NCS000558_Benson Draft SWMP v1_20201110

OF 8rN
MAYOR ��� spy
JERRY M. MEDLIN '� TOWN MANAGER
MAYOR PRO-TEM
* * FREDERICK NELSON
CASANDRA P STACK y/ �.^ 2� ASSISTANT TOWN MANAGER
o rRcpsso
Thif KIMBERLY PICKETT
COMMISSIONER
MAXINE HOLLEY TOWN OF BENSON TOWN CLERK
JAMES D. JOHNSON ANGELA THORNTON
DEAN MCLAMB P O. BOX 69
WILLIAM NEIGHBORS 303 EAST CHURCH STREET TOWN ATTORNEY
DR. R. MAX RAYNOR BENSON. NC 27504 R ISAAC PARKER
[phone]
FAX[phone]
www.townofbenson.corn
October 30, 2020
Mr. Paul Clark
NCDEQ-DEMLR Stormwater Program
1612 Mail Service Center
Raleigh,NC 27699-1612
Subject: Draft SWMP
Mr. Clark,
Please find enclosed first draft of the Stormwater Management Plan and supporting documents as
required by NOV-2020-PC-0082. Thank you for all your assistance with this matter. The Town of
Benson strives to reach and maintain compliance with our MS4 permit. If there are any questions or
concerns,please let me know.
1v ')
•
Sincerely,
SECS10
Cik)�11 N Tim Robbins
Director of Public Works and Utilities
cc: Fred Nelson, Town Manager
Kim Pickett, Finance Director/Assistant Town Manager
Isaac Parker, Town Attorney
file

Draft Stormwater Management Plan
Town of Benson
NCS000558
October 5, 2020
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Table of Contents
PART 1: INTRODUCTION 1
PART 2: CERTIFICATION 2
PART 3: MS4 INFORMATION 3
3.1 Permitted MS4 Area 3
3.2 Existing MS4 Mapping 3
3.3 Receiving Waters 4
3.4 MS4 Interconnection 5
3.5 Total Maximum Daily Loads(TMDLs) 5
3.6 Endangered and Threatened Species and Critical Habitat 6
3.7 Industrial Facility Discharges 6
3.8 Non-Stormwater Discharges 6
3.9 Target Pollutants and Sources 7
PART 4: STORMWATER MANAGEMENT PROGRAM ADMINISTRATION 9
4.1 Organizational Structure 9
4.2 Program Funding and Budget 10
4.3 Shared Responsibility I 0
4.4 Co-Permittees 11
4.5 Measurable Goals for Program Administration 1 I
PART 5: PUBLIC EDUCATION AND OUTREACH PROGRAM 13
PART 6: PUBLIC INVOLVEMENT AND PARTICIPATION PROGRAM 16
PART 7: ILLICIT DISCHARGE DETECTION AND ELIMINATION PROGRAM 18
PART 8: CONSTRUCTION SITE RUNOFF CONTROL PROGRAM 22
PART 9: POST-CONSTRUCTION SITE RUNOFF CONTROL PROGRAM 24
PART 10: POLLUTION PREVENTION AND GOOD HOUSEKEEPING PROGRAMS 29

List of Tables
Table 1: Summary of MS4 Mapping
Table 2: Summary of MS4 Receiving Waters
Table 3: Summary of Approved TMDLs
Table 4: Summary of Federally Listed Species/Habitat Impacted by Surface Water Quality
Table 5: NPDES Stormwater Permitted Industrial Facilities
Table 6: Non-Stormwater Discharges
Table 7: Summary of Target Pollutants and Sources
Table 8: Summary of Responsible Parties
Table 9: Shared Responsibilities
Table 10: Co-Permittee Contact Information
Table 11: Program Administration BMPs
Table 12: Summary of Target Pollutants&Audiences
Table 13: Public Education and Outreach BMPs
Table 14: Public Involvement and Participation BMPs
Table 15: Illicit Discharge Detection and Elimination BMPs
Table 16: Qualifying Alternative Program Components for Construction Site Runoff Control Program
Table 17: Construction Site Runoff Control BMPs
Table 18: Qualifying Alternative Program(s)for Post-Construction Site Runoff Control Program
Table 19: Summary of Existing Post-Construction Program Elements
Table 20: Post Construction Site Runoff Control BMPs
Table 21: Pollution Prevention and Good Housekeeping BMPs

PART 1: INTRODUCTION
The purpose of this Stormwater Management Plan(SWMP)is to establish and define the means by which
the MS4name will comply with its National Pollutant Discharge Elimination System(NPDES)Municipal
Separate Storm Sewer System(MS4)Permit and the applicable provisions of the Clean Water Act to meet
the federal standard of reducing pollutants in stormwater runoff to the maximum extent practicable.
This SWMP identifies the specific elements and minimum measures that the MS4name will develop,
implement,enforce,evaluate and report to the North Carolina Department of Environmental Quality
(NCDEQ)Division of Energy, Minerals and Land Resources(DEMLR)in order to comply with the MS4
Permit number NCS000558,as issued by NCDEQ. This permit covers activities associated with the
discharge of stormwater from the MS4 as owned and operated by the Town of Benson and located within
the corporate limits of the Town of Benson.
In preparing this SWMP,the Town of Benson has evaluated its MS4 and the permit requirements to
develop a comprehensive 5-year SWMP that will meet the community's needs, address local water
quality issues and provide the minimum measures necessary to comply with the permit. The SWMP will
be evaluated and updated annually to ensure that the elements and minimum measures it contains
continue to adequately provide for permit compliance and the community's needs.
Once the SWMP is approved by NCDEQ, all provisions contained and referenced in this SWMP,along
with any approved modifications of the SWMP, are incorporated by reference into the permit and become
enforceable parts of the permit.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 1

PART 2: CERTIFICATION
By my signature below I hereby certify,under penalty of law,that this document and all attachments were
prepared under my direction or supervision in accordance with a system designed to assure that qualified
personnel properly gather and evaluate the information submitted. Based on my inquiry of the person or
persons who manage the system, or those persons directly responsible for gathering the information, the
information submitted is,to the best of my knowledge and belief,true, accurate,and complete.
I am aware that there are significant penalties for submitting false information, including the possibility of
fines and imprisonment for knowing violations.
I am also aware that the contents of this document shall become an enforceable part of the NPDES MS4
Permit, and that both the Division and the Environmental Protection Agency have NPDES MS4 Permit
compliance and enforcement authority.
❑ I am a ranking elected official.
❑ I am a principal executive officer for the permitted MS4.
❑ I am a duly authorized representative for the permitted MS4 and have attached the authorization made
in writing by a principal executive officer or ranking elected official which specifies me as(check one):
❑ A specific individual having overall responsibility for stormwater matters.
❑ A specific position having overall responsibility for stormwater matters.
Signature:
Print
Name:
Title:
Signed this day of 20
DRAFT NCS000558 SWMP
Town of Benson
October 5, 2020
Page 2

PART 3: MS4 INFORMATION
3.1 Permitted MS4 Area
This SWMP applies throughout the corporate limits of the Town of Benson, including all regulated
activities associated with the discharge of stormwater from the MS4. The map below shows the corporate
limits of Town of Benson as of the date of this document.
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3.2 Existing MS4 Mapping
The current MS4 mapping contains pipes,ditches, catch basins, flow direction,and outfalls. The map
was generated in 2015.
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Town of Benson
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Table 1: Summary of MS4 Mapping
Percent of MS4 Area Mapped 100 %
No.of Major Outfalls* Mapped 29 total
*An outfall is a point where the MS4 discharges from a pipe or other conveyance(e.g. a ditch)directly
into surface waters. Major outfalls are required to be mapped to meet permit requirements. A major
outfall is a 36-inch diameter pipe or discharge from a drainage area> 50-acres;and for industrial zoned
areas a 12-inch diameter pipe or a drainage area> 2-acres.
3.3 Receiving Waters
The Town of Benson MS4 is located within the Neuse and Cape Fear River Basins and discharges
directly into receiving waters as listed in Table 2 below. Applicable water quality standards listed below
are compiled from the following NCDEQ sources:
o Waterbody Classification Map
o Impaired Waters and TMDL Map
o Most recent NCDEQ Final 303(d)List
Table 2: Summary of MS4 Receiving Waters
Receiving Water Name Stream Water 303(d)Listed Parameter(s)
Index/AU Quality of Interest
Number Classification
Driving Branch(Neuse RB) 27-52-6-1 C;NSW No Data
Mingo Swamp(Cape Fear RB) 18-68-12-2 C;Sw No Data
Hannah Creek(Neuse RB) 27-52-6 C;NSW Benthos,Dissolved Oxygen(4mg/L,AL.
FW)
East Mingo Swamp(Cape Fear RB) 18-68-12-2-1 C;Sw No Data
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Town of Benson
October 5,2020
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3.4 MS4 Interconnection
The Town of Benson MS4 is not interconnected with another regulated MS4 and directly discharges to
the receiving waters as listed in Table 2 above.
3.5 Total Maximum Daily Loads(TMDLs)
The TMDL(s)listed in Table 3 below have been approved within the MS4 area, as determined by the map
and list provided on the NCDEQ Modeling&Assessment Unit web page. The table also indicates
whether the approved TMDL has a specific stormwater Waste Load Allocation(WLA)for any watershed
directly receiving discharges from the permitted MS4,and whether a Water Quality Recovery Program
has been implemented to address the WLA.
Table 3: Summary of Approved TMDLs
Water Body Name TMDL Pollutant(s)of Concern Stormwater Water
Waste Quality
Load Recovery
Allocation Program
(YIN) (YIN)
Neuse River Nitrogen Y N
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Town of Benson
October 5,2020
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3.6 Endangered and Threatened Species and Critical Habitat
Significant populations of threatened or endangered species and/or critical habitat are identified within the
regulated MS4 urbanized area, as determined by a review of the Endangered and Threatened Species and
Species of Concern by County for North Carolina Map and Listed species believe to or known to occur in
North Carolina map as provided by the U.S. Fish and Wildlife Service. Of those species listed,Table 4
summarizes the species that may be significantly impacted by the quality of surface waters within their
habitat.
Table 4: Summary of Federally Listed Species/Habitat Impacted by Surface Water Quality
Scientific Name Common name Species Group Federal Listing
Status
Haliaeetus leucocephalus Bald Eagle Vertebrate BGPA
Noturus furiosus Carolina Madtom Vertebrate ARS
Necturus lewisi Neuse River Waterdog Vertebrate ARS
Picoides borealis Red-cockaded Vertebrate E
Woodpecker
Fusconaia masoni Atlantic Pigtoe Invertebrate ARS
Alasmidonta heterodon Dwarf Wedgemussel Invertebrate E
Lasmigona subviridis Green Floater Invertebrate ARS
Parvaspina steinstansana Tar River Spineymussel Invertebrate E
Elliptio lanceolata Yellow Lance _Invertebrate T
Lindera subcoriacea Bog spicebush Vascular ARS
Macbridea caroliniana Carolina Bogmint Vascular ARS
Rhus michauxii Michaux's Sumac Vascular E
3.7 Industrial Facility Discharges
The Town of Benson MS4 jurisdictional area includes the following industrial facilities which hold
NPDES Industrial Stormwater Permits,as determined from the NCDEQ Active NPDES Stormwater
Permit List and/or Active Stormwater Permits Map.
Table 5: NPDES Stormwater Permitted Industrial Facilities
Permit Number Facility Name
NCG210474 McIntosh Box and Pallet Co.-Benson
NCG170407 Chicopee, Inc.
NCG11062 Benson WWTP
3.8 Non-Stormwater Discharges
The water quality impacts of non-stormwater discharges have been evaluated by the Town of Benson as
summarized in Table 6 below. The unpermitted non-stormwater flows listed as incidental do not
significantly impact water quality. The Town of Benson has evaluated residential and charity car washing
and street washing for possible significant water quality impacts.
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Town of Benson
October 5, 2020
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Street washing discharges are addressed under the Pavement Management Program in Part 10 of this
SWMP. The Division has not required that other non-stormwater flows be specifically controlled by the
Town of Benson.
Wash water associated with car washing that does not contain detergents or does not discharge directly
into the MS4 is considered incidental. However,these types of non-stormwater discharges that do
contain detergents have not been evaluated by the Town of Benson to determine whether they may
significantly impact water quality.
If it is determined that car washing with detergents is not incidental,then the Town of Benson will
prohibit this activity if it results in washwater reaching a storm drain.
Table 6: Non-Stormwater Discharges
Non-Stormwater Discharge Water Quality Impacts
Water line and fire hydrant flushing Incidental
Landscape irrigation Incidental
Diverted stream flows Incidental
Rising groundwater Incidental
Uncontaminated groundwater infiltration Incidental
Uncontaminated pumped groundwater Incidental
Uncontaminated potable water sources Incidental
Foundation drains Incidental
Air conditioning condensate Incidental
Irrigation waters Incidental
Springs Incidental
Water from crawl space pumps Incidental
Footing drains Incidental
Lawn watering Incidental
Residential and charity car washing Possible
Flows from riparian habitats and wetlands Incidental
Dechlorinated swimming pool discharges Incidental
Street wash water Possible
Flows from firefighting activities Incidental
3.9 Target Pollutants and Sources
Based upon observations by Town staff and complaints from citizens, litter and yard waste has been
identified as a stormwater pollutant.
Table 7 below summarizes the water quality pollutants identified throughout Part 3 of this SWMP,the
likely activities/sources/targeted audiences attributed to each pollutant,and identifies the associated
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
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SWMP program(s)that address each. In addition,the Town of Benson has evaluated schools,
homeowners and businesses as target audiences that are likely to have significant stormwater impacts.
The Town of Benson addresses litter and yard waste pollutants by reaching out to individual property
owners that are not incompliance with Town Ordinances. The Town conducts a community litter sweep
in April each year. Also,the Public Works Department operates a street sweeper and collects yard waste
weekly.
Table 7: Summary of Target Pollutants and Sources
Target Pollutant(s) Likely Source(s)/Target Audience(s) SWMP Program Addressing
Target Pollutant(s)/Audience(s)
Litter Residents,Businesses,Schools Public Education&Outreach
Yard Waste Residents and Landscape Contractors Outreach
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Town of Benson
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PART 4: STORMWATER MANAGEMENT PROGRAM ADMINISTRATION
4.1 Organizational Structure
The Town of Benson's organizational structure does not currently staff personnel solely dedicated to
stormwater management. Under the oversite of the Director of Public Works and Utilities, staff members
from different departments participate in assigned roles to meet the goals of the program. The Town of
Benson also relies on Johnston County Public Utilities and Triangle J Council of Governments for some
responsibilities associated with the program.
Table 8: Summary of Responsible Parties
SWMP Component Responsible Position Staff Name Department
Stormwater Program Director of Public Tim Robbins TOB Public Works
Administration Works and Utilities Department
SWMP Management Director of Public Tim Robbins TOB Public Works
Works and Utilities Department
Public Education& TJ-COG Stormwater Hannah Barg TJ-COG Planning
Outreach Education and Outreach Department
Coordinator
Public Involvement& Public Information Tyler Douglas TOB Administration
Participation Officer
Illicit Discharge Utility Systems Ray Adams TOB Public Works
Detection& Manager Department
Elimination
Construction Site Johnston County Jessica Batten Johnston County
Runoff Control Stormwater Manager Utilities Department
Post-Construction Director of Planning Erin Joseph TOB Planning and
Stormwater and Inspections Inspections Department
Management
Pollution Public Works Jeremy Bryant TOB Public Works
Prevention/Good Superintendent Department
Housekeeping for
Municipal Operations
Municipal Facilities Public Works Jeremy Bryant TOB Public Works
Operation& Superintendent Department
Maintenance Program
Spill Response Program Fire Chief Alan Johnson TOB Fire Department
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Town of Benson
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MS4 Operation& Director of Public Tim Robbins TOB Public Works
Maintenance Program Works and Utilities Department
Municipal SCM Utility Systems Ray Adams TOB Public Works
Operation& Manager Department
Maintenance Program
Pesticide, Herbicide& Director of Public Tim Robbins TOB Public Works
Fertilizer Management Works and Utilities Department
Program
Vehicle&Equipment Director of Public Tim Robbins TOB Public Works
Cleaning Program Works and Utilities Department
Pavement Management Director of Public Tim Robbins TOB Public Works
Program Works and Utilities Department
Total Maximum Daily Director of Public Tim Robbins TOB Public Works
Load(TMDL) Works and Utilities Department
Requirements
4.2 Program Funding and Budget
In accordance with the issued permit,the Town of Benson shall maintain adequate funding and staffing to
implement and manage the provisions of the SWMP and comply with the requirements of the NPDES
MS4 Permit. The budget includes the permit administering and compliance fee,which is billed by the
Division annually.
The Town of Benson implemented a Stormwater Fee in Fiscal Year 2020-2021. A charge of$2.50 per
month is assessed on each utility bill. This fee generates$52,050 per year.
4.3 Shared Responsibility
The Town of Benson will share the responsibility to implement the following minimum control measures,
which are at least as stringent as the corresponding NPDES MS4 Permit requirement. The Town of
Benson remains responsible for compliance if the other entity fails to perform the permit obligation,and
may be subject to enforcement action if neither the Town of Benson nor the other entity fully performs
the permit obligation. Table 9 below summarizes who will be implementing the component,what the
component program is called,the specific SWMP BMP or permit requirement that is being met by the
shared responsibility, and whether or not a legal agreement to share responsibility is in place.
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Town of Benson
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Table 9: Shared Responsibilities
Legal
SWMP BMP or Implementing Entity&Program Name Agreement
Permit Requirement (YIN)
Permit Section E Johnston County Public Utilities Y
Permit Section B Triangle J Council of Governments Y
4.4 Co-Permittees
There are no other entities applying for co-permittee status under the NPDES MS4 permit number
NCS000558 for the Town of Benson. Table 10 summarizes contact information for each co-permittee.
Table 10: Co-Permittee Contact Information
Co-Permittee MS4 Contact Person Phone& E-Mail Interlocal
Name Agreement
(Y/N)
N/A
4.5 Measurable Goals for Program Administration
The Town of Benson will manage and report the following Best Management Practices(BM Ps)for the
administration of the Stormwater Management Program.
Table 11: Program Administration BMPs
Permit 2.1.2 and Part 4: Annual Self-Assessment
Ref. Measures to evaluate the performance and effectiveness of the SWMP program components at least annually.
Results shall be used by the permittee to modify the program components as necessary to accomplish the intent
of the Stormwater Program. The self-assessment reporting period is the fiscal year(July 1 —June 30).
BMP A B C D
No• Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Annual Self-Assessment
Perform an annual evaluation of 1.Prepare,certify and 1.Annually for Permit 1.Annual Self-
SWMP implementation,suitability of submit the Annual Self- Years 1 —4 Assessment received by
SWMP commitments and any Assessment to NCDEQ (FY19/20—FY22/23) NCDEQ no later than
proposed changes to the SWMP prior to August 31 each August 31 each year.
utilizing the NCDEQ Annual Self- year.
Assessment Template.
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Town of Benson
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Table 11: Program Administration BMPs
Permit 1.6: Permit Renewal Application
Ref. Measures to submit a permit renewal application no later than 180 days prior to the expiration date of the
NPDES MS4 permit.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Permit Renewal Application
Audit stormwater program 1.Participate in an 1.TBD—Typically 1.N/A
implementation for compliance with NPDES MS4 Permit Permit Year 4
the permit and approved SWMP,and Compliance Audit,as
utilize the results to prepare and scheduled and performed
submit a permit renewal application by EPA or NCDEQ.
package. 2. Self-audit and 2.Permit Year 5 2. Submit Self-Audit to
document any DEMLR(required
stormwater program component of permit
components not audited renewal application
by EPA or NCDEQ package).
utilizing the DEQ Audit
Template.
3.Certify and submit the 3.Permit Year 5 3.Permit renewal
stormwater permit application package
renewal application received by DEQ at least
(NOI,Self-Audit,and 180 days prior to permit
Draft SWMP for the next expiration.
5-year permit cycle).
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Town of Benson
October 5,2020
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PART 5: PUBLIC EDUCATION AND OUTREACH PROGRAM
The Town of Benson utilizes the Triangle J Council of Governments CWEP services for Public Education
and Outreach Program to distribute educational materials to the community or conduct equivalent
outreach activities about the impacts of storm water discharges on water bodies and steps the public can
take to reduce pollutants in storm water runoff.
The target audiences and identified pollutants listed in Part 3.9 of this SWMP,which will be addressed by
the Public Education and Outreach Program,are summarized in Table 12 below. In addition,the Town of
Benson is required to inform businesses and the general public of the hazards associated with illicit
discharges, illegal dumping and improper disposal of waste.
Table 12: Summary of Target Pollutants& Audiences
Target Pollutants/Sources Target Audience(s)
Illicit Discharges General Public, Businesses,Municipal Employees
Illegal Dumping General Public,Businesses,Municipal Employees
Improper Disposal of Waste General Public,Businesses,Municipal Employees
The Town of Benson is a member of the NC Clean Water Education Partnership through the Triangle J
Council of Governments. See Appendix A for details or go to https://nc-cleanwater.com/wp-
content/uploads/2020/08/FY2O_C WEP_AnnualReport.pdf.
Table 13: Public Education and Outreach BMPs
Permit 3.2.2 and 3.2.4: Outreach to Targeted Audiences
Ref. Measures to identify the specific elements and implementation of a Public Education and Outreach Program to
share educational materials to the community or conduct equivalent outreach activities about the impacts of
stormwater discharges on water bodies and how the public can reduce pollutants in stormwater runoff. The
permittee shall provide educational information to identified target audiences on pollutants/sources identified in
table 12 above,and shall document the extent of exposure of each media, event or activity, including those
elements implemented locally or through a cooperative agreement.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Social Media Campaign
Social Media Outreach;Facebook, 1.Reach target audience 1.Annually 1.Interactions(site
Twitter,and Instagram traffic)
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
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Town of Benson
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Table 13: Public Education and Outreach BMPs
#2 Mass Media Campaign
30-seconed spots viewed on cinema 1.Reach mass audience 1.Annually 1. Impressions(est.)
screens,radio,and local TV markets
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#3 Direct Education
CWEP participates at in-person 1.Reach target audience I. Annually 1. Interactions(est.)
events to provide educational
information and engagement 2. -. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 2.1.7,3.2.3 and 3.6.5(c): Web Site
Ref. Measures to provide a web site designed to convey the program's message(s)and provide online materials
including ordinances, or other regulatory mechanisms,or a list identifying the ordinances or other regulatory
mechanisms, providing the legal authority necessary to implement and enforce the requirements of the permit
and SWMP. The web page shall also provide developers with all relevant post-construction requirements,
design standards, checklists and/or other materials.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 CWEP Website
CWEP maintains website dedicated 1.Reach target audience 1.Continuous 1. Website traffic
to Clean Water Education
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Town of Benson Website: Stormwater Page
Page dedicated to stormwater 1.Updates 1.2021 1.draft
information as required by permit
2.Reach Target 2. 2021 2. Page traffic
3. 3. 3.
4. 4. 4.
5. 5. 5.
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Town of Benson
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Table 13: Public Education and Outreach BMPs
Permit 3.2.5: Stormwater Hotline
Ref. Measures for a stormwater hotline/helpline for the purpose of public education and outreach.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Town of Benson Utilities Department
Question and Concerns can be 1.Train Utility Office I. 2021 1.#trained
directed to Utilities Office at Town Staff
Hall 2.Ensure all calls are 2.2021 2.Call count
directed to PW line
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Stormwater Hotline
Dedicated line for stormwater 1.Include on webpage 1.2022 1.go live
concerns
2.Impementation 2.2022 2.call count
3. 3. 3. --
4. 4. 4.
5. 5. 5.
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Town of Benson
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PART 6: PUBLIC INVOLVEMENT AND PARTICIPATION PROGRAM
This SWMP identifies the minimum elements and implementation of a Public Involvement and
Participation Program that complies with applicable State,Tribal and local public notice requirements.
The MS4name will manage, implement and report the following public involvement and participation
BMPs.
Table 14: Public Involvement and Participation BMPs
Permit 3.3.1: Public Input
Ref. Mechanisms for public involvement that provide for input on stormwater issues and the stormwater program.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Town Council
TOB Council Meeting Open Public 1.Persons that speak 1.Current 1.#of comments
Comment Period about stormwater issues
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Social Media Presence
Utilize social media to gather 1.#of views 1.2021 1. #of comments
feedback from residents
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#3 Town of Benson Website
Community information can be 1.#of views 1.2021 1.#of comments
shared
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.3.2: Volunteer Opportunities
Ref. Measures to provide volunteer opportunities designed to promote ongoing citizen participation.
A B C D
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Town of Benson
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Table 14: Public Involvement and Participation BMPs
BMP Schedule for Annual Reporting
No. Description of BMP Measurable Goal(s) Implementation Metric
#1 TOB Spring Cleanup
Annual Spring event that focusses 1.Number of 1.Annually-April 1.Weight of collected
heavily on litter sweeps Participants litter
2.Amount of Litter 2. 2.
Collected
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 CWEP Event Participation
CWEP Community Involvement 1. Mule Days 1. 2021 As available 1. Interactions(est.)
Opportunities at local events
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#3 CWEP Library/Parks and Rec Event
Schedule CWEP education 1.Library event 1.2021 1.Interactions
opportunity for a Parks and Rec or
Library event 2.Parks and Rec event 2.2021 2.Interactions
3. 3. 3.
4. 4. 4.
5. 5. 5.
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Town of Benson
October 5,2020
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PART 7: ILLICIT DISCHARGE DETECTION AND ELIMINATION PROGRAM
The Town of Benson will develop, manage, implement,document,report and enforce an Illicit Discharge
Detection and Elimination Program which shall,at a minimum, include the following illicit discharge
detection and elimination BMPs.
Table 15: Illicit Discharge Detection and Elimination BMPs
Permit 3.4.1: MS4 Map
Ref. Measures to develop, update and maintain a municipal storm sewer system map including stormwater
conveyances, flow direction, major outfalls and waters of the United States receiving stormwater discharges.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 MS4 Map
Stormwater system map will be 1.Revise Map 1.2021 1.Completion
revised to identify all outfalls and
post-construction BMPs 2.Implement in GIS 2.2024 2.Completion
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.4.2: Regulatory Mechanism
Ref. Measures to provide an IDDE ordinance or other regulatory mechanism that provides legal authority to
prohibit, detect, and eliminate illicit connections and discharges, illegal dumping and spills into the MS4,
including enforcement procedures and actions.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Ordinance
Rules against Illicit Discharge 1.Development of 1.2021 1.Completion
Ordinance
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Look for IDDE
Document Illicit Discharges 1. Document 1.2022 I. Log
2. Investigate 2. 2.
3. 3. 3.
4. 4. 4.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 18

