NCS000434_Stormwater SMART Report_20191217

8/13/2019
STORMWATER SMART
PIEn;'v ONT TRIAD REGIONAL COUNCIL
o�MWA7EA S�,P
Annual Report Draft
Mass Media results 2018-19
Direct Education results 2018-19
New Fiscal Year Updates:
Overview of budget for FY20
Staff: 2019-20 AmeriCorps member
5tn & gtn grade fall programming
NC Stream Watch Orientations
STORMWATER SMART
PIEDMONT TRIAD REGIONAL COUNCIL
� wA7ER 5�p�
Draft of Annual Report
2018-2019
DANICA HEFLIN
ENVIRONMENTAL PROGRAMS COORDINATOR
1

8/13/2019
2018-2019
Annual Report STORMWATER SMART
At -A -Glance 2017-2018 ANNUAL REPORT
Program Summary &
Background
SMART Member Governments
NPDES Phase 11 Requirements
Jordan Lake Rules
Requirements
Survey Data
Mass Media Overview
&AL
Direct Education Overview FULWANT TI&W
Tools of the Trade
Key Accomplishments
*.** Completed by August ?1st
** Available for direct
download from website, or
mailed paper copy
Will include 1-page
municipal summaries
STORMWATER SMART
2017-20 16 Ar ,.At RWA,
PUMA
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BURLINGTON
rERSAURT
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8/13/2019
STORMWATER SMART
PIEDMON"r TRIAD REGIONAL COUNCIL
P�
IATER
Mass Media 2018-2019
2018-2019 Mass / ! Rockingham
Media Members _j
Forsyth
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D oek arow
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Forsyth County Jamestown
Guilford County Kernersville Guilford wamance hmab
ntnih
Randolph County Mebane rtna.m.n
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Randleman Davidson
Archdale Trinity Randolph
Stormwater SMART ;
Burlington Winston-Salem 2018-2019 Members
Direct Education and Mass Media Services J
Gre e n s b o ro I Mass Media Services
Direct Education Services `
t
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8/13/2019
Mass Media Content
Six 30-second Target Pollutant
Videos:
Litter & Trash, Pet Waste, Yard Waste,
Pesticides, Household Chemicals,
Vehicle Maintenance
One 30-Second Video (all pollutants, k
Spanish Subtitles)
T\jvo 2:42 Minute Videos with all
pollutants
English & Spanish
Targeted Digital Campaign - Spectrum
loReported as 26 geographic
areas
► 1,166,667 impressions/month
($11,000/month)
$33,000 total bill for digital,
with expectation of more
than 3 million impressions
for the 3-month campaign
..,
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8/13/2019
I///// ///
100%
75%
50%
25%
0
............... I -- .......... ........... .............. ..... ......... — ........... ...................................................... I.-
53% of viewers watched the entire video
(The industry average is low-40's)
253,098
3,164,652 total
display impressions
38,745 engagements
(hovers
and
clicks)
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8/13/2019
Geographic Performance of Spectrum Digital Campaign, Nov 2018 -Jan 2019
Archdale
11,585
6,140
90,063
1103
Burlington
19,294
10,310
193,419
2,368
Forsyth
10,871
5,870
73,171
896
Includes Belews Creek (41 & 692), Lewisville (2,045 &
County
15,417), Rural Hall (811 & 3,532), Tobaccovil(e (212 &
1,556), Walkertown (463 & 3,340), and areas NW of
High Point (est. 7,299 & 48,634)
Greensboro
196,924
104,977
1,196,044
14,643
Guilford
29,299
15,592
204,724
2,506
Includes Browns Summit (1,479 & 13,873), Climax
County
(split 50% = 294 & 1,323), Gibsonville (909 & 10,915),
Julian (277 & 1,857), McLeansville (3,206 & 17,125),
Pleasant Garden (507 & 3057), Stokesdale (1,025 &
12,436), Summerfield (8,434 & 60,955), Whitsett
(3,706 & 20,139), Areas NE of High Point (est. 9,462 &
63,044)
Jamestown
7,746
4,183
51,366
95
Geographic Performance of Spectrum Digital Campaign, Nov 2018 -Jan 2019
Kernersville
23,278
12,413
182,090
2,229
Mebane
5,566
2,984
72,863
892
Randleman
3,420
1,824
35,108
429
Randolph
23,506
12,693
154,812
1,895
County
Trinity 4,064 2,175 36,908 452
Winston- 140,576 74,844 823,648 10,084
Salem
Includes Franklinville (477 & 3,478), Climax
(split 50% = 294 & 1,323), communities near
Asheboro (12,056 + 118,522), Liberty (950 &
9,594), Ramseur (457 & 4,514), Seagrove (782
& 5,797), Sophia (674 & 9,950), Staley (247 &
1,634), and areas south of High Point (est.
