HomeMy WebLinkAboutNCS000428_ANNUAL REPORT_20110826NORTH CAROLINA
Department of Environmental Qual
STORMWATER DIVISION CODING SHEET
M54 PERMITS
PERMIT NO.
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DOC TYPE
❑ FI AL PERMIT
ANNUAL REPORT
❑ APPLICATION
❑ COMPLIANCE
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ANNUAL REPORT
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ExecutiveSummary .................................................................................................................................................... 3
Governing Permits, Rules, and Regulations............................................................................................................... 3
NCDENRIssued MS4 Permit...........................................................................................................................3
Phase 11 Regulotions..................................................................... ..............................................
........ 4
TMDLs..................................................................................................................................................... 4
Jordan Lake Nutrient Management Strategy................................................................................................. 4
Governing City Ordinances for Water Quality........................................................................................................... 6
Chapter 31.5 — Soil Erosion and Sedimentation Control................................................................................ 6
Appendix A, Section 32.2 (Q) — Water Supply Watershed Protection Regulations ....................................... 6
Appendix B — Flood Damage Prevention Ordinance......... ........................................................................ 7
Appendix D — Stormwater Ordinance ............. ........................... ................. ..........___ ... ....... ...... ........... ...... 7
Appendix E — Existing Riparian Buffer Protection Ordinance. ............................................ ........................... 8
Surface Waters and Watersheds............................................................ ............ 8
.......................................................
BackCreek...................................................................................................................................................... 8
BowdenBranch.............................................................................................................................................. 9
LittleAlamance Creek................................................................................................................................... 9
GunnCreek..................................................................................................................................................... 9
StaleyCreek..............................................................................................................................................10
ServiceCreek................................................................................................................................................10
MawRiver.....................................................................................................................................................10
LakeMackintosh...........................................................................................................................................11
LakeCammack................................................................------........................................................................11
StonyCreek Reservoir..................................................................................................................................11
WaterQuality Programs..........................................................................................................................................11
Public Education and Outreach....................................................................................................................11
Public Involvement and Participation . .................................. .... ................................................. ................... 12
Illicit Discharge Detection and Elimination ..................................................
Construction Site Runoff Controls.. ..............................................................
Post -Construction Site Runoff Controls.......................................................
Pollution Prevention and Good Housekeeping for Municipal Operations...
............................................ 13
........................................... 13
...........................................14
...........................................14
�'UM►MARY
In recent years, the City of Burlington has emphasized its focus on environmental stewardship. The
City's Stormwater Division has grasped this mantra and has been a leader in developing or
strengthening programs as necessary to meet the initiative.
In 2005, a changing regulatory environment prompted the new focus when the City received its first
NPDES stormwater permit from the state. This permit required several new programs and initiatives
which led the City to implement a stormwater fee. With the stormwater fee in place, a sustainable
stormwater program that could accelerate the City's environmental awareness and meet the
requirements of the changing regulatory world was certain. Each year since, the stormwater programs
have increased in depth and breadth as necessary to meet the new requirements of the NPDES
stormwater permit.
This report summarizes the activities that the Stormwater Division and its partners participated in from
July 1, 2010 - June 30, 2011. A brief description of state and federal stormwater regulations, City of
Burlington Ordinances and surface waters located within the City is included.
GOVERRNiING PE�RMtITS R�ULE•S ANa REGULATIONS
NCDENR ISSUED MS4 PERMIT
The NC Department of Environment and Natural Resources (NCDENR) issues NPDES (National Pollutant
Discharge Elimination System) permits to local governments which allows the flow of stormwater
runoff from the lands within the local government's jurisdiction to those lands and waters outside of
the jurisdiction. This permit is referred to as Municipal Separate Storm Sewer System (MS4) permit.
The M54 permit is renewed every five years and is the most effective means NCDENR utilizes for
implementing non -point source regulations. Being individual permits, each MS4 permit is tailored to
specifically meet the needs of each jurisdiction.
The City of Burlington's MS4 permit was originally issued in July, 2005 with a 5 year renewal cycle. This
permit requires the City to establish stormwater programs and policies that are designed to meet or
exceed EPA's six minimum measures of Phase 11 stormwater programs (see Phase It Regulations below).
In addition, the permit requires the City to create and implement programs for water bodies which are
listed as impaired by NCDENR and have a Total Maximum Daily Load (TMDL) approved by EPA.
Phase 11 Regulations
The Environmental Protection Agency (EPA), under the direction of the Clean Water Act,
developed six minimum measures that MS4 permit holders should implement in order to
protect and restore water quality. The measures are as follows:
1. Public Education and Outreach
2. Public Involvement and Participation
3. Illicit Discharge Detection and Elimination
4. Construction Site Runoff Controls
5, Post -Construction Site Runoff Controls
6. Pollution Prevention and Good Housekeeping for Municipal Operations
The requirements of each measure are outlined in detail later in this document under the
Water Quality Programs section.
TMDLs
A Total Maximum Daily Load (TMDL) consists of an individualized study of a specific surface
water and its associated watershed. Typically, the surface water has been included on the
state's 303(d) list, a compiled list of Surface waters in NC not meeting water quality standards,
prior to initiation of the TMDL process. The purpose of the TMDL is to determine what
characteristics of the watershed are promoting deviations from,water quality standards. The
TMDL then sets limits or numerical targets for the pollutant that the MS4 permit holder is
responsible for achieving. This target is expressed in the form of a Waste Load Allocation
(WLA). Currently the City of Burlington does not have any surface waters within its jurisdiction
that have an approved TMDL.
JORDAN LAKE NUTRIENT MANAGEMENT STRATEGY
B. Everett Jordan Lake is a 46,768 acre water supply reservoir and recreation facility near Cary, NC.
There are three distinct watersheds that drain to Jordan Lake, including the Haw River Watershed
which encompasses the City of Burlington. The lake has consistently experienced excessive chlorophyll
a levels since its impoundment in 1973. To address this, NCDENR initiated a TMDL and subsequently
rulemaking to develop a nutrient management strategy aimed at reducing the nutrients that promote
high chlorophyll a levels, nitrogen and phosphorus. This strategy became commonly known as the
"Jordan Lake Rules" or simply "the Rules" and consisted of 13 separate rules, each addressing a
separate area of concern. The Rules, as approved by the EMC, were opposed by many local
governments and thereby required the NC General Assembly to take action on the Rules. In June and
August of 2009, two separate session laws were approved by the NC General Assembly representing a
compromise from the Rules as originally approved. The rules, background and implementation
schedules can be found at www.mordanlake.orrg. The website includes the following list of rules and
session laws that collectively represent the Jordan Lake Nutrient Management Strategy-
1 . 15A NCAC 02B .0262 - Purpose and Scope
2. 15A NCAC 02B .0263 - Definitions
3. 15A NCAC 02B .0264 - Agriculture
4. 15A NCAC 02B .0265 - Stormwater Management for New Development
5, 15A NCAC 02B .0266 - Stormwater Management for Existing Development (Replaced by session laws.)
6. 15A NCAC 02B .0267 - Protection of Existing Riparian Buffers
7. 15A NCAC 02B .0268 - Mitigation for Riparian Buffers
8. 15A NCAC 02B .0269 - Riparian Buffer Mitigation Fees to NC EEP
9. 15A NCAC 02B .0270 - Wastewater Discharge Requirements
10, 15A NCAC 02B .0271 - Stormwater Requirements for State and Federal Entities
11. 15A NCAC 02B .0272 - Fertilizer Management
12. 15A NCAC 02B .0273 - Options for Offsetting Nutrient Loads
13. 15A NCAC 02B .0311 - Cape Fear River Basin
14. Session Law 2009-216 signed into law June 30, 2009. (Includes revisions to Stormwater Management for
Existing Development and changed one date affecting Wastewater Discharge Requirements.)
15. Session Law 2009-484 signed into law Aug. 26, 2009. (Part 11 of this law revises three other rules,
including Stormwater Management for New Development, Stormwater Requirements for State and
Federal Entities and Protection of Existing Riparian Buffers.)
The Rules will have a significant impact on the Stormwater Division's daily operations and long term
goals. As of this report, the City has developed an Existing Riparian Buffer Protection Ordinance in
compliance with 15A NCAC 02B .0267, .0268, & .0269 and has submitted a Stage One Program as
required by Session Law 2009-216.
Go WRINING CP►ITY QRDINANC�EtS FmR WATER 'UALITY
The City has approved and enforces several ordinances aimed at protecting water quality and flood
control. These ordinances are enforced through several departments within the City including:
Engineering, Planning and Water Resources. The Stormwater Division collaborates with each
department to insure water quality and quantity goals are achieved. The ordinances can be found at
www.Burl!ngtonNC.gov and are summarized in the paragraphs below.
CHAPTER 31.5 — SOIL EROSION AND SEDINIENTATION CONTROL
The Soil Erosion and Sedimentation Control Ordinance applies to all land disturbing activities within
both the City limits and the extraterritorial jurisdiction. The purpose of this program is to prevent
sedimentation from leaving construction sites and thereby impacting water quality of receiving
streams and lakes. This program is managed by the City's Engineering Department and requires plan
review, site inspections and enforcement actions, when necessary. Currently, all sites disturbing
greater than 1 acre are required to obtain an Erosion and Sedimentation Control Permit prior to
commencing work.
APPENDIX A. SECTION .32.2 (02 — WATER SUPPLY WATERSHED PROTECTION
REGULATIONS
The Water Supply Watershed Protection Regulations apply to a very limited amount of property
subject to the City's jurisdictional powers. This property is located within the Lake Mackintosh
watershed and applies for a distance of 1 mile from the surface water's normal pool or to the ridge line
of the watershed. The regulations have two distinct density designations and development intensity
requirements. The low density use regulations limit single family residential uses to 1 dwelling unit per
2 acres or a maximum of 6% built upon area for other uses. Meanwhile, a high density use option
allows for 1.5 dwelling units per 1 acre or 24% built upon area is available if public water and sewer are
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utilized and engineered stormwater controls that treat the first 1" of runoff are implemented. Both
designations require a 50' buffer for streams and a 100' buffer for fakes.
APPENDIX B - FLOOD DAMAGE PREVENTION ORDINANCE
The Flood Damage Prevention Ordinance applies to all areas of special flood hazard within the City's
jurisdiction. The purpose of the ordinance is to ensure development of flood prone areas is
undertaken in a responsible and environmentally sensitive manner. For mapped streams, the
ordinance restricts building within floodways and requires base flood elevation determinations.
Residential and nonresidential structures are required to be constructed 2' above the base flood
elevation, effectively the 100yr flood elevation.
Where streams are unmapped, the ordinance provides setbacks from stream centerlines based upon
the size of the upstream drainage area. In addition, elevations of structures are determined by
developing a reference elevation. The reference elevation is the overtopping elevation of a
downstream culvert or roadbed to which the stream slope is applied to in order to transpose the
elevation to the property. The finished floor must be 2' above the determined elevation.
The ordinance requires a development permit to be applied for and approved prior to construction.
APPENDIX D - STORMWA TER ORDINANCE
The Stormwater Ordinance applies to all land disturbing activities within both the City limits and the
extraterritorial jurisdiction. The purpose of this program is to protect the water quality of surface
waters located within the City. This program is managed by the City's Stormwater Division and
requires plan review, on -site BMPs, site inspections and enforcement actions, when necessary.
Currently, all sites disturbing greater than 1 acre are required to obtain a Stormwater Permit prior to
commencing land disturbing activities. The general requirements of the Stormwater Ordinance for
new development are as follows:
1. 50' riparian buffer requirements (30' undisturbed and 20' managed) from mapped streams
2. Removal of 85% of total suspended solids (TSS) for the first 1" of runoff from new impervious
cover (requires on -site BMP)
1 Releasing runoff from the property in the post -development state at a rate equal to the pre -
development rate for the 1 yr-24 hr storm, or approximately a 3" rainfall event (requires on -site
BMPs)
In addition to the new development requirements, the ordinance requires existing illicit discharges and
connections to be identified and abated.
APPENDIX E — EXISTING RIPARIAN BUFFER PROTECTION ORDINANCE
The Existing Riparian Buffer Protection Ordinance applies to all mapped surface waters within both the
City limits and the extraterritorial jurisdiction. In order for the ordinance to be enforceable, the
surface water must be depicted on either the USGS Topographic Quadrangle Maps, USDA Soil Survey
Maps, or a map approved by the EMC. To date the EMC has not approved a map for lands within the
City's jurisdiction.
This ordinance was promulgated by the Jordan Lake Rules and is designed to maximize nutrient uptake
along streams and creeks. This is accomplished by protecting a 50' strip of land adjacent to the surface
water's bank. For streams and creeks, this equates to a protected corridor of 100' plus the width of
the stream (bank to bank). Just as with the buffer requirements for new development, the buffer is
divided into two zones. Zone 1 is a 30' undisturbed strip of land located adjacent to the stream and
Zone 2 is a 20' managed strip of land adjacent to the undisturbed zone. Zone 2 has maintenance
allowances including mowing and tree removal.
Another aspect of the ordinance is the diffuse flow requirement. This restricts the velocity of runoff to
non -erosive flows prior to entering the buffer. Flows exceeding this standard should be reduced in
order to allow the buffers optimal protection and efficiency.
till WATE+R+S AND WATE+RFS+HE��S
The most recent version of the 1:24,000 scale (7.5 minute) quadrangle topographic maps prepared by
the United States Geologic Survey (USGS) identifies seven receiving creeks, streams, or rivers that
stormwater runoff from the City's jurisdiction flows into. These surface waters are described below.
BACK CREEK
The watershed for Back Creek (stream segment index number: 16-19-5) is approximately 8,775 acres.
Approximately 3,250 acres or 37% of the watershed is located within the City's jurisdiction. The land
located within the City's jurisdiction is mainly the lower end of the watershed and is primarily
composed of residential zoning. The area outside of the City's jurisdiction is mainly large lot residential
and farmland. The receiving water for Back Creek is Big Alamance Creek. Back Creek is not included on
the 303(d) list for NC and has a water quality classification of WS V:NSW.
BOWDEN BRANCH
The watershed for Bowden Branch is approximately 1,850 acres. Approximately 850 acres or 46% of
the watershed is located within the City's jurisdiction. The land located within the City's jurisdiction is
mainly in the upper end of the watershed and is primarily composed of residential and industrial
zonings. The area outside of the City's jurisdiction is located within the City of Graham and is mainly
residential, industrial and commercial zonings. Bowden Branch is a named tributary of Little Alamance
Creek. Bowden Branch is not specifically named on the 303(d) list for NC. However, since Little
Alamance Creek is included on the 303(d) list due to a "biological impairment" and Bowden Branch is
located within the Little Alamance Creek watershed a "biological impairment" rating is implied.
Bowden Branch has a water quality classification of WS V:NSW.
LITTLE. ALAMANCE CREEK
The watershed for Little Alamance Creek (stream segment index number: 16-19-11) is approximately
10,176 acres. Approximately 7,330 acres or 77% of the watershed is located within the City's
jurisdiction. The land located within the City's jurisdiction is mainly in the upper end of the watershed
and is primarily composed of residential with industrial commercial zonings intermixed. The area
outside of the City's jurisdiction is located within the City of Graham and is residential, industrial and
commercial zonings. The receiving water for Little Alamance Creek is Big Alamance Creek. Little
Alamance Creek is included on the state's 303(d) list due to a "biological impairment" and has a water
quality classification of WS V:NSW.
GUNN CREEK
The watershed for Gunn Creek (stream segment index number: 16-19-7) is approximately 5,040 acres.
Approximately 4,450 acres or 88% of the watershed is located within the City's jurisdiction. The land
located within the City's jurisdiction is mainly is primarily composed of residential zoning with
industrial and commercial zonings intermixed. The area outside of the City's jurisdiction is located
within the Town of Elon and is a mainly comprised of a combination of residential and institutional
zonings. The receiving water for Gunn Creek is Big Alamance Creek. Gunn Creek is not included on the
303(d) list for NC and has a water quality classification of WS V:NSW.
STALEY CREEK
The watershed for Staley Creek (stream segment index number: 16-15-1) is approximately 1,215 acres.
The entire watershed is located within the City's jurisdiction and is composed primarily of residential
and industrial zonings. The receiving water for Staley Creek is Service Creek. Staley Creek is not
included on the 303(d) list for NC and has a water quality classification of WS V:NSW.
SERVICE CREEK
The watershed for Service Creek is approximately 5,125 acres. The entire watershed is located within
the City's jurisdiction and is composed of residential zoning with industrial and commercial zonings
intermixed. The receiving water for Service Creek is the Haw River. Service Creek is not included on
the 303(d) list for NC and has a water quality classification of WS V:NSW.
HAW RIVER
The Haw River (stream segment index number: 16-1) receives very little overland flows directly from
properties within the City's jurisdiction. The lands that drain directly into the river are large forested
tracts or residential. The receiving water for the Haw River is B. Everett Jordan Lake. This segment of
the Haw River is not included on the 303(d) list for NC and has a water quality classification of WS
V:NSW.
In addition to the surface waters that are listed above, the City utilizes three water supply reservoirs.
These reservoirs are described in the narratives below.
LAKE MACKINTOSH
Lake Mackintosh is a primary water -supply reservoir for the City that was impounded in 1981. The
1,102 acre lake was created by impounding Big Alamance Creek. The watershed is mainly farmland,
forest or large lot residential. Only a portion of the lake falls within the jurisdiction of the City of
Burlington's jurisdiction. Guilford County has the largest jurisdictional area with Alamance County
having responsibility for the balance. The receiving water from the lake is Big Alamance Creek.
LAKE CAMMACK
Lake Cammack is a secondary water -supply reservoir for the City that was impounded in 1964. The 840
acre lake was created by impounding Stony Creek. The watershed is mainly farmland, forest or large
lot residential_ The lake is located outside of the City's jurisdiction positioning Alamance County as
having jurisdictional authority. The receiving water from the lake is Stony Creek.