Table 15: Illicit Discharge Detection and Elimination BMPs
5. ' 5. 5.
#3 Enforcement
Enforcement for violators;abatement 1.Document 1. 2022 1.Records
and remediation
2. Assessments 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.4.3: IDDE Plan
Ref. Measures to maintain and implement a written IDDE Plan to detect and address illicit discharges, illegal
dumping and any non-stormwater discharges identified as significant contributors of pollutants to the MS4.
The plan shall provide standard procedures and documentation to:
a) Locate priority areas likely to have illicit discharges,
b) Conduct routine dry weather outfall inspections,
c) Identify illicit discharges and trace sources,
d) Eliminate the source(s)of an illicit discharge,and
e) Evaluate and assess the IDDE Program.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Survey Area Community for IDDE
Staff person look for evidence of 1.Maintain record of 1. 2021 1.#of incidents found
illegal discharges IDDE incidents found
2.Identify potential 2.2022 2.
discharges
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Dry Weather Flow Assessments
Inspect outfalls during dry weather to 1.Maintain record 1.2021 1.Inspection Log
identify potential illegal discharges
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 19

Table 15: Illicit Discharge Detection and Elimination BMPs
Permit 3.4.4: IDDE Tracking
Ref. Measures for tracking and documenting the date(s)an illicit discharge, illicit connection or illegal dumping was
observed,the results of the investigation, any follow-up of the investigation,the date the investigation was
closed,the issuance of enforcement actions, and the ability to identify chronic violators.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 IDDE Inspection Form
Maintain a record of IDDE's and all 1.Implementation 1. 2021 1.#of inspections
pertinent information
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.4.5: Staff IDDE Training
Ref. Measures to provide training for municipal staff and contractors who, as part of their normal job
responsibilities, may observe an illicit discharge, illicit connection,illegal dumping or spills. Training shall
include how to identify and report illicit discharges, illicit connections, illegal dumping and spills. Each staff
training event shall be documented, including the agenda/materials, date, and number of staff participating.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 IDDE Training
Train Field staff and Inspections staff 1. Class 1.2022 1. Class Roster
on what to look for.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.4.6: IDDE Reporting
Ref. Measures for the public and staff to report illicit discharges, illegal dumping and spills. The mechanism shall be
publicized to facilitate reporting and shall be managed to provide rapid response by appropriately trained
personnel.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Train Utility Office Staff
Establish protocol for staff to take 1.Call count 1.2022 1. Work orders
calls and direct to the appropriate
personnel 2. 2. 2.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 20

Table 15: Illicit Discharge Detection and Elimination BMPs
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Media Campaign
Utilize TOB PIO to help public know 1.Postings 1.2022 1.Reports
what to look for in regards to IDDE
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#3 Police and Fire Dept's notify PW Dept of Spills
Departments that respond to wrecks 1.PW maintain record 1. 2021 1.Reports
and spills will notify PW staff to
respond if needed and maintain 2. 2. 2.
record 3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 21

PART 8: CONSTRUCTION SITE RUNOFF CONTROL PROGRAM
In accordance with 15A NCAC 02H .0153,the Town of Bensopn relies upon the North Carolina
Sedimentation Pollution Control Act(SPCA)of 1973 and the NCG010000 permit for construction
activities as qualifying alternative programs to meet the NPDES MS4 Permit requirements for all
construction site runoff control measures to reduce pollutants in stormwater runoff from construction
activities that result in land disturbance of greater than or equal to one acre and any construction activity
that is part of a larger common plan of development that would disturb one acre or more.
Table 16: Qualifying Alternative Program Components for Construction Site Runoff Control Program
Meets Whole
Reference it Legal
State or Local Program Name AuthorityPe Implementing Entity or Part of
Requirement
3.5.1 - Johnston County Stormwater 15A NCAC Johnston County Whole
3.5.4 Delegated SPCA Program* Chapter 04 Stormwater
Program
* The local delegated SPCA Program ordinance(s)/regulatory mechanism(s)can be found at:
https://codelibrary.amlegal.com/codes/johnstoncounty/latest/johnstoncounty_nc/0-0-0-3759
The Town of Benson also implements the following BMPs to meet NPDES MS4 Permit requirements.
Table 17: Construction Site Runoff Control BMPs
Permit 3.5.6: Public Input
Ref. Measures to provide and promote a means for the public to notify the appropriate authorities of observed
erosion and sedimentation problems.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Municipal Staff Training
Train municipal staff who receive 1.Train municipal staff 1.Annually beginning in 1.Document and report
calls from the public on the protocols on proper handling of Permit Year 1 (FY19/20) number of staff trained,
for referral and tracking of construction site runoff training date(s)and
construction site runoff control control complaints. topics covered.
complaints. 2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Public Outreach
Utilize TOB social media flyers to 1.Create flyer 1.2021 1.Completion
educate public about construction
runoff 2.Implement 2 posts/year 2.2022 2.#of views
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 22

Table 17: Construction Site Runoff Control BMPs
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.5.5: Waste Management
Ref. Measures to require construction site operators to control waste such as discarded building materials,concrete
truck washout,chemicals, litter, and sanitary waste at the construction site that may cause adverse impact to
water quality.
BMP A B C D
No. Schedule for Annual Reporting
Description of BMP Measurable Goal(s) Implementation Metric
#. UDO Requirements
Inspection staff enforce UDO 1. Site Reviews 1.2020 1.Record of infractions
requirements for waste control
2. 2. 2.
3. 3. 3.
4. 4. 4.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 23

PART 9: POST-CONSTRUCTION SITE RUNOFF CONTROL PROGRAM
This SWMP identifies the minimum elements to develop, implement and enforce a program to address
stormwater runoff from new development and redevelopment projects that disturb greater than or equal to
one acre, including projects less than one acre that are part of a larger common plan of development or
sale,that are located within the Town of Benson and discharge into the MS4. These elements are
designed to minimize water quality impacts utilizing a combination of structural Stormwater Control
Measures(SCMs)and/or non-structural BMPs appropriate for the community,and ensure adequate long-
term operation and maintenance of SCMs.
In accordance with 15A NCAC 02H.0153 and .1017,the Town of Benson implements the following
State post-construction program requirements,which satisfy the NPDES Phase II MS4 post-construction
site runoff control requirements as Qualifying Alternative Programs(QAPs) in the MS4 area(s)where
they are implemented.
Table 18: Qualifying Alternative Program(s)for Post-Construction Site Runoff Control Program
State QAP Name State Requirements
Local Ordinance/Regulatory
Mechanism Reference
Neuse River Basin Nutrient Sensitive 15A NCAC 2B .0235
(NSW)Management Strategy
r .
)(fir./
Neuse RB—Pink
Cape Fear RB -Yellow
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 24

Table 19: Summary of Existing Post-Construction Program Elements
Permit Requirements for Municipal Ordinance/Code Reference(s) Date Adopted
Plan Review and Approval and/or Document Title(s)
3.6.2(a)Authority UDO Title XV 156.101 2015
3.6.3(a)& 15A NCAC 02H.0153(c) Johnston County Erosion and Sediment 2013
Federal, State&Local Projects Control Ordinance via Agreement
3.6.3(b)Plan Review Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.3(c)O&M Agreement Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.3(d)O&M Plan Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.3(e)Deed Johnston County Erosion and Sediment 2013
Restrictions/Covenants Control Ordinance via Agreement
3.6.3(f)Access Easements Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
Permit Requirements for Municipal Ordinance/Code Reference(s) Date Adopted
Inspections and Enforcement and/or Document Title(s)
3.6.2(b)Documentation Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.2(c)Right of Entry Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.4(a)Pre-CO Inspections Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.4(b)Compliance with Plans Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.4(c)Annual SCM Inspections Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.4(d)Low Density Inspections Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
3.6.4(e)Qualified Professional Johnston County Erosion and Sediment 2013
Control Ordinance via Agreement
Permit Requirements for Municipal Ordinance/Code Reference(s) Date Adopted
Fecal Coliform Reduction and/or Document Title(s)
3.6.6(a)Pet Waste None
3.6.6(b)On-Site Domestic Codified Ordinance 52.021 1969
WastewaterTtreatment
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 25

The annual reporting metrics for the post construction program are provided in Table 20: Post
Construction Site Runoff Control BMPs below.
Table 20: Post Construction Site Runoff Control BMPs
Permit 3.6.5(a),3.6.5(b),and 4.1.3: Minimum Post-Construction Reporting Requirements
Ref. Measures to document activities over the course of the fiscal year(July 1 —June 30) including appropriate
information to accurately describe progress, status, and results.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Standard Reporting
Implement standardized tracking, 1.Track number of low 1. Continuously 1.Number of plan
documentation,inspections and density and high density reviews performed for
reporting mechanisms to compile plan reviews performed. low density and high
appropriate data for the annual self- density.
assessment process. Data shall be 2.Track number of low 2.Continuously 2.Number of plan
provided for each Post-Construction/ density and high density approvals issued for low
Qualifying Alternative Program plans approved. density and high density.
being implemented as listed in Tables 3.Maintain a current 3.Continuously 3.Summary of number
18 and 19. inventory of low density and type of SCMs added
projects and constructed to the inventory;and
SCMs including SCM number and acreage of
type or low density low density projects
acreage,location and last constructed.
inspection date.
4.Track number of SCM 4.Continuously 4.Number of SCM
inspections performed. inspections.
5.Track number of low 5. Continuously 5.Number of low density
density inspections inspections.
performed.
6.Track number and 6. Continuously 6.Number and type of
type of enforcement enforcement actions
actions taken. i taken.
Permit 3.6.2: Legal Authority
Ref. Measures to maintain adequate legal authorities through ordinance or other regulatory mechanism to: (a)review
designs and proposals for new development and redevelopment to determine whether adequate stormwater
control measures will be installed, implemented,and maintained,(b)request information such as stormwater
plans, inspection reports, monitoring results, and other information deemed necessary to evaluate compliance
with the Post-Construction Stormwater Management Program,and(c)enter private property for the purpose of
inspecting at reasonable times any facilities, equipment, practices,or operations related to stormwater
discharges to determine whether there is compliance with the Post-Construction Stormwater Management
Program.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 26

Table 20: Post Construction Site Runoff Control BMPs
#1 Stormwater Ordinance to reflect requirements of Johnston County Ordinance
Require items identified in permit 1.creation of ordinance 1.2021 1.adoption date
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.6.3: Plan Review and Approval
Ref. Measures to maintain plan review and approval authority, standards and procedures to: (a)Require Federal,
State, and local government projects to comply with Post-Construction Program requirements throughout the
entire MS4 permitted area,unless the entity is subject to its own NPDES MS4 permit or a qualifying alternative
program,(b)Conduct site plan reviews of all new development and redeveloped sites that disturb greater than
or equal to one acre,and sites that disturb less than one acre that are part of a larger common plan of
development or sale for compliance with 15A NCAC 02H .1017 and the qualifying alternative programs that
apply within your jurisdiction, (c)Ensure that each project has an Operation and Maintenance Agreement that
complies with 15A NCAC 02H.1050(12),(d)Ensure that each project has an Operation and Maintenance Plan
that complies with 15A NCAC 02H.1050(13), (e)Ensure that each project has recorded deed restrictions and
protective covenants,that require the project to be maintained consistent with approved plans,and(f) Ensure
that each SCM and associated maintenance accesses be protected in a permanent recorded easement per I 5A
NCAC 02H 1050(9)and(10).
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Plan Reviews by Johnston County Stormwater
Plans reviewed by Johnston County 1. Maintain agreement 1.Annually 1. #of plan reviews
Stormwater
2. 2. 2.
•
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.6.4: Inspections and Enforcement
Ref. Measures to maintain inspection and enforcement authority, standards and procedures to: (a)Conduct post-
construction inspections prior to issuing a Certificate of Occupancy or a Temporary Certificate of Occupancy.
Alternatively,the project owner may provide a surety bond to guarantee compliance with the approved plan(s),
(b)Ensure that the project has been constructed in accordance with the approved plan(s), (c)Ensure annual
inspection of each permitted SCM to ensure compliance with the approved Operation and Maintenance
Agreement, (d)Ensure inspection of low density projects at least once during the permit term, and (e)Require
that inspections be conducted by a qualified professional.
A B C D
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 27

Table 20: Post Construction Site Runoff Control BMPs
BMP Schedule for Annual Reporting
No. Description of BMP Measurable Goal(s) Implementation Metric
#1 Inspections by Town Inspector
SCM's inspected annually by Town 1. Inspect all SCM's 1. annually 1.Inspection record
Inspector
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.6.6: Fecal Coliform Reduction
Ref. Measures to control,to the maximum extent practicable, sources of fecal coliform per 15A NCAC 02H
.1017(7). At a minimum,the program shall include: (a)A pet waste management component, which may be
achieved by revising an existing litter ordinance,and(b)An on-site domestic wastewater treatment system
component, if applicable,which may be coordinated with local county health department,to ensure proper
operation and maintenance of such systems.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Pet waste station at Dogpark
Maintain waste station 1. Scheduled Maint. 1.2021 1.Maint.Record
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 28

