NCS000421_ANNUAL REPORT_20160108

STORMWATER DIVISION CODING SHEET
MS4 PERMITS
PERMIT NO.
I"
DOC TYPE
PERMIT
❑ FINALZNLJAL
REPORT.
❑ APPLICATION
❑ COMPLIANCE
❑ OTHER
DOC DATE
.lp D
YYYYMMDD

Public Services Department
Stormwater Services Division
Noit n-i i CAROLINNS INT$ RNN I-IO NA 1, 07 '"
January 8, 2016
Via LISPS Priority Mail
N.C. Department of Environmental Quality
Division of Energy, Mineral and Land Resources
Attn: Mike Randall, Stormwater Staff Engineer
1612 Mail Service Center
Raleigh, NC 27699-1612
RE: Annual Report
City of High Point
NPDES Permit Number NCS000421
Dear Mr. Randall:
Enclosed are three copies of the FY 2014/2015 Annual Report for the City of High
Point's stormwater discharge permit. The Annual Report summarizes the stormwater
program components that were implemented to achieve compliance with the permit.
Please do not hesitate to call or e-mail, should you have any questions.
Respectfully,
�C.
Derrick Q. Boone
Public Services Manager
Enclosures
.Iq�
City of High Point, P.O. Box 230, 211 South Hamilton Street, High Point, NC 27261 USA
Fax: [phone] Phone: [phone] TDD, 336,883,8517

FY 201.4-201.5 Ann afl Report
City of.High Point
Stormwater Discharge Permit
NPDES Permit Number NCS000421
Submitted: January 7, 2015

I certify, under penalty of law, that this document and all attachments were prepared under my
direction or supervision in accordance with a system designed to assure that qualified personnel
properly gather and evaluate the information submitted. Based on nay inquiry ofthe person or
persons who manage the system, or those persons directly responsible for gathering the
information, the information submitted is, to the best of my.knowledge and belief, true, accurate,
and complete. 1 am aware that there are significant penalties for submitting false information.
including the possibility of fines and imprisonment for knowing violations.
Gregory Demko, City Manager
Date
1

The City of' High Point continues to progress and develop a stormwater management program to
comply with the requirements of NPDES Permit Number NCS000421. The Stormwater Services
Division is responsible for ensuring that the City is in compliance with the requirements of l-ligh
Point's MS4 Phase II NPDI S stormwater discharge permit. The responsibilities of'permit
compliance are split between the Publie Services Department, Planning and Development
Department, and the Engineering Services Department.
The purpose of this report is to summarize the stonliwater program components that have been
inlplelllented during the fiscal year (FY) 2014-2015 of the stormwater discharge permit. The
following report will provide all overview of the progress that the City of 1-Iigh Point has made in
1r11plClllelltrrlg file slX Mill1111Lim control IncaSUrCS for [lie MS4 Phase II NPDES Permit; which
includes: Public Education and Outreach; Public Involvement and Participation; Illicit Discharge
Detection and F-11im atloil; Construction Site Runoff Controls; Post -Construction Site Runoff
Controls, Pollution Prevention and Good Housekeeping for Municipal Operations.
Public education and Outreach on Stormwater Impacts
In order to meet the objectives of the public education and outreach program, the City of E-ligh
Point continues to rely on the collaboration and building of partnerships with othcr governmental
entities while implementing some of its own public education Best Management Practices
(13M1's).
Piedmont Triad Water Qualitt- Partnership
The Piedmont Triad Water Quality Partnership is a collaboration of 18
local governments in the Piedmont Triad that work together to educate
residents about stormwater and water duality issues; including non-poilit
source pollution, regulations, and best management practices. Joint
funding is used to broadcast television Co111n1CrciaEs and purchase
CdLICatloll materials SUCK as brochures, watershed signs, and storm drain markers.
The website address for the Piedmont Triad Water Quality Partnership is
(littp://www.piednioiltwatergtiality.ot-g/). Refer to Appendix A for the FY 14/15 Anniml Report
Ior the Piedmont Triad Water Quality Partnership.
Keep High Point Beautiful
The Keep High Point 13Cautifiil Chapter follows a practical - OP
approach that unites citizens, businesses. and orgallint lolls wlthill ee �
the City of High Point to find solutions that advance the coreBemaNfid
issues of preventing litter, reducing waste, and beaLltl ly111g NOR"I El CAROLINA'S 1N r F IANATIONA.l: rrr
KEEL AM 11611 BEAU TIPULA ILIATE
2

communities. Meetings are held on the third Monday of every other month. As part of the greater
Keep America Beautiful, this organization looks to citizens, government, businesses, and
industries within the corporate limits of the City of High Point to accomplish the requirements of
the Chapter. The Stormwater Division relies greatly upon this organization with helping to
promote educational outreach opportunities along with volunteers to help clean up local water
ways and to prevent further litter and debris from entering into the s(ormwater drainage system.
Stormwater Service Division Educational Outreach
The Stormwater Services Division continues to implement and
develop its own public education and outreach for FY 14115. The
Stormwater Services Division updates and maintains a website
http://www.highpoininc.Gov/pubsrv/stormwater_divisionjndex.cfm.
The website includes a section on public education and provides a
link to the Piedmont Triad Water Quality Partnership website. The
website also provides information on stormwater BM1's, links to
water quality related TV advertisements, and information on
ftt "inl�' f�,da
volunteer opportunities. A link is available for citizens to request a speaker to come and speak
on the topic of water quality.
Water Quatitt, in the Classroom
The Stormwater Division staff works with students throughout area schools within the City of
}-High Point, offering a variety of programs to address water quality issues and the impacts upon
stream habitats and wildlil-e. Study sessions can be designed for inside and outside classroom
settings for elementary, middle, and high school students (see Appendix B, Neighborhoocl Neivs,
September 2015). These activities continue to be developed, and the Stormwater Division will
respond to requests from teachers for specific demonstrations and discussions.
Eirvrroscape and Wheel of Water Presentations
In addition to working with area schools, the Stormwater Division conducts presentations that
revolve around the l3nviroseape and Wheel of Water to address potential sources and
contributors to the degradation of water quality. "These presentations are used during public
events held throughout the year.
The Enviroscape is a portable model used to help people of all
ages better understand point and non -point source pollution
through hands -oil -demonstrations. This helpful model is used
to connect students to pollution sources in their own backyard.
including parking lots, construction sites, pet waste and
agricultural impacts.

The Wheel of, Water is a working spinning wheel designed to let
students randomly select questions regarding water duality and
discuss the answers. There are three ICVCIS Of'CILICStiOlIS C01IM-11ing
water p011tlti011, Stormwater, and illicit discharges and the impacts to
overall water duality.
Program Educational Booth
The Stormwater Division staff designed and produced educational
materials and public information displays for various events held
thrOughotit the year. Material can be available for all ages at each
session. Pamphlets and brochures on water quality issues have also
been placed in City ]-fall, the Library, and the Piedmont
1lnviromllental Center.
Watershed Signs
Signs have been placed along major streams throughout t}lc City Of., High
Point identifying the watershed name and in some cases the individual
stream name. These signs increase public awareness about the importance
of'watersheds and encourage good stewardship ofthe states valuable
rivers, sti-cams, wetlands, lakes and ground water. The City Of I-ligh Point
organizes its water resOilrce planning around watersheds in order to provide
a meaningful process for maintaining or restoring the health ol'our streams,
lakes and rivers. Informing citizens about watersheds close to home offers a
better understanding of how activities in II1diVidUal watersheds affect the
quality ol�water u1 then- CO111mL1I11tieS and adjoining; watersheds.
Public Involvement and Pat-ficipation
The City of I-ligh Point sponsors a number of volunteer programs that Focus on reducing the
a111ount of trash and litter along streets and waterways. The City Of High Point either sponsored
or Assisted in the following volunteer programs in F'Y 14115:
Big Sweep
The III Sweep event held on October 10, 2015 had a total ol' 162
volunteers with an estimated 67 bags of�trash and 17 bags of'
recyclables removed from 10 sites. An estimated 5 miles ol�
waterways and roadways were cleaned up by volunteers.
4

The Great American C'leanrrp
The event was held on April 25, 2015. A total of 434 participants
collected an estimated 1,340 pounds of trash and 70 pounds of
recycling, and 262 Mowers were planted at local schools.
The Public Services Department continues to promote the Adopt -A -
Stream and Adopt -A -Street programs. The focus of both programs
is to promote public awareness through litter and debris removal
along public right-ol=ways and waterways.
Adopt a Street Progranr
For the period July 1, 2014 to June 30, 2015, a total of' 133 I)eople volunteered and collected
2,325 pounds of litter and 305 pounds of recyclables.
A dopt-A -Stream Program
The Adopt -A -Stream Program provides individuals and grOUpS the
opportunity to become involved in an environmental program that helps
protect our natural reSOurces. The objectives of this program are to
increase community involvement and awareness ofthe City's water
resources, while working to improve the water quality and overall
stream habitat. Participants illuSt agree to collect litter along; (heir
adopted stream twice a year for at least two years. Currently, there is
only one active participant in the program.
CC,ity of High Point
Adopt
-A-
Stream
'Kirkman Park
EI'e-meIntary
5

,Sfnrnl Drrrin M(rrkiill; (rir d/or Stencllritg \ () 1 ) tj
MI ) I
N G
The Stormwater Division has conducted a Stornl Drain
Marling/Stenciling program since 2007. This program encourages 1
local businesses, scout groups, neighborhood groups, and others to
get involved in protecting local water quality by painting `_J1i0
Dimil)big, Drai;is to Hlalei•wq'i>s" to area stornlwater drainage DRAINSTO WAI'ERWAY
inlets. An estimated 1,639 stormdrains have either been narked or
stenciled since the start ofthe program.
Volwiteer Request wi Wehsite
A voiunteer request lbi-m has been installed on the City of High Point
wcbsite. Interested citizens can request to be contacted by the
Stormwater Division for the following activities:
• Adopt a Stream
• Stornl Drain Marker Program
• Request to have a speaker on stornlwater relates[ topics
117E ,5'loi-ni Nalei• Dlvisioi7 i-eceii-ecl 11 web hohinicei- requests ch11.ing
F'Y 14115,
Illicit Dischm-ge Detection acid Elimination
The Stormwater Services Division continues to iniplenlent a
stornlwater infrastRICIUI-e il1VClltOl_y prOgrarll. City personnel and
summer interns have worked in the past to collect spatial data and
incorporate the data into a series of�inaps containing the
stornlwater inti-astructure. Spatial data has been collected using
GPS units and then incorporated into the ArcGIS system. The GIS
database is constantly being tipdated with new data collected front
construction and the maintenance/upgrades to the existing
stornlwater drainage infrastructure. It has been estimated that 96%
ofthe stornlwater drainage system has been inventoried. The
above shows a sample area that Nvas completed as part ofthe City
off-ligh i'oint Stormwater inventory project. A red asterisk
identifies a stornlwater outfall.
t am interested in finding more about
Volunteeringt
❑RiwnDrain Mar" ►„ m
{] R"Wil A WOW
. mucak, AegWk1d Ten
r --
minad
+warns:
I
Ali Illicit Discharge Detection ailll Eliminationi Maiwal was designed for the development of'
the IDDF program in .tiny 2011 (revised Tall 2015). Stormwater Division employees continue to
Utili e the IDDE Manual for identification o['follow-up on illicit dischal'ges.

The Stormwater Services Division continues to implement a
(fry weather monitoring; program. The initial part ol.,lhe
program involvcd the inventory of all I:?PA defined standard
classified out Falls to monitor the current conditions after a 72
hour period of dry weather. Water quality data is collected if
flow has been detected through an outfall to determine whether
an illicit discharge has occurred. A total of 2G3 out of 1.122
(23.44`/0) outfalls were inspected through the Dry Weather
Monitoring Program during the FY 14115. Personnel will ccnitinue to monitor the LPA defined
outfalls and work towards the goal of inspecting all of the City of High Point outfalls thrOLlghoLlt
the stormwater drainage system.
Illicit discharges are addressed by the Stormwater Services Division as identified through the dry
weather monitoring program, customer service line; reports received from field crews, or from
the stornlwater infrastructure inventory program. The City of.'High Point Illicit Discharge and
Connection Ordinance is utilized for enforcement once illicit discharges are detected. A total of
19 illicit discharges were identified by the Stormwater Services Division and eliminated during
the FY 14115.
The City of I-ligh Point relies on local citizens, field staff, and comprehensive inspections to
detect potential water quality problems quickly, so that appropriate actions can be addressed
before significant water quality degradation occurs. Citizens reporting incidents that have
occurred within City limits can report directly to the Stormwater Division at [phone]
during normal business hours (MOnclaY through Friday; 7: 00 am to 5: 00 pw). likewise, other
City departments or outside agencies can report water duality incidents directly to the
Stormwater Services Division as well. The City of f ligh Point Customer Service line (330) 8b'3-
3111 is also available for citizens to notify the City of illicit discharges and connections during
or after business hours, Alf calls are documented and the information is forwarded to the
Stormwater Division for follow-up. Date, time, location, and description of the discharge or
connection should all be noted. The Stormwater Division will then conduct a field investigation
into the potential source. This can help to determine the type of problem and the level of
response required.
Construction Site Stormwater Runoff Control
The Engineering Services Department implements and enforces the City of High Point's
sediment and erosion control program in compliance with the State of North Carolina Sediment
and Frosion Control program. Section 9-7-11 of the City ol' High Point Development Ordinance
provides a regulatory mechanism for erosion and sediment control. Construction plan review and
site inspection are incorporated into High Point's sediment and erosion control program as well.

The Erosion Control Program is responsible for reviewing and approving Erosion Control Plans,
issuing Land -disturbing Permits, inspecting Erosion Control Measures, enforcing'State and Local
Erosion Control Ordinances, and investigating complaints from citizens concerning
sedimentation. The Erosion Control Program provides a copy of the NPI ES Stormwater
Discharge Permit for Construction Activities with cacti land disturbing permit that is issued. All
storm SCWCI- C01IStRIC11011 IS inspected by City Staf f tO C1ISLICc CO11S1StCnCy with approved
stormwater plans.
An education pamphlet for erosion control operators was created and is currently distributed by
the Planning and Inspections Department with all blinding permits. The City of I-ligh Point
Custonler Service Line [phone] is available for the public to report sediment and erosion
control issues. All calls are documented and the information is forwarded to the Engineering
Services Department f01' follow-up. All city erosion control program staff attends annual
sediment and erosion control scuninarslworkshops to stay abreast ofeurrent erosion control
methods.
Post -Construction Stornnvater Management in NC_ 1v Development and Redevelopment
Regular maintenance is crucial to ensure that a water quality device effectively removes
stormwater pollutants. Pursuant to Section 9-7-5 (d) 5 of the Citt- of High Point Dei,elopmaemt
Ordinance, engineered stormwater control structures must be inspected annually and the City iS
required to record the results and notify the responsible property owner or owner's association
when maintenance or repairs are necessary. Upon inspection; if repairs are needed, the
responsible party is given 90 days to make the necessary improvements. The City of Minh Point
BMP Design Manual and the Stormwrater BMP Maintenance Guidance Manual provides
general design guidelines for major- BMPs and recommended maintenance schedules.
"file E-ligh Point Planning and Development Department revised the Development Ordinance to
comply with the post -construction site ru110fi'conti•01 requirements ofNPDES Phase II
stormwater regulations in FY 06/07. The City of l-ligh Point continues to implement the
Following post -construction storillwater management practices and strategies:
• Watershed development plan review;
• Require alternate and engineered stormwater controls for development and redevelopment as
defined in Chapter 7 ofthe City ofl-ligh Point Development Ordinance;
• Require and enforce stream buffers;
• Conduct structural stornlWater BMP inspections;
• Implement and cnlorce Chapter 7 of the City of E-ligh Point Development Ordinance.

The Stormwater Services Division inspected 242 out of 407 stormwater
BMWs during FY 14115. Examples of deficiencies found during the
BMP inspections include overgrown vegetation, trees on dams, lack of
sufficient ground cover, erosion, and non-functioning BMPs (see belom,
fior a sunnn j, of the stormii-crier BiVIP in,symclions.for FY 14115). The
Stormwater Services is currently working with the responsible parties to
ensure that the required maintenance is performed.
BMP Inspection Stimmarp
BMPs Inspected
FY 2014/2015
BMPs Compliant at
Inspection
BMPs Brought
Into Compliance
242
58
99
Pollution Prevention/Good Housekeeping for Municipal O;peratii
The City of I-ligh Point continues to implement an operation and maintenar
MS4 system. The following activities are performed to prevent or reduce p
the stormwater drainage system:
• Street sweeping,
• Catch basin cleaning with a vactor truck;
• Removal of trash and debris from the drainage system through 6enc1u, „1«<„L,,Lai
��
activities;
Sllmmai:y of Street Sweeping Program
The purpose of the street sweeping program is to keep the City of
1-ligh Point's streets clean while removing sediment and associated
contaminates before they enter the storm sewer system and
eventually into the streams. The Stormwater Services Division
currently operates two street sweepers year-round to sweep Curb
and gutter streets within the City of 1 ligh Point. There are 45
routes that the sweeper operators utilize to sweep 1,300 curb miles.
It takes three months for two sweepers to complete routes 1-45.
The Central Business District (241 curb miles) is swept six times annually, four times during [lie
normal routes and twice during the fall and spring furniture markets. During; this fiscal year,
2,391 miles of curb and gutter streets were swept and 745.16 tons of litter, debris, and trash were
removed. Lealcollection is performed between November and January. During this fiscal year,
2,477.72 tons of leaves were collected. Litter collection is performed throughoLit the year.
During this fiscal year, 3.87 tons of litter was collected.

The trash/clebris picked up by the sweepers is disposed of at the
. Kersey Valley l indfill, with the tonnage dumped by each sweeper
kept on file. The sweepers are cleaned out daily at the equipment
wash bay at the Fleet Maintenance I'aCrhty to ensure that excess
materials are contained within the Oil/Sediment Separator. The
street sweeping material must not be allowed to re-enter the
storm water drainage system. The material must be dewatered in a
contained area and the water treated with an appropriate and
approved control measure or discharged into the sanitary sewer.
The solid material is stored and disposed of properly to avoid
discharging during a storm event.
The City does miscellaneous sweeping of'streets during the leaf season as required to keep
excessive dirt from the streets. The Stormwate,r Division will monitor and sweep areas as
necessary to keep leaves and debris from plugging stormwatcr catch basins. During the frill, the
Street Maintenance Division picks up leaves throughout the City of High Point. All leaves
picked up arc taken to the Ingleside Composting; and Mulching Facility for disposal with the
tonnage of leaves received at the Ingleside Facility kept on file. The Street Maintenance
Division currently operates five pull behind self-contained leaf collectors and three "one -mom
0j)e1Y11i017" vacuum truck mounted self-contained leaf collectors. The Street Maintenance
continues to utilise the "one-nran opeiviion" vacuum trucks for MiSCC11aneOUS cleaning along
heavily littered streets and right-of-ways. Streets are prioritized according to the amount of litter
with the streets that are ranked highest receiving the most attention. The Street Maintenance
Division works with Keep High Point Beautiful and its hitter Indexing program by removing
trash and debris from 12 designated zones within the city limits. "Trash and debris removal begin
in those zones with a high index rating of4.0 and then those with a 3.0 or lower inclex rating;.
Catch Ba.vin Cleaning and Maintenance
The stormwatcr Services Division operates one victor truck
for catch basin and pipe cleaning within the City of High
Point. Customer cads for flooding or clogged basins are
given the highest priority for maintenance. Drainage maps
have been created for the catch basin cleaning crew to inspect
the drainage structures and perform any needed preventive
maintenance. There arc specific areas in High Point that are
more prone to blockages clue to ]caves, trash, and litter. Those
problem areas are routinely checked and cleaned as needed. n priority ranking approach for
catch basins allows for municipal resources to be directed to areas and structures that generate
the Most pollutants. During this fiscal year, 24.77 tons of trash/debris was removed from 339
catch basins during cleaning and maintenance.
10

The vactor truck is de -watered into the sanitary sewer prior to disposal of the collected materials
and all collected materials are disposed of at the Kersey Valley Landfill. The tonnage of waste
received at the Kersey Valley Landfill is kept on File. The vactor truck is cleaned out at the
equipment wash bay at the 17feet Maintenance Facility that is equipped with an oil/sediment
separator and drains to the sanitary sewer.
Catch basins are inspected fOr structural integrity and evidence of
illicit discharge during cleaning. Any fluids that have been collected
during routine cleaning will be discharged to the sanitary sewer. If
gross contamination (seivage or oil) has occurred, cleaning stops and
is immediately reported to the supervisor for follow-up. The
Stormwater Division's goal is to inspect catch basins annually and
be able to incorporate routine cleaning. A checklist is used for the
classification ofrequired maintenance needed which will help to
prioritize a new schedule for the frequency of cleaning.
Documentation of' inspections is kept on file as each catch basin is
checked within the mapped areas.
Stormwater Pollution Awareness and Prevention Training
The Stormwater Services Division continues to implement Pollution Prevention/Good
Housekeeping training for City employees. A total of' 1 1 City employees have received training
for the FY 14/15. A PowerPoint presentation (Stormwater Pollution Prevention and Awareness
Training) was utilized and followed by a discussion on specific job activities that could impact
storrwater runoffand how they can be performed in compliance with stormwater regulations.
The topics that were covered in this training session included; IDDE program, possible sources
of pollution, vehicle washing and liieling, outdoor storage, waste containers and drum
management, vehicle parking lots, grounds maintenance and conservation management, good
housekeeping practices, preventative maintenance, and spill prevention and response measures.
The Stormwater Services Division conducted 14 municipal facility inspections for potential
impacts to water quality during F'Y 14/15. The First step that the City ol'I-Iigh Point initiated was
to evaluate and assess the city owned and municipal facilities in order to determine which
activities have a negative impact on water quality and to find solutions for these activities. The
overall objectives are to limit the amount of activities that are conducted outside and are exposed
to stormwater. The list of the City of High Point facilities inspected in the l{ Y 14/15 can be found
within Appendi_v C of the Annual Report. This inventory list is maintained; assessed annually;
and updated as necessary. A comprehensive list and map of municipal facilities will help staff for
the Stormwater Division build a better awareness of their locations within the MS4 service area
and their potential to contribute to storm water pollutants. Inventory of these facilities will also
serve: as a basis for setting up periodic Iacility assessments and file development of storm water
11

I)OHL10011 1)rCVClltiOI1 Mans where necessary. A copy ofthe assessment form that is used at the
nILIniCipail facilities Call be Iound in Appelldix D.
I'lie Stormwater Division conducts annual reviews of municipal owned facilities with in
individual Phase 11 NPDES stormwater permit. Each facility has its own Sforr mwfer Pollulion
Pi-everalion Phan (WITP) that is followed by responsible staff. The SWPPI' is reviewed along
with any timelines of monitoring reports and the results of inspections and subsequent Follow-up
actions at each focihty are kept on file. Currently the City of High Point has developed SW1'PP's
for Westside Walter Treatment Plant, Eastside Water Treatment Plant, I Ir- l ran, fleet
Maintenance and Environmental Services, and the Materials Recovery facility which currently
hole! Phase 11 NPDES Permits.
Total Maximum Daily Loads (TMDLs)
The Stormwater Services Division continues to develop a plan to address TMDL requirements
for the following streams: Richland Creek and East Fork of the Deep River. Maps have been
created that identify the watersheds, streams; and corresponding Outfalls that discharge into the
impaired streams with designated 'I'MDLs. The Stormwater Division is currently in the process
of identifying existing water quality data and creating; a monitoring; plan for the I"ecal Colifornl
TMDL that is in place for Richland Creek, Once this monitoring plan is completed, a similar
plan will be developed for the East Fork ofthe Deep River. Thus far, the Stormwater Division
has selected site locations for sampling and confirmed those sites using; GPS equipment in the
field. A map of these sampling locations is included as Appemlix E. A quarterly schedule for
collecting] samples at all 12 locations will comply with the EPA standards (five samples
examined during] a 30 day period). Stormwater Division staff is currently working; with the
Laboratory Services Division in order to schedule sampling dates for the first quarter of2015.
12

•
Piedmont Triad
Water Quality
Partnership
Annual Reports are available online
www. piedmontwaterq uality.org
Table of Contents
PTWQPPartners.........................................................................................2
FY 14-15 PTWQP Cost Shares...................................................................3
FY 14-15 PTWQP Budget..........................................................................
4
Public Education Efforts..............................................................................
5 •
FertilizerTopic Campaign........................................................................ 6
Carolina Yards and Neighborhoods Program .........................
CompostBin Program..............................................................................8
Soil/Fertilizer Workshops.......................................................................9
BowlingAlley........................................................................................
10
BaseballAdvertising...............................................................................
11
Website/Social Media............................................................................
12
Partnership Outreach Efforts..................................................................14
MeetingMinutes....................................................................................15
0
Page I I

r11
PIEDMONT TRIAD WATER QUALITY PARTNERSHIP HISTORY
Background
Jurisdictions within the Randleman Lake Watershed began meeting in 2000 to
determine how to meet the stormwater management requirements for the
Randleman Rules. In early 2002, education initiatives were discussed, and it was
determined that the same initiatives could be used to meet NPDES Phase II
requirements. Jurisdictions outside of the Randleman watershed were invited to
attend to discuss a joint effort that would satisfy both requirements and create
efficiencies for participating communities.
The Piedmont Triad Water Quality Partnership (PTWQP) was formed by interlocal
agreements between 10 initial members. As interest grew, so did the number of
participants. In FY 2014-2015 we had a total of 18 members. Representatives from
the participating governments meet quarterly to discuss regional education efforts.
2014-2015
Alamance County
•:•
Archdale
•:•
Asheboro
:•
Burlington
•:•
Clemmons
:•
Forsyth County
Greensboro
•:•
Guilford County
•:•
High Point
•:
Jamestown
0
Kernersville
❖ Lewisville
PTR WA
Randleman
Randolph County
Rural Hall
Trinity
Winston-Salem
Pa ge 12

F'Y 201.4-2015 PARTNERS COST SHARES
Participation cost in the PTWQP is shared among the members. Each partner's
baseline education program rate is determined by the jurisdiction's population
totals.
Population Totals
0 - 25,000
25,000 - 100,000
100,000 - 200,000
200,000 -and above
Partner's Cost Share
$1,500
$3,000
$5,000
$7,500
PTWQP
Stormwater Education Costs (FY 14-15)
Member •
Baseline Education Program
Alamance County
$3,000.00
Archdale
$1,500,00
Asheboro
$3,000.00
Burlington
$3,000.00
Clemmons
$1,500.00
Forsyth County
$5,000.00
Greensboro
$7,500.00
Guilford County
$3,000.00
High Point
$5,000.00
Jamestown
$1,500.00
Kernersville
$1,500.00
Lewisville
$1,500.00
PTRWA
$500.00
Randleman
$1,500.00
Randolph County
.$5,000.00
Rural Hall
$1,500.00
Trinity
$1,500.00
Winston-Salem
$7,500.00
TOTAL
$54,500.00
Baseline Education Program includes continued support for Carolina Yards and Neighborhoods
Program, Compost Bin program, and the airing of the television commercials, and the purchase of
campaign related promotional items for community distribution.
Page 13
•
0

i
0
FY 2414-241.5 BUDGET INFORMATtON
Each year educational and budget initiatives are established by the members of the
group. In fiscal year 2014-2015, the selected priorities included addressing fertilizer
application, compost bin education, promoting Lenny the Lifeguard and soil health
workshops.
FY 2014-2015 Cost Share Revenue
$54,500.00
FY 2013-2014 Revenue Carried Forward
$31,213.88
FY 2014-2015 Total Revenue
$85,713.88
2014-2015 ��. `•20142015
Proposed Actual
Ex enditures Expenses .
A. Advertising
$32,000.00
"•"� .'$32;611.Q0` '
Television/Social Media (Topic Campaign+ video supplies)
". ' i ' r'
Lenny the Lifeguard -Advertising
$6,000,00
$5,968.00
Bowling Alley Advertising159Z.00:
Radio (Topic Campaign)
$4,000.00
$4,000.00
ADVERTISING SUBTOTAL
$42,000.00
J$44,19.6.00
B. Miscellaneous
$1,500.00
Website frosting & Domain Name Renewal
MISCELLANEOUS SUBTOTAL
$1,500.00
C. Outreach
CYN Book Workbook Reprint: $2,835.11
Compost Bins: $4,265.05
$4,000.00
Lenny Costume:$ 278.50
Pencils and Decals: 2 453.50
Lenny the Lifeguard Giveaways
Bookmark:$1,388.00 Frog puppets:$201.85
$4,000.00
$1,893:77
Community Display Material/Supplies
T-shirt: $303.92
Topic Campaign Print Material $76.49
$3,000.00
$4,727.79
Topic Campaign Giveaways- Soil kits:$4,651.30
OUTREACH SUBTOTAL
$11,000.00
$16 14 3' 72
GRAND TOTAL EXPENDITURES FY 2014-2015 $54,500.00 $60,649.72
Information is based on current data available at time of report and is subject to change.
Pa4Ye 14

•
PUBLIC EDUCATION EFFORTS
By collaborating with long standing partners in the community and effectively
utilizing al# our resources the educational obligations of our individual NPDES
permits were fulfilled for fiscal year 2014-2015.
The 2014-2015 tcpic campaign was "fertilizer." The campaign included local
television and radio advertising along with distribution of soil kits at workshops
offered by North Carolina Cooperative Extension Services.
Our official mascot Lenny the Lifeguard was promoted this year through in game
sponsorship signage at McCrary Park in Asheboro, home of the Asheboro
Copperheads semi -pro baseball team.
This year the PTWQP decided to purchase banner ads at five local bowling alley
facilities in the communities we serve.
The Carolina Yards and Neighborhood Program (CYN), designed for homeowners,
offers a variety of workshops based on the nine landscape principles adopted from
the Florida Yards and Neighborhoods Program. To encourage workshop participation
we decided to offer a shorter version of the original CYN workshop that focused on
only one of the nine principles associated with the program: fertilizer.
Additional information can also be obtained from our website by visiting
www.piedmontwaterquality.org.
•
YaO,e 15

•
Tom CAMPAIGN -FERTILIZER
A total of $32,611.00 was spent on the
general topic public education campaign. The
campaign included television and radio ads on
local broadcast stations from March to May of
2015. To engage and inspire AP
environmental teachers, an instructor
requested a copy of the commercial. The
instructor provided the video link to nearly 90
teachers in schools listed below.
• University of North Carolina at
Asheville
• Charleston West Virginia
• Woodward Academy Georgia
• North Carolina State University
• University of North Carolina at
Charlotte
Radio Advertising
A general radio message ran from March to May of 2015 at a total cost of
$4,000.00 on La Raza-98.3, a Hispanic -only radio station located within our
communities. Broadcasting and production services were provided by the radio
stations. During the campaign 120 ads aired.
Television Advertising
Television Advertising Campaign Effectiveness
Total Number of Spots
Total Cost
WGHP
103
$11,490.00
Wx1I
47
$10,000.00
W FMY
78
$8,600.00
Time Warner
175
$2,521.00
TOTAL
403
$32,611.00
1'age 10

•
CAROLINA YARDS AND NEIGHBORHOODS (CYN) PROGRAM
In FY 2014-2015, the program continued within
the participating regions through workshops and
distribution of printed materials at various
community events.
NC Cooperative Extension and the PTWQP
continuously investigate ways to increase
awareness about the Carolina Yards and
Neighborhood Program and other landscape
programs. We continue to be appreciative of the
support provided by NC Cooperative Extension
and our other community partners.
Several landscape related workshops were held
during the fiscal year. In Alamance County,
a rainwater catchment (cistern) workshop
was held for homeowners. Twenty homeowners Rainivater collection
were present at the workshop. At this event and
five others, a total of 415 piedmont yardstick workbooks were distributed.
In Guilford County, forty-two classes were held for homeowners during the fall and
spring of this fiscal year. Homeowners were able to learn sustainable lawn care
techniques, proper pruning and planting techniques for the season. Combined,the
workshops reached over 1,200 participants.
This year the major theme for the topic campaign and the workshops focused on
fertilizer and soil health. A workshop was customized to address this important
issue.
Additional information about the Carolina Yards and Neighborhoods program can be
obtained by visiting our website at www.carolinayards.org.
Page 17

n
LJ
•
COMPOST BIN PROGRAM
Backyard composting is a great way
to manage organic materials
produced in your home and around
your yard. By composting these
materials homeowners are able to
prolong the life of landfills and
reduce costly expenses and
environmental impacts. Rich
nutrients can be found in organic
material that can be added to soil
which improves texture, promotes
root development in plants and
creates a good environment for
microorganisms.
Backyard Composting
This fiscal year, 4 compost bin workshops were provided by INIC Cooperative
Extension agents in Alamance, Forsyth, Guilford and Randolph counties. As
incentives, several 80 gallon compost bins were raffled off at various workshops
and special events throughout the surrounding communities. This year Randolph
County decided to dispense their allotment of compost bins to workshop attendees,
local cooperative extension for use in the demo garden, and local high schools
located within Randolph County. The total cost for 100 compost bins, workshop
material and weather resistant vinyl decals was $4,814.05
Compost Bin
pace J8
,r

0
SOIL/FERTILIZER WORKSHOPS
Reading the label on commercial
fertilizers can be confusing for most
homeowners unless they understand
what the numbers mean and when to
use them. The three numbers, such as
4:1:2, represent the percentage of
nitrogen, phosphorus, and potassium in
the fertilizer.
Applying fertilizers that are not balanced
formulas, or over applying any fertilizer,
carries the risk of damaging plants and
inhibiting growth. Applying fertilizers
heavy in one nutrient needs to be done
at the proper time to produce the results
you seek.
To help homeowners understand the important details associated with fertilizers,
the PTWQP and Cooperative Extension Agencies in Alamance, Forsyth, Guilford, and
Randolph County decided to offer soil health and fertilizer themed workshops in this
fiscal year. More than 60 homeowners attended the workshops. During the
workshop, attendees had an opportunity to receive a soil kit contained in a 2 gallon
bucket. Each kit contained a soil probe, small hand trowel, informational material
and garden gloves. The total cost for 100 soil kits was $4,651.30
•
Page 19

•
•
BOWLING ALLEY
This fiscal year the PTWQP decided to advertise with local bowling alleys located in
Asheboro, Burlington, High Point, Kernersville and Winston-Salem. Since the stark
of the campaign, the five bowling alleys combined have received more than 25,000-
visitors. During special events the number of visitors increases significantly. Each
bowling alley has allowed the partnership to have Lenny the Lifeguard day. On
Lenny Day educational material and giveaway items will be distributed.
Alaniance County Bowling Alley
P;ige 1 (0

BASEBALL ADVERTISING
The sponsorship banner ad located at the Copperhead Stadium in Asheboro was still
visible during a portion of this fiscal year. The Southeast Regional American Legion
tournament played from August 7-11, 2014.
The Copperheads sponsored event the "fall ball" allowed local high school teams to
play 4 games per day on Saturday and Sunday during a eight week period ending
in October. During the event, staff estimates 100 visitors per game.
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Page I 1 I
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•
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FY 2014-2015 WEBSIT.E OUTREACH
This fiscal year, the PTWQP continues to find unique and interesting ways to
increase awareness with the use of social media outlets. Visitors are still able to
visit our website to gain information on preventing pollution by learning important
tips concerning landscape fertilizer application, controlling construction runoff,
eliminating workplace pollution, and proper disposing of automotive and pet waste.
For FY 2014-2015 the website received a total of 239,053 hits, a significant
increase from last year's total of 135,687. Ail television and radio ads, printed
material and promotional items contain website information.
PTWQP Website Performance
The table below shows the total number of website for FY 2014-2015,
Month Hits
August 20.14
October 2014
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December
,
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February 2015
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Page 1 12

FY 2014-2015 WEBSITE OUTREACH -SOCIAL MEDIA
Social media engagement allows interaction with individuals with weekly trivia
contest. The number of likes for the Lenny the Lifeguard Facebook page increased
to 172, up 30 from last year. To continue to increase traffic on Facebook , Twitter
and Instagram, trivia questions are posted regularly for viewers.
Lenny's fans reside mainly in the triad area Winston Salem is ranked number one
with the largest number of fans, followed by Greensboro, High Point, Clemmons and
Kernersville.
In addition to the Facebook page, the Twitter page, which launched on April 2,
2014, obtained 20 followers and posted 275 tweets in fiscal year 2014-2015.
Tanglewood Park, Durham NC Stormwater, WXII news reporters, Kenny Beck, Brian
Slocum, Kimberly Van Scoy retweeted and/or favored a tweet by Lenny. On
Instagram, Lenny has 26 followers and 56 posts.
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Page 1 13
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•
•
OUTREACH EFFORTS
In FY 2014-2015, the PTWQP outreach efforts in the community included
participation in more than 100 events, and distribution of more than 9,000
giveaways to over 19,000 children and adults.
Community outreach is wonderful way to increase awareness about protecting
water quality. Our mascot Lenny was busy in this fiscal year, participating in
festival events and visiting local elementary schools. Promotional items distributed
by members included litter bags, tattoos, coloring books, key chains, shopping
bags, pens, stickers, activity books, scoop the poop stickers, fans, pencils and
seeded bookmarks. In addition, 4 compost bins workshops were held at
Cooperative Extension offices in the four counties.
Our partners participated in some amazing events this year, which included Big
Sweep, Creek Week, Earth Day, Nascar Day, Arbor Day, Earth Week, Carousel
Festival, Active City Streets, summer camps and •local classroom presentations.
Some community outreach highlights include the following; in Winston-Salem over
900 students were educated about the importance of protecting water quality
through classroom presentations, library programs and special events.
In Burlington, Ciemmons, Greensboro, High Point, Kernersville, Rural Hall, Forsyth
County and Alamance County distribution of promotional items occurred at events
such as Earth Day, Great American Clean- up, career fairs, summer camps,
wellness fairs, and Big Sweep.
In Randolph County, four electronic recycling and hazardous waste collection events
generated 30,018 pounds of e-waste, 3407 pounds of shredded document ^aper,
956 pounds of household hazardous waste 1,080 pounds of plastic, and prevented
19,300 doses of medication from entering our local water ways through proper
disposal. This year's Arbor Day and Nascar Day celebrations provided an
opportunity to educate over 1,500 individuals.
Lenny the Lifeguard participated in the American Public Works Association North
Carolina Chapter Stormwater Conference that was held in Winston-Salem on
September 15-16, 2014. Lenny distributed informational material to stormwater
professionals statewide.
Partners are able to learn more about various topics by checking out videos from
our library collection. In FY 2014-2015, the Municipal Good Housekeeping video and
Webinar entitled "Improving Quality -Reducing Curbside Contamination" was utilized
to educate 25 municipal employees in Jamestown.
Page 1 14