STONY CREEK .RESERVOIR
Stony Creek Reservoir, commonly known as City Lake, is a primary water -supply reservoir for the City
that was impounded in 1928. The 140 acre lake was created by impounding Stony Creek downstream
from Lake Cammack. The watershed is mainly farmland, forest or large lot residential. The lake is
located outside of the City's jurisdiction positioning Alamance County as having jurisdictional authority.
The receiving water from the lake is Stony Creek.
WATER �UA0 a FROGMM.,S
PUBLIC E'DUCATIONAND OUTREACH
Environmental stewardship begins with obtaining Knowledge of environmental concerns, issues, and
developments. In an effort to educate as many citizens and business owners as possible, the City's
Stormwater Division has joined forces with the Piedmont Triad Council of Government's Stormwater
SMART program and the Piedmont Triad Water Quality Partnership (PTWQP). Both of these programs
are dedicated to water quality education and outreach yet each has; a unique approach to this end.
The Stormwater SMART program focuses on targeted, small group settings while the PTWQP utilizes
mass media to a great extent. Collectively, these programs are able to reach out to many schools,
churches, local organizations, and citizens via the following methods:
1. Booths at Conferences
2. Classroom Presentations
3. Small Group Presentations
4. Newspaper Articles
5, Brochures
6. Television Commercials
The City supplements the efforts of these organizations by providing one-on-one contact with citizens,
a stormwater hotline, City Works articles and an informational website. For FY 2010-2011, the City
engaged in the following activities:
* 52 one-on-one citizen contacts related to stormwater
* 2 City Works articles (distributed with water bills)
* 7 City Council Presentations
* 1 Environmental Conference Presentation
* 2 booth displays at special events
* 1 school group water quality training
* maintained a stormwater hotline - (336) 222-5024 or http://www.burlinfaonnc.izov/cbc
* maintained an information website — www.burlingtonnc.gov/stormwater
Note: Annual reports for the Stormwater SMART program and the PTWQP can be found in Appendix A.
PUBLIC INVOLVEMENT AND PAKTICIPA71ON
The City recognizes the need to provide citizens with opportunities to engage in stormwater related
activities. The City solicits public involvement and participation both independently and through
coordination with Stormwater SMART and the PTWQP. The following activities are a summary of the
individual efforts the City undertook for FY 2010-2011:
* 1 public meeting for input on the City's stormwater program
* 1 hazardous waste and paint collection day
• 1 lake clean-up event
• 1 benthic macroinvertebrate identification training
Note: Annual reports for the Stormwater SMART program and the PTWQP can be found in Appendix A.
ILLICIT DISCHARGE DETECTION AND ELIMINATION
Illicit discharges and connections are potential locations for direct entry of pollutants into surface
waters. The Stormwater Ordinance outlines regulations related to illicit discharge detection and
elimination (IDDE). In order to meet the goals of the ordinance, the City of Burlington is in the process
of enhancing the implementation of the City's IDDE program. These efforts already being
implemented in the FY 2010-2011 are as follows:
• 1 staff review of the existing storm sewer outfall map developed in FY 2008-2009
r 1 enhancement of existing wet lab to begin monthly water quality sampling
• 2.85 miles of dry weather outfall screening for IDDE program
0 29 site visits to investigate illicit discharges reported by the general public
e 2 properties issued correspondence in regards to the IDDE program and stormwater discharges
• 4 municipal employee training programs to educate staff on IDDE program
• 1 quick fact sheet developed for public education on illicit discharge prevention
• 1 development of a watershed map for long term IDDE monitoring locations in FY 2010-2011
CONSTRUCTION SITE RUNOFF CONTROLS
The City of Burlington requires all land disturbing activity that exceeds 1 acre of disturbance to submit
an approved S&EC Plan in an effort to comply with the Sediment and Pollution Control Act 1973. S&EC
best management practices providing for total suspended solid and volume control during
construction. Upon completion of the land -disturbing activity the post -construction site runoff
controls are installed. During the FY2010-2011 completed the following:
• 7 new projects exceeding 1 acre required the review of an S&EC Plan
• 105 site inspections by municipal staff of S&EC permitted activities
• 1 new municipal project exceeding 1 acre required the review of an S&EC Plan
• 1 municipal project requiring S&EC monitoring and reporting by City staff
3 municipal staff attended NCDENR S&EC Conference
• 1 municipal staff attended NCDOT S&EC Conference
2 trained S&EC inspectors on staff
POST-CONSTRUCTYON SITE RUNOFF CONTROLS
The City of Burlington continued direct involvement in new development/redevelopment projects with
both the review of SWMP and final inspection of Post -Construction Site Runoff Controls. Prior to the
acceptance of all permanent stormwater BMP's the City receives maintenance and access easements,
operations and maintenance manuals, and final as -built paperwork. The stormwater division receives
annual self -inspections of all accepted Post -Construction Site Runoff Controls and performs compliance
inspections of these facilities a minimum of one time during the permit cycle. Municipal compliance
inspections that result in maintenance items are monitored for completion of corrective actions. The
City has the ability to pursue enforcement actions in the event of continued non-compliance with the
post development stormwater ordinance. During the FY2010-2011 the following tasks were
performed:
• 7 new projects exceeding 1 acre required the review of a SWMP
• 1 new municipal project exceeding 1 acre required the review of a SWMP
0 1 municipal project requiring NCG10000 stormwater inspections by municipal staff
• 30 post development stormwater facility inspections conducted by municipal staff
• 12 properties issued routine maintenance under the post development stormwater ordinance
i 12 properties completed the routine maintenance items issued under the post development
stormwater ordinance or committed to a "Plan -of Action" to resolve the maintenance items
POLLUTION PREVENT ION AND GOOD HOUSEKEEPING FOR MUNICIPAL
OPERATIONS
The City has dedicated stormwater personnel to administer the educational and monitoring of internal
operations. The environmental specialist position provides a point of contact for all municipal
housekeeping and stormwater related issues. The review of existing operations and existing SOP's for
stormwater compliance are among many of the Good Housekeeping initiatives the City of Burlington
has instituted. The review of municipal operations has included additional training and corrective
action where necessary to provide increased stormwater compliance for the City. Some specific
Pollution Prevention and Housekeeping efforts in FY2010-2011:
1 Household Waste Recycling Program with private contractor collection service
• 1 Used Oil Recycling program with private contractor Nobel Oil Service
• 1 No Illegal Dumping signage added to Sharpe Road
1 salt storage facility under a regular inspection and maintenance program
12 municipal employees trained in road salt application
• 7 municipal employees trained in automobile maintenance pollution prevention
+ 75 municipal employees trained in general stormwater pollution prevention
• 2 individual stormwater permits reviewed for compliance by municipal staff
• 16 stormwater operation and maintenance inspection for municipal owned properties
• 61 storm drain markers installed
• 2 corrective action items resolved from municipal operation and maintenance inspections
a 13,232 storm drains checked and cleaned of debris, if necessary, within the City's ETJ
For more information about the City of Burlington Stormwater Program contact:
City of Burlington
Stormwater Division
1103 S. Mebane Street
Burlington, NC 27215
(336) 222-5140
www.BurlintonNC.oy/Stormwater
stormwater@ci.burlington.nc.us
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Piedmont Triad Water Quality Partnership
Annual Report
Fiscal Year 2010-2011
Annuals Reports are available online at
h ttp : Ilwww. p i e d m o n twate rg u a l i ty. o rq
Table of Contents
PTWQP LOCAL PARTNERS........................................................................... 3
FY 10-11 PTWQP COST SHARES................................................................... 4
FY10-11 PTWQP BUDGET............................................................................5
PUBLIC EDUCATION EFFORTS......................................................................... 6
CAROLINA YARDS AND NEIGHBORHOOD PROGRAM ..................... ....7
LENNY THE LIFEGUARD................................................................ ....8
STREAM BUFFER PROGRAM..................................................................9
WEBSITE............................................................................................. 16
PARTNERSHIP OUTREACH EFFORTS.............................................................. 20
MEETING MINUTES....................................................................................... 21
6 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 2 -
Background
Jurisdictions within the Randleman Lake Watershed began meeting in 2000 to determine how to
meet the stormwater management requirements for the Randleman Rules. In early 2002,
education initiatives were discussed, and it was determined that the same initiatives could be
used to meet NPOES Phase II requirements. Jurisdictions outside of the Randleman watershed
were invited to attend to discuss a joint effort that would satisfy both requirements and create
efficiencies for participating communities. The Piedmont Triad Water, Quality Partnership was
formed by interlocal agreements between 10 initial members. As interest grew, so did the
number of participants.
In FY 2010-2011 we had a total of 17 members. Representatives from the participating
governments meet quarterly to discuss regional education efforts.
2010-2011 Members
• Alamance County
• Archdale
• Burlington
• Clemmons
• Forsyth County
• Greensboro
• Guilford County
• High Point
• Jamestown
• Kernersville
• Lewisville
• PTRWA
• Randleman
• Randolph County
• Rural Hall
• Trinity
• Winston-Salem
♦ 2010-2011 Piedmont Triad Water (duality Partnership Annual Report
-Page 3 -
All participating governments that have joined the Piedmont Triad Water Quality Partnership
share in the cost of the program. Each partner's' baseline education program rate is the product
of its jurisdiction's population totals. Populations are based on the latest estimates available
from the NC State Demographics (unincorporated) unit at the time the cost shares are
calculated.
Population Totals
0 - 25,000
25,000 - 100,000
100,000 - 200,000
200,000 -and above
Minimum Expenditure
$1500
$3000
$5000
$7500
Exhibit A
Stormwater Education Costs, FY 10-11
i
Member
Baseline Education Program
Alamance County
$3,000.00
Archdale
$1,500.00
Burlington
$3,000.00
Clem_mons
$1,500.00
-- Forsyth County - _ -
- - -- T- $5,000.00 -
Greensboro
$7,500.00
- - -
- --- - - -Guilford -County
-- - _� __-- --- $3,000.00
High Point �_. - -
$3,000.00
- ----._
Jamestown
__�--_ $1,500.00
Kernersville
$1,500.00
Lewisville
$1,500.00
PTRWA
$500.00
Randleman
$1,500-00
Randolph County
_
$5,000.00
Rural Hall
$1,500.00
Trinity
$1,500.00
Winston-Salem
_ - - - $7,500.00 - -
$49, 500.00
Baseline Education Program includes continued support for the Carolina Yards and
Neighborhoods Program, airing of the television commercials, and purchase of campaign related
promotional items for community distribution.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 4 -
The PTWQP executive steering committee, with approval by members, established the
educational initiatives and budget for FY 2010-2011. This year selected priorities include
addressing stream buffers, the Lenny the Lifeguard campaign for children, and financial support
for the Carolina Yards and Neighborhoods program.
Actual
Revenue/Expenditures
Cost Share Revenue
$49,500.00
Revenue Carried Forward Fiscal Year 2009-2010
$12,422,78
Total Revenue
$61,922.78
Expenses
Advertising
Television (Stream Buffer)
$27,927.35
Television (Lenny the Lifeguard)
$6,()0().00
Radio (Stream Buffer)
$4,063.12
Clean Stream Program
$4,000.00
Website Hosting and Domain
$88.54
Outreach Tools
♦ Buffer Kit & Supplies : $2261.52
• Butler Postcard Printing, Mailing Service fee, and Postage :$715.49
♦ Buffer Video Dubs Fees & other Video Supplies: $59.86
♦ Follow the Brook Book.- $710.50
6 Spills and Skills Video: $508.75
6 Lenny the Lifeguard Binder $365.62
$4,621.74
Total Expenditures
$46,690.75
Balance for Fiscal Year 2010-2011
$15,232.03
6 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 5 -
In FY 2010-2011, the partnership continued to meet the educational obligations of our individual
NPDES permits by bringing together resources, ideas, and funds. Through a wide variety of
efforts, the partnership expanded its outreach to the citizens of our region by:
• Continuing educational workshops associated with the Carolina Yards and
Neighborhoods program
• Advertising Lenny the Lifeguard mascot
• Creation of the first and only residential stream buffer program in North Carolina.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 6 -
CaVaNna. Vavds and WahbOA-woods pmannq
The Carolina Yards and Neighborhood Program (CYN) continues to grow and thrive in the
community with the support from the North Carolina Cooperative Extension offices in Alamance,
Forsyth, Guilford and Randolph counties.
In FY 2010-2011, the program continued within the participating regions through workshops,
and distribution of printed materials at various community events.
Some major highlights for FY 2010-2011 include:
♦ A total of 12 CYN related workshops were held in Guilford and Forsyth County for
homeowners.
♦ The CYN website (www.carolinayards.orq) continues to provide resources to residents
through links, articles, and information pertaining to the principles of the CYN program.
Interested viewers can also link to CYN information from the partnership website.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 7 -
lbannv tba U(guy, W Mnq a. ted chavadelf Campy Gn
Many children within our participating
communities continue to express their
recognition of the animated character to
members.
Since the creation of this character in 2006,
the group always imaged the possibilities of
creating a new commercial. In fiscal year
2010-2011, the partnership actively pursued
this idea and collected proposals from three
different animation companies. The main
goal continues to be to heighten pollution prevention awareness for school age children.
Lenny coloring pages, fifth grade curriculum guide, and the activity book are available for
download on the website. Third grade resource material is also available for use by partners
and Cooperative Extension Agencies.
Flight
Commercials ran Time Warner Cable stations: ABC Family, Nickelodeon, and Cartoon Network
from May to June of 2011 at a cost of $6,000.00.
Spots
The 30 second television ad featured the Lenny the Lifeguard character along with the PTWQP
tagline "Hop to it Protect our water". In the spot, Lenny talks to several small frogs (children)
about some of the pollutants found in streams due to human carelessness.
Television Campaign Effectiveness for Lenny the Lifeguard Campaign
ABC —Family, Nickelodeon, Cartoon Network
TOTAL- - --
# of Spots
1376
1376
--- Cost -__ -- -
$6,000
$6,000
6 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 8 -
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Television Advertising
For this campaign, $27,927.35 was allocated for a television advertising on local channels 2, 8,
12, and Time Warner Cable. The commercial aired from January to March. No production cost
was required for the commercial entitled "Stream Buffers" which was created by the City of
Greensboro.
Target
Homeowners in the participating communities who have access to a backyard stream buffers.
Flight
Ads ran from January until March of 2011
Spot
One 30-second television spot was developed. The commercial takes place in a typical
backyard where a father and daughter are playing soccer. As the daughter kicks the soccer ball
into the grassy buffer the father begins to complain about the mess and how it should be
maintained. The daughter proceeds to inform the father about the many essential benefits of
stream buffers.
Television Campaign Effectiveness for Stream Buffer Campaign
# of Spots Total Reach Frequency
Purchased Cost
WFMY — CBS 2 79 $8,650.00 69.6% 3.0 %
WGHP —Fox 8 62 $8,615.00 83.8% 2.9%
WXII-NBC 73 $8,150.00 56.4% 2.4
Time Warner Cable
GSOIWNS 273 $2,512.35 8.9% 6.3%
Campaign Totals
487 $29,927.35 98.0% 6.6%
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 10 -
SwtoaaM lauirm pubk aduca, do a Ca. nP fta
Radio Advertising
The partnership ran radio ads from February to March of 2011 at a cost of $4,053.12. Only
Hispanic radio stations were utilized to directly target the Hispanic population within our
participating communities. Broadcasting and production services were provided by the radio
station.
Target
Hispanic homeowners with access to a backyard stream buffer were'targeted for this campaign.
Spot
One 30- second radio ads ran on Spanish only AM stations; 1380, 1470, 1040, 590, and 1220.
The coverage Area Includes: Greensboro, High Point, Winston Salem, Burlington, etc
Radio Advertising Campaign Effectiveness
Total Spots Reach Frequency
Purchased i
AM stations: 1380, 1040, 1590, 1470, 1220 529
TOTAL
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 11 -
Smanq smfk� pubok Me@Van Cam Pa. �Ga
Background Information
The stream buffer program was adapted from a concept that originated in Frederick County,
Maryland by the Maryland Forest Services, The PTWQP program was extremely successful for
its first year with 4,000 stream buffer plants distributed, and over 100 interested homeowners in
attendees at the scheduled workshops. The total cost for 200 buffer kits was $1896,00.
Workshop attendees received a kit that contained five of each live stake species listed
below:
• Sillky Willow, Salix sericea
♦ Silky Dogwood, Cornus amomum
♦ Common Ninebark, Physocarpus opulifolius
• American Black Elderberry, Sambucus nigra {old name Sambucus canadesis
Stream Buffer Workshop Effectiveness
Cooperative Extension Stream Buffer Workshop Attendance
Location Total number of participants
AlamancelBurlington 14 !
Randolph County _- - -- _ _ _ _-- 18
Forsyt h County 72
Guilford County 29
TOTAL 133 i
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 12 -
Printed Material
To encourage workshop participation in the program, 1250 postcards were printed and mailed
to pre -selected locations within the four counties at a total cost of $715.49. Several local
publications included the workshop information at no fee. Additional workshop material was
printed to relay the message at a total cost of $155.45
Backyard Buffer Postcard
BACKYARD BUFFERS PROGRAM
March 19, 201 I, 10am-1 l am
To Reserve Spot: 336-703-2850
Forsyth County Cooperative Extension
14S0 Fairchild Rd
Winston-Salem, NC 27105
NC/+!.= WNW
CCHDVMTM
TVI�
EXTENSION
neDtm 4+tN hl Ihr Fsa+a.n Ine• Weue aud!! r•r•rmp rt awleo�+n rM
NCC14e 4ee•ea+"�Ia W Cren+rr+ q+vk• w NWm PI'rl.
1r4.4• --kopn<wa•!