PART 10:POLLUTION PREVENTION AND GOOD HOUSEKEEPING PROGRAMS
This SWMP provides a comprehensive pollution prevention and good housekeeping strategy for the
Town of Benson municipal facilities and operations. Pollution prevention and good housekeeping is
accomplished through the implementation of seven required programs,which collectively address the
ultimate goal of preventing or reducing pollutant runoff from municipal operations such as parks and
open space maintenance, fleet and building maintenance, new construction and land disturbances,and
municipal storm sewer system maintenance.
Pollution prevention and good housekeeping for municipal operations includes the following programs:
1. Municipal Facilities Operation and Maintenance Program
2. Spill Response Program
3. MS4 Operation and Maintenance Program
4. Municipal SCM Operation and Maintenance Program
5. Pesticide, Herbicide and Fertilizer Management Program
6. Vehicle and Equipment Maintenance Program
7. Pavement Management Program
The Town of Benson will manage, implement and report the pollution prevention and good housekeeping
BMPs as specified in Table 21 below for each required program.
Table 21: Pollution Prevention and Good Housekeeping BMPs
Permit 3.7.1: Municipal Facilities Operation and Maintenance Program
Ref. Measures to manage facilities that are owned and operated by the permittee and have the potential for generating polluted
stormwater runoff. The permittee shall maintain a current inventory of municipal facilities;perform facility inspections
and routine maintenance;establish specific frequencies,schedules,and standard documentation;provide staff training on
general stormwater awareness and implementing pollution prevention and good housekeeping practices.
BMP A B C D
No• Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Facility Inventory
Develop list of all sites and discharge 1.List 1.2021 1.Completion
locations for inspection
2.Map 2.2022 2.Completion
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5, 2020
Page 29

Table 21: Pollution Prevention and Good Housekeeping BMPs
#2 Annual Inspection
Inspect TOB sites 1.Record 1.2021 1.Inspection Log
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#3 Spill Kit for each Facility
Provide spill kit appropriate for each 1.Provide 1.2022 1.Annual Inspection of
facility Kit
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.7.2: Spill Response Program
Ref. Measures for facilities and operations that store and/or use materials that have the potential to contaminate stormwater
runoff if spilled. The permittee shall maintain written spill response procedures and train staff on spill response
procedures.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Spill Response Plan for Each Facility
Written procedures for spills 1.Records I. Continuing 1.Annual report
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Staff Training
Spill response training for each 1.Provide Training 1.2022 1.Training Roster
department
2. Refresh training 2.Continuing 2.Training Roster
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5, 2020
Page 30

Table 21: Pollution Prevention and Good Housekeeping BMPs
Permit 3.7.3: MS4 Operation and Maintenance Program
Ref. Measures to minimize pollutants in the stormwater collection system. The permittee shall provide operation and
maintenance staff training on stormwater awareness and pollution prevention,perform MS4 inspections,maintain the
collection system including catch basins and conveyances;and establish specific frequencies,schedules,and standard
documentation.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Catch Basin Inspection and Maintenance
Inspect and maintain all catch basins 1.Inspection 1.2021 1. Inspection Record
2.Cleanout 2.Annual 2.Record
3.Repairs 3.As needed 3.Record
4. 4. 4.
5. 5. 5.
#2 Outfall Inspection and Maintenance
Inspect and maintain all outfalls 1.Inspect 1.Annually 1.Inspection Record
2.Clean up trash and 2.As needed 2.Record
blockages
3. 3. 3.
4. 4. 4.
5. 5. 5.
BMP Title
Permit 3.7.4: Municipal SCM Operation and Maintenance Program
Ref. Measures to manage municipally-owned,operated, and/or maintained structural SCMs that are installed for compliance
with the permittee's post-construction program. The permittee shall maintain a current inventory of SCMs,perform SCM
inspections and maintenance, and shall establish specific frequencies,schedules,and documentation.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Post-Construction SCM Inspection and Maintenance
Inspect and perform maintenance as 1.Inspection 1. Annually 1.Record
need.
2.Maintenance 2.As needed 2.Record
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 31

Table 21: Pollution Prevention and Good Housekeeping BMPs
Permit 3.7.5: Pesticide,Herbicide and Fertilizer Management Program
Ref. Measures to minimize water quality impacts from the use of landscape chemicals. The permittee shall provide routine
pollution prevention and chemical use,storage and handling training,and shall ensure compliance with permits and
applicator certifications.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Licensed Pesticide Applicators
Continuing education and training for 1.Annual Cont.Ed 1.Continuous 1.NCDA report
licensed applicators
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
Permit 3.7.6: Vehicle and Equipment Maintenance Program
Ref. Measures to prevent and minimize contamination of stormwater runoff from areas used for municipal vehicle and
equipment maintenance and/or cleaning. The permittee shall ensure that municipal industrial facilities subject to NPDES
industrial permitting comply with those permit requirements,provide routine pollution prevention training to staff,
perform routine inspections,and establish specific frequencies,schedules,and documentation.
BMP A B C D
NO Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Washbay with Oil Separator
Construct Washbay for washing 1.Implementation 1.2021 1. Inspection/Maint.
equipment Records for oil seperator
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
#2 Street Sweeper Debris Management
All street sweeper debris is stored in 1.Waste placed in 1. 2020 1.#of containers
dumpster and disposed by waste dumpster
collection contractor 2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5, 2020
Page 32

Table 21: Pollution Prevention and Good Housekeeping BMPs
Permit 3.7.7: Pavement Management Program
Ref. Measures to reduce pollutants in stormwater runoff from municipally-owned streets,roads, and parking lots within the
permittee's corporate limits. The permittee shall implement measures to control litter, leaves,debris,particulate and fluid
pollutants associated with vehicles,and establish specific frequencies,schedules,and documentation.
BMP A B C D
No. Description of BMP Measurable Goal(s) Schedule for Annual Reporting
Implementation Metric
#1 Yard Waste Collection
Yard Waste collected weekly and 1.Collection Schedule 1.Continuous 1.Annual Collection
processed in Town-owned Yard Totals(cy)
Waste Facility permitted by NCDEQ. 2.Processing 2.Annual 2.Annual totals(cy)
Processed material provided to town
residents and landscaped contractors 3.Material Giveaway 3.Annual 3.Annual totals(cy)
for use as mulch or compost. 4. 4. 4.
5. 5. 5.
#2 Street Sweeping
Street sweeper operates weekly. 1. Weekly Schedule 1.Continuous 1. Sweeping record
Monthly: Downtown+Quad 1
Downtown+Quad 2 2. 2. 2.
Downtown+Quad 3 3. 3. 3.
Downtown+Quad 4 _
4. 4. 4.
5. 5. 5.
DRAFT NCS000558 SWMP
Town of Benson
October 5,2020
Page 33

Johnston County
Erosion and Sediment Control Ordinance
Johnston County, North Carolina
Adopted December 1, 2013

TABLE OF CONTENTS
Page Number
SECTION 1- TITLE 3
SECTION 2- PURPOSE 3
SECTION 3- DEFINITIONS 3
SECTION 4- SCOPE and EXCLUSIONS 7
SECTION 5- MANDATORY STANDARDS FOR LAND-DISTRUBING ACTIVITIES 8
SECTION 6- EROSION AND SEDIMENTATION CONTROL PLANS 9
SECTION 7- BASIC CONTROL OBJECTIVES 13
SECTION 8- DESIGN and PERFORMANCE STANDARDS 14
SECTION 9- STORM WATER OUTLET PROTECTION 15
SECTION 10• BORROW AND WASTE AREAS 17
SECTION 11• ACCESS AND HAUL ROADS 17
SECTION 12• OPERATIONS IN LAKES OR NATURAL WATERCOURSES 17
SECTION 13- RESPONSIBILITY FOR MAINTENANCE 17
SECTION 14• ADDITIONAL MEASURES 18
SECTION 15• EXISTING UNCOVERED AREAS 18
SECTION 16- FEES 18
SECTION 17- PLAN APPEALS 18
SECTION 18• INSPECTIONS AND INVESTIGATIONS 19
SECTION 19• PENALTIES 20
SECTION 20- INJUNCTIVE RELIEF 22
SECTION 21- RESTORATION AFTER NON-COMPLIANCE 22
SECTION 22• SEVERABILITY 22
SECTION 23• EFFECTIVE DATE 22
2

ORDINANCE NO.
AN ORDINANCE TO PROVIDE FOR THE CONTROL OF SOIL EROSION AND
SEDIMENTATION.
NOW,THEREFORE,BE IT ORDAINED by the Board of Commissioners of Johnston
County hereby adopts the following ordinance.
Section 1 Title
This ordinance may be cited as the Johnston County Soil Erosion and Sedimentation
Control Ordinance.
Section 2 Purpose
This ordinance is adopted for the purposes of:
(a) regulating certain land-disturbing activity to control accelerated erosion and
sedimentation in order to prevent the pollution of water and other damage to
lakes,watercourses, and other public and private property by sedimentation; and
(b) establishing procedures through which these purposes
can be fulfilled.
Section 3 Definitions
As used in this ordinance,unless the context clearly indicates otherwise, the following
definitions apply:
(a) Accelerated Erosion-means any increase over the rate of natural erosion as a
result of land-disturbing activity.
(b) Act-means the North Carolina Sedimentation Pollution Control Act of 1973 and
all rules and orders adopted pursuant to it.
(c) Adequate Erosion Control Measure, Structure, or Device-means one which
controls the soil material within the land area under responsible control of the
person conducting the land-disturbing activity.
(d) Affiliate—means a person that directly, or indirectly through one or more
intermediaries,controls, is controlled by, or is under common control of another
person.
(e) Being Conducted-means a land-disturbing activity has been initiated and
permanent stabilization of the site has not been completed.
3

(f) Borrow-means fill material which is required for on-site construction and is
obtained from other locations.
(g) Buffer Zone -means the strip of land adjacent to a lake or natural watercourse.
(h) Commission- means the North Carolina Sedimentation Control Commission.
(i) Completion of Construction or Development-means that no further land-
disturbing activity is required on a phase of a project except that which is
necessary for establishing a permanent ground cover.
(j) Department-means the North Carolina Department of Environment and Natural
Resources.
(k) Director-means the Director of the Division of Energy,Mineral, and Land
Resources of the Department of Environment and Natural Resources.
(1) Discharge Point-means that point at which storm water runoff leaves a tract of
land.
(m) Energy Dissipator-means a structure or a shaped channel section with
mechanical armoring placed at the outlet of pipes or conduits to receive and break
down the energy from high velocity flow.
(n) Environmental and Stormwater Manager-means the personnel within the
Johnston County Public Utilities Department whose job responsibility includes
the administration and enforcement of the Johnston County Erosion and Sediment
Control Ordinance.
(o) Erosion-means the wearing away of land surfaces by the action of wind, water,
gravity, or any combination thereof.
(p) Ground Cover-means any natural vegetative growth or other material which
renders the soil surface stable against accelerated erosion.
(q) High Quality Waters-means those classified as such in 15A NCAC 2B.0101(e)
(5) -General Procedures, which is incorporated herein by reference to include
further amendments pursuant to G.S. 150B-14(c).
(r) High Quality Water(HQW)Zones—means areas within one mile and draining to
HQW's.
(s) Lake or Natural Watercourse—means any stream, river, brook, swamp, sound,
bay, creek, run,branch, canal,waterway, estuary, and any reservoir, lake or pond,
natural or impounded in which sediment may be moved or carried in suspension,
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and which could be damaged by accumulation of sediment.
(t) Land-disturbing Activity-means any use of the land by any person in residential,
industrial, education, institutional, or commercial development,highway and road
construction and maintenance that results in a change in the natural cover or
topography and that may cause or contribute to sedimentation.
(u) Local Government-means any county, incorporated village, town or city, or any
combination of counties, incorporated villages,towns, and cities, acting through a
joint program pursuant to the provisions of the Act.
(v) Natural Erosion-means the wearing away of the earth's surface by water,wind,
or other natural agents under natural environmental conditions undisturbed by
man.
(w) Parent—means an affiliate that directly, or indirectly through one or more
intermediaries, controls another person.
(x) Person-means any individual,partnership, firm, association,joint venture,public
or private corporation, trust, estate, commission,board,public or private
institution, utility, cooperative, interstate body, or other legal entity.
(y) Person Conducting land-Disturbing Activity-means any person who may be held
responsible for violation unless expressly provided otherwise by this Ordinance,
the Act, or any order adopted pursuant to this Ordinance or the Act.
(z) Person Responsible for the Violation-means:
(1) the developer or other person who has or holds himself out as having
financial or operation control over the land-disturbing activity; or
(2) the landowner or person in possession or control of the land that has
directly or indirectly allowed the land-disturbing activity,or benefited from it or
failed to comply with a duty imposed by any provision of this Ordinance, the Act,
or any order adopted pursuant to this Ordinance or the Act.
(aa) Phase of Grading-means one of two types of grading: rough or fine.
(bb) Plan-means an erosion and sedimentation control plan
(cc) Sediment-means solid particulate matter,both mineral and organic,that has been
or is being transported by water, air, gravity, or ice from its site of origin.
(dd) Sedimentation -means the process by which sediment resulting from accelerated
erosion has been or is being transported off the sit of the land-disturbing activity
or into a lake or natural watercourse.
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(ee) Siltation-means sediment resulting from accelerated erosion which is settleable
or removable by properly designed, constructed,and maintained control
measures; and which has been transported from its point of origin within the site
of a land-disturbing activity; and which has been deposited, or is in suspension in
water.
(ff) Storm Drainage Facilities -means the system of inlets,conduits, channels, ditches
and appurtenances which serve to collect and convey storm water through and
from a given drainage area.
(gg) Storm Water Runoff-means the surface flow of water resulting from
precipitation in any form and occurring immediately after rainfall or melting.
(hh) Subsidiary—means an affiliate that is directly, or indirectly through one or more
intermediaries,controlled by another person.
(ii) Ten-Year Storm-means the storm water runoff resulting from precipitation of an
intensity expected to be equaled or exceeded, on the average, once in ten years,
and of a duration which will produce the maximum peak rate of runoff for the
watershed of interest under average antecedent wetness conditions.
(jj) Tract-means all contiguous land and bodies of water being disturbed or to be
disturbed as a unit, regardless of ownership.
(kk) Twenty-five Year Storm-means the storm water runoff resulting from
precipitation of an intensity expected to be equaled or exceeded on the average,
once in 25 years, and of a duration which will produce the maximum peak rate of
runoff for the watershed of interest under average antecedent wetness conditions.
(11) Uncovered-means the removal of ground cover from, on, or above the soil
surface.
(mm) Undertaken-means the initiating of any activity,or phase of activity,which
results or will result in a change in the ground cover or topography of a tract of
land.
(nn) Velocity-means the average velocity of flow through the cross section of the
main channel at the peak flow of the storm of interest. The cross section of the
main channel shall be that area defined by the geometry of the channel plus the
area of flow below the flood height defined by vertical lines at the main channel
banks. Overload flows are not to be included for the purpose of computing
velocity of flow.
(oo) Waste-means surplus materials resulting from on-site land-disturbing activities
and being disposed of at other locations.
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(pp) Working Days -means days exclusive of Saturday and Sunday during which
weather conditions or soil conditions permit land-disturbing activity to be
undertaken.
Section 4 Scope and Exclusions
(a) Geographical Scope of Regulated Land-Disturbing Activity. This ordinance shall
apply to land-disturbing activity within the territorial jurisdiction of Johnston
County and to the extraterritorial jurisdiction of the Towns as allowed by
agreement between local governments or other appropriate legal instrument or
law.
(b) Exclusions from Regulated Land-Disturbing Activity. Notwithstanding the
general applicability of this ordinance to all land-disturbing activity,this
ordinance shall not apply to the following types of land-disturbing activity:
(1) Any activity, including breeding and grazing of livestock,undertaken on
agricultural land for the production of plants and animals useful to man,
including,but not limited to:
(i) forage and sod crops, grain and feed crops,tobacco, cotton,
and peanuts.
(ii) dairy animals and dairy products.
(iii) poultry and poultry products.
(iv) livestock, including beef cattle, sheep, swine,horses,
ponies, mules, and goats.
(v) bees and apiary products.
(vi) fur producing animals.
(2) An Activity undertaken on forestland for the production and harvesting of
timber and timber products and conducted in accordance with best
management practices set out in Forest Practice Guidelines Related to
Water Quality, as adopted by the Department. If land-disturbing activity
undertaken on forestland for the production and harvesting of timber and
timber products is not conducted in accordance with Forest Practice
Guidelines Related to Water Quality, the provisions of this ordinance shall
apply to such activity and any related land-disturbing activity on the tract.
(3) An activity for which a permit is required under the Mining Act of 1971,
Article 7 of Chapter 74 of the General Statutes.
(4) A land-disturbing activity over which the State has exclusive regulatory
jurisdiction as provided in G.S. 113A-56(a).
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(5) An activity which is essential to protect human life during an emergency.
(c) Plan Approval Requirement for Land-Disturbing Activity. No person shall
undertake any land-disturbing activity subject to this ordinance without first
obtaining a Plan approval therefor from Johnston County
(d) Protection of Property - Persons conducting land-disturbing activity shall take all
reasonable measures to protect all public and private property from damage
caused by such activity.
(e) More Restrictive Rules Shall Apply - Whenever conflicts exists between federal,
state,or local laws, ordinance,or rules, the more restrictive provision shall apply.
(f) Plan Approval Exceptions. Notwithstanding the general requirement to obtain a
Plan approval prior to undertaking land-disturbing activity, a Plan approval shall
not be required for land-disturbing activity that does not exceed 1 acre(43,560
square feet) in surface area. In determining the area, lands under one or diverse
ownership being developed as a unit will be aggregated.
Section 5 Mandatory Standards for Land-Disturbing Activity
No land-disturbing activity subject to the control of this ordinance shall be undertaken
except in accordance with the following mandatory standards:
(a) Standard Buffer. No land-disturbing activity during periods of construction or
improvement to land shall be permitted in proximity to a lake or natural
watercourse unless a buffer zone is provided along the margin of the watercourse
of sufficient width to confine visible siltation within the twenty-five percent
(25%)of the buffer zone nearest the land-disturbing activity.
(1) Projects On, Over or Under Water. This subdivision shall not apply to a
land-disturbing activity in connection with the construction of facilities to
be located on, over, or under a lake or natural watercourse.
(2) Buffer Measurement. Unless otherwise provided,the width of a buffer
zone is measured horizontally from the edge of the water to the nearest
edge of the disturbed area,with the 25 percent of the strip nearer the land-
disturbing activity containing natural or artificial means of confining
visible siltation.
(b) Graded Slopes and Fills. The angle for graded slopes and fills shall be no greater
than the angle that can be retained by vegetative cover or other adequate erosion
control devices or structures. In any event, slopes left exposed will,within 14
calendar days of completion of any phase of grading, be planted or otherwise
provided with temporary or permanent ground cover, devices, or structures
8

sufficient to restrain erosion. The angle for graded slopes and fills must be
demonstrated to be stable. Stable is the condition where the soil remains in its
original configuration, with or without mechanical constraints.
(c) Fill Material. Unless a permit from the Department's Division of Waste
Management to operate a landfill is on file for the official site, acceptable fill
material shall be free of organic or other degradable materials,masonry, concrete
and brick in sizes exceeding twelve (12)inches,and any materials which would
cause the site to be regulated as a landfill by the State of North Carolina.
(d) Ground Cover. Whenever land-disturbing activity that will disturb more than one
acre is undertaken on a tract,the person conducting the land-disturbing activity
shall install erosion and sedimentation control devices and practices that are
sufficient to retain the sediment generated by the land disturbing activity within
the boundaries of the tract during construction upon and development of said
tract, and shall plant or otherwise provide a permanent ground cover sufficient to
restrain erosion after completion of construction or development. Except as
provided in Section 8(b)(5) of this ordinance,provisions for a ground cover
sufficient to restrain erosion must be accomplished within 15 working days or 21
calendar days following completion of construction or development,whichever
period is shorter.
(e) Prior Plan Approval. No person shall initiate any land-disturbing activity that will
disturb more than one acre on a tract unless, thirty(30)or more days prior to
initiating the activity, a Plan for the activity is filed with and approved by
Johnston County. The County shall forward to the Director of the Division of
Water Resources a copy of each Plan for a land-disturbing activity that involves
the utilization of ditches for the purpose of de-watering or lowering the water
table of the tract.
(f) The land-disturbing activity shall be conducted in accordance with the approved
erosion and sedimentation control plan.
Section 6 Erosion and Sedimentation Control Plans
(a) Plan Submission. A Plan shall be prepared for all land-disturbing activities
subject to this ordinance whenever the proposed activity will disturb more than
one acre on a tract. The applicant must provide to the Johnston County
Environmental and Stormwater Manager or designee the number of copies of the
Plan as prescribed by the Environmental and Stormwater Manager at least 30 days
prior to the commencement of the proposed activity.
(b) Financial Responsibility and Ownership. The erosion and sediment control plan
must include an authorized statement of financial responsibility and ownership
that complies with following:
9