•
MEETING MINUTES
Piedmont Triad Water Quality Partnership
April 16, 2015
10:00 am
Minutes
The meeting was held at the PTRWA building located at 7297 Adams Farm Rd.,
Randleman, NC. Officers Present: Roseann L'Espearance and Lavelle Donnell, Co -
Chairs; Joy Sparks, Treasurer and Martha Wolfe, Secretary.
1. Roseann called the meeting to order.
2. Members in attendance signed roil call for voting recordation. A quorum was
present. (10 member governments) Attendance listed helow:
Alamance County
Archdale
D. J. Seneres
Asheboro
Burlington
Danny Scales
Ciemmons
Judy Cherry
Forsyth Co.
Amy Crum
Greensboro
Lavelle Donnell
Guilford County
Justin Gray
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Lewisville
Lynn Hall
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph Co.
Eric Martin & Jeff York
Rural Hall
Trinity
Winston Salem
Roseann L'Esperance
3. Approval of minutes from 4-16-15 meeting - Lynn Hall moved to approve the
minutes as presented. The motion passed by unanimous vote.
4. Social media updates -- Judy Cherry reported that the Lenny Facebook had 168
"Likes". 67% female and 33% male. The Twitter page had 168 tweets posted and
11 followers. Emily Harrison was not present, but she sent in a report that an
Instagram account was set up in February 2015. There have been 25 posts and 17
followers. If anyone has an event and Lenny is present, remember to send your
pictures to Emily. 0
Page I 17

5. Rain gauges - Anita Simpson reported she did not have time to get prices on
the different types of rain gauges. She hopes to have this report within the next
few weeks. Roseann asked her to email this information to her and she will send to
the membership.
Lavelle reminded the members we are ordering rain gauges to use as give -a -ways
with the Water Wheel Game. Roseann asked Anita if she would get a sample of the
Jr. Rain Gauge to share with the partners.
6. Farmer's Market Opportunity - Judy Cherry said there is a Farmer's Market at
Tanglewood Park. There is no cost to be a sponsor, but it appears they need a
sponsorship volunteer to be the Market Manager at the sponsored event. This is
someone to tell people which table they have for the day. The Market Manager
would be responsible for accepting money from the vendors if they have not
already paid. The sponsor volunteer would be responsible for working the week of
the event. The days are Thursday 4:00 pm - 6:00 pm and Saturday from 8:30 am
- noon. This is the second year of the market.
Roseann said we should think about this and bring it back at the July meeting. She
suggested the partners check out the different Farmer's Market in the areas to see
if we would like to sponsor events this summer. The group talked about other
Farmer's Markets in the area. Roseann agreed to check out the Cobblestone
Farmer's Market. Greg Patton reported that there is a Farmer's Market in
Randleman on Friday May 22, 2015, live music and food trucks.
Lavelle said if we make a commitment to have a sponsorship at one of the markets,
then the members need to show up. Roseann asked for a show of hands who
would attend. There seemed to be sufficient interest. The following,agreed to
check out Farmer's Markets and send the report to Roseann. This report should be
sent to Roseann by the middle of May.
• Guilford Co. - Anita Simpson and Justin Gray
• Forsyth Co. - Roseann L'Esperance
• Alamance Co. -- Danny Scales
7. New Outreach Program - Justin Gray is researching and compiling information
for a 'Citizen Guide to Stormwater Pollution". It is an informational packet for
citizens. He is open to including more information from the partnership.
Roseann asked Justin to email the guide to the partners. A majority agreed to
pursue this joint project. It was agreed to convert this guide as a PDF to put on the
partnership website. Also, print as a hard copy for the partners to give out to the
public and special events. A sub -committee was formed including Roseann
L'Espearance, Lynn Hall, Lavelle Donnell and Justin Gray.
8. Topic Campaign 2014-15 Updates - Lavelle distributed a copy of the TV ad and
the printed bookmarks to each partner, She also handed out the TV ad schedule of
• times & stations when the ad was aired.
I'age 116

Fertilizer/Soil Workshop Updates — Roseann reported that Forsyth had 21 •
attendees.
Karen Neal said Guilford County Ext. Agency is willing to do a workshop.
Lavelle said she had already talked to Karen and she agreed to do this
workshop. She will include the fertilizer topic into an existing workshop.
Possibly titled; Soil Health.
• Randolph Co. had 15 attendees. Alamance Co. held their workshop in
January. Danny Scales will find out how many attended,
15 soil kits were given to each county for each workshop.
9. Campaign topic 2015-2016 -- Lavelle said topics we have covered in the past
include: Pet Waste, Litter, Motor Oil, Fertilizer, pesticides and buffers.
Ideas for campaign topics:
• Car Washes (mobile)
• Pet Waste
• Stream health
• Landscaping/buffers
The members discussed stream health. Possibly show a person bringing in a bucket
of water to a doctors office to be checked out. A majority of the members agreed
to the stream health topic campaign.
Another idea was an interactive map to show stream health. A data base line
would be required to create such a map. It would have to be maintained and
updated. The problem is that the PTWQP does not have staff available to create
and maintain this type of document.
Potential workshop topics could include erosion control, stormwater educ-tion for
the average homeowner, how to fix certain issues and backyard control utilizing the
soil and water conservation districts.
Give -a -ways could be "first aid kit" for your yard. Raffle a shrub for each
workshop. Possibly go back to the CYN 9 principles. Conduct 1/2 day workshops
with the Extension Agencies. Give -a -ways include magnets, rain gauges, PH tests
for soil, rulers, etc.
It was agreed that basic stream health would be the 2015/16 campaign topic.
Lavelle will talk with Carlos to work on a concept script to bring to the members.
Roseann will check with the Extension Agencies to see if they would do a CYN
workshop.
10. CCAP money — Joy Sparks handed out a brochure from the NC Soil and Water
Conservation. They offer programs and grants that each individual partner may
take advantage of. Ex: Pet Waste Station, Rain Gardens, Wetlands, impervious
conversion. Apply for a grant through your local soil & water conservation office. It
is available to the public as well. Normally it is a 750/o/250/o match.
E'age 1 17

•
11. Budget summary — Joy handed out the annual preliminary budget for next
year. She did not have the final numbers for this year.
Roseann gave out a memo from Chester Patterson, which was an update on the
PTWQP Recruitment. There is interest from Oak Ridge to join the partnership.
Joy said there are accumulated funds being carried over in the budget of
approximately $16,000.00. We ordered extra bookmarks and extra T-Shirts. Until
those invoices come in we don't have an accurate amount. As of June 30, 2015 we
will have the budget figures.
The total budget is $54,500.00 based on current membership dues. $18,645.39 is
the amount carried over from past years.
12. Other business —
Lynn Hall gave information on recording the song she wrote for Lenny. She got an
estimate from a local recording office of $300.00. This includes someone singing
the song accompanied by a guitar. No visuals. Lynn has a volunteer for the singer
& guitarists. Lavelle said she will talk with City of Greensboro about the process of
how to pay for this. Normally a quote is required for payment. Wolfe asked if the
Partnership pays for the recording does the Partnership own it and can the song be
used by anyone of the, partners. There should be a contract stating that condition.
Lynn played the recording for the partners. She said there would be a professional
CD made and given to all the partners. The group talked briefly about creating a
Facebook video using this song.
Still under other business —
Burlington reported they did not have a large turnout at the Bowling Alley event.
They plan to schedule another one in the summer when kids are out of school.
Lavelle reminded that the following partners agreed to host a Bowling Alley Event:
+ Great Patton
• Anita Simpson
• Chester Patterson
• Roseann L'Espearance
Please let Lavelle know when you schedule your Bowling Alley event. She will
notify everyone and review the contract and arrange payment.
Roseann announced there was a new representative from Kernersville; Jonathan
Wisheart.
It was announced that there will be two E-Waste events in Randleman; April 25"' &
May 2",.
Page 118

Roseann reported that Creek Week was very successful. •
The next meeting is scheduled for July 30, 2015 at 10:00 am to be held in Guilford
County, Independence Center, 400 W. Market St., 5th Floor Conference Room,
Greensboro, NC. Justin to send directions.
The meeting ended at 11:20 am.
Give -a -ways were handed out after the meeting.
•
9
Page 119

• Piedmont Triad Water Quality Partnership
January 15, 2015
10:00 am
Minutes
The meeting was held at Randleman City Hall located at 204 S. Main St.,
Randleman, NC. Executive Officers Present: Roseann L'Espearance & Lavelle
Donnell, Co -Chairs; Joy Sparks, Treasurer, and Martha Wolfe, Secretary.
1. Call to Order - Roseann called the meeting to order.
2. Members in attendance signed roil call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below:
Alamance County
Libby Hodges
Archdale
D. J. Seneres
Asheboro
Michael Rhoney
Burlington
Chester Patterson
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
Greensboro
Lavelle Donnell
Guilford Co.
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Lewisville
Lynn Hall
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph Co.
Jeff York, Eric Martin
Rural Hall
Trinity
Winston Salem
Roseann L'Esperance
e
Roseann stated that Justin Gray, Guilford County, could not attend the meeting
today. He stated if his vote was needed for a quorum, to call him. Roseann had
the written email making this request.
D. J. Seneres stated Rich Baker, City of Trinity, had given him his proxy. Roseann
stated she had the written email granting this authority.
3. Approval of minutes from October 16, 2014 meeting - Chester Patterson made
a correction to the Agenda. The date for the Bowling Alley event is January 20,
2015. Patterson also stated Justin Gray's name should be added to the
Membership Recruitment Sub -Committee.
Greg Patton made a motion to approve the minutes as amended. D. J. Seneres
made a second to the motion, The motion passed by unanimous vote.
Page 120

4. Social media Updates - 0
• Lavelle Donnell — Website — She has no update to report. She can email to
the members the #'s of people that have visited the site. Please remember
to have a link to the Partnership Website.
• Emily Harrison — There is a Twitter account for Lenny. It had 10 followers
and 70 tweets. The Lenny Facebook page had 165 likes. 1 like from India.
Top Cities: Winston-Salem, Greensboro, High Point, Clemmons &
Kernersville. Lenny's Tuesday Trivia ran from October 14 — November 18,
2014. Winners: 5 from Winston-Salem and 1 from Kernersville.
• Lynn Hall — U-Tube Video -- She now has the music & lyrics written for the
song. The next step would be to have it recorded. It may cost $200 -
$300.00 to record in a local studio. Roseann asked for a written cost. Lynn
should have that in a few weeks. Once recorded decide if we want a
visual/video. Decide how to display it. There are verses about beach/lake,
fishing; this could be the sites for video recording.
5. Bowling Alley upcoming events — Chester Patterson, Burlington, has scheduled a
Lenny Day event on January 20, 2015 at County Club West Bowling Alley, 3010 S.
Church St., Burlington, NC. 2:00 -- 6:00 pm. They will set up a public education
table and give out educational giveaways.
6. Community events giveaways — Roseann looked into Finger -frog puppets. They
are 12.99 a bag. If you order $50.00 you get free shipping. Roseann thought the
Partnership would invest in a couple of bags. Patterson suggested smaller items.
Also, some nice giveaway such as rain gauges.
Anita Simpson looked at a website "Identity Links". They have promotional items
that are very inexpensive; sidewalk chalk, finger flashlights, rain gauges, (rain
gauge junior — 4" for .69@). The site has lots of kid's giveaways.
Roseann asked how many were interested in rain gauges for community events. A
majority was interested. A majority was also interested in purchasing $200.00
worth of finger puppets. Roseann & Lavelle will check out the site Anita suggested.
Also, please contact Roseann if you have other community giveaway ideas,
Lavelle is in the process of pricing T-Shirts. We originally had a budget of $150.00
for T-Shirts. However, we couldn't get many T-Shirts for that amount. Patterson
made a motion to increase the T-Shirt Budget if needed not to exceed $300.00.
The partnership members agreed. Lavelle said we have 5 events where we are
going to give a way T-Shirts. She has prices of $6.00 - $8.00 for T-Shirts sizes
SML. X-L & up are more expensive. Lavelle stated the original plan was to
distribute the T-Shirts at the Bowling Alley events. There are five events; High
Point, Country Side, Country Side West, Creekside & Asheboro.
0
page 21

• The partnership discussed if we do a Farmers Market event again this year, maybe
give T-Shirts away at this event too.
7. Education Committee Update — Anita Simpson & Emily Harrison gave members a
list of questions that can be used with the Wheel of Water game or members may
make up their own questions. The Wheel of Water was displayed. Each partner
can check out the game for their events. Emily & Anita will print the question on
note cards. It was suggested to have these cards laminated and put with the
Wheel game for members when they check out. It was also discussed to supply
prizes with the Wheel game.
8. Clean Streams Program dates — Roseann said she did not have the dates. When
she gets the dates she will pass that along to the members. She thought this
would include the aquatic education requirement. At this point, she feels like it will
be 1 workshop.
Joy Sparks said that the aquatic education credit is not being shown on the
transcript of credits. Roseann asked for the name of the workshop attendee and
she will follow up with the people responsible for sending this educational credits
into the State. It was said that the aquatic requirement is the hardest workshop to
get.
9. Topic Campaign 2014-2015 — Carlos Castellanos from City of Greensboro's
channel 13, presented the draft of the new topic campaign TV advertisement. The
topic is fertilizer. This ad is to run April & May. Greg Patton, City of Randleman,
participates in the ad. 30 second spot. The members all liked the ad and thought
it was great. The ad will be shown on channels; WFMY, WGHP, WXII, & Time
Warner cable.
Lavelle said the "grass suit" used in the ad was purchased by City of Greensboro.
The PTWQP members may use it for events if they are interested.
10. Dates for fertilizer/soil workshop — A flier was sent to the members. Lavelle
changed a date on this filer. She will send the updated flier to everyone. The
January 27, 2015 workshop was cancelled and rescheduled for February 10, 2015.
Please promote these workshop in your areas. The giveaway for the workshop is
the soil test kit. The partnership is providing 15 soil kits to each cooperative
extension agency that is conducting a workshop. There will be a hand out that
goes along with the workshop. All this information is on the partnership website.
11. Bookmark giveaways — Roseann got quotes on bookmarks. She had quoted to
do the bookmarks on plastic paper with a hook on the top, so it can hook onto the
book page. Originally they talked about doing 4 different bookmarks, but that
would require a setup fee for each one; too expensive. It was decided to do just 1
type of bookmark.
The quote on plastic paper w/fancy top — Die cut $175.00, Then quantity of 5000 =
® $1943.00 = .39 @
Page 122

Would be a quantity of 263 to each partner. If you order 10,000 = $3,157.00 = i
.32@ for a quantity of approximately 526 for each members.
The partners discussed the quantities. Roseann did not have a quote on just using
the square heavy weight paper verses the plastic paper. She will get those prices
out to the members.
Roseann asked for a show of hands on how many preferred the fancy bookmarks on
plastic paper. A majority agreed.
Roseann asked for a show of hands on how many partners would be interested in
having 250 fancy bookmarks and 500 plain heavy paper bookmarks. A majority
agreed.
12. Membership recruitment recommendation — Chester Patterson distributed a
report from the sub -committee. Report attached. Chester stated there are several
municipalities in Alamance & Guilford Co. that are part of the new Jordan Lake
Rules. Josh Johnson, consultant with Alley, Williams, Carmen & King, represent
several of the small municipalities. He asked what the PTWQP Partnership offers in
terms of advertising, fees, education campaign. Justin Gray, Guilford Co., has
some contracts with small municipalities as well. The sub -committee met. Their
recommendation to the membership is to move forward with actively seeking
members of the affected municipalities. Do not change the fee structure. Lavelle
stated it was made clear to the consultant that the PTWQP would not be doing any
specific education for the Jordan Lake Rules. It is general education that they can
use. Wolfe asked if the inclusion of these members would place any additional
requirements on reporting that would add to the work load of the partnership,
especially the executive officers, They said that it would not. Patterson said
anything the PTWQP does is relevant to the Jordan Lake Rules requirements. It
meets both goals.
It was also discussed that the consultant could attend the meetings and be the
appointed representative for the municipality. This must be presented in writing.
The addition of members changes the quorum required.
Wolfe stated the request is to approve that the PTWQP agrees to move forward with
allowing smaller municipalities that are involved in the Jordan Lake Rules the ability
to join the PTWQP. The current fees/dues structure to apply.
The vote was unanimous to approve this request.
13. Budget summary — Lavelle handed out the budget information. She stated
there are still items that need to be deducted from the budget. Includes: soil test
kits, gloves, pencils. They have not been paid for yet.
Lavelle said to see her after the meeting to pick up your giveaway items.
0
Page 123

O
Joy said at the next meeting, she will give a complete budget report, so we can see
where we stand (April meeting).
Patton said the Copperheads have contacted him. They offered us the option to
continue the Lenny Banner at the baseball field. Price $300 - $400.00. A majority
agreed to continue the Lenny Banner at the Copperhead baseball field for a price
not to exceed $400.00 for this baseball season.
Emily Harrison said last year we talked potentially about race car
sponsorship/advertising. Possibly in April may be a chance to sponsor at a lower
rate than last year's amount. She asked if the PTWQP was interested in advertising
on a race car at all.
• Wolfe not sold on the idea that it was worth the amount of money. Not sold
it would reach that many people.
• Lavelle only objection there was not a race in Greensboro or Guilford County.
Emily stated she would like to know if there is interest in this for the April meeting.
Another proposal for a car sponsorship or other advertising options. Chester
recommended Emily find out about the opportunities for signage sponsorship at the
Raceway.
The next meeting date is April 15, 2015 at the Water Authority.
The meeting ended at 11:20 pm.
Page 124

Piedmont Triad Water Quality Partnership Meeting S
October 16, 2014
Oak Hollow Marina, High Point
Call to Order:
Chair Roseann L'Esperance called the meeting to order at 10 a.m. Members
present were D.J. Seneres ( Archdale); Michael Rhoney, (Asheboro); Chester
Patterson and Danny Scales, (Burlington); Judy Cherry and Emily
Harrison, (Clem mons); Amy Crum, (Winston-Salem/Forsyth County); Lavelle
Donnell, (Greensboro); Justin Gray, (Guilford County) ; Anita Simpson, (High
Point); Elizabeth Colyer, (Kernersville): Lynn Hall, (Lewisville); Greg Patton,
(Randleman); Jay Dale, (Randolph County); Frank James, (Rural Hall); and
Roseann L'Esperance. (Winston-Salem).
Approval of Minutes:
July 10, 2014 — Chester Patterson moved approval as presented. Justin Gray
seconded and the vote was unanimous.
Commitment to Attend Quarterly Meetings:
Roseann L'Esperance noted that with the current membership, at least 10
members must be present for a quorum. Less than that means no vote may be
taken. She stressed the importance of having input from all members and urged
that attendance for this meeting be a priority.
Membership Recruitment Meeting: •
A subcommittee of Justin Gray, Chester Patterson, Roseann L'Esperance and
Lavelle Donnell met to discuss the idea of adding new members. The idea of
approaching smaller communities which fall under the Jordan Lake rules, as well as
others, about membership had been looked into by the subcommittee. At issue
was the me nbership fee for smaller communities and the ide: that if more
members are added, the number of attendees needed to make a quorum would
increase. The idea of charging a different fee was mentioned, and a subcommittee
was established. Members include Roseann L'Esperance, Lavelle Donnell and
Chester Patterson.
Education Committee:
The Partnership has a Wheel of Water now that may be taken to events. A
committee was formed to come up with questions for use with the wheel. Anita
Simpson and Emily Harrison agreed to serve as members of this committee.
Bowling Alley Ads:
A number of bowling alleys were contacted and are now participating in a
program that places PTWQP ads in their establishments. As part of the
arrangements, some free bowling passes have been made available. There are five
locations participating — Country Club Lanes West in Burlington, Creekside Lanes,
Winston-Salem, Countryside Lanes, Kernersville and High Point Bowling Center.
Page 125

Lavelle Donnell said she has also spoken to the Family Bowling Center in Asheboro.
There was a discussion of events at each location. The goal was to have at least
one event at one location before the end of 2014. It was determined that the
individuals who worked to identify bowling alleys willing to participate will
coordinate the activities for that location. Dates will be determined by these
coordinators, and other Board members will assist in working the events. Three to
four people might be needed. Lenny will be in attendance. These events will be
targeted to all ages. It was suggested that if a particular bowling alley already has
an event that attracts a large number of people, the Partnership event could be
paired with that event. There was consensus to spend $150 on t-shirts that would
be given as prizes at these events. The coordinators (Patterson, Patton, Colyer and
Simpson) will determine how to distribute the free bowling passes.
Compost Bin Workshop:
Several locations have had their event and others have workshops planned.
The compost bins purchased this year are flimsy and there was consensus not to
order from this company again.
Clean Stream Workshop:
No dates have been set.
Updates:
Website — Lavelle Donnell asked members to visit the website and also to
make sure their community websites are linked to the PTWQP site. She also asked
for suggestions for changes or improvements. She said there had been a slight
increase in the number of hits.
Lenny Facebook Page — Emily Harrison said there were now 158 likes and
she provided statistics on visits and visitors. She also noted that the Twitter Page
now as eight followers and 44 twPets made.
APWA Stormwater Conference — Emily Harrison attended the conference in
the Lenny costume and said the mascot was well received. The flyers prepared as
a handout were a plus and there was a discussion of printing more and having a
variety of messages. The audience for these flyers is professionals and they
purpose is to identify PTWQP, its mission and members. As part of this discussion,
the idea of printing bookmarks in several colors and with four different messages
was discussed. The audience for this type of material would be the general public.
Elizabeth Colyer suggested a die -cut at one end of the bookmark to create a frog's
head that would stick out of the top of the page. This will be considered if cost
allows.
YouTube Video for Lenny Song - Lynn Hall did not have anything to report at
this time and the matter was tabled until the next meeting.
Lenny Activity Books - New activity books are planned. The Winston-Salem
graphics artist will be working on these as soon as his schedule allows. The
Is Partnership members will consider the cost of printing either 3000 or 6000.
Page 126

•
CYN Book Reprints - There was interest in having these reprinted. Roseann
L'Esperance said she gave them out to real estate companies and it was a popular
item. Others said they provided copies to homeowners with drainage issues. There
were suggestions to print either 4000 or 7000. Consensus was to go with 4000.
This will give each member 210 copies. The cost with the heavier paper would be
$2,835.11. With the lighter paper, the cost would be $2,624.54. No decision was
made with regard to the kind of paper.
Topic Campaign 2014-2015:
TV ad script - Members reviewed a copy of the script. It was suggested that
the ad needs to tie over use of fertilizer with runoff into storm drains. A shot of
water running along a curb headed toward a storm drain was one idea suggested.
There was consensus to see if this change could be made and to move forward with
the commercial.
Give-aways - The members had been asked for suggestions of items to tie in
with the fertilizer campaign. Garden gloves will be purchased at just under $2
each. Chester Patterson had an idea for a kit for soil testing. It would include a soil
probe, a bucket with the PTWQP logo, a pair of gloves and a trowel. It was decided
this would make a good give-away for the Fertilizer Workshops. Sixty units will be
needed.
Fertilizer Workshops - Lavelle Donnell said she will be providing members with
dates soon. 0
Survey:
Discussion was tabled until the January meeting.
Cooperative Extension Update:
Roseann L'Esperance provided information given to her by Wendi Hartup
about changes in programming at the Cooperative Extension. The handouts were
for review by the members for a discussion at a later date
Budget Summary:
Lavelle Donnell noted that the July minutes did not reflect a vote on the
budget. Chester Patterson moved to approve and Emily Harrison seconded. The
vote was unanimous. Members were also provided with the expenditures for the
fiscal year and estimated expenditures for 2014-15. The budget for 2014-2015 was
$54,500. Expenditures for the year were $52,689.35. There was a carryover from
the previous budget year of $18,634.70.
For the Good of the Order:
Next Meeting - The idea of meeting in Randleman for the next meeting was
suggested. A decision will be made and members notified.
Adjournment - The meeting was adjourned by consensus at 11:45 a.m. 40,
Pale 127

• Piedmont Triad Water Quality
July 10, 2014
10:00 am
Minutes
The meeting was held at the Greensboro Water Resources Building located at 2601
S. Elm -Eugene St., Greensboro, NC. Executive Officers Present: Lavelle Donnell,
Co -Chair; Martha Wolfe, Secretary.
1. Call to Order - Lavelle called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation: A quorum
was present. (10 member governments) Attendance listed below:
Alamance County
Archdale
D. J. Seneres
Asheboro
Burlington
Chester Patterson
Clemmons
Emily Harrison, Judy Cherry
Forsyth Co.
Greensboro
Lavelle Donnell
Guilford County
Justin Gray
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
PTRWA
Randleman
Greg Patton
Randolph County
Rural Hall
Frank James
Trinity
Winston-Salem
3. Approval of minutes from April 14, 2014 meeting - Chester Patterson moved to
approve the minutes as written. Frank James made a second to the motion. The
motion passed by unanimous vote.
4. Website - Per Lavelle no updates. Remember to link with your municipal/county
Website.
Lenny Facebook Page - Per Emily Harrison, we had 142 "likes". The top five cities
are:
1. Winston-Salem
2. Greensboro
3. High Point
4. Clemmons
S. Kernersville
Page 128

People that liked the Lenny Facebook page were 70% women and 3011/o men. Top
age brackets were 1811/o ages 35-44 and 110/D ages 25-34. The countries — 141
from U. S. and 1 from Mongolia.
Lenny's Twitter Page (LennyTheLifeguard@Lenny T Lifeguard) had 27 tweets
composed. Posted 6 photos/videos and have 4 followers. Please send Emily any
photos or information you have on Lenny for her to post on Facebook.
6. Table top game and case — Lavelle reported that the game has arrived. It is
available to check out by the partners.
7. Lenny Activity Books — Roseann is working on this update. Roseann will send
everyone the cost. We will order approximately the same number as the first
order.
CYN books have not been ordered again because they are very expensive. Guilford
County Ext. Service may have some extra CYN books if anyone is interested. The
members asked Lavelle to look into the cost of a CYN book order. She will have
this information at the October meeting.
S. You Tube video and Lenny Song — Per Lavelle, Lynn Hall was going to check on
the cost of recording the song which she wrote. We will table this until the October
meeting when Lynn will be present. It was stated if anyone has a contact with
singers, children choirs, etc. please do so and bring this information to the October
meeting.
9. Bowling alley ads — Lavelle provided handouts of information that was collected
from:
Alamance County — Country Club Lanes in Burlington
City of High Point — High Point Bowling Center
Kernersville — Countryside Lanes
Asheboro/Randolph County — The Family Sports Center
Thank you to Anita, Elizabeth, Chester and Greg for gathering this information.
The partners discussed the details as follows:
Chester Patterson stated Country Club Lanes in Burlington advertising/sponsorship
packet includes a 3' X 4' mounted sign or a 4" X 3' mounted sign. (the bowling
alley hopes to convert to a digital format in the future.) Prices are $300.00 per
year for the larger sign or 4"X 3' for $150,00.
The members discussed holding a Lenny night at each bowling alley we sponsor.
We would need to ask each bowling alley that we sponsored to provide us with a
total number of attendees.
Page 129

SAnita Simpson, City of High Point, spoke with High Point Bowling Center. They
were very excited about the possible sponsorship. They have lots of programs for
kids in the summer and on Saturdays. During League play they cannot project
anything on the screens due.to using for scoring. If a lane is open, the static ads
will be running.
There is 1 large flat screen behind the front desk that plays DVD's. We can run
videos on this screen. There is a 10.00 monthly fee for the big screen. However, if
we purchase an advertising package, she will waive the $10.00 monthly fee. We
can purchase advertising for 1 year. The price is $600.00 if advertise for a year,
get $100.00 discount.
Elizabeth Colyer spoke with Countryside Lanes in Kernersville. Management was
very open to working with us in whatever manner we would like. $100.00 would
put our sign up for a year. Free bowling passes for us to give out. League
sponsorship is a maximum of $500.00. Saturday mornings is mostly kids.
Periodically during the nights they announce all the sponsors. Winston Salem
Journal publishes leagues scores and sponsors in the newspaper. Maximum sign is
3 X 5. Their weekly attendance is approximately 2000 — 2500. If we wanted to
sponsor a league, we would need to commit by August 1, 2014. They try to match
likeminded sponsors with leagues of similar interest.
Greg Patton spoke with The Family Sports Center in Asheboro. They have the
digital screens. For 1 year video advertising on scoring monitors is $200.00. Six
months advertising would be $100.00. They have good turnout of League players.
Lots of kids, birthday parties, etc.
The members discussed the bowling advertising sponsorships. Each bowling alley
sponsorship package is different. Lavelle will coordinate the contracts for each
bowling alley. A meeting will be set up with PTWQP Partners -.and the bowling alley
contacts to execute the contracts.
It was decided to proceed with the bowling alley advertising as follows:
Country Club Lanes — Burlington, 3 X 4 sign amount $300.00 for the year
High Point Bowling Center — 1 year advertising $600.00 less the $100.00 discount
= $500.00 and get big screen video for free.
Kernersville — Advertise with sign 3 X 5. Members organize with the bowling alley a
Saturday morning Lenny Day. The Partnership needs to supply the sign. Amount
of $300.00.
Asheboro — The Family Sports Center — 1 year video on scoring monitor for
$200.00.
Wolfe made a motion to accept the bowling alley advertising packages as described
• with the exception to add a bowling alley in Winston Salem for an advertising
Page 130

sponsorship not to exceed $500.00. Chester Patterson made a second to the •
motion. The motion passed by unanimous vote.
10. Survey — Lavelle thanked Elizabeth and her committee for working on this
project. The members talked about the possibility of making the survey shorter.
Presently it is 20- questions. The plan was to put the survey on the Partnership
website and to have a printed copy for each unit of government. Lavelle stated the
plan was to put the BMP's underneath the survey to give the public an idea of
information associated with each question.
What is the goal of the survey? It is to educate people about protecting water
quality or are we trying to gauge the public's knowledge. We need the ability on
"Survey Monkey" to show/display the correct information associated with each
question. "Survey Monkey" program has different levels of service and price is
based on which package you purchase. The group discussed would the cost of the
survey posted on the Partnership Website be feasible. We do not have a large
volume of visitors to the website.
The group discussed printed copies of the survey and each unit of government be
responsible for getting participants to complete the survey. Again, they talked
about the length of the survey.
It was a recommendation of the group if a printed version of the survey is created
cut to 10 questions. It was discussed to do 1.0 questions for the printed version
and 20 for the on-line survey. The group continued to discuss printed survey, on01
-
line survey and how to track results. Lavelle thought it would be good to have a
paper copy of the survey even if we don't have the ability to track the results.
The group decided to table the survey until the October meeting.
11. Update — Greg Patton reported that the Copperhead Sponsorship night is July
22, 2014 at McCrory Park — at 6:00 pm. Wear your Lenny shirts. Bring give-a-
ways if you have extras.
12. Topic Campaign 2014r2015 — Fertilizer and Pesticides — Update by Lavelle.
She met with Karen Neal from Guilford Ext. Service. Karen suggested it may be
confusing to people when you lump fertilizer and pesticides together in 1 campaign.
It may be a good idea to just do fertilizer. Do pesticides at another time. We only
have a 30 sec. TV ad campaign. The group agreed.
13. The Litter Campaign — The campaign ran April — May. Aired on local broadcast
stations. Total of 397 TV commercials and Hispanic Radio Stations. TV stations
were: WGHP, WXII, WFMY, and Time -Warner Cable. We have applied for the SAVY
award. The Lenny the Lifeguard commercial will run in the fall on the kid only
stations.
14. Farmer's Market event — Lavelle stated the event went pretty well with a pretty •
good turnout. Some members were not happy with the location assigned. Thanks
11agge 131

ito Justin for allowing the Partnership to participate with City of High Point. Would
like to do it again.
15. Workshop Information — We are in the process of speaking with Cooperative
Extensions about doing a workshop to tie-in with the fertilizer advertising
campaign. Guilford County and Randolph Co. have agreed to do one. Still need to
contact Forsyth and Alamance County.
Chester Patterson suggested soil testing kits as a give -a -way. A soil test kit would
educate people if they need to use fertilizer on their yard. He has done some
research to see if.there was a soil kit available. (take home kit) The Cooperative
Extensions will do the testing. Lavelle said we can provide public information about
fertilizer and soil sampling.
Give -a -way ideas that tie into the campaign may be gardening gloves with
partnership logo, soil probe, gardening tools. Possibly give away a fertilizer
spreader at each workshop. It was suggested to order about 10 spreaders one for
each workshop. (approximately $35.00 ea. spreader) Order 2 for each
Cooperative Extension, 1 for website, and 1 for Facebook.
The campaign starts March 2015. At the October meeting, members must decide
on the give -a -ways. We need to place the order now so we can have it in place.
Also need to start the commercial process. Chester Patterson will do more research
on the soil testing kit. Lavelle asked for any suggestions on give -a -ways please let
her know before the October meeting.
16. Clean Stream Program — Forsyth County will do landscape workshop in the fall.
(1 hr. CE offered) Roseann will send the time & date to the partners when it has
been determined.
17. Compost Bin Workshop — The Partnership discussed compost bins. A€€ the
Cooperative Extensions agreed to do the compost workshops again. Lavelle made a
motion to purchase compost bins and have the Cooperative Ext. do the workshops
in 2015. Chester Patterson made a second to the motion. We will order 20 per
County, 1 for each partner, 1 for website and 1 for facebook. Majority of partners
agreed.
18. Budget summary — No question on the budget.
19. Voting on Members — Time to elect a Chair or Co -Chairs, Treasurer and
Secretary. Lavelle made a motion to re-elect the current officers existing of
Roseann L'Esperance, Co -Chair
Lavelle Donnell, Co -Chair
Joy Sparks, Treasurer
Martha Wolfe, Secretary
Page 132

D. J. Seneres made a second to the motion. The motion passed by unanimous
vote.
20. Budget -- Lavelle announced that the dues remain the same for the 2014/2015
fiscal year.
Justin Gray began a discussion regarding recruiting new members. There are
Jordan Lake Rules as mandated by the State of North Carolina. He feels a lot of the
municipalities affected by the Jordan Lake Rules would be open to a presentation by
the PTWQP. He feels that smaller municipalities would be interested in the Public
Education and Outreach offered by the PTWQP. If you come under the Jordan
Lakes Rules, the same element of Public Education as the Phase I and II apply.
These smaller municipalities are Stokesdale, Oak Ridge, Sedalia, Whitsett,
Summerfield, Ossipee, Alamance Village and Pleasant Garden.
The group discussed possibly expanding to the community. Lavelle said there is a
Power Point presentation that describes the PTWQP and what we do. If Justin
would set up a meeting with these perspective municipalities, Lavelle and Roseann
would be glad to make a presentation.
Chester created a membership/recruitment list showing:
• Current partnership members with an NPDES Permit,
• Current partnership members without a NPDES Permit •
• Current members with Jordan Lake Rules Requirements
• Potential members with a NPDES permit
• Potential members without a NPDES Permit but with Jordan lake
Requirements
'he group discussed the possibility of expanding &e membership. The partners
agreed to the Co -Chairs giving a presentation to the prospective municipalities
describing the Public Education and Outreach projects conducted each year.
However, the Partnership would have to vote at a formal meeting to amend the
PTWQP Agreement to add any new members.
Wolfe added that we must be sure, we, as a partnership can provide what the
Jordan Lake Rules require. Is reporting and recording requirements the same as
currently provided. We do not want to add to the workload for requirements that
are already provided.
Chester Patterson sees no difference in the practices or reporting that we already
do. The COG program is more focused on doing education programs in the schools
and civic groups. The Partnership is more focused on advertising.
There were no objections to Lavelle, Roseann, Chester, and Justin meeting with the
prospective members to give them the specifics of what we do, the money involved
and how the Partnership could meet their goals and expectations of the Jordan Lake
Rules. However, if there are any municipalities interested in joining the PTWQP an
amendment to the contract would need to be voted on by the members.
Page 133

0 21. Next meeting date is October 16, 2014 at High Point Marina.
Lavelle handed out a PTWQP Annual Report Form for each member to fill in with the
local events each partner has conducted. Return to Lavelle by mid -August.
The tote bags and pens are here for the members to take. Each member also
receives decals and the DVD of the litter commercial.
The meeting ended at 11:55 am.
•
•
Page 134

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Facility Inspections
:, ;FAGII;ITtY;
2010
2011.
2012
2013
2014
2015
Location
Fleet Maintenance
3/16/2010
3/9/2011
8/17/2012
10/23/2013
2/4/2015
3524 Triangle Lake Road
Eastside WWTP
2/25/2010
3/3/2011
3/13/2012
4/11/2013
10/9/2015
5898 Riverdale Drive
Westside WWTP
2/25/2010
3/3/2011
3/7/2012
4/10/2013
10/9/2015
1044 W Burton Road
Kersey Valley Landfill
6/21/2010
5/9/2011
4/17/2013
10/6/2015
3748 E. Kivett Drive
Materials Recovery
Facility (MRF)
2/4/2010
5/11/2011
7/18/2012
10/14/2013
11/17/2015
5875 Riverdale Drive
HITRAN
3/9/2010
3/2/2011
3/20/2012
4/9/2013
10/8/2015
712 W. Kivett Drive
Parks and Recreation -
Brentwood Facility
6/2/2010
3/16/2011
4/24/2012
11/14/2013
3/25/2015
1301 Brentwood Street
Parks and Recreation -
Ward Facility
6/2/2010
3/16/2011
7/3/2012
4/24/2013
3/25/2015
1041 W. Ward Avenue
Blair Park Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2012
12/16/2013
10/7/2015
1901 S. Main Street
Oak o ow Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2012
12/16/2013
10/7/2015
3401 N. Centennial Street
Ward Filtration Plant
2011 E. Kivett Drive
Municipal Operations
Center
5/9/2011
1/24/2012
4/3/2013
816 E. Green Drive
Kearns Water Plant
6/14/2010
4/20/2011
3/22/2012
7/19/2013
10/16/2015
1413 E. Kivett Drive
Ingleside Compost _
Facility
6/22/2010
3/15/2011
11/15/2012
12/30/2013
10/5/2015
3001 Ingleside Drive
Cemetery Maintenance
Facility
6/14/2011
3/24/2011
2/28/2012
3/18/2013
10/8/2015
512 Steele Street
Parks and Recreation -
City Lake Park
Maintenance Facility
6/16/2010
6/28/2012
11/13/2013
10/16/2015
602 W. Main Street,
Jamestown
Fire Department
Headquarters
6/30/2010
N/A
N/A
N/A
434 S. Elm Street
Environmental Services
Facility
3/16/2010
3/9/2011
11/27/2012
12/22/2013
2/4/2015
3524 Triangle Lake Road
Signs & Signal Shop
4/23/2013
11/16/2015
3524 Triangle Lake Road