• Learn benefits of stream buffers
• Learn common streambank plants
• Learn small-scale solutions to reduce
erosion
• Free plants for first SO respondents
• Program free to the public
BACKYARD BUFFERS PROGRAM
March 19, 201 1, 10am-1 lam,
To Reserve Spot:336-703-2850
Forsyth County Cooperative Extension
14SO Fairchild Rd
Winston-Salem, NC 2710S
�COOAAATIVS BOVX�R � :�'�
`ut-rtKstoM
rnsrw YN+a M the Nea+uee lnea Wmr C•ov rr•vNp n en,vsuex W
NC r-1n..r.. • �I ■ W— r--.— IL—Vyn-n-. F
0-A era%,dM+
• Learn benefits of stream buffers
• Learn common streambarik plants
• Learn small-scale solutions to.reduce
erosion
• Free plants for first SO respondents
Program free to the public
T5` r
M. 1M I
4 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 13 -
Flyer
Mould you like
to learn about
Ways to reduce
erosion?
Piedmont Triad
Water puallty
Partnership
]H �AROtI14A r�—
ILEiWATER Nt
.,, COOPER
AT1YESE
EXTENSION
• ron�r»o��vs�mn
7
This prngam funded by The Piedmont Nod Water Qunlity
Pdrinership, in cooperation with NC COOpffiatiye Cgension
and5oll & WaterConservatan District In Aismanw,
rorsytk Guilford and ttandofph countim
The Backyard Buffer-, Program will briefly
cover native streambank plants, smalMscaie
soluliors to reduce erosion and proper ways
to install livestakes,
The first 50 participants to sign up in each
county aril I receive a free kit of native shrub
species with planting instructions during the
workshop.
March 12, 2011, 1lam-12pm
Randolph County Cooperative Extension
112 West Walker Avenue
Asheboro, NC 27203
To Reserve Spot: 336-318-6000
March 12, 2011, ,10am-11am
Alamance County Cooperative Extension
209-C N Graham -Hopedale Rd
Burlington, NC 27217
To Reserve Spot: 336-570-6740
March 19, 2011, 10am-11am
Forsyth County Cooperative Extension
1450 Fairchild Rd
Winston-Salem, NC 27105
To Reserve Spot: 336-703-2850
March 26, 2011, 10am-11am
Guilford County Cooperative Extension
3309 Burlington Rd
Greensboro, NC 27405
To Reserve Spot: 336-375-5876
6 2009-2010 Piedmont Triad Water Quality Partnership Annual Report
-Page 14 -
Stream Buffer Instructions
Front of flyer
Stop by Step Now To
Slop 1; Keep Ilvestakes -el In to
bucket until ready to plant. Plant
your stakes within 24 hours for
best resells.
Slap 21 Meawre 6 Indies from die
water surface and angle the
Ilvestake perpendicular to the
slreambank (painted end goes
Into the ground).
Step 3: Usesg a mallet or hammer,
posrlid Ilvi stakes 1/. of the length
into the slreambank. Wake sure to
leave 3.6 inches above ground
surface for leaf growth.
Step 4: Measure about 2 feel
away horizontally (about rho
length of the hvestakej and
pocmd in unethar Ilvestake.
What's In Your Kit
n Uky Willa-, Scillx wrlcou
■ Uky Dogwood, Comes ctmamum
L] Common Nlnebark, Physocarpus opullfohus
m American Black Elderberry, Scunbuctn rtigra
(old name Sambuars (anadensls)
Box color corresponds to point w tip of Ilvestakes.
,'�
q wri a'r a •t`s
' ��
.'P+.n w.sn.� -�+�
,,t•�'
�rs�
t
f��tr�.•' -7��
C�
Y
e�
Back of flyer
Benefits of
Backyard Streambanh Buffers
1 Absorbs pollvtpntt—fertilizer, pesticides, heavy
reetob, e/c.
• Stores floodwater and sodiment
• Provides habllal and food for wildlife
• Rogulotes Ovular lamperoturos for ayualic
species
6 Stabilizes sireambanks—HOLD SOIL IN PLACE
Mahe Year Own I.Westahes
Best lime to cul and plant livestal es, November.
Mardi
1. CO slnkos from long, uprighl brandies J2 lam
long and thumb•widih in diomelar). Remova no
more than 59/6 of the parent plant.
2. Immediately remove leaves and small branches
oher cv16ng strikes to prcveat drying aul,
Buying Liweitahes
Coaslal Plain Cansrow.11on y..e
Nursery; Edenlon NC
(252) 482.5707
www.coastalplokeiursery.com
Oeorwood Nursery; Vrconla, NC
(828) 606.3625
w w w, d e e r w oa d nu n e r y. co m
Foggy Mountain Nursery; Creston, NC
(336) 384•LEAF www.loggymrn.com
Mellow Manh Form; Slier Cloy, INC
1919J 742.1200 www.mellowmanhfarm.com
Native Roots Nursery; Clinton, INC
(910) 385-8385 www.nal3veroorsnursery.com
Pierlrriorrt Trig
Wooer Quality
PnreneMlp
www.pied monlvowerquality.a rg
NC�`� NOerlr CAROOl A
C001rERATIIVH SOIL&WATER
EXTEMSPOK
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 16 -
FV MG-201a VlObsift Outreach
PTWQP Website
The site contains information targeted to children, businesses, teachers, homeowners, and
others, Educational topics covered include; effective landscape practices, controlling
construction site runoff and workplace pollution, proper disposal of automotive waste and pet
waste. The 2010/2011 the highlighted topic was stream buffers. Visitors are also able to view all
television commercials and view annual accomplishments by the partnership at
httl2://www.piedmontwaterguality.org.
The website is updated on a regular basis, For FY 2010-2011 the website received a total of
48,484 hits, a decrease of from last year's total of 81,769. To increase traffic to the website, link
information is always mentioned in the television and radio commercials and each partner is
encouraged to feature a link on their local government's website_ The annual fee for web
hosting is $88.54.
`PiedmarTt Triad
Water Quality I
Partnership
r :B�r�Pil�Bsiiarf6lftaRo9oa
'6araia'We
'�ayePdhl:w
itdJarrN
_' lmgt�lAe�sd
-IIAlfaifpfslgi�fa
Piedlegnl Idad hint Iluilhil I'minuiship
ftstetligUis is lelnas's OPap idihiliq
Benefits of Buffers
Stream buffers situ
known as riparian - -
bufien are imlwani
for good water Quality. y
stfcam "er zones
help,. prevent srFr�+
sediment, aRrogen,
and other poaulsals
from readrarg a
stream, stream buffers
ate most effective of
Improvarq water Quntlly
when they Incioda a
native grasses and 4
tleeg•Iooted trail and
shrubs along the
5lream. overhanging
hparlan vegetation keeps Breams oeei, whlch is Important for our native
aquatic species. to addalon to providing food and mver,.they are an
Important travel way far a variety of wlldgfe.
stream vegetation flows noodwaters, thereby helping to maintain stable
stmOrn bahke antl protect downstream property. By st.vdng down
floodwaters and rainwater runoff, the buffer vegetatlm allows water to soak
Into the ground to recharge groundwater, slowing floodwaters a ices the
riparian lone to functlon as a sne of sedlment deposition, trapping sedlmerd
that would Other1415e ddgrode our stream by making the water turbid,
smothering aquabe life, and xiing as a transport for e.coll and other
pathogens.
Degraded stream buffers reduce water quality, reduce wildlife. and fish
populations and can cause wrlous property damage through bank erosion.
Removal of stream vegetation results In Increased water temperatures and
decreased dissolved oxygen, both of which are essential to a healthy
stream. lass Of steam vegetation wuses stream bank erosion. Eroding
banks conlabule in 5eotmentan[ifr and lead to a wida, shagow stream with
Mile hatshm value. Restoring a healthy str[Sm buffer is key to restoring
Iraiural stream fursctlonf and aquatic habitats. Benefits Include channel
aAblil"Idn' IO War'M wat" Quality. Improved welding and dflr a.outartun
and Improved aes[wtkr Successful riparian managemeR rxacMes prated
oadfor establish heave vegatatlm along �rprns, whldr helps prevent hank
erosion. traps MO OMNI arrd neers ether pdkdants. raew hwmeeard Mdrar
n-ati
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 16 -
PTWQP Website Performance
The table below shows information on visits total for FY 2010-2011. To effectively evaluate the
performance of the website, we decided to track the average visit duration, the percentage of
visitors staying between 30 minutes, and the percentage of visitors that added our page to their
"Favorites" or bookmarks.
Average # of Add to
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• 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 17 -
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6 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 18 -
FY aaaa-doll %gQbSItQ autma.. ch gcanfd)
Web Traffic
After reviewing the website reports, the five most popular pages viewed in FY 2010-20111 were
the welcome page, used motor oil, general pollution prevention homepage, partners, fertilizer
and pesticides and the commonly found stormwater pollution prevention page. Combined they
received a total of 6,113 page views for the year.
Top 6 Pages Viewed on Website
■ welcome
® Used,Motor Oil
®General Stormwater Pollution-
Homepage
■ Partners
❑ Fertilizer & Pesticides
❑ Stormwater Pollution
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 19 -
autmaC41mr s
In FY 2010-2011, the partnership outreach efforts
continued to excel in the community with
participation in over 180 events, and distribution of
more than 6,000 giveaways to over 11,000 children
and adults.
Promotional items distributed by members
included; Lenny paraphernalia such as stickers,
activity books, and key chains, oils funnel from the
used motor oil campaign, and scoop the poop
stickers and postcards from the Bacteria Waste
campaign. In addition, stream buffer kits were
distributed to workshop participants.
This year, municipal employee education was a topic that was covered by the group. A video
entitled "Spills and Skills" was purchased at a cost of $508.75. Members are able to check out
this video and others from the vast collection stored in our library.
To assist with classroom presentations four Lenny presentation binders were ordered at a total
cost of $365.62. The binders contain the story of Happy Day Pond, a clean and polluted free
home for Lenny the frog. Young viewers are advised about the importance of protecting Lenny's
home. Additional props are utilized at the expense of the members.
For additional resources the group decided to place the book, Follow the Water from Brook to
Ocean by Arthur Dorros in elementary schools libraries, and public libraries within the
participating communities at a total cost of $710.50. A total of 203 books were purchased for
distribution.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 20 -
Ma(atina NInutas
Piedmont Triad Water Quality Partnership
January 20, 2011
10:00 am
Minutes
Present: Roseann L'Esperance and LaVelle Donnell, Co -Chairs, Joy Sparks, Treasurer, Martha
Wolfe, Secretary
1. Call to Order — Roseann called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation. Attendees listed
below:
Martha Wolfe
Joy Sparks
Roseann L'Esperance
Patricia Rissler
Emily Harrison
Judy Cherry
Elizabeth Colyer
Chester Patterson
LaVelle Donnell
Kristine Williams
Carolyn Langley (non -voting)
Greg Patton
Jason Martin
Jessica Hill
Jay Dale
Eric Martin
Town of Jamestown
PTRWA
City of Winston-Salem
City of High Point
Village of Clemmons
Village of Clemmons
Town of Kernersville
Town of Lewisville
City of Greensboro
City of Greensboro
Randolph Cooperative Ext.
City of Randleman
Alamance County
Alamance County
Randolph County
Randolph County
3. Minutes from October meeting. Martha Wolfe made a motion to approve the minutes as
written. Greg Patton made a second to the motion. The motion passed by unanimous
vote.
4. Lenny the Lifeguard Campaign — Judy from Clemmons investigated a Lenny the
Lifeguard costume. The passed around examples of costumes available. The cost of
these costumes range around $1000.00. (ready made) A custom made costume can
run from $1500.00 - $5000.00. Emily Harrison has volunteered to be the mascot at
events for a fee. Several members said they might use the costume and wear
themselves verses hiring someone to wear it. Wolfe suggested checking with Eastern
Costume Co., Juanita Dunlap, in Greensboro, NC. She is a local vendor and may give a
better price.
Roseann asked for a show of hands to have Emily go forward with this idea and bring
back to the next meeting. The group asked her to get 3 prices to consider for the next
budget year.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 21 -
5. Next meeting date — Roseann recommended we change the next meeting date to April
14, 2011 due to the Easter Holiday. Everyone agreed.
6, Video Conference with 2 vendors regarding Lenny the Lifeguard TV commercial. The
first vendor was Digital Elixir, Holly Springs, NC. Roseann stated she and LaVelle met
with this vendor and were very impressed with him. A written proposal was distributed to
the members. Per Conference call, Mark DiGiacomo, gave a brief bio and general
description of his company's experience and projects completed. The members viewed
a video of Digital Elixir's work. The Company would set up a staging site on their
website during the construction of the video. The PTWQP can view the video on this
site as it is produced and recommend changes, approvals, etc. The Partnership can
guide & direct them on the video as it is produced. The Company has experience as to
how to get your message across in the 30 second spot to make the most impact.
Digital Elixir can maintain the Lenny the Lifeguard look and brand, but they will improve
the quality. The project should be completed in about 2 Y2 to 3 months. Per Digital
Elixir, the PTWQP will be the owner of the product and image. If the client requests the
source files there is an additional 15%. Joy said that the Partnership has a fund balance
surplus but we have not actually budgeted for this project.
Marc DiGiamomo, Digital Elixir, gave a rough budget amount of $12,400.00. This figure
is approximate and valid if we stay within the concept and details that he was given by
Roseann and LaVelle. We still need to verify the script and characters. These things
would affect the budget amount.
The second vendor, Terry Locke, The Dream Workshop, is located in Asheboro. He
stated he will add more personality to Lenny. He sketched a "face lift" of Lenny which
gave him more expression. He said he can do a lower end product and a higher end
product_ On the high end product he would create a villainous character. The villainous
character would represent an environmental hazard such as oil, sludge, etc. He said
his time line would be approximately 8 weeks as long as he had a liaison he can
communicate with and get approval on development progress. Locke said that the
Partnership owns Lenny. He will provide the Partnership with all the files, The group
viewed a video produced by The Dream Workshop.
Locke stated he is a local person and is involved in his community. He is
environmentally conscious and would be proud to be associated with this project.
He gave two options for the Partnership to consider; Option #1 $10,000.00 and option #2
$15,000.00.
The members discussed the proposals. Roseann asked the members to please go back
and review each vendor's website and email her back with your choice. Joy stated that
the Partnership has about $11,000.00 in fund balance. We might be able to schedule
the final payment in the current budget year. Again, the members were asked to email
back their choice of vendor.
7. Buffer in a Bag Program — Roseann stated that she met recently with people from the
Soil and Water Dept. and the Cooperative Extension Services of the 4 counties. They
discussed the Buffer in a Bag program. The program will be conducted the 3 Saturdays
in March. We will have all the materials delivered to either the Greensboro or Winston-
4 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 22 -
Salem Extension Agencies. Roseann asked for volunteers to help bundle the live stakes
into kits. The volunteer date is March 10, 2011. The workshop dates are:
• March 12 — Randolph & Alamance County
• March 19 — Forsyth County
• March 26 — Guilford County
Post cards will be sent to the list provided by each member. Flyers will be distributed
and you are asked to put the Buffer in a Bag project on your website. The participants
must attend the workshop and then they will receive their kit to take home and plant.
LaVelle stated each member should already have a copy of the TV advertising schedule
for the Buffer in a Bag project. The ads will run January — March 15, 2011.
8. Lenny Flip Chart — LaVelle stated the Flip Charts are ready. She displayed one and
said we have a total of 8 charts. The members will be able to check out a chart at the
following locations.
• Cooperative Extension Agencies of each County
• Greensboro Water Resources
• Guilford County's Flip Chart will be held by LaVelle at the Water Resources
Building
Lavelle reminded everyone that the Partnership videos are available to check out and
they are located at her office.
9. Budget — Kristin Williams, Greensboro, advised that there was a. slight budget issue.
She handed out the information on the budget. Last year Internal Audit did a review of
the Partnership's Fund. They found a .30 E error, which is not a problem and does not
require any action on the behalf of the partnership.
This year Internal Audit preformed a second audit. They found the expenses in the
Lawson Software System did not match the time frame of the expenses on the spread
sheet. However, expense for expense all matched. So this is inconsequential.
The primary issue of the audit involved the commission for the Greensboro Coliseum for
advertising. We found that the Greensboro Coliseum neglected to charge the
Partnership for some of their commission, $1,476.45. Also, they overcharged us
$164.34. Kristine recommends that we not pursue this issue.
Martha Wolfe made a motion that the PTWQP does not seek reimbursement. Roseann
made a second. All members voted to accept the motion and not seek reimbursement.
Kristine said there was also a $25.00 and $15.00 inconsistency on our spread sheet and
the report turned into Internal Audit. This correction has been made.
LaVelle presented the budget summary 2010-2011. Joy asked her to separate the Spills
& Skills video purchase from the Lenny budget line item.
Under other business — LaVelle asked the members what time schedule they would like
to see for the Lenny the Lifeguard (old commercial) to air. The members agreed to have
it run May — June.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 23 -
Under other business, the group decided to hold their regular quarterly meetings at the
Greensboro Water Resources location.
Judy Cherry requested more of the pet waste post cards. Lavelle said she would send
her the electronic version of the file and Judy could then print the post cards.
10. Next Year's Program — 2011-2012 — Roseann asked for ideas. The members discussed
ideas and educational topics such as:
• Rain Barrel
• Trash Composting
• Non -point source pollution
• General info rmationleducation about storm water
• General Pollution Prevention
• impaired streams
Lavelle stated to please send ideas for next year's advertising campaign and your
choice of animator to her.
Kristine added one last comment; the City of Greensboro will be drafting the contract
between the PTWQP and the animator.
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 24 -
Piedmont Triad Water Quality Partnership
April 14, 2011
10:00 am
Minutes
Present: Roseann L'Espearance & Lavelle Donnell, Co -Chairs; Joy Sparks, Treasurer; Martha
Wolfe, Secretary
Call to Order — Roseann called the meeting to order.