(1) is signed by the financially responsible party for the land-disturbing
activity or his attorney in fact, including the mailing and street addresses
of the principal place of business of the person financially responsible, the
owner of the land, and any registered agents;
(2) if the person financially responsible is not a resident of North Carolina, a
North Carolina agent must be designated in the statement for the purpose
of receiving notice of compliance or non-compliance with the Plan,the
Act,this ordinance, or rules or orders adopted or issued pursuant to this
ordinance;
(3) if the applicant is not the owner of the land to be disturbed, the erosion and
sedimentation control plan must include the owner's written consent for
the applicant to submit an erosion and sedimentation control plan and to
conduct the anticipated land-disturbing activity.
(c) Environmental Policy Act Document. Any Plan submitted for a land-disturbing
activity for which an environmental document is required by the North Carolina
Environment Policy Act(G.S. 113A-1, et seq.) shall be deemed incomplete until a
complete environmental document is available for review. Johnston County shall
promptly notify the person submitting the Plan that the 30-day time limit for
review of the Plan pursuant to this ordinance shall not begin until a complete
environmental document is available for review.
(d) Content. The Plan required by this section shall contain architectural and
engineering drawings,maps, assumptions,calculations, and narrative statements
as needed to adequately described the proposed development of the tract and the
measures planned to comply with the requirements of this ordinance. Plan
content may vary to meet the needs of specific site requirements.
(f) Timeline for Decisions on Plans. Johnston County will review each complete
Plan submitted and within 30 days of receipt thereof will notify the person
submitting the Plan that it has been approved, approved with modifications,
approved with performance reservations, or disapproved.
(g) Approval. Johnston County shall only approve a Plan upon determining that it
complies with all applicable State and local regulations for erosion and
sedimentation control. Approval assumes the applicant's compliance with the
federal and state water quality laws,regulations and rules. The County may
establish an expiration date, not to exceed three(3)years, for Plans approved
under this ordinance.
(i) If no construction activity has begun prior to the expiration date of the
land disturbance permit, the permit becomes null and void.
10

(ii) If construction activity has begun,but the certificate of completion has not
been issued prior to the expiration date of the land disturbance permit,the
permit must be renewed.
(iii) The land disturbance permit may be renewed for a maximum of two (2)
years by submitting a request for permit extension 30 days prior to the
expiration date. Extension of the original permit approval beyond the
maximum two-year renewal period is not allowed. Any change of
ownership must be reflected in a revised financial responsibility form.
(iv) Projects may be phased using multiple permits. The phasing of a project
under a single permit is not allowed. Each project phase requires a
separate and independent plan submittal,review fees,permit approval, and
payment of applicable land disturbance fees.
Commentary: The phasing of large and/or complex projects should be
considered when it is anticipated that the maximum permit validity period
of 5 years (the original permit has a 3 year validity,plus the maximum
renewal period of 2 years) may be insufficient to complete all work or in
instances where it may be desirable to obtain certificates of completion for
phases, rather than one certificate of completion for the entire project.
(v) Failure to renew the land disturbance permit, in accordance to this section,
is the same as failure to submit an erosion and sediment control plan in
accordance with this article and may be subject to a civil penalty of up to
$5,000 per day. Any person who is subject to civil penalty under this
subsection may be subject to additional civil penalties for violation of any
other provisions of this article, or rules or orders adopted or issued
pursuant to the erosion and sedimentation control regulations of this
article.
(vi) If the property associated with the approved plan is sold in whole or in
part before all conditions of the approved plan are met,the land
disturbance permit holder must provide notice to the new owner of
conditions of the land disturbance permit and provide Johnston County
with revised financial responsibility forms.
(h) Disapproval for Content. The County shall disapprove a Plan based on its
content. A disapproval based upon a Plan's content must specifically state in
writing the reasons for disapproval.
(i) Other Disapprovals. The County may disapprove a Plan if
(i) implementation of the Plan would result in a violation of the rules adopted
by the Environmental Management Commission to protect riparian buffers
along surface waters;
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(ii) the applicant is conducting or has conducted land-disturbing activity
without an approved Plan,or has received notice of violation on a
previously approved erosion and sedimentation control plan and has not
complied with the notice within the time specified in the notice;
(iii) Has failed to pay a civil penalty assessed pursuant to the Act or a local
ordinance adopted pursuant to the Act by the time the payment is due.
(iv) Has been convicted of a misdemeanor pursuant to G. S. 113A-64(b)or any
criminal provision of a local ordinance adopted pursuant to the Act or;
(v) Has failed to substantially comply with state rules or local ordinances and
regulations adopted pursuant to the North Carolina Sedimentation
Pollution Control Act.
In the event that a Plan is disapproved pursuant to this subsection and disapproved
after the appeal process established in Section 17, the County shall notify the
Director of the North Carolina State Division of Energy,Mineral, and Land
Resources of such disapproval within ten(10)days. The County shall advise the
applicant and the Director in writing as to the specific reasons that the Plan was
disapproved.
(j) Notice of Activity Initiation. No person may initiate a land-disturbing activity
before notifying the agency that issued the Plan approval of the date that land-
disturbing activity will begin.
(k) Preconstruction Conference. When deemed necessary by the approving authority
a preconstruction conference may be required.
(1) Display of Plan Approval. A Plan approval issued under this article shall be
prominently displayed until all construction is complete, all permanent
sedimentation and erosion control measures are installed and the site has been
stabilized. A copy of the approved plan shall be kept on file at the job site.
(m) Required Revisions. After approving a Plan, if the County either upon review of
such Plan or on inspection of the job site, determines that a significant risk of
accelerated erosion or off-site sedimentation exists,the County shall require a
revised Plan. Pending the preparation of the revised Plan,work shall cease or
shall continue under conditions outlined by the appropriate authority. If following
commencement of a land-disturbing activity pursuant to an approved Plan,the
County determines that the Plan is inadequate to meet the requirements of this
ordinance, the County may require any revision of the Plan that is necessary to
comply with this ordinance.
(n) Amendment to a Plan. Applications for amendment of a Plan in written and/or
12

graphic form may be made at any time under the same conditions as the original
application. Until such time as said amendment is approved by the County, the
land-disturbing activity shall not proceed except in accordance with the Plan as
originally approved.
(o) Failure to File a Plan. Any person engaged in land-disturbing activity who fails to
file a Plan in accordance with this ordinance, or who conducts a land-disturbing
activity except in accordance with provisions of an approved Plan shall be deemed in
violation of this ordinance.
(p) Inspections and Records. The landowner,the financially responsible party, or the
landowner's or the financially responsible party's agent shall perform an inspection of
the area covered by the plan after each phase of the plan has been completed and after
establishment of temporary ground cover in accordance with G.S. 113A-57(2). The
person who performs the inspection shall maintain and make available a record of the
inspection at the site of the land-disturbing activity. The record shall set out any
significant deviation from the approved erosion control plan, identify any measures
that may be required to correct the deviation, and document the completion of those
measures. The record shall be maintained until permanent ground cover has been
established as required by the approved erosion and sedimentation control plan. The
inspections required by this subsection shall be in addition to inspections required by
G.S. 113A-61.1.
Section 7 Basic Control Objectives
An erosion and sedimentation control Plan may be disapproved if the Plan fails to address
the following control objectives:
(a) Identify Critical Areas -On-site areas which are subject to severe erosion, and
off-site areas which are especially vulnerable to damage from erosion and/or
sedimentation, are to be identified and receive special attention.
(b) Limit Time of Exposure-All land-disturbing activities are to be planned and
conducted to limit exposure to the shortest feasible time.
(c) Limit Exposed Areas -All land-disturbing activity is to be planned and conducted
to minimize the size of the area to be exposed at any one time.
(d) Control Surface Water- Surface water runoff originating upgrade of exposed
areas should be controlled to reduce erosion and sediment loss during the period
of exposure.
(e) Control Sedimentation-All land-disturbing activity is to be planned and
conducted so as to prevent off-site sedimentation damage.
13

(f) Manage Storm Water Runoff-When the increase in the velocity of storm water
runoff resulting from a land-disturbing activity is sufficient to cause accelerated
erosion of the receiving watercourse,a Plan is to include measures to control the
velocity to the point of discharge so as to minimize accelerated erosion of the site
and increased sedimentation of the stream.
Section 8 Design and Performance Standards
(a) Except as provided in Section 8(b)(2)of this ordinance, erosion and sedimentation
control measures, structures, and devices shall be planned, designed, and
constructed to provide protection from the calculated maximum peak rate of
runoff from the ten-year storm. Runoff rates shall be calculated using the
procedures in the USDA, Soil Conservation Service's"National Engineering
Field Manual for Conservation Practices", or other acceptable calculation
procedures.
(b) HQW Zones. In High Quality Water(HQW)zones the following design
standards shall apply:
(1) Limit on Uncovered Area. Uncovered areas in HQW zones shall be
limited at any time to a maximum total area of twenty acres within the
boundaries of the tract. Only the portion of the land-disturbing activity
within a HQW zone shall be governed by this section. Larger areas may
be uncovered within the boundaries of the tract with the written approval
of the Director.
(2) Maximum Peak Rate of Runoff Protection. Erosion and sedimentation
control measures, structures, and devices within HQW zones shall be
planned, designed and constructed to provide protection from the runoff of
the twenty-five year storm which produces the maximum peak rate of
runoff as calculated according to procedures in the United States
Department of Agriculture Soil Conservation Service's"National
Engineering Field Manual for Conservation Practices"or according to
procedures adopted by any other agency of this state or the United States
or any generally recognized organization or association.
(3) Settling Efficiency. Sediment basins within HQW zones shall be designed
and constructed such that the basin will have a settling efficiency of at
least 70%for the 40 micron(0.04 millimeter) size soil particle transported
into the basin by the runoff of that two year storm which produces the
maximum peak rate of runoff as calculated according to procedures in the
United States Department of Agriculture Soil Conservation Service's
"National Engineering Field Manual for Conservation Practices"or
according to procedures adopted by any other agency of this state or the
14

United States or any generally recognized organization or association.
(4) Grade. Newly constructed open channels in HQW zones shall be designed
and constructed with side slopes no steeper than two horizontal to one
vertical if a vegetative cover is used for stabilization unless soil conditions
permit a steeper slope or where the slopes are stabilized by using
mechanical devices, structural devices or other acceptable ditch liners. In
any event, the angle for side slopes shall be sufficient to restrain
accelerated erosion.
(5) Ground Cover. Ground cover sufficient to restrain erosion must be
provided for any portion of a land-disturbing activity in a HQW zone
within 15 working days or 21 calendar days following completion of
construction or development,whichever period is shorter.
SECTION 9 Storm Water Outlet Protection
(a) Intent. Stream banks and channels downstream from any land disturbing activity
shall be protected from increased degradation by accelerated erosion caused by
increased velocity of runoff from the land disturbing activity.
(b) Performance standard. Persons shall conduct land-disturbing activity so that the
post construction velocity of the 10-year storm runoff in the receiving
watercourse to the discharge point does not exceed the greater of:
(1) the velocity established by the Maximum Permissible Velocities Table set
out within this subsection; or
(2) the velocity of the ten-year storm runoff in the receiving watercourse prior
to development.
If condition(1)or(2)of this Paragraph cannot be met,then the receiving
watercourse to and including the discharge point shall be designed and
constructed to withstand the expected velocity anywhere the velocity exceeds the
"prior to development"velocity by 10%.
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Maximum Permissible Velocities Table
The following is a table for maximum permissible velocity for storm water
discharges in feet per second(F.P.S.)and meters per second(M.P.S.):
Material F.P.S. M.P.S.
Fine sand(noncolloidal) 2.5 .8
Sandy loam(noncolloidal) 2.5 .8
Silt loam(noncolloidal) 3.0 .9
Ordinary firm loam 3.5 1.1
Fine gravel 5.0 1.5
Stiff clay(very colloidal) 5.0 1.5
Graded, loam to cobbles
(noncolloidal) 5.0 1.5
Graded, silt to cobbles
(Colloidal) 5.5 1.7
Alluvial silts(noncolloidal) 3.5 1.1
Alluvial silts(colloidal) 5.0 1.5
Coarse gravel (noncolloidal) 6.0 1.8
Cobbles and shingles 5.5 1.7
Shales and hard pans 6.0 1.8
Source-Adapted from recommendations by Special Committee on Irrigation
Research,American Society of Civil Engineers, 1926, for channels with straight
alignment. For sinuous channels, multiply allowable velocity by 0.95 for slightly
sinuous,by 0.9 for moderately sinuous channels,and by 0.8 for highly sinuous
channels.
(c) Acceptable Management Measures -Measures applied alone or in combination to
satisfy the intent of this section are acceptable if there are no objectionable
secondary consequences. The County recognizes that the management of storm
water runoff to minimize or control downstream channel and bank erosion is a
developing technology. Innovative techniques and ideas will be considered and
may be used when shown to have the potential to produce successful results.
Some alternatives,while not exhaustive, are to:
(1) Avoid increases in surface runoff volume and velocity by including
measures to promote infiltration to compensate for increased runoff from
areas rendered impervious;
(2) Avoid increases in storm water discharge velocities by using vegetated or
roughened swales and waterways in place of closed drains and high
velocity paved sections:
16

(3) Provide energy dissipators at outlets of storm drainage facilities to reduce
flow velocities to the point of discharge;
(4) Protect watercourses subject to accelerated erosion by improving cross
sections and/or providing erosion-resistant lining; and
(5) Upgrade or replace the receiving device structure, or watercourse such that
it will receive and conduct the flow to a point where it is no longer subject
to degradation from the increased rate of flow or increased velocity.
(d) Exceptions - This rule shall not apply where it can be demonstrated to the County
that storm water discharge velocities will not create an erosion problem in the
receiving watercourse.
Section 10 Borrow and Waste Areas
When the person conducting the land-disturbing activity is also the person conducting the
borrow or waste disposal activity, areas from which borrow is obtained and which are not
regulated by the provisions of the Mining Act of 1971, and waste areas for surplus materials
other than landfills regulated by the Department's Division of Waste Management shall be
considered as part of the land-disturbing activity where the borrow material is being used or from
which the waste material originated. When the person conducting the land-disturbing activity is
not the person obtaining the borrow and/or disposing of the waste, these areas shall be
considered a separate land-disturbing activity.
Section 11 Access and Haul Roads
Temporary access and haul roads, other than public roads, constructed or used in
connection with any land-disturbing activity shall be considered a part of such activity.
Section 12 Operations in Lakes or Natural Watercourses
Land disturbing activity in connection with construction in, on, over, or under a lake or
natural watercourse shall minimize the extent and duration of disruption of the stream channel.
Where relocation of a stream forms an essential part of the proposed activity, the relocation shall
minimize unnecessary changes in the stream flow characteristics.
Section 13 Responsibility for Maintenance
During the development of a site, the person conducting the land-disturbing activity shall
install and maintain all temporary and permanent erosion and sedimentation control measures as
required by the approved plan or any provision of this Ordinance,the Act, or any order adopted
pursuant to this ordinance or the Act. After site development,the landowner or person in
possession or control of the land shall install and/or maintain all necessary permanent erosion
and sediment control measures, except those measures installed within a road or street right-of-
17

way or easement accepted for maintenance by a governmental agency.
Section 14 Additional Measures
Whenever the County determines that significant erosion and sedimentation is occurring
as a result of land-disturbing activity,despite application and maintenance of protective
practices,the person conducting the land-disturbing activity will be required to and shall take
additional protective action.
Section 15 Existing Uncovered Areas
(a) All uncovered areas existing on the effective date of this ordinance which resulted
from land-disturbing activity, exceed one acre, are subject to continued
accelerated erosion,and are causing off-site damage from sedimentation, shall be
provided with a ground cover or other protective measures, structures, or devices
sufficient to restrain accelerated erosion and control off-site sedimentation.
(b) The County shall serve upon the landowner or other person in possession or
control of the land a written notice to comply with the Act,this ordinance, a rule
or order adopted or issued pursuant to the Act by the Commission or by the
County. The notice to comply shall be sent by registered or certified mail,return
receipt requested, or other means provided in GS 1A-1,Rule 4. The notice will
set forth the measures needed to comply and will state the time within which such
measures must be completed. In determining the measures required and the time
allowed for compliance,the authority serving notice shall take into consideration
the economic feasibility, technology, and quantity of work required, and shall set
reasonable and attainable time limits of compliance.
(c) The County reserves the right to require preparation and approval of a Plan in any
instance where extensive control measures are required.
(d) This rule shall not require ground cover on cleared land forming the future basin
of a planned reservoir.
Section 16 Fees
(a) The County shall establish a fee schedule for the review and approval of Plans.
(b) In establishing the fee schedule, the County shall consider the administrative and
personnel costs incurred for reviewing the Plans, inspecting the activity, and for
related compliance activities.
Section 17 Plan Appeals
The appeal of a disapproval or approval with modifications of a Plan shall governed by
the following provisions:
18

. e
(a) The disapproval or modification of any proposed Plan by the County shall entitle
the person submitting the Plan to a public hearing if such person submits written
demand for a hearing within 15 days after receipt of written notice of disapproval
or modifications.
(b) A hearing held pursuant to this section shall be conducted by the Johnston County
Director of Utilities within 30 days after receipt of the request.
(c) At least 7 days prior to the hearing, the Director of Utilities must publish a notice
of hearing, at least once, in a newspaper of general circulation in the County.
(d) The Director of Utilities must render a decision in writing within 7 days after the
hearing.
(i) In the event that the appeal is not granted,the Director of Utilities must
notify the Director of the North Carolina Division of Energy,Mineral, and Land
Resources of the disapproval within 10 days.
(ii) The Director of Utilities must advise the applicant and the Director of the
North Carolina Division of Energy,Mineral, and Land Resources in writing as to
the specific reasons the request was disapproved.
(e) If the Director of Utilities does not grant the appeal,the person submitting the
erosion and sedimentation control plan has 15 days following the denial to appeal
the County's decision to the North Carolina Sedimentation Control Commission
as provided in G.S. 113A-61(c) and 15A NCAC 4B .0118(d).
(f) If any proposed erosion and sedimentation control plan is disapproved, the
applicant may appeal County's decision directly to the North Carolina
Sedimentation Control Commission.
Section 18 Inspections and Investigations
(a) Inspection. Agents, officials, or other qualified persons authorized by the County
will periodically inspect land-disturbing activities to ensure compliance with the
Act,this ordinance, or rules or orders adopted or issued pursuant to this
ordinance, and to determine whether the measures required in the Plan are
effective in controlling erosion and sedimentation resulting from land-disturbing
activity. Notice of the right to inspect shall be included in the certificate of
approval of each Plan.
(b) Willful Resistance,Delay or Obstruction. No person shall willfully resist, delay,
or obstruct an authorized representative, employee,or agent of the County while
that person is inspecting or attempting to inspect a land-disturbing activity under
19