7,569 & 50,436)
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8/13/2019
fa k ON
D Posts
npos's
57
© Fans
nrans
t7 Followers
n
0 Engagement
n
0
Q Engagement
n
I
Q Traffic
233
Q Post Video Views
n37
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8/13/2019
Q Tweets
99
Q Followers
489
:) Engaoem.ent
n229e
Most Popular Posts in FY19
Girls Adventure Camp
on Lake Mackintosh
#WaterTipWednesday
K
Traffic
243
Meet our new staff!

a F:irl1
2004
2005-2008
2010-2012
• PTRC receives
• Education extends
• Direct Education
2051 Grant for
to municipal
resources expand
education of
personnel, middle
for elementary
NPDES Phase II
school students,
schools and new
elected officials
fairs, festivals,
homeowners
and creates
libraries, and
Stormwater
Scout troops
SMART
2014-2017
• AmeriCorps
Members and
part-time
educators
increase the reach
of Direct
Education and
expand social
media
2018-2019
• Volunteer
opportunities
expand with
Creek Week, new
KAB affiliations,
and a new &
improved NC
Stream Watch

8/13/2019
Direct Education Members
2018-2019
Direct Ed Counties
Alamance Randolph
Davidson Rockingham
Direct Ed
Municipalities
Archdale
Green Level
x Oak Ridge
Asheboro
Greensboro
4 Randleman
Burlington
Haw River
a Reidsville
Eon
R Jamestown
Summerfield
Gibsonville
V Lexington
Thomasville
Graham
+ Mebane
Trinity
2018 — 2019 Costs = $1161600
PTRC DIRECT COSTS = $93,100
Indirect, Overhead,
$22,266, $3,000 ,
24% 3%
Salaries,
Fringe, $45,300 ,
$12,523 , AmeriCorps, d94�U
13% $10,000,
110
,s00
DIRECT ED PROGRAM COSTS $23,500
Festival
EnviroScape,
Setup,
$1,300 , 5%
$2,300 ,
Mileage/Auto,
10%
$7,000 , 30%
Promotion,
$6,000, 25%
Supplies,
Brochures,
$3,000,
$3,900,
13%
17%
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8/13/2019
O. .....utre......................... ....ach Total for FY 2... ................ ........019 =..................................... . . . .. 11/335
................................ . .............. . ....................... . . .............
Annual Report will include 1-page municipal summaries
Students Reached
•« Meeting Attendees
J
s
• Schools •Fairs •County &municipal
• Libraries • Festivals meetings
• Camps • Markets • Partner
• Scouts of America & • Creek Week Organizations
Girl Scouts Water- Cleanups & Events • Keep America
Related Badges Beautiful Affiliates
• NC Stream Watch
Direct Education Prel< s 12 Growth
7000
6000
5000
4000
3000
2000
w
1000"""
0 \I
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
1450
2018--?-019
Maximum
capacity if we
want to retain
quality, variety in
programming.
Expanding public
participation and
involvement
(MCM #2) would
require a full-
time permanent
educator
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8/13/2019
Q Public Education and Outreach
► Distributing educational materials and performing
outreach to inform citizens about the impacts polluted
stormwater runoff discharges can have on water quality.