2. Members in attendance signed roll call for voting recordation. Attendees listed below:
Joy Sparks
Patricia Rissler
Martha Wolfe
Greg Patton
Carolyn Langley (non voting)
D. J. Seneres
Ethan Brodnick
Judy Cherry
Emily Harrison
Elizabeth Colyer
Jessica Hill
Lavelle Donnell
Roseann L'Esperance
PTRWA
High Point
Jamestown
Randleman
Randleman Cooperative Ext.
Archdale
Burlington
Clemmons
Clemmons
Kernersville
Alamance Co.
Greensboro
Winston-Salem
3. Minutes from the January 201h, 2011 meeting — A correction was made to the minutes to
item #4; Emily Harrison investigated the Lenny the Lifeguard costume. Greg Patton
made a motion to approve the minutes as amended. Judy Cherry made a second to the
motion. The motion passed by unanimous vote.
4. Backyard Buffer Program — Roseann gave an update on the "Backyard Buffer" program.
The volunteers that helped with the program said that it was a lot of work, but also a lot
of fun. A big thank you to all who volunteered. The number of workshop participants
listed below:
Alamance County 25 Kits
14 participants
Randolph County 20 kits
18 participants
Forsyth County 75 kits
72 participants
Guilford County 59 kits
29 participants
Roseann said that the workshops were well received with good response from the
participants. If we consider doing this program again next year, we can order the kits
with the live stakes precut. This will help alleviate time & labor for the Partnership
volunteers. Also, Cooperative Extension personnel conducting the workshops need to
have their presentation scripts earlier. They did not receive their scripts until the
morning of the workshop.
5. CYN — Lavelle reported that she is in the process of updating the Piedmont Triad
Workbook. The Partnership will be reordering more workbooks shortly. Alamance, Guilford
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 25 -
and Forsyth County requested purchase of books with their allotted CYN Program monies.
We have a vendor quote of $7500.00 in the budget which will purchase 16,000 books.
Randolph County requested trees instead of books for their CYN Program.
Lavelle said we need to get a number from each member as to amount needed. It was
suggested to use the budget amount of $7500.00 for books, give each partnership member
a supply of books then give the remainder to the Cooperative Extension to have for
workshops.
6. Lenny the Lifeguard TV ad -- Roseann said the majority of the email she received from
the members favored Digital Elixir, Mark DiGacomo,as the vendor to create a new Lenny
TV advertisement. Digital Elixir quote:
Option #1 $12,400.00
Option #2 $15,000.00 (Members did not receive a copy of this option)
It was reported at present, $15,000.00 is in the budget for the Lenny TV advertisement.
That $15,000.00 represents the entire fund balance. The project is anticipated to take 3
months for completion. Expenses will be coming in during the next few months for the
partnership's current budget year. Joy suggested waiting until July, 2011 to see how this
current fiscal year ends. At the July meeting, we will have an accurate number on the
total funds available for the TV advertisement.
7. Lenny Costume — Emily Harrison presented 3 quotes on the Lenny Costume-
Looni Times — Canada - $4260.00 + tax
Eastern Costume — Greensboro $1600. + tax
Scollon Production — SC - $5300.00 + freight
Eastern Costume Company is the only company that is local, no height requirements,
faster delivery time (6-8 wks) cleaning locally, and if we have any problems we can go
directly to the vendor.
All vendors require a 50% down payment. Eastern Costume Co., we pay the balance
only after we are satisfied with the costume.
We can budget for this in the next fiscal year. Wolfe voiced her opinion to do this
project. Most members agreed that they would use the costume with their own staff
wearing it. The majority agreed they would use it at special events. The majority was in
approval of purchasing in the new fiscal year the costume from Eastern Costume in the
amount of $1600.00 + tax. The partnership will purchase a Tupperware storage box to
store the costume in when not in use. Joy requested Emily get a total price on the full
costume and submit it to her.
Program 2011-2012 — The general campaign theme is non -point source pollution. The
General campaign includes advertising on TV, radio, Hispanic radio and give -a -ways.
The members agreed to the media sources. Channel 13 does the production of the TV
for the partnership. It was suggested that the TV advertising concept incorporate
Lenny's slogan — "Water Quality is everyone's responsibility". Majority agreed. Please
send ideas and concepts for advertisements and script ideas to Lavelle. (By August)
The Partnership discussed Give -A -Ways — One member requested key chains. Other
suggestions:
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 26 -
• Reusable bags with Partnership logo
• Grease lids with logo
• Strainer with logo
• Pens & pencils
• Coasters
• Small Lenny key chains
• Rain gauge — general size, shape (May be have message — "Water Quality is everyone's
responsibility)
Roseann said they will check on pricing and bring back at the next meeting.
9. Annual Report Reminder — Lavelle will begin work on the PTWQP annual report.
Please send her any activities your municipality/county has done during the year. July 1,
2010 — June 30, 2011.
10. 2011-2012 — Budget discussion — Lavelle gave each member the last page of the budget
summary. She also distributed Exhibit A — Stormwater Education Costs — FY 11112.
The members reviewed the budget summary. This summary does not include the
expense for the current advertisement, buffer advertisement, clean streams supplies,
CYN, Randolph County Cooperative Ext. trees and radio advertisement. Until all of
these expenses are paid, we do not know exactly what the fund balance is.
The budget for 2011-2012 is $49,500.00 plus whatever is left in the fund balance. Martha Wolfe
made a motion to approve Exhibit A. D. J. Seneres made a second to the motion. The motion
passed by unanimous vote.
11. Discussion on Fund Balance - $15,000.00 funds carried forward to use for the creation
of the new Lenny commercial.
Does the Partnership want to take the fund balance to 0 or leave a cushion in the account? The
members discussed the amounts. Joy said we will have a clearer picture of the budget in July.
We can see the balance at that time.
The next meeting date is scheduled for July 14, 2011 at 10:00 am at Greensboro Water
Resources.
The meeting adjourned at 11:05 am.
6 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 27 -
Piedmont Triad Water Quality Partnership
October 21, 2010
10:00 am
Minutes
Present: Roseann L'Esperance, Co -Chairman, LaVelle Donnell, Co -Chairman, and Joy Sparks,
Treasurer
1. Call to Order — Roseann called the meeting to order and introductions were made.
2. Members in attendance signed roll call sheet for voting recordation. Attendance listed
below:
LaVelle Donnell
D J Seneres
Judy Cherry
Emily Harrison
Michael Layne
Patricia Rissler
Shea Bolick
Jay Dale
Eric Martin
Greg Patton
Roseann L'Esperance
Joy Sparks
Chester Patterson
Frank James
Carolyn Langley (Non -voting)
Wendi Hartup (Non -voting)
City of Greensboro
City of Archdale
Village of Clemmons
Village of Clemmons
City of Burlington
City of High Point
Guilford County
Randolph County
Randolph County
City of Randleman
City of Winston-Salem
PTRWA
Town of Lewisville
Town of Rural Hall
Randolph Co Cooperative Extension
Forsyth Co Cooperative Extension
3. Approval of minutes from the July 15, 2010 meeting. Motion to approve the minutes as
presented was made by Greg Patton and seconded by Jay Dale. The motion passed by
unanimous vote.
4. Lenny Flip Chart — LaVelle Donnell showed members a color copy of the Lenny flip
chart. She thanked Scott Jewel (City of Burlington) for all his work in getting the
Disappearance of Mud Puppy Pond into a color format. LaVelle reported that an 11x17
size flip chart would have to be custom made. Cost for eight (8) flip chart bindings and
lamination was approximately $500.00. Using sheet protectors instead of lamination
would reduce the cost. After discussion, it was approved to have the sheets laminated.
5. Buffer in the Bag — Roseann asked Wendi Hartup to provide an update on the Buffer in
the Bag campaign scheduled for February — March 2011. Wendi stated that training for
cooperative extension agents and others would be held on February 3, 2011 at Forsyth
County Cooperative Extension. The training would include an introduction and
background information on the Buffer in the Bag, a live stake demonstration, and a
question and answer period. Each kit would contain 20 live stakes (4 each: silky
dogwood, elderberry, nine bark, and black willow), instructions for planting, and a
brochure that provides a picture of a mature plant. The live stakes would need to be
planted by the end of March and have a 95% success rate. Each county (Alamance,
Forsyth, Guilford, and Randolph) would receive 50 kits and they would be shipped to the
♦ 2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 28 -
Cooperative Extension Office or Soil and Water. Each county would have one assigned
Saturday distribution date. Dates scheduled are February 26, 2011, March 5, 2011,
March 12, 2011, and March 19, 2011. The Buffer in the Bag kits will be on a first -come
first -served basis. The timeline for completion of tasks leading to distribution will be
finalized soon. The television commercial and the mailing list are due to be completed in
November, printed materials for distribution in December, and website information in
January.
6. "Follow the Water from Brook to Ocean" — Roseann reported that approximately 200
books were purchased. One book will be distributed to each elementary school and
public library in our four counties. A label will be placed in each book indicating it was
donated by the PTWQP.
7. Lenny the Lifeguard Commercial — LaVelle stated that the vendors being considered for
the new commercial have been asked to make a presentation at the PTWQP's January
2011 meeting.
8. Clean Streams Program — Roseann and Wendi Hartup presented information for
discussion relative to partnering with Forsyth County Cooperative Extension in the Clean
Streams Program. This program is targeted toward professionals who have pesticide
application licenses. These professionals are required to have continuing education
hours annually to maintain the license. There have been over 200 participants in Clean
Streams over the past three years. Program costs would be approximately $1,095 for
materials that would last for three years. The Clean Streams Program would fall under
Carolina Yards and Neighborhoods for budgeting purposes. Unanimous approval was
given for participation with the Clean Streams Program.
9. Budget Summary — LaVelle provided an updated budget summary. There were no
questions or concerns with the budget to date.
10. Annual Report Reminder — Each member was reminder to send LaVelle information
about education outreaches to be included in the PTWQP annual report.
11, Randleman Rules Update — Joy Sparks stated that the North Carolina Division of Water
Quality revised the Randleman Buffer Rules. This revision requires that local
governments review, revise as necessary, and submit a local program including all
ordinances to the Division for review by December 1, 2010. Joy asked each government
affected by the revised Randleman Rules to provide confirmation to the Piedmont Triad
Regional Water Authority of compliance to the revised rules.
12. Meeting Schedule for fiscal year 2010-2011
January 20, 2011
April 21, 2011
Meeting adjourned at 11:05 am for a tour of the new John Franklin Kime Water Treatment Plant
operated by the Piedmont Triad Regional Water Authority_
2010-2011 Piedmont Triad Water Quality Partnership Annual Report
-Page 29 -
Piedmont Triad Water Quality Partnership
July 15, 2010
10:00 am
Minutes
Present: Roseann L'Esperance, Co -Chair, LaVelle Donnell, Co -Chair, Joy Sparks, Treasurer,
Martha Wolfe, Secretary.
1. Call to Order — Roseann called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation — Attendees listed
below:
Joy Sparks
PTRWA
Roseann L'Espearance
City of Winston Salem
Patricia Rissler
City of High Point
D. J. Seneres
City of Archdale
Greg Patton
City of Randleman
Jonathan Franklin
City of Randleman
Shea Bolick
Guilford County
Elizabeth Colyer
Town of Kernersville
Chester Patterson
Town of Lewisville
Judy Cherry
Village of Clemmons
Martha Wolfe
Town of Jamestown
Karen Neil
NCCE Guilford
Eric J. Martin
Randolph County
Jay Dale
Randolph County
LaVelle Donnell
City of Greensboro
Wendi Hartup
NCCE Forsyth
Michael Layne
City of Burlington
3. Approval of minutes from April 15, 2010 — Martha Wolfe made a motion to accept the
minutes as written. Greg Patton made a second to the motion. The motion passed by
unanimous vote.
4. Roseann turned the meeting over to Joy sparks, Treasurer, to discuss 2009-2010 final
budget.
Joy distributed final accounting of last year's budget — 2009-2010. She reported the
following:
• CYN line item went over budget $8750.00. This due to a carryover of the year
before. CYN monies will be used to have new books printed
• Lenny the Lifeguard key chains - $1434.00 over budget a little
• Pet Waste TV advertising under budget
• Miscellaneous — supplies, web hosting, etc. under budget
• Lenny the Lifeguard TV advertising on budget
• Radio advertising on budget
• Pet Waste post cards over budget a little
• Pet waste bags & stickers over budget a little
30
Per Joy, we had to use $1546.00 from fund balance which leaves us a total of
$12,422.00 to carry forward to the new budget year. '
Membership dues are the base line education amount that everyone pays.
5. Clean Streams Program — Roseann said she has been doing a program with the
Cooperation Extension in Forsyth County for about 2 years, called Clean Streams
Programs. It provides education to turf grass professionals, and the lawn care industry.
Attendees get pesticide credits for the class. The class is based on the principles of
CYN. The class is relatively inexpensive. She decided to approach the partnership to
see if there is any interest in participation by the PTRWQP. The Partnership would
sponsor through the Cooperative Extension the Clean Stream Program. Roseann
turned the meeting over the Wendi Hartup, NCCE Forsyth County.
Wendi presented the Clean Streams Program to the group. The class covers water
quality and water quality programs. They talk about how pesticides can affect water
quality as part of this class. Participants get pesticide credits. Anyone that "Sprays for
Pay" must get pesticide credits.
The class talks about ways spray and fertilizer use can affect the environment. Over
fertilizing use is a big problem in the US. Lots of the information in the Clean Streams
Program is from the CYN;
• How to properly place a plant
• How to identify pests
• Keeping fertilizer from allowing plants to grow on cement
• Talk about stormwater pollution prevention
• Talk about different practices that are going to be used for stormwater control
• Talk about stormwater BMP maintenance for landscaping companies
At the end of the class {8:30 am — 12:00 pm or 1:00 pm -- 4:00 pm} Roseann talked
about water quality and Riparian buffers. At the end of the class, the participants take a
test. They have a 90% pass rate.
The Cooperative Extension sends invitations to lawn care professionals and posts the
Clean Streams Program on the Department of Agriculture's website.
Wolfe asked if the Partnership did sponsor this program, would it be offered in Guilford
County too. Karen Neill, Guilford County, stated she has talked to Wendi about this
program. There is another component they would like to ultimately add to it; which is to
list on the website, companies that have gone through the training and are certified.
When a homeowner is looking for a lawn cafe professional they could look up and see
which ones were Clean Stream certified landscape management companies. Wendi
said quite a wide diverse group of people attend this course; local government
employees, big & small private landscapers, NCDOT, golf course employees, Colleges
and Universities.
Wolfe stated it sounds like a great course. Just wants to be sure the course would be
given in each partnership member's jurisdiction. It is presently given in Alamance
County. Wolfe asked the cost of the program. Roseann said every participant is given a
bag. We can get 500 bags with Clean Streams logo and partnership logo on them for
31
approx. $350.00, about .460 a bag, this includes CYN book, Clean Stream are window
stickers, etc. Roseann said somewhere between $500.00 - $1000.00 will keep the
partnership in materials for the next 3- 5 years for all 4 counties. The participants get a
certificate suitable for framing.
The course is offered twice a year, fall & spring. Wolfe stated again she felt it was a
good program as long as it was offered in each member's jurisdiction. Karen Neill will
work on that for Guilford County. They may form a group from several Extension
Agencies together and conduct the class in all jurisdictions.
Chester Patterson asked what the Partnership's role is. Roseann said the partnership
would be a sponsor; we post information on each member's website, purchase supplies
and help spread the word.
Roseann said we brought this up prior to the budget discussion_ For the new budget
year, the Clean Stream Program can be budgeted under the CYN line item. Karen Neill
felt it would be good to merge the name — lots of advertising has been done on CYN.
6. 2010-2011 proposed budget — Roseann turned the meeting over to Joy. Joy stated the
membership dues for this year total is $49,500.00. We experienced a decrease of
$2000.00 less than last year due to a decrease in the population of a member. Per Joy,
please confirm with her your jurisdiction's population by Aril of each year. We carried
forward from last year $12,422.00. Joy said in order to account for -the $2000,00
decrease; we decreased the CYN money to $4000,00. We allocated $4000.00 to CYN
and decreased Lenny TV advertising by $1000.00.
We now have CYN advertising at $4000.00. We approved at the last meeting to buy the
book, "Follow the Brook" for each of the schools and libraries. The Lenny giveaway
budget is $1500.00 and the Lenny TV Advertising is $6000.00. Miscellaneous line item
is decreased to $1000.00.
The 2010-2011 campaign topic is "Bag in a Buffer" and we have money allocated for TV
ads, radio, print & give -a -ways. The fund balance approved that can be used is
$12,422.00. That concludes highlights of the proposed budget for 2010-2011.
The members discussed the Clean Streams Program and how to be sure each member
gets a presentation in their district. Such as Wendi and Karen form a team and travel to
where a class is needed. We want to make sure everyone gets equal share and credit.
Extension Service Agencies are moving to a regional approach.
Roseann said the mini grants for CYN is not working out. The money from last year's
budget will cover printing of new CYN books.
Roseann called for a vote. The motion was to sustain the CYN books in the future.
While a majority of the members were in favor, representatives from Randolph County
were not sure how well the CYN program is doing in their County. Karen Neill said that
Randolph County has experienced change in staffing and that they were not involved in
the program from the beginning.
7. Buffer in a Bag — Roseann said she spent numerous hours researching this program.
The first place contacted for "Buffer -in -a Bag" was Mellow Marsh, Inc, The prices were
32
extremely expensive thus reducing the size of the project. This group has plants already
dipped, bagged and can be delivered within 1 hour. Mellow Marsh price per bag $14.50.
These plants are bare root plants.
The next company, Coastal Plain Conservation Nursery quoted live stake plants. These
plants were $1.05 per stake. Again, this is very expensive. Roseann said that Wendi
also did some research and she turned to meeting over to Wendi.
Wendi researched both bare roots and live stakes. Foggy Mountain Nursery in Wilkes
County does over 1 million stakes a year. The live stakes have a survival rate of 80%.