Public Services Department r -'
Stormwater Services Division
• NORTH CAROLINNS [N'THRNA'I"ZONAL CI`177'
4
Stormwater Pollution Prevention Planning for Municipal Operations
Facility Name
Physical Address
Telephone Number
Mailing Address
Contact Person
Title
Phone
Secondary Contact
' Title
Phone
Date
Click Here to enter a elate.
Assessor
Facility Size
Total lSA
Yes
No
N/A
Facility's PPP is easily accessible
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There is evidence of leaks and drips from the equipment machinery
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Appropriate spill containment and cleanup materials are kept on -site
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Cleanup procedures for spills are followed regularly and correctly
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Used absorbent materials are removed and disposed of in a timely manner
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Personnel are regularly trained in the use of spill control materials
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An outfoll was directly observed during the assessment
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BMPs are used to prevent, treat, or control non-Stormwater discharges
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There is potential for non-stormwater discharges
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The facility discharges directly or adjacent to a 303(d) waterbody or other
environmentally sensitive area
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•

acility Name] — Maiwenance l'acili
j Facility Tour Comments and Observations
Assessment Checklist
Hazardous Substances Handling and Storage
Yes
No
N/A
1. Adequate aisle space and organization in all storage areas
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2. Items in storage are properly labeled to indicate contents
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3. All containers are labeled with contents on the appropriate label
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4. All containers are closed
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5. All containers are in good condition (free of leaks, spills, and corrosion)
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6. Less than 55 gallons of hazardous waste for each accumulation area
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7. Emergency/contingency equipment accessible to the accumulation area
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8. MSDS are readily available
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9. Outdoor containers/drums are protected from precipitation
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10. Indoor containers/drums are stored on pallcts
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11. Containers/drums are in good condition with no corrosion
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12.Spill response container is placed with hazardous materials that are
stored (covered) outdoors
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13. Drain funnels or air pumps are used for fluid transferals
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14. Rags or wipes used with solvents/thinners, or other hazardous cleaning
fluids, are collected and handled appropriately according to applicable
local, state, or federal regulations?
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Comments

[Facility Nwnel — Maintenance Facility
F—
L
4
Good'Housekeeping Procedures
Yes
No
N/A
1. Work areas and floors are clean and dry
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2. Visible leaks or potential sources for discharge of significant material
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3. Containment dikes are in good condition, with valves closed
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4. Dumpsters outside the shop are closed
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5. Loose garbage and waste material is picked up and disposed of regularly
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6. Trash and litter are removed from catch basins and other portions of
stormwater drainage system on a regular basis
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7. Areas subject to erosion are stabilized with grass, mulch, check dams, or
other appropriate sediment control measures
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8. Scrap parts and scrap metal are disposed regularly and properly
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9. Use of recycling program
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Comments
Painting Operations
'
Yes
No
N/A
1. Painting activities are performed in designated areas
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2. The designated paint area prevents oversproy and the contacts of
byproducts with stormwater
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3. Paints, thinners, and solvents are recycled, reused or disposed of properly
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Comments
Personnel Training and Record Keeping
Employees are trained in the following:
Yes
No
N/A
1. Spill prevention and response practices
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2. Hazardous materials management practices
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3. Good housekeeping practices
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Comments

[facility Name] --Maintenance facility
Liquid Siorage in AST and Fueling
Yes
No
N/A
1. Secondary containment is provided for tanks and fueling areas
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2. Fueling areas are protected from precipitation and run-on from canopy
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3. Spill kits are readily available at the facility
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4. Fuel tanks are filled carefully without allowing over -splash
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5. Fuel leaks and spills are controlled using absorbents/drip-pans/pads
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6. Dry cleanup methods used are swept up and locked except during
observed and controlled releases
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7. Valves on containment systems are closed and locked except during
observed and controlled releases
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S. Tank systems, including tank integrity, are inspected and tested regularly
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Comments
Equipment Maintenance and Washing
Yes
No
N/A
1. Equipment is checked for leaking fluids
❑
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2. Drip pans are used where spillage may occur
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3. Maintenance activities are performed indoors where practical
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4. Waste materials are properly segregated, labeled, and discarded
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5. Outside wash areas are in compliance with permit
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6. Wash water is contained or kept out of the storm drainage system
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Comments
Fertilizer Use
Yes
No
N/A
1. Use of native or low maintenance landscaping to minimize fertilizer use
❑
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2. All products are labeled _
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3. Proper storage and disposal
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4. Certification or licensing for commercial or institutional applicators
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5. Use of integrated pest management program if practical
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Comments
l
0
9

[Facility Nance] -- Maintenance 1"acility
r
L_
Preventative Maintenance
Yes
No
N/A
1. There are regularly scheduled inspections of equipment that could result
in leaks/spills which could enter the stormwoter system
❑
❑
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2. A program is in place to routinely repair or replace leaking or dripping
vehicles and equipment
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3. Stormwater management devices are routinely inspected and maintained
❑
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4. Sediment traps are installed in storm drains or sewer systems are
operating and being maintained properly
❑
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Comments
Spill Prevention and Response Plan
Yes
No
N/A
1. Spill prevention & response procedures have been developed far the site
❑
❑
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2. Employees are designated with spill response clean-up
❑
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3. Spill prevention & response plan posted at appropriate locations
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4. Drip pans are used where spillage may occur
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` 5. Spillage of drip pan residuals are cleaned up
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6. There is a date for the last update to the spill response plan
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7. Annual inspections and corrective actions for storage areas are
documented and kept onsite,(with inspections performed monthly
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8. There is a list of available spi,i equipment used
t]
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9. Spill clean-up materials are in readily accessible location and are well-
maintained
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Comments
0

e • •
UK'AiAA
y
Richland Creek Monitoring Site Locations
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Potential Monitoring Sites
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High Point City Limits
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Map Created by Rachel Crews
City of High Point - Stormwater Division
December 17, 2015

certify, under penalty of law, that this document and all attachments were prepared under my
direction or supervision in accordance with a system designed to assure that qualified
personnel properly gather and evaluate the information submitted. Based on my iclquiry of the
persoii or persons who manage the system, or those persons directly responsible for gathering
the information, the information submitted is, to the best of my knowledge and belief, true,
accurate, and complete. I am aware that there are significant penalties for submitting false
information, including the possibility of fines and imprisonment for knowing violations.
•
Gregory Demk:o, City Manager Date
1

The City of 1-ligh Point continues to progress and develop while implementing the stormwater
management program to comply with the requirements offNPDI?S Permit Number NCS000421.
The Stormwater Services Division is responsible for ensuring that the City is in compliance with
requirements of 1-ligh Point's MS4 Phase 11 NPDES stormwater discharge permit. The
responsibilities of permit compliance are split between the Public Services Department, Planning
and Development Department, and the Engineering Services Department.
The purpose of this report is to summarize the stormwater program components that have been
implemented during the fiscal year (FY) 2013-2014 of the stormwater discharge permit. The
following report will provide an overview of the progress that the City of High Point has made in
implementing the six minimum control measures for the MS4 Phase 11 NPDES Permit, which
includes: Public Education and Outreach; Public Involvement and Participation; Illicit Discharge
Detection and Elimination; Construction Site Runoff Controls; Post -Construction Site Runoff
Controls; Pollution Prevention and Good Housekeeping ]for Municipal Operations.
Public Education and Outreach on Storinwater Impacts
In order to meet the objectives of the public education and outreach program, the City of i-ligh
Point continues to rely on the collaboration and building partnerships with other governmental
entities while implementing some of its own public education BMP's .
Piedmont Triad Water Quality Partnership
Piedmont Triad The Piedmont Triad Water Quality Partnership is a collaboration of
Water Quality 17 local governments in the Piedmont "Triad that work together to
Partnership educate residents about stormwater and water quality issues;
including non -point source pollution; regulations, and best
management practices. Joint funding is used to broadcast television
commercials and purchase education materials such as brochures,
watershed signs, and storm drain markers. The website address for the Piedmont Triad Water
Quality Partnership is(littp://www.piedmontwaterquality.org/). Refer to Append& A for the FY
13/ l4 Annual Report for the Piedmont 'l-riad Water Quality Partnership.
Keep High Point Berautifad
The Keep I-ligh Point Beautiful Chapter follows a practical approach that
unites citizens, businesses, and organizations within the City of I-ligh Point
to find solutions that advance the core issues of'preventing litter, reducing
waste, and beautifying communities. Meetings are held on the third Monday
of every other month. As part of the greater Keep America Beautiful, this
organization looks to citizens, government, businesses, and industries within
Kett
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the corporate limits of the City of High Point to implement the program chapter. The Stormwater
Division relies greatly upon this organization with helping to promote educational outreach
opportunities along with volunteers to help clean up local water ways and to prevent further litter
and debris from entering into the stormwater drainage system.
Stormwater Service Division Educational Outreach
The Storrmwater Services Division continues to implement and develop its
own public education and outreach for FY 13/14. The Stormwater
Services Division updates and maintains a website
(http://www.Iiighpointnc.gov/pubsrv/stonnwater/index). The
website includes a section on public education and provides a link
to the Piedmont 'Triad Water Quality Partnership website. The
website also provides information on stortnwater BMPs, links to
water quality related TV advertisements, and information on
volunteer opportunities. A link is available for citizens to request a
speaker to come and speak on the topic of water quality.
Winter Quality, to the Classroom
H GPOI
C�
The Stormwater Division staff works with students throughout area schools within the City of
1-1igh Point, offering a variety of programs to address water quality issues and the impacts upon
stream habitats and wildlife. Study sessions can be designed for every classroom setting for
Llementary, Middle, and High School students. These activities continue to be developed, and
the Stormwater Division will respond to requests from teachers for specific demonstrations and
discussions.
Eftviroscape Presentations
In addition to working with area schools, the Stormwater
Division conducts presentations that revolve around the
Lnviroscape to address potential sources and contributors
to the degradation of water quality. This presentation is
used during public events held throughout the year. The
Lnviroscape is a portable model used to help people of all
ages better understand point and non -point source
Pollution through hands -on -demonstrations. This helpful
model is used to connect students to pollution sources in
their own backyard, including parking lots, construction
sites, pet waste and agricultural impacts.

Program Educational Booth
The Stormwater Division staff designed and produced educational
materials and public information displays for various events held
throughout the year. Material can be available for all ages at each
session. Pamphlets and brochures on water duality issues have
also been placed in City Hall, the Library, acid the Piedmont
Lnvironnental Center.
Watershed Signs
Signs have been placed along major streams throughout the City of
High Point identifying the watershed name and in some cases the
individual stream name. These signs increase public awareness about
the importance of watersheds and encourage good stewardship of the
state's valuable rivers, streams, wetlands, lakes and ground water. The
City of High Point organizes its water resource planning around
watersheds in order to provide a meaningful process for maintaining
or restoring the health of our streams, lakes and rivers. Informing
citizens about watersheds close to home offers a better, understanding
of how activities in individual watersheds affect the quality of water in
their communities and adjoining watersheds.
Public Involvement and Participation
The City of High Point sponsors a number of� volunteer programs that focus on reducing the
amount oftrash and litter along streets and waterways. The City of I-ligh Point either sponsored
or assisted in the following volunteer programs in FY 13/14:
Big Sweep —The Big Sweep event held on October 4, 2014 had a
total of 405 volunteers with an estimated 5,080 pounds of trash and
220 pounds of recyclable materials removed from 21 sites. An
estimated 7 miles of'waterways and roadway were cleaned up by
volunteers.

The Great American Cleanup —The event was held on April 26, 2014. A total of 633
participants collected an estimated 8,740 pounds of trash, which included 230 pounds of' recycling
` and planted 504 flowers at local schools.
The Public Services Department continues to promote the Adopt -A -Stream and Adopt -A -Street
programs. The focus of both programs is to promote public awareness through litter and debris
removal along public right-of-ways and waterways.
Adopt a Street Program- July I, 2013 to June 30, 2014. A total oi-
1 3 1 people volunteered and 3,720 pounds of litter were collected
With 1 190 pounds of recyclables collected.
Adopt -A -Stream Program
The Adopt -A -Stream Program provides individuals and groups the
opportunity to become involved in an environmental program that helps
protect our natural resources. The objectives of this program are to
increase community involvement and awareness of the City's water
resources, while working to improve the water quality and overall stream
habitat. Participants must agree to collect litter along their adopted
stream twice a year for at least two years.
Storm Drain Marking anchor Stenciling
The Stormwater Division has conducted a Storm Drain Marking;/Stenciling
program since 2007. This program encourages local businesses, scout
groups, neighborhood groups, and others to get involved in protecting local
water quality by painting "No DianI ng, Drains io Wcnerways'' to area
stormwater drainage inlets. An estimated 1,639 storm drains have either
been marked or stenciled since the start of the program.
City of High Point
Adopt
_A_
Stream 4,eA
`3
DRAINS TO W{A'I'I:RWAY

I
Volunteer Request an Website
A volunteer request form has been installed on the City of High
Point website. Interested citizens can request to be contacted by
the Stormwater Division for the following activities:
• Adopt a Stream
• Storm Drain Marker Program
• Request to have a speaker on stormwater related topics
The 51orinivaler Division received 6 iveb volunteer requests
during FY 13114
Illicit Discharge Detection and Elimination
The Stonnwater Services Division continues to implement a
stormwater infrastructure inventory program. City personnel
and summer interns have worked in the past to collect spatial
data and incorporate the data into a series of maps containing
the stormwater infrastructure. Spatial data has been collected
using GPS units and then incorporated into the ArcGIS system.
The CIS database is constantly being updated with new data
collected from construction and the maintenance/upgrades to
the existing stormwater drainage infrastructure. It has been
estimated that 96% of the stormwater drainage system has been
inventoried, The above shows a sample area that was completed
as part of the City of I-ligh Point stormwater inventory project.
A red asterisk identities a stormwater outfall.
I am interested in finding moro about
Volunteenngl
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An Illicit Discharge Defection and Islimincrtion Manual, was designed for the development of the
IDDE program in July 2011. Storm water Division employees continue to utilize the IDDh
Manual for identification of follow-up on illicit discharges.
The Stormwater Services Division continues to implement a
dry weather monitoring program. The initial part of the
program involved the inventory of all IPA defined standard
classified outfalls to monitor the current conditions after a 72
hour period of dry weather. Water Quality data is collected if
flow has been detected through an outfall to determine whether
an illicit discharge has occurred. A total of' 161 Outfalls were

inspected through the Dry Weather Monitoring Program during the FY 13/14. Personnel will
continue to monitor the I l'A defined outfalls and work towards the goal of inspecting all of the
City of 1-Iigh Point outfalls throughout the stormwater drainage system.
Illicit discharges are addressed by the Stormwater Services Division as identified through the dry
weather monitoring program, customer service line, reports received from field crews, or from
the stormwater infrastructure inventory program. The City of High Point Illicit Discharge and
Connection Ordinance is utilized for enforcement once illicit discharges are detected. A total of
14 illicit discharges were identified by the Stormwater Services Division and eliminated during
the FY 13/14.
The City of High Point relies on local citizens, field staff: and comprehensive inspections to
detect potential water quality problems quickly, so that appropriate actions can be addressed
before significant water duality degradation occurs. Citizens reporting incidents that have
occurred within City limits can report directly to the Stormwater Services Division at (336) 883-
3433 during normal business hours (Mon(lay thru Friclay 7: 00 can to S: 00 pin). Likewise, other
City departments or outside agencies can report water quality incidents directly to the
Stormwater Services Division as well. The City of 1-ligh Point Customer Service Line (336) 883-
3111 is also available for citizens to notify the City of illicit discharges and connections during
or after business hours. All calls are documented and the information is forwarded to the
Stormwater Services Division f'or foliow-up. Date, Time, Location, and Description of'
Discharge/Connection should all be noted. The Stormwater Division will then conduct a field
investigation into the potential source. This can help to determine the type of problem and the
level of response required.
Construction Site Stormwater Runoff Control
The Engineering Services Department implements and enforces the City of High Point's
sediment and erosion control program in compliance with the State of North Carolina Sediment
and Erosion Control program. Section 9-7-11 of the City of High Point Development Ordinance
provides a regulatory mechanism for erosion and sediment control. Construction plan review and
site inspection are incorporated into High Point's sediment and erosion control program as well.
The Erosion Control Program is responsible for reviewing and approving Erosion Control Plans,
issuing Land -disturbing Permits, inspecting Erosion Control Measures, enforcing State and Local
Erosion Control Ordinances, and investigating complaints from citizens concerning
sedimentation. The Erosion Control Program provides a copy of the NPDES Stormwater
Discharge Permit for Construction Activities with each land disturbing permit that is issued. All
storm sewer construction is inspected by city staff to ensure consistency with approved
stormwater plans.

An education pamphlet for erosion control operators was created and is currently distributed by
the Planning and Inspections Department with all building permits. The City of l-ligh Point
Customer Service Line (336) 883.31 / 1 is available for the public to report sediment and erosion
control issues. All calls are documented and the information is forwarded to the Engineering
Services Department for follow-up. All city erosion control program staff attend annual
sediment and erosion control seminars/workshops to stay abreast of current erosion control
methods.
Post -Construction Stormwater Management in New Development and Redevelopment
Regular maintenance is crucial to ensure that a. water quality device effectively removes
stormwater pollutants. Pursuant to Section 9-7-5 (d) 5 of the Cily ref high Point Development
Ordinance, engineered stormwater control structures must be inspected annually and the City is
required to record the results and notify the responsible property owner or owner's association
When maintenance or repairs are necessary. Upon inspection; if repairs are needed, the
responsible party is given 90 days to make the necessary improvements. The City of High Point
BA4P Design Manual and the Slorniwaler 13MP Maintenance Guidance Manual provides general
design guidelines for major BMPs and recommended maintenance schedules.
The High Point Planning and Development Department revised the Development Ordinance to
comply with the post -construction site runoff control requirements of NPDES Phase 11
stormwater regulations in FY 06/07. The City of High Point continues to implement the
following post -construction stormwater management practices and strategies:
• Watershed development plan review;
• Require alternate and engineered stormwater controls for development and redevelopment as
defined in Chapter 7 of the City of High Point Development Ordinance:
• Require and enforce stream buffers;
• Conduct structural stormwater 13MP inspections;
• Implement and enforce Chapter 7 of the City of High Point Development Ordinance.
The Stormwater Services Division inspected 297 stormwater BMPs
during FY 13114. Examples of deficiencies found during the BMP
inspections include overgrown vegetation, trees on dam, lack of
sufficient ground cover, erosion, and non-functioning BMPs (See
belovi, for a .summary (?f the .stormwater BMP inspections for FY
13114). The Stormwater Services is currently working with the
responsible parties to ensure that the required maintenance is
performed. The non -compliant 13MPs will be brought before High
Point City Council later in the year for enforcement.

BMP Inspection Summary
it BMPs Inspected FY
13114
# 13M1's Compliant at
Time of Inspection
N 13MPs Brought into
Compliance by Owner
Non -Compliant 13M1's
297
68
205
24
Po'1lutionPreventlon/GoodHo,selceepi g forsMunpalzOperons } afl
The City of High Point continues to implement an operation and maintenance program for the
MS4 system. The following activities are performed to prevent or reduce pollutant runoff into
the stormwater drainage system:
• Street sweeping;
• Catch -basin cleaning with a vactor truck;
• Removal of'trash and debris from the drainage system through general maintenance
activities;
Summary of Street Sweeping Program
The purpose of the street sweeping program is to keep the City of
High Point's streets clean while removing sediment and associated
contaminates before they enter the storm sewer system and
eventually into the streams. The Stormwater Services Division
currently operates two street sweepers year-round to sweep curb
and gutter streets within the City of High Point. There are 45
routes that the sweeper operators utilize to sweep 1,300 curb miles.
It takes ttiree months for two sweepers to complete routes 1-4J.
The Central I3usiness District (241 curb miles) is swept six times annually, four times during the
normal routes and twice during; the fall and spring furniture markets.
The trash/debris picked up by the sweepers is disposed of at the Kersey Valley Landfill, with the
tonnage dumped by each sweeper kept on file. The sweepers are cleaned out daily at the
equipment wash bay at the fleet Maintenance Facility to ensure that excess materials are
contained within the Oil/Sediment Separator. The street sweeping material must not be allowed
to re-enter the stornnvater drainage system. 'File material must be dewatered in a contained area
and the water treated with an appropriate and approved control
measure or discharged into the sanitary sewer. The solid material
is stored and disposed of properly to avoid discharging during; a
storm event.

4
r
L
The City does miscellaneous sweeping oi'strects during; the leafseason as required to keep
excessive dirt From the streets. The Stormwater Division will monitor and sweep areas as
necessary to keep leaves and debris from plugging stormwater catch basins. During the fall, the
Street Maintenance Division picks up leaves throughout the City of High Point. All leaves
picked up are taken to the Ingleside Composting and Mulching Facility for disposal with the
tonnage of leaves received at the Ingleside facility kept on file. The Street Maintenance
Division currently operates five pull behind self-contained leaf collectors and three "one-man
oheralion" vacuum truck mounted self contained leaf collectors. The Street Maintenance
continues to utilise the "one-man o1mralion" vacuum trucks for miscellaneous cleaning; along;
heavily littered streets and right-of-ways. Streets are prioritized according; to the amount of litter
with the streets that are ranked highest receiving the most attention.
Catch Basin Cleaning; and Maintenance
The Stormwater Services Division operates one vactor truck
for catch basin and pipe cleaning within the City of High
Point. Customer calls for flooding or clogged basins are
given the highest priority for maintenance. Drainage maps
have been created for the catch basin cleaning crew to inspect
the drainage structures and perform any needed preventive
maintenance. There are specific areas in High Point that are
more prone to blockages due to leaves, trash, and litter. Those problem areas are routinely
checked and cleaned as needed. A priority ranking approach for catch basins allows for
municipal resources to be directed to areas and structures that generate the most pollutants.
The vactor truck is de -watered into the sanitary sewer prior to disposal of the collected materials
and all collected materials are disposed of at the Kersey Valley Landfill. The tonnage of -waste
received at the Kersey Valley Landfill is kept on file. The vactor truck is cleaned out at the
equipment wash bay at the fleet Maintenance facility that is equipped with an oil/sediment
separator and drains to the sanitary sewer.
,cted for structural integrity and evidence o1
7 cleaning. Any fluids that have been collected
ig will be discharged to the sanitary sewer. If
sewage or roil) has occurred, cleaning stops and
-d to the supervisor for follow-up. The
s goal is to inspect catch basins annually and be
utine cleaning. A checklist is used for the
red maintenance that needs completed that will
w schedule for the frequency of eleaning.
pections is kept on file as each catch basin is
P101

checked within the mapped areas.
Stormwater Pollution Awareness and Prevention `braining
The Stormwater Services Division continues to implement Eollution Prevention/Good
1-louse keeping training for City employees. A total of� 139 City employees have received training;
for the FY 13/14. A PowerPoint presentation —Stormwater Pollution Prevention and
Awareness Training was utilized and followed by a discussion on specific job activities that
could impact Stormwater runoff and how they can be performed in compliance with stormwater
regulations. The topics that were covered in this training session included: IDDE program,
possible sources of pollution, vehicle washing and fueling, outdoor storage, waste containers and
drum management, vehicle parking lots, grounds maintenance and conservation management,
good housekeeping practices, preventative maintenance, and spill prevention and response
measures.
The Stormwater Services Division conducted 9 municipal facility inspections for potential
impacts to water quality during FY 13/14. The first step that the City of High Point initiated was
to evaluate and assess the city owned and municipal facilities in order to determine which
activities have a negative impact on water quality and to find solutions for these activities. The
overall objectives are to limit the amount of activities that are conducted outside and are exposed
to stormwater. The list of the City of I-ligh Point facilities inspected in the FY 13114 can be found
within Appendbc B of the Annual Report. This inventory list is maintained, assessed annually,
and updated as necessary. A comprehensive list and map of municipal facilities will help staff- for
the Stormwater Division build a better awareness of their locations within the MS4 service area
and their potential to contribute to storm water pollutants. Inventory of these facilities will also
serve as a basis for setting up periodic facility assessments and the development of storm water
pollution prevention plans where necessary. A copy of the assessment form that is used at the
municipal facilities can be found in Appendix C.
The Stormwater Division conducts annual reviews of`municipal owned facilities with an
individual Phase 11 NPDES stormwater permit. Each facility has its own Slormuvaler Pollution
Prevention Plan (SWPPP) that is followed by responsible staff. The SWPPP is reviewed along
with any timelines of monitoring reports and the results of inspections and subsequent follow-up
actions at each facility are kept on file. Currently the City of 1-figh Point has developed SWPN"s
for Westside Water Treatment Plant, Eastside Water Treatment Plant, Hi -Trap, Flect
Maintenance and Environmental Services, and the Materials Recovery Facility which CUITently
hold Phase 11 NPDES Permits.

Total Maximum Daily Loads (TMDLs)
'I`he Stormwater Services Division continues to develop a plan to address TMDL requirements
For the following streams: Richland Creek; bast Fork of the Deep River; and Richfork Creek.
Maps have been created that identify the watersheds, streams, and corresponding outfalls that
discharge into the impaired streams with designated TMDLs. The Stormwater Service Division
is currently in the process of identifying existing water quality data and beginning to develop a
water quality monitoring plan for each pollutant of concern or cause of impairment as specified
in the'FMDL.
The monitoring plan shall include:
1. The sample location with latitude and longitude coordinates, sample type, frequency, and
any seasonal considerations;
2. A quality assurance project plan;
3. A monitoring implementation schedule for each pollutant of concern;
4. Requirements to monitor the pollutants ofconcern on at least a quarterly basis (targeting,
once per season) for at least 25% of the major outfalls. Consideration should be given to
the required frequency of monitoring events needed to determine statistically -significant
data trends;
5. An explanation ofwhy monitoring is being conducted f-or selected outfalls and whether
the outfalls are representative of particular land uses or geographical areas that
contribute to pollutant loads;
6. Requirements to monitor the pollutants of concern in receiving waters, both upstream
and downstream of major MS4 discharges, on at least an annual basis for the permit
term.
Upon completion, the monitoring plan will be submitted to the Division for review.

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0 Piedmont Triad Water Quality Partnership
Annual Report
Fiscal Year 20112014
Piedmont Triad
Water Quality
Partnership
Annual Reports are available online
www. pied m ontwate rg ua I ity. orq
• Table of Contents
PTWQPPartners.........................................................................................2
FY 13-14 PTWQP Cost Shares...................................................................3
FY13-14 PTWQP Budget.......................................................................... 4
PublicEducation Efforts.............................................................................. 5
LitterTopic Campaign.............................................................................6
CarolinaYards and Neighborhoods Program ............................................ 7
CompostBin Program..............................................................................8
CleanStreams Program............................................................................9
Baseball Advertising............................................................................... 11
Website/Social Media............................................................................13
Partnership Outreach Efforts..................................................................16
MeetingMinutes....................................................................................18
•

u
PIEDMONT TRIAD WATER QUALITY PARTNERSHIP HISTORY
Background
Jurisdictions within the Randleman Lake Watershed began meeting in 2000 to
determine how to meet the stormwater management requirements for the
Randleman Rules. In early 2002, education initiatives were discussed, and it was
determined that the same initiatives could be used to meet NPDES Phase II
requirements. Jurisdictions outside of the Randleman watershed were invited to
attend to discuss a joint effort that would satisfy both requirements and create
efficiencies for participating communities.
The Piedmont Triad Water Quality Partnership was formed by interiocal agreements
between 10 initial members. As interest grew, so did the number of participants. In
FY 2013-2014 we had a total of 18 members. Representatives from the
participating governments meet quarterly to discuss regional education efforts.
2013-2014
•
-:il.
Alamance County
4,
Archdale
4
Asheboro
4
Burlington
1:16
Clemmons
,�6
Forsyth County
4,
Greensboro
4.
Guilford County
,:4-
High Point
4.
Jamestown
4
Kernersville
,:i.
Lewisville
4
PTRWA
4
Randleman
*;6
Randolph County
4
Rural Hall
46
Trinity
Winston-Salem
•
Pate 12

0
0
•
FY 20.13-20.14 PARTNERS COST SHARES
Participation cost in the partnership is shared among the members. Each partner's
baseline education program rate is determined by the jurisdiction's population
totals.
Population Totals
0 - 25,000
25,000 - 100,000
100,000 - 200,000
200,000 -and above
Partner's Cost Share
$1,500
$3,000
$5,000
$7,500
PTWQP
Stormwater Education Costs (FY 13-14)
Member
Baseline Education Program
Alamance County
$3,000.00
Archdale
$1,500.00
Asheboro
$3,000.00
Burlington
$3,000.00
Clemmons
$1,500.00
Forsyth County
$5,000.00
Greensboro
$7,500.00
Guilford County
$3,000,00
High Point
$5,000.00
Jamestown
$1,500.00
Kernersville
$1,500.00
Lewisville
$1,500.00
PTRWA
$500.00
Randleman
$1,500.00
Randolph County
$5,000.00
Rural Hall
$1,500.00
Trinity
$1,500.00
Winston-Salem
$7,500.00
TOTAL
$54,500.00
Baseline Education Program includes continued support for the Carolina Yards and Neighborhoods
Program, Clean Streams, airing of the topic campaign television commercials, and purchase of
campaign related promotional items for community distribution.
Pa„;e 13

E
1]
•
FY 2013-2014 BUDGET INFORMATION
Each year educational and budget initiatives are established by the members of the
group. In fiscal year 2013-2014, the selected priorities included addressing litter
prevention, compost bin education, promoting Lenny the Lifeguard and
modifications to the current Clean Streams program.
FY 2013-2014 Cost Share Revenue
$54,500.00
FY 2012-2013 Revenue Carried Forward
$24,216.54
FY 2013-2014 Total Revenue
$78,716.54
2013-2014
Proposed
Expenditures
2013-2014
Actual
Expenses
A. Advertising
Television/Social Media (Topic Campaign+ video
supplies )
$32,000.00
$28,593.00
Lenny the Lifeguard -Advertising
Radio (Topic Campaign)
6,000.00
$0
$4,000.00
$4,000.00
ADVERTISING SUBTOTAL
$42,000.00
$32,593.00
B. Miscellaneous
Website Hosting & Domain Name Renewal
$1,500.00
$25.38
MISCELLANEOUS SUBTOTAL
$1,500.00
$25.38
C. Outreach
Copperhead Baseball Advertising
$2,000.00
$2,500.00
Compost Bin Program
Compost Bin & Supplies:$4,054.00
Decals: $325.00
$4,000.00
$4,379.00
Watershed Maps
0
$390.00
Lenny the Lifeguard Giveaways
$2,000.00
$2,604.78
Community Display Material/Supplies
Topic Campaign Print Material
0
$892.00
$1,000.00
0
Topic Campaign Giveaways
$2,000.00
$4,118.50
OUTREACH SUBTOTAL
$11,000.00
$14,884.28
GRAND TOTAL EXPENDITURES FY 2013-2014
$54,500.00
$47,502.66
Information is based on current data available at time of report and is subject to change.
Page 14

•
11
PUBLIC EDUCATION EFFORTS
The educational obligations of our individual NPDES permits were fulfilled by
effectively utilizing all our resources by collaborating with long standing partners in
the community.
The 2013-2014 topic campaign was "litter." The campaign included local television
and radio advertising along with distribution of colorful small litter bags.
Our official mascot Lenny the Lifeguard was promoted this year by in -game
sponsorship signage and activities at McCrary Park in Asheboro, home of the
Asheboro Copperheads semi -pro baseball team.
The Carolina Yards and Neighborhood Program, designed for homeowners, offers a
variety of workshops based on the nine landscape principles adopted from the
Florida Yards and Neighborhoods Program. To increase workshop participation this
fiscal year, we decided to offer a workshop that focused on one of the nine
principles associated with the program: recycling and composting.
Commercial landscape professionals received credit for attending an informative
Clean Streams workshop led by NC Cooperative Extension agent Wendi Hartup.
Workshop attendees are educated about the importance of protecting water quality,
and what role they play in this process. Successful completion of the workshop
allowed them the opportunity to receive 1.5 aquatic application credits.
Lenny, our official mascot provides informative messages, helpful pollution
prevention tips, and opportunities for giveaways through our Facebook and Twitter
pages. Additional information can also be obtained from our website by visiting
www.piedmontwaterquality.org.
1'a(7, e 15

•
TOPIC CAMPAIGN -LITTER
A total of $32,593.00 was spent on the
general topic public education campaign. The
campaign included television and radio ads
on local broadcast stations from March to
May of 2014.
This commercial was submitted for a 2014
City -County Communication and Marketing
Association (3CMA) Savvy award in the TV
and Video Public Service Announcement
category. The Savvy awards competition
recognizes outstanding local government
achievements in communications, public
sector marketing and citizen -government
relationships.
Television Advertising
Television Advertising Campaign Effectiveness
Total Number of Spots
Total Cost
WGHP
240
$8,050.00
WXI1
82
$8,735.00
WI=MY
70
$9,135.00
Time Warner
155
$2,543.00
TOTAL
557
$28,463.00
Radio Advertising
A general radio message ran from April to May of 2014 at a total cost of $4,000.00
on La Raza-98.3, a Hispanic -only radio station located within our communities.
Broadcasting and production services were provided by the radio stations. During
the campaign 120 ads aired.
Page 16

•
0
•
CAROLINA YARDS AND NEIGHBORHOODS (CYN) PROGRAM
In FY 2013-2014, the program continued
within the participating regions through
workshops and distribution of printed materials
at various community events.
By attending a workshop homeowners are
exposed to the nine basic landscape principles
needed to help them achieve the ultimate
lawn -Carolina Yard.
A total of 2 CYN workshops were held in
Guilford County during the fall and spring. A
total of 3S homeowners attended the
workshops.
Various components of the program were
mentioned during 60 other landscape programs
offered by Guilford County Cooperative
Extension facility. Staff appeared in roughly 12 local broadcast television
appearances; during each segment some aspect of the nine principles was
emphasized.
Rainwa(vr collcctioij
In Forsyth County, the 9 Steps to a Carolina Yard workshop were offered to local
homeowners. A total of 65 participants attended the workshop.
In addition to the workshops, the partnership decided to take a different approach
this fiscal year by focusing on just one of the nine principles. Recycling yard waste,
grass clippings and collecting rainwater are critical components in obtaining the
ultimate lawn.
Additional information about the Carolina Yards and Neighborhoods program can be
obtained by visiting our website at www.carolinavards.org.
Page 17

•
I-]
COMPOST BIN PROGRAM
Backyard composting is a great way
to add valuable nutrients to the soil
by improving soil texture, promoting
root development in plants, and
creating a good environment for
microorganisms and earthworms.
Composting material can be derived
from a variety of sources such as
fallen leaves, grass clippings,
shrubbery trimmings, kitchen scraps
and tree limbs.
Backyard Composting
This fiscal year, 4 compost bin workshops were provided by NC Cooperative
Extension agents in Alamance, Guilford, Forsyth, and Randolph counties. Over 80
homeowners attended the workshops that were held in March. Several 80 gallon
compost bins were raffled off at various workshops and special events throughout
the surrounding communities. The total cost for 114 compost bins, workshop
material and weather resistant vinyl decals was $4,379.00. The partnership will
continue to pursue this program for the next fiscal year.
Compost Bin Image
Page 18

s
0
CLEAN STREAMS PROGRAM
This fiscal year, 30 landscape professionals attended a Clean Streams workshop.
The program continues to educate lawn care professionals in our communities. The
program offered something new this year with a focus on Aquatic Weeds and
Controls. Participants were offered 1.5 HR credits for ANDX and Pesticide
Recertification. An invasive plants pesticide and weeds and diseases class for
recertification was offered. A total 34 participants attended.
Workshop attendees learned about common aquatic weeds, vital ways to control
them, and effective methods to manage and reduce aquatic weeds. There was no
cost associated with this program in fiscal year 201.3-2014.
I ■ ` `i
Clean Streams Workshop:
Aquatic Weeds and Controls
December 16, 2013 9 -11 AM
Forsyth County Cooperative Extension Service
1450 Fairchild Rd., Winston-Salem
Must pre -register. Call 703-2850
- Common Aquatic Weeds and how to control
- How weeds get out of control
- Methods to management and reduction of aquatic weeds
1.5 HR. CREDIT available for ANDX
and Pesticide Recertification.
411111,
0earn.Streams
En 4—m.nrany A-pon.lhla yurfgra.. NO ... I ... 1,
Clean Streams is ajoint initiative of the Piedmont Triad Water quality
Partnership and the N.C. Cooperative Extension {enter in Forsyth County.
Sample promotional Flyer
!'age 19
Plod,n,o,c THad
wamr Chaality
Partnorshlp
.vwrr.plaamera�tawpuaCty.erp

0
0
Clean Stream Program Flyer
Attend a Clean Streams workshop. Locations will
be provided throughout the Piedmont area.
(Attendance will earn you one pesticide credit
toward recertification.) At the workshop you will
learn what Best Management Practices your
business can follow to protect water quality.
Then:
0 Educate your employees on Best Manage-
ment Practices through information and
materials you received at the workshop.
U Continue to encourage your employees to
protect water quality through good work habits.
'_l Mark all storm drains on your property.
Your customers will be happy to know that your
business cares about the environment and water
quality.
Public Recognition of Green Partners
The Piedmont Triad Water Quality Partnership
will recognize and promote turf -grass profes-
sionals who demonstrate responsible environ-
mental water quality practices.
U Clean Stream -certified businesses receive a
Clean Streams window decal proclaiming
their commitment to the environment.
J Certified businesses may use the Clean
Streams logo in their advertising.
411111.
dcClleanStreams
Envlronmentetly Responsible Turygresr Nofeeslanels
Page 110
Only rain belongs in a storm drain!
Unfortunately, our storm drains are also a
significant source of water pollution.
Storm water flowing across streets, parking
lots and driveways picks up dirt, debris,
chemicals, and other pollutants before
flowing a the storm drain and then, untreated,
into the nearest creek.
For those in the turf -grass industry, fertilizers
and lawn chemicals that spill on paved
surfaces can be a major source of stormwater
pollution, as well as lawn clippings and soil on
paved surfaces. 11
UP
By becoming a Clean
Streams partner, you can
help prevent pollution and
protect our water.
411116
dCkmStreams
Enrlronmen"OV Respo-Lble TurIQOs1 Prolesslomis
Piledmorit Triad
Water Quality
Partnemhlp 4
www.pledmontwaterquality.org