© Public Participation/Involventent
Providing opportunities for citizens to participate in
program development and implementation, including
etTectively publicizing public hearings and/or
' encouraging citizen representatives on a stormwater
managernent panel..
6,450 Students (PreK-12) Reached
....................
f,
"A
Summer Library Days in
Camps Programs Schools
Scouts of America Girl Scouts
Environmental Wonders of
Science Badges Water Badges
Earned Earned
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8/13/2019
17 Fairs & Festivals
195 Days devoted to teaching,
training, and collaborating
> 800 volunteers participated in
cleanups with more than 1 ton of
debris collected
MORE HIGHLIGHTS
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8/13/2019
Available Funds & Staff
AVAILABLE FUNDS
Direct $153,028 ;Working with Finance Director to determine
Education Fees ; mileage, supplies, & promotional budgets
Mass Media $42,000 ; Costs will include campaign, new art/design
,✓ Fees for display ads, and coordination hours
_..__.____..._...... ...
,.
2018-2019 STAFFING Environmental Programs Coordinator 30 hrs/week
,•• Environmental Educator 20 hrs/week
r, AmeriCorps Member 40 hours/week (10 months)
Ser
did 9 I tal
Mass Media for FY 2019 provided by mps/Spider Digital
> Quote: $33,168 for two campaigns, fall and spring; new 15-second videos and display ads
Digital: display ads on Google network or Spider display, Facebook & Instagram videos, retargeting to
website
Radio: 172 spots spread across 102 FM JAMZ, 98.7 FM Simon, 97.1 FM Urban Adult, 104.1 FM
Country, and La Ley
Television and cable advertising, totaling 40 spots, will utilize WFMY-TV-News 2 and WXII News 12
Fall 2019 Theme: Household
Hazardous Waste
D:•Radio, TV, & Digital starts September 9
:•Radio & TV concludes September 22
s:-Digital continues through end of October
,.:.,Spring 2020: Litter & Trash
is -Radio, TV, & Digital starts March 23
°;•TV concludes April 12
-.'-Radio concludes April 26
-.'-Digital continues through May 25
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8/13/2019
New Landing Wage Is Live!
As requested! PIEDMONT TRIAD
REGIONAL COUNCIL srnus.. TI eansrasou cn 1x1n17
Lists Household Hazardous Waste Hazardous Household Waste
regulations by member jurisdiction
Roqulations by Media Member Jurisdiction
Includes basic guidelines, dropoff t
information, and links to your websites t
a
NEW FOR THIS YEAR! Retargeting pixel Household Hazardous Waste Disposal
allows for better mass media targeting
• .wtsrowc;..: _i.rh /Sang•
and feedback
'.. wlMIM. SAlfh.. ➢-n"I C:wr
AmeriCorps: Steplen Peters
"I graduated Cum Loude from Wake
Forest University with a Bit in Biology
and Minor in Environmental Studies. 1
am passionate about the Earth we live
on and its care, I am looking for jobs
related to and concerning our
environment."
Stephen impressed us with his passion
for conservation and education, and his
experience working with children from
diverse backgrounds.
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8/13/2019
The
School Bell's
Ringing,
+:+ AUGUST: Calling all 51h and g,rh grade
teachers!
�:• incredible Journey (51h) — water cycle
+'• EnviroScape (81h) — watershed impact
•:+ Additional outreach for after -school
programs
�= underfunded, diverse population
•.� near areas with high levels of pollution
NC STREAM
WATCH
LEARN ABOUT WATER QUALITY AND PUT
YOUR LOCAL STREAM ON THE MAP!
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8/13/2010
THANK YOU!
QUESTIONS? COMMENTS? CONCERNS?
DANICA HEFLIN, ENVIRONMENTAL PROGRAMS COORDINATOR
[phone] OR DHEFLIN@PTRC,ORG
IN