Foggy Mountain Nursery can pre -bundle the live stakes (10 in a bag) for .45 ¢ each.
(variety or single species) They need 1 week advance notice to ship. The season runs
through March or April.
The group discussed how to distribute the bags. It was suggested that a workshop be
given in each County and the bags would be distributed to the participants at the end of
the workshop. The group discussed bare roots over live stakes. Discussion also took
place concerning the different groups to target for the Buffer in a Bag. Roseann said this
is an opportunity to educate people about Riparian Buffers. Each member should use
their contacts to get people to the workshops.
Roseann said we still need to clarify the budget. In the proposed budget we have $1750
for giveaways for "Buffer in a Bag" and use some of the CYNICIean Stream money. The
group discussed how many bags to give away the first year. Roseann asked the group if
they would,approve these funds to be allocated to do "Buffer in a Bag" and Clean
Streams Programs.
Guilford County felt somewhere within the" Buffer -in —a Bag" campaign we need to
advise the public that it is illegal to cut trees next to a stream. The "Buffer -in -a -Bag"
campaign deals with creeks and streams. Karen suggested 50 bags per County or 100
bags per County. These bags would be on a first come first serve basis. Karen stated if
we do 50 bags per County and we can get the contact information for the participants
when they receive the bags, we can monitor the success of the programs and the plants.
Wolfe said since to educate the public about Riparian Buffers is a requirement of the
state, this will give the Partnership credit for educating on a topic we have not done
before.
D. J. Seneres asked Roseann to put together a course of action and let the Partnership
look at it. Roseann said we need to go ahead and start this campaign or do we want to
put off another year and do something else entirely. The TV advertising will be
educating about Riparian Buffers. This topic deals with creeks. Roseann called for a
vote by show of hands those interested in pursuing this project for this fiscal year. 11
said yes, which was a majority of those present. It was agreed that the Partnership
would do 50 bags per County. It was suggested that Soil & Water Department will help
with distribution and education.
8. Give -A -Ways — Roseann said that they met with vendors to re -do the Lenny
Commercial. She presented the following 3 proposals.
• Digital Elixir - $12,400.00
• The Dream Workshop Option 1 - $10,000.00 Option 2 - $15,000.00
33
• North Carolina Department of Administration — Option 1 - $15,000.00 and Option
2 - $26,000.00.
Each vendor was given the same specifications at the time of estimating cost. Digital
Elixir came in at budget.This includes a (1) — thirty second TV spot and can be finished
in 3 — 6 weeks.
This will be a more superior product than we had before. Roseann called for a vote.
100% agreed to have Digital Elixir and The Dream Workshop come to the next meeting
and give a presentation.
In the budget we have $1500.00 for Lenny the Lifeguard giveaways. The partnership
voted on the key changes with the Lenny logo.
Employee Training DVD — Wolfe said another DVD from Excaliber has been created. It
deals with non -emergency spills and clean up. At present, we have 2 DVD's in the
library for the partners to check out. She asked permission to get prices on this new
DVD. As part of employee education, Jamestown uses the 2 DVD's in the partnership
library to do employee training once a year. Wolfe asked permission to get a price and if
there are monies available see about purchasing one for the Partnership Library. Greg
Patton said it would be good to have in the Partnership Library.
Greensboro and Forsyth said they made their own employee training videos. Wolfe
asked for a copy of each if they could share it.
10. Lenny Flip Charts — Michael Layne, Burlington, said the flip charts are basically
completed. They are to be emailed to him this week. We have ordered 2 per County.
11, Annual Report — LaVelle will send the report to each member electronically. She gave
each member a form to record their data for next year. So, all data is submitted to
LaVelle in the same format. Each community's activity is listed in the annual report
under Community outreach.
12. Wendi Hartup said that Forsyth County presented an award to Piedmont Triad Water
Quality Partnership. This 2010 award was for partnering with the Extension Service to
educate residents about stormwater and water quality issues. LaVelle Donnell accepted
the award for the Partnership.
The next meeting date is:
October 21, 2010
34
Stormwater Management and Recovery of the Triad
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Elizabeth Jernigan
Stormwater Outreach and
Education Coordinator
2216 W. Meadowview Road
Suite 201
Greensboro, NC 27407
Phone: (336) 294-4950
Fax: (336) 632-0457
stormwatersmart@ptcog.org
www.stormwatersmart.org
Stormwater
TABLE OF CONTENTS
A MESSAGE FROM THE PROGRAM COORDINATOR...........................................................3
PROGRAM SUMMARY.........................................................................:.................................4
TOOLS OF THE TRADE..........................................................................................................5
BACKGROUND............................................................................-.........................................6
STORMWATER SMART MEMBER GOVERNMENTS..................:..........................................8
FUNDING...............................................................................................................................10
JORDAN LAKE RULES REQUIREMENTS..............................................................................11
SURVEYDATA........................................................................................................................13
MAKING A DIFFERENCE.............:........................................................................................14
InThe Classroom ....................................... ............................................................................
14
NCStreamWatch........... :.............................................................
.................. .............. 1.......... 16
Presentations........................................................................................................................16
StormdrainMarking..............................................................................................................17
Scouts....................................................................................................................................17
NCBig Sweep........................................................... :............................................................
18
National Trails Day and National Rivers Cleanup Week........................................................18
Libraries................................................................................................................................19
LandscapeContractors ................................................. .....................................
........... :....... 19
DesignServices .................................. ...:..............................................................................
20
outand About ...................... :................................................................................................
20
RaingardenDesign ......... ..................... --............................
................................... ............... 20
APPENDIX............................................................................................................................21
BUDGET.....................................................................................................................
A
NC STANDARD COURSE OF STUDY CORRELATION
................................................B
BROCHURES AND HANDOUTS (SAMPLE)...............................................................0
FAIR AND FESTIVAL SURVEY RESULTS..................:.................................................D
Clean water begins with education. Stormwater SMART works with various community groups, schools, and
government offices to inform the public about stormwater pollution and prevention. Because watersheds
don't abide by municipal boundaries, working at a regional level is essential to ensure downstream
communities are safe and livable. By working together, we can help protect the streams, rivers, and lakes of
the growing Piedmont Triad.
A MESSAGE FROM THE PROGRAM COORDINATOR
Stormwater SMART is the only program in the Piedmont Triad that conducts stormwater outreach
campaigns based solely on social marketing. Stormwater SMART grew tremendously in the last year.
We expanded our program to include Reidsville and Rockingham County. Both jurisdictions were very
supportive of our programming and provided us with lots of new opportunities to increase our pro-
gramming across the Triad.
With the adoption of the Jordan Lake Rules in July, 2009 and other rules requiring stormwater
education and participation coming down the pipeline, Stormwater SMART is poised to play an even
stronger role in the Piedmont Triad in the upcoming years. Although mass media continues to be a
component of stormwater education, decision makers are placing a much stronger emphasis on social
marketing. A growing body of research indicates citizens are more likely to change their behaviors if
targeted through social marketing techniques. What is social marketing? Social Marketing is based on
the idea that behavior change is most effective when carried out at the community level and involves
direct contact with people.
Our participation numbers have increased over the last year. I attribute this to the exemplary job
part-time employee Joy Fields is putting forth. We expanded our outreach to include working with
local pet stores and animal hospitals, visiting lawn and garden centers, and expanding our ongoing
programming to include more under served -communities. As water quality becomes a more pressing.,
issue in the Triad and across North Carolina, Stormwater SMART welcomed opportunities from local
newspapers, radio and television stations to share our knowledge of what citizens can do to improve
water quality.
Every program we develop and every presentation we conduct makes Stormwater SMART an even
stronger program. We are lucky to have such a tremendously supportive board, dedicated to provid-
ing the most effective outreach services to our communities. Thank you for your participation and I
look forward to continuing the exceptional services provided by our program.
Sincerely,
9A 6HOA11,
Elizabeth Jernigan
Stormwater Outreach and Education Coordinator
3
P,ROGR,AM SUMMARY.
IN THE CLASSROOM
Stormwater SMART visits classrooms around the
Triad, offering teachers a variety of programs based
on the Project WET curriculum. We offer Elemen-
tary, Middle and High School students a variety of
programs to choose from. All programs are aligned
with the NC Standard Course of Study.
NC STREAMWATCH
Stormwater SMART provides a much needed con-
nection between the North Carolina Department
of Natural Resources and local citizen groups who
want to adopt -a -stream. We provide three levels of Stormwater SMART organizes the annual Big Sweep in
training to ensure you're getting the most out of your Davidson County. NC Big Sweep is part of an interna-
StreamWatch experience, tional effort to clean the litter from our watersheds and
educate citizens on stormwater runoff.
PRESENTATIONS
Stormwater SMART speaks to Rotary Clubs, garden LIBRARY PROGRAMS
clubs, homeowners associations, local nonprofits and Stormwater SMART works with libraries across the
other groups interested in learning more about what Piedmont Triad to provide programming for citizens
they can do to improve water quality. of all ages. From summer reading programs to public
information sessions, we ensure our material is relevant
STORMDRAIN MARKING to all.
Stormwater SMART works with individuals and
groups interested in installing stormdrain markers in FAIRS AND FESTIVALS
communities around the Triad- Fairs and Festivals continue to be one of the most effec-
SCOUTS
Stormwater SMART works with Girl and Boy Scout
troops to provide programming that meets patch
requirements. We also offer a Girl Scout Stormwater
SMART patch program. This comprehensive program
combines stormwater education and participation
to ensure our girls take their water quality expertise
well into the future.
five ways to reach citizens from all backgrounds. Most
participants are engaged through a stormwater presen-
tation using the Enviroscape ®. We also hand out rain
gauges, give out prizes and encourage folks to sign up
for the Stormwater Steward.
LANDSCAPE CONTRACTORS
Stormwater SMART provides public and private land-
scaping crews with the tools they need to reduce nutri-
ents flowing into our waters.
RAIN GARDEN DESIGN
Stormwater SMART now offers rain garden design for
homeowners, small businesses, and municipalities.
Rain gardens provide numerous water quality benefits
and the potential for education is tremendous. That's
why we also offer custom rain garden sign design to ac-
company your rain garden if it's in a public location.
CI
STORMWATER STEWARD
The Stormwater Steward is a
seiiiP3rd
quarterly publication covering
-
current events, best prac-
tices, and Stormwater SMART
-- =
programs. The newsletter is
distributed to local officials,
`libraries, at fairs and festivals,
and other events. The news-
letter is available as a hard
copy or electronically.
WWW.STORMWATERSMART.ORG
The Stormwater SMART website has come a long way in
the last couple years. The website features up to date
program and event
information as well as ML
access to the Storm- ® 15termeiuterKMART
haa'rl� fan heofihyfuhrre
water Steward, Annual ,•••'
Reports, presentations
and other outreach _-• l
materials.�.~� ._..n• •..�� I 1
BROCHURES / HANDOUTS
Stormwater SMART designs and distributes brochures
addressing a number of topics, from program areas to ac-
tions individuals can take to improve water quality. Many
of our publications are available in English and Spanish.
�o'�.y,� N • y ee
� ev
ar
o as �a
h �M'� • Q
5
TOOLS.OF THE TRADE-
MONITORING
'"We offer participants the option to get as
'dirty as they want on our watch. Stormwa-
ter SMART provides water quality monitor-
ing and training addressing both physical
.. and chemical parameters.
PRIZES
Stormwater SMART distrib-
utes prizes to help partici-
pants spread the word about
Stormwater Runoff. We
choose to give out prizes
that help reduce our impact
on water quality. Reusable
grocery bags and water bot-
tles help prevent litter from
ending up in our waters.
ENVIROSCAPE
The Enviroscape® is a well known tool in the Stormwater
education world. If you come to a Stormwater SMART
function, you're likely to see us using the model to help
kids adults alike un-
derstand how we all
'contribute to storm-
I;water pollution.
I ECT WET
-ct WET is the
ng resource
i it comes to wa-
uality education.
The curriculum provides Project VET
educators with a number ..�
of tools to help students
understand the role water
plays in the environment
and in society and what we
can do to ensure healthy
water for future genera-
Currk%A n a activity Guide
tions! Sampler
BACKGROUND
PIEDMONT TRIAD COUNCIL OF GOVERNMENTS
In response to the needs of member governments,
the Piedmont Triad Council of Governments (PTCOG)
created a regional stormwater education program
for NPDES Phase Ii jurisdictions in 2004. The Pied-
mont Triad Council of Governments is a voluntary
association of municipal and county governments,
enabled by state law to promote regional issues and
cooperation among members. PTCOG serves 43
member governments in the following seven counties: Alamance, Caswell, Davidson, Guilford, Montgomery,
Randolph, and Rockingham.
GOALS AND OBJECTIVES
The overall goal of the stormwater outreach and education partnership of local governments is to meet the
needs of NPDES Phase II jurisdictions that otherwise would not have the resources to plan for and implement
a strong outreach initiative. In 2009, Governor Beverly Purdue signed the Jordan Lake Rules into law. These
Rules require additional communities in the PTCOG region to address Stormwater pollution through public
outreach and education. Although not regulated by the NPDES Phase II program, Rockingham County, Reids-
ville, Summerfield and Oak Ridge utilize Stormwater SMART to meet Jordan Lake Rules outreach requirements.
Additional communities in the Yadkin River Basin opt to participate in Stormwater SMART, even though they
are not required to do so by any governing body. These communities include Davidson County, Rockingham
County, Randleman, Asheboro and Lexington. These communities see a strong value in using water quality
education to protect valuable resources including High Rock and Randleman Lakes.
0
BACKGROUND
STORMWATER SMART TODAY
During fiscal year 2004-2005, through a 205j grant from the NC Division of Water Quality, PTCOG organized a
group of 24 local government representatives from Phase II cities and towns as part of the stormwater out-
reach program team with no upfront costs to local governments. Local government representatives originally
directed the program coordinator to focus on educating the region's elected officials and the PTCOG board of
delegates. This was achieved through the development and presentation of a PowerPoint slideshow entitled
"Stormwater in a Changing Landscape." PTCOG created a unique, versatile animated PowerPoint presenta-
tion to demonstrate the Stormwater probiem. With the support of elected officials, the Stormwater SMART
program was solidified through a second outreach and education effort targeting middle school students
throughout the region.
Today Stormwater SMART works with citizens from all walks of life. From toddlers to senior citizens, teach-
ers to elected officials and everyone in between, Stormwater SMART is known throughout the Piedmont Triad
as the premiere hands on Stormwater Education Partnership. Our constantly changing website, brochures
and other materials reflect the nature of an organization dedicated to providing our constituents with the
most up-to-date, relevant stormwater information and participation opportunities
The following Counties and Municipalities participated in Stormwater SMART in 2010-2011:
Davidson County, Randolph County, Rockingham County, Archdale, Asheboro, Burlington, Elon, Gibsonville,
Graham, Green Level, Haw River, High Point, Lexington, Mebane, Oak Ridge, Randleman, Reidsville, Sum-
merfield, Thomasville and Trinity.
7
STORMWATERvSMART MEMBER,GOVE.RNMENTS
�Re
hamidsviIIe
Summerfield,
Oak Ridge
r
High Point
Thomasville Archdale
Trinity _
�' I4
Elon+Green'Level
r 4
�i�7�Brurlington Mebane
Gibsonville �Grah m
Lexington
Randleman
Davidson Asheboro
Randolph
N
4t1bd couna a
ors �O"
eaR �A
P T C G
Legend
Non-Stormwater SMART Municipalities
- Stormwater SMART Municipalities
Non-Stormwater SMART Counties
® Stormwater SMART Counties
• Facilitation of meetings with participating local governments when necessary to plan for and
gain consensus on program direction, scope, and budget.
• Development and implementation of the regional outreach and education programs based on
common NPDES Phase II permit requirements for participating local governments.
• Establishment of a Middle and High School outreach program.
• Continued relationships to schools, civic organizations, media and non profits.
• Attendance of local area festivals.
• Advancement of "Earth Day, Everyday", library programming.
• Advancement of the Girl Scout Patch Program
• Establishment of Partnerships with Cooperative Extensions and other Environmental Organiza-
tions
• Maintenance and further development of the stormwater website www.stormwatersmart.org.
• Creation of Spanish -language versions of the educational components of the website and mate
rials.
• Development and distribution of all outreach materials.
• Development of water quality volunteer opportunities.
IYOW
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1 R[ .
Jai t - 3" � A. � -,�
FUNDING
FUNDING:
The cost to each local government is based on municipal populations. County population totals do not
include municipalities. Total program costs for services, including
materials, printing, distribution, staff
time and travel is $67,259 for FY
2010-2011. The following
chart identifies member dues based on a
combination of staff time and materials. Staff time is distributed equally throughout the members while
expenditures (materials, travel, etc.)
are population based.
Additional information is included in Appen-
dix A.
Expenditures
Time (2PT)
Total:
554,276
$58,945
$8,314
$67,259
10
2008 Certified Population Estimates
Time
{2PT�
(population x
$0.415)
+
Expenditures
($0.015)
Archdale
9,788
2947
147
3094.07
Asheboro
24,827
2947
372
3319.66
Burlington
50,927
2947
764
3711.16
Davidson County
97,503
2947
1463
4409.80
Elon
7,319
2947
110
3057.04
Gibsonville
51775
2947
87
3033.88
Graham
141865
2947
223
3170.23
Green Level
2,467
2947
37
2984.26
Haw River
2,052
2947
31
2978.03
High Point
100,645
2947
1510
4456.93
Lexington
21,378
2947
321
3267.92
Mebane
9,848
2947
148
3094.97
Oak Ridge
4,849
2947
73
3019.99
Reidsville
14,613
2947
219
3166.45
Randleman
4,447
2947
67
3013.96
Randolph County
88,363
2947
1325
4272.70
Rockingham County
52,690
2947
790
3737.60
Summerfield
7,906
2947
119
3065.84
Thomasville
27,036
2947
406
3352.79
Trinity
6,978
2947
105
3051.92
JORDAN LAKE RULES REQUIREMENTS
North Carolina and the Environmental Protection Agency (EPA) have determined that Jordan Lake is impaired
from high nutrient levels. The State conducted a TMDL assessment in 2007 that recommended a strategy to
improve Lake conditions. The NC General Assembly created the Jordan Lake Rules from these recommenda-
tions. The Jordan Lake Rules require every municipality and county within the Haw River watershed to reduce
their nitrogen and phosphorous contributions by 8% and 5%, respectively by 2017. This requires action by 19
Piedmont Triad counties and municipalities. The following 11 communities are required to participate in the
Jordan Lake Rules: Burlington, Elon, Gibsonville, Graham, Green Level, Haw River, Mebane, Oak Ridge, Reids-
ville, Rockingham County and Summerfield.
ti
In response to the Jordan Lake rules, Stormwater SMART stepped up our focus on nutrient management,
including a program targeting landscape contractors and outreach to lawn and garden centers, pet stores and
animal hospitals. We work hard to help citizens understand how their everyday actions have an impact on a
lake 60 miles away.
