interesting to learn about the history forces of nature , of the placewhere you live . Ill , I have no iaaterest in ballet . gtl . It is £tan to make scale models of things . I 121 , 1 like to read about the history of places , li 1 . 1 would enjoy living the, rest of nay life 1 13 . Birth control practices, .should be accepted' in all large city , by everyone ,. � . I�lectricity farscinaaLes me , 114 . Jet air travel is one of the great advances 83 , 1 like social gatherings where. I can enjoy of our societylt myself without worrying about other people , 1 15 , 1 have vivid mentorie.s of the neighborhood 84 . 1 don ' t think that 1 would ever want where I grew, up4 to be hypnotized . 116 . 1 would enjoy going to the opiera , 85 , Sinaallwtowvn life: is Lazo boring for nose . 117 . "1Oday people are terra isolated from the 80. Fertilizers improve the quality of boil. forces of nature , 117 . 1 often ,get the feeling that I just must be alone . 1 1 g , It is easy for me to work undistmeted. I n most situations . W A person has a right tea modify the erivaronrrient to suit his ni;eds . 119 , 1 like to dress in the latest fashions , 894 Saaatletirrres I 'm afraid of too much stirnulation �. 120 , 1 seldom pay attention to what I eaat ,r from sounds , colors, odors , etc . 121 . 11 is dangerous to work around heavy machinery . 90 , 1 understand the architectural idea that t ^. � , 'nce wildernCSS as cruel and 'harsh . farm follows tunction , 1213 , Modern buildings are seldom as attractive 91 . 1 would enjoy working in a flower garden . as older ones , 5 strongly agree / 4 agree / 3 - neutral / 2 - disagree / 1 = strongly disagree 124 , 1 like experimental art . 154 . 1 like to say hello to my neighbors , 125 . 1 often wish for the seclusion of a 1556 1 enjoy collecting things that most people weekend retreat , would consider junk . 126 . I would like to own an expensive camera , 156 . There are often times when 1 need 127 . Building projects which disrupt the ecology complete silence , should be abandoned and the land returned 157 . 1 worry a lot about the rising crime rate . to its natural state . 158 . The cultural life of a big city is 128 , The problems of the cities will never be solved . very important to me , 129 , 1 am easily distracted by people moving about , 159 . 1 like to go to shopping centers where 130 . 1 often have trouble finding my way everything is in one place , around a new area , I60 . 1 am fond of oriental rugs . 131 , In spite of all the talk about pollution , 161 . 1 am afraid of heights , the earth is still a safe place to live , 162 . People who try to repair appliances themselves 132 . 1 need more variety in my life than other usually end up breaking them . people seem to need , 163 . 1 would like to live in a palace or a castle . 133 . 1 usually avoid public rest rooms , 164 . Sight-seeing is tedious and boring, 134 . I often have trouble figuring out how to use household appliances . 165 . The cities contain the best aspects of 135 . 1 usually enjoy having lots of people around . modern life . 136 , 1 would enjoy watching movies made 166 , It ' s nice to buy a new car every year or so . 15 or 20 years ago , 167 . Bathtubs have become obsolete . 137 . Natural resources must be preserved even if 168 . Places often play an important role in my dreams , people must do without . 169 . 1 would like to build a cabin in the woods . 138 , 1 like to get up early to see the sun rise , 170 , 1 enjoy being in dangerous places , 139 , 1 am afraid of driving in the city . 171 . Everyone should have the opportunity to live 140 . Trespassing laws should be more in a great city . carefully enforced . 1 172 . It's fun to walk in the rain even if you get wet . 141 , 1 am an adventurous person . 173 . Old buildings are usually depressing , 142 , 1 often have strong emotional reactions 174 , 1 would enjoy living on a houseboat , to buildings . 143 , There is too little emphasis on privacy 175 . Computers may someday take over the world , in our society . 176 . 1 like to be on the move , not tied down 144 , 1t is dangerous nowadays to live in a large city . to any one place . 14 .5 , I seldom vary the route 1 take to 177 , Mental problems are more common in the city everyday destinations . than in the country . 146 , It is important for me to feel that 1 am in 178 . Odors often bring back distant memories . harmony with the forces of nature . 179 , 1 like to care for animals . 147 , When it comes to fixing things , I am hopeless . 