this section.
(c) Notice of Violation. If the County determines that a person engaged in land-
disturbing activity has failed to comply with the Act, this ordinance, or rules, or
orders adopted or issued pursuant to this ordinance,a notice of violation shall be
served upon that person. The notice may be served by any means authorized
under GS 1A-1,Rule 4. The notice shall specify a date by which the person must
comply with the Act, or this ordinance, or rules,or orders adopted pursuant to this
ordinance, and inform the person of the actions that need to be taken to comply
with the Act,this ordinance, or rules or orders adopted pursuant to this ordinance.
Any person who fails to comply within the time specified is subject to additional
civil and criminal penalties for a continuing violation as provided in G.S. 113A-
64 and this ordinance.
(d) Investigation. The County shall have the power to conduct such investigation as
it may reasonably deem necessary to carry out its duties as prescribed in this
ordinance, and for this purpose to enter at reasonable times upon any property,
public or private, for the purpose of investigating and inspecting the sites of any
land-disturbing activity.
(e) Statements and Reports. The County shall also have the power to require written
statements, or filing of reports under oath,with respect to pertinent questions
relating to land-disturbing activity.
Section 19 Penalties
(a) Civil Penalties
(1) Civil Penalty for a Violation. Any person who violates any of the
provisions of this ordinance, or rule or order adopted or issued pursuant to
this ordinance,or who initiates or continues a land-disturbing activity for
which a Plan is required except in accordance with the terms, conditions,
and provisions of an approved Plan, is subject to a civil penalty. The
maximum civil penalty amount that the County may assess per violation is
five thousand dollars ($5,000.00). A civil penalty may be assessed from
the date of the violation. Each day of a continuing violation shall
constitute a separate violation.
(2) Civil Penalty Assessment Factors. The County shall determine the
amount of the civil penalty based upon the following factors:
(i) the degree and extent of harm caused by the violation,
(ii) the cost of rectifying the damage,
(iii) the amount of money the violator saved by noncompliance,
(iv) whether the violation was committed willfully, and
(v) the prior record of the violator in complying of failing to
comply with this ordinance.
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(3) Notice of Civil Penalty Assessment. The Johnston County Stormwater
and Environmental Manager shall provide notice of the civil penalty
amount and basis for assessment to the person assessed. The notice of
assessment shall be served by any means authorized under G.S. lA-1,
Rule 4, and shall direct the violator to either pay the assessment or contest
the assessment,within 30 days after receipt of the notice of assessment, by
written demand for a hearing.
(4) Hearing. A hearing on a civil penalty shall be conducted by the Johnston
County Board of Adjustment in accordance with the Johnston County
Code of Ordinance Section 14-594(b)(c).
(5) Final Decision. The Planning Director shall notify the applicant of the
board's decision in writing and shall file a copy of it with the County
Planning Department and with the Johnston County Environmental and
Stormwater Manager.
(6) Appeal of Final Decision. A decision of the board of adjustment on an
application for appeal may be appealed to the superior court by an
aggrieved party. Such appeal shall be in the nature of certiorari and must
be filed within 30 days of the filing decision in the office of the planning
department.
(7) Collection. If payment is not received within 30 days after it is due,the
County may institute a civil action to recover the amount of the
assessment. The civil action may be brought in the Superior Court of the
county where the violation occurred, or the violator's residence or
principal place of business is located. Such civil actions must be filed
within three(3)years of the date the assessment was due. An assessment
that is not contested is due when the violator is served with a notice of
assessment. An assessment that is contested is due at the conclusion of the
administrative and judicial review of the assessment.
(8) Credit of Civil Penalties. The clear proceeds of civil penalties collected
by Johnston County under this subsection shall be remitted to the Civil
Penalty and Forfeiture Fund in accordance with G.S. 115C-457.2.
(b) Criminal Penalties. Any person who knowingly or willfully violates any
provision of this ordinance, or rule or order adopted or issued pursuant to this
ordinance, or who knowingly or willfully initiates or continues a land-disturbing
activity for which a Plan is required except in accordance with the terms,
conditions,and provisions of an approved Plan,shall be guilty of a Class 2
misdemeanor which may included a fine not to exceed$5,000 as provided in G.S.
§ 113A-64.
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Section 20 Injunctive Relief
(a) Violation of Local Program. Whenever the governing body of Johnston County
has reasonable cause to believe that any person is violating or threatening to
violate any ordinance, rule, regulation or order adopted or issued by County, or
any term, condition,or provision of an approved Plan, it may, either before or
after the institution of any other action or proceeding authorized by this
ordinance, institute a civil action in the name of the County, for injunctive relief
to restrain the violation or threatened violation. The action shall be brought in the
superior court of the county in which the violation is occurring or is threatened.
(b) Abatement of Violation. Upon determination by a court that an alleged violation
is occurring or is threatened,the court shall enter any order or judgment that is
necessary to abate the violation, to ensure that restoration is performed,or to
prevent the threatened violation. The institution of an action for injunctive relief
under this section shall not relieve any party to the proceedings from any civil or
criminal penalty prescribed for violations of this ordinance.
Section 21 Restoration After Non-Compliance
The County may require a person who engaged in a land-disturbing activity and failed to
retain sediment generated by the activity, as required by G.S. 113A-57 (3), to restore the waters
and land affected by the failure so as to minimize the detrimental effects of the resulting
pollution by sedimentation. This authority is in addition to any other civil or criminal penalty or
injunctive relief authorized under this ordinance.
Section 22 Severability
If any section or section or sections of this ordinance is/are held to be invalid or
unenforceable, all other sections shall nevertheless continue in full force and effect.
Section 23 Effective Date
This ordinance becomes effective on December 1, 2013.
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CLEAN WATER
EDUCATION
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Clean Water Education e
Partnership Annual Report ,.41 ,.(1.51,
Fiscal Year 2019-2020
Report date: August 27 2020 Li.......--.1
CLEAN WATER
EDUCATION
PARTNERSHIP
Prepared by:
Maya Cough-Schulze,Water Resources Planner Hannah Barg—CWEP Education and Outreach Coordinator
mcough-schulzeOtjcog.org hbargPtcog.org
919-558-9389 919-558-9341
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CLEAN WATER
EDUCATION
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TABLE OF CONTENTS
TABLES III
FIGURES III
ACRONYMS AND ABBREVIATIONS IV
1.o CWEP FISCAL YEAR 2020 ACTIVITY SUMMARY 1
1.1 NEW LOCAL GOVERNMENT PARTNERS 1
1.2 NEW CWEP EDUCATIONAL OFFERINGS WITH PARTNERING ORGANIZATIONS].
1.3 CWEP MASS MEDIA CAMPAIGN ACCOMPLISHMENTS 3
1.3.1 Campaign Locations and Performance 3
1.3.2 Cinema Campaigns 5
1.3.3 Spectrum Digital Campaigns 7
1.3.4 Capitol Broadcasting Company Campaigns 10
1.3.5 La Noticia Campaigns 12
1.3.6 Overall Mass Media Campaign Values 13
1.4 CWEP DIRECT EDUCATION AND OUTREACH ACCOMPLISHMENTS 15
1.4.1 In-Person Education and Outreach Pre-Pandemic 15
1.4.2 Public Participation Efforts Begun in FY20 To Be Implemented in FY21.... 19
1.5 CWEP STEERING COMMITTEE ACTIVITIES 19
2.o PROGRAM FINANCIAL INFORMATION 20
2.1 CWEP PARTNERS AND COST SHARES 20
2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY2o 21
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TABLES
Table 1:Engagement with CWEP Social Media-FY2o 5
Table 2:Statistics for FY2o NCM Winter Cinema Campaign 6
Table 3:Statistics for FY2o ScreenVision Winter Cinema Campaign 7
Table 4: CBC Digital Campaign Statistics-FY2o 11
Table 5:CBC Broadcast TV Statistics—FY2o 12
Table 6:Overall Mass Media Campaign Values-FY2o 13
Table 7: Estimated Mass Media Impressions by CWEP Jurisdiction 14
Table 8: In-Person Events in CWEP Partner Communities 16
Table 9: FY2o Approved Cost Shares 20
Table 10 :CWEP FY2o Financial Report 21
Table 1i: Projected FY21 CWEP Budget 22
FIGURES
Figure 1: Local Government Partners Participating in CWEP as of FY20 2
Figure 2: Reorganized CWEP Website,Spring 2020 3
Figure 4: Example of CWEP Instagram Post 4
Figure 3:Website Traffic at Onset of Online Campaigns 4
Figure 5: Digital Campaign Illustration 8
Figure 6:Spectrum Pre-Roll Video Statistics FY2o 9
Figure 7:Spectrum In-Banner Video Statistics FY2o 9
Figure 8:CWEP Tabling at Fiesta del Pueblo;Stormwater Investigation Activity at South Johnson and
East Wake High Schools;and Enviroscape Presentation at Lincoln Heights Elementary 15
Figure 9: Virtual Interactive"Watershed Tour"via 36o degree photo in Nearpod platform 18
Figure 10:Virtual Interactive Stormwater Quiz Game(Demonstrated at CWEP Meeting) 18
APPENDIX
Appendix 1: Steering Committee Meeting Summaries
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C'+tAN WATER
EDUCATION
PARTNERSHIP
ACRONYMS AND ABBREVIATIONS
CWEP Clean Water Education Partnership
FY fiscal year
NCM National CineMedia,LLC
Partner CWEP Partner Government
Program CWEP program
PTRC Piedmont Triad Regional Council
SMART Stormwater SMART
TJCOG Triangle J Council of Governments
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Executive Summary
The Clean Water Education Partnership (CWEP) is a program of Triangle J Council of Governments
(TJCOG).TJCOG serves a diverse seven-county region,promoting collaboration among local governments,
stakeholders and partners,tackling challenges that cross jurisdictional lines.CWEP is a cooperative effort
(Program)between local governments,state agencies,and nonprofit organizations to protect water quality
in the Tar-Pamlico, Neuse, and Cape Fear River Basins. CWEP helps public entities communicate the
important fact that clean water is vital for healthy ecosystems and a high quality of life for area residents.
The Program is administered by TJCOG and is governed by a Steering Committee that is composed of
representatives from each Partner jurisdiction or agency. At the end of FY2o, there were 39 local
government Partners in CWEP. In FY2o, the CWEP program developed and delivered high-quality
stormwater education and outreach materials to communities across the region, enabling the Partners to
achieve more cooperatively than they could individually.
The 2020 fiscal year marked extensive development and expansion of CWEP's direct stormwater education
and outreach portfolio, with an AmeriCorps service member (now part-time/temporary staff) leading
education of children and adults in CWEP Partner communities. At the same time, CWEP continued to
disseminate professional-quality animated online videos and audio via cinema, online advertising, radio
and broadcast TV, as well as in the Spanish-language newspaper La Noticia. Additional details on these
activities are described throughout this report. Please note that some campaigns overlapped slightly into
the 2021 fiscal year,but for the purposes of this report and campaign summaries,efforts performed in July
2020 are considered part of FY2o.
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1.o CWEP FISCAL YEAR 2020 ACTIVITY SUMMARY
The CWEP program has expanded upon and added to previously successful efforts to build on the broad
reach of CWEP's media identity developed in previous years, while also increasing the depth of CWEP's
stormwater education offerings through face-to-face or virtual education of children and adults in Partner
communities. In FY2o, CWEP maintained all prior year mass media outlets as well as providing direct
stormwater education and outreach to CWEP Partners via classroom,library,festival,social media,website,
and other educational opportunities.
1.1 NEW LOCAL GOVERNMENT PARTNERS
Two local government Partners, Fayetteville and Nashville, joined CWEP in early FY2o. These two
municipalities exemplify the wide range of types of communities who can benefit from cooperative
assistance with stormwater education.Fayetteville has a busy stormwater education staff member who can
use assistance with reaching a wider population;Nashville has no stormwater staff but sees the benefit in
CWEP providing stormwater education to their citizens.
All current local government Partners are shown in Figure 1 on the following page.
1.2 NEW CWEP EDUCATIONAL OFFERINGS WITH PARTNERING ORGANIZATIONS
FY2o was an exciting year for continuing growth alongside organizations that have helped CWEP deepen
and focus outreach and education efforts in local government Partner communities. CWEP's work with
NCDEQ Water Resources educator Lauren Daniel allowed CWEP to assist in the development of the NC
Stream Watch program, co-lead a project WET workshop, and participate in a new statewide Creek Week
Network. CWEP also worked with NCDEQ on the development of new stormwater lessons. A continued
partnership with Piedmont Triad Regional Council's Stormwater SMART program has helped inform
CWEP's social media presence, virtual education projects, and role of providing "train the trainer"
workshops for the NC Stream Watch program.Additionally, the CWEP AmeriCorps member worked on
several projects with Keep Durham Beautiful,including the formation of a Litter Curriculum for elementary
students and a virtual iNaturalist BioThon hosted in CWEP communities.
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PARTNERSHIP Figure 1:Local Government Partners Participating in CWEP as of FY20
CWEP Partners
N.'. a• ,. Municipalities
ti.„„Rotibar°
Apex Kinston
`r
Oxford i Benson Knightdale
Butner Morrisville
4 .' / Hr Carrboro Nashville
ORANGE DURHAM ,� /I.n,, EnEeld '`�- Cary New Bern
4 .` / `._-_.,�+. s.ntland Chapel Hill Oxford
Butner h -.
.bolo, Creedmoor • NASH / `'� Oayton Pittsboro
Hillsborough, - Creedmoor Raleigh
Durham Rocky Mount
to Ftil,E T f'r , Rocky Mount Fayetteville Roxboro
1 .� l Wake Fbrest' i Styttra+nr
,,,,' :Durham •' , .� f= Nashville Y= Fuquay-Vanua Smithfield
,� Carrboro • i' '• M�aFr.u,
—.-i ChapelHYl i .,,<,,,r. `�. Tarboro Garner Spring Lake
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4V,ddm HollySprings Zebulon
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1.3 CWEP MASS MEDIA CAMPAIGN ACCOMPLISHMENTS
1.3.1 Campaign Locations and Performance
In the spring of 2020, CWEP underwent a major overhaul of website content and structure.
Highlights include updating CWEP's services menu, adding downloadable lesson plans and
materials for all new standard-aligned lessons created during FY2o,housing a distance education
repository for at-home learning resources, and updating information about stormwater pollution
and management strategies.CWEP also added links to household hazardous waste and yard waste
disposal web pages for CWEP local government Partners. These changes have made the website
more informative and easily navigable and provided visitors with a clear idea of the services and
information that CWEP provides.
Figure 2:Reorganized CWEP Website,Spring 2020
CLEAN WATER EDUCATION-PARTNERSHIP
(CWEP)
CLEAN WATER BEGINS WITH Y+ o Mom.
BLDG ABOUT CWEP CWEP SERVICES DISTANCE LEARNING STORMWATER EDUCATION OUTREACH RESOURCES - CONTACT
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As shown below, website traffic radically increases with the onset of digital advertising via
Spectrum and Capital Broadcasting Company(detailed further in section 1.3.3 onward).During the
March-July period that these campaigns ran,7,753 people visited the website,many of them more
than once,indicating engagement with the material.
Figure 4:Website Traffic at Onset of Online Campaigns
■vIEwNs ✓ ■VISITORS
1000
500
11 . . . 11111 . 111i111111111111111,, .
Feb 3 Ftt 17 Ma 2 MEar i 6 Mar 30 Apr'3 Apr Z7 M i' May 25 Jun R Jun 22 Ju!6 hu 20 Aug 3 Aug 17
Figure 3:Example of CWEP Instagram Post
In the fall of 2oi9, CWEP created an
Instagram account to increase outreach to JOIN THE CLEAN
younger social media users.In the spring of WATER EDUCATION
2020,CWEP took over managing Facebook PARTNERSHIP
and Twitter accounts (previously handled
by Stormwater SMART) to better serve
•
CWEP's distance education needs. CWEP : 1 �*
uses Hootsuite to manage social media Oft
accounts, which allows posts to be
scheduled simultaneously across all MAY 1 g - J U N E S g
platforms.Since switching the management
of accounts, CWEP has increased posting
from a few times per month to two posts per
week, and CWEP's resources are regularly
re-shared by Partner local governments,NC
WRRI and other related organizations.
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In 2020, CWEP's expanded social media toolkit garnered 847 engagements on content ranging
from stormwater-related infographics, activities, virtual storytimes, etc. Hootsuite defines
"engagement" to include likes, shares, comments, and clicks; thus, the table below reflects
individuals confirmed to have consumed(and not just scrolled past)CWEP stormwater education
content in FY2o.
Table is Engagement with CWEP Social Media-FY2o
Platform #of # of Total Total
Followers Posts Engagement* Traffic**
Facebook 271 71 383 415
Twitter 144 54 287 336
Instagram 151 35 177 n/a
Total 566 160 847 751
*likes,shares,comments
**clicks(does not apply for Instagram)
Facebook reporting per post shows that many more people had CWEP posts in their feeds than
those above who actively engaged. As CWEP continues to grow its network and social media
presence,engagement can be expected to increase.
1.3.2 Cinema Campaigns
CWEP contracted with two cinema networks or "circuits," National CineMedia (NCM) and
ScreenVision,to maximize coverage of CWEP Partner jurisdictional areas.This arrangement with
two vendors began in FY13 and continues to provide the necessary coverage of our member
jurisdictions with cinema outreach.CWEP's 30-second animated video focusing on the impacts of
litter(the FY2o priority pollutant)was run at all locations.This spot conveys the impact of litter
and the public's role in preventing it in a family-friendly way;it can be viewed here.
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1.3.2.1 Campaign Locations and Performance
Below are tables describing the theaters, locations, screens, and impressions delivered by each
circuit.NCM and ScreenVision ran the campaign concurrently from December 13,2019 to January
2,2020.
Impressions represent how many times the spot was viewed based on theater estimates of viewers
in their seats at the time of showing, and theater capacity. The impression count is based on total
showings and may include some duplicated audience members if moviegoers attended more than
one movie during the campaign.
Table 2:Statistics for FY2o NCM Winter Cinema Campaign
Theater Name Location #of Screens Estimated Projected
Spots Impressions
Beaver Creek Stadium 12 APEX,North Carolina 12 1,008 23,531
Brier Creek Stadium 14 RALEIGH,North Carolina 14 1,176 _ 39,127
Cinemark Raleigh Grande 16 RALEIGH,North Carolina 16 1,344 56,412
Crossroads Stadium 20with IMAX CARY, North Carolina 20 1,680 55,369
North Hills Stadium 14 RALEIGH, North Carolina 14 1,176 32,116
Premiere Theatre 12 GOLDSBORO,North Carolina 12 1,008 24,448
Premiere Theatre 14 ROCKY MOUNT, North Carolina 14 1,176 21,767
Wakefield 12 RALEIGH, North Carolina 12 1,008 41,366
White Oak Stadium 14 GARNER, North Carolina 14 1,176 39,881
Premiere Theatre 7 Kinston KINSTON, North Carolina 7 588 5,509
Timberlyne 6 CHAPEL HILL, North Carolina 6 504 3,768
Total impressions(12/13/2019-1/2/2020) 343,294
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Table 3:Statistics for FY2o ScreenVision Winter Cinema Campaign
Theater City Screen Count Estimated#Spots Projected
Impressions
Amc Dine-In Southpoint 17 DURHAM 17 1,071
Park West Morrisville 14 882
Amc Classic Blueridge 14 RALEIGH 14 882
Amc Market Fair 15 FAYETTEVILLE 15 945
Amc Classic Havelock 6 HAVELOCK 6 378
Lumina Theatre CHAPEL HILL 5 315
Amc Dine-In Holly Springs 9 Holly Springs 9 567
Theatres 10 @ Northgate Mall Durham 10 630
Amc Fayetteville 14 Fayetteville 14 882
Amc Classic Wilson 10 WILSON 10 630
Millstone 14 FAYETTEVILLE 14 882
Total (12/2019-1/2/20) 163,000
Due to theater closures during the COVID-19 pandemic, CWEP did not pursue spring cinema
campaigns.
1.3.2.2 Cinema Campaign Value
Overall, the total cost to the CWEP program was $11,90o for all FY2o cinematic programming.
There was a total of 506,294 impressions delivered with these funds,for an average per-impression
cost of$0.02.This campaign brings incredible value to the CWEP program and can reach viewers
of all demographics across a wide region.
1.3.3 Spectrum Digital Campaigns
Spectrum ran the same subtitled 3o-second spot as described above from April 27th,2020 through
July 26th, 2020 on English and Spanish TV networks and online. The video was shared via pre-
rolls (in which a viewer must watch the spot in its entirety in order to continue to their chosen
content) and as in-banner videos (in which a small window loops the spot in the sidebar of the
viewer's chosen content).See below for an illustration of these outreach methods.
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Figure 5:Digital Campaign Illustration
Video Pre-Roll In-Banner Video
li
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CO - 3 TV Ads Everywhere
IV ,
i. •
Viewers that clicked on the spot in either capacity were directed to the website described in Section
1.3.1. This campaign was based on a pilot program launched in 2015, which gathered 347,105
impressions;during 2020,Spectrum digital campaign generated over 1,581,086 impressions across
the region. (As the spot was delivered online, these are verified actual video plays rather than
estimates.) This total includes pre-roll and in-banner ads described above and detailed below, as
well as TV-Everywhere described below.Spectrum also provides advertising via 2,619 airings on 6
television networks but does not report viewership associated with these television airings, so the
actual number of people reached by Spectrum campaigns is well over 1.5 million.
1.3.3.1 Pre-rolls
Statistics for the 3-month Spectrum pre-roll campaign are provided in the chart below. Overall,
6o%of the over 802,248 impressions resulted in a user viewing the 3o-second video in its entirety.
These views also resulted in nearly 2,50o people clicking through to visit the CWEP website.
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Figure 6:Spectrum Pre-Roll Video Statistics FY2o
Impressions MI Retargeting impressions II Clicks Visits
301 - 150
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34.27-2020 05-17-2020 06-06-2020 06-26-2020 07-16-2020
1.3.3.2 In-Banner Video
Statistics are provided in the chart below for the 3-month Spectrum in-banner video campaign,
which garnered an additional 533,547 impressions.This also resulted in over 1.4,0oo engagements,
which is when a user clicks on,hovers over to gain additional information, or otherwise interacts
with the video.These in-banner videos also resulted in over 30o additional site visits to the CWEP
website.
Figure 7:Spectrum In-Banner Video Statistics FY2o
Ir pressicrs Retargeting;rnpressiorrs IIII CI,cks vfsits 1111 Ergagerner
1 C -- 500
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5 250
r 111111111111111111111111111111111� I II1111111111111111111111111111111111111111111111. L
04-27-2020 05-17-2020 06-06-2023 36_6- '3 0 3 -E-2320
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1.3.3.3 TV-Everywhere Campaign
Spectrum also ran the subtitled 3o-second spot as part of their TV-Everywhere system, which
allows users to view cable television in real-time on their personal devices such as smartphones and
tablets.Commercial breaks during the cable programming are filled with ad slots.98%of viewers
completed the video using this outreach method—an unprecedented rate—and this campaign
generated an additional 245,291 impressions across the region.
1.3.3.4 Spectrum Digital Campaign Value
Overall,the total cost to the CWEP program was$32,88o for all FY2o digital advertising through
Spectrum. There was a total of 1,581,086 verified impressions delivered with these funds for an
average per-impression cost of<$o.o2/impression. (As mentioned earlier,there were additional
television impressions which Spectrum does not quantify.)This impressive return on investment
showcases the wide reach of online advertising.
1.3.4 Capitol Broadcasting Company Campaigns
In FY20, CWEP continued the relationship began with Capitol Broadcasting Company (CBC) in
2018 to reach the broadcast television market in the region. This campaign included additional
digital coverage similar to the Spectrum campaign, as well as network television and radio
advertisements described in sections below.
1.5.4.1 CBC—Digital Campaign
CBC ran the subtitled 3o-second spot from March through July of 2020 as pre-rolls and as in-
banner videos. Viewers that clicked on the spot in either capacity were directed to the website
described in Section 1.2.1. During 2020,this campaign generated 341,156 impressions across the
region,of which 250,00o were provided as in-kind by CBC.The table below outlines the final digital
campaign statistics. As the spot was delivered online,these are verified actual video plays rather
than estimates, except for August, which was conservatively estimated based on past months'
impressions due to a CBC glitch not running the ads in July.
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Table 4:CBC Digital Campaign Statistics-FY2o
Month Tactic Impressions Clicks CTR
March WRAL.com Preroll 18,183 128 0.70%
WRAL.com Run of Site Display 50,061 10 0.02%
April WRAL.com Preroll 18,184 50 0.27%
WRAL.com Run of Site Display 50,050 10 0.02%
May WRAL.com Preroll 18,185 49 0.27%
WRAL.com Run of Site Display 50,101 13 0.03%
June WRAL.com Preroll 18,183 107 0.59%
WRAL.com Run of Site Display 50,013 50 0.10%
August* WRAL.com Preroll 18,183
WRAL.com Run of Site Display 50,013
Total 341,156
*Originally contracted as July 2020
1.3.4.2 CBC—Broadcast TV Campaign
The table below outlines the final statistics of the CBC broadcast television campaign for CWEP.Of
the 1,151 commercials aired,696 were provided as in-kind from CBC for a value of$41,000,which
significantly increases the value and reach of this campaign. Overall,the television market in the
CWEP region saw 10,417,00o impressions!
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Table 5:CBC Broadcast TV Statistics—FY2o
Station Commercials Aired %of Market Reached Impressions
WRAL 46 33.80% 1,490,000
WRAZ 197 77.10% 3,186,000
WRAL2 173 16.80% 479,000
ME TV 348 59.50% 2,821,000
WITN (New Bern) 138 88.80% 1,320,000
MY TV 132 56.60% 956,000
ME TV(New Bern) 117 22.30% 165,000
Total 10,417,000
1.3.4.3 CBC—Radio Campaign
CBC also ran the audio associated with our 3o-second video spot as a radio advertisement on the
following stations:WCLY,WCMC-FM,WCMC-HD2,WDNC-AM,WRAL-FM.Overall,this resulted
in a total of 720,40o estimated impressions(402,30o of which were provided in-kind by CBC for a
value of$6700.)Radio may reach a portion of the population that may not have reliable broadband
at home.
1.3.4.4 Capital Broadcasting Campaign Value
Overall, the total cost to the CWEP program was $61,25o for all advertising through Capital
Broadcasting Company (digital, broadcast TV and radio.) There was a total of 11,478,556
impressions delivered with these funds,for an average per-impression cost of o.5 cents.This return
on investment shows the wide reach garnered by delivering CWEP's message across multiple media
platforms.
1.3.5 La Noticia Campaigns
In FY2o CWEP continued advertising in the Spanish-language newspaper La Noticia once weekly
for 10 months.This quarter-page ad highlighted the importance of properly disposing of litter for
stormwater pollution prevention, as well as general stormwater education. CWEP began
advertising with La Noticia in 2019; its print newspaper is estimated to reach 86,25o readers per
week,for a total of 862,50o impressions over the course of the campaign.In addition,the ad was
concurrently run on lanoticia.com,where it was anticipated to reach another 31,00o viewers per
week.Therefore,a total of 1,172,50o readers viewed the Spanish CWEP ads at a cost of$1,920,or
$0.002 per view, resulting in the stormwater message reaching a wider Spanish-speaking
population.
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1.3.6 Overall Mass Media Campaign Values
Total costs and value (as measured by number of impressions) of all mass media outlets are
summarized in the table below.
Table 6:Overall Mass Media Campaign Values-FY2o
Number of Cost of Per-impression
cost per
impressions campaign
provider
Cinema NCM-winter 343,294
ScreenVision-winter 163,000
Total cinema 506,294 $11,900 $0.024
Spectrum Display 533,547
P re ro I I 802,248
TV-Everywhere 245,291
Total Spectrum 1,581,086 $32,880 $0.021
CBC Digital 341,156
Broadcast TV 10,417,000
Radio 720,400
Total CBC 11,478,556 $61,250 $0.005
La Noticia 1,172,500 $1,920 $0.002
TOTAL 14,738,436 $107,950 $0.007
There was a total of 14,738,436 impressions delivered with these funds, for an average per-
impression cost of $o.007. Based on Table 7 below, it can be seen that this resulted in
approximately 7.3 times the number of impressions than there are people living in the region,
illustrating the tremendous value these campaigns bring to the CWEP program.
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Table?:Estimated Mass Media Impressions by CWEP Jurisdiction
Partner Population*for FY20 Impressions
Town of Apex 48,435 351,107
Town of Benson 3,472 25,169
Town of Butner 7,957 57,681
Town of Carrboro 20,928 151,708
Town of Cary 159,006 1,152,640
Town of Chapel Hill 51,161 370,868
Chatham County 56,986 413,094
Town of Clayton 20,112 145,793
City of Creedmoor 4,600 33,346
City of Durham 260,251 1,886,569
Durham County 42,507 308,135
City of Fayetteville 185,988 1,348,234
Town of Fuquay-Varina 25,548 185,198
Town of Gamer 30,008 217,529
City of Goldsboro 33,685 244,184
City of Havelock 20,089 145,626
Town of Hillsborough 7,364 53,382
Town of Holly Springs 32,472 235,391
Town of Hope Mills 16,660 120,769
Johnston County 138,403 1,003,288
City of Kinston 20,393 147,830
Town of Knightdale 14,417 104,509
Town of Morrisville 25,242 182,980
Nash County 41,787 302,915
Town of Nashville 5,222 37,854
City of New Bern 29,942 217,051
Orange County 55,693 403,721
City of Oxford 8,503 61,639
Town of Pittsboro 4,602 33,360
City of Raleigh 439,269 3,184,277
City of Rocky Mount 54,686 396,421
City of Roxboro 8,204 59,471
Town of Smithfield 11,342 82,219
Town of Spring Lake 6,342 45,973
Town of Tarboro 10,735 77,818
Town of Wake Forest 36,398 263,850
Wayne County 83,005 601,706
Town of Wendell 6,843 49,605
Town of Zebulon 4,901 35,528
Total 2,033,158 14,738,436
*Based on July 2017 certified pop from NC State Demographics
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1.4 CWEP DIRECT EDUCATION AND OUTREACH ACCOMPLISHMENTS
1.4.1 In-Person Education and Outreach Pre-Pandemic
Between September 2019 and March 2020, CWEP conducted 26 in-person education events
reaching a total of 2,55o individuals. These events included tabling at festivals, guest lessons in
schools, after-school programs at libraries, and others. Figure 8, below, pictures a selection of
education and outreach events, and Table 8 on the following page lists all in-person events
conducted in FY2o.(CWEP transitioned to fully virtual outreach and education during the COVID-
19 pandemic,discussed further in section 1.4.1.2.)
Figure 8:CWEP Tabling at Fiesta del Pueblo;Stormwater Investigation Activity at South Johnson and
East Wake High Schools;and Enviroscape Presentation at Lincoln Heights Elementary
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1,426 people visited and took educational materials at tabling events in CWEP communities.
(Tabling materials,also made available to CWEP local governments,include stormwater brochures,
stickers, pet-waste bags, and cooking grease collection lids available in English and Spanish.) In
FY2o CWEP also developed lessons for elementary through high school students aligned to NC
curriculum standards, delivering these to nearly woo youth at schools,libraries and after-school
programs. Curriculum-aligned lessons included a flooding case study and "Stormwater
Consequences"board game for elementary and middle schoolers which help introduce students to
common stormwater pollutants and stormwater management strategies.At the high school level,
CWEP created an interactive river basin timeline activity and storm drain investigation lesson to
help students engage with their watershed while on their school campus.Note red text indicates a
Title 1 school.
Table 8:In-Person Events in CWEP Partner Communities
Partner Event/Location Month #of people
re ache d
Raleigh Fiesta Del Pueblo September 450
Oxford Richard H.Thornton Library September 25
Wendell Harvest Festival October 250
_ Durham Families Moving Forward October 6
_ New Bern MumFest October 140
Fuquay-Varina Lincoln Heights Elementary October 70
Western Wake Farmer's
Morrisville October 50
Market
Spring Lake Fall Festival October 350
Cary Cary High School November 50
Zebulon Zebulon Elementary November 79
Wendell East Wake High December 120
CreedmoorButner South Granville High December 120
Holly Springs Holly Springs High December 120
Knightdale Christmas Tree Lighting December 120
_ Goldsboro Goldsboro High January 55
Hope Mills Hope Mills Middle January 180
Clayton Clayton Parks&Rec February 16
James Bryan Creech Public
Johnston County February 9
Library
Benson South Johnston High February 80
Hope Mills Rockfish Camp February 45
Oxford 5k and Food Truck Rodeo March 45
ApexWake County Green Schools
March 50
_ Network Kickoff
Wake Forest Wake County Girl Scout March 50
Leader Meeting
Oxford Richard H.Thornton Library March 10
Cary West Regional Library March 20
Durham Duke Park March 40
TOTAL: 26 events 2550
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1.4.1.1 Education and Outreach to Underserved Populations
In FY2o,CWEP expanded outreach in Partner communities with a focus on reaching underserved
individuals.Of the io programs conducted at schools,6 of them were at schools eligible for Title i
funding for free and reduced lunch (highlighted in red in the table of events). Together these
school visits reached 456 students. CWEP also did a program at Families Moving Forward, a
homeless shelter in Durham.
In FY2o,CWEP also improved delivery of stormwater education to Spanish-speaking populations
by tabling at Fiesta Del Pueblo for the second consecutive year and by translating nine print
outreach materials into Spanish,including CWEP's brochure and poster,postcards,grease lids and
pollutant-specific trifolds.
Additionally, CWEP conducted several programs at rural libraries including the Richard H.
Thornton Library in Oxford and the James Bryan Creech Public Library in Johnston County.These
valuable partnerships with schools,libraries,and community organizations have helped CWEP to
reach populations who would likely otherwise not receive stormwater education and fostered
connections to conduct continued education in future years.
1.4.1.2 Distance Learning During the Pandemic
Due to the COVID-19 pandemic,CWEP had to cancel 3o scheduled in-person education programs
that would have reached an additional estimated 3,50o individuals. Under business-as-usual
circumstances,CWEP would have been able to visit all 39 local governments to provide in-person
education. Instead, CWEP pivoted to provide virtual learning resources and distance learning
opportunities for K-12 and adult audiences across Partner communities, including the following
activities:
• Compiled a distance learning repository of at-home and online stormwater education
activities housed on the CWEP website
• Created weekly social media posts with activities,crafts,and challenges
• Joined as a virtual guest speaker for a high school environmental science class
• Recorded 5 virtual water-based story times
• Wrote,recorded,and shared an interactive stormwater song
• Hosted a month-long Spring BioThon through the iNaturalist website/app.
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In addition, prior to Durham's stay-at-home order, CWEP distributed coloring pages, activity
guides and individually packaged snacks at a Durham park. Pictured below are examples of
educational tools CWEP used at a virtual environmental science classroom visit in spring 2020:
Figure 9: Virtual Interactive"Watershed Tour"via 36o degree photo in Nearpod platform
..
•
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4
•
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Figure io:Virtual Interactive Stormwater Quiz Game(Demonstrated at CWEP Meeting)
T9nos to Coot
Overall Leaders Questikan 3"5
I • Jaclyn 1612 points
2 Susan Locidear 1586 points
3idaAshley 1573 points
4 ite Deanna 1560 points
g
5 christy 1376 points
6 TJ Cawley 1370 points
5
7 s Laura 5 1346 points
8 Maya 1324 points
9 Tony . 1250 points
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While it is difficult to track the exact number of individuals reached for many of these activities,
efforts such as these will likely continue into FY21 as stay-at-home orders,social distancing and the
cancellation of large community events prevent in-person programming.
1.4.2 Public Participation Efforts Begun in FY2o To Be Implemented in FY21
CWEP's FY19-2o AmeriCorps Service Member Hannah Barg worked with PTRC to become trained
in delivering Stream Watch trainings to local Scout groups. Due to the pandemic,this effort is on
hold.In the meantime,Hannah will assist NCDEQ and Stormwater SMART staff in hosting virtual
training sessions for Stream Watch Facilitators,the first of which will happen at the end of August
2020.
In FY2o, CWEP planned or applied for grants for several public participation efforts that would
start in FY21,including:
• Coordination of a regional, virtual Creek Week (grant proposal pending; will occur
regardless)
• Watershed Game training(did not receive grant;idea on hold due to pandemic)
• App-based aquatic/riparian species "Biothon" for CWEP Partners, citizens, and
teachers to learn about species in their watersheds
• Stream Watch,via virtual training and if/when it is possible for groups to do in-person
1.5 CWEP STEERING COMMITTEE ACTIVITIES
The CWEP Steering Committee met for quarterly meetings on July 23,2019;October 15,2019;January 7,
2020;and April 14,2020.Summaries and minutes for all FY2o meetings are included in Appendix A of this
report.
As in past years, Steering Committee meetings were used as an opportunity to outline in depth current
CWEP program activities and finances, and to solicit input on future directions.The transition to virtual
Steering Committee meetings has prompted broader engagement from Partners located farther from
Durham,an unexpected,positive turn of events.
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2.0 PROGRAM FINANCIAL INFORMATION
2.1 CWEP PARTNERS AND COST SHARES
CWEP local government Partners share the costs of the program. Each of the Partners'shares is the sum
of a base cost of$2,000 and a proportionate cost comprised of its population multiplied by a per-capita rate
of$o.041 per person. Partner population estimates are the latest official estimates available from the NC
State Demographics unit at the time that cost shares are calculated(FY20 used 2017 certified estimates).
The CWEP Steering Committee approved the CWEP FY20 program cost shares outlined in the table below
in January of 2019. Table 9:FY2o Approved Cost Shares
Partner Population*for FY20 Cost Share
Town of Apex 2,5 48,435 3,986
Town of Benson 2 3,472 2,142
Town of Butner 2 7,957 2,326
Town of Carrboro 2.5 20,928 2,858
Town of Cary 1,2,5 _ 159,006 8,519
Town of Chapel Hill 2,5* 51,161 4,098
Chatham County 2.5 56,986 4,336
Town of Clayton 2 _ 20,112 2,825
City of Creedmoor 2 4,600 2,189
City of Durham 1,3.5 260,251 12,670
Durham County 1'5 42,507 3,743
City of Fayetteville 185,988 9,626
Town of Fuquay-Varina 2 25,548 3,047
Town of Gamer 1,2 _ 30,008 3,230
City of Goldsboro 1,2 33,685 3,381
City of Havelock T _ 20,089 2,824
Town of Hillsborough 2 7,364 2,302
Town of Holly Springs 2 32,472 3,331
Town of Hope Mills 2 16,660 2,683
Johnston County 1 138,403 7,675
City of Kinston ' 20,393 2,836
Town of Knightdale 2 14,417 2,591
Town of Morrisville 2,5 25,242 3,035
Nash County 2,4 41,787 3,713
Town of Nasvhille 5,222 2,214
City of New Bern 1,2 29,942 3,228
Orange County 1,2,5 55,693 4,283
City of Oxford 4 8,503 2,349
Town of Pittsboro 5 4,602 2,189
City of Raleigh 1,3* 439,269 20,010
City of Rocky Mount 2,4 54,686 4,242
City of Roxboro 2 8,204 2,336
Town of Smithfield 1 11,342 2,465
Town of Spring Lake 2* 6,342 2,260
Town of Tarboro 4 10,735 2,440
Town of Wake Forest 2 36,398 3,492
Wayne County 1,2 83,005 5,403
Town of Wendell 2 6,843 2,281
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2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY20
Table io below outlines the FY2o budget.Table a on the following page shows how CWEP intends to use
funds in FY21.The COVID-ig pandemic spurred changes such as discontinuing summer 2020 cinema and
hiring the FY2o CWEP AmeriCorps as part-time,temporary staff in lieu of a FY21 AmeriCorps to continue
and build on the effective virtual education and outreach efforts she initiated from March 2020 onward.
This decision seemed more responsible than hiring a new AmeriCorps to move to the Triangle to work
remotely for an indefinite period of time during a pandemic.
Table to:CWEP FY2o Financial Report
CLEAN WATER EDUCATION PARTNERSHIP (CWEP)
FY2020 AVAILABLE FUNDS
Budgeted Actual
FY20 Cost Share Revenue $ 161,359 $ 161,359
Fund Balance at close of FY19 $ 63,995 $ 63,995
Total $225,354
CLEAN WATER EDUCATION PARTNERSHIP
FY2020 EXPENDITURES
TJCOG Direct Costs
TJCOG Staff Time $ 35,751 $ 42,912
AmeriCorps Member $ 9,500 $ 9,500
Travel,Supplies, Miscellaneous $ 9,800 $ 5,777
TJCOG Direct Costs Total $ 55,051 $ 58,188
r
Mass Media Campaign Costs
Spring Online Campaign $ 30,000 $ 21,916
Spring/Summer Broadcast Campaign $ 61,250 $ 61,250
Winter Cinema $ 12,000 $ 11,900
La Noticia Ads $ 1,920 $ 1,920
Mass Media Campaign Costs Total $ 105,170 $ 96,986
Campaign Content&Outreach Materials
AmeriCorps Outreach Materials $ 3,000 $ 1,696
Printing $ 7,000 $ 6,748
Campaign Content&Outreach Materials Totals $ 10,000 $ 8,444
Total Expenses $170,2.21 $ 163,618
FY20 Use of Fund Balance $ 8,862 $ 2,259
Projected Available Fund Balance at end of FY20 $ 55,133 $ 61,736
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Table u:Projected FY21 CWEP Budget
CLEAN WATER EDUCATION PARTNERSHIP (CWEP)
FY2021 AVAILABLE FUNDS
FY21 Cost Share Revenue $ 166,042
Fund Balance at close of FY20 $ 61,736
Total $ 227,778
CLEAN WATER EDUCATION PARTNERSHIP FY2021
EXPENDITURES
TJCOG Direct Costs
TJCOG Staff Time $ 55,563
Travel,Supplies, Miscellaneous $ 7,300
TJCOG Direct Costs Total $ 62,863
Mass Media Campaign Costs
Spring Online Campaign $ 30,000
Spring/Summer Broadcast Campaign $ 60,000
Winter Cinema $ 12,000
La Noticia Ads $ 1,920
Mass Media Campaign Costs Total $ 103,920
Campaign Content& Outreach Materials
Physical Direct Education/Outreach Materials $ 1,500
Campaign Content& Outreach Materials Totals $ 1,500
Total Expenses $ 168,283
FY21 Use of Fund Balance $ 2,241
Projected Available Fund Balance at end of FY21 $ 59,495
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APPENDIX:
STEERING COMMITTEE MEETING SUMMARIES
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4•BI) CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
CLEAN WATER
EDUCATION July 23, 2020
PARTNERSHIP Triangle J Council of Governments, Durham NC
Present
Jessica Gladwin,Town of Butner
Heather Holley,Town of Carrboro
Marie Cefalo,Town of Cary
Charles Brown,Town of Cary
Sammy Bauer,Town of Chapel Hill
Laura Webb Smith,City of Durham
Terry Hackett,Town of Hillsborough
Zachary Pitts,Town of Holly Springs
Tony Victor,Town of Morrisville
Carmela Teichman,City of Raleigh
Amy Farinelli,City of Raleigh
Phil Ross,City of Roxboro
Jen Schmitz,TJCOG
Maya Cough-Schulze,TJCOG
Danica Heflin, PTRC
Lindsey Lengyel, BlueStream Environmental
Julie Spriggs,Town of Nashville
Jaclyn Stannard,Town of Garner
Darrell Smith,Town of Oxford
Erin Joseph,Town of Benson
James Misciagno,Town of Apex
TJ Cawley,Town of Morrisville
Tommy Jones,Nash County
Shauna Haslem,City of Fayetteville
John Larch,City of Fayetteville
Julie Spriggs,Town of Nashville
FY19 Final Program Updates
Jen gave an overview of ScreenVision/Cinemedia, La Noticia and Spectrum ad campaign performance.
ScreenVision was going to double their rates but Jen was able to get the same rate as last year.
Engagements and click-through rates were far above industry average.Capital Broadcasting at WRAL.com
alone reached almost half a million people.
Jen also gave an overview of the CWEP giveaways Blair and Maya were able to get donated from local
"green" vendors. These ads, run in conjunction with our CWEP videos, have driven more traffic to our
website where viewers engage with CWEP stormwater graphics, then have the option to enter for the
stormwater-friendly prize of their choice.
CWEP April 9,2019 Steering Committee Meeting Summary P. 1