JORDAN LAKE RULES OUTREACH REQUIREMENTS AND STORMWATER SMART COMPLIANCE
Outreach Strategy:
0 Newspaper articles and/or inserts
0 Kiosks and signage
❑ Direct mail
2 Displays at the point -of -purchase in retail centers
❑ Utility bill inserts
Outreach Program (1)
0 Public meetings
0 Community events
0 Contests
0 Storm drain marking
0 Stream and Litter cleanups
0 Group presentation and/or speeches
Outreach Program (2)
0 News coverage
0 Workshops and classroom outreach
0 Distributing promotional giveaways and specialty items
0 Brochures, displays, signs, welcome packets and pamphlets
❑ Local cable access
0 Newsletters
11
JORDAN LAKE RULES JURISDICTIONS
Rockln ham s
Reidsville)
SummerfiieId
Oak Ridge f __
Naw River r Elan_Fiaw River.
GibsonviUe`t e L Mebane
'� }� Burl�ngton�
• "U;
r
h ,
{�1
,.� d^ P TC � G
Legend N
i
Jordan Lake Watershed Boundary _
F
Non-Stormwaler SMART Municipalities
Jordan Lake Watershed SMART Members
- Non -Jordan Lake Watershed SMART Members
Non-Stormwater SMART Counties
Jordan Lake SMART Members
® Non -Jordan Lake Watershed SMART Members
12
SURVEY DATA
Stormwater SMART staff conducts
surveys at most of the fairs and
festivals we attend. We also have
a link to the survey on our web -
site. This year, we collected over
700 responses.
MAKING A DIFFERENCE
Which of the following do you believe have the biggest impact on water quality?
(% based on 713 answered questions)
■ Wastewater from manufacturing plants
■ Sewage treatment plants
• pollutants that wash out of the akr like acid
Lain
■ Rainfall runoff from yards, parking lots, and
d - rools
Area fairs and festivals are attend- ■ Rainfall runoff from farms and agricultural
R4k
ed by a diverse group of individu- operations
als. Surveying these individuals ■ Dirt eroding from construction sites
provides Stormwater SMART with o Trash that gets dumped into lakes and rivers
by boaters and ether repedlional users
a strong sense of how aware a
community is. The pie chart to
the right indicates over 50% of our
citizens believe the greatest impact to water quality is something other than stormwater runoff.
How often do you use fertilizer on your lawn?
(% based on 725 answered questions)
4%
■ Monthly
■ Two or three times a year
I] Once a year
s Never
The short survey covers the following areas:
• Residential landscape (urban, suburban
or rural)
• Overall water quality
• Biggest impact on water quality
• Fertilizer use
• Soil testing
• Car washing
• Pet waste
• Stormwater runoff
While this is common across North Caro-
lina and the Nation, other survey results
indicate citizens' are paying more attention
to their daily behaviors. For example, over
50% of citizens with pets `Always" or "Of-
ten" pick up after their pets. Likewise, less
than 20% of participants surveyed fertilize
their lawn more than once a year. These
results are encouraging and as we move
forward, we hope our citizens not only con-
tinue improving their daily behaviors, but
deepen their understanding of how those
behaviors can positively impact our waters.
For complete survey results, please see Ap-
pendix D.
When it rains, stormwater is collected on streets and parking
lots and runs into a storm drain. After stormwater runoff
goes into a storm drain, it goes to .. .
(% based on 657 answered questions)
■ The city's regular sewage
treatment plant
■ A special sewer treatment plant
o Nearby fields and yards
■ Closest river, stream or lake
a Drainage pond
13
KEY ACCOMPLISHMENTS
IN THE CLASSROOM
Stormwater SMART has established a widely respected presence in the Piedmont Traid. We were thrilled to
work with teachers in Elementary, Middle and High Schools across our region. The following schools partici-
pated in our program:
• Harvey R. Newlin Elementary School
• Southmont Elementary School
• Archdale Elementary School
• Summerfield Elementary School
• Western Rockingham Middle
• Northeastern Randolph Middle School
• South Asheboro Middle
• E. Lawson Brown Middle School
• North Davidson Middle School
• Welborn Academy of Science and Technology
• Southwest Guilford Middle
Average Satisfaction with Stormwater SMART
Middle School Programming
Average
2%
Almost 2,000 students participated in Stormwater SMART school presentations this year. Our presentations
are customized to meet the needs of teachers. Teachers gave our program high marks for corresponding with
the NC Standard Course of Study. Teachers have found our programs useful as a primer to their lesson plans, a
follow-up lesson to reiterate knowledge, and an end of the year program designed to prep students for End of
Grade testing.
How do you feel the Enviroscape Presentation The Enviroscape® is a portable model used to help
correlated to the NC Standard Course of study? people of all ages better understand point and nonpoint
source pollution through hands-on demonstrations.
Stormwater SMART uses the Enviroscape° to help stu-
dents understand the concept of a watershed and how
pollution flows downstream. Hydrology is a lesson many
teachers find difficult to teach effectively. While the En-
viroscape ° is a perfect tool for teaching hydrology, the
model is too expensive for most public schools. Storm-
water SMART uses the enviroscape to connect students
to pollution sources in their own backyard, including
parking lots, construction sites, dog waste and agricul-
tural impacts. Students draw cards identifying them as
certain pollutants ensuring lots of participation. The
presentation is wrapped up by discussing how students
and their families can limit the number of pollutants
they are unknowingly contributing to our waters.
14
KEY ACCOMPLISHMENTS,
Whilethe 8th Grade Enviroscape® program is our most popular, Stormwater SMART offers a number of other
progams to meet the needs of teachers in the Piedmont Triad. Additional programs include:
physical fitness in during Project WET activities including "Macroinvertebrate Mayhem," "The Incredible Jour-
ney," and "Just Passing Through."
We make every effort to help students understand the connection
between their local environment and water quality downstream. One
method to accomplish this is by customizing maps for each school we
visit. Printed out on poster -sized paper, our maps helps students as-
sess how much of their school's footprint is impermeable and where
the water that runs off those surfaces ends up. If teachers are willing,
we work with students to track the flow of water to a local stream
where we teach students about stream health by testing the chemical
and biological parameters of that waterbody.
For more information on our school programs, please see the "Teach-
er Services Brochure" in
Appendix C.
t
15
KEY ACCOMPLISHMEN-TS
NC STREAMWATCH
Members in Stormwater SMART communities are
eligible to participate in a StreamWatch program.
StreamWatch or Adopt -a -Stream programs are one
of the most effective tools for engaging the public
in watershed issues. Participating in water quality
monitoring increases awareness and helps citizens
connect their everyday actions to the health of their
watershed.
fli
Our program is designed to accommodate a variety of t
groups, including schools civic groups, homeowner`
associations and scouts. Depending on how active
the group is, we can provide equipment for chemical v
and/or biological monitoring, trash bags for cleaning
litter and assist groups with arranging for trash pickups and other services. In return, groups provide all data to
Stormwater SMART, All participants receive recognition through signage placed at their adoptive stream in our
newsletter, the Stormwater Steward and our website. Stormwater SMART.
PRESENTATIONS
Stormwater SMART offers a variety of presentations to meet the needs of a diverse audience. We customize
each presentation to the age, size of the group and length of the presentation. Our presentations range in
length'from 15 minutes to two or more hours. We always provide plenty of handouts so our audience never
leaves empty-handed
In a single day, you might catch up at a summer camp in the morning, a rotary meeting
in the afternoon and a garden club in the evening. Many
opt for a PowerPoint presentation, while others
a questions and answer format. A few of the top -
,erect in FY 20010-2011 were:
General Stormwater Education
Enviroscape Presentation
Rain Gardens
Soils
Macroinvertebrates
Jordan Lake Rules Requirements
Local Water Quality Updates
citizens do not understand the many ways they
pacted by water. Our presenters strive to connect
..,N.� to their locai water resources, as wail as provide
connections between water resources in the Piedmont Triad as well as the rest of the nation, and the world.
With children, we work use Project WET activities to help make these connections. With adults, we have real
conversations about water in our communities and how privileged we are to have clean and safe water to
drink, irrigate our crops and splash in during the summer, and the importance of maintaining those waters for
future generations.
16
KEY ACCOMPLISHMENTS
STORMDRAIN MARKING
""-1y citizens believe water flowing into storm drains is treated before draining
K into our waterways. Stormwater SMART works to dispel this myth through
m drain marking.
-m Drain Marker Kits are available at no cost to organizations interested in
ailing them in member communities. The kits contain flexible full -color storm
n markers that are easily applied to storm drains or adjacent sidewalks. The
-kers alert passers-by that a storm drains send rainwater directly into nearby
!ks, rivers, and lakes.
kits also contain an educational brochure about Stormwater that provides
)ful tips about how residents can prevent nonpoint source pollution. The bro-
re is intended to be distributed to residents in the neighborhoods where storm
n markers are installed.
SCOUTS
Stormwater SMART works with scout programs
around the Triad. Whether scouts are trying to fulfill
badge requirements, or work with the community
to improve water quality project, our staff is always
available to arrange for stream cleanups, assist with
designing a rain garden, or conduct a water quality
presentation.
We also offer a Girl Scout Patch Program. Not only
are they fun to work with, they're great stewards
of the environment. Girl Scouts are not afraid to
take what they learn out into the world. The patch
program includes an activity book and additional
resources to help students earn their patch.
The varied experiences offered reinforce important concepts in
onpoint source pollution. Stormwater SMART hopes these girls
ake their newfound knowledge home and encourage parents,
riends, and neighbors to take action!
17
K EY, ACCO M RLISH.M E,NTS
NC BIG SWEEP
"--oss the State, groups gather every flail to clean our waters. The
dmont Triad Council of Governments organizes events in Davidson
inty and assists citizens in other jurisdictions connect with their local
Sweep Coordinator. On October 9th, school groups and citizens
hered at the Buddle Creek Access on High Rock Lake. Thirty volunteer
iked five and a half miles, collecting over 800 pounds of trash in just
�w hours. In addition to trash, volunteers collected hula hoops and
er unique items.
econd "Spring Sweep" was held in Thomasville on May 15th, 2011.
i ne City Of Thomasville, the Thomasville Police Department, Stormwater
SMART, and the Emanuel Baptist Church collected 23 bags of trash in Thomasville. Volunteers also collected a
metal bed frame, metal chair and car parts from the creek.
NATIONAL TRAILS DAY AND NATIONAL RIVERS CLEANUP WEEK
The Piedmont Triad Council of Governments worked with the City
of Lexington to host a combined National Trails Day and National
Rivers Cleanup Week event on June 4th at Finch Park in Lexington.
A total of 25 volunteers participated in a trail hike/trash pickup
along Abbotts Creek or a paddle cleanup along the Creek. Storm -
water provided environmental education to participants at a shel-
ter located on a waterbody in Finch Park,
NATIONAL RIVERS CLEANUP WEEK
Stormwater SMART partnered with the City Of Burlington to
celebrate National Rivers Cleanup Week on City Lake in Burlington. Ten volunteers filled approximately three
boatloads of trash including glass and plastic bottles, aluminum cans, tires, a tractor tire, a headlight and a
couple broken fishing rods.
I:
KEY ACCOMPLISHMENTS
LIBRARIES
What better place to reach a diverse crowd than at the library? Our programs are flexible to meet the needs
of libraries in our region. In 2010-2011, we've worked with librarians on summer reading, after school pro-
grams and public information sessions. We offer the following programs to libraries in our region.
The following libraries participated in Stormwater
SMART programming:
• Burlington
• Graham
• North Davidson
• High Point
LANDSCAPE CONTRACTORS i w'GRL
Stormwater SMART now offers training sessions for mu-1:M
nicipal and private landscape contractors. In response to
the Jordan Lake Rules, many of our communities have ad-
ditional requirements regarding nutrient management. This presentation helps providers understand why new
regulations are in place, and assess where they might improve their practices. Interested parties can contact
us to set up a program, or can download a PowerPoint presentation complete with notes from our website.
Pn.U.NOhTT{UAU 4'r 111.�'C11.••id ri'tIL\MI N15
Fertilizer MatnVement
By august 2012, fertilizer application on publirly-oRned
lauds nithiu the Jordan lake watershed —golf courses,
sports fields, parks, mad utility' rights -of- sal, etc. —
shall only be tuade bi:
Art applicatorwho has completed nutrient management
trainiug , oR
•Putsnnnt to a formal nim lent management plan
KEY ACCOM:RLISHM&E-NTS
DESIGN SERVICES
Stormwater SMART works with communities to promote
and advertise projects designed to improve water qual-
ity. We assist communities in designing customized signs,
flyers and other promotional materials to help citizens un-
derstand how Best Management Practices (BMPs) improve
local water quality.
OUT AND ABOUT
Stormwater SMART added a new element to our program
this year. We spend some time on the road visiting pet
stores, animal hospitals and lawn and garden centers. We
spoke with store managers and requested materials be
left out. In addition
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to distributing information, many
receptive to working with Storm -
water SMART on future event and
evening partnering with us in our
outreach efforts.
RAINGARDEN DESIGN
Stormwater SMART staff have a
Residential Rain Garden Certification and are willing to help homeowners, garden clubs, scouts, and other
groups build rain gardens in their back yard. Stormwater SMART with the Davidson County Soil and Water
Conservation District to install a rain garden in Doak Park in Thomasville- We hope more communities con-
tinue to take advantage of this great service.
20
Stormwater SMART Member Dues FY2010-2011
2008 Certified Population Estimates
Time
(2PT)
Expenditures
(population x
$0.015)
Time (2PT) +
Expenditures
($0.015)
Archdale
9,788
2947
147
3094.07
Asheboro
24,827
2947
372
3319.66
Burlington
50,927
2947
764
3711.16
Davidson County
97,503
2947
1463
4409.80
Elon
7,319
2947
110
3057.04
Gibsonville
5,775
2947
87
3033.88
Graham
14,865
2947
223
3170.23
Green Level
2,467
2947
37
2984.26
Haw River
2,052
2947
31
2978.03
High Point
100,645
2947
1510
4456.93
Lexington
21,378
2947
321
3267.92
Mebane
9,848
2947
148
3094.97
Oak Ridge
4,849
2947
73
3019.99
Reidsville
14,613
2947
219
3166.45
Randleman
4,447
2947
67
3013.96
Randolph County
88,363
2947
1325
4272.70
Rockingham County
52,690
2947
790
3737.60
Summerfield
7,9061
2947
119
3065.84
Thomasville
27,0361
29471
4061
3352.79
Trinity
6,9781
29471
1051
3051.92
Total: 554,276 $58,945 $8,314 $67,259
PTCOG Staff Time
PTCOG Salaried Staff
Staff
Position
hourly rate
# of hours
Total
Cy Stober
Water Resources Manager
$64
3% Annual Salary
1485
Malinda
GIS Planner
$54
3% Annual Salary
1256
Stormwater SMART Outreach
Elizabeth Jernigan
and Education Coordinator
$54
50% Annual Salary
20939
Total Annual Salary
23681
*Fringe = 27%
6394
*Overhead = 65%
15392
Total
$45,467
PTCOG Part-time Staff
Staff
Position
hourly rate
# of hours
Total
Part-time Educator
Stormwater Educator
$12
20 hours per week
12480
*FICA & Workers Comp = 8%
9984
Total
$13,478
Total Salaried and Part-time Staff
$58,945
Stormwater SMART Expenditures
Expenditures
Brochures
Miscellaneous materials (Banners/Posters/Bookmarks)
Giveaways (T-shirts, water bottles, grocery bags, cinch sacks)
Translation
Training
Travel
Miscellaneous (Maps, inserts, etc)
Stormdrain Markers/StreamWatch Signs
Total
Expenditures
(population x $0.015)
12%
$997.68
5%
$415.70
50%
$4,157
1%
$83.14
10%
$831.40
15%
$1,247.10
3%
$249.42
4%
$332.56
100%
$8,314
Total Program Expenditures
$8,314
5th Grade Programs
Goal 1, Objective 1.03:
Macroinvetebrate Mayhem — Students play a game of tag to simulate the effects of environmental
stressors on macroinvertebrate populations (outdoor).
Goal 2, Objective 2.05:
Enviroscape Model ® — Students investigate how water flows through and connects watersheds using an
interactive 3-D model. This activity is non -point source pollution intensive (indoor).
Just Passing Through — Students investigate how vegetation affects the movement of water over land
surfaces (outdoor).
Sum of the Parts — Students demonstrate how everyone contributes to the pollution of a river as it flows
through a watershed and recognize that everyone's "contribution" can be reduced (indoor).
Goal 3, Objective 3.01:
The Incredible Journey — Students simulate the movement of water withirnthe water cycle and how the
role of pollution (indoor/outdoor).
81h Grade Programming
Goal 3, Objective 3.02
A Drop in the Bucket — By estimating and calculating the percent of available fresh water on Earth,
students understand that this resource is limited and must be conserved (indoor).