LI
COPPERHEADS BASEBALL
This fiscal year the partnership decided to advertise with the Asheboro Copperheads
baseball team. Sponsorship included an 8x16 outfield sign, PA game
announcements during home games, '/a color program ad spot, sponsor logo link on
Copperheads website and game day sponsor night for a total cost of $2,500.00.
On average, for the 28 home games played by the Copperheads game attendance
for 2014 was just over 1,000. Game day sponsorship for the partnership included
attendance at the July 22, 2014 game. Our very own Lenny the Lifeguard mascot
threw out the first pitch of the game, and distributed educational material. Many
people visited the booth to learn more about the partnership and how they could
help protect water quality.
Sponsorship included the installation of the outfield signage in mid April that
remains in place for a full 12 months. Sign exposure increased. throughout the year
with the use of the park by the Randolph County American Legion Senior and Junior
teams. Combined together both teams play over 20 games and draw nearly 300
fans per game. Local high school teams also played in mid -April until mid -May. The
Southeast Regional American Legion tournament that is comprised of teams from 7
different states played from August 7-11, 2014. The "fall ball" event sponsored by
the Copperheads allows local high school teams to play 4 games per day on
Saturday and Sunday, drawing a crowd of about 100 people per game. The event
runs for an 8 week period and concludes with a league tournament at the end of
October.
0 Game Day Table Display
Page 111

•
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• EMBROIDERY
• AD SPECIAUIES
3898
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AC?70:9t!
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water!
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PtlainrwC5
530fa aabnSL- i
625-0500
Copperhead Hasebail Came Advertising
Lenny the Lifeguard Asheboro Copperheads
Page 112
Community(
Fiscal Year
2013-2014

s
•
0
FY 20.13-20.14 WEBSITE OUTREACH
This fiscal year, Lenny established a new Twitter page to relay the message about
protecting water quality. Lenny has sent out over 25 tweets and posted 6
photos/vides on various topics.
Visitors are still able to visit our website to learn information on preventing pollution
through effective landscape techniques, ways to control construction runoff,
eliminating workplace pollution, compost bin workshop information, and proper
disposal for automotive and pet waste. Trivia and community information are
regularly posted on our Facebook page.
For FY 2013-2014 the website received a total of 222,460 hits, a significant
increase from last year's total of 159,638. All television and radio ads, printed
material and promotional items contain website information.
PTWQP Website Performance
The table below shows the total number of website for FY 2013-2014.
Month
Total Hits
July 2013
16,083
August 2013
14,192
September 2013
15,080
October 2013
19,208
November 2013
20,468
December 2013
18,335
January 2014
17,730
February 2014
17,651
March 2014
18,580
April 2014
20,240
May 2014
24,928
June 2014
19,965
Page 113

•
0
FY 2013-2014 WEBS1TE OUTREACH (CONT'D)
Web Traffic
After reviewing the website reports, the five most popular pages viewed in FY 2013-
2014 included; the home page, fertilizer and pesticide, bacteria, used motor oil,
and stormwater pollution. Combined together they were viewed 18,947 times by
the public.
Top 5 Pages Viewed
Page
Number of Views
Welcome (Home page)
6,891
Fertilizer and Pesticides
8,279
Bacteria
3,013
Used Motor Oil
403
Stormwater Pollution
361
Page 114

0
FY 2013-2014 WEBSITE OUTREACH (CONVD)
SOCIAL MEDIA
Since the launch of the new Lenny the Lifeguard Facebook page on February 1,
2012 the number of likes requested has increased to 142, up 9 from last year. To
increase Facebook traffic, trivia questions are posted regularly for viewers. Winners
receive a free rain gauge for correctly answering water related questions.
Lenny's fans reside mainly in the triad area, Winston Salem is ranked number one
with the largest number of fans, followed by Greensboro, High Point, Clemmons and
Kernersville.
In addition to the Facebook page, a new twitter page was launched on April 2,
2014. Twenty seven tweets have been composed along with the posting of six
photos and videos.
s
LennyTheLifeguard
*LennyTLikgwrtl
Lenny The LAgwrd v s bom an Earth
Day in the Redmont Triad area a1 NC
He has been:rv0lved in v w quaiRy
since he -658 tadpde in Happy Day
Pond
L tactAoo4 co &mnyth.Laegu
0
Tweets &
Tweets replies
® LennyThaUleguard ¢LernryTUTerquerd Sep 16
Neat!!
r'I 0 Mere mare phi and ,aecs
® LennyTheLifeguard @LennyTUfeg-rd Sep 16
Check out all the Lenny cards put out at the
APWA 5tormwater Conference!
P.tge 1 15

•
•
OUTREACH EFFORTS
In FY 2013-2014, the partnership outreach efforts in the community included
participation in over 50 events, and distribution of more than 6,000 giveaways to
over 13,000 children and adults.
Participating in community events is a wonderful way for our partners to spread the
important message about protecting water quality. Our mascot Lenny was busy in
this fiscal year, participating in festival events, attending baseball games, and
visiting local elementary schools. Promotional items distributed by members
included litter bags, tattoos, key chains, shopping bags, pens, stickers, activity
books, scoop the poop stickers, fans, and seeded bookmarks. In addition, 4
compost bins workshops were held at Cooperative Extension offices in the four
counties.
Members participated in the Spruce up For Summer event on June 21, 2014 at the
Piedmont Triad Farmers Market located at 2914 Sandy Ridge Road, Colfax, NC.
Over 15 people visited our booth at the event. The partnership produced watershed
maps depicting entities within the four counties. Display material encouraged
visitors to make the connection between their activities and the impacts on the
watershed in which they reside. The City of High Point Stormwater Services Division
raffled off a compost bin.
Spruce the Summer Display Table
Page j 16

0
In Randolph County, an e-waste,
household hazardous waste and
medication collection day was held on
October 5, 2013, October 12, 2013
and April 26, 2014. Combined
together, the events produced
collections of 41,166 pounds of
electronics, 2,000 pounds of household
hazardous waste, over 40,000 dosage
units of medicine, 1,580 pounds of
plastic and 3,000 pounds of documents
shredding. Over 500 vehicles
participated in these events. The Arbor
Day celebration on March 21, 2014
was a wonderful way to raffle off a
compost bin and distribute over 300
items to interested attendees.
At the Winston-Salem Dash game on July 25, 2013, over 1,759 promotional Lenny
fans were distributed to attendees. The game had 6,511 in attendance. Lenny also
participated by throwing out the first pitch at the August 7, 2013 game.
Partners are able to learn more about various topics by checking out videos from
our library collection. In FY 2013-2014, the Municipal Good Housekeeping video
was utilized to educate 21 municipal employees in Jamestown.
Page 117

:7
MEETING MINUTES
Piedmont Triad Water Quality Partnership
April 14, 2014
10:00 am
Minutes
The meeting was held at Oak Hollow Marina, High Point, NC. Executive Officers
Present: Roseann L'Esperance & Lavelle Donnell, Co -Chair; Joy Sparks, Treasurer
and Martha Wolfe, Secretary
1. Call to Order - Roseann called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below.
Aiamance County
Archdale
D.J. Seneres
Burlington
Chester Patterson
Clemmons
Judy Cherry
Forsyth County
Emily Harrison
Greensboro
Lavelle Donnell
Guilford County
Frank Park
Justin Gray
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
Lynn Hall
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jay Dale
Rural Hall
Trinity
Winston Salem
Roseann L`Esperance
3. Approval of minutes from January 21, 2014 meeting - Chester Patterson made a
motion to approve the minutes as presented. Lavelle Donnell made a second to the
motion. The motion passed by unanimous vote.
4. Precedent for vendors presenting at future meetings - Roseann presented a
proposed procedure for vendors that are scheduled on the meeting agenda to give
a presentation to the Partnership. The procedure recommendation is that a written
proposal is sent to all the members prior to the meeting date. At the meeting, the
Page 118

C7
presenter is given 10 - 15 minutes for their presentation, followed by a 5 minute
question period.
The procedure policy passed unanimously. This will be the standard policy for all
future presentations to the Partnership.
S. Updates:
Lenny Facebook Pacie
• Emily Harrison reported the Facebook Page had 141 "likes"
• Trivia Question contest had 3 winners; 2 from Greensboro and 1 from
Winston-Salem
• Top 5 cities- Winston - Salem, Greensboro, High Point, Clemmons and
Kernersville
• As of April 2, 2014 Lenny now has a Twitter Page (@Lenny T Lifeguard)
Webpage
• Lavelle reported the compost bin workshop information is on the webpage
• Make sure to link your municipal site to the website
Compost Bin Workshop Update
• Chester Patterson (Burlington) reported they had 35 attendees. It was very
successful and interested in doing w/s again.
• Lavelle Donnell said they had 10 attendees in Guilford County. They plan to
hold another w/s in the fall. The month of March had bad weather which
affected the turnout.
• Roseann L'Esperance said they had 8 attendees. This w/s was held the week
after Creek Week which was bad timing. They plan to schedule another w/s.
• Joy Sparks reported that Randolph County had 28 attendees. Very
successful. They would be interested in doing the w/s again. Joy suggested
the Partnership purchase big stickers with the Partnership logo on it to put on
the compost bins or any big give -a -way item that the Partnership sponsors.
It would give recognition to the Partnership.
• Greg Patton stated Randleman will be giving 1 compost bin away at a
Copperhead ball game. They gave 1 away at Arbor Day event and gave 1
away to the local Women's Club.
Roseann asked who was interested in getting stickers. Lavelle stated for this type
of sticker we probably want to get an all-weather sticker. She will check on the
price. The majority of the partners agreed this was a worthy promotional item.
6. Survey - Elizabeth Colyer presented the General Stormwater Survey. It
consisted of 20 questions. Roseann also handed out copies of a survey taken from
the Center for Watershed Protection. The members discussed the draft survey and
Page 119

the focus of the survey. The focus/purpose is to get information and provide
education.
The members discussed how to give participants survey results. How the answers
would be displayed. It was unclear if Survey Monkey had the capabilities to display
(pop up) answers and tables.
One problem is how you drive people to the Partnership website to take the survey.
Also, members could hand out a hard copy of the survey at events. Lavelle
suggested to create a card with the survey on it and pass out at events.
The Partnership received 2 compost bins; 1 for a Facebook give -a -way and 1 for
the Partnership survey give -a -way. The winner of the compost bin for the
Partnership survey participation would only come from the website survey, not
copies handed out. Each Partner would have to decide if they were giving away a
prize for people that complete the hard copy survey.
Lavelle requested a final digital copy of the survey be sent to her. She will work on
creating a paper copy of the survey for the partnership. Joy recommended the
partners give -a -way pens to people that complete a paper survey. Lavelle will look
into prices for pens as a give -a -way. No action was taken on the survey.
7. Expenditures Discussion and vote -
• Roseann said from earlier discussion in the meeting, members are interested
in pens & stickers.
• At the last meeting, the members did vote to do advertising at the
Copperhead game. The banner has been created. Greg Patton will check to
see if it has gone up.
• Tote bags - (reusable) Prices:
1. 13 X 13 X 6 - $1.65 each for 850 = total $ 1, 402.50 ( 47 bags for
each partner)
$1.56 each for 1800 = total $2808.00 (100 bags for each partner)
2. 16 X 20 X 6 - 700 bags = total $1400.00 or 1450 large bags = total
$2798.00.
A majority voted to purchase the 16 X 20 X 6 bags. However, for 1450 bags would
be about $2.00 each. This amount would give each partner about 80 bags.
Elizabeth Colyer said she had a vendor that may be less expensive. She will email
that information to Lavelle. Lavelle will check this price and get that information to
everyone.
• Table top game & case -
Lavelle showed a picture of a wheel table top game. (no case) She found
several styles on line. She requested input from the members as to what
style & size they preferred. The Partners decided to purchase 1 table top
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wheel game for the Partnership members to check out as needed. The
majority voted to purchase a 24" wheel game with the case.
• Lenny Activity books - Per Roseann, the new activity book has been created.
It will be the same size as before. Roseann will send out prices.
• New Lenny Ad - None
• U-Tube Lenny Ad - Lynn Hall, Lewisville, stated she has written a song about
Lenny. The plan is to try to get it recorded at a studio in Lewisville. Lynn would
like to send the song to the members. They asked Lynn to find out what the
cost would be to record it. The members discussed the idea. The majority
agreed to investigate the idea. Lynn will send the lyrics and cost estimate to
each member.
New Lenny Costume - The Partnership voted at the last meeting to
purchase a new Lenny costume if the cost was not more than $2000.00.
Lavelle talked to Eastern Costume Co. and the price for a new costume
would be over $5,000.00. The reason the first costume was so
inexpensive was because they had a frog costume in the shop. She
customized that for the Partnership. A new costume would have to be
made from scratch. The members voted not to get a new costume at this
time.
• Race Cars - Roseanne stated the City of Winston currently manages the
Bowman Gray Racetrack. It is not in compliance. There are several
issues at the track. Sponsoring the Race Car could be an awkward
situation for the City of Winston. Emily handed out a fact sheet detailing
the $2500.00 and $5000.00 advertising sponsorship packages.
Martha Wolfe asked if a marketing person had been contacted. At the last meeting,
it was discussed to speak with a marketing representative before we decided on
additional outreach projects to get an idea if the Partnership is using its funds
wisely.
Roseann stated she did meet with City of Winston's marketing representative. She
handed out written highlights from her meeting with Ed McNeal. Mr. McNeal was
impressed with the marketing efforts thus far. He did say it could get cumbersome
if we did separate marketing campaigns in each county. He suggested getting a
student marketing intern to look at all 4 counties to identify activities and events
that are common to all 4 counties. Mr. McNeal advised the group to continue to
purchase TV & Radio advertising because you are able to reach a larger number of
people, continue to purchase ads during peak time frames.
Emily Harrison said the Race Car Sponsorship would reach an audience we have not
reached before. We are trying to get more people to hear our message. Harrison
discussed the Race Car Sponsorship. Some felt it was too localized to Forsyth
County. Wolfe was not convinced it would reach the amount of people for that
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amount of money to make it worthwhile. Roseann asked if the Partnership was
interested in the $2500.00 sponsorship for the race car. Chester Patterson made a
motion to table the discussion at this time. D.J. Seneres made a second to the
motion. The motion passed by majority vote.
It was announced that the Partners had voted at an earlier meeting to advertise at
a Copperhead baseball game. The date of the game is July 22, 2014. Details to
follow.
The Partnership discussed the possibility of an intern to research a marketing plan
for the Partnership. Justin Gray stated he has been working with an intern on a
project for City of High Point. Justin will talk with UNCG about possibly doing a
class project during the fall to help the Partnership with marketing.
8. Topic campaign 2013-2014 update - This year's commercial is now airing. The
topic is litter. It is playing on channels WXII, WGHP, Time Warner Cable and
WFMY. The commercial began April 2, 2014 thru end of May. We are also doing
radio advertising on 98.3 Hispanic station. Lavelle asked everyone to please give
her the format you would like the commercial to be in for your organization. (Beta,
DVD)
9. Topic campaign for 2014-2015 - Lavelle suggested fertilizer & pesticide for the
2014-2015 campaign. This could tie into soil sampling test kits which are provided
® by County Agricultural Extensions. The majority of the partners agreed to fertilizers
& pesticides for the 2014-2015 ad campaign.
10. Watershed Maps - Lavelle gave out the Watershed Maps and stickers that were
ready. If you haven't turned in your maps to Lavelle, please do so. These maps
will be used at the Farmer's Market on June 21, 2014 from 8:00 am - 1:00 pm.
Justin Gray will send out a marketing poster to the members.
11. Budget summary - Lavelle handed out the budget summary. She stated this
summary doesn't include the litter advertising. The advertising campaign budgeted
approximately $35,000.00 (TV & Radio).
The partners also decided to do Lenny ad in the fall. We budgeted approximately
$6,000.00 for this ad. (kids stations)
Lavelle mentioned other marketing opportunities the Partnership may be interested
in; High Point Bowling Center. This includes advertising on the score board.
$50.00 a month. It was stated not everyone had a bowling alley in their
jurisdiction. Lavelle stated if this is something we wanted to pursue, let's have
representatives from each county to gather the information and bring back to the
July meeting. The following people agreed to get the information:
Randolph County - Greg Patton
Alamance County - Chester Patterson
Guilford County - Anita Simpson
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OForsyth County -- Elizabeth Colyer
•
Lavelle asked each person to get the type of ad, Cost, duration of contract and a
contact person.
12. Next meeting date and location - The next meeting is scheduled for July IVI,
2014 at 10:00 am at the Town of Jamestown Civic Center, 301 E. Main Street. We
need a majority of members present because we do have items we need to vote
on.
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Piedmont Triad Water Quality Partnership
January 21, 2014
10:00 am
Minutes
The meeting was held at the Greensboro Water Resources Building located at 2601
S. Elm -Eugene Street, Greensboro, NC. Executive Officers Present: Roseann
L'Esperance and Lavelle Donnell, Co -Chairs; Joy Sparks, Treasurer and Martha
Wolfe, Secretary
1. Call to Order - LaVelle Donnell called the meeting to order and introductions
were made. New member, Anita Simpson, Stormwater Specialist, with the City of
High Point was introduced.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below:
Alamance County
Archdale
Burlington
Chester Patterson, Danny Scales
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
O Greensboro
Guilford County
Lavelle Donnell
Frank Park
High Point
Justin Gray, Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph Co.
Rural Hall
Trinity
Winston-Salem
Roseann L'Esperance
3. Approval of minutes from July 31, 2013 & October 17, 2013 - Greg Patton made
a motion to approve both sets of minutes as presented. Emily Harrison made a
second to the motion. The motion passed by unanimous vote.
4. Updates:
Website/Lenny Facebook page -
Lavelle reminded everyone to provide a link from your website to the PTWQP
website. Please encourage people to visit the website & Lenny Facebook page.
Also, please check the website for accuracy. If you have any changes contact
Lavelle.
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Justin Gray, High Point, reminded the members if there is something you would like
to see on the Lenny Facebook page, please contact him or Emily Harrison. Emily
provided statistics for the Lenny Facebook Page.
Likes-138
2 winners from Trivia game - Winston Salem & Maine
Countries reached - USA, Canada, UK, Thailand and Uganda
Top five cities reach - Winston-Salem, Clemmons, Greensboro, High Point &
Kernersville
Update Dash Game
Emily Harrison reported that at the Dash game in July, the Partnership was not able
to throw out the first pitch at the game. Lenny went back in August and threw out
the first pitch. Public announcements were made at the game to relay the message
of the PTWQP Partnership - "Remind clean water is everyone's responsibility".
Update Compost Bin Workshop
This project was approved by the Partnership. A total of 100 compost bins will be
purchased. Workshops will be held and compost bins will be given to the workshop
participants. Confirmed dates are:
Forsyth Co. - March 27, 2014 - 6:00 pm
Guilford Co. - March 6, 2014 - 6:00 or 6:30 pm (Karen Neal)
Randolph Co. - March 18, 2014 - 6:00 - 9:00 pm
Alamance Co. - March 27, 2014 - 6:00 - 8:00 pm (Mark Dannerly)
The workshops are free through the Cooperative Extension Agencies.
Lavelle stated the compost bins will be delivered to Forsyth Co. prior to March 6t"
2014. Arrangements will be made for each county to pick up their supply. The
cooperative extension agencies will provide compost bins for the workshops. Each
partnership member receives 1 compost bin and the remaining bins will be divided
among the cooperative extension agencies to be distributed at the workshops. Any
remaining compost bins could be used for the PTWQP as a prize for educational
contests, etc.
Lavelle had an idea to drive people to our website, have a give -a -way, such as a
compost bin. We still need to work out the details. Roseann stated there should be
2 bins left over for the PTWQP to use. We could give -a -way 1 for a website contest
and 1 for a Facebook contest. The winners would have to be local. There would be
no shipping. The winners would be responsible to p/u the bins.
Elizabeth Colyer said regarding a contest, the Partnership hasn't done a survey in a
long time. We could create a survey and those that complete the survey are
entered into a drawing to win a compost bin. This would be a public education and
understanding of stormwater survey. We could use Surveymonkey, which is a free
service and link to our Partnership website. It was suggested to include a question
• about litter since that's our campaign topic. The survey should consist of 10-12
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questions. Elizabeth Colyer, Roseann L'Esperance, Emily Harrison, Chester
Patterson, Lavelle Donnell and Joy Sparks agreed to work on this sub -committee.
They will draft a preliminary survey & send to the other members. Please respond
when you receive this. Plans are to have the survey ready to go in April.
Update Clean Streams
Clean Streams - Forsyth Co., The workshop was a success. There were
approximately 30 attendees. The other cooperative extension agencies did not
have the staff to conduct a workshop. Judy Cherry attended the Forsyth Co.
workshop. She said some of the attendees she talked to were glad the workshop
included aquatics because they have difficulty getting aquatic pesticide education.
The group talked about the best way to issue a Certificate to the participants so
they can have proof of their educational hours for credit. Maybe for the next
workshop, have a certificate ready to give the participants that complete the
course. Lavelle said we should get permission from the participants before their
name is listed on the website. There is a possibility of another workshop in
February. Roseann will update the members if a date becomes available.
5. Topic campaign - 2013-2014
Lavelle handed out the TV ad script. Lavelle thanked Greg Patton for volunteering
to be in the video. The members viewed and discussed the video. There were
some concerns about the gun in the video and it was stated that we may get some
calls. However, many felt it was good the way it was filmed. Roseann asked for a
show of hands who was in favor of leaving the gun in the commercial. A majority
were in favor of leaving the commercial as it was filmed.
The video will run in April & May on local stations 2, 12, Time Warner Cable,
WHGP8 and WXII. There will be a radio spot to run on the Hispanic station. The
commercial will run on the internet and local broadcast stations. Lavelle asked
each member to tell her what format you need the video in. (DVD or Beta copy)
She will send out a reminder.
Lavelle said the plastic litter bags give -a -ways will be coming in tomorrow. She will
notify everyone when they are in so you can make arrangements to pickup.
6. Farmer's Market/Maps & Resources
Roseann said the members talked about getting a watershed map from each county
(30X40). The watershed map would be laminated and displayed at the Farmer's
Market to show people what watershed they live in. City of High Point is doing an
event at the Piedmont Triad Farmers Market in June and they have invited the
PTWQP to join them. No cost since the focus is promoting education. Stickers will
be available for people to put on the watershed map indicating where they live.
Each county would be responsible for doing their own watershed map. The PTWQP
would pay to laminate and mount the watershed maps and supply the stickers. It
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was suggested that each map should have the PTWQP logo and Partnership website
and your unit of government website on the maps. Lavelle to send the jpegfile and
facebook page to each member. There needs to be a legend and title for the map.
Lavelle said there is a possibility of 18 maps. She said she needs each partner's
map by mid -March and she can laminate and mount them and give back to the
partners at the April meeting.
7. Discussion for distribution of additional funds -
Emily Harrison introduced Tommy Neal, Race Car Driver and Greg Wagner crew
member for Tommy Neal Racing Team. Greg is also employed by the Village of
Clemmons. They race at Bowman Gray Stadium. They gave a presentation
regarding advertising opportunities for the PTWQP. The sponsorship included:
• The race season runs from April 26, 2014 - August 2014
• Average night 16,000 fans
• April 26th first race of the season 22,000 fans
• Family friendly atmosphere
• Tommy Neal's business is septic tanks and pumping storm drains
• Stadium hires him to pump drains at stadium
• Races at Forsyth, Asheboro and Burlington
There are 2 sponsorship packages available:
$2500.00 advertising
• PTWQP logo on car - rear deck fin (back of car)
• Name on shirt (for crews and purchase by fans)
• Hero card (PTWQP name listed on back)
• PTWQP name will be announced towards bottom of announcement list
• Pass out information/giveaways with PTWQP message
$5000.00 advertising
• PTWQP logo on both quarter panels (usually $5000.00 for each panel)
• PTWQP name listed & announced first as a primary advertisers
• PTWQP message on Hero card
• Name on shirt - Name printed on back and logo on car on front of shirt
• Name on logo on side of trailer
• Bring car to functions (not on race day) can have Lenny there too w/car
• Can pass out information & giveaways to fans before and after race
• Opportunities to have Lenny at race
Guilford County does not have a race track. But Neal would bring his car to a
scheduled event with 48 hr. notice. (Not on race night) this with the $5000.00
package. Racing is very popular with kids. Family friendly. Other sponsors on the
car are family oriented.
To participate in this race season a decision is needed by February.
Another sponsorship opportunity at Bowman Gray Stadium is advertising in the
Program. 1/4 page ad for $800.00 and full page for $1200.00. The program is sold
I'age 127

at the races during the season. Roseann thanked Tommy & Greg for their
presentation.
Discussion for distribution of additional funds continued -
Copperheads Baseball - Joy reported that information was given at the last
meeting. She added that the Copperheads send out a newsletter. She had a copy
that she passed around. The ballgames are played at 3 of the 4 counties involved:
Guilford, Randolph & Alamance. The sponsorship package is $2500.00.
At this point, Joy reported the current year budget for the spring topic campaign is
$39,000.00. The topic is litter. This includes TV advertising, radio, printed
materials and giveaways.
Also, in the current fiscal year, the partnership has $10,000.00 for Lenny
advertising and giveaways. In the past, we have advertised Lenny on TV kids'
stations. This campaign usually runs about $6000.00.
Last year the Dash & Grasshoppers game projects were paid from the Lenny
advertisement budget and some from the regular campaign advertisement.
Per Joy, the Partnership has extra funds of approximately.$18,000.00. The group
discussed the race car sponsorship and ways to pay for it. (Some from Lenny some
Ofrom extra budget) The meeting recessed for a few minutes. (12:00)
The meeting reconvened in another meeting room. (12:15)
Roseann discussed items of interest that members emailed to her. Justin Gray
added for consideration, dog handkerchiefs and watershed signs project. Lavelle
said she is still checking into the watershed signs. She has not received a response
from the sign shop yet. Lavelle stated each unit of government would be
responsible for their own installation of the tabs on the watershed signs. (Tab with
PTWQP logo) Some members said a reflective sticker may be better, however, it
would need to be compliant with NCDOT regulations.
Roseann asked for a show of hands for Give -a -Way items members were interested
in:
MAJORITY VOTE
• Tote bags
• Table top game wheel - 2 games for the Partnership
• New Lenny activity book
• 30 second educational commercial about who Lenny is
• New Lenny commercial with additional characters
• Copperheads baseball games
ITEMS THAT DID NOT RECEIVE MAJORITY VOTE
is • Frog themed pens
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• Recyclable water bottles
• Coasters
• Items for school aged children
• Update printed materials CYN books - noted this was very expensive to print
• Rain gauge
• Dog handkerchief
• Watershed signs
Lavelle updated the group in regard to a new Lenny animated commercial and
additional characters. For $15,000.00 we could add 2 additional characters, new
location, depending on complexity and concept, music production, editing,
character voice over. Similar to what we have but with additional 2 characters. All
members agreed to the new commercial.
The members discussed the CYN books. They were very expensive to print.
Members discussed ways to possibly print just one of the principals from the book.
Print 1 page handout.
Lavelle said she is working on the price of the new Lenny Costume. Previous price
was $1708. The new costume should be less than $2000.00.
Roseann asked for the members to discuss which item is important to them. Greg
Patton was in support of sponsoring the Copperhead Ball Team Project. A lot of
younger kinds are getting involved. It is attended by families. Justin Gray likes the
fact that we are branching out to other municipalities. Wolfe felt Randleman area
did not benefit from the Dash game project. She felt in the interest of fairness to
each member a project should be supported in or near that unit of government or
their county.
The group discussed how projects are selected. Joy felt it would be beneficial to
have a discussion with a marketing person. Roseann tried to meet with the City of
Winston Salem's marketing person, but has not been able to set up yet. Hopefully,
a marketing person could advise us on the benefits or disadvantages of regional
projects such as the Race Car project, etc. The groups was very much in favor of
having the marketing person attend a meeting and give us some guidance for
future projects.
Danny Scales was in favor of the Racing Project. He felt the partnership would
reach the most number of people with this project. Racing is a big event. The
members discussed the Racing Project and TV, radio advertising. The core reason
for the advertising is to satisfy the requirements of our permit with the State. We
can show to the State the number of people reached with our advertising and
education.
The members felt a meeting with a marketing person would be good. However, a
decision needs to be made on the Race Project and the Copperhead Ball Team
Project. Some members said we should not feel pressure into making a decision
right now.
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OElizabeth Colyer was interested in doing an ad in the racing program. The '/a page
ad for $800.00 was a good deal. Emily said she spoke directly with Bowman Gray
Stadium about the advertising. The quote they gave her was 1/3 page ad costs
$700.00 and is in black & white. A full page is $1400.00. They do announce the
advertisers name over the loud speaker once a night. You can also rent a booth at
1 gate (Bowman Gray Stadium) for $500.00.
The group discussed possibly doing the Copperhead Project $2500.00 and the 1/3
page ad at Bowman Gray for $700.00. Lavelle said we don't have to make a
decision now. We can talk to a marketing person to get direction. Justin suggested
talking to a graduate program that may be willing to do a marketing strategy for us
for free. Justin will talk with the professors at UNCG. He is currently enrolled
there. Roseann will ask the marketing person to come to the April meeting. She
will get back with the group.
Roseann recapped the previous discussion. The group has decided not to do the
Copperhead Baseball project this year. Wolfe continued to feel it was important to
have an event in the Randleman area out of fairness.
Roseann asked to change the April meeting to April 10, 2014. The meeting will be
held at High Point Marina, Oak Hallow.
It was discussed if a quorum was still present. The Guilford County member left
the meeting without being formally excused by the Partnership, therefore his vote
is counted in the affirmative.
Martha Wolfe made a motion to approve the $2500.00 for the Copperhead Project
sponsorship. Greg Patton made a second to the motion. The motion passed by
majority vote.
Elizabeth Colyer made a motion to purchase a new Lenny costume with a price not
to exceed $2000.00. Greg Patton made a second to the motion. The motion
passed by majority vote.
The members were interested in the Racing Project, however, they wanted to speak
with a marketing person first. Not able to vote at this time.
8. Budget Summary - Lavelle handed out the budget summary to the members.
She stated the only 2 other costs not listed on the handout that is left to pay is the
cost of the litter bags. We do not have a price on them yet. Also $25.83 for
renewal of the CYN domain name.
The meeting ended at 12:50 pm
is
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•
•
Piedmont Triad Water Quality Partnership
October 17, 2013
10:00 am
Minutes
The meeting was held at the new Randleman City Hall located at 204 South Main
Street, Randleman, NC. Executive Officers present: Roseann L'Esperance, Co -
Chairman, LaVelle Donnell, Co -Chairman and Joy Sparks, Treasurer
1. Call to Order - Roseann L'Esperance called the meeting to order and
introductions were made.
2. Members in attendance signed roll call sheet for voting recordation. A
quorum was not present (9 member governments present and 10 member
governments needed). Attendance is listed below:
Alamance County
Archdale
Burlington
Chester Patterson
Clemmons
Judy Cherry
Emily Harrison
Forsyth County
-
Greensboro
LaVelle Donnell
Guilford County
-
High Point
Justin Gray
Jamestown
-
Kernersville
Elizabeth Colyer
Lewisville
-
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jeff York
Rural Hall
-
Trinity
-
Winston Salem
Roseann L'Esperance
3. Approval of minutes from the July 31, 2013 meeting. Motion to tentatively
approve the minutes as presented was made by Emily Harrison and seconded
by LaVelle Donnell.
4. Updates
• Lenny Facebook page - Emily Harrison provided statistics regarding
visitors to the Lenny Facebook page.
Likes = 133 English (US) 128 English (UK) 5
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Likes = 133 USA 132 India 1
Top 5 Cities = Winston-Salem, Greensboro, High Point,
Kernersville, and Clemmons
Top States = NC, Maine, Virginia, and Georgia. Other states
represented include Kansas, Missouri, Tennessee, New
Hampshire, New York, New Jersey, Michigan, South Carolina,
and Massachusetts
Emily stated that the recent trivia contest was a "Say What
Wednesday" question which prompted some increased interest in the
Lenny Facebook page. The two winners were from North Carolina.
She also encouraged PTWQP members to email her any upcoming
events that involve Lenny so they can be posted on the Facebook
page.
Roseann L'Esperance reminded members to link the Lenny Facebook
page to their individual governmental websites.
• Rain Barrels - Chester Patterson presented information from the
committee (Chester Patterson, Emily Harrison, D.J. Seneres, and
Martha Wolfe) regarding the possibility of a rain barrel workshop in
place of the Buffer in a Bag program. Based on cost, quantity per
county, and competition with established NC Cooperative Extension
programs, the committee felt that rain barrels would not be a
beneficial program to pursue at this time.
Compost bins were suggested and researched by the committee as
an alternative. Composting is one of the Carolina Yards and
Neighborhoods (CYN) principles. Per a quote from Orbis, cost would
be $39.77 per compost bin (80 gallon) with a quantity of 25 per
county (Alamance, Guilford, Forsyth, and Randolph). All bins would be
delivered to one location for distribution. Roseann contacted each of
the four Cooperative Extension agencies to determine their interest in
providing a workshop and received favorable responses from all
Cooperative Extension agencies. LaVelle indicated that it would be
essential to provide detailed educational materials to the recipients of
the compost bins. The compost bin campaign would take place in
Spring 2014.
There was unanimous approval (with the concurrence of D.J. Seneres
and Martha Wolfe who served on the committee) to move forward with
purchasing compost bins and scheduling compost bin workshops for
Spring 2014.
• Clean Streams - Roseann stated that the next Clean Streams
workshop would be held on December 16, 2013 at the Forsyth County
Cooperative Extension office on Fairchild Road, Winston Salem. This
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•
Clean Streams workshop will provide aquatic pesticide credit. Roseann
will email details of the workshop to PTWQP members. She also asked
that members make inquiries to the licensed professionals in their
units to determine the types of programming/workshops that should
be offered by the Clean Streams program. Members are to email any
responses to Roseann.
• Baseball Games - Greg Patton provided information regarding
advertising opportunities with the Asheboro Copperheads (Coastal
Plain League). Average game attendance is 1100 with 30 home
games. Sponsorship packages include a full size (8x16) outfield sign
or half size (8x8) outfield sign at the McCrary Park in Asheboro. The
sign would remain in place for a year (beginning in March) and would
be visible at other events held in the park (approximately 65,000
annual attendees). High school, college, and American Legion Post 45
baseball games are played at McCrary Park in Asheboro. Sponsorship
packages include the sign, '/a page ad in the Copperheads program
book, a sponsor night, sponsor recognition at games, sponsor
recognition in the newspaper and on local radio stations during the
week of sponsorship, and website advertising. Sponsorship package
cost is approximately $2,500.00 per year. A discounted price ($300)
is available if the PTWQP provides the sign. The Copperheads
organization is very flexible and willing to customize the sponsorship
within any price range.
Opportunities in the other counties will be researched and reported at
the next meeting in January.
Guilford - LaVelle (War Memorial Stadium)
Alamance - Chester (Burlington/Eton)
Forsyth - Emily (Bowman Gray Stadium)
Farmers' Markets - Roseann asked if members had checked with the
Farmers' Markets in or near their communities regarding educational
outreach opportunities.
Winston Salem - Roseann reported that booth rental is $8.00
and table rental is $2.00.
High Point - Justin Gray stated that High Point will have an
event at the Piedmont Farmers Market in June. There will be no
cost since the focus is promoting education. The event is being
sponsored by the Keep High Point Beautiful group. Justin will
provide additional details to the PTWQP when available.
Kernersville - Elizabeth Colyer indicated that their market
operates on Tuesday, Thursday, and Saturday.
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0 Asheboro - Greg Patton will research.
:7
There was discussion about PTWQP providing a laminated regional
watershed map that could be used for visitors at these farmers'
markets to identify the area within the watershed where their homes
are located.
S. Education Ideas from APWA Conference - Justin Gray and Emily Harrison
reported on some of the innovative ideas presented at the conference.
• City bus advertising - City of Wilmington is using magnets to advertise
on city buses. Roseann indicated that Winston Salem used this
method several years ago to wrap the buses and that it was very
expensive. LaVelle stated that advertising inside the bus is also
available and very expensive as well. Justin will check with High Point
regarding cost.
• Dog handkerchiefs - Pet owners sign a pledge to scoop the poop and
then receive handkerchiefs/bandanas and doggie poop bags. Owners
take pictures of their dogs and submit them to be posted on-line with
their pledge. Cutest dog of the week contest is also an option to
enhance the program.
Roseann said that pet waste might be a good topic for next year's
PTWQP campaign. The City of Winston Salem will be conducting a dog
spokesperson contest next year. The winning dog (and owner) will
attend events to promote why it is important to scoop the poop.
Greg mentioned a commercial that follows a cigarette butt on its travel
from the ground where it is dropped to its final destination at the
ocean where it is found by a dog.
• You -Tube - Using multiple short, to the point videos for the entire
advertising campaign.
• Campaign slogan - "You are the solution to stormwater pollution".
• Signs in parks and greenways - There was discussion about adding a
message sign to the existing watershed signs. It was brought up that
some of the newer members do not have the original watershed signs
purchased by a PTWQP grant. It was decided to re -visit this issue at
the January meeting.
Emily is to send link to three You -Tube videos that are featured on
Lenny's Facebook page.
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6. 2013-2014 Topic Campaign
• Litter Commercial Script Ideas (Greensboro Channel 13)
Carlos Castellanos (Greensboro Channel 13 producer) presented
two production script ideas for the litter prevention commercial.
Option 1 is a more dramatic version with various shots of litter
and ending with a shot of flowing water and a voice over stating "We
are all responsible for protecting our water".
Option 2 is a spoof of a western as a daydreaming volunteer
picks up trash. It ends with voice over stating "We are all responsible
for protecting our water".
Litter Commercial Script Ideas (featuring Lenny)
Emily Harrison presented two production script ideas for the
litter prevention commercial that features Lenny the Lifeguard.
Option 1 is a baseball game with Lenny preventing Team
Stormwater from scoring. Tag line is "Clean water is everyone's
responsibility". This script is too long for a 30-second commercial.
Option 2 is geared to educating people on who Lenny is and how
he is associated with the PTWQP. Tag line is "Hop to it and protect our
water".
Although the script ideas featuring Lenny were too long for a 30-second
television commercial, members loved the concepts were in favor of pursing
both of these ideas in the form of videos that could be viewed on You -Tube
and the PTWQP website.
Members were in favor of using the western spoof idea for the 2013-2014
litter campaign television commercial.
7. By -Laws Update - Article III Section 1 and Section 3
LaVelle stated that the original intent was that the positions of Chairman and
Vice -Chairman must be members of the PTWQP. The positions of Treasurer
and Secretary could be held by persons outside of the PTWQP or by paid
staff. With this clarification, no text changes are necessary.
8. Budget - Joy Sparks reviewed and explained the Budget Summary sheet.
There is approximately $18,000 in fund balance. This a cumulative amount
from several years of good stewardship, items coming in under budgeted
amounts, increased dues from a new member (Asheboro) and a population
increase (resulting in increased dues) for the City of High Point. Members
were asked how they would like to spend the money.
0 Ideas presented were:
Page 135