Updates from PTRC Stormwater Smart: Social Media, Stream Watch/Creek
Week Programs
Danica Heflin of CWEP's sister program Stormwater SMART gave an overview of CWEP's social media
presence. PTRC has hired a new social media staff member who is increasing the online presence of
both CWEP and SMART.The suggestion of PTRC's Engagement Manager is to move towards visual media
(ie, Instagram rather than Twitter.) It was suggested that once a quarter, if we think a specific post is
particularly shareable,to email the CWEP listsery asking them to share it.
Danica described the public engagement benefits of a citizen science Stream Watch program. Lauren
Daniel from DEQ is spearheading Stream Watch statewide. If CWEP's next AmeriCorps starts Stream
Watch,this will fully cover the Public Engagement NPDES Minimum Control Measure.
This fall, Danica plans to start Stream Watch orientations to train a range of people including CWEP's
AmeriCorps how to conduct Stream Watch programs on their own. Danica walked through what is
included in these trainings and other considerations such as safety and accessibility.The trainings will
commence in in Alamance County,around Mebane.
CWEP members had good suggestions on how to make Stream Watch more user-friendly. They also
suggested that municipalities often have extra kits that are about to expire which sometimes get thrown
away or donate to schools--CWEP/SMART can ask for these kits!
Direct Education in FY19
Maya presented on Blair's accomplishments for the last quarter of FY19, and on CWEP's FY20 goals for
direct education. She will supervise the AmeriCorps next year and has hired Hannah, who starts in
September. She shared that CNTC AmeriCorps is moving towards a focus on environmental education in
underserved communities, and Jen asked CWEP members to keep an eye out for opportunities to reach
target populations beyond festivals. Jen noted that CWEP may spend more money this year to ensure
there is food at events so that hunger isn't a barrier to kids'attendance or ability to concentrate and learn.
Updated FY20 Budget/Cost Shares
Jen gave a brief overview of FY20 budget/cost shares.We have a bit higher fund balance than expected,
largely due to less of CWEP total revenue allocated towards staff time,with Maya's time largely
replacing Jen's. CWEP members agreed that the current use of fund balance is sustainable.
Strategic Planning for FY20 and Beyond
Jen went over the action items from the 5-year strategic plan that CWEP has accomplished.
Jen asked whether CWEP members would be willing for us to purchase a new EnviroScape, and loan out
the one donated from Cary to small communities. It was suggested that we should budget for a new one
in the next year or two given the condition ours is in, but that there may be an equally useful and cheaper
option, such as another catch basin model. Concerns were also voiced that not everyone takes care of
loaned equipment.
CWEP April 9,2019 Steering Committee Meeting Summary p. 2