Just Passing Through — Students investigate how vegetation affects the movement of water over land
surfaces (outdoor).
Goal 3, Objective 3.05
Macroinvetebrate Mayhem — Students play a game of tag to simulate the effects of environmental
stressors on macroinvertebrate populations. We can also teach students through biological sampling at
a nearby pond or stream (outdoor).
Gool 3, Objective 3.07
Enviroscape Model — (Our Most Popular!) Students investigate how water flows through and
connects watersheds using an interactive 3-D model. This activity is non -point source pollution intensive
(indoor).
Sum of the Parts — Students demonstrate how everyone contributes to the pollution of a river as it flows
through a watershed and recognize that everyone's "contribution" can be reduced (indoor).
During a rain event, stormwater creates fast
moving short-lived waterways on the street
where you live, in your yard and down your
driveway. It flows over sidewalks, streets,
lawns, fields and parking lots and directly
into our streams, lakes and rivers.
So, what is the problem with
that?
The most dramatic consequence of
stormwater runoff is flashflooding and
the damage it brings. As land is built up
and developed, increasing amounts of
stormwater runs off directly to streams or
rivers - much more than streams and rivers
can hold. The additional water overflows
and floods streets, businesses and homes.
Yet flooding is not the only
impact!
Stormwater runoff also carries dirt, grime,
fertilizers, oil, gas and everything else we
leave on the ground directly to our water
bodies.
Stormwater runoff results in:
• Rivers, lakes and streams that may be
too dirty to fish in, swim in, or water too
dirty to drink.
• Fecal bacteria in the water.
• Excess nutrients in the water causing
algae blooms, fish kills, and increased
costs for water treatment
Find out more at:
wmStorm waterSMA RIorg
StormwaterSMAKT
Local GoverE-1me1zts
Davi&9CM Corr;,t�)
Kan�olPk Col rnt�)
KOC ICY am COH111J
ArAd"'.1le
A: hckoro
�rrr liTi n
� IGn
Gipson.-ille
Graham
Grcen Level
11aw Kiver
Hi
'k mint
Le'xi ngton
Mebane
OA Kidge
rfmnrerie G
KeiA"Ville
Kane cman
Thomasville
Trinitc)
ror more information on water 9ria1ity anJ
stormwater mana-cnicnt, go to:
www.5tor-niwater5MAF\T.org
or contact
Stormwater 5MAKT
? Z 1 6 W. Meaciowview Koad
Wilmintors �rrilc-ini, Suite 201
pollution....
M
Ever
,gone must 6e
Part of tke solution!
n
e}
Stormwater"
5 ARTO
PIEDMONT TRIAD
'"^ ,.«�*`• COUNCILot GOVERNMENTS
�mProvin stormwater •MTalitg
Efforts to reduce stormwater pollution in your
area are the result of federal mandates
connected to the Clean Water Act. After
decades of work to control point sources of
water pollution (think factory pipes discharging
chemicals in a river), the federal government is
now making "non point" runoff a priority. It is
called "non point" because there is no one single
location where the pollutants come from. Instead,
the pollutants are everywhere you find people,
because people and animals are the primary
source of this type of water pollution.
MI-MIM lb ODEW Guam 004
In 1987, the Clean Water Act was amended by
Congress to target non point sources of pollution
— or stormwater runoff. Phase II of the National
Pollution Discharge Elimination System (NPDES)
affects local communities with populations of over
1,000. These communities are sometimes called
"Phase II communities". Affected local
governments are responsible for the quality of
the stormwater that drains
from property, flows into t i
storm sewer systems and
discharges to area waters.
The stormwater rules i 1
recognize that stormwater '
from one community often
becomes drinking water `
for a downstream ` I
community.
What are Phase ' !local
governments required to da? How is the program funded?
Phase II local governments are required to
implement a comprehensive stormwater
management program that addresses the
following six elements:
• Public Education
• Public Participation
• Illicit Discharge Detection & Elimination
• Construction Site Runoff Control
• Post Construction Stormwater Management
• Good Housekeeping in Municipal & County
Operations
To address these elements, your community has
developed an action plan that works towards
achieving the goal of clean water. These actions
can be as simple as educating the public about
fertilizer applications on their lawns and as
complex as engineered facilities to treat
I ` stormwater.
i 1 I
Everyone contributes to stormwater pollution
problems - everyone must be part of the
solution. All property experiences stormwater
runoff regardless of whether there is an
existing drainage concern. Even if your
property has never flooded, the stormwater
that flows off your property must be managed
so that it does not contribute to flooding or
pollution in areas downstream. Whether you
live in a condominium, a suburban home or in a
city, stormwater is an issue.
What do stormwater fees pay for?
NPDES Phase II is on unfunded federal and
state mandate for many of our local
governments to implement a comprehensive
stormwater management program. Your
stormwater fee is a way to fund stormwater
management in your community in order to be
compliant with federal and state regulations,
safeguard your community through improving
drainage systems, and improve local water
quality.
!If �.ou or wour o�ganiza#ion would like to.:
• Learn more about stormwater runoff and water
quality
• Learn how to volunteer; or
• Schedule a speaker for your event;
Call Stormwater SMgRT at (336) 294-4950;
or send an email toc ctj igan@ptcog.org
Davidson County
Randolph County
Rockingham County
Archdale
Asheboro
Burlington
Elon
Gibsonville
Graham
Green Level
Haw River
High Point
Lexington
Mebane
Oak Ridge
Randleman
Reidsville
Summerfield
Thomasville
Have you ever washed
a car in the driveway,
or left dog waste on the
ground? Most people
don't understand how
their everyday actions
affect water quality. Almost two-thirds of
water pollution in North Carolina is caused
by nonpoint source pollution, or stormwater
runoff. Rainwater. carries dirt, oil, fertilizer,
pet waste and other pollutants directly to
our streams, lakes, and rivers. Stormwater
SMART was created in 2004/2005 to help
local communities address these issues
through educating citizens.
Contact Information:
storniwatersmart@pteog.org
www.stormwatersmart.org
Wilmington Building, Suite 201
2216 W. Meadowview Road
Greensboro, NC 27407-348o
Voice 336.294.4950
FaX 336.632.0457
t
F eac ier Services
K--42
f IEDMONTTRIAD
COUNCIL OF GOVERNMENTS
ir.
Prograin Topies
Q What's Your Watershed?
Learn about watersheds and
landforms using local data.
Q The Wonderful Water Cycle.
All the tuater that will ever be is right
not. How much water is there, and what
happens when it's polluted?
Q Water Quality: Learn about many types
of water pollution and the techniques
scientists use to determine watershed
health. Participate in our Strearn Watch
program, and put your knowledge to the
test.
Q Water Quality Legislation: Use
role-playing to understand how decision
makers affect water quality.
Q What is your Basin Facin' ?
Learn about your giver basin and the
problems it isfacing.
Q The Solution to Stormwater Pollution.
Understand what Best Management
Practices (BMPs) are, and how your
community is using them.
Q Water Quality in the News: What's all
the hubbub about?
Q Soil Types: Understand how different
types of soil affect water quality.
Q Economics of Water Quality: What does
poor water quality means for the econarrry?
What
Additional Serviees
Q Senior projects
C111 Q Community Service Opportunities
Q Demonstration Projects
Q Ernironmental Clubs
454WM04&4 5HA RT Q Career Guidance
do
for me,
Many Stansmuaarn 5HART activities are based
on the Project WET (Water Education for
Teachers) curriculum. Project WET activities
are interactive, multisensory, contemporary,
relevant, solution -oriented, accurate, and
science based. Activrities are adaptable to
many age ranges, subject areas, and time
limitations.
Although we believe environmental
education should be conducted, well, in the
environment, it isn't always possible. We'll
work with you to ensure the best possible
programming, whether it takes place in the
classroom or out-of-doors.
Maps
Our GIS (Geographic Information
Systems) Planner can provide maps
for your school including topographic,
impervious surface, and watershed
maps. Using local maps helps
students make connections behveen
their immediate environment and the
natural world.
Students learn about the importance of vegetation in the
Project WET activity -Just PassingThrough"
Nrls*
1. Slow stormwater runoff
2. Prevent erosion
3. Enhance water infiltration
to soils
4. Trap sediment
5. Trap fertilizers, pesti-
cides, bacteria, patho-
gens, heavy metals, and
other pollutants
6. Reduce flooding
7. Improve fish habitat
8. Improve wildlife habitat
9. Add beauty and value to
yourland
10. Provide recreational op-
portunities
Ointain d
K.
10
�e Oepend p�
"Onttwatersn"
For more information on water quality
an� stormwater management go to:
www.stormwaterSMAKT•org
or contact
Stormwater SMART
zz 16 W. Meadow -view Road
Wilmington F)uMing, Suite zo 1
Greensboro, NC z7-1-07
Phone (536) z9.14950, Fax b3 6) 632-
0+57
email: stormwatersmartOptcog.org
LTV (*_e t- -, 57e,��Jrc T
- - �_ eeT(# �
Please protect our
waters by maintaining
a buffer.
INe�F�o�iem?
The Jordan Lake Rules require land-
JOr�itake RU� owners to maintain a 50 foot buffer.
Please note:
The Haw River begins north of Kern-
ersville and flows through the Pied-
mont Triad and eventually into Jordan
Lake. Jordan Lake is one of the State's
biggest tourist attractions. It also
serves as a municipal drinking water
source for Cary, Pittsboro and other
municipalities in central North Caro-
lina.
Stormwater runoff is difficult to ad-
dress because it doesn't just come
from one place. This means all juris-
dictions in the Jordan Lake Watershed
are responsible for cleaning up the
Lake. As of 2009, all communities in
the Haw River Basin are required to
reduce nutrient inputs to Jordan Lake.
This legislation is known as the Jordan
Lake Rules.
EXISTING DEVELOPMENT IS EXEMPT
FROM THESE REGULATIONS!
If you're considering building on your
property, please note:
You must leave a 50 foot buffer. The
buffer can be split into two zones:
Zone one is 30 feet from
the top of the bank.
Within this zone, vegeta-
tion must not be dis-
turbed.
Zone Two is an addi-
tional 20 feet outside
the undisturbed zone.
Limited disturbance
(i.e. pruning) is allowed
within this zone.
Weal, Do?
Sit on the porch and watch it
grow! The most effect best man-
agement practice (BMP) requires
no effort and no money.
Plant native plants. Native plants
have deeper roots which secure
streambanks preventing erosion.
When roots die off, they leave
tunnels allowing oxygen and wa-
ter to infiltrate the -ground. This
is extra importantin the clay soils
of the.PiedrnontTriad.
Maintain%your.buffer--=by watching
for gulleys which may transport
water untreated directly into the
water. A -couple minutes with a
shovel can make a huge differ-
ence!
Approximately 37% of
households own dogs
=140,121 dogs in the
communities served by
Stormwater SMART
Thatmeans 46,240 Ibs
of dog poop daily
16,877,574 Ibs
of raw sewage a year
That's equivalent to almost
844 dump truck loads of waste.
Please be a
responsible pet owner
For more inrormation on water quality
and stormwater manacrement, go to:
www.StormwatcrSMAKT.vrg
or Contact
Stormwater SMAKT
zz I C W. MeaAowview Rand,
wilmin-ton bulonn-, 5uite ZO I
Green,5koro, NC 27.4.07
Fkonc b V') 290+-` -) 5O; Fax (5 5 c,) G 3 2--O-q-57
email: stormwatcrsniart@ptcng-org
Pit Waste
Transmits
Disease
Please protect our
waters by picking
up after your pet.
See Spot.
Wbat Can You Do?
40 Don't forget to bring a bag
on your walks.
. Frequently clean the pet
waste from your yard, deck,
patio, driveway and side-
walk.
Dispose of pet waste by
tossing it in the trash or
burying it in the back yard.
What's tke Fro6lem.?
Pet waste is a big source of pollution in
our waterways. When it rains, dog waste
runs into storm drains, and then into
streams and rivers and eventually our lakes
and oceans
Dog waste contains roundworms, E. coli
and Giardia. When it rains, harmful bacteria
is washed into our storm drains and ends
where we like to play. Next time you're
thinking about getting your feet wet, think
about what that water might have picked up
along the way.
Dog waste also contains nutrients which
cause algae to over populate. As algae
break down, fish and other aquatic organ-
isms are deprived of much needed oxygen.
Clean water is important to our health
and economy. Clean water provides recre-
ation, commercial opportunities, fish habitat,
drinking water, and adds beauty to our
landscape. Do your part in keeping our
surface and ground waters clean!
See Spot ... uh, oh.
Fast Facts...
• Pet waste is a health risk to animals and
people, especially children.
• It is a nuisance in our neighborhoods.
• Pet waste is full of bacteria that can make
people sick.
• Nutrients found in pet waste can cause
algae blooms which may lead to fish kills.
• Unless people properly dispose of pet
waste, it flows untreated through storm
drains into our waters. Even if you don't live
near a stream, your dog's waste can pollute
our waters!
See Spot Run.
t Can
r Be
Computers "
Monitors (CRT. LCD)
Desktops & Laptops
Internal Hardware (hard
drives. disc drives. moth-
erboards...
External Hardware (print-
ers. scanners. keyboards.
speakers..)
Communication F)P17,['PC
Cell Phones
Home Phones
Answering Machines
Pagers
Televisions
$10 Fee
Miscellaneous
PDA's
Data Cartridges
sr,
Servers
Routers & Hubs
Remotes
Cables
Radios & Record Players
Cameras (video & photo)
Other Equipment
Coolers -
Plastic Lawn Furniture -'
Flower Pots
Children's Tovs
Other similar items
Sponsors: Asheboro Recycling
Ci1v of Asheboro
Citv of Randleman
Elite Electronic Recycling
U� ti J ROTC -Asheboro High
NC Zoo
r NC Big Sweep
t Randolph. County Mall
Randolph County Public Works
Randolph County Planlzing
rraSen
Wsunny sn Randolph Telephone
AA Svw Lftw , y
COOPERATIVE
- EXTENSION
North Carolina State University and North Carolina A&F University commit themselves to positive action to secure equal opportunity regardless
of race. color. creed_ national origin. religion. sex- age. or disability. In addition. the tyro Universities welcome all persons without regard to se.Nual
orientation. North Carolina State Universitv, North Carolina AKT Universih; U.S. Department of Agriculture, and local governincnts cooperating.
What Do I Do
With It Now?
Randolph County
Electronics and Rigid
Plastic Recycling Day
April 30th, 8:00-11:OOAM
Randolph Mall, Asheboro NC
It's not uncommon to wake up to a clock
radio, turn on the television. check vour
email and make a phone call before break-
fast. Technology is an essential part of our
lifestyle. However. these electronics are
upgraded so often we end up -scrapping a load
of electronics in the process. This is known
as electronic waste (e-waste} A,..�
Electronic waste contains "heavy metals"'.' -It
.e .\�"
takes only a small amount of these_lia�za.rd;
ous materials to contaminatead area`s sod'or
water supply.; v
Televisions
Those big. boxy televisions that proceeded
flat screen televisions were approximately I
20 percent lead. or 4 to 8 pounds per unit. }
Even a small amount of lead can seriously-
impact the environment.
_ f
Computers
Whether you're using a laptop
or desktop, your computer
likely contains high amounts
of lead. cadmium. and'mer-
Cell Phones
Not many of us h f ng on to Our cell phones
when our contract runs out. "That's a lot of
cell phones to dispose of±/While the body
of a cell phone often contains lead. it's the
battery that's most" dangeroLis. Cell phone
batteries"often contain•nickel and cadmium.
Cadmium is:a'human carcinogen that causes
lun_ and liver damage.
Tips to Reduce
Water Consumption
and Pollution:
40 Test the soil before applying fertilizer.
. Aerate the soil to prevent compaction
and increase infiltration.
10 Spot spray the weeds with herbicide
rather than treating the whole yard.
40 Mulch flower beds to stop weeds and
reduce water evaporation.
. 4verseed with grass species that are
adapted to your climate and pests.
40 Water deeply but less frequently.
Please be a
responsible landscaper
For more in Formation on water qua Iit�)
anA stormwater mnnagcment; go to:
www-5torniwatcr,5 IAF\T. o rg
or Contact
Stormwater SMART
22 1 0 W. Mcaciowvicw Rc)aci
Wilmincrtori 5u1UinC, Sr.11tc 201
G.rccnsi?oro, NC 27-q-07
Fho:,c (336) 294-`}: 70; Fax (33C) 63z-O`�57
CmaJ: storniwatcrsni3rto- Ftcog.org
landscape
to Improve
Water Quality
0
Stop and think how
your actions are
affecting our waters!
T�e Fro6lem,.?
Lawn chemicals like pesticides and
fertilizers pollute our streams and
lakes. Excess nutrients from lawn
fertilizers and yard waste can
cause algal blooms, fish kills, and
increased cost for water treatment
if allowed to get into our waters!
How Can You Help?
1. Never apply fertilizer or
chemicals right before a storm'
2. Avoid getting fertilizer and
chemicals on concrete and
asphalt surfaces.
3. Blow or sweep excess ma-
terials back into the lawn or land-
scape.
4. Never sweep or blow any-
thing into the storm drain!
Dis ose of
YarJ Waste
Properly
Grass clippings, leaves, sticks and
limbs should be composted or
taken to a landfill or an approved
disposal site.
Remember, yard waste removed by
a commercial landscaper cannot
be placed at the curb for pickup.
Yard waste, such as leaves, grass
clippings, sticks and limbs can
block underground drainage pipes
and culverts, which causes dan-
gerous flooding.
Use Pesticides
and
Herbicides Sparingly
40 Please follow label
instructions for proper
application of lawn
chemicals.
40 Never apply lawn chemi-
cals just before a rain-
storm.
40 Pesticides and fertilizers
can easily be washed off
of lawns and gardens,
and flow untreated into
creeks and lakes.