0
• Creation of another 3D Lenny commercial (change of scenery or
additional character)
• Purchase of another Lenny costume
• Give-away items
• Lenny videos
• Additional television advertising
• Good Housekeeping video
Members asked that the Executive Committee explore some options and
costs to present at the January meeting. Roseann asked members to email
any other proposed ideas as soon as possible in order to research costs
and/or possible contracts.
9. Old Business - There was no old business.
1.0. New Business - There was no new business.
11.Distribution of PTWQP items
• Lenny T-Shirts (2 per member)
• Lenny Stickers (1500 per member)
• Keeping Water Clean Book (180 copies total)
1 for each PTWQP member (18)
1 for each Cooperative Extension (4) (Alamance, Guilford, Forsyth and
Randolph)
1 for each public library (35) (Alamance, Guilford, Forsyth, and
Randolph Counties)
1 for each elementary school (123) (Alamance, Guilford, Forsyth, and
Randolph Counties)
12.Meeting Schedule for fiscal year 2013-2014
January 16, 2014 10:00 am Greensboro Water Resources
April 17, 2014 10:00 am TBD
Meeting adjourned at 11:40 am.
Page 136

0
Piedmont Triad Water Quality Partnership
July 31, 2013
10:00 am
Minutes
The meeting was held at the Archdale City Hall, Archdale, NC. Executive officers
present: Roseann L'Espearance, Co -Chair Lavelle Donnell, Co -Chair, Joy Sparks,
Treasurer, and Martha Wolfe, Secretary
1. Call to Order - Roseann L'Espearance called the meeting to order and
introductions were made.
2. Members in attendance signed roll -call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance is listed below:
Archdale
D. J. Seneres
Burlington
Chester Patterson, Danny Scales
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
Amy Crum
Greensboro
Lavelle Donnell
High Point
Justin Gray
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
PTRWA
Joy Sparks
Randleman
Greg Patton & Nick Holcomb
Randolph Co.
Eric Martin & Jeff York
Winston Salem
Roseann L'Esperance
v
3. Approval of minutes from the April 18, 2013 meeting - Greg Patton made a
motion to approve the minutes as presented. Emily Harrison made a second to the
motion. The motion passed by unanimous vote.
4. Updates -
Baseball advertising - Emily Harrison gave a report on the baseball
advertising Winston Salem Dash event. She stated that Lenny was well received by
the fans especially the children. She showed one of the Lenny T-Shirts each
volunteer wore at the game. The T-Shirts really helped bring attention to the
volunteers. Emily reported that the PTWQP volunteers handed out approximately
1759 fans to the public. The remaining 1544 will be distribution to each member.
Stickers and tattoos were also given to the public.
While Lenny was not able to throw out the first pitch, we have been promised that
we can do that at another game. She handed out a calendar with possible dates for
volunteers to sign up.
Page 137

Roseann handed out copies of Winston Salem Dash Facebook advertising which
displayed the PTWQP logo. She also gave the following statics:
• 6511 people attended the game
• 5 PA announcements for the partnership were read
• 6' X 200' LED Board that ran PTWQP promotions at the game - dates 7-215t
through 24th
The partnership ran radio advertisement on station 99.5 ran 20 times
Emily said there was a spike in the Facebook activity. The day before the
Dash game, we had 86 people that went to our site. The day of the game it
jumped to 165 and is up to 175 now.
Roseann asked for input from the members as to the event. This event was
held in Forsyth Co. She asked how the members from other municipalities &
counties felt about the exposure.
LaVelle said the Partnership ran a commercial at 70 Grasshopper games.
Since the beginning of the season (April 11) a total of 242,511 fans attended.
Demographics to be provided after the season is over.
The partnership annual report should be ready in September. LaVelle asked
all the members to give her their activities they did in their units of
government. She also handed out a form for members to fill out with this
Sinformation.
LaVelle felt we should have an honest discussion about the baseball
advertising, if this is something we want to do in the future.
Martha Wolfe felt it was a lot of money. She feels the TV advertising hits
more people than the 1 baseball event. Roseann shared that feeling. Wolfe
said it was a lot of fun and we did reach a different audience. Emily did a
great job in organizing it. She does not feel we should do it every year.
Other comments:
• Some expressed if we do it again, do on a weekend.
• The event did not help Randolph & Alamance Co.
• It is good to try new things.
• Burlington has minor league baseball teams to try
• Many were open to events at the Zoo - Regional attraction
• Event at Farmers Market (Spring or early summer)
• Should do a partnership event - once a year in different counties as a group
• Members must be present to volunteer at the events in the community
Roseann asked each member to submit a list of ideas and events you would like
to see the group do. Include cost. The members were in agreement to doing an
event at the Farmer's market. Most members had a Farmers Market in or near
their community.
Page 138

Other possibilities:
• A banner to go up at a minor baseball league
• College football games
The group agreed to have Lenny go to the Dash game and throw out the first pitch
(no cost to the partnership) A couple of volunteers are needed for this. Sign up
with Emily. The group felt at a cost of $10,000.00 we would probably not do the
baseball event next year.
Emily gave an update on the Lenny Facebook page. They had 25 people participate
in the Trivia game. 2 winners from NC and 1 winner from New Hampshire. It
seems to increase every year. The game is done every 2 to 3 months.
Roseann gave an update on the Clean Streams program. We must change the
location. This year, the workshop will only be held in Forsyth Co. Probably held the
first of December.
Lavelle gave an update on the Keeping Water Clean booklet. We have had trouble
finding the book as it is discontinued. We plan to order 215 books to be distributed
at schools and libraries. So we are having to order from different locations. Price
ranges from 2.53 - 3.99. Should have these at the next meeting.
Rain Barrel Program - this program is being researched to replace the Buffer in a
Bag program. Lavelle handed out information from Rain Water Solution Company.
We would use the $5000.00 budgeted for the Buffer in a Bag program.
Purchase 78 barrels includes shipping would be $64.00 each or can do a subsidize
program. Sale 297 barrels at $62.00 subsidize $15.00 - $20.00 voucher. A 25.00
voucher would be a cost of $37.00 per barrel to the consumer. Lavelle to get more
information on the subsidize program. Roseann said this is the same company that
they use for Creek Week, same that Forsyth uses and Guilford Co. uses. Roseann
was concerned if we commit to buy 297 rain barrels what about the members that
don't want to do it. How do we distribute them? Forsyth not really enthusiastic
about the project.
The members talked about how to conduct a rain barrel workshop. Greensboro felt
this would undercut Guilford Co. Extension because they are selling rain barrel.
Forsyth already does a workshop in Creek Week for rain barrels. Details would
need to be worked out regarding storage, shipment, etc. of the barrels. Roseann
asked Chester Patterson, Emily Harrison, D. J. Seneres and Martha Wolfe to
research rain barrels workshops and give a report at the next meeting. (The
voucher could be difficult from an accounting standpoint for the City of Greensboro)
Smaller cities seem to be more interested than the larger cities.
Municipal Good Housekeeping - Roseann stated we are still waiting to hear back
from the State as to what their plans are for good housekeeping.
Page 139

• Lavelle reminded everyone to submit their activities (July -June) to her by the end
of August.
Topics for 2013-2014 - (TV ad spring 2014)
• BMP's - How to train HO's association to inspect BMP's - no interest
• Litter - 5 voted for
• Pet Waste - 5 voted for
• Illicit discharge - (use the motor oil commercial or do grease traps for
restaurants) 5 voted for
• Fertilizer & Pesticides - Lawn maintenance in conjunction with a Lawn Care
Company. 5 voted for
• CYN program is no longer offered
Litter seemed to be the winner as the campaign topic for spring of 2014. Do a
commercial to tell how litter can affect water quality.
Giveaways for litter campaign -
• Flat reusable water bottles - thinks .98 each with logo on it
• Grabbers to pick up litter
• Car litter bags (trash bags) w/logo on it. `Keep America Beautiful" website
look for bags.
40 Emily gave price of T-Shirts w/Lenny logo on it. 1800 at $2.99 each = $5382.00
with 50% deposit. That would be 100 shirts for each member. There was not
enough interest from the members to use the T-shirts as a giveaway. But the
majority of members voted to have the partnership order 2 t-shirts for each
member of government. Give Emily your sizes.
•
Joy showed a Frog that rabbits. The frog looks like Lenny. She said we could use
one as a setting on the partnership table when presentations are given. The cost
for 1 was $25.00. No interest in purchasing.
- Elect officers - Roseann said it is time to elect officers again. She asked for
volunteers, There were none. She asked if the current slate of officers were
willing to serve again. Wolfe said she would be glad to step down if anyone
was interested in taking the role of secretary. No one was interested. The
majority of the members voted to re-elect the current slate of officers to
serve another term.
- By-laws - Article 1 & 3 - Per Joy, it states 2/3 of the membership must be
present to change the by-laws. This item was tabled until the next meeting.
However, Joy explained that the by-laws do not address electronic voting.
The members do not want to allow electronic voting. It was felt that people
would not attend the meetings if they could just call in.
Page 140

• Joy continued with the by-laws. She stated under the section regarding officers -
"only the chairman and vice chairman are required to be members of the
partnership". Joy feels this came from when the partnership started is was formed
because of the Randleman Rules before NPDES. It started with the 6 member
governments of the Water Authority. Once we started with NPDES and Winston
Salem joined, then it was added that the chairman needed to reside with the
original group. (Randleman Rules group) This will be talked about at the next
meeting.
0
The members felt it was a text amendment and not a change in the policy. Lavelle
will check with Kristine to see when this was done.
Budget summary - Lavelle handed out a budget summary.
Joy Sparks presented the budget for 2013-2014 and went over the line items. It
was very similar to last year's budget. Total budget $54,500.00.
Martha Wolfe made a motion to approve the 2013-2014 budget as presented.
Lavelle Donnell made a second to the motion. The motion passed by unanimous
vote.
Joy stated we were under budget for last year. We do have money left over. There
are still a few invoices to come in. The final figure will be available at the next
meeting.
Chester Patterson made a motion to order for each partner member the 2 t-shirts
from the funds remaining from the 2012-2013 budget. Greg Patterson made a
second to the motion. The motion was passed by a majority vote. Give sizes to
Emily.
Roseann said we need to talk about giveaways for Lenny. The majority voted for
stickers.
Lavelle reminded everyone that the partnership dues will be sent soon. Please
make sure she has your correct contact information.
The next meeting date is October 17, 2013 at 10:00 am at the new Randleman City
Hall.
Roseann asked if the 3rd Thursday is a bad meeting time. The group discussed
meeting times & dates. Lavelle said we will send out a meeting reminder of all the
meeting dates on it. It was decided to keep the same schedule.
The meeting ended at 12:15pm
Members were given their allotment of fan giveaways.
Page 1 41

s
•
•
Page 142

Facility Inspections
FACILITY
2010
2011
2012
2013
Location
Contact Person
Phone Number
Fleet Maintenance
3/16/2010
3/9/2011
8/17/2012
10/23/2013
3524 Triangle Lake Road
Gary Smith
883-3598
Eastside WWTP
2/25/2010
3/3/2011
3/13/2012
4/11/2013
5898 Riverdale Drive
Randy Smith
822-4732
Westside WWTF
2/25/2010
3/3/2011
3/7/2012
4/10/2013
1044 W Burton Road
Tim Fitz erald
822-4784
Kersey Valley Landfill
6/21/2010
5/9/2011
4/17/2013
3748 E. Kivett Drive
Mike Spencer
883-3433
Materials Recovery
Facility MRF
2/4/2010
5/11/2011
7/18/2012
10/14/2013
5875 Riverdale Drive
Melanie Bruton
883-3517
HITRAN
3 9 2010
3/2/2011
3 20/2012
4/9/2013
71.2 W. Kivett Drive
Angela W nes
883-3424
Parks and Recreation -
Brentwood Facility
6 2/2010
3/16/2011
4/24/2012
11/14/2013
1301 Brentwood Street
Jeff Bodenheimer
883-3163
Parks and Recreation -
Ward Facility
6/2/2010
3/16/2011
7/3/2012
4/24/2013
1041 W. Ward Avenue
Jeff Bodenheimer
883-3163
Blair Park Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2012
12/16/2013
1901 S. Main Street
Lee Tiller
883-3243
Oak Hollow Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2012
12/16/2013
3401 N. Centennial Street
Lee Tiller
883-3243
Ward Filtration Plant
2011 E. Kivett Drive
Wendell Pickett
883-3410
Municipal Operations
Center
5/9/2011
1/24/2012
4/3/2013
816 E. Green Drive
Multiple Divisions
/ Departments
Kearns Water Plant
6/14/2010
4/20/2011
3/22/2012
7/19/2013
1413 E. Kivett Drive
Wendell Pickett
883-3410
Ingleside Compost
Facility
6/22/2010
3/15/2011
11/15/2012
12/30/2013
3001 Ingleside Drive
Randall Lee
883-8514
Cemetery ,Maintenance
Facility
6/14/2011
3/24/2011
2/28/2012
3/18/2013
512 Steele Street
John Elder
883 3408
Parks and Recreation -
City Lake Park
Maintenance Facility
6/16/2010
6/28/2012
11/13/2013
602 W. Main Street,
Jamestown
Lee Tillery
883-3243
Fire Department
Headquarters
6/30/2010
N/A
N/A
N/A
434 S. Elm Street
Keith Price
883-3372
Environmental Services
Facility
3/16/2010
3/9/2011
11/27/2012
12/22/2013
3524 Triangle Lake Road
Chip Vanderzee
883-3594
Signs & Signal Shop
4/23/2013
3524 Triangle Lake Road
Chris Nelson
883-3447
0 0 9

P_Vblic Services Department
rmwater Services Division
NORTH C:AROLINA'S INTERNATIONALCITY'
Stormwater Pollution Prevention Planning for Municipal Operations
1. Facility Name:
2. Physical Address:
A] Telephone Number:
B) Mailing Address, if different from above address:
3. Contact Person: _
Title:
4. Secondary contact: _
Title:
5. Date:
6. Assessment conducted by:
7. Facility's PPP easily accessible?
Contact number:
Contact number:
*Facility's Emergency Response Plan easily accessible?
Was any stormwater pollution prevention training conducted during the year?
List Date:
10. Is there a chronic history of spills and leaks?
11. Is there evidence of leaks and drips from equipment and machinery?
12. Are appropriate spill containment and cleanup materials kept on -site?
13. Are cleanup procedures for spills followed regularly and correctly?
14. Are used absorbent materials removed and disposed of in a timely manner?
15. Are personnel regularly trained in the use of spill control materials?
16. Outfall directly observed during assessment?
17. Are BMPs implemented to prevent, treat, or control non-stormwater discharges?
18. Is there a potential for non-stormwater discharges (non-stormwater sources observed without
BMPs implemented)?
19. Size of Facility:
Total Area: Total ISA:
20. Does the facility discharge directly or adjacent to a 303(d) water body or other environmental
sensitive area?
40

Assessment Checklist
Activities - Check each activity present at site.
Good Housekeeping Procedures
Yes
No
N/A
Required
Action
1. Are work areas and floors clean and dry?
2. Are there any visible leaks or potential sources for discharge of
significant material?
3. Are containment dikes in good condition, with valves closed?
4. Are dumpsters outside the shop closed?
5. Is loose garbage and waste material picked up and disposed
regularly?
6. Is trash and litter removed from catch basins and other portions of
stormwater drainage system on a regular basis?
7. Are areas subject to erosion stabilized with grass, mulch, deck dams,
or other appropriate sediment control measures?
8. Are scrap parts and scrap metal disposed regularly and properly?
Assessment Checklist
Activities - Check each activity present at site.
Hazardous substances Handling and Storage
Yes
No
N/A
ActioRequire
1. Is there adequate aisle space and organization in all storage areas?
2. Are items in storage properly labeled to indicate contents?
3. Are all containers labeled with contents on the appropriate label?
4. Are all containers closed?
5. Are all containers in good condition (free of leaks, spills and
corrosion)?
6. Are there less than 55 gallons of hazardous waste for each
accumulation area?
7. Is emergency/ contingency equipment accessible to the accumulation
area?
Painting Operations
Yes
No
N/A
Required
Action
1. Are painting activities performed within designated areas?
2. Does the designated paint area prevent overspray and the
contact of byproducts with stormwater?
3. Are paints, thinners, and solvents recycled, reused, or disposed
of properly?
Personnel Training and Record Keeping
Yes
No
N/A
Required
Actio
1. Are employees trained in Spill Prevention and Response
i

practices?
2. Are employees trained in Hazardous Material management
ractices?
3. Are employees trained in Good Housekeeping practices?
Liquid Storage in AST and Fueling
Yes
No
N/A
Required
Action
1. Is secondary containment provided for tanks and fueling areas?
2. Are fueling areas protected from precipitation and run-on?
3. Are spill kits readily available at the Facility?
4. Are fuel tanks filled carefully without allowing over -splash?
5. Are fuel leaks and spills controlled using absorbents/ drip pans/ pads?
6. Are dry cleanup methods used, swept up, containerized and
disposed of properly?
7. Are valves on containment systems closed and locked except during
observed and controlled releases?
8. Are tank systems, including tank integrity, inspected and
tested regularly?
Equipment maintenance and Washing
Yes
No
N/A
Required
Action
1. Is equipment checked for leaking fluids?
2. Are maintenance activities performed indoors where practical?
re waste materials properly segregated, labeled, and discarded?
4. Are outside wash areas in compliance with the Permit?
5. Is wash water contained or otherwise kept our of the storm drainage
system?
Assessment Checklist
Activities - Check each activity present at site.
Preventative Maintenance
Yes
No
N/A
Required
Action
1. Are there regularly scheduled inspections of equipment that could
result in leaks/ spills that could enter the stormwater system?
2. Is a program in place to routinely repair or replace leaking or
dripping vehicles and equipment?
3. Are stormwater management devices routinely inspected and
maintained (e.g., cleaning catch basins and clogged inlets)?
4. Are sediment traps installed in storm drains or sewer systems
operating and being maintained properly?
Facility Tour: Comments & Observations

* Please contact the Stormwater Division at 883-3455 to schedule employee training on stormwater
pollution prevention. The following topics will be covered: Good Housekeeping & Spill
Prevention; Vehicle & Equipment Washing and Maintenance; Spill Reporting & Response; Street
Maintenance; Outdoor Storage of Materials & Wastes; and Landscaping & Lawn Care.
is
•

s
FY 2013-2104 Annual Report
City of High Point
Stormwater Discharge Permit
NPDES Permit Number NCS000421
Submitted: January 12, 2015

I cert-ify, under penalty of law, that this document and all attachments were prepared under my
direction or supervision in accordance with a system designed to assure that qualified
personnel properly gather and evaluate the information submitted. Based on my inquiry of the
person or persons who manage the system, or those persons directly responsible for gathering
the information, the information submitted is, to the best of my knowledge and Relief, true,
accurate, and complete. I am aware that there are significant penalties for submitting false
information, including the possibility of files and imprisonment for knowing violations.
Gregory Demko, City Manager
Date

The City of High Point continues to progress and develop while implementing the stormwater
management program to comply with the requirements of NPDES Permit Number NCS000421.
The Stormwater Services Division is responsible for ensuring that the City is in compliance with
requirements of High Point's MS4 Phase lI NPDES stormwater discharge permit. The
responsibilities of permit compliance are split between the Public Services Department. Planning
and Development Department, and the Engineering Services Department.
The purpose of this report is to summarize the stormwater program components that have been
implemented during the fiscal year (FY) 2013-2014 of the stormwater discharge permit. The
following; report will provide an overview of the progress that the City of High Point has made in
implementing; the six minimum control measures for the MS4 Phase II NPDES Permit, which
includes: Public Education and Outreach; Public Involvement and Participation; Illicit Discharge
Detection and Elimination, Construction Site RunolfControls; Post -Construction Site Runoff
Controls; Pollution Prevention and Good Housekeeping for Municipal Operations.
Public Education and Outreach on Stormwater Impacts
In order to meet the objectives of the public education and outreach program, the City of High
Point continues to rely on the collaboration and building partnerships with other governnicntal
entities while implementing some of its own public education BMP's .
Piedmont Triad Water Quality Partnership
The Piedmont Triad Water Quality Partnership is a collaboration of
17 local governments in the Piedmont "Triad that work together to
educate residents about stormwater and water quality issues;
including non -point source pollution, regulations, and best
management practices. Joint funding is used to broadcast television
commercials and purchase education materials such as brochures;
watershed signs, and storm drain markers. The website address for the Piedmont "Triad Water
Quality Partnership is(littp://www.piedniontwaterquality.org/). Refer to Appendi-v A for the PY
13/14 Annual Report for the Piedmont "Triad Water Quality Partnership.
Keep High Point Beautiful
The Keep High Point Beautiful Chapter follows a practical approach that
unites citizens, businesses, and organizations within the City of Fligh Point
to find solutions that advance the core issues of preventing litter; reducing
waste, and beautifying communities. Meetings are held on the third Monday
of every other month. As part of the greater Keep America Beautiful, this
organization looks to citizens, government, businesses, and industries within

the corporate limits of the City of High Point to implement the program chapter. The Stormwater
Division relies greatly upon this organization with helping to promote educational outreach
opportunities along with volunteers to help clean up local water ways and to prevent further litter
and debris from entering into the stormwater drainage system.
Stormwater Service Division Educational Outreach
The Stormwnt.er Services Division continues to implement and develop its
own public education and outreach for FY 13/14. The Stormwater
Services Division updates and maintains a website
(hitp://www.hid,hpointnc. ,ov/pubsrv/stormwater/index). The
website includes a section on public education and provides a link
to the Piedmont Triad Water Quality Partnership website. The
website also provides information on Stormwater BMPs, links to
water quality related TV advertisements, and information on
volunteer opportunities. A link is available for citizens to request a
speaker to come and speak on the topic of water quality.
Water Qualitj, in the Classroom
IlIE1-1:'POINT:,�;,u'-
r�
h�
"The Stormwater Division staff works with students throughout area schools within the City of'
High Point, offering a variety of programs to address water quality issues and the impacts upon
stream habitats and wildlife. Study sessions can be designed for every classroom setting for
Elementary, Middle, and High School students. These activities continue to be developed, and
the Stormwater Division will respond to requests from teachers for specific demonstrations and
discussions.
Enviroscape Presentations
In addition to working with area schools, the Stormwater
Division conducts presentations that revolve around the
Enviroscape to address potential sources and contributors
to the degradation of water quality.']'his presentation is
used during public events held throughout the year. The
Enviroscape is a portable model used to help people of all
ages better understand point and non -point source
pollution through hands -on -demonstrations. This helpful
model is used to connect students to pollution sources in
their own backyard, including parking lots, construction
sites, pet waste and agricultural impacts.

Program Educational Booth
The Stormwater Division staff designed and produced educational
materials and public information displays for various events held
throughout the year. Material can be available for all ages at each
session. Pamphlets and brochures on water duality issues have
also been placed in City ]-tall, the Library, and the Piedmont
Environmental Center.
Watershed Signs
Signs have been placed along major streams throughout the City of
High Point identifying the watershed name and in some cases the
individual stream name. These signs increase public awareness about
the importance of watersheds and encourage good stewardship of the
state's valuable rivers, streams; wetlands, lakes and ground water. The
City of High Point organizes its water resource planning around
watersheds in order to provide a meaningful process for maintaining
or restoring the health of our streams, lakes and rivers. Informing
citizens about watersheds close to home offers a better understanding
of how activities in individual watersheds affect the quality of water in
their communities and adjoining watersheds.
Public Involvement and Participation
The City of High Point sponsors a number of volunteer programs that locus on reducing the
amount of trash and litter along streets and waterways. The City of High Point either sponsored
or assisted in the following volunteer programs in FY 13/14:
Big Sweep —The Big Sweep event held on October 4, 2014 had a
total of 405 volunteers with an estimated 5,080 pounds of trash and
220 pounds of recyclable materials removed from 21 sites. An
estimated 7 miles of waterways and roadway were cleaned up by
volunteers.

The Great American Cleanup —The event was held on April 26, 2014. A total of 633
participants collected an estimated 8,740 pounds of trash, which included 230 pounds of recycling
and planted 504 flowers at local schools.
The Public Services Department continues to promote the Adopt -A -Stream and Adopt -A -Street
programs. The focus of both programs is to promote public awareness through litter and debris
removal along public right-of-ways and waterways.
Adopt a Street Program- July 1, 2013 to June 30.2014. A total o1'
131 people volunteered and 3,720 pounds of litter were collected
With 1 190 pounds of recyclables collected.
Adopt -A -Stream Program
The Adopt -A -Stream Program provides individuals and groups the
opportunity to become involved in an environmental program that helps
protect our natural resources. The objectives of this program are to
increase community involvement and awareness of the City's water
resources, while working to improve the water quality and overall stream
habitat. Participants must agree to collect litter along their adopted
stream twice a year for at least two years.
Storm Drain Marking and/or Stenciling
The Stormwater Division has conducted a Storm Drain Marking/Stenciling
program since 2007. This program encourages local businesses, scout
groups, neighborhood groups, and others to get involved in protecting local
water duality by painting "No Dimil ing, Drains to Wctterivclj�s', to area
stormwater drainage inlets. An estimated 1,639 storm drains have either
been marked or stenciled since the start of the program.
City of High Point
Adopt
A -
Stream r�
INOI)lJllllPING
-3
DRAINSTO O IMUENRIMAY

Volunteer Request on Wehsite
A volunteer request form has been installed on the City of High
Point website. Interested citizens can request to be contacted by
the Stormwater Division for the following; activities:
• Adopt a Stream
• Storm Drain Marker Program
• Request to have a speaker on stormwater related topics
The Slorin ,tiler Dii ision received 6 web volunteei- requesis
during FY 13114
Illicit Discharge Detection and Elimination
The Stormwater Services Division continues to implement a
stormwater infrastructurc inventory program. City personnel
and summer interns have worked in the past to collect spatial
data and incorporate the data into a series of maps containing
the stormwater infrastructure. Spatial data has been collected
using CPS units and then incorporated into the ArcGIS system.
'['lie GIS database is constantly being updated with new data
collected from construction and the maintenance/upgrades to
the existing stormwater drainage infrastructure. It has been
estimated that 96%, of the stormwater drainage system has been
inventoried. The above shows a sample area that was completed
as part of'the City of High Point stormwater inventory project.
A red asterisk identifies a stormwater outfall.
I am interested in finding more about
Volunteering)
o..�.»._
a—._...,..._
I
An 11licil Discharge Delection and Elimination iWanual.. was designed for the development of the
IDDh program in July 2011. Storm water Division employees continue to utilize the IDDI]
Manual for identification of follow-up on illicit discharges.
The Stormwater Services Division continues to implement a
dry weather monitoring program. The initial part of the
program involved the inventory of all E11A defined standard
classified outfalIs to monitor the current conditions after a 72
hour period of dry weather. Water Quality data is collected if
flow has been detected through an outfall to determine whether
an illicit discharge has occurred. A total of 16.1 Outfalls were

inspected through the Dry Weather Monitoring Program during the FY 13/14. Personnel will
continue to monitor the EPA defined outfalls and work towards the goal of inspecting all ol' the
City of High Point outfalls throughout the stormwater drainage system.
Illicit discharges are addressed by the Stormwater Services Division as identified through the dry
weather monitoring program, customer service line, reports received from field crews, or from
the stormwater infrastructure inventory program. The City of f-figh Point Illicit Discharge and
Connection Ordinance is utilized for enforcement once illicit discharges are detected. A total of
14 illicit discharges were identified by the Stormwater Services Division and eliminated during
the FY 13/14.
The City of High Point relies on local citizens, field staff, and comprehensive inspections to
detect potential water quality problems quickly, so that appropriate actions can be addressed
before significant water quality degradation occurs. Citizens reporting incidents that have
occurred within City limits can report directly to the Stormwater Services Division at (330) 883-
3455 during normal business hours (Monclay thru Friday TOO (tin to 5: 00 pin). Likewise, other
City departments or outside agencies can report water quality incidents directly to the
Stormwater Services Division as well. The City of I-ligh Point Customer Service Line (330) 883-
3I1I is also available for citizens to notify the City of illicit discharges and connections during
or after business hours. All calls are documented and the information is forwarded to the
Stormwater Services Division for hollow -up. Date, Time, Location, and Description of
Discharge/Connection should all be noted. The Stormwater Division will then conduct a field
investigation into the potential source. This can help to determine the type of problem and the
level of response required.
Construction Site Stormwater Runoff Control
The Engineering Services Department implements and enforces the City of I-ligh Point's
sediment and erosion control program in compliance with the State of North Carolina Sediment
and Erosion Control program. Section 9-7-II of the City of High Point Development Ordinance
provides a regulatory mechanism for erosion and sediment control. Construction plan review and
site inspection are incorporated into High Point's sediment and erosion control program as well.
The Erosion Control Program is responsible for reviewing and approving Erosion Control Plans,
issuing Land -disturbing Permits, inspecting Erosion Control Measures, enforcing State and Local
Erosion Control Ordinances, and investigating complaints from citizens concerning
sedimentation. The Erosion Control Program provides a copy of the NPDES Stormwater
Discharge Permit for Construction Activities with each land disturbing permit that is issued. All
storm sewer construction is inspected by city staff to ensure consistency with approved
0 stormwater plans.

An education pamphlet for erosion control operators was created and is currently distributed by
the Planning and Inspections Department with all building permits. The City of I-ligh Point
Customer Service Line [phone] is available for the public to report sediment and erosion
control issues. All calls are documented and the inf-ornation is forwarded to the hngineering
Services Department for fol low -up. All city erosion control program staff attend annual
sediment and erosion control seminars/workshops to stay abreast of current erosion control
methods.
Post -Construction Stormwater Management in New Development and Redevelopment
Regular maintenance is crucial to ensure that a water quality device effectively removes
stormwater pollutants. Pursuant to Section 9-7-5 (d) 5 of the City of High Point Developmew
Orclinunce; engineered stormwater control structures must be inspected annually and the City is
required to record the results and notify the responsible property owner or owner's association
when maintenance or repairs are necessary. Upon inspection, if repairs are needed, the
responsible party is given 90 days to make the necessary improvements. The City of'High Porn1
BA4P Design Mantral and the S1oi-nnt wet BA4P Mainlenance Guidance Manual provides general
design guidelines for major BMPs and recommended maintenance schedules.
The High Point Planning and Development Department revised the Development Ordinance to
comply with the post -construction site runoffcontrol requirements offNPDES Phase II
stormwater regulations in FY 06/07. The City off High Point continues to implement the
following post -construction stormwater management practices and strategies:
• Watershed development plan review;
• Require alternate and engineered stormwater controls ffor development and redevelopment as
defined in Chapter 7 of the City of High Point Development Ordinance;
• Require and enforce stream buffers;
• Conduct structural stormwater BMP inspections;
• Implement and enforce Chapter 7 of the City of High Point Development Ordinance,
The Stormwater Services Division inspected 297 stormwater BMPs
during FY 13114. Examples of deficiencies found during the BMP
inspections include overgrown vegetation, trees on dam, lack off
sufficient ground cover, erosion, and non-functioning BMI's (See
belem, for• a summary cif the slornm,alei- BA4P inspections for FY
13114). The Stormwater Services is currently working with the
responsible parties to ensure that the required maintenance is
performed. The non -compliant BMPs will be brought before High
Point City Council later in the year for enforcement.

13MIl Inspection Summary
4 13MI's Inspected FY
13/14
# IIMPs Compliant at
Time of Inspection
H 13MPs Brought into
Compliance by Owner
Non -Compliant: BMl's
297
68
205
24
PoLlori P event on/,GooHousekir'ng forMn elf pal ®pOeratians
The City of f-ligh Point continues to implement an operation and maintenance program for the
MS4 system. The following; activities are performed to prevent or reduce pollutant runoff into
the stormwater drainage system:
• Street sweeping;
• Catch -basin cleaning with a vactor truck;
• Removal of trash and debris from the drainage system through general maintenance
activities;
Summary of Street Sweeping Program
"hhe purpose of the street sweeping program is to keep the City of
High Point's streets clean while removing; sediment and associated
contaminates before they enter the storm sewer system and
eventually into the streams. The Stormwater Services Division
currently operates two street sweepers year-round to sweep curb
and gutter streets within the City of High Point. "There are 45
routes that the sweeper operators utilize to sweep 1,300 curb miles.
It takes three months for two sweepers to complete routes 1-4].
The Central Business District (241 curb miles) is swept six times annually, four times during the
normal routes and twice during the fall and spring furniture markets.
The trash/debris picked up by the sweepers is disposed of at the Kersey Valley Landfill, with the
tonnage dumped by each sweeper kept on file. The sweepers are cleaned out daily at the
equipment wash bay at the Fleet Maintenance Facility to ensure that excess materials are
contained within the Oil/Sediment Separator. The street sweeping material must not be allowed
to re-enter the stormwater drainage system. The material must be dewatered in a contained area
and the water treated with an appropriate and approved control
measure or discharged into the sanitary sewer. The solid material
is stored and disposed of properly to avoid discharging during a
storm event..

The City does miscellaneous sweeping of streets during the leaf season as required to keep
excessive dirt from the streets. The Stormwater Division will monitor and sweep areas as
necessary to keep leaves and debris from plugging Stormwater catch basins. During the fall, the
Street Maintenance Division picks up leaves throughout the City of High Point. All leaves
picked up are taken to the Ingleside Composting and Mulching Facility for disposal with the
tonnage of -'leaves received at the Ingleside Facility kept on file. The Street Maintenance
Division currently operates five pull behind self-contained leaf collectors and three "one-mon
operulion" vacuum truck mounted sell' -contained leaf collectors. The Street Maintenance
continues to utilize the "one-man oi)erallon" vacuum trucks for miscellaneous cleaning along
heavily littered streets and right-of-ways. Streets are prioritized according to the amount of litter
with the streets that are ranked highest receiving the most attention.
Catch Basin Cleaning and Maintenance
The Stormwater Services Division operates one vactor truck
for catch basin and pipe cleaning within the City of 1-ligh
Point. Customer calls for Ilooding or clogged basins are
given the highest priority for maintenance. Drainage maps
have been created for the catch basin cleaning crew to inspect
the drainage structures and perform any needed preventive
maintenance. There are specific areas in High Point that are
more prone to blockages due to leaves, trash, and litter. Those problem areas are routinely
checked and cleaned as needed. A priority ranking approach for catch basins allows for
municipal resources to be directed to areas and structures that generate the most pollutants.
The vactor truck is de -watered into the sanitary sewer prior to disposal of the collected materials
and all collected materials are disposed of at the Kersey Valley Landfill. The tonnage of waste
received at the Kersey Valley Landfill is kept on file. The vactor truck is cleaned out at the
equipment wash bay at the Flect Maintenance Facility that is equipped with an oil/sediment
separator and drains to the sanitary sewer.
Catch basins are inspected for structural integrity and evidence of
illicit discharge during cleaning. Any fluids that have been collected
during routine cleaning will be discharged to the sanitary sewer. If
gross contamination (selva�,c or oil) has occurred, cleaning stops and
is immediately reported to the supervisor for follow-up. The
Stormwater Divisions goal is to inspect catch basins annually and be
able to incorporate routine cleaning. A checklist is used for the
classification of required maintenance that needs completed that will
help to prioritize a new schedule for the frequency of cleaning.
Documentation of inspections is kept on file as each catch basin is

I checked within the mapped areas.
Stormwater Pollution Awareness and Prevention Training
The Stormwater Services Division continues to implement Pollution Prevention/Good
Housekeeping training for City employees. A total of' 139 City employees have received training
for the FY 13/14. A PowerPoint presentation —Stormwater Pollution Prevention and
Awareness Training was utilized and followed by a discussion on specific job activities that
could impact stormwater runoff and how they can be performed in compliance with stormwater
regulations. The topics that were covered in this training session included: IDDE program,
possible sources of pollution, vehicle washing and fueling, outdoor storage, waste containers and
drum management, vehicle parking lots, grounds maintenance and conservation management,
good housekeeping practices, preventative maintenance, and spill prevention and response
measures.
The Stormwater Services Division conducted 9 municipal facility inspections for potential
impacts to water quality during FY 13/14. The first step that the City of High Point initiated was
to evaluate and assess the city owned and municipal facilities in order to determine which
activities have a negative impact on water quality and to find solutions for these activities. The
overall objectives are to limit the amount ofactivities that are conducted outside and are exposed
to stormwater. The list of the City of High Point facilities inspected in the FY 13/14 can be found
within Append& B of the Annual Report. This inventory list is maintained, assessed annually,
and updated as necessary. A comprehensive list and map of municipal facilities will help staff for
the Stormwater Division build a better awareness of their locations within the MS4 service area
and their potential to contribute to storm water pollutants. Inventory of these facilities will also
serve as a basis for setting up periodic facility assessments and the development of storm water
pollution prevention plans where necessary. A copy of the assessment form that is used at the
municipal facilities can be found in Appendix C.
The Stormwater Division conducts annual reviews of municipal owned facilities with an
individual Phase 11 NPDLS stormwater permit. Mach facility has its own Slornni,aler Pollution
Prevention Plan (SWPPP) that is followed by responsible staff: The SWPPP is reviewed along
with any timelines of monitoring reports and the results of inspections and subsequent follow-up
actions at each facility are kept on file. Currently the City of High Point has developed SWPPP's
for Westside Water Treatment Plant, f astside Water Treatment Plant, I-Ii-Tran, Fleet
Maintenance and E�nvironmental Services, and the Materials Recovery Facility which currently
hold Phase 11 NPDLS Permits.
1

Total Maximum Daily Loads (TM'DLs.)
The Stormwater Services Division continues to develop a plan to address TMDL requirements
for the following; streams: Richland Creek; Fast Fork ofthe Deep River; and Richf-ork Creek.
Maps have been created that identify the watersheds, streams, and corresponding outfalls that
discharge into the impaired streams with designated TMDLs. The Stormwater Service Division
is currently in the process of identifying existing water quality data and beginning to develop a
water quality monitoring plan for each pollutant of concern or cause of impairment as specified
in the TMDL.
The monitoring; plan shall include:
I . The sample location with latitude and longitude coordinates, sample type, frequency, and
any seasonal considerations;
2. A quality assurance project plan;
3. A monitoring implementation schedule for each pollutant of concern;
4. Requirements to monitor the pollutants of concern on at least a quarterly basis (targeting;
once per season) for at least 25% of the major outfalls. Consideration should be given to
the required frequency of monitoring events needed to determine statistically -significant
data trends;
5. An explanation of why monitoring is being conducted for selected outfalls and whether
the outfalls are representative of particular land uses or geographical areas that
contribute to pollutant loads;
6. Requirements to monitor the pollutants of concern in receiving waters, both upstream
and downstream of major MS4 discharges, on at least an annual basis for the permit
term.
Upon completion, the monitoring plan will be submitted to the Division for review.