CWEP staff will refer members who request to borrow the Enviroscape to online resources showing them
how they can fashion their own out of found materials, and consider the best type of model to invest in
in future.
CWEP members discussed what the pollutant of the year should be. Discussion led to a general consensus
that litter is a perennial problem ripe for education (and relates to nuisance flooding caused by clogged
storm drains)and may allow us to piggyback on regional recycling/waste reduction conversations.
Maya reported out on the NCSU TomorrowNow "serious game" process that she and Heather Holley
attended—keep an ear out for updates.
Jen mentioned that invoices will be coming out in the next couple weeks.
Meeting adjourned at 12:00pm.
CWEP April 9,2019 Steering Committee Meeting Summary p.3

SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
CLEAN WATER EDUCATION October 15, 2019
PARTNERSHIP Triangle J Council of Governments, Durham NC
27703
Present Daniel Colavito,Town of Holly Springs
Philip Bunton,Town of Knightdale
Heather Holley,Town of Carrboro Wesley Poole,Orange County
Marie Cefalo,Town of Cary Darrel Smith,Town of Oxford
Charles Brown,Town of Cary Deanna Rosario,Town of Spring Lake
Sammy Bauer,Town of Chapel Hill Carrie Mitchell,Town of Wake Forest
Laura Webb Smith,City of Durham Drew Blake,Chatham County
Zachary Pitts,Town of Holly Springs Joyce Gaffney,City of Raleigh
Tony Victor,Town of Morrisville Patty Dwyer,Town of Apex
Carmela Teichman,City of Raleigh
Phil Ross,AWCM/City of Roxboro On the Conference Line
Jen Schmitz,TJCOG
Maya Cough Schulze,TJCOG Shauna Haslem,City of Fayetteville
James Misciagno,Town of Apex Erin Joseph,Town of Benson
TJ Cawley,Town of Morrisville Stacy Beard,Town of Clayton
McKenzie Gentry, Durham County Jennifer Mitchell,Town of Fuquay-Varina
Program Updates
Maya mentioned that the Annual Report has been shared with all partners, who should direct any
questions to her or Jen.Spanish brochures are coming soon. In the meantime, Maya has translated the
trifolds into Spanish, which are available on the Spanish Language page of the CWEP website. CWEP
also purchased a test run of grease lids. Many partners expressed interest in these; CWEP staff can get
more and distribute. Hannah has also refined the Menu of direct education services CWEP offers, also
available on the website.
FY20 Direct Education Updates&Discussion
Maya introduced Hannah Barg, CWEP's new AmeriCorps member. Hannah comes from Wisconsin and
has experience teaching high schoolers and communicating about climate change.She looks forward to
developing more high school curriculum, serving AmeriCorps' goal of reaching underserved
populations,and gaining professional development in the stormwater field as her background is general
environmental science. She has already completed and planned a number of events towards the goal
of doing two events for each member this year (one school/library program and one tabling event.)
Please reach out to her with any contacts or suggested events!
CWEP October 15,2019 Steering Committee Meeting Summary p. 1

Partnership Opportunities
The group discussed opportunities for CWEP members to partner with one another on direct education.
The discussion was framed by Carmela Teichman's experience planning a school program in partnership
with Marie Cefalo, spurred by a long-time teacher contact's move to a school in Cary. Carmela pointed
out that partnerships could help free Hannah up to do education in more rural/unreached areas, and
Maya posed the question: what other neighboring communities currently partner to share resources
and education programs? Heather Holley and Sammy Bauer said that Chapel Hill/Carrboro partner on
events because it's easier to have two people. Tony Victor and TJ Cawley mentioned opportunities for
partnerships with other organizations outside of the CWEP membership.Specifically,the recent Diwali
festival could be an event the CWEP educator comes to in future,as it raised money for Carry the Water,
a local nonprofit that works for clean water access in India. Daniel Colavito mentioned that Holly Springs
partners across departments;they use educational materials from the Town's erosion control program.
A show of hands showed that many representatives present only person doing education, which
showcases the value of the CWEP educator's help!
Direct Education Goals
Maya mentioned that it is a goal for the CWEP Direct Education program to deliver education to
communities who would not have access to it otherwise. Hannah passed around a sheet for CWEP
members to write down any teacher, librarian, after-school program, or other contacts. Please contact
her with contacts or events when you think of new venues or audiences. For instance, Hannah has
already done a program with Families Moving Forward shelter in Durham.
Additionally, in winter/spring, CWEP member communities will be able to request trainings from
Hannah on how to develop a Stream Watch program.CWEP members expressed a preference for spring
trainings because of weather,flow and the ability to find macroinvertebrates.
Litter Pollutant Theme
Maya reviewed the existing English and Spanish outreach materials on litter and asked for steering
committee input on any other messages or materials that have worked especially well for this theme.
Members said the litter portion of the CWEP brochure delivers the message effectively and expressed
interest in turning it into a bumper sticker. Jen mentioned that the La Noticia ad on litter runs in print
and online every week-thanks to Durham/Raleigh folks for spearheading that relationship!
Deanna(Spring Lake)mentioned that she heard kids' parents were dumping in storm drains at bus stops
when they picked up their kids. She plans to mark the storm drains by bus stops first. Perhaps school
bus drivers could also be a target stakeholders/audience for litter messaging--can they help remind
students to throw their trash away before they get off the bus? Provide trash bags or messaging? An
open question to the group was posed: Who else is out there that might be able to help support our
message?
Cigarette butt waste was discussed specifically. Carrborro staff mentioned a partnership between
tobacco companies and restaurants in South Florida to give away free ash trays in front of tobacco
businesses and night clubs. Jen mentioned cigarette "voting boxes" to encourage people to vote with
their waste.
CWEP October 15,2019 Steering Committee Meeting Summary p. 2

Various other discussion of litter messaging included purposely getting booths adjacent to solid waste
folks at events (Holly Springs does this). This breaking down of silos is useful because people ask
stormwater staff how do you get dispose of certain types of waste (batteries, oil, paint). Stormwater
staff could share information about how specific types of waste pollute stormwater. Discussion also
raised the question: How can we partner with waste industries, as they are a huge contributor to
stormwater litter! Chatham has a waste reduction coordinator focused on catching bigger waste items.
Morrisville's Green Day includes litter sweeps and bulky item collection.
FY20 Goals/Five Year Plan
Members brought up interest in designing a video game.Jen said this has been on the five-year plan since
she has been at TJCOG. It hasn't happened yet because it is expensive to make something decent.A
microgrant for making a video game might be the best route for funding. Epic Games in Cary might be able
to design something.TJCOG staff will start getting some quotes; CWEP members should reach out to staff if
they have contacts who might be willing to design a game for a reduced rate.James Miscagiano said his son
software designer, could reach out to him for quote.
Discussion did not specify content of a game. Members said the game doesn't necessarily just have to focus
on stormwater; could be more broadly environmental. Maya met someone at a conference who piloted a
game in Washington, DC,which is similar to Pokemon Go for raingarden maintenance. If CWEP members are
sufficiently interested in this specific topic, she can reach out to this contact.
Jen brought up the idea of a public art or photo contest, possibly coordinated with Creek Week,to
crowdsource talent.Affordable incentives/prizes for winners is always the challenge. Ideas generated
through discussion included: rain barrels painted by local artists,or winning art used in CWEP materials, on
stormdrain stickers or on CWEP's website,or on a calendar. Raleigh staff mentioned sponsoring art contests;
ask them for pointers. Morrisville also has an annual poster contest for K-5 students. Fashion shows where
runway clothes are created out of disposable materials is also a fun way to raise awareness about litter.
On the litter theme,Jen also mentioned that Hannah could offer CWEP-specific cleanup days, potentially
associated with Stream Watch or Creek Week. (A regional creek week remains an option if members are
interested.) Several members mentioned cleanups already scheduled.James Miscagiano mentioned that
Starbucks did a small creek clean up with them--to be promoted as a manager, have to coordinate an
environmental event. Phil suggested a joint regional cleanup at Jordan Lake or similar central site.Jen
mentioned that Clean Jordan Lake has very well-organized cleanups—GIS maps of trash locations.An REI
grant supported this in past; we can seek out REI grants for these types of events as well.
Incentives for trash pickups were discussed—Laura Webb Smith said that schools love to have their own set
of litter grabbers and vests for clean ups.CWEP could budget for giving these away to member schools if this
was a priority in the future. Laura encouraged members to become a Keep America Beautiful affiliate if
they're not already—there aren't that many in this region. Rocky Mount has a Keep America Beautiful staff
person and also encourages other municipalities to apply. Carmela mentioned that the 50th anniversary of
Earth Day is next year—how can we harness youth energy around this event?
Interest in Board Meeting Presentations about CWEP
Original spurred by a request from Smithfield,Jen offered for TJCOG staff to present about CWEP to
members' boards/councils, planning staff,etc who might not know that they are a CWEP member
CWEP October 15,2019 Steering Committee Meeting Summary P. 3

community. Durham County expressed interest as they are in process of developing a stormwater utility.
Clayton also expressed interest as they're taking over their own stormwater management from Johnston
County. Danny said that SWANC has focused meetings on MCMs and will meet in spring about public
education and outreach; CWEP should present there.
Partnership with PTRC
Jen said that PTRC will unfortunately be going with a local media provider rather than Spectrum. However,
Danica will help with training Hannah on Stream Watch and doing CWEP's social media. Hannah and
Stormwater SMART AmeriCorps Stephen have already partnered on several training and outreach events.
CWEP and SMART will continue to try to have a cohesive message about stormwater, as our videos are now
being broadcasted across most of the eastern half of the state.
Direct Education Lesson Demo& Discussion
Hannah showed her tabling materials and had members participate in the "Sum of All the Parts" lesson from
Project WET. Members had a good time drawing and discussing very well-thought-out waterfront
developments.After the demonstration lesson, members shared direct education advice and favorite
lessons.The general consensus was that it is usually appropriate to teach to a middle school age level
regardless of the audience's actual age,given that many people don't know about stormwater. Members
mentioned that asking questions is the best way to teach, and be careful to avoid jargon—students will
pretend they understand the words you're using, if you don't.James(Apex)said you should define
stormwater infrastructure, impervious surface, sewer, BMP.Say hard surface instead of impervious surface;
explain where the water goes and what stormwater devices do. Carmela says,don't use the word BMP
because it applies in all kinds of scenarios.Teachers sometimes say"impermeable" rather than
"impervious." "Infrastructure" can make people think of roads than pipes.
Zach (Holly Springs) mentioned the power of pairing an Enviroscape lesson for elementary schoolers with
walking outside to see catch basins or a stream outside the school if possible. Carmela said she's had success
showing students laminated pictures that staff have collected (leaves on top of inlet; a construction site)
before doing Enviroscape,to gauge students' knowledge level. Local photos make it real to kids even if can't
go outside, and makes students more interactively involved with the model, as they recognize the specific
places in their community. Heather(Carrboro) mentioned that having live bugs always draws people in.
Wrap-Up
Maya mentioned that everyone has gotten their invoices, and most have been paid; please reach out with
any questions.
The meeting adjourned at 11:50am.
CWEP October 15,2019 Steering Committee Meeting Summary p. 4

6 SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
/4:11,
Lii,......./ www.ncCleanWater.org
STEERING COMMITTEE MEETING
CLEAN WATER January rY 7, 2020
PARTNERSHIP Triangle J Council of Governments, Durham NC
27703
Present On the Conference Line
Heather Holley,Town of Carrboro
Marie Cefalo,Town of Cary Phillip Bunton,Town of Knightdale
Sammy Bauer,Town of Chapel Hill Scott Miles,City of Rocky Mount
Zachary Pitts,Town of Holly Springs Jennifer Mitchell,Town of Fuquay-Varina
Tony Victor,Town of Morrisville Tyler Riddle,Town of Hope Mills
Carmela Teichman,City of Raleigh Keep Durham Beautiful
Phil Ross,AWCM/City of Roxboro
Jen Schmitz,TJCOG
Maya Cough-Schulze,TJCOG
Hannah Barg,TJCOG
James Misciagno,Town of Apex
TJ Cawley,Town of Morrisville
McKenzie Myers,Durham County
Daniel Colavito,Town of Holly Springs
Darrel Smith,Town of Oxford
Deanna Rosario,Town of Spring Lake
Carrie Mitchell,Town of Wake Forest
Drew Blake,Chatham County
Shauna Haslem,City of Fayetteville
Jaclyn Stannard,City of Garner
Heather Fisher,Town of Hillsborough
CWEP January 7, 2020 Steering Committee Meeting Summary p. 1

•
Program Updates
Maya updated the group on CWEP's winter 2019 campaign that recently wrapped up through National
CineMedia and ScreenVision, as well as the upcoming spring 2020 campaign through Capital
Broadcasting Company(and WITN in New Bern.)
Spanish brochures and a run of new English are also now available.
FY20 Goals/Five Year Plan Updates
Hannah presented on direct education updates that relate to CWEP's FY20 goals, Five Year Plan, and
action items from the last meeting, including:
• The Flood the Fidgets online game(freely available at
pbskids.org/designsquad/games/don't flood). Hannah used this game during a classroom visit in
Zebulon where kids used it to explore strategies to prevent flooding.
• CWEP bumper stickers: Hannah designed a test run that she will hand out at tabling events.
Comments from members:
o Carmela: Can we move the text up so that they can put a sticker for their own jurisdiction?
o All: Make the text bigger! Especially for"storm drain leads to streams"
• CWEP Clean Up Days/Litter updates:
o Stream Watch Update: Maya and Hannah arranged for training with Danica, and Hannah
will now be available to deliver Stream Watch train-the-trainer events.
■ Lesson learned from Danica:train already established groups, like Boy Scouts!
■ PTRC is developing a hard copy Stream Watch Field Guide due to challenges
using Stream Watch app in areas with poor cell reception (will share with CWEP
when completed!)
o Litter Clean Up in Chatham County with Clean Jordan Lake: Hannah joined a cleanup where
130 people picked up over 250 bags of trash
■ Marie: What's the age minimum for cleanups? Heather Holley: 10, but must have
chaperone and sign waiver.
■ Carmela,Zach: Anyone below age 18 has to have a chaperone and sign a waiver.
o Keep Durham Beautiful Litter Kit Pilot Program
■ Hannah is developing curriculum in partnership with Keep Durham Beautiful
■ Keep Durham Beautiful's litter curriculum materials will be available to all CWEP
members—keep an eye out for a blog post soon
o Grant Priorities: CWEP is in the process of applying for a $7000 Clif Bar Family Foundation
mini grant.What are members'top priorities for this opportunity?
■ Litter kits for schools? (1 vote)
• TJ: Could we have an app to track where litter is?
• Hannah: Clean Jordan Lake uses the Literatti app to track where to
schedule trash pickups.A high school student in Chatham wants to do
what you describe—can connect you!
■ Cigarette voting boxes? (1 vote)
CWEP January 7,2020 Steering Committee Meeting Summary p. 2