180 , A man should spend his leisure time at home 148 . Modern communities are plastic and ugly . with his family . 181 . if I had the money , I would enjoy owning 149 . Science does as much harm as good . an expensive stereo set . 150 . 1 get upset if I must do too many things at once . 182 , 1 feel a great attraction to the sea . 151 , 1 would feel safer on the highway if 183 . 1 would rather sleep on the open ground speed limits were reduced , than in a tent . 152 . I would like to take flying lessons . 184 , Given enough time , science will solve 153 . Most jewelry is a waste of money , most human problems . Environmental Response Inyenfor } hy Geurpt� E INScKechnic , 1°}t . 1) . r _ Aov y 9c 7i lh fir a twyil;: am Iml ctr vur � n i rrza � rl reyues2e , cv ,°oil � Foc , R C 7W ' Yalu ; ra :p�tiyl ,Se ! a� � �ic .la ic� a71 r . t' i'ic° h . o-c9f+avt 7n t , :r- s;cg �.� i1 . r„ vrst¢7 q-lr � n',�!.�hln�: r7turti , ° ; hl!=.a. tl �e ftv � e �a �t� r-a�,a. cede�,7.rsa,`s;, nmealls, strongly agrm 4 mamas agree ` } mrmeaw: noutral ! ? rrtcans dMagrive ' f r ¢je: ores stironggt tli.utgrrse . -- 1 wr ` ,� N; I�� r.� � 4 i 1 v 41 w tat j 1 n 5 .9 l ItJI;P 1 1 tr, 610 04 I i ly 14 oil Op Y5U I ' 71ik 1 f , ,,a j DO W001 MAR „ Nst-U1a ' TWS tl �� t` PA L" i; E /, El AN Nm ' rv1 ( ? t) IP . II r I i w rIPrc � . . Ln, . Pv , rtl, TrhJ ei _ 1i or G,rc. � , •,errioi ..�axe Standard Scor*s 0 is 1 I O fii I j 11 1 + 10 1 1 ii + x + a I r m re 0 U ' I r i w o l �, 0 et / 1 L ro I � i O +7 t7 Q + ran u c a u o { U u j 1 r 44I t v Eli (yj C5 G 0 .� Ca 0 0 � 6 in m I r � r b 1 amp y r n °t) LV I I I .sw a rw I e h 4 I f f I G cc to CD pp I � m cr, Appendix E Visual Acuity Test (Standard Eye Chart) print full-size On 8.5x11 inch paper 200 FT. 20 61 M 200 0 100 FT. 100 30.5 M 20 70 FT. 70 !r 21.3M 0 50 FT- SO 15.2 m 20 40 M 40 3? C F D 12,2M ZOL 30 FT. 30 D F C Z P 9,14 M 20 25 FT. 25 E L 0 P Z D 7.62M 20 D E Ir 0 T E C 20 FT. 20 6.10M Appendix F Color Vision Test Collor Vision Test lK rantuwr t �- I T IN" Irscift WX N. s t x I 46 44 i e 17 } Nuff" N k Numb" mm to r • � �V. �a `'Ifs Appendix G Field Instructions to Observers Appendix G — EXAMPLE Field instructions to study participants You are observer # You are participating in a study of the scenic beauty of rivers. We will visit eight (8) sites where you will be asked to give your opinion in the form of numerical ratings. At each site we visit today, you will use a rating sheet to record your observations. On the rating sheet, you will find a list of seven (7) aspects* of the water. Each aspect will have a rating scale numbered from 1 to 7. The number scale is: 1 = "unacceptable" 4 = "acceptable" 7 = "very attractive" or "very appropriate" Aspect 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Circle the rating number or dash between numbers that corresponds to your opinion. Please give us your first impression. If your impression rating is between numbers, the dashes represent quarter points. For example, if your rating is 4.5, circle the middle dash between 4 and 5. Feel free to write comments in the spaces provided on any aspect of the rating and site. Please do not discuss or compare your ratings with the other observers during or after your site visit. Please do not use your cell phone, smart phone or wireless device until today's trip to observe river sites is concluded. Your Van Leader will collect your rating sheets as they are completed at each site. * Aspect of the water refers to its appearance or appropriateness for use. Appendix H Likert Rating Scale Appendix H - EXAMPLE Site Observation Sheet Site # Observer # Look in the direction indicated by your Van Leader and rate the scenic beauty of that view. Circle the rating number or dash between numbers that corresponds to your opinion. The number scale is: 1 = unacceptable 4 = acceptable 7 = very attractive Upriver 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Downriver 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Comments: Now rate the appearance of the water: Color 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Clarity 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Comments: Rate the site for its appropriateness for each of the following activities (disregard accessibility and water depth). Circle the rating number or dash between numbers that corresponds to your opinion. The number scale is: 1 = unacceptable 4 = acceptable 7 = very appropriate Wading 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Swimming 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Fishing 