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� Piedmont Triad Water Quality Partnership
Annual Report
Fiscal Year 20134014
Piedmont Triad
Water Quality
Partnership
Annual Reports are available online
www.piedmontwaterguaIity.org
0 Table of Contents
0
PTWQPPartners.........................................................................................2
FY 13-14 PTWQP Cost Shares...................................................................3
FY 13-14 PTWQP Budget.......................................................................... 4
Public Education Efforts.............................................................................. 5
LitterTopic Campaign............................................................................. 6
Carolina Yards and Neighborhoods Program ............................................ 7
Compost Bin Program..............................................................................8
CleanStreams Program............................................................................9
Baseball Advertising...............................................................................11
Website/Social Media.............................................................................13
Partnership Outreach Efforts.................................................................. 16
MeetingMinutes....................................................................................18
Page I I

0
Ol
PIEDMONT TRIAD WATER QUALITY PARTNERSHIP HISTORY
Background
Jurisdictions within the Randleman Lake Watershed began meeting in 2000 to
determine how to meet the stormwater management requirements for the
Randleman Rules. In early 2002, education initiatives were discussed, and it was
determined that the same initiatives could be used to meet NPDES Phase 11
requirements. Jurisdictions outside of the Randleman watershed were invited to
attend to discuss a joint effort that would satisfy both requirements and create
efficiencies for participating communities.
The Piedmont Triad Water Quality Partnership was formed by interlocal agreements
between 10 initial members. As interest grew, so did the number of participants. In
FY 2013-2014 we had a total of 18 members. Representatives from the
participating governments meet quarterly to discuss regional education efforts.
2013-2014
•3. Alamance County
46 Archdale
46
Asheboro
h6
Burlington
,;6
Clemmons
Forsyth County
Greensboro
ry6
Guilford County
•6
High Point
*.
Jamestown
4.
Kernersville
,�6
Lewisville
4
PTRWA
4
Randleman
46
Randolph County
-�4
Rural Hall
44
Trinity
4,
Winston-Salem
Page 12

•
•
0
FY 2013-2014 PARTNERS COST SHARES
Participation cost in the partnership is shared among the members. Each partner's
baseline education program rate is determined by the jurisdiction's population
totals.
Population Totals
0 - 25,000
25,000 - 100,000
100,000 - 200,000
200,000 -and above
Partner's Cost Share
$1,500
$3,000
$5,000
$7,500
PTWQP
Stormwater Education Costs (FY 13-14)
Member
Baseline Education Program
Alamance County
$3,000.00
Archdale
$1,500.00
Asheboro
$3,000.00
Burlington
$3,000.00
Clemmons
$1,500.00
Forsyth County
$5,000.00
Greensboro
$7,500.00
Guilford County
$3,000.00
High Point
$5,000.00
Jamestown
$1,500.00
Kernersvilie
$1,500.00
Lewisville
$1,500.00
PTRWA
$500.00
Randleman
$1,500.00
Randolph County
$5,000.00
Rural Hall
$1,500.00
Trinity
$1,500.00
Winston-Salem
$7,500.00
TOTAL
$54,500.00
Baseline Education Program includes continued support for the Carolina Yards and Neighborhoods
Program, Clean Streams, airing of the topic campaign television commercials, and purchase of
campaign related promotional items for community distribution.
Page 13

•
•
FY 20.13-20.1.4 BUDGET INFORMATION
Each year educational and budget initiatives are established by the members of the
group. In fiscal year 2013-2014, the selected priorities included addressing litter
prevention, compost bin education, promoting Lenny the Lifeguard and
modifications to the current Clean Streams program.
FY 2013-2014 Cost Share Revenue
$54,500.00
FY 2012-2013 Revenue Carried Forward
$24,216.54
FY 2013-2014 Total Revenue
$78,716.54
2013-2014
Proposed
Expenditures
2013-2014
Actual
Expenses
A. Advertising
Television/Social Media (Topic Campaign+ video
supplies )
$32,000.00
$28,593.00
Lenny the Lifeguard -Advertising
$6,000.00
$0
Radio (Topic Campaign)
$4,000.00
$4,000.00
ADVERTISING SUBTOTAL
$42,000.00
$32,593.00
B. Miscellaneous
Website Hosting & Domain Name Renewal
$1,500.00
$25.38
MISCELLANEOUS SUBTOTAL
$1,500.00
$25.38
C. Outreach
Copperhead Baseball Advertising
$2,000.00
$2,500.00
Compost Bin Program
Compost Bin & Supplies:$4,054.00
Decals: $325.00
$4,000.00
$4,379.00
Watershed Maps
0
$390.00
Lenny the Lifeguard Giveaways
$2,000.00
$2,604.78
Community Display Material/Supplies
Topic Campaign Print Material
0
$.892.00
$1,000.00
0
Topic Campaign Giveaways
$2,000.00
$4,118.50
OUTREACH SUBTOTAL
$11,000.00
$14,884.28
GRAND TOTAL EXPENDITURES FY 2013-2014
$54,500.00
$47,502.66
Information is based on current data available at time of report and is subject to change.
Page 14

C
0
PUBLIC EDUCATION EFFORTS
The educational obligations of our individual NPDES permits were fulfilled by
effectively utilizing all our resources by collaborating with long standing partners in
the community.
The 2013-2014 topic campaign was "litter." The campaign included local television
and radio advertising along with distribution of colorful small litter bags.
Our official mascot Lenny the Lifeguard was promoted this year by in -game
sponsorship signage and activities at McCrary Park in Asheboro, home of the
Asheboro Copperheads semi -pro baseball team.
The Carolina Yards and Neighborhood Program, designed for homeowners, offers a
variety of workshops based on the nine landscape principles adopted from the
Florida Yards and Neighborhoods Program. To increase workshop participation this
fiscal year, we decided to offer a workshop that focused on one of the nine
principles associated with the program: recycling and composting.
Commercial landscape professionals received credit for attending an informative
Clean Streams workshop led by NC Cooperative Extension agent Wendi Hartup.
Workshop attendees are educated about the importance of protecting water quality,
and what role they play in this process. Successful completion of the workshop
allowed them the opportunity to receive 1.5 aquatic application credits.
Lenny, our official mascot provides informative messages, helpful pollution
prevention tips, and opportunities for giveaways through our Facebook and Twitter
pages. Additional information can also be obtained from our website by visiting
www..piedmontwaterq.uaIity.org..
Page 15

•
TOPIC CAMPAIGN -LITTER
A total of $32,593.00 was spent on the
general topic public education campaign. The
campaign included television and radio ads
on local broadcast stations from March to
May of 2014.
This commercial was submitted for a 2014
City -County Communication and Marketing
Association (3CMA) Savvy award in the TV
and Video Public Service Announcement
category. The Savvy awards competition
recognizes outstanding local government
achievements in communications, public
sector marketing and citizen -government
relationships.
Television Advertising
Television Advertising Campaign Effectiveness
Total Number of Spots
Total Cost
WGHP
240
$8,050.00
WXII
82
$8,735.00
WFMY
70
$9,135.00
Time Warner
165
$2,543.00
TOTAL
557
$ 28,463.00
Radio Advertising
A general radio message ran from April to May of 2014 at a total cost of $4,000.00
on La Raza-98.3, a Hispanic -only radio station located within our communities.
Broadcasting and production services were provided by the radio stations. During
the campaign 120 ads aired.
Page 16

•
E
CAROLINA YARDS AND NEIGHBORHOODS (CYN) PROGRAM
In FY 2013-2014, the program continued
within the participating regions through
workshops and distribution of printed materials
at various community events.
By attending a workshop homeowners are
exposed to the nine basic landscape principles
needed to help them achieve the ultimate
lawn -Carolina Yard.
A total of 2 CYN workshops were held in
Guilford County during the fall and spring. A
total of 35 homeowners attended the
workshops.
Various components of the program were
mentioned during 60 other landscape programs
offered by Guilford County Cooperative
Extension facility. Staff appeared in roughly 12 local broadcast television
appearances; during each segment some aspect of the nine principles was
emphasized.
Rainwater collection
In Forsyth County, the 9 Steps to a Carolina Yard workshop were offered to local
homeowners. A total of 65 participants attended the workshop.
In addition to the workshops, the partnership decided to take a different approach
this fiscal year by focusing on just one of the nine principles. Recycling yard waste,
grass clippings and collecting rainwater are critical components in obtaining the
ultimate lawn.
Additional information about the Carolina Yards and Neighborhoods program can be
obtained by visiting our website at www.carolinayards.org.
Page 17

0
COMPOST BIN PROGRAM
Backyard composting is a great way
to add valuable nutrients to the soil
by improving soil texture, promoting
root development in plants, and
creating a good environment for
microorganisms and earthworms.
Composting material can be derived
from a variety of sources such as
fallen leaves, grass clippings,
shrubbery trimmings, kitchen scraps
and tree limbs.
Backyard Composting
This fiscal year, 4 compost bin workshops were provided by NC Cooperative
Extension agents in Alamance, Guilford, Forsyth, and Randolph counties. Over 80
homeowners attended the workshops that were held in March. Several 80 gallon
compost bins were raffled off at various workshops and special events throughout
the surrounding communities. The total cost for 114 compost bins, workshop
material and weather resistant vinyl decals was $4,379.00. The partnership will
40 continue to pursue this program for the next fiscal year.
C.
Compost 1341 Image
Page 18

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•
s
CLEAN STREAMS PROGRAM
This fiscal year, 30 landscape professionals attended a Clean Streams workshop.
The program continues to educate lawn care professionals in our communities. The
program offered something new this year with a focus on Aquatic Weeds and
Controls. Participants were offered 1.5 HR credits for ANDX and Pesticide
Recertification. An invasive plants pesticide and weeds and diseases class for
recertification was offered. A total 34 participants attended.
Workshop attendees learned about common aquatic weeds, vital ways to control
them, and effective methods to manage and reduce aquatic weeds. There was no
cost associated with this program in fiscal year 2013-2014.
IAIVami
Clean Streams Workshop:
Aquatic Weeds and Controls
December 16, 2013 9 - 11 AM
Forsyth County Cooperative Extension Service
1450 Fairchild Rd., Winston-Salem
Must pre -register. Call 703-2850
Common Aquatic Weeds and how to control
How weeds get out of control
Methods to management and reduction of aquatic weeds
1.5 HR. CREDIT available for ANDX
and Pesticide Recertification.
411111,
0eanStreams
Fn.oen m.1., a..P—M. Prerf...ian.P.
Clean Streams is ajoint initiative of the Piedmont Triad Water Ouatty
Partnership and the N.C. Cooperafive Extension Center in Fwsyth County.
Sample promotional flyer
1'age 19
PkKh"arst TrW
1Nntnr
Par4iersisEp
w..w.p..�nurl�wpislty.up

•
1
.J
Clean Stream Program Flyer
(Attendance will earn you one pesticide credit
toward recertification.) At the workshop you will
learn what Best Management Practices your
business can follow to protect water quality.
Then:
U Educate your employees on Best Manage-
ment Practices through information and
materials you received at the workshop.
• Continue to encourage your employees to
protect water quality through good work habits.
J Mark all storm drains on your property,
Your customers will be happy to know that your
business cares about the environment and water
quality.
Public Recognition of Green Partners
The Piedmont Triad Water Quality Partnership
will recognize and promote turf -grass profes-
sionals who demonstrate responsible environ-
mental water quality practices.
J Clean Stream -certified businesses receive a
Clean Streams window decal proclaiming
their commitment to the environment.
Certified businesses may use the Clean
Streams logo in their advertising.
411111.
�'C IeanStreams
Emirs —t.13y Rupoml6la 7wlprasr PW ..1 nals
Page 110
only rain belongs in a storm drain!
Unfortunately, our storm drains are also a
significant source of water pollution.
Storm water flowing across streets, parking
lots and driveways picks up dirt, debris,
chemicals, and other pollutants before
flowing a the storm drain and then, untreated,
Into the nearest creek.
For those in the turf -grass industry, fertilizers
and lawn chemicals that spill on paved
surfaces can be a major source of stormwater
pollution, as well as lawn clippings and soil on
paved surfaces.
By becoming a Clean 4 • "I
Streams partner, you can
help prevent pollution and
protect our water.
�70eanStreams
Enrlrenmantall� Raspemlbla Turfe,ass Prafasslanals
Piedrnor t Triad
Water (I in iity
Pa ow"hip off
www.piedmontwaterquality.org

s
COPPERHEADS BASEBALL
This fiscal year the partnership decided to advertise with the Asheboro Copperheads
baseball team. Sponsorship included an 8x16 outfield sign, PA game
announcements during home games, '/a color program ad spot, sponsor logo link on
Copperheads website and game day sponsor night for a total cost of $2,500.00.
On average, for the 28 home games played by the Copperheads game attendance
for 2014 was just over 1,000. Game day sponsorship for the partnership included
attendance at the July 22, 2014 game. Our very own Lenny the Lifeguard mascot
threw out the first pitch of the game, and distributed educational material. Many
people visited the booth to learn more about the partnership and how they could
help protect water quality.
Sponsorship included the installation of the outfield signage in mid April that
remains in place for a full 12 months. Sign exposure increased throughout the year
with the use of the park by the Randolph County American Legion Senior and Junior
teams. Combined together both teams play over 20 games and draw nearly 300
fans per game. Local high school teams also played in mid -April until mid -May. The
Southeast Regional American Legion tournament that is comprised of teams from 7
different states played from August 7-11, 2014. The "fall ball" event sponsored by
the Copperheads allows local high school teams to play 4 games per day on
Saturday and Sunday, drawing a crowd of about 100 people per game. The event
runs for an 8 week period and concludes with a league tournament at the end of
October.
0 Game Day'Table Display
Page 111

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Page 112

0
•
.FY 2013-201.4 WEBSITE OUTREACH
This fiscal year, Lenny established a new Twitter page to relay the message about
protecting water quality. Lenny has sent out over 25 tweets and posted 6
photos/vides on various topics.
Visitors are still able to visit our website to learn information on preventing pollution
through effective landscape techniques, ways to control construction runoff,
eliminating workplace pollution, compost bin workshop information, and proper
disposal for automotive and pet waste. Trivia and community information are
regularly posted on our Facebook page.
For FY 2013-2014 the website received a total of 222,460 hits, a significant
increase from last year's total of 159,638. All television and radio ads, printed
material and promotional items contain website information.
PTWQP Website Performance
The table below shows the total number of website for FY 2013-2014.
Month
July 2013
August 2013
September 201P3,'
October 2013
Noveri bera2013
December 2013
January 201`
February 2014
March 2014 ;j'1f�..
April 2014
May 2014,
June 2014
Page 113
t - 24
,920u n -
G 3
19,965

•
0
•
FY 2013-2014 WEBSITE OUTREACH (CONT'D)
Web Traffic
After reviewing the website reports, the five most popular pages
2014 included; the home page, fertilizer and pesticide, bacteria,
and stormwater pollution. Combined together they were viewed
the public.
Tot) 5 Pages Viewed
viewed in FY 2013-
used motor oil,
18,947 times by
Page
Number of
slVl=iew'sr
Welcome (Home page}
6,891
Fertilizer and= Pesticides
8;27.9
Bacteria
3,0113
Used.`Motork0il
'403
. s:•, N':
Stormwater Pollution
361
Page 114

0
FY 20.1.3-20.14 WEBSiTE OUTREACH CONT'D
SOCIAL MEDIA
Since the launch of the new Lenny the Lifeguard Facebook page on February 1,
2012 the number of likes requested has increased to 142, up 9 from last year. To
increase Facebook traffic, trivia questions are posted regularly for viewers. Winners
receive a free rain gauge for correctly answering water related questions.
Lenny's fans reside mainly in the triad area, Winston Salem is ranked number one
with the largest number of fans, followed by Greensboro, High Point, Clemmons and
Kernersville.
In addition to the Facebook page, a new twitter page was launched on April 2,
2014. Twenty seven tweets have been composed along with the posting of six
photos and videos.
LennyTheLifeguard
atonnyTLdeguaM
Lenny The Lrf"mid was born on Earth
Day in"Piedmont Triad ore* of NC
He hn been irwoNed in water Quality
since he was a tadpole in Happy Day
Pan,
tweboeh eonAonnytheLdegu...
e
17
e
Tweets &
Tweets replies
® LennyTheLlfeguardQLemyTLtfega rd Sep 16
Neat!!
I"I 0 New m re photos and wdws
to LennyTheiifeguard QI-9"IONuary Sep 16
Check out all the Lenny cards put out at the
APWA Stormwater Conference!
Page 1 15

171
•
OUTREACH EFFORTS
In FY 2013-2014, the partnership outreach efforts in the community included
participation in over 50 events, and distribution of more than 6,000 giveaways to
over 13,000 children and adults.
Participating in community events is a wonderful way for our partners to spread the
important message about protecting water quality. Our mascot Lenny was busy in
this fiscal year, participating in festival events, attending baseball games, and
visiting local elementary schools. Promotional items distributed by members
included litter bags, tattoos, key chains, shopping bags, pens, stickers, activity
books, scoop the poop stickers, fans, and seeded bookmarks. In addition, 4
compost bins workshops were held at Cooperative Extension offices in the four
counties.
Members participated in the Spruce up for Summer event on June 21, 2014 at the
Piedmont Triad Farmers Market located at 2914 Sandy Ridge Road, Colfax, NC.
Over 15 people visited our booth at the event. The partnership produced watershed
maps depicting entities within the four counties. Display material encouraged
visitors to make the connection between their activities and the impacts on the
watershed in which they reside. The City of High Point Stormwater Services Division
raffled off a compost bin.
Sprkice the Summer Display "fable
Wage 1 1 fi

•
In Randolph County, an e-waste,
household hazardous waste and
medication collection day was held on
October 5, 2013, October 12, 2013
and April 26, 2014. Combined
together, the events produced
collections of 41,166 pounds of
electronics, 2,000 pounds of household
hazardous waste, over 40,000 dosage
units of medicine, 1,580 pounds of
plastic and 3,000 pounds of documents
shredding. Over 500 vehicles
participated in these events. The Arbor
Day celebration on March 21, 2014
was a wonderful way to raffle off a
compost bin and distribute over 300
items to interested attendees.
At the Winston-Salem Dash game on July 25, 2013, over 1,759 promotional Lenny
fans were distributed to attendees. The game had 6,511 in attendance. Lenny also
participated by throwing out the first pitch at the August 7, 2013 game.
Partners are able to learn more about various topics by checking out videos from
our library collection. In FY 2013-2014, the Municipal Good Housekeeping video
was utilized to educate 21 municipal employees in Jamestown.
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O
MEETING MINUTES
Piedmont Triad Water Quality Partnership
April 14, 2014
10:00 am
Minutes
The meeting was held at Oak Hollow Marina, High Point, NC. Executive Officers
Present: Roseann L'Esperance & Lavelle Donnell, Co -Chair; Joy Sparks, Treasurer
and Martha Wolfe, Secretary
1. Call to Order - Roseann called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below.
Alamance County
Archdale
D.J. Seneres
Burlington
Chester Patterson
Clemmons
Judy Cherry
Emily Harrison
Forsyth County
Greensboro
Lavelle Donnell
Guilford County
Frank Park
Justin Gray
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
Lynn Hall
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jay Dale
Rural Hall
Trinity
Winston Salem
Roseann L'Esperance
3. Approval of minutes from January 21, 2014 meeting - Chester Patterson made a
motion to approve the minutes as presented. Lavelle Donnell made a second to the
motion. The motion passed by unanimous vote.
4. Precedent for vendors presenting at future meetings - Roseann presented a
proposed procedure for vendors that are scheduled on the meeting agenda to give
a presentation to the Partnership. The procedure recommendation is that a written
proposal is sent to all the members prior to the meeting date. At the meeting, the
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•
presenter is given 10 - 15 minutes for their presentation, followed by a 5 minute
question period.
The procedure policy passed unanimously. This will be the standard policy for all
future presentations to the Partnership.
5. Updates:
Lenny Facebook Page
• Emily Harrison reported the Facebook Page had 141 "likes"
• Trivia Question contest had 3 winners; 2 from Greensboro and 1 from
Winston-Salem
40 Top 5 cities- Winston - Salem, Greensboro, High Point, Clemmons and
Kernersville
• As of April 2, 2014 Lenny now has a Twitter Page (@Lenny T Lifeguard)
Webpage
• Lavelle reported the compost bin workshop information is on the webpage
• Make sure to link your municipal site to the website
Compost Bin Workshon Undate
• Chester Patterson (Burlington) reported they had 35 attendees. It was very
successful and interested in doing w/s again.
• Lavelle Donnell said they had 10 attendees in Guilford County. They plan to
hold another w/s in the fall. The month of March had bad weather which
affected the turnout.
• Roseann L'Esperance said they had 8 attendees. This w/s was held the week
after Creek Week which was bad timing. They plan to schedule another w/s.
• Joy Sparks reported that Randolph County had 28 attendees. Very
successful. They would be interested in doing the w/s again. Joy suggested
the Partnership purchase big stickers with the Partnership logo on it to put on
the compost bins or any big give -a -way item that the Partnership sponsors.
It would give recognition to the Partnership.
• Greg Patton stated Randleman will be giving 1 compost bin away at a
Copperhead ball game. They gave 1 away at Arbor Day event and gave 1
away to the local Women's Club.
Roseann asked who was interested in getting stickers. Lavelle stated for this type
of sticker we probably want to get an all-weather sticker. She will check on the
price. The majority of the partners agreed this was a worthy promotional item.
6. Survey - Elizabeth Colyer presented the General Stormwater Survey. It
consisted of 20 questions. Roseann also handed out copies of a survey taken from
the Center for Watershed protection. The members discussed the draft survey and
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the focus of the survey. The focus/purpose is to get information and provide
education.
The members discussed how to give participants survey results. How the answers
would be displayed. it was unclear if Survey Monkey had the capabilities to display
(pop up) answers and tables.
One problem is how you drive people to the Partnership website to take the survey.
Also, members could hand out a hard copy of the survey at events. Lavelle
suggested to create a card with the survey on it and pass out at events.
The Partnership received 2 compost bins; 1 for a Facebook give -a -way and 1 for
the Partnership survey give -a -way. The winner of the compost bin for the
Partnership survey participation would only come from the website survey, not
copies handed out. Each Partner would have to decide if they were giving away a
prize for people that complete the hard copy survey.
Lavelle requested a final digital copy of the survey be sent to her. She will work on
creating a paper copy of the survey for the partnership. Joy recommended the
partners give -a -way pens to people that complete a paper survey. Lavelle will look
into prices for pens as a give -a -way. No action was taken on the survey.
7. Expenditures Discussion and vote -
SRoseann said from earlier discussion in the meeting, members are interested
in pens & stickers.
• At the last meeting, the members did vote to do advertising at the
Copperhead game. The banner has been created. Greg Patton will check to
see if it has gone up.
• Tote bags - (reusable) Prices:
1. 13 X 13 X 6 - $1.65 each for 850 = total $ 1, 402.50 ( 47 bags for
each partner)
$1.56 each for 1800 = total $2808.00 (100 bags for each partner)
2. 16 X 20 X 6 - 700 bags = total $1400.00 or 1450 large bags = total
$2798.00.
A majority voted to purchase the 16 X 20 X 6 bags. However, for 1450 bags would
be about $2.00 each. This amount would give each partner about 80 bags.
Elizabeth Colyer said she had a vendor that may be less expensive. She will email
that information to Lavelle. Lavelle will check this price and get that information to
everyone.
• Table top game & case -
Lavelle showed a picture of a wheel table top game. (no case) She found
several styles on line. She requested input from the members as to what
style & size they preferred. The Partners decided to purchase 1 table top
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0 wheel game for the Partnership members to check out as needed. The
majority voted to purchase a 24" wheel game with the case.
• Lenny Activity books - Per Roseann, the new activity book has been created.
It will be the same size as before. Roseann will send out prices.
• New Lenny Ad - None
• U-Tube Lenny Ad - Lynn Hall, Lewisville, stated she has written a song about
Lenny. The plan is to try to get it recorded at a studio in Lewisville. Lynn would
like to send the song to the members. They asked Lynn to find out what the
cost would be to record it. The members discussed the idea. The majority
agreed to investigate the idea. Lynn will send the lyrics and cost estimate to
each member.
• New Lenny Costume - The Partnership voted at the last meeting to
purchase a new Lenny costume if the cost was not more than $2000.00.
Lavelle talked to Eastern Costume Co. and the price for a new costume
would be over $5,000.00. The reason the first costume was so
inexpensive was because they had a frog costume in the shop. She
customized that for the Partnership. A new costume would have to be
made from scratch. The members voted not to get a new costume at this
time.
• Race Cars - Roseanne stated the City of Winston currently manages the
Bowman Gray Racetrack. It is not in compliance. There are several
issues at the track. Sponsoring the Race Car could be an awkward
situation for the City of Winston. Emily handed out a fact sheet detailing
the $2500.00 and $5000.00 advertising sponsorship packages.
Martha Wolfe asked if a marketing person had been contacted. At the last meeting,
it was discussed to speak with a marketing representative before we decided on
additional outreach projects to get an idea if the Partnership is using its funds
wisely.
Roseann stated she did meet with City of Winston's marketing representative. She
handed out written highlights from her meeting with Ed McNeal. Mr. McNeal was
impressed with the marketing efforts thus far. He did say it could get cumbersome
if we did separate marketing campaigns in each county. He suggested getting a
student marketing intern to look at all 4 counties to identify activities and events
that are common to all 4 counties. Mr. McNeal advised the group to continue to
purchase TV & Radio advertising because you are able to reach a larger number of
people, continue to purchase ads during peak time frames.
Emily Harrison said the Race Car Sponsorship would reach an audience we have not
reached before. We are trying to get more people to hear our message. Harrison
discussed the Race Car Sponsorship. Some felt it was too localized to Forsyth
County. Wolfe was not convinced it would reach the amount of people for that
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amount of money to make it worthwhile. Roseann asked if the Partnership was
interested in the $2500.00 sponsorship for the race car. Chester Patterson made a
motion to table the discussion at this time. D.J. Seneres made a second to the
motion. The motion passed by majority vote.
It was announced that the Partners had voted at an earlier meeting to advertise at
a Copperhead baseball game. The date of the game is July 22, 2014. Details to
follow.
The Partnership discussed the possibility of an intern to research a marketing plan
for the Partnership. Justin Gray stated he has been working with an intern on a
project for City of High Point. Justin will talk with UNCG about possibly doing a
class project during the fall to help the Partnership with marketing.
8. Topic campaign 2013-2014 update - This year's commercial is now airing. The
topic is litter. It is playing on channels WXII, WGHP, Time Warner Cable and
WFMY. The commercial began April 2, 2014 thru end of May. We are also doing
radio advertising on 98.3 Hispanic station. Lavelle asked everyone to please give
her the format you would like the commercial to be in for your organization. (Beta,
DVD)
9. Topic campaign for 2014-2015 - Lavelle suggested fertilizer & pesticide for the
2014-2015 campaign. This could tie into soil sampling test kits which are provided
by County Agricultural Extensions. The majority of the partners agreed to fertilizers
& pesticides for the 2014-2015 ad campaign.
10. Watershed Maps - Lavelle gave out the Watershed Maps and stickers that were
ready. If you haven't turned in your maps to Lavelle, please do so. These maps
will be used at the Farmer's Market on June 21, 2014 from 8:00 am - 1:00 pm.
Justin Gray will send out a marketing poster to the members.
11. Budget summary - Lavelle handed out the budget summary. She stated this
summary doesn't include the litter advertising. The advertising campaign budgeted
approximately $35,000.00 (TV & Radio).
The partners also decided to do Lenny ad in the fall. We budgeted approximately
$6,000.00 for this ad. (kids stations)
Lavelle mentioned other marketing opportunities the Partnership may be interested
in; High Point Bowling Center. This includes advertising on the score board.
$50.00 a month. It was stated not everyone had a bowling alley in their
jurisdiction. Lavelle stated if this is something we wanted to pursue, let's have
representatives from each county to gather the information and bring back to the
July meeting. The following people agreed to get the information:
Randolph County - Greg Patton
Alamance County - Chester Patterson
Guilford County - Anita Simpson
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0 Forsyth County -- Elizabeth Colyer
•
•
Lavelle asked each person to get the type of ad, cost, duration of contract and a
contact person.
12. Next meeting date and location - The next meeting is scheduled for July loth,
2014 at 10:00 am at the Town of Jamestown Civic Center, 301 E. Main Street. We
need a majority of members present because we do have items we need to vote
on.
Page 123

Piedmont Triad Water Quality Partnership
January 21, 2014
10:00 am
Minutes
The meeting was held at the Greensboro Water Resources Building located at 2601
S. Elm -Eugene Street, Greensboro, NC. Executive Officers Present: Roseann
L'Esperance and Lavelle Donnell, Co -Chairs; Joy Sparks, Treasurer and Martha
Wolfe, Secretary
1. Call to Order - Lavelle Donnell called the meeting to order and introductions
were made. New member, Anita Simpson, Stormwater Specialist, with the City of
High Point was introduced.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below:
Alamance County
Archdale
Burlington
Chester Patterson, Danny Scales
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
Greensboro
Guilford County
Lavelle Donnell
Frank Park
High Point
Justin Gray, Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph Co.
Rural Hall
Trinity
Winston-Salem
Roseann L'Esperance
•
3. Approval of minutes from July 31, 2013 & October 17, 2013 - Greg Patton made
a motion to approve both sets of minutes as presented. Emily Harrison made a
second to the motion. The motion passed by unanimous vote.
4. Updates:
Website/Lenny Facebook page -
Lavelle reminded everyone to provide a link from your website to the PTWQP
website. Please encourage people to visit the website & Lenny Facebook page.
Also, please check the website for accuracy. If you have any changes contact
Lavelle.
Page 124

Justin Gray, High Point, reminded the members if there is something you would like
to see on the Lenny Facebook page, please contact him or Emily Harrison. Emily
provided statistics for the Lenny Facebook Page.
Likes-138
2 winners from Trivia game - Winston Salem & Maine
Countries reached - USA, Canada, UK, Thailand and Uganda
Top five cities reach - Winston-Salem, Clemmons, Greensboro, High Point &
Kernersville
Update Dash Game
Emily Harrison reported that at the Dash game in July, the Partnership was not able
to throw out the first pitch at the game. Lenny went back in August and threw out
the first pitch. Public announcements were made at the game to relay the message
of the PTWQP Partnership - "Remind clean water is everyone's responsibility".
Update Compost Bin Workshop
This project was approved by the Partnership. A total of 100 compost bins will be
purchased. Workshops will be held and compost bins will be given to the workshop
participants. Confirmed dates are:
Forsyth Co. - March 27, 2014 - 6:00 pm
Guilford Co. - March 6, 2014 - 6:00 or 6:30 pm (Karen Neal)
Randolph Co. - March 18, 2014 - 6:00 - 9:00 pm
is Alamance Co. - March 27, 2014 - 6:00 - 8:00 pm (Mark Dannerly)
The workshops are free through the Cooperative Extension Agencies.
Lavelle stated the compost bins will be delivered to Forsyth Co. prior to March 6tn,
2014. Arrangements will be made for each county to pick up their supply. The
cooperative extension agencies will provide compost bins for the workshops. Each
partnership member receives 1 compost bin and the remaining bins will be divided
among the cooperative extension agencies to be distributed at the workshops. Any
remaining compost bins could be used for the PTWQP as a prize for educational
contests, etc.
Lavelle had an idea to drive people to our website, have a give -a -way, such as a
compost bin. We still need to work out the details. Roseann stated there should be
2 bins left over for the PTWQP to use. We could give -a -way 1 for a website contest
and 1 for a Facebook contest. The winners would have to be local. There would be
no shipping. The winners would be responsible to p/u the bins.
Elizabeth Colyer said regarding a contest, the Partnership hasn't done a survey in a
long time. We could create a survey and those that complete the survey are
entered into a drawing to win a compost bin. This would be a public education and
understanding of stormwater survey. We could use Surveymonkey, which is a free
service and link to our Partnership website. It was suggested to include a question
® about litter since that's our campaign topic. The survey should consist of 10-12
Page 125

questions. Elizabeth Colyer, Roseann L'Esperance, Emily Harrison, Chester
Patterson, Lavelle Donnell and Joy Sparks agreed to work on this sub -committee.
They will draft a preliminary survey & send to the other members. Please respond
when you receive this. Plans are to have the survey ready to go in April.
Update Clean Streams
Clean Streams - Forsyth Co., The workshop was a success. There were
approximately 30 attendees. The other cooperative extension agencies did not
have the staff to conduct a workshop. Judy Cherry attended the Forsyth Co.
workshop. She said some of the attendees she talked to were glad the workshop
included aquatics because they have difficulty getting aquatic pesticide education.
The group talked about the best way to issue a Certificate to the participants so
they can have proof of their educational hours for credit. Maybe for the next
workshop, have a certificate ready to give the participants that complete the
course. Lavelle said we should get permission from the participants before their
name is listed on the website. There is a possibility of another workshop in
February. Roseann will update the members if a date becomes available.
5. Topic campaign - 2013-2014
Lavelle handed out the TV ad script. Lavelle thanked Greg Patton for volunteering
to be in the video. The members viewed and discussed the video. There were
some concerns about the gun in the video and it was stated that we may get some
calls. However, many felt it was good the way it was filmed. Roseann asked for a
show of hands who was in favor of leaving the gun in the commercial. A majority
were in favor of leaving the commercial as it was filmed.
The video will run in April & May on local stations 2, 12, Time Warner Cable,
WHGP8 and WXII. There will be a radio spot to run on the Hispanic station. The
commercial will run on the internet and local broadcast stations. Lavelle asked
each member to tell her what format you need the video in. (DVD or Beta copy)
She will send out a reminder.
Lavelle said the plastic litter bags give -a -ways will be coming in tomorrow. She will
notify everyone when they are in so you can make arrangements to pickup.
6. Farmer's Market/Maps & Resources
Roseann said the members talked about getting a watershed map from each county
(30X40). The watershed map would be laminated and displayed at the Farmer's
Market to show people what watershed they live in. City of High Point is doing an
event at the Piedmont Triad Farmers Market in June and they have invited the
PTWQP to join them. No cost since the focus is promoting education. Stickers will
be available for people to put on the watershed map indicating where they live.
Each county would be responsible for doing their own watershed map. The PTWQP
would pay to laminate and mount the watershed maps and supply the stickers. It
Page 126

was suggested that each map should have the PTWQP logo and Partnership website
and your unit of government website on the maps. Lavelle to send the jpegfile and
facebook page to each member. There needs to be a legend and title for the map.
Lavelle said there is a possibility of 18 maps. She said she needs each partner's
map by mid -March and she can laminate and mount them and give back to the
partners at the April meeting.
7. Discussion for distribution of additional funds -
Emily Harrison introduced Tommy Neal, Race Car Driver and Greg Wagner crew
member for Tommy Neal Racing Team. Greg is also employed by the Village of
Clemmons. They race at Bowman Gray Stadium. They gave a presentation
regarding advertising opportunities for the PTWQP. The sponsorship included:
• The race season runs from April 26, 2014 - August 2014
• Average night 16,000 fans
• April 26Ih first race of the season 22,000 fans
• Family friendly atmosphere
• Tommy Neal's business is septic tanks and pumping storm drains
• Stadium hires him to pump drains at stadium
• Races at Forsyth, Asheboro and Burlington
There are 2 sponsorship packages available:
$2500.00 advertising
• PTWQP logo on car - rear deck fin (back of car)
• Name on shirt (for crews and purchase by fans)
• Hero card (PTWQP name listed on back)
• PTWQP name will be announced towards bottom of announcement list
• Pass out information/giveaways with PTWQP message
$5000.00 advertising
• PTWQP logo on both quarter panels (usually $5000.00 for each panel)
• PTWQP name listed & announced first as a primary advertisers
• PTWQP message on Hero card
• Name on shirt - Name printed on back and logo on car on front of shirt
• Name on logo on side of trailer
• Bring car to functions (not on race day) can have Lenny there too w/car
• Can pass out information & giveaways to fans before and after race
• Opportunities to have Lenny at race
Guilford County does not have a race track. But Neal would bring his car to a
scheduled event with 48 hr. notice. (Not on race night) this with the $5000.00
package. Racing is very popular with kids. Family friendly. Other sponsors on the
car are family oriented.
To participate in this race season a decision is needed by February.
Another sponsorship opportunity at Bowman Gray Stadium is advertising in the
Program. '/a page ad for $800.00 and full page for $1200.00. The program is sold
Page 127