• Storm drain mural contest?
• TJ: Could use banners? More temporary—if people don't want to commit
to a permanent mural
• Watershed Game distribution or trainings?(13 votes)
• NC specific version made by WRRI?
• Morrisville: How much are they? $75 for classroom version, $250 for
local leader(adult)version
• Regional Creek week(chosen by consensus if we can apply twice)
• Daniel:We should do this as well
o Ask PTRC for their model
• Jen: Each municipality leads their own events, but CWEP coordinates
o Scaled-up version of what Laura does in Durham
• Phil Ross:Timing aligns with school calendars. Runs for 1-2 months.
• Jen: Local governments' events may not be at the exact same time
• Durham County: Logistical considerations to take into account:
o Had to move actual Creek Week because it snowed one year
o Started planning 3 months in advance
• Goal in progress: Recruit additional partners
o Suggested events/groups to present to beyond WRRI, SWANC?
• Goal in progress: Pursue education grants
o Recommended state or local mini-grants?
• Sammy:Just got a River Network grant, partnering with Coca Cola to distribute
rain barrels (build-your own)
• EEG grant—McKenzie from Durham applied in Sept;waiting to hear back
Direct Education updates
• Spring calendar(especially on weekends) is filling up! Contact Hannah soon to schedule a
spring event.
• Pertinent upcoming events
o Wake County Green Schools Partnership Kick-off: A teacher training day about
project-based curriculum—inform any interest teachers about this!
o WRRI Annual Conference: CWEP will be presenting on using GIS for education
(Hannah on storm drain lesson, Lauren on Stream Watch)
• Hannah presented on the new lessons she developed,which are available in PDF form in her
Google Drive folder
o Storm Drain Consequences board game: Essentially Stormwater Candyland;
reinforces good and bad actions related to our 6 pollutants
CWEP January 7, 2020 Steering Committee Meeting Summary P. 3

• Teaches same lessons as Enviroscape; low cost alternative (print on 8.5x11"
folder and tape to cardboard)
o Neuse and Cape Fear River timelines(Tar-Pamlico coming)
• Teaches about history and water quality events in basin
• Piloted with 3 high schools in CWEP jurisdictions; use to transition to storm
drain lesson (so as to provide stormwater education in a general to specific
way,from scale of river basin to parking lot)
o Storm Drain Data Collection via Survey123 on phones
• Goal: For students to understand that storm drain systems are the start of
our watersheds. Students loved it—contact Hannah if you'd like her to do
this or any other lessons in your local government's jurisdiction!
• Carmela: How long was the lesson? Hannah:80 minute (one block) is perfect
for the timeline plus storm drain data collection.
• Hannah hopes to integrate this with stream watch data
• Seeking feedback on whether storm drain data is useful to CWEP members in
addition to being a good education tool!
Heather Fisher,Stormwater Coordinator for the Town of Hillsborough, presented an overview of the
NC Watershed Wisdom Curriculum developed by NC Watershed Stewardship Network(NC WSN).
• Curriculum kicking off to the public today! Spearheaded by Christy Perrin who leads NC WSN
o Social media posts go out today;feel free to re-share!
• Centered around the broad question: What would it look like if all North Carolinians
understand the high value of water
• Goal was to add value to the many existing educational resources
• 14 hands-on activities;free lesson plan and low-cost materials; all resources on one website
including video demonstration of how to teach lessons, lessons themselves,and animations.
o UNC-TV created animations about watersheds, pollutants,and reducing runoff that
complement CWEP's animations
o Watershed Wisdom kickoff competition:Teachers eligible for prizes if they show they
use lesson plans
Breakout group discussion
Question 1:What is the main reason your local government joined CWEP(mass media,direct
education,extra help with existing efforts, MS4 compliance, etc.)?(Thank you to all who already
answered this question via Hannah's survey!)
Recurring answers:
• MS4 compliance
• For non-permitees and permittees alike,direct education is seen as a huge asset,whether as
an extra pair of hands at local government outreach, or in terms of connections with
teachers.
CWEP January 7,2020 Steering Committee Meeting Summary p. 4

•
• Mass media is a huge return on investment
• Partnership, networking opportunity with other municipalities
• New direct education content is much appreciated, and general innovative education
techniques over the last few years!
Question 2: How useful is the Annual Report to you right now?
Many members expressed interest in making the narrative more concise, as members
sometimes give it to their boards/councils.
Alternative idea: having a shorter and a longer version of the Annual Report, or a key/initial
chapter for reporting purposes.
• What data or information in the Annual Report are most useful to you? (Whether for
permit reporting or communicating the value of CWEP and stormwater education
more generally.)
Most folks use it just for a BIMS reporting(impressions only). But would LOVE to have involvement
numbers too (MCM 2).
Any answers to BIMS questions are helpful with the caveat that DEMLR's process is evolving
so questions may change.
• Is there any data or information we could provide that is not currently included in the
Annual Report?
More direct education tracking (ages, hours spent, content area) could be helpful.
Question 3: What new remote or in-person education strategies could CWEP provide as a
direct education visit (i.e., curriculum planning, online lessons, participation in local clean-
ups, etc.)?
Several members expressed a need for adult education because they are in the process of
implementing a stormwater utility fee.
Other potential direct education options included:
• Member government cameo presentations like Heather's at future CWEP meetings
• Video how-to of the watershed game (potentially integrated into grant funding)
• Train the trainer events on teacher workdays, especially in local governments where
there aren't stormwater staff(based on Wake County Green Schools model)
What is your relative interest in AmeriCorps providing training or online lessons to
teachers, local govt staff vs any new in-person methods (Stream Watch, other cleanups,
CWEP January 7,2020 Steering Committee Meeting Summary p. 5

etc)?
Discussion indicated that both in-person education and curriculum handed off to train
trainers would be equally appreciated. A recurring answer was that the AmeriCorps should
keep up teacher contacts and offer follow-up training with them if possible. Members don't
have time to create a network of teachers but appreciate CWEP developing and maintaining
these connections and sharing them with members.
CWEP January 7,2020 Steering Committee Meeting Summary p. 6

6 SUMMARY
416, CLEAN WATER EDUCATION PARTNERSHIP
www.nc-cleanwater.com
STEERING COMMITTEE MEETING
CLEAN WATER
EDUCATION April 14, 2020
PARTNERSHIP Webex meeting (PowerPoint, recording)
Present
Heather Holley,Town of Carrboro Shauna Haslem,City of Fayetteville
Marie Cefalo,Town of Cary Jaclyn Stannard,City of Garner
Sammy Bauer,Town of Chapel Hill Heather Fisher,Town of Hillsborough
Alisha Goldstein,Town of Chapel Hill Ike Archer, Knightdale
Laura Webb Smith,City of Durham Jack Meadows,Siler City
Daryl Hales,Town of Wendell Katrina Marshall, Havelock
Charles Brown,Town of Cary Soni Hawkins, Kinston
Zachary Pitts,Town of Holly Springs Monica Sarna,Town of Wake Forest
Tony Victor,Town of Morrisville Scott Miles,City of Rocky Mount
Carmela Teichman,City of Raleigh Jennifer Mitchell,Town of Fuquay-Varina
Phil Ross,AWCM/City of Roxboro Susan Locklear,Town of Clayton
Jen Schmitz,TJCOG TJ Cawley,Town of Morrisville
Maya Cough-Schulze,TJCOG Erin Joseph,Town of Benson
Hannah Barg,TJCOG Fred Nelson,Town of Benson
James Misciagno,Town of Apex Tommy Jones, Nash County
Daniel Colavito,Town of Holly Springs Wesley Poole,Orange County
Darrel Smith,Town of Oxford Jessica Batten,Johnston County
Deanna Rosario,Town of Spring Lake Ashley Allen,Town of Creedmoor
Carrie Mitchell,Town of Wake Forest
Spring/Summer 2020 Mass Media Campaign Updates
• Capital Broadcasting Company campaigns started at the end of February/beginning of March
and go through July 2020
• We're reaching many people through CBC digital, radio and TV campaigns:
o >5 million Triangle, >700,000 New Bern area impressions via TV
• Digital Campaigns: Still ads and 30 second litter video are playing on WRAL.com, before
news clips, during news, and in body of articles
• Radio: >700,000 impressions
• We will not be doing spring cinema due to COVID-19
Marie asked: Is there more traffic to website as a result of ads?
• According to our website stats,website traffic has increased in line with the ads,with peak
number of daily visits in the 60s and 70s.We expect this to continue into July as ads continue
to run.
Fiscal Year 2020 Budget Updates
CWEP April 14, 2020 Steering Committee Meeting Summary p. 1

• In our second year of direct education,we have not had to purchase educational equipment
thanks to member donations(Enviroscape, spin-the-wheel).
• CWEP staffing: Jen: 5% on budget and high-level oversight, Maya 30% on day-to-day
responsibilities and AmeriCorps supervision, AmeriCorps doing direct education
• Minor changes to actual (vs proposed) FY20 budget:
o TJCOG staff time is still in flux due to change from in-person to remote education
o Less funds devoted to travel, supplies, and miscellaneous due to efficiencies in the
second year of the program
o No summer cinema ($12,000)
o La Noticia ads slightly more expensive($1920)due to running for a full year instead
of 10 months as we did the first year
What do these changes mean for fiscal year 21?
What a normal year would look like:
• Typical cost share revenue: $166,042
• Fund balance at close of FY20: $50,000
• AmeriCorps term would increase by 1 month/$1500 for a total of 11 months/$11,000
• Use of fund balance: $17,000
Proposed budget changes:
• Eliminate AmeriCorps member next year, and instead, hire Hannah on as a TJCOG
temporary staff member for 1000 hours for a 1-year term
o Expertise Hannah has developed this year would enable her to do as much as this
year but in fewer hours (AmeriCorps term is 1700 hours)
• Direct continuation of this year's work; would "hit the ground running"
and spend more time doing direct education relative to training
• For an AmeriCorps, first quarter is necessarily a spin-up period while
learning/training
• We will all likely be doing remote education for some time. In the
meantime, it takes Hannah less time to create and deploy distance
learning resources for all members than it does to plan, schedule and
implement direct education events for all members
• Hannah has already developed distance learning resources she can build
on until it's possible to do direct education again
o As a staff member, she would not be constrained to AmeriCorps-required
tasks--would give more flexibility in how she could serve CWEP!
• Propose cancelling of summer FY21 cinema ($12,000)
o Spring digital campaign, summer cinema and spring/summer broadcast TV
campaigns all run at the same time—unnecessary duplication and summer cinema
historically has a lower return on investment
o Jen added CBC two years ago;this is a much better value (triples our impressions!)
o Unclear how AMC's bankruptcy/further repercussions of COVID might affect
cinema
• No printing costs for FY21 because we have more than enough brochures from this year
since we won't be giving any out over the next 6ish months
CWEP April 14, 2020 Steering Committee Meeting Summary p. 2

• With these changes, this budget proposal will overall remain similar to past years (net
neutral use of fund balance)
• Will ask for formal approval via e-mail in the next couple of months
Other updates
• Members with group quarters should please email Jen/Maya their most accurate number
from universities
• If there's a concern about cost shares for next year, please reach out to Jen
• We will be sending cost share invoices in July at beginning of new fiscal year
Direct Education updates
Hannah updated the group on direct ed services lost due to COVID-19: 26+ events cancelled in 21
CWEP member communities, including 0 school visits, 5 library visits, 11 festivals (total predicted
reach: -3,170 people)
AmeriCorps requires reporting pre/post direct education for 20%of visits, but does not
specify pre/post survey question content. CWEP's Annual Reporting on direct education could be
bolstered by including further information about learning outcomes.
Hannah shared the following poll about the most important pre/post questions to ask to assess
direct education learning outcomes:
Which of the listed topics below is the most important priority to assess during stormwater education
visits?
1. Stormwater is untreated-11 votes
2. Knowledge of watersheds/river basins-1 vote
3. Understanding of how the water cycle works-2 votes
4. Stormwater and local stream ecology-6 votes
5. Actions you can take to reduce stormwater pollution-16 votes
If any members want to use CWEP's pre/post survey, or if you have a pre/post survey you would
like to share, please do!
Hannah updated the members about distance learning resources she has created to replace in-
person events:
• Educational content for young children via social media, read-alouds on Youtube
o Daily posts via CWEP Hootsuite: Manage Instagram,Twitter and Facebook together
o Increase in engagements and followers
• Virtual lessons and distance outreach for teachers and librarians who had been scheduled,
and anyone else
• Virtual Neuse River Basin timeline lesson—Nearpod Links available until April 30th: Hannah
will update and get back to members about links for May
• Preview only link: https://share.nearpod.com/AYSH82pXi5
• Editable link: https://share.nearpod.com/e/AcdHjRuCG5
• Stormwater Song and read-alouds—shared with librarians and elementary educators for
visits she couldn't do in person
• Website updates: All these resources are now easy to find in the Distance Learning tab!
CWEP April 14,2020 Steering Committee Meeting Summary P. 3

Hannah asked: What education or outreach projects have you not had time to
do?What resources might you need for your specific watershed?
• Jaclyn: Lots of people are walking their dogs and there is a lot of pet waste everywhere. She
has been working with Garner's communication specialist but this is taking a backseat due
to COVID.
o Hannah will work with Jaclyn and build off Blair's pet waste materials —perhaps to
create a video or other material about pet waste pickup
• Deanna:Show clean and stopped up storm drains—how to prepare a demo for post-social-
distancing?
o Will brainstorm with Hannah!
• Heather Holley: Encourage not littering masks and gloves!
• Laura Smith: KDB's Earth month webpage consolidates resources and book list for Creek
Week
o Hannah has shared these on CWEP's website links under"additional resources"
• Suggested Hannah doing video of Enviroscape.Could Hannah get someone to pick it up from
the office?
• Let Hannah know if you need help with a specific project!
Grants update:
Hannah, May and Jen collaborated on a proposal to the Clif Bar Family Foundation's small grants program
in early February.Awards will be announced June 2020.
• $10,000 Grant Proposal: "Regional Watershed Education for Local Leaders of Today and
Tomorrow"
• The Clif Bar Foundation has awarded small grants to other local organizations:
o Ellerbe Creek Watershed Association (2016,2017)
o Haw River Assembly(2017)
Grant funding would be used to purchase copies of the Watershed Game for CWEP members and host
train-the-trainer events:
o At a CWEP quarterly meeting in 2020-2021
o At 3 regional trainings for middle/high school teachers in region
o We can use the NCSU facilitation guide specific to NC
Laura asked: Will each teacher who attends the training receive a full copy of materials?
Hannah: Each CWEP member will receive a copy of the watershed game; they can check it out to
teachers(or give it away if they like!)Maybe we should think about how to get each teacher a copy.
NCDOJ Environmental Enhancement Grant
• Plan to apply for Environmental Enhancement Grant Program (under NCDOJ)
• Annual funding for conservation, restoration, research, planning and education
• Awards grants between$5,000-500,000;we plan to apply for$49K(simpler process)
• Letter of Intent due April 21; applications due May 28
• Funds must be used on a three-year timeframe
• We plan to apply for funds to help coordinate a Regional Creek Week for CWEP member
communities (this dovetails with statewide Creek Week planning.)
CWEP April 14, 2020 Steering Committee Meeting Summary p. 4

• Would start spring 2021
Would you be interested in CWEP helping start a Creek Week in your municipality or county?
• Carmela: It was hard to put together a creek week; might be easier on a county scale. More
help, partners and locations.
• Laura heads up Durham Creek Week but Keep Durham Beautiful takes on the leadership role
in terms of cleanup logistics/supplies. Laura coordinates educational programs.Together,they
do the website and publicity. Both help fund it.
• Jaclyn: Some municipalities wanted to be a part of it and didn't have budget to participate, or
resources,or time.
• Cary participated in Creek Week one year but stopped.Several municipalities in the watershed
participated since Swift Creek has a TMDL.
What role would it be most useful for CWEP to play? Helping connect your municipality with
partners (other municipalities who have done Creek week, potential event hosts like teachers,
libraries, or stream watch leaders)? Promoting the event (creating promotional material designs,
sharing via social media, etc)
Carrboro and CH have talked about possibly doing a joint or perhaps county-wide creek week
Deanna: Funds to do workshops with kids and hand out promotional materials
Would you prefer assistance with a city-specific Creek Week, or a county-wide one that serves
multiple CWEP members?
County-wide
Jen:What would be the geographic reach that you think we could pull events from?
Not sure. Hannah: Lauren's created a map of existing Creek weeks. We can consider most central
location
CWEP April 14,2020 Steering Committee Meeting Summary P. 5

NORTH CAROLINA
,JOHNSTON COUNTY
AGREEMENT BETWEEN THE TOWN OF BENSON
AND THE COUNTY OF JOHNSTON CONCERNING STORMWATER MANAGEMENT
This Agreement dated as of the 10 day of Decemlaer 2019 by and between the Town of
Benson (hereinafter"Town") and the County of Johnston(hereinafter"County").
WITNESSETH
WHEREAS, the County has astonnwater ordinance,Article VII Stormwater Ordinance of the Johnston
County Land Development Code (hereinafter"Stormwater Ordinance"), which apply to new development
and redevelopment projects;and
WHEREAS, the Town wishes the County to apply both the Stormwater Ordinance within the Town's
corporate limits as well as its extra-territorial jurisdiction (ETJ); and
WHEREAS, both Parties wish to ensure that new development and redevelopment within the
corporate limits and ETJ of the Town be subject to a sound stormwater management plan
consistent with the Neuse Rules and NCDEQ guidelines; and
WHEREAS, the County updates the Stormwater Ordinance, plan review fees, and the County
Stormwater Design Manual from time to time; and
NOW THEREFORE, in consideration of the premises and the mutual promises and covenants
herein contained, and other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the Parties, intending to be legally bound, agree as follows:
1. The purpose of this agreement is to ensure that new development and redevelopment in the
corporate limits and ETJ of the Town are subject to the County's Stormwater Ordinance.
2. The Town agrees to delegate to the County the authority to administer and enforce the Johnston
County Stormwater Ordinance within the Town's corporate limits and ETJ, including plan
review and site inspections for both ordinances.
3. The Town and County agree that stormwater plan review fees shall be submitted by developers
directly to Johnston County based on the County's review fee rate at the time of submittal.
4. The requirement for bonding of improvements as required in the Johnston County Stormwater
Manual shall be mandatory.
5. The Town and County will develop a Coordination Policy outlining mutual contacts in each
jurisdiction and enforcement coordination.
6. The County agrees to provide a summary of activities to the Town's contacts, the details of
which will be outlined in the Coordination Policy described in item 4 above.

• .
7. The term of this agreement shall be perpetual or until such time that the Town shall implement a
Stormwater Ordinance.
8. This agreement may be terminated with 30 days written notice of such intent by either party.
Notice shall be served upon the Town Manager of the Town and County Manager of the County.
9. Each party hereby submits themselves to the jurisdiction of the courts of the State of North
Carolina in any future action brought by either of them to enforce the provisions of this
agreement.
10. A modification or waiver of any of the provisions of this agreement shall be effective only if
made in writing and executed with the same formality as this agreement.
11. Every provision of this agreement shall be binding upon each of the parties and their respective
successors and assigns.
12. This agreement contains the entire understanding of the parties, and there are no representations,
warranties, covenants or undertakings other than those expressly set forth herein.
IN WITNESS THEREOF, we have hereunto set our hand and seal as of the day and year first
above written.
.un Johnston Town of Benson
A ,i(iiJ-cl(Z-*
Rick • my of Manager Frederick Nelson, Interim Town Manager
TTEST: ATTEST:
ale t
Paula G. Woodard, Clerk to the Nancy Crouse, town
Board of CommissionerstpN r' �•'. �` 4.

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