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 Rafting, canoeing, 1 - - - 2 - - - 3 - - - 4 - - - 5 - - - 6 - - - 7 boating Comments: Van Leader-record date and time the observation sheet was collected Appendix I Environmental Response Inventory Table 1: Environmental Response Inventory Scales HIGH SCORERS ARE O N LOW SCORERS ARE OFTEN DESCRIBED AS: SCALE AND MAJOR THEMES: DESCRIBED AS: Acsthctk, affectic mate,complicated, dis- PA(Pastoralism). Opposition to land develop- Apathetic, Conscientious, connw native, tractible. outspoken, progressive, rebel- ment;concern about population growth,pewee- conventional, deliberate, dependable, lious, unconventional, unpredictable, vation of natural resources, including open friendly,honest,practical,self-controlled, selfish. space;wx4pgance,of natural forces as shapers of human life;sensitivity to pure environmental experienm; self-sufficiency in the natural enviroatmeart, Critical, skeptical. responsive to urban UR (Urbanism). E,ojoyment of high density Conscientious, conventional, friendly, aesthetics, high-brow, con"med with living; appreciation of unusual and varied generous, nonverbal, opportunistic, ro- philosophieal problems in lift, valuing in- stimulus pwte ns of the city;interest in c atural bust,simple, unselfish. tellectua)activity.managerial interests, lift; enjoyment of interpws"W richness and diversity. Autocratic, condescending, conservative, EA (Environmental Adaptation). Modification Artistic:,awkward,compassionate,curious, efficient, enterprising, extraverted, bard- of the environment to satisfy nee&and desires., distractible, idealistic, introspective, headed,mannerly,methodical.,power and and to.provide comfort and leisure,oppoaitiom moody, nonconforming. sensitive, son- money oriented,judgmental,aesthetically to governmental control over private sand use: suous, worrying,forthright, unresponsive. preference for highly designed or adapted en- vironrncnts:use.of technoiogy to solve environ- mental problems; preference for stylized en- vironmental details. Adventurous, disorderly, distractible, SS (Stimulus Seeking). Interest in travel aced Conscientious, conservative, fastidious, dreamy.easy-going,immature,imputsive, exploration of unusual placers,: err oyrnenl of practical,responsible,rigid,severe,stingy+. progressive, unconventional, undeptud- complex and intense physical sensations; able. breadth of interests, Capable, competent., diligent. efficient, ET (Environmental Trust), Crencrail environ- Ritter, cold., coarse,dissatisfied, distrust- elpful, ii%ggenious, resourceful, stable, mental openness. responsiveness, and trust'; ful intolerant, moody, prejudiced, spend- thorough,tolerant, well-adjusted. competence in fandatw one's way about the thrift,unkind, environment vs. fear of powtially dangerous environments,security of home;fear of being alone and unprotected. Affectionate, an.istic, changaabk. de- AN (Antiquarianism). E.*yment of antiques Coarse. cooi, conservative, deliberate, pendent, dreamy, emotional, forgiving, and historical places;preference for traditional mischievous, moralistic, practical, sly, idealistic, introspective, aesthetically vs, rnoderrn design-, aesthetic sensitivity to stolid,unemotional. reactive, wane. man-made environments and to landscape: appreciation of cultuta.l artifacts of earlier eras; tendency to collect objects for their emotional signiAcance. Aloof; arrogant, autocratic, bitter, cold, NP (Need for Privacy). Need for physical Appreciative, cooperative, easy-going, formal, hard-hearted, sulky, polished, isolation from stimuli; enjoyment of solitude, friendly,seeking reassurance,warts,seeks resentful,stubborn, dislike of neighboring; need for freedom from acceptarice.lacks confidence,introverted_ distraction. Arrogant, conceited., egotistical, hard- MO (Mechanical Orientation). Interest in Affectlormate,feminine,generous,sincere, hearted,masculine,self seeking,inRexible, mechanics in its various forms; enjoyment in understanding: submissive, sympathetic, sociawe,manipulative. working with one's hands: interest in techno- warm, logical processes and basic principles of science: appreciation of the functional properties of objects. Calm, civilized, initiatory. mannerly, pa. CO (Commutnality). A validity scale, tapping Bard-headed,flirtatious,good looking,its- tient,tactful, trusting,rule-following. honest, attentive,wind careful test-taking atti- mature, opportunistic, versatile, witty. tude; response to items in statistically modal independent=minded, psychologically mariner. complex. 2