0 at the races during the season. Roseann thanked Tommy & Greg for their
presentation.
Discussion for distribution of additional funds continued -
Copperheads Baseball - Joy reported that information was given at the last
meeting. She added that the Copperheads send out a newsletter. She had a copy
that she passed around. The ballgames are played at 3 of the 4 counties involved:
Guilford, Randolph & Alamance. The sponsorship package is $2500.00.
At this point, Joy reported the current year budget for the spring topic campaign is
$39,000.00. The topic is litter. This includes TV advertising, radio, printed
materials and giveaways.
Also, in the current fiscal year, the partnership has $10,000.00 for Lenny
advertising and giveaways. In the past, we have advertised Lenny on TV kids'
stations. This campaign usually runs about $6000.00.
Last year the Dash & Grasshoppers game projects were paid from the Lenny
advertisement budget and some from the regular campaign advertisement.
Per Joy, the Partnership has extra funds of approximately $18,000.00. The group
discussed the race car sponsorship and ways to pay for it. (Some from Lenny some
from extra budget) The meeting recessed for a few minutes. (12:00)
The meeting reconvened in another meeting room. (12:15)
Roseann discussed items of interest that members emailed to her. Justin Gray
added for consideration, dog handkerchiefs and watershed signs project. Lavelle
said she is still checking into the watershed signs. She has not received a response
from the sign shop yet. Lavelle stated each unit of government would be
responsible for their own installation of the tabs on the watershed signs. (Tab with
PTWQP logo) Some members said a reflective sticker may be better, however, it
would need to be compliant with NCDOT regulations.
Roseann asked for a show of hands for Give -a -Way items members were interested
in:
MAJORITY VOTE
• Tote bags
Table top game wheel - 2 games for the Partnership
• New Lenny activity book
• 30 second educational commercial about who Lenny is
• New Lenny commercial with additional characters
• Copperheads baseball games
ITEMS THAT DID NOT RECEIVE MAJORITY VOTE
• Frog themed pens
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. • Recyclable water bottles
• Coasters
• Items for school aged children
• Update printed materials CYN books - noted this was very expensive to print
• Rain gauge
• Dog handkerchief
• Watershed signs
Lavelle updated the group in regard to a new Lenny animated commercial and
additional characters. For $15,000.00 we could add 2 additional characters, new
location, depending on complexity and concept, music production, editing,
character voice over. Similar to what we have but with additional 2 characters. All
members agreed to the new commercial.
The members discussed the CYN books. They were very expensive to print.
Members discussed ways to possibly print just one of the principals from the book.
Print 1 page handout.
Lavelle said she is working on the price of the new Lenny Costume. Previous price
was $1708. The new costume should be less than $2000.00.
Roseann asked for the members to discuss which item is important to them. Greg
Patton was in support of sponsoring the Copperhead Ball Team Project. A lot of
younger kinds are getting involved. It is attended by families. Justin Gray likes the
fact that we are branching out to other municipalities. Wolfe felt Randleman area
did not benefit from the Dash game project. She felt in the interest of fairness to
each member a project should be supported in or near that unit of government or
their county.
The group discussed how projects are selected. Joy felt it would be beneficial to
have a discussion with a marketing person. Roseann tried to meet with the City of
Winston Salem's marketing person, but has not been able to set up yet. Hopefully,
a marketing person could advise us on the benefits or disadvantages of regional
projects such as the Race Car project, etc. The groups was very much in favor of
having the marketing person attend a meeting and give us some guidance for
future projects.
Danny Scales was in favor of the Racing Project. He felt the partnership would
reach the most number of people with this project. Racing is a big event. The
members discussed the Racing Project and TV, radio advertising. The core reason
for the advertising is to satisfy the requirements of our permit with the State. We
can show to the State the number of people reached with our advertising and
education.
The members felt a meeting with a marketing person would be good. However, a
decision needs to be made on the Race Project and the Copperhead Ball Team
Project. Some members said we should not feel pressure into making a decision
right now.
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Elizabeth Colyer was interested in doing an ad in the racing program. The 1/4 page
ad for $800.00 was a good deal. Emily said she spoke directly with Bowman Gray
Stadium about the advertising. The quote they gave her was 1/3 page ad costs
$700.00 and is in black & white. A full page is $1400.00. They do announce the
advertisers name over the loud speaker once a night. You can also rent a booth at
1 gate (Bowman Gray Stadium) for $500.00.
The group discussed possibly doing the Copperhead Project $2500.00 and the 1/3
page ad at Bowman Gray for $700.00. Lavelle said we don't have to make a
decision now. We can talk to a marketing person to get direction. Justin suggested
talking to a graduate program that may be willing to do a marketing strategy for us
for free. Justin will talk with the professors at UNCG. He is currently enrolled
there. Roseann will ask the marketing person to come to the April meeting. She
will get back with the group.
Roseann recapped the previous discussion. The group has decided not to do the
Copperhead Baseball project this year. Wolfe continued to feel it was important to
have an event in the Randleman area out of fairness.
Roseann asked to change the April meeting to April 10, 2014. The meeting will be
held at High Point Marina, Oak Hollow.
It was discussed if a quorum was still present. The Guilford County member left
the meeting without being formally excused by the Partnership, therefore his vote
is counted in the affirmative.
Martha Wolfe made a motion to approve the $2500.00 for the Copperhead Project
sponsorship. Greg Patton made a second to the motion. The motion passed by
majority vote.
Elizabeth Colyer made a motion to purchase a new Lenny costume with a price not
to exceed $2000,00. Greg Patton made a second to the motion. The motion
passed by majority vote.
The members were interested in the Racing Project, however, they wanted to speak
with a marketing person first. Not able to vote at this time.
8. Budget Summary - Lavelle handed out the budget summary to the members.
She stated the only 2 other costs not listed on the handout that is left to pay is the
cost of the litter bags. We do not have a price on them yet. Also $25.83 for
renewal of the CYN domain name.
The meeting ended at 12:50 pm
•
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•
Piedmont Triad Water Quality Partnership
October 17, 2013
10:00 am
Minutes
The meeting was held at the new Randleman City Hall located at 204 South Main
Street, Randleman, NC. Executive Officers present: Roseann L'Esperance, Co -
Chairman, Lavelle Donnell, Co -Chairman and Joy Sparks, Treasurer
1. Call to Order - Roseann L'Esperance called the meeting to order and
introductions were made.
2. Members in attendance signed roll tail sheet for voting recordation. A
quorum was not present (9 member governments present and 10 member
governments needed). Attendance is listed below:
Alamance County
Archdale
Burlington
Chester Patterson
Clemmons
Judy Cherry
Emily Harrison
Forsyth County
-
Greensboro
LaVelle Donnell
Guilford County
-
High Point
Justin Gray
Jamestown
-
Kernersville
Elizabeth Colyer
Lewisville
-
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jeff York
Rural Hall
-
Trinity
-
Winston Salem
Roseann L'Esperance
3. Approval of minutes from the July 31, 2013 meeting. Motion to tentatively
approve the minutes as presented was made by Emily Harrison and seconded
by LaVelle Donnell.
4. Updates
• Lenny Facebook page - Emily Harrison provided statistics regarding
visitors to the Lenny Facebook page.
Likes = 133 English (US) 128 English (UK) 5
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Likes = 133 USA 132 India 1
Top 5 Cities = Winston-Salem, Greensboro, High Point,
Kernersville, and Clemmons
Top States = NC, Maine, Virginia, and Georgia. Other states
represented include Kansas, Missouri, Tennessee, New
Hampshire, New York, New Jersey, Michigan, South Carolina,
and Massachusetts
Emily stated that the recent trivia contest was a "Say What
Wednesday" question which prompted some increased interest in the
Lenny Facebook page. The two winners were from North Carolina.
She also encouraged PTWQP members to email her any upcoming
events that involve Lenny so they can be posted on the Facebook
page.
Roseann L'Esperance reminded members to link the Lenny Facebook
page to their individual governmental websites.
• Rain Barrels - Chester Patterson presented information from the
committee (Chester Patterson, Emily Harrison, D.J. Seneres, and
Martha Wolfe) regarding the possibility of a rain barrel workshop in
place of the Buffer in a Bag program. Based on cost, quantity per
county, and competition with established NC Cooperative Extension
programs, the committee felt that rain barrels would not be a
beneficial program to pursue at this time.
Compost bins were suggested and researched by the committee as
an alternative. Composting is one of the Carolina Yards and
Neighborhoods (CYN) principles. Per a quote from Orbis, cost would
be $39.77 per compost bin (80 gallon) with a quantity of 25 per
county (Alamance, Guilford, Forsyth, and Randolph). All bins would be
delivered to one location for distribution. Roseann contacted each of
the four Cooperative Extension agencies to determine their interest in
providing a workshop and received favorable responses from all
Cooperative Extension agencies. LaVelle indicated that it would be
essential to provide detailed educational materials to the recipients of
the compost bins. The compost bin campaign would take place in
Spring 2014.
There was unanimous approval (with the concurrence of D.J. Seneres
and Martha Wolfe who served on the committee) to move forward with
purchasing compost bins and scheduling compost bin workshops for
Spring 2014.
• Clean Streams - Roseann stated that the next Clean Streams
workshop would be held on December 16, 2013 at the Forsyth County
Cooperative Extension office on Fairchild Road, Winston Salem. This
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Clean Streams workshop will provide aquatic pesticide credit. Roseann
will email details of the workshop to PTWQP members. She also asked
that members make inquiries to the licensed professionals in their
units to determine the types of programming/workshops that should
be offered by the Clean Streams program. Members are to email any
responses to Roseann.
• Baseball Games - Greg Patton provided information regarding
advertising opportunities with the Asheboro Copperheads (Coastal
Plain League). Average game attendance is 1100 with 30 home
games. Sponsorship packages include a full size (8x16) outfield sign
or half size (8x8) outfield sign at the McCrary Park in Asheboro. The
sign would remain in place for a year (beginning in March) and would
be visible at other events held in the park (approximately 65,000
annual attendees). High school, college, and American Legion Post 45
baseball games are played at McCrary Park in Asheboro. Sponsorship
packages include the sign, 1/4 page ad in the Copperheads program
book, a sponsor night, sponsor recognition at games, sponsor
recognition in the newspaper and on local radio stations during the
week of sponsorship, and website advertising. Sponsorship package
cost is approximately $2,500.00 per year. A discounted price ($300)
is available if the PTWQP provides the sign. The Copperheads
organization is very flexible and willing to customize the sponsorship
within any price range.
Opportunities in the other counties will be researched and reported at
the next meeting in January.
Guilford - LaVelle (War Memorial Stadium)
Alamance - Chester (Burlington/Elon)
Forsyth - Emily (Bowman Gray Stadium)
Farmers' Markets - Roseann asked if members had checked with the
Farmers' Markets in or near their communities regarding educational
outreach opportunities.
Winston Salem - Roseann reported that booth rental is $8.00
and table rental is $2.00.
High Point - Justin Gray stated that High Point will have an
event at the Piedmont Farmers Market in June. There will be no
cost since the focus is promoting education. The event is being
sponsored by the Keep High Point Beautiful group. Justin will
provide additional details to the PTWQP when available.
Kernersville - Elizabeth Colyer indicated that their market
operates on Tuesday, Thursday, and Saturday.
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0 Asheboro - Greg Patton will research.
There was discussion about PTWQP providing a laminated regional
watershed map that could be used for visitors at these farmers'
markets to identify the area within the watershed where their homes
are located.
5. Education Ideas from APWA Conference -- Justin Gray and Emily Harrison
reported on some of the innovative ideas presented at the conference.
• City bus advertising - City of Wilmington is using magnets to advertise
on city buses. Roseann indicated that Winston Salem used this
method several years ago to wrap the buses and that it was very
expensive. LaVelle stated that advertising inside the bus is also
available and very expensive as well. Justin will check with High Point
regarding cost.
• Dog handkerchiefs - Pet owners sign a pledge to scoop the poop and
then receive handkerchiefs/bandanas and doggie poop bags. Owners
take pictures of their dogs and submit them to be posted on-line with
their pledge. Cutest dog of the week contest is also an option to
enhance the program.
Roseann said that pet waste might be a good topic for next year's
PTWQP campaign. The City of Winston Salem will be conducting a dog
spokesperson contest next year. The winning dog (and owner) will
attend events to promote why it is important to scoop the poop.
Greg mentioned a commercial that follows a cigarette butt on its travel
from the ground where it is dropped to its final destination at the
ocean where it is found by a dog.
• You -Tube - Using multiple short, to the point videos for the entire
advertising campaign.
• Campaign slogan - "You are the solution to stormwater pollution".
+ Signs in parks and greenways - There was discussion about adding a
message sign to the existing watershed signs. It was brought up that
some of the newer members do not have the original watershed signs
purchased by a PTWQP grant. It was decided to re -visit this issue at
the January meeting.
Emily is to send link to three You -Tube videos that are featured on
Lenny's Facebook page.
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6. 2013-2014 Topic Campaign
Litter Commercial Script Ideas (Greensboro Channel 13)
Carlos Castellanos (Greensboro Channel 13 producer) presented
two production script ideas for the litter prevention commercial.
Option 1 is a more dramatic version with various shots of litter
and ending with a shot of flowing water and a voice over stating "We
are all responsible for protecting our water".
Option 2 is a spoof of a western as a daydreaming volunteer
picks up trash. It ends with voice over stating "We are all responsible
for protecting our water".
Litter Commercial Script Ideas (featuring Lenny)
Emily Harrison presented two production script ideas for the
litter prevention commercial that features Lenny the Lifeguard.
Option 1 is a baseball game with Lenny preventing Team
Stormwater from scoring. Tag line is "Clean water is everyone's
responsibility". This script is too long for a 30-second commercial.
Option 2 is geared to educating people on who Lenny is and how
he is associated with the PTWQP. Tag line is "Hop to it and protect our
water".
Although the script ideas featuring Lenny were too long for a 30-second
television commercial, members loved the concepts were in favor of pursing
both of these ideas in the form of videos that could be viewed on You -Tube
and the PTWQP website.
Members were in favor of using the western spoof idea for the 2013-2014
litter campaign television commercial.
7. By -Laws Update - Article III Section 1 and Section 3
LaVelle stated that the original intent was that the positions of Chairman and
Vice -Chairman must be members of the PTWQP. The positions of Treasurer
and Secretary could be held by persons outside of the PTWQP or by paid
staff. With this clarification, no text changes are necessary.
8. Budget - Joy Sparks reviewed and explained the Budget Summary sheet.
There is approximately $18,000 in fund balance. This a cumulative amount
from several years of good stewardship, items coming in under budgeted
amounts, increased dues from a new member (Asheboro) and a population
increase (resulting in increased dues) for the City of High Point. Members
were asked how they would like to spend the money.
0 Ideas presented were:
Page 135

• Creation of another 3D Lenny commercial (change of scenery or
10 additional character)
• Purchase of another Lenny costume
• Give-away items
• Lenny videos
• Additional television advertising
• Good Housekeeping video
s
0
Members asked that the Executive Committee explore some options and
costs to present at the January meeting. Roseann asked members to email
any other proposed ideas as soon as possible in order to research costs
and/or possible contracts.
9. Old Business - There was no old business.
10.New Business - There was no new business.
11.Distribution of PTWQP items
• Lenny T-Shirts (2 per member)
• Lenny Stickers (1500 per member)
• Keeping Water Clean Book (180 copies total)
1 for each PTWQP member (18)
1 for each Cooperative Extension (4) (Alamance, Guilford, Forsyth and
Randolph)
1 for each public library (35) (Alamance, Guilford, Forsyth, and
Randolph Counties)
1 for each elementary school (123) (Alamance, Guilford, Forsyth, and
Randolph Counties)
12.Meeting Schedule for fiscal year 2013-2014
January 16, 2014 10:00 am Greensboro Water Resources
April 17, 2014 10:00 am TBD
Meeting adjourned at 11:40 am.
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e
Piedmont Triad Water Quality Partnership
July 31, 2013
10:00 am
Minutes
The meeting was held at the Archdale City Hall, Archdale, NC. Executive officers
present: Roseann L'Espearance, Co -Chair Lavelle Donnell, Co -Chair, Joy Sparks,
Treasurer, and Martha Wolfe, Secretary
1. Call to Order - Roseann L'Espearance called the meeting to order and
introductions were made.
2. Members in attendance signed roll -call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance is listed below:
Archdale D. J. Seneres
Burlington Chester Patterson, Danny Scales
Clemmons Judy Cherry, Emily Harrison
Forsyth Co. Amy Crum
Greensboro LaVelle Donnell
High Point
Justin Gray
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
PTRWA
Joy Sparks
Randleman
Greg Patton & Nick Holcomb
Randolph Co.
Eric Martin & Jeff York
Winston Salem
Roseann L'Esperance
3. Approval of minutes from the April 18, 2013 meeting - Greg Patton made a
motion to approve the minutes as presented. Emily Harrison made a second to the
motion. The motion passed by unanimous vote.
4. Updates -
Baseball advertising - Emily Harrison gave a report on the baseball
advertising Winston Salem Dash event. She stated that Lenny was well received by
the fans especially the children. She showed one of the Lenny T-Shirts each
volunteer wore at the game. The T-Shirts really helped bring attention to the
volunteers. Emily reported that the PTWQP volunteers handed out approximately
1759 fans to the public. The remaining 1544 will be distribution to each member.
Stickers and tattoos were also given to the public.
While Lenny was not able to throw out the first pitch, we have been promised that
we can do that at another game. She handed out a calendar with possible dates for
volunteers to sign up.
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Roseann handed out copies of Winston Salem Dash Facebook advertising which
displayed the PTWQP logo. She also gave the following statics:
• 6511 people attended the game
• 5 PA announcements for the partnership were read
• 6' X 200' LED Board that ran PTWQP promotions at the game - dates 7-21"
through 24th
• The partnership ran radio advertisement on station 99.5 ran 20 times
Emily said there was a spike in the Facebook activity. The day before the
Dash game, we had 86 people that went to our site. The day of the game it
jumped to 165 and is up to 175 now.
Roseann asked for input from the members as to the event: This event was
held in Forsyth Co. She asked how the members from other municipalities &
counties felt about the exposure.
LaVelle said the Partnership ran a commercial at 70 Grasshopper games.
Since the beginning of the season (April 11) a total of 242,511 fans attended.
Demographics to be provided after the season is over.
The partnership annual report should be ready in September. LaVelle asked
all the members to give her their activities they did in their units of
government. She also handed out a form for members to fill out with this
Oinformation.
LaVelle felt we should have an honest discussion about the baseball
advertising, if this is something we want to do in the future.
Martha Wolfe felt it was a lot of money. She feels the TV advertising hits
more people than the 1 baseball event. Roseann shared that feeling. Wolfe
said it was a lot of fun and we did reach a different audience. Emily did a
great job in organizing it. She does not feel we should do it every year.
Other comments:
• Some expressed if we do it again, do on a weekend.
• The event did not help Randolph & Aiamance Co.
• It is good to try new things.
• Burlington has minor league baseball teams to try
• Many were open to events at the Zoo - Regional attraction
• Event at Farmers Market (Spring or early summer)
• Should do a partnership event - once a year in different counties as a group
• Members must be present to volunteer at the events in the community
Roseann asked each member to submit a list of ideas and events you would like
to see the group do. Include cost. The members were in agreement to doing an
event at the Farmer's market. Most members had a Farmers Market in or near
their community.
Pine 138

® Other possibilities:
• A banner to go up at a minor baseball league
• College football games
The group agreed to have Lenny go to the Dash game and throw out the first pitch
(no cost to the partnership) A couple of volunteers are needed for this. Sign up
with Emily. The group felt at a cost of $10,000.00 we would probably not do the
baseball event next year.
Emily gave an update on the Lenny Facebook page. They had 25 people participate
in the Trivia game. 2 winners from NC and 1 winner from New Hampshire. It
seems to increase every year. The game is done every 2 to 3 months.
Roseann gave an update on the Clean Streams program. We must change the
location. This year, the workshop will only be held in Forsyth Co. Probably held the
first of December.
Lavelle gave an update on the Keeping Water Clean booklet. We have had trouble
finding the book as it is discontinued. We plan to order 215 books to be distributed
at schools and libraries. So we are having to order from different locations. Price
ranges from 2.53 - 3.99. Should have these at the next meeting.
Rain Barrel Program - this program is being researched to replace the Buffer in a
Bag program. Lavelle handed out information from Rain Water Solution Company.
We would use the $5000.00 budgeted for the Buffer in a Bag program.
Purchase 78 barrels includes shipping would be $64.00 each or can do a subsidize
program. Sale 297 barrels at $62.00 subsidize $15.00 - $20.00 voucher. A 25.00
voucher would be a cost of $37.00 per barrel to the consumer. Lavelle to get more
information on the subsidize program. Roseann said this is the same company that
they use for Creek Week, same that Forsyth uses and Guilford Co. uses. Roseann
was concerned if we commit to buy 297 rain barrels what about the members that
don't want to do it. How do we distribute them? Forsyth not really enthusiastic
about the project.
The members talked about how to conduct a rain barrel workshop. Greensboro felt
this would undercut Guilford Co. Extension because they are selling rain barrel.
Forsyth already does a workshop in Creek Week for rain barrels. Details would
need to be worked out regarding storage, shipment, etc. of the barrels. Roseann
asked Chester Patterson, Emily Harrison, D. 3. Seneres and Martha Wolfe to
research rain barrels workshops and give a report at the next meeting. (The
voucher could be difficult from an accounting standpoint for the City of Greensboro)
Smaller cities seem to be more interested than the larger cities.
Municipal Good Housekeeping - Roseann stated we are still waiting to hear back
from the State as to what their plans are for good housekeeping.
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CJ
Lavelle reminded everyone to submit their activities (July -June) to her by the end
of August.
Topics for 2013-2014 - (TV ad spring 2014)
• BMP's - How to train HO's association to inspect BMP's - no interest
• Litter - 6 voted for
• Pet Waste - 5 voted for
• Illicit discharge - (use the motor oil commercial or do grease traps for
restaurants) 5 voted for
• Fertilizer & Pesticides - Lawn maintenance in conjunction with a Lawn Care
Company. 5 voted for
• CYN program is no longer offered
Litter seemed to be the winner as the campaign topic for spring of 2014. Do a
commercial to tell how litter can affect water quality.
Giveaways for litter campaign -
• Flat reusable water bottles - thinks .98 each with logo on it
• Grabbers to pick up litter
• Car litter bags (trash bags) w/logo on it. "Keep America Beautiful" website
look for bags.
Emily gave price of T-Shirts w/Lenny logo on it. 1800 at $2.99 each = $5382.00
with 50% deposit. That would be 100 shirts for each member. There was not
enough interest from the members to use the T-shirts as a giveaway. But the
majority of members voted to have the partnership order 2 t-shirts for each
member of government. Give Emily your sizes.
Joy showed a Frog that rabbits. The frog looks like Lenny. She said we could use
one as a setting on the partnership table when presentations are given. The cost
for 1 was $25.00. No interest in purchasing.
Elect officers - Roseann said it is time to elect officers again. She asked for
volunteers. There were none. She asked if the current slate of officers were
willing to serve again. Wolfe said she would be glad to step down if anyone
was interested in taking the role of secretary. No one was interested. The
majority of the members voted to re-elect the current slate of officers to
serve another term.
- By-laws - Article 1 & 3 -- Per Joy, it states 2/3 of the membership must be
present to change the by-laws. This item was tabled until the next meeting.
However, Joy explained that the by-laws do not address electronic voting.
The members do not want to allow electronic voting. It was felt that people
would not attend the meetings if they could just call in.
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Joy continued with the by-laws. She stated under the section regarding officers -
"only the chairman and vice chairman are required to be members of the
partnership". Joy feels this came from when the partnership started is was formed
because of the Randleman Rules before NPDES. It started with the b member
governments of the Water Authority. Once we started with NPDES and Winston
Salem joined, then it was added that the chairman needed to reside with the
original group. (Randleman Rules group) This will be talked about at the next
meeting.
The members felt it was a text amendment and not a change in the policy. Lavelle
will check with Kristine to see when this was done.
Budget summary - Lavelle handed out a budget summary.
Joy Sparks presented the budget for 2013-2014 and went over the line items. It
was very similar to last year's budget. Total budget $54,500.00.
Martha Wolfe made a motion to approve the 2013-2014 budget as presented.
Lavelle Donnell made a second to the motion. The motion passed by unanimous
vote.
Joy stated we were under budget for last year. We do have money left over. There
are still a few invoices to come in. The final figure will be available at the next
meeting.
Chester Patterson made a motion to order for each partner member the 2 t-shirts
from the funds remaining from the 2012-2013 budget. Greg Patterson made a
second to the motion. The motion was passed by a majority vote. Give sizes to
Emily.
Roseann said we need to talk about giveaways for Lenny. The majority voted for
stickers.
Lavelle reminded everyone that the partnership dues will be sent soon. Please
make sure she has your correct contact information.
The next meeting date is October 17, 2013 at 10:00 am at the new Randleman City
Mall.
Roseann asked if the 3" Thursday is a bad meeting time. The group discussed
meeting times & dates. Lavelle said we will send out a meeting reminder of all the
meeting dates on it. It was decided to keep the same schedule.
The meeting ended at 12:15pm
Members were given their allotment of fan giveaways.
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El
P�
Page 142

Facility Inspections
FACILITY
2010
2011
2012
2013
Location
Contact Person
Phone Number
Fleet Maintenance
3/16/2010
3/9/2011
8/17/2012
10/23/2013
3524 Triangle Lake Road
Gary Smith
883-3598
Eastside WWTP
2/25/2010
3/3/2011
3/13/2012
4/11/2013
5898 Riverdale Drive
Randy Sinith
822-4732
Westside WWTP
2/25/2010
3/3/2011
3/7 2012
4/10/2013
1044 W Burton Road
Tim Fitzgerald
822-4784
Kersey Valley Landfill
6/21/2010
5/9/2011
4/17/2013
3748 E. Kivett Drive
Mike Spencer
883-3433
Materials Recovery
Facility MRF
2/4/2010
5/11/2011
7/18/2012
10/14/2013
5875 Riverdale Drive
Melanie Bruton
883-3517
HITRAN
3 9/2010
3/2/2011
3/20/2012
4/9/2013
712 W. Kivett Drive
Angela Wynes
883-3424
Parks and Recreation -
Brentwood Facili
6/2/2010
3/16/2011
4/24/2012
11/14/2013
I301 Brentwood Street
Jeff Bodenheimer
883-3163
Parks and Recreation -
Ward Facili
6/2/2010
3/16/2011
7/3/2012
4/24/2013
1041 W. Ward Avenue
Jeff Bodenheimer
883-3163
Blair Park Golf Course -
Maintenance Facility
6/16/2010
4 13/2011
6/28/2012
12/16/2013
1901 S. Main Street
Lee Tiller
883-3243
Oak Hollow Golf Course -
Maintenance Facility
6/16/2010
4 13/2011
6/28/2012
12/16/2013
3401 N. Centennial Street
Lee Tiller
883-3243
Ward Filtration Plant
2011 E. Kivett Drive
Wendell Pickett
883-3410
Municipal Operations
Center
5/9/2011
1/24/2012
4/3/2013
816 E. Green Drive
Multiple Divisions
/ Departments
Kearns Water Plant
6/14/2010
4/20/2011
3/22/2012
7/19/2013
1413 E. Kivett Drive
Wendell Pickett
883-3410
Ingleside Compost
Facility
6/22/2010
3/15/2011
11/15/2012
12/30/2013
3001 Ingleside Drive
Randall Lee
883-8514
Cemetery Maintenance
Facility
6/14/2011
3/24/2011
2/28/2012
3/18/2013
512 Steele Street
John Elder
883-3408
Parks and Recreation -
City Lake Park
Maintenance Facility
6/16/2010
6/28/2012
11/13/2013
602 W. Main Street,
Jamestown
Lee Tillery
883-3243
Fire Department
Headquarters
6/30/2010
N/A
N/A
N/A
434 & Elm Street
Keith Price
883-3372
Environmental Services
Facility
3/16/2010
3/9/2011
11/27/2012
12/22/2013
3524 Triangle Lake [Load
Chip Vanderzee
883-3594
Signs & Signal Shop
4/23/2013
3524 Triangle Lake Road
Chris Nelson
883-3447
0 0 9

Public Services Department
rmwater Services Division
NORTI-1 CAROLINA'S INTERNN IONALCITY'"
Stormwater Pollution Prevention_ Planning for Municipal Operations
1. Facility Name:
2. Physical Address:
A) Telephone Number:
B) Mailing Address, if different from above address:
3. Contact Person:
Title: _
4. Secondary contact:
Title:
5. Date
6. Assessment conducted by:
7. Facility's PPP easily accessible?
Contact number:
Contact number:
4*Facility's Emergency Response Plan easily accessible?
Was any stormwater pollution prevention training conducted during the year?
List Date:
10. Is there a chronic history of spills and leaks?
11. Is there evidence of leaks and drips from equipment and machinery?
12. Are appropriate spill containment and cleanup materials kept on -site?
13. Are cleanup procedures for spills followed regularly and correctly?
14. Are used absorbent materials removed and disposed of in a timely manner?
15. Are personnel regularly trained in the use of spill control materials?
16. Outfall directly observed during assessment?
17. Are BMPs implemented to prevent, treat, or control non-stormwater discharges?
18. Is there a potential for non-stormwater discharges (non-stormwater sources observed without
BMPs implemented)?
19. Size of Facility:
Total Area:
Total ISA:
20. Does the facility discharge directly or adjacent to a 303(d) water body or other environmental
sensitive area?
•

Assessment Checklist
Activities - Check each activity present at site.
Good Housekeeping Procedures
Yes
No
N/A
Required
Action
1. Are work areas and floors clean and dry?
2. Are there any visible leaks or potential sources for discharge of
significant material?
3. Are containment dikes in good condition, with valves closed?
4. Are dumpsters outside the shop closed?
5. Is loose garbage and waste material picked up and disposed
regularly?
6. Is trash and litter removed from catch basins and other portions of
stormwater drainage system on a regular basis?
7. Are areas subject to erosion stabilized with grass, mulch, deck dams,
or other appropriate sediment control measures?
S. Are scrap parts and scrap metal disposed regularly and properly?
Assessment Checklist
Activities - Check each activity present at site.
Hazardous substances Handling and Storage
Yes
No
N/A
ActinRequire
1. Is there adequate aisle space and organization in all storage areas?
2. Are items in storage properly labeled to indicate contents?
3. Are all containers labeled with contents on the appropriate label?
4. Are all containers closed?
5. Are all containers in good condition (free of leaks, spills and
corrosion)?
6. Are there less than 55 gallons of hazardous waste for each
accumulation area?
7. Is emergency/ contingency equipment accessible to the accumulation
area?
Painting Operations
Yes
No
N/A
Required
Action
1. Are painting activities performed within designated areas?
2. Does the designated paint area prevent overspray and the
contact of byproducts with stormwater?
3. Are paints, thinners, and solvents recycled, reused, or disposed
of properly?
Personnel Training and Record Keeping
Yes
No
N/A
Required
Actin
1. Are employees trained in Spill Prevention and Response

practices?
2. Are empioyees trained in Hazardous Material management
0 ractices?
3. Are employees trained in Good Housekeeping practices?
Liquid Storage in AST and Fueling
Yes
No
N/A
Required
Action
1. Is secondary containment provided for tanks and fueling areas?
2. Are fueling areas protected from precipitation and run-on?
3. Are spill kits readily available at the Facility?
4. Are fuel tanks filled carefully without allowing over -splash?
5. Are fuel leaks and spills controlled using absorbents/ drip pans/ pads?
6. Are dry cleanup methods used, swept up, containerized and
disposed of properly?
7. Are valves on containment systems closed and locked except during
observed and controlled releases?
8. Are tank systems, including tank integrity, inspected and
tested regularly?
Equipment maintenance and Washing
Yes
No
N/A
Required
Action
1. Is equipment checked for leaking fluids?
2. Are maintenance activities performed indoors where practical?
re waste materials properly segregated, labeled, and discarded?
4. Are outside wash areas in compliance with the Permit?
5. Is wash water contained or otherwise kept our of the storm drainage
system?
Assessment Checklist
Activities - Check each activity present at site.
Preventative Maintenance
Yes
No
N/A
Required
Action
1. Are there regularly scheduled inspections of equipment that could
result in leaks/ spills that could enter the stormwater system?
2. Is a program in place to routinely repair or replace leaking or
dripping vehicles and equipment?
3. Are stormwater management devices routinely inspected and
maintained (e.g., cleaning catch basins and clogged inlets)?
4. Are sediment traps installed in storm drains or sewer systems
operating and being maintained properly?
Facility Tour: Comments & Observations
0

* Please contact the Stormwater Division at 883-3455 to schedule employee training on stormwater
pollution prevention. The following topics will be covered: Good Housekeeping & Spill is
Prevention; Vehicle & Equipment Washing and Maintenance; Spill Reporting & Response; Street
Maintenance; Outdoor Storage of Materials & Wastes; and Landscaping & Lawn Care.
n
U

•
OM-1I I,cril "
FY 2013-2104 Annual Report
City of High Point
Stormwater Discharge Permit
NPDES Permit Number NCS000421
Submitted: January 12, 2015

I certify, under penalty of law, that this document and all attachments were prepared under my
direction or supervision in accordance with a system designed to assure that qualified
person.neI properly gather and evaluate the information submitted. Based on my inquiry of the
person or persons who manage the system, or those persons directly responsible for gathering
the information, the information submitted is, to the best of my knowledge and belief, true,
accurate, and complete. I am aware that there are significant penalties for submitting false
information, including the possibility of fines and imprisonment for knowing violations.
Gregory Demko, City Manager
Date

The City of I-ligh Point continues to progress and develop while implementing; the stormwater
management program to comply with the requirements of NI'DES Permit Number NCS000421.
The Stormwater Services Division is responsible for ensuring that the City is in compliance with
requirements of Fligh Point's MS4 Phase I1 NPDI?S stormwater discharge permit. The
responsibilities of permit compliance are split between the Public Services Department, Planning;
and Development Department, and the Engineering Services Department.
The purpose of this report is to summarize the stormwater program components that have been
implemented during the fiscal year (FY) 2013-2014 of the stormwater discharge permit. The
following report will provide an overview of the progress that the City of High Point has made in
implementing, the six minimum control measures for the MS4 Phase II NPDES Permit, which
includes: Public Education and Outreach; Public Involvement and Participation; Illicit Discharge
Detection and Elimination; Construction Site Runoff Controls; Post -Construction Site Runoff
Controls; Pollution Prevention and Good Housekeeping; for Municipal Operations.
Public Education and Outreach on Stormwater Impacts
In order to meet the objectives of the public education and outreach program, the City of I-ligh
Point continues to rely on the collaboration and building partnerships with other governmental
entities while implementing some of its own public education BMP's .
Piedmont Triad Wager Quality Partnership
V
The Piedmont Triad Water Quality Partnership is a collaboration of-
17 local governments in the Piedmont Triad that work together to
educate residents about stormwater and water quality issues;
including non -point source pollution, regulations, and best
management practices. Joint funding is used to broadcast television
commercials and purchase education materials such as brochures,
watershed signs, and storm drain markers. The website address for the Piedmont 'Triad Water
Quality Partnership is(littp:H",NAw.pledmontwaterquality.org/). Refer to Append&A for the FY
13/14 Annual Report for the Piedmont Triad Water Quality Partnership.
Keep High Point Beautiful
The Keep I-ligh Point Beautiful Chapter follows a practical approach that
unites citizens, businesses, and organizations within the City of High Point
to Lind solutions that advance the core issues of preventing litter, reducing
waste, and beautifying communities. Meetings are held on the third Monday
of every other month, As part of the greater Keep America Beautiful, this
organization looks to citizens, government, businesses, and industries within
K epl.
High P01

the corporate limits of the City of High Point to implement the program chapter. The Stormwater
Division relies greatly upon this organization with helping to promote educational outreach
opportunities along with volunteers to help clean up local water ways and to prevent further litter
and debris from entering into the stormwater drainage system.
Sturnr►vater Service Division Educational Outreach
'i'iic Stormwater SCI'viCC$ Division continues to implement and develop its
own public education and outreach for FY 13/14. The Stormwater
Services Division updates and maintains a website
(http://www.lii�,hpointnc.€ov/pubsrv/stormwater/index). The
website includes a section on public education and provides a link
to the Piedmont Triad Water Quality Partnership website. The
website also provides information on stormwater 13MPs, links to
water quality related '1"V advertisements, and information on
volunteer opportunities. A link is available for citizens to request a
speaker to come and speak on the topic of'water duality.
Winter Quality, in the Classroom
MiW nSLAUrWg
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The Stormwater Division staff works with students throughout area schools within the City of
High Point, offering a variety of programs to address water quality issues and the impacts upon
stream habitats and wildlife. Study sessions can be designed for every classroom setting for
Llementary, Middle, and High School students. These activities continue to be developed, and
the Stormwater Division will respond to requests from teachers for specific demonstrations and
discussions.
Enviroscape Presentations
In addition to working with area schools, the Stormwater
Division conducts presentations that revolve around the
Lnviroscape to address potential sources and contributors
to the degradation ofwater quality. This presentation is
used during public events held throughout the year. The
Lnviroscape is a portable model used to help people of all
ages better understand point and non -point source
Pollution through liands-on-demonstrations. This helpful
model is used to connect students to pollution sources in
their own backyard, including parking lots, construction
sites, pet waste and agricultural impacts.

Program Erl►rcatio►►al Bootlr
The Stormwater Division staff designed and produced educational
materials and public information displays for various events held
throughout the year. Material can be available for all ages at each
session. Pamphlets and brochures on water duality issues have
also been placed in City Hall, the Library, and the Piedmont
Environmental Center.
Watershed Sighs
Signs have been placed along major streams throughout the City of
High Point identifying the watershed name and in some cases the
individual stream name. These signs increase public awareness about
the importance of watersheds and encourage good stewardship of the
state's valuable rivers, streams, wetlands, lakes and ground water. The
City of I-ligh Point organizes its water resource planning around
watersheds in order to provide a meaningful process for maintaining
or restoring the health of our streams, lakes and rivers. Informing
citizens about watersheds close to home offers a better understanding
of how activities in individual watersheds aftect the quality of water in
their communities and adjoining watersheds.
Public Involvement and Participation
The City of High Point sponsors a number offvolunteer programs that focus on reducing the
amount of trash and litter along streets and waterways. The City of High Point either sponsored
or assisted in the following volunteer programs in FY 13/14:
Big Sweep —The Big Sweep event held on October 4, 2014 had a
total of 405 volunteers with an estimated 5,080 pounds of trash and
220 pounds of recyclable materials removed from 21 sites. An
estimated 7 miles of waterways and roadway were cleaned up by
volunteers.