Common LID Practices
. Kain Gardens=
A shallow depression collects a few
inches of water and allows it to be
absorbed into the ground or by native
plants instead of flowing directly into
nearby streams and lakes.
. Kain ff)arrels and Gsterns:
Store rainwater from gutters and roof
to use as irrigation or recycle as grey
water.
. Grassed Swale:
Vegetated, open channel designed spe-
cifically to treat and reduce stormwater
runoff.
irermea6le Wavers:
Porous concrete or grids filled with
gravel, grass or mulch act as paving
while allowing water to filter down into
the soil beneath.
.Soil Amendrment5:
Amend the soil with organic matter and/
or sand to increase infiltration.
Keduction and disconnection:
Reduce the number of gutters and dis-
connect them from underground pipes.
Store the rainwater for later or direct it
towards the landscaping and away from
the driveway or street. Water your gar-
den, not your driveway!
r
Q¢
oe4elop
rZ
e Depend
For more information on water duality
anti stormwnter manascment, go to:
www.stormwater5MAKT.org
or contact
5tormwater5MAF\T
2z 1 c W. Meaclowview Koaci
Wilmin_gton 5uildinS, Suite 201
Greensboro, NC 271-07
Phone 053 ) 250+-+950, Fax (3305) 632-C-+57
email: 5tormwatersmart@Ftcog.org
Please protect our
waters by using L l D
practices
1
Wkat is L!D?
LID is exactly what it sounds like -
developrnent that minimizes its impact
on the environment. By working with
the landscape, developers minimize the
amount of pollution that leaves the site.
Rain gardens, rain barrels or cisterns
are popular forms of LID. Rain gardens
capture and treat stormwater, prevent-
ing it from running off the property and
into a storm drain. Rain barrels and cis-
terns store water, making it available for
things like watering plants or washing
your vehicle. Storing water means you
don't have to pay for it! Plus, rainwater
is often nutrient rich so you may not
have to buy any fertilizer either!
Photo courtesy LID Center
Does LED save money for
developers?
In addition to saving on water and
fertilizer, developers see a 10%
cost savings due by not having to
rely upon gutters, piping, and un-
derground storm sewers. Using rain
gardens and grass swales instead
of gutters is much more aesthetically
pleasing and is considered an ame-
nity in lots of communities! Because
LID minimizes disturbance to the
land, the cost of grading and soil
compaction is reduced as well.
Wkat Can You Do?
Pema=t* PaM+oni PcMing LOV Cod PMMrapm
sttm Tracer compost ame+4ea Sow Improves water auairty
W'alkawe strect 1 Green Roov Teen oorsmatcW HaGta: and
!f Cools emnronmrr.4 mtapy aannecr»n
' ' ProrlOd lutes
A {h ` � P(wlxs+rrer
vcpo:.easwaloJ
�Hnbam E Lareeea
-.{ mainiafL7non
Rain t;»Mrn/
.•7 Kabul ena
acsurorc ta, n4y
PertnptOrC L - _ F � Pmn.YCra�4lhBde
Parmnenl S! Pemvet a P.VW
RoW wW PaAut -SOnae gav*nng comer
sad Hydrolo)iZ I a
PunwafpreswVed" its vnlmfap*soewalu
ftlnr;h*d many aE curb appeal enruures f>•"aM0 ny %-Am
Photo courtesy LID Center
Before you build, consider using LID techniques. Although LID is relatively new, many de-
velopers are beginning to see the benefits. If you already own a home, consider construct-
ing a rain garden to help filter runoff before it leaves your property. All Stormwater SMART
c-taff have RAsiHPntial
Rain Garden Certifica-
tion, so give us a call
and we'll design a rain
garden for you! For
more information on
LID please visit storm-
watersmart.org or give
us a call (336-294-
4950).
Photo courtesy LID Center
5 Reasons to Maintain
Your Septic System
1. Protects investment in
your home
2. Fulfills your responsibility
3. Leaks contaminate
drinking water
4. Treats your household
waste water
5. Costs thousands of
dollars to replace
%%I
X�lD9ge�s
diapers, cat litter, cigarette
filters, co#lee grounds,
grease, iarninine hY9iene
Products, etc.
X 101169ts
household y h pesC�cides ,
gasoline, o
ant��reeze, paint, etc.
1
Please be a
responsible
home owner
-"ohrnvaW311'"
f or morc information on %vater gUalit�
arse stormwatcr management go to:
www.stormwa tersMAKT•org
or contact
stormwatcr SMART
22 16 W- Meadowview KoaJ
Wilmington E)tjd ding, suite 20 i
Greenskoro, NC 7-7407
rkonc b 56) 2)4-4950, Fax (' 56) 63Z-
0457
cmaii: stormwatcrsmart@ptcog.org
TMI,,17111 =�*Z
0
G'
MJScpr{[ sonG
�l 'l�r
� /�
Please protect our
waters by maintaining
your septic system
. ,WoPro6l;Qem?,
Typeses f,,Follutiob
Septic systems depend on mi-
croorganisms in the soil to pro-
vide final treatment by removing
harmful bacteria, viruses, and
nutrients. Flushing household
chemicals, gasoline, oil, pesti-
cides, antifreeze, and paint can
destroy this process.
Fecal Coliform:
Though not necessarily dangerous, the presence of fecal coliform is a good indica-
tor that waterborne pathogens exist. Pathogens may cause ear infections, dysen-
tery, typhoid fever, viral and bacterial gasteroenteritis, and hepatitis A.
Nutrients:
Ever notice how much greener the grass is over a septic field? That's because hu-
man waste is nutrient rich. Excess nutrients are a huge problem in our watersheds.
Nutrients lead to algal blooms which use oxygen to break down. This cause low
levels of oxygen in the lake. Just like us, fish and other aquatic organisms need
oxygen to survive.
HowShouIa lny.,5. P 5ystm
1. Pump Frequently! You should have your septic sys-
tem inspected at least every 3 years by a professional.
2. Use Water Efficiently. The more water a household
conserves, the less water enters the septic system.
3. Avoid driving over your tank or drainfield.
4. If you're putting in a swimming pool, keep it at least
15 feet from the drain field.
5. Plant only grass and flowers above the tank and
drain field. Tree roots could interfere with the system.
.:.
-.
BAFFLES
r.
LIQUID
e."
4
R-x--
Low Impact Develop-
ment: Money Saving
Alternatives
Runoff Rundown:
Riparian Buffers
Plants for Piedmont
Buffers
Focus on the
Roanoke River Basin
Get Involved:
Big Sweep in the
School Yard
1'TC%�G
STORMWATER
S TOrg�mward
A Stormwater SMART publication
What is Low Impact De-
velopment (LID)?
LID is exactly what it sounds
like - development that mini-
mizes its impact on the envi-
ronment. By working with
the landscape, developers
minimize the amount of pol-
lution that leaves the site.
Rain gardens, rain barrels or
cisterns are popular forms of
LID. Rain gardens capture
and treat stormwater, pre-
venting it from running off the property and
into a storm drain. Rain barrels and cisterns
store water, making it available for things like
watering plants or washing your vehicle. Stor-
ing water means you don't have to pay for it!
Plus, rainwater is often nutrient rich so you
may not have to buy any fertilizer either!
Ka
venting
Does LID save money for developers?
In addition to saving on water and fertilizer,
developers see a 10% cost savings due by not
having to rely upon gutters, piping, and under-
ground storm sewers. Using rain gardens and
grass swales instead of gutters is much more
aesthetically pleasing and is considered an
amenity in lots of communities! Because LID
Consmotion
ale
Oar,ei
minimizes disturbance to the land, the cost of
grading and soil compaction is reduced as well.
What Can You Do?
Before you build, consider using LID tech-
niques. Although LID is relatively new, many
developers are beginning to see the benefits. If
you already own a home, consider construct-
ing a rain garden to help filter runoff before it
leaves your property. All Stormwater SMART
staff have Residential Rain Garden Certifica-
tion, so give us a call and we'll design a rain
garden for you! For more information on LID
please visit stormwatersmart.ocg or give us a
call (336-294-4950).
Rain Gardens — A shallow depression collects a few
inches of water and allows it to be absorbed into the
ground or by native plants instead of flowing directly into
nearby streams and lakes.
Rain Barrels and Cisterns — Store rainwater from gut-
ters and roof to use as irrigation or recycle as grey water.
Grassed Swale — Vegetated, open channel designed spe-
cifically to treat and reduce stormwater runoff.
Permeable Pavers— Porous concrete or grids filled with
gravel, grass or mulch act as paving while allowing water to
filter down into the soil beneath.
Soil Amendments — Amend the soil with organic matter
and/or sand to increase infiltration.
Reduction and Disconnection — Reduce the number of
gutters and disconnect them from underground pipes.
Store the rainwater for later or direct it towards the land-
scaping and away from the driveway or street. Water your
garden, not your driveway!
)ordah take Rules; -,
Buffer Regulations:;,'
• Existing Development is
exempt":,;
• Zone'I-from edge of..
stream" bank landward °+
30 feet; Vegetation in €
this zone must be un=. a°
disturbed..
r
Zone'2=� �an additional
20 feel starting at edge`A
of.'undisturbed zone.'"'
Vegetation in this „zone t
ay undergo select
..
' mect b'k
disturbance.such as;
pruning
• For information on th'e-
activities; that are Jal f "
0wed,in,zone.2,arid, foci l
more information on
activitie sIthatare ex-, is
empt from this rule
t:... _,r
visi
jordanlakerules.org� ,pcT
Why are buffers needed? Buffers
are vegetated areas that begin at the
stream edge and continue landward.
Buffers reduce erosion by slowing the
velocity of stormwater run-off. Flooding
is also reduced because as water slows
down it soaks into the soil, reducing the
amount of water that reaches the water-
ways. Buffers also improve our water
quality by filtering out pollutants.
How do buffers help our water
quality?
As stormwater runoff flows across the
surface of the ground, vegetation slows
the water down, reducing stream banks
erosion. Erosion prevention reduces the
amount of sediment in our water ways
leading to better water quality.
Nutrient. loads are reduced as excess
nutrients such as phosphorus are trapped
as the water permeates soil. The vegeta-
tion growing in the buffer trap and use
nutrients such as nitrogen, reducing the
input of human derived nutrients. Too
many nutrients lead to eutrophication
and possible fish kills.
Vegetation also traps soil particles to
Erosion due to poor riparian buffers
keep soil from entering the streams and riv-
ers. Soil entering the waterway leads to
increased turbidity, which is bad for fish
habitat.
Other benefits of Buffers:
Buffers provide wildlife habitat in and around
the streams, Vegetated buffers can provide
habitat corridors for animals to move from
one location to another. As limbs fall from
the trees they provide habitat in the stream
for aquatic wildlife. Recreation value goes
up for fishing and birding as habitat is im-
proved.
Visit stormwatersmart.org for more infor-
mation.
a
Benefits of having trees in the buffer tone:
r r _ Tree roots stabilize the stream bank; shade keeps
the water cool; limbs in the stream bed increase
habitat and reduce flooding; nutrients and pollm-
*r~ ants such as heavy metals are removed.
Tree species recommended: Beech, Black
Cherry, Black Walnut, Black Willow, Black um,
Elms (winged, American). Green Ash, Hickory, Hop
zr•ioreer za•ez-Iotict -hornbeam, Oak, Persimmon.
ri C cod WX_mC sa I.P.-vim,
dfi pl.11li fx Understory Trees (up -
to 3S feet): American
gw,nh ' !
Holly, Bladdernut, Box Elder ,Fringetree, Ironwood,
Parsley Hawthorn,
Recommended Shrub species: Beautyberry, Buttonbush, Coral Berry, [-Iderberry, Inkberry, Maple -leaf virbur-
num, I"ossllmhaw. PUSSY willow.
Benefits of native warm season grasses: Strong root system reduces erosion, growth form increases habitat for
birds, water is slowed even in winter due to persistent plant ?natter, native grass can tolerate low fertility and re-
quires no fertilizing.
Recommended grass species: Indiangrass. Big bluestem, Little bluestem
About the Roanoke River Basin
What is a river basin? A river basin is an area of land
where all the creeks and streams run downhill and even-
tually flow into the river. A river basin and a watershed
have the same function, only a river basin is larger. The
Roanoke River Basin begins in the mountains of Virginia
and ends in North Carolina's Albemarle Sound.
The North Carolina portion of the Roanoke River Basin
consists of the Dan River in the west and the Roanoke
River in the East. The Roanoke contains more water
than any other river basin in North Carolina and covers
3,503 square acres with a total of 1,476 acres of estuary.
The Cascade and Indian Creeks, beginning in Hanging
Rock State Park before flowing into the Dan River, have
been designated as Outstanding Resource Waters signi-
fying that they have excellent water quality and support
rare aquatic species.
Many Piedmont Triad residents live in the Roanoke River
Basin. Larger cities include Eden, Reidsville, and Yancey-
ville.
Problems facing the Roanoke River Basin
Unfortunately as you go further down the Roanoke
River Basin the waters become more polluted by non -
point sources such as stormwater runoff. Scormwater
runoff in the basin collects pollution primarily from agri-
culture, forestry and construction. Leaving a vegetated
buffer along the streams and rivers will help filter out
nutrients and dirt carried by the stormwater runoff. For
more information on how you can protect our waters,
visit www.stormwatersmart.org
To further understand watersheds, think
of playing "connect the dots". If you
draw a line connecting all the highest
points in an area, you've figured it out!
All the water falling inside that circle is
carried by small streams or tributaries to
our rivers and lakes, and eventually into
the ocean.
It's a long way from the mountains to the
beach, but its a typical journey for a wa-
ter droplet. Along the way, stormwater
picks up pollutants like fertilizer, dog
waste, motor oil and litter and carries it
downstream. Our communities depend
on this water for drinking, recreation,
energy, habitat, and agriculture. This is
why it's important to remember that
everything we do upstream affects water
quality for all communities downstream.
Davidson County
Randolph County
Rockingham County
Archdale
Asheboro
Burlington
Edon
Gibsonvil16
le
Graham
Haw River
High Point
Spring Sweep is a Big
Sweep event timed to co-
incide with Earth Day. Big
Sweep is a volunteer
driven effort that helps us
keep our state's water
clean. Pollution in our wa-
tersheds destroys wildlife
habitat and food sources,
and it ruins many opportu-
nities for recreation. Everyone suffers from
harmful debris entangling boat motors, in-
jured animals, and trashy landscapes. Volun-
teers including individuals, scouts, school
groups, environmental groups, and local or-
ganizations can join together this Spring to
help clean up debris from our watersheds.
Combine a school yard clean up
with one of our interactive pro-
grams for a fun and educational
Earth Day Event.
To schedule a presentation or
This April 18th-22nd, we are offering teachers schoolyard clean-up for your
a mini Big Sweep on their school grounds. students:
This will be an opportunity for students to
&C3 ] learn more about their natural environment, Contact Stormwater SMART
and what local governments are doing to re- (336) 294-4950/
store and protect our watersheds. If you stormwatersmart((I)ptcog.org
have a stream or school yard that needs
cleaning, our educators will provide you with
everything you need!
Elizabeth Jernigan
Stormwater Outreach and
Education Coordinator
2216 W. Meadowview Road
Suite 201
Greensboro, NC 27407 Phone:
(336)294-4950
Fax: (336) 632.0457
E-mail:
stormwatersmart@ptcog.org
www.stormwatersmart.org
�9
PIEDMONT TRIAD
COUNCII.- GOVERNMENTS
Look for Stormwater SMART at�,a`��?'. �
,Fairs or Festivals near,-.You.�
0 4/ 1-6/20 I 1 Asheboro Zoo Earth Day) Celebration
4130120I `Mebarie'D.o�nlood;�Festival
51E7/201 1 Lexington -Multi -Cultural Festival —,
5/7/201 1 Thomasville Spring Daze
5/ 14/201 1 Summerfield Founders Day
Stormwater SMART was created by the Piedmont Triad Council of Govern-
ments to help Phase II and Jordan Lake communities comply with Public Edu-
cation and Outreach and Public Participation requirements. Stormwater
SMART is supported through dues paid by member governments.
Which area best describes where you
(% based on 723 answered questions)
2%
60%
Do you think the overall water quality of the
rivers, streams, and lakes in your area are:
(% based on 727 answered questions)
Which of the following do you believe have the biggest impact on water quality?
(% based on 713 answered questions)
■ Wastewater from manufacturing plants
■ Sewage treatment plants
■ Pollutants that wash out of the air like acid
rain
■ Rainfall runoff from yards, parking lots, and
streets
■ Rainfall runoff from farms and agricultural
operations
■ Dirt eroding from construction sites
Trash that gets dumped into lakes and rivers
by boaters and other recreational users
How often do you use fertilizer on your lawn?
(% based on 725 answered questions)
4%
— Monthly
■ Two or three times a year
Once a year
E Never
Have you ever tested your soil to determine how
much fertilizer is needed?
(% based on 723 answered questions)
18%
■ Yes
■ No
If you wash your vehicle at home, where does the
soapy water flow?
(% based on 728 answered questions)
■ Into the grass, dirt or gravel
■ Into the street or driveway
■ I don't wash my car at home
If you own a pet, how often do you pick up pet
waste?
(% based on 601 answered questions)
22% ■ Always
■ Often
0 Sometimes
■ Rarely
■ Never
When it rains, stormwater is collected on streets and parking
lots and runs into a storm drain. After stormwater runoff
goes into a storm drain, it goes to ...
(% based on 657 answered questions)
■ The city's regular sewage
treatment plant
■ A special sewer treatment plant
■ Nearby fields and yards
■ Closest river, stream or lake
■ Drainage pond
I
CITY OFBURLINGTON
STORMWATER DIVISION
1103 S. Mebane St. PO Box 1358
Burlington NC, 27215 Burlington NC, 27216
(336) 222-5140
www.BurlingtonNC.gov
stormwater@ci.burlington.nc.us