The Great American Cleanup --']'lie event was held on April 26, 2014. A total of633
participants collected an estimated 8,740 pounds of trash, which included 230 pounds of recycling
and planted 504 flowers at local schools.
The Public Services Department continues to promote the Adopt -A -Stream and Adopt -A -Street
programs. The focus of both programs is to promote public awareness through litter and debris
removal along public right-of=ways and waterways.
Adopt a Street Program- July 1, 2013 to .Tune 30, 2014. A total of'
131 people volunteered and 3,720 pounds of litter were collected
with 1 190 pounds of recyclables collected.
Adopt -A -Stream Program
The Adopt -A -Stream Program provides individuals and groups the
opportunity to become involved in an environmental program that helps
protect our natural resources. The objectives of this program are to
increase community involvement and awareness of the City's water
resources, while working to improve the water quality and overall stream
habitat. Participants must agree to collect litter along their adopted
stream twice a year for at least two years.
Storm Drain Marking and/or Stenciling
The Stormwatcr Division has conducted a Storm Drain Marking/Stenciling
program since 2007. This program encourages local businesses, scout
groups, neighborhood groups, and others to get involved in protecting local
water quality by painting "No Damping, Drains to Waterways" to area
stormwater drainage inlets. An estimated 1,639 storm drains have either
been marked or stenciled since the start ol'the program.
City of H
Adopt
-A-
Stream
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0
Volunteer Request on Website
A volunteer request form has been installed on the City of High
Point website. Interested citizens can request to be contacted by
the Stormwater Division for the following activities:
• Adopt a Stream
• Storm Drain Marker Program
• IZegtfest to have a speaker on stormwater related topics
The SlOrtmvafer DiNsion received 6 iveh volunleer rL'Cfuesis
during IT 13114
Illicit Discharge Detection and Elimination
The Stormwater Services Division continues to implement a
stormwater infrastructure inventory program. City personnel
and summer interns have worked in the past to collect spatial
data and incorporate the data into a series of maps containing
the stormwater infrastructure. Spatial data has been collected
using GPS units and then incorporated into the ArcGIS system.
The GIS database is constantly being updated with new data
collected from construction and the main tenancelupgrades to
the existing stormwater drainage infrastructure. It has been
estimated that 96% of the stormwater drainage system has been
inventoried. The above shows a sample area that was completed
as part of the City of High Point stormwater inventory project.
A red asterisk identities a stormwater outfall.
I am Interested in finding more about
Volunteering)
o
O
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Cam-
An Illici! Discharge Detection and Elimination Manual, was designed for the development of the
IDDE program in July 2011. Storm water Division employees continue to utilize the IDDE
Manual for identification of follow-up on illicit discharges.
The Stormwater Services Division continues to implement a
dry weather monitoring program. The initial part ofthe
program involved the inventory of all EPA defined standard
classified outfalls to monitor the current conditions after a 72
hour period of dry weather. Water Quality data is collected if
flow has been detected through an outfall to determine whether
an illicit discharge has occurred. A total of 161 Outfalls were

inspected through the Dry Weather Monitoring Program during the FY 13/14. Personnel will
continue to monitor the EPA defined outfalls and work towards the goal of inspecting all of the
City of l-ligh Point outfalls throughout the stormwater drainage system.
Illicit discharges are addressed by the Stormwater Services Division as identified through the dry
weather monitoring program, customer service line, reports received from field crews, or from
the stormwater infrastructure inventory program. The City of High Point Illicit Discharge and
Connection Ordinance is utilized for enforcement once illicit discharges are detected. A total of
14 illicit discharges were identified by the Stormwater Services Division and eliminated during
the F Y 13/14.
The City of High Point relies on local citizens, field staff; and comprehensive inspections to
detect potential water quality problems quickly, so that appropriate actions can be addressed
before significant water quality degradation occurs. Citizens reporting incidents that have
occurred within City limits can report directly to the Stormwater Services Division at (336) 883-
3455 during normal business hours (Monday thru Friday 7:00 am to 5:00 pn2). Likewise, other
City departments or outside agencies can report water quality incidents directly to the
Stormwater Services Division as well. The City of f-ligh Point Customer Service mine (336) 883-
3111 is also available for citizens to notify the City of illicit discharges and connections during
or after business hours. All calls are documented and the information is forwarded to the
Stormwater Services Division for follow-up. Date, Time, Location, and Description of
Discharge/Connection should all be noted. The Stormwater Division will then conduct a field
investigation into the potential source. This can help to determine the type of problem and the
level of response required.
Construction Site Stormwater Runoff Control
The Engineering Services Department implements and enforces the City of High Point's
sediment and erosion control program in compliance with the State of North Carolina Sediment
and Erosion Control program. Section 9-7-11 of the City of 1-ligh Point Development Ordinance
provides a regulatory mechanism for erosion and sediment control. Construction plan review and
site inspection are incorporated into High Point's sediment and erosion control program as well.
The Erosion Control Program is responsible for reviewing and approving Erosion Control Plans,
issuing Land -disturbing Permits, inspecting Erosion Control Measures, enforcing State and Local
Erosion Control Ordinances, and investigating complaints from citizens concerning
sedimentation. The Erosion Control Program provides a copy of the NPDES Stormwater
Discharge Permit for Construction Activities with each land disturbing permit that is issued. All
storm sewer construction is inspected by city staff to ensure consistency with approved
stormwater plans.

An education pamphlet for erosion control operators was created and is currently distributed by
the Planning and Inspections Department with all building permits. The City of High Point
Customer Service Line [phone] is available for the public to report sediment and erosion
control issues. All calls are documented and the information is forwarded to the Engineering
Services Department for follow-up. All city erosion control program staff attend annual
sediment and erosion control seminars/workshops to stay abreast of`current erosion control
methods.
Post -Construction Stormwater Management in New Development and Redevelopment
Regular maintenance is crucial to ensure that a water quality device effectively removes
stormwater pollutants. Pursuant to Section 9-7-5 (d) 5 of -the City of 1li,h Paint Developmew
Orcliiurnce, engineered stormwater control structures must be inspected annually and the City is
required to record the results and notify the responsible property owner or owner's association
when maintenance or repairs are necessary. Upon inspection, if repairs are needed, the
responsible party is given 90 days to make the necessary improvements. The City gf'High Point
BMP Design Mamucrl and the Slornm;aler 13M1' Mcrinlencrnce Guidance Manual provides general
design guidelines for major BMPs and recommended maintenance schedules.
The High Point Planning and Development Department revised the Development Ordinance to
comply with the post -construction site runoff control requirements of NPDES Phase II
stormwater regulations in FY 06/07. The City of I-ligh Point continues to implement the
following post -construction stormwater management practices and strategies:
• Watershed development plan review;
• Require alternate and engineered stormwater controls for development and redevelopment as
defined in Chapter 7 of the City of High Point Development Ordinance;
• Require and enforce stream buffers;
• Conduct structural stormwater BMP inspections;
• Implement and enforce C'hcrpter 7 of'the City of High Point Development Ordinance.
The Stormwater Services Division inspected 297 stormwater BMPs
during FY 13/14. Examples of deficiencies found during the BMP
inspections include overgrown vegetation, trees on dam, lack of
sufficient ground cover, erosion, and non-functioning BMPs (See
heloii, fin• (i sumnravy ref the slOrtnivoler BMP insImelions fir FY
13114). The Stormwater Services is currently working with the
responsible parties to ensure that the required maintenance is
performed. The non -compliant BMPs will be brought before High
Point City Council later in the year for enforcement.

BMP Inspection Summary
# BMPs Inspected FY
13/14
P BMPs Compliant at
Time of Inspection
# BMPs Brought into
Compliance by Owner
Non -Compliant BMPs
297
68
205
24
Polluttor Preventtgn/Good Hotisekeeptnglfor Municipal Operations;
The City of I-ligh Point continues to implement an operation and maintenance program for the
MS4 system. The following activities are performed to prevent or reduce pollutant runoff into
the stormwater drainage system:
• Street sweeping;
• Catch -basin cleaning with a vactor truck;
• Removal of trash and debris from the drainage system through general maintenance
activities;
Summary of Street Sweeping Program
The purpose of the street sweeping program is to keep the City of
High Point's streets clean while removing sediment and associated
contaminates before they enter the storm sewer system and
eventually into the streams. The Stormwater Services Division
currently operates two street sweepers year-round to sweep curb
and gutter streets within the City ofl-ligh Point. There are 45
routes that the sweeper operators utilize to sweep 1.300 curb miles.
It takes three months for two sweepers to complete routes 1-45.
"]'he Central Business District (241 curb nines) is swept six times annually, four times during the
normal routes and twice during the fall and spring furniture markets.
The trash/debris picked up by the sweepers is disposed of at the Kersey Valley LandCll, with the
tonnage dumped by each sweeper kept on file. The sweepers are cleaned out daily at the
equipment wash bay at the Fleet Maintenance Facility to ensure that excess materials are
contained within the Oil/Sediment Separator. The street sweeping material must not be allowed
to re-enter the stormwater drainage system. The material must be dewatered in a contained area
and the water treated with an appropriate and approved control
measure or discharged into the sanitary sewer. The solid material
is stored and disposed of properly to avoid discharging during a
storm event.

The City does miscellaneous sweeping of streets during the leaf season as required to keep
excessive dirt from the streets. The Stormwater Division will monitor and sweep areas as
necessary to keep leaves and debris from plugging Stormwater catch basins. During the fall, the
Street Maintenance Division picks up leaves throughout the City of High Point. All leaves
picked up are taken to the Ingleside Composting and Mulching Facility for disposal with the
tonnage of leaves received at the Ingleside Facility kept on file. The Street Maintenance
Division currently operates five pull behind self=contained leaf collectors and three "one-man
o1mrallon'' vacuum truck mounted self-contained leaf collectors. The Street Maintenance
continues to utilize the "one-nian operation" vacuum trucks for miscellaneous cleaning along
heavily littered streets and right-of-ways. Streets are prioritized according to the amount of litter
with the streets that are ranked highest receiving the most attention.
Catch Basin Cleaning and Maintenance
The Stormwater Services Division operates one vactor truck
for catch basin and pipe cleaning within the City of High
Point. Customer calls for flooding or clogged basins are
given the highest priority for maintenance. Drainage maps
have been created for the catch basin cleaning crew to inspect
the drainage structures and perform any needed preventive
maintenance. There are specific areas in High Point that are
more prone to blockages due to leaves, trash, and litter. Those problem areas are routinely
checked and cleaned as needed. A priority ranking approach for catch basins allows for
municipal resources to be directed to areas and structures that generate the most pollutants.
The vactor truck is de -watered into the sanitary sewer prior to disposal of the collected materials
and all collected materials are disposed of at the Kersey Valley Landfill. The tonnage of waste
received at the Kersey Valley Landfill is kept on fife. The vactor truck is cleaned out at tilt
equipment wash bay at the Fleet Maintenance Facility that is equipped with an oillsedinient
separator and drains to the sanitary sewer.
Catch basins are inspected for structural integrity and evidence of
illicit discharge during cleaning. Any fluids that have been collected
during routine cleaning will be discharged to the sanitary sewer. If
gross contamination (.setivage, or oil) has occurred; cleaning stops and
is immediately reported to the supervisor for follow-up. The
Stormwater Division's goal is to inspect catch basins annually and be
able to incorporate routine cleaning. A checklist is used for the
classification of required maintenance that needs completed that will
help to prioritize a new schedule for the frequency of cleaning.
Documentation of inspections is kept on file as each catch basin is

I checked within the mapped areas.
0
l Stormwater Pollution Awareness and Prevention Training
The Stormwater Services Division continues to implement Pollution Prevention/Good
Housekeeping training for City employees. A total of 139 City employees have received training;
for the FY 13/14. A PowerPoint presentation —Stormwater Pollution Prevention and
Aware►►ess Training was utilized and followed by a discussion on specific job activities that
could impact stormwater runoff and how they can be performed in compliance with stormwater
regulations. The topics that were covered in this training session included: IDDE program,
possible sources of pollution, vehicle washing and fueling;, outdoor storage, waste containers and
drum management, vehicle parking lots, grounds maintenance and conservation management,
good housekeeping practices, preventative maintenance, and spill prevention and response
measures.
The Stormwater Services Division conducted 9 municipal facility inspections for potential
impacts to water quality during; FY 13/14. The first step that the City of High Point initiated was
to evaluate and assess the city owned and municipal facilities in order to determine which
activities have a negative impact on water quality and to find solutions for these activities. The
overall objectives are to limit the amount of activities that are conducted outside and are exposed
to stormwater. The list of the City of High Point facilities inspected in the FY 13/14 can be found
within Appendiv B of the Annual Report. This inventory list is maintained, assessed annually,
and updated as necessary. A comprehensive list and map of municipal facilities will help stafffor
the Stormwater Division build a better awareness of'their locations within the MS4 service area
and their potential to contribute to storm water pollutants. Inventory of these facilities will also
serve as a basis for setting up periodic facility assessments and the development of storm water
pollution prevention plans where necessary. A copy of the assessment form that is used at the
municipal facilities can be found in Appendlr C.
The Stormwater Division conducts annual reviews of municipal owned facilities with an
individual Phase 11 NPDES stormwater permit. Each facility has its own S1orm"?uIer Pothilion
Prevention Plan (S6lfPPP) that is followed by responsible staff'. The SWPPP is reviewed along
with any timelines of monitoring; reports and the results of inspections and subsequent follow-up
actions at each f-acility are kept on file. Currently the City of High Point has developed SWPPP's
for Westside Water Treatment Plant, Eastside Water Treatment Plant, Hi -Trap, Flect
Maintenance and Environmental Services, and the Materials Recovery Facility which currently
hold Phase 11 NPDES Permits.

Total Maximum Daily Loads (TMDLs) 771
The Stormwater Services Division continues to develop a plan to address "TMDL requirements
for the f-ollowing streams: Richland Creek; Fast Fork of the Deep River; and Richfork Creek.
Maps have been created that identify the watersheds, streams, and corresponding outfalls that
discharge into the impaired streams with designated TMDLs. The Stormwater Service Division
IS currently in the process of identifying existing water quality data and beginning; to develop a
water quality monitoring plan for each pollutant of concern or cause of impairinent as specified
in the TMDL.
"The monitoring plan shall include:
I . The sample location with latitude and longitude coordinates, sample type, frequency, and
any seasonal considerations;
2. A quality assurance project plan;
3. A monitoring implementation schedule for each pollutant of concern;
4. Requirements to monitor the pollutants of concern on at least a quarterly basis (targeting
once per season) for at least 25% of the major outfalls. Consideration should be given to
the required frequency of monitoring events needed to determine statistically -significant
data trends;
1 5. An explanation of why monitoring is being; conducted for selected outfalls and whether
the outfalls are representative of particular land uses or geographical areas that
contribute to pollutant loads;
6. Requirements to monitor the pollutants of concern in receiving waters, both upstream
and downstream of major MS4 discharges, on at least an annual basis for the permit
term.
Upon completion, the monitoring plan will be submitted to the Division for review.

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0 Piedmont triad Water Quality Partnership
Annual Report
Fiscal Year 20112014
Piedmont Triad
Water Quality .'!
Partnership
Annual Reports are available online
www.12iedmontwatercluality.org
0 Table of Contents
11
PTWQPPartners......................................................................................... 2
FY 13-14 PTWQP Cost Shares...................................................................3
FY 13-14 PTWQP Budget.......................................................................... 4
PublicEducation Efforts.............................................................................. 5
LitterTopic Campaign............................................................................. 6
Carolina Yards and Neighborhoods Program............................................7
CompostBin Program..............................................................................8
Clean Streams Program............................................................................9
BaseballAdvertising............................................................................... 11
Website/Social Media............................................................................13
Partnership Outreach Efforts..................................................................16
MeetingMinutes.................................................................................... 18
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PIEDMONT TRIAD WATER QUALITY PARTNERSHIP HISTORY
Background
Jurisdictions within the Randleman Lake Watershed began meeting in 2000 to
determine how to meet the stormwater management requirements for the
Randleman Rules. In early 2002, education initiatives were discussed, and it was
determined that the same initiatives could be used to meet NPDES Phase II
requirements. Jurisdictions outside of the Randleman watershed were invited to
attend to discuss a joint effort that would satisfy both requirements and create
efficiencies for participating communities.
The Piedmont Triad Water Quality Partnership was formed by interlocal agreements
between 10 initial members. As interest grew, so did the number of participants. In
FY 2013-2014 we had a total of 18 members. Representatives from the
participating governments meet quarterly to discuss regional education efforts.
2013-2014
4�
Alamance County
Archdale
4.
Asheboro
,;6
Burlington
+.
Clemmons
4
Forsyth County
4�
Greensboro
,-�4
Guilford County
46
High Point
*6
Jamestown
4
Kernersville
*�k
Lewisville
4
PTRWA
4
Randleman
,'6
Randolph County
4
Rural Hall
46
Trinity
Winston-Salem
11
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FY 2013-2014 PARTNERS COST SHARES
Participation cost in the partnership is shared among the members. Each partner's
baseline education program rate is determined by the jurisdiction's population
totals.
Population Totals
0 - 25,000
25,000 - 100,000
100,000 - 200,000
200,000 -and above
Partner's Cost Share
$1,500
$3,000
$5,000
$7,500
PTWQP
Stormwater Education Costs (FY 13-14)
Member
Baseline Education Program
Alamance County
$3,000.00
Archdale
$1,500.00
Asheboro
$3,000.00
Burlington
$3,000.00
Clemmons
$1,500.00
Forsyth County
$5,000.00
Greensboro
$7,500.00
Guilford County
$3,000.00
High Point
$5,000.00
Jamestown
$1,500.00
Kernersville
$1,500.00
Lewisville
$1,500.00
PTRWA
$500.00
Randleman
$1,500.00
Randolph County
$5,000.00
Rural Hall
$1,500.00
Trinity
$1,500.00
Winston-Salem
$7,500.00
TOTAL
$54,500.00
Baseline Education Program includes continued support for the Carolina Yards and Neighborhoods
Program, Clean Streams, airing of the topic campaign television commercials, and purchase of
campaign related promotional items for community distribution.
Page 13

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FY 2013-2014 BUDGET INFORMATION
Each year educational and budget initiatives are established by the members of the
group. In fiscal year 2013-2014, the selected priorities included addressing litter
prevention, compost bin education, promoting Lenny the Lifeguard and
modifications to the current Clean Streams program.
FY 2013-2014 Cost Share Revenue
$54,500.00
FY 2012-2013 Revenue Carried Forward
$24,216.54
FY 2013-2014 Total Revenue
$78,716.54
2013-2014
Proposed
Expenditures
2013-2014
Actual
Expenses
A. Advertising
Television/Social Media (Topic Campaign+ video
supplies )
$32,000.00
$28,593.00
Lenny the Lifeguard -Advertising
$6,000.00
$0
Radio (Topic Campaign)
$4,000.00
$4,000.00
ADVERTISING SUBTOTAL
$42,000.00
$32,593.00
B. Miscellaneous
Website Hosting & Domain Name Renewal
$1,500.00
$25.38
MISCELLANEOUS SUBTOTAL
$1,500.00
$25.38
C. Outreach
Copperhead Baseball Advertising
$2,000.00
$2,500.00
Compost Bin Program
Compost Bin & Supplies:$4,054.00
Decals: $325.00
$4,000.00
$4,379.00
Watershed Maps
0
$390.00
Lenny the Lifeguard Giveaways
$2,000.00
$21604.78
Community Display Material/Supplies
0
$892.00
Topic Campaign Print Material
$1,aaa.00
0
Topic Campaign Giveaways
$2,000.00
$4,118.50
OUTREACH SUBTOTAL
$11,000.00
$14,884.28
GRAND TOTAL EXPENDITURES FY 2013-2014
$54,500.00
$47,502.66
Information is based on current data available at time of report and is subject to change.
Paige 14

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PUBLIC EDUCATION EFFORTS
The educational obligations of our individual NPDES permits were fulfilled by
effectively utilizing all our resources by collaborating with long standing partners in
the community.
The 2013-2014 topic campaign was "litter." The campaign included local television
and radio advertising along with distribution of colorful small litter bags.
Our official mascot Lenny the Lifeguard was promoted this year by in -game
sponsorship signage and activities at McCrary Park in Asheboro, home of the
Asheboro Copperheads semi -pro baseball team.
The Carolina Yards and Neighborhood Program, designed for homeowners, offers a
variety of workshops based on the nine landscape principles adopted from the
Florida Yards and Neighborhoods Program. To increase workshop participation this
fiscal year, we decided to offer a workshop that focused on one of the nine
principles associated with the program: recycling and composting.
Commercial landscape professionals received credit for attending an informative
Clean Streams workshop led by NC Cooperative Extension agent Wendi Hartup.
Workshop attendees are educated about the importance of protecting water quality,
and what role they play in this process. Successful completion of the workshop
allowed them the opportunity to receive 1.5 aquatic application credits.
Lenny, our official mascot provides informative messages, helpful pollution
prevention tips, and opportunities for giveaways through our Facebook and Twitter
pages. Additional information can also be obtained from our website by visiting
www.piedmontwaterguaIity.org.
Page 15

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TOPIC CAMPAIGN -LITTER
A total of $32,593.00 was spent on the
general topic public education campaign. The
campaign included television and radio ads
on local broadcast stations from March to
May of 2014.
This commercial was submitted for a 2014
City -County Communication and Marketing
Association (3CMA) Savvy award in the TV
and Video Public Service Announcement
category. The Savvy awards competition
recognizes outstanding local government
achievements in communications, public
sector marketing and citizen -government
relationships.
Television Advertising
Television Advertising Campaign Effectiveness
Total Number of Spots
Total Cost
WGHP
240
$8,050.00
WXII
82
$8,735.00
WFMY
70
$9,135.00
Time Warner
165
$2,543.00
TOTAL
557
$28,463.00
Radio Advertising
A general radio message ran from April to May of 2014 at a total cost of $4,000.00
on La Raza-98.3, a Hispanic -only radio station located within our communities.
Broadcasting and production services were provided by the radio stations. During
the campaign 120 ads aired.
Page 16

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CAROLINA YARDS AND NEIGHBORHOODS (CYN) PROGRAM
In FY 2013-2014, the program continued
within the participating regions through
workshops and distributibn of printed materials
at various community events.
By attending a workshop homeowners are
exposed to the nine basic landscape principles
needed to help them achieve the ultimate
lawn -Carolina Yard.
A total of 2 CYN workshops were held in
Guilford County during the fall and spring. A
total of 35 homeowners attended the
workshops.
Various components of the program were I
mentioned during 60 other landscape programs
offered by Guilford County Cooperative
Extension facility. Staff appeared in roughly 12 local broadcast television
appearances; during each segment some aspect of the nine principles was
emphasized.
Rainwater collection
In Forsyth County, the 9 Steps to a Carolina Yard workshop were offered to local
homeowners. A total of 65 participants attended the workshop.
In addition to the workshops, the partnership decided to take a different approach
this fiscal year by focusing on just one of the nine principles. Recycling yard waste,
grass clippings and collecting rainwater are critical components in obtaining the
ultimate lawn.
Additional information about the Carolina Yards and Neighborhoods program can be
obtained by visiting our website at www.carolinayards.org.
Page 17

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COMPOST BIN PROGRAM
Backyard composting is a great way
to add valuable nutrients to the soil
by improving soil texture, promoting
root development in plants, and
creating a good environment for
microorganisms and earthworms.
Composting material can be derived
from a variety of sources such as
fallen leaves, grass clippings,
shrubbery trimmings, kitchen scraps
and tree limbs.
' Backyard Composting
This fiscal year, 4 compost bin workshops were provided by NC Cooperative
Extension agents in Alamance, Guilford, Forsyth, and Randolph counties. Over 80
homeowners attended the workshops that were held in March. Several 80 gallon
compost bins were raffled off at various workshops and special events throughout
the surrounding communities. The total cost for 114 compost bins, workshop
material and weather resistant vinyl decals was $4,379.00. The partnership will
continue to pursue this program for the next fiscal year.
Compost Bin Image
Page 18

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CLEAN STREAMS PROGRAM
This fiscal year, 30 landscape professionals attended a Clean Streams workshop.
The program continues to educate lawn care professionals in our communities. The
program offered something new this year with a focus on Aquatic Weeds and
Controls. Participants were offered 1.5 HR credits for ANDX and Pesticide
Recertification. An invasive plants pesticide and weeds and diseases class for
recertification was offered. A total 34 participants attended.
Workshop attendees learned about common aquatic weeds, vital ways to control
them, and effective methods to manage and reduce aquatic weeds. There was no
cost associated with this program in fiscal year 2013-2014.
ISImlami
Clean Streams Workshop:
Aquatic Weeds and Controls
December 16, 2013 9 - 11 AM
Forsyth County Cooperative Extension Service
1450 Fairchild Rd., Winston-Salem
Must pre -register. Call 703-2850
- Common Aquatic Weeds and how to control
- How weeds get out of control
- Methods to management and reduction of aquatic weeds
1.5 HR. CREDIT available for ANDX
and Pesticide Recertification.
411111,
0eanStreams
Fnrbwwwgnunt 11yspwws6Cta T-dpraas pro4ruwnd.
Clean Streams is a pint initiative of the Piedmont Triad Water Quality
Partrsetshlp and the N.C. Cooperative Extension Center In Ftstsyth County.
Sample promotional flyer
Page 19
W
w.n..damrmtat�.Iry. w

•
:7
Clean Stream Program Flyer
Attend a Clean Streams workshop. Locations will
be provided throughout the Piedmont area.
(Attendance will earn you one pesticide credit
toward recertification) At the workshop you will
learn what Best Management Practices your
business can follow to protect water quality.
Then:
J Educate your employees on Best Manage-
ment Practices through information and
materials you received at the workshop.
U Continue to encourage your employees to
protect water quality through good work habits.
O Mark all storm drains on your property.
Your customers will be happy to know that your
business cares about the environment and water
quality.
Public Recognition of Green Partners
The Piedmont Triad Water Quality Partnership
will recognize and promote turf -grass profes-
sionals who demonstrate responsible environ-
mental water quality practices.
D Clean Stream -certified businesses receive a
Clean Streams window decal proclaiming
their commitment to the environment.
Certified businesses may use the Clean
Streams logo in their advertising.
I11111.
�(MemStreams
EnrLanmanullT R..pa lbla T.rfa.... Maf.W—i.
Page 110
Only rain belongs in a storm drain!
Unfortunately, our storm drains are also a
significant source of water pollution.
Storm water flowing across streets, parking
lots and driveways picks up dirt, debris,
chemicals,and other pollutants before
flowing a the storm drain and then, untreated,
into the nearest creek.
For those in the turf -grass industry, fertilizers
and lawn chemicals that spill on paved
surfaces can be a major source of stormwater
pollution, as well as lawn clippings and soil on
paved surfaces.
gD , I
By becoming a Clean
IN-
411111AL
'��-70eanStreams
Enrlronmanuly Ra.pen.lbla Twfa.a.. F,afa..bn.l.
Ptetfmortt Tried
VVaftr O.unfity
partrr+ershlp
www.piedmontwaterquality.org

L.�
COPPERHEADS BASEBALL
This fiscal year the partnership decided to advertise with the Asheboro Copperheads
baseball team. Sponsorship included an 8x16 outfield sign, PA game
announcements during home games, 1/4 color program ad spot, sponsor logo link on
Copperheads website and game day sponsor night for a total cost of $2,500.00.
On average, for the 28 home games played by the Copperheads game attendance
for 2014 was just over 1,000. Game day sponsorship for the partnership included
attendance at the July 22, 2014 game. Our very own Lenny the Lifeguard mascot
threw out the first pitch of the game, and distributed educational material. Many
people visited the booth to learn more about the partnership and how they could
help protect water quality.
Sponsorship included the installation of the outfield signage in mid April that
remains in place for a full 12 months. Sign exposure increased throughout the year
with the use of the park by the Randolph County American Legion Senior and Junior
teams. Combined together both teams play over 20 games and draw nearly 300
fans per game. Local high school teams also played in mid -April until mid -May. The
Southeast Regional American Legion tournament that is comprised of teams from 7
different states played from August 7-11, 2014. The "fall ball" event sponsored by
the Copperheads allows local high school teams to play 4 games per day on
Saturday and Sunday, drawing a crowd of about 100 people per game. The event
runs for an 8 week period and concludes with a league tournament at the end of
October.
Game Day Table Display
Page 1 I I

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Copperhead Baseball Game Advertising
Lenny the Lifeguard Ashchoro Copperheads
Page 112
ConinlUnity
Fiscal' Year
2013-2014

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FY 2013-2014 WEBSITE OUTREACH
This fiscal year, Lenny established a new Twitter page to relay the message about
protecting water quality. Lenny has sent out over 25 tweets and posted 6
photos/vides on various topics.
Visitors are still able to visit our website to learn information on preventing pollution
through effective landscape techniques, ways to control construction runoff,
eliminating workplace pollution, compost bin workshop information, and proper
disposal for automotive and pet waste. Trivia and community information are
regularly posted on our Facebook page.
For FY 2013-2014 the website received a total of 222,460 hits, a significant
increase from last year's total of 159,638. All television and radio ads, printed
material and promotional items contain website information.
PTWQP Website Performance
The table below shows the total number of website for FY 2013-2014.
Month
Total Hits
July 2013
;
-•16,083 '
August 2013
14,192
Septemtier'2013;
�15,080 k.
October 2013
19,208
'Novembe'r 2013
r-
::20,468 "
December 2013
18,335
January 201�47,730
February 2014
17,651
Marc W2014A `°
April 2014
20,240
May 2014' k
"24,928;k�
June 2014
19,965
Page 1 13

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Pi
FY 2013-2014 WEBSITE OUTREACH (CONVD)
Web Traffic
After reviewing the website reports, the five most popular pages viewed in FY 2013-
2014 included, the home page, fertilizer and pesticide, bacteria, used motor oil,
and stormwater pollution. Combined together they were viewed 18,947 times by
the public.
Top 5 Pages Viewed
Page � .� _
Number `of Vie" vi "s
R
Welcome {Home page)
6,891
Fertilizer and Pesticid.
�- 8,279
Bacteria
3,Q13
L:
Used Motor Oil
40
fi. a3
Stormwater Pollution
36x
Page 114

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FY 2013-2014 WEBSITE OUTREACH (CONT'D)
SOCIAL MEDIA
Since the launch of the new Lenny the Lifeguard Facebook page on February 1,
2012 the number of likes requested has increased to 142, up 9 from last year. To
increase Facebook traffic, trivia questions are posted regularly for viewers. Winners
receive a free rain gauge for correctly answering water related questions.
Lenny's fans reside mainly in the triad area, Winston Salem is ranked number one
with the largest number of fans, followed by Greensboro, High Point, Clemmons and
Kernersville.
In addition to the Facebook page, a new twitter page was launched on April 2,
2014. Twenty seven tweets have been composed along with the posting of six
photos and videos.
s
LennyTheLifeguard
@LennyTWepuard
Lenny The Lftuard was born on Earth
Day vi the Redmonf Triad area p1 He
He has been .0,Od :r water r♦ualdy
since he uea a WpO a in Happy Day
Rind
Q fwAbppk mKonnythel-l"u-
0
Tweets &
Tweets replies
® LennyThaLtrayuard QLe"TUfapuard Stp 76
Neat!!
[11 0 Maw mare photon end videos
® LennyTh6Ufequard QLennylLirepueN Sw 16
Check out all the Lenny cards put out at the
APWA Stormwater Conference!
Page 115

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OUTREACH EFFORTS
In FY 2013-2014, the partnership outreach efforts in the community included
participation in over 50 events, and distribution of more than 6,000 giveaways to
over 13,000 children and adults.
Participating in community events is a wonderful way for our partners to spread the
important message about protecting water quality. Our mascot Lenny was busy in
this fiscal year, participating in festival events, attending baseball games, and
visiting local elementary schools. Promotional items distributed by members
included litter bags, tattoos, key chains, shopping bags, pens, stickers, activity
books, scoop the poop stickers, fans, and seeded bookmarks. In addition, 4
compost bins workshops were held at Cooperative Extension offices in the four
counties.
Members participated in the Spruce up for Summer event on June 21, 2014 at the
Piedmont Triad Farmers Market located at 2914 Sandy Ridge Road, Colfax, NC.
Over 15 people visited our booth at the event. The partnership produced watershed
maps depicting entities within the four counties. Display material encouraged
visitors to make the connection between their activities and the impacts on the
watershed in which they reside. The City of High Point Stormwater Services Division
raffled off a compost bin.
Spruce the Summer Display Table
Page116

E.
is
In Randolph County, an e-waste,
household hazardous waste and
medication collection day was held on
October 5, 2013, October 12, 2013
and April 26, 2014. Combined
together, the events produced
collections of 41,166 pounds of
electronics, 2,000 pounds of household
hazardous waste, over 40,000 dosage
units of medicine, 1,580 pounds of
plastic and 3,000 pounds of documents
shredding. Over 500 vehicles
participated in these events. The Arbor
Day celebration on March 21, 2014
was a wonderful way to raffle off a
compost bin and distribute over 300
items to interested attendees.
At the Winston-Salem Dash game on July 25, 2013, over 1,759 promotional Lenny
fans were distributed to attendees. The game had 6,511 in attendance. Lenny also
participated by throwing out the first pitch at the August 7, 2013 game.
Partners are able to learn more about various topics by checking out videos from
our library collection. In FY 2013-2014, the Municipal Good Housekeeping video
was utilized to educate 21 municipal employees in Jamestown.
Page 1 l7

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MEETING MINUTES
Piedmont Triad Water Quality Partnership
April 14, 2014
10:00 am
Minutes
The meeting was held at Oak Hallow Marina, High Point, NC. Executive Officers
Present: Roseann L'Esperance & Lavelle Donnell, Co -Chair; Joy Sparks, Treasurer
and Martha Wolfe, Secretary
1. Call to Order - Roseann called the meeting to order.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below.
Alamance County
Archdale
D.J. Seneres
Burlington
Chester Patterson
Clemmons
Judy Cherry
Emily Harrison
Forsyth County
Greensboro
Lavelle Donnell
Guilford County
Frank Park
Justin Gray
High Point
Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
Lynn Hall
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jay Dale
Rural Hall
Trinity
Winston Salem
Roseann L'Esperance
3. Approval of minutes from January 21, 2014 meeting - Chester Patterson made a
motion to approve the minutes as presented. Lavelle Donnell made a second to the
motion. The motion passed by unanimous vote.
4. Precedent for vendors presenting at future meetings - Roseann presented a
proposed procedure for vendors that are scheduled on the meeting agenda to give
a presentation to the Partnership. The procedure recommendation is that a written
proposal is sent to all the members prior to the meeting date. At the meeting, the
Page 1 18

presenter is given 10 - 15 minutes for their presentation, followed by a 5 minute
question period.
The procedure policy passed unanimously. This will be the standard policy for all
future presentations to the Partnership.
5. Updates:
Lenny Facebook Page
• Emily Harrison reported the Facebook Page had 141 "likes"
• Trivia Question contest had 3 winners; 2 from Greensboro and 1 from
Winston-Salem
• Top 5 cities- Winston - Salem, Greensboro, High Point, Clemmons and
Kernersville
• As of April 2, 2014 Lenny now has a Twitter Page (@Lenny T Lifeguard)
Webpage
• Lavelle reported the compost bin workshop information is on the webpage
• Make sure to link your municipal site to the website
Compost Bin Workshop Update
. • Chester Patterson (Burlington) reported they had 35 attendees. It was very
successful and interested in doing w/s again.
• Lavelle Donnell said they had 10 attendees in Guilford County. They plan to
hold another w/s in the fall. The month of March had bad weather which
affected the turnout.
• Roseann L'Esperance said they had 8 attendees. This w/s was held the week
after Creek Week which was bad timing. They plan to schedule another w/s.
• Joy Sparks reported that Randolph County had 28 attendees. Very
successful. They would be interested in doing the w/s again. Joy suggested
the Partnership purchase big stickers with the Partnership logo on it to put on
the compost bins or any big give -a -way item that the Partnership sponsors.
It would give recognition to the Partnership.
• Greg Patton stated Randleman will be giving 1 compost bin away at a
Copperhead ball game. They gave 1 away at Arbor Day event and gave 1
away to the local Women's Club.
Roseann asked who was interested in getting stickers. Lavelle stated for this type
of sticker we probably want to get an all-weather sticker. She will check on the
price. The majority of the partners agreed this was a worthy promotional item.
6. Survey - Elizabeth Colyer presented the General Stormwater Survey. It
consisted of 20 questions. Roseann also handed out copies of a survey taken from
the Center for Watershed Protection. The members discussed the draft survey and
Page 119

the focus of the survey. The focus/purpose is to get information and provide
education.
The members discussed how to give participants survey results. How the answers
would be displayed. It was unclear if Survey Monkey had the capabilities to display
(pop up) answers and tables.
One problem is how you drive people to the Partnership website to take the survey.
Also, members could hand out a hard copy of the survey at events. Lavelle
suggested to create a card with the survey on it and pass out at events.
The Partnership received 2 compost bins; 1 for a Facebook give -a -way and 1 for
the Partnership survey give -a -way. The winner of the compost bin for the
Partnership survey participation would only come from the website survey, not
copies handed out. Each Partner would have to decide if they were giving away a
prize for people that complete the hard copy survey.
Lavelle requested a final digital copy of the survey be sent to her. She will work on
creating a paper copy of the survey for the partnership. Joy recommended the
partners give -a -way pens to people that complete a paper survey. Lavelle will look
into prices for pens as a give -a -way. No action was taken on the survey.
7. Expenditures Discussion and vote -
• Roseann said from earlier discussion in the meeting, members are interested
in pens & stickers.
• At the last meeting, the members did vote to do advertising at the
Copperhead game. The banner has been created. Greg Patton will check to
see if it has gone up.
• Tote bags - (reusable) Prices:
1. 13 X 13 X 6 - $1.65 each for 850 = total $ 1, 402.50 ( 47 bags for
each partner)
$1.56 each for 1800 = total $2808.00 (100 bags for each partner)
2. 16 X 20 X 6 - 700 bags = total $1400.00 or 1450 large bags = total
$2798.00.
A majority voted to purchase the 16 X 20 X 6 bags. However, for 1450 bags would
be about $2.00 each. This amount would give each partner about 80 bags.
Elizabeth Colyer said she had a vendor that may be less expensive. She will email
that information to Lavelle. Lavelle will check this price and get that information to
everyone.
• Table top game & case -
Lavelle showed a picture of a wheel table top game. (no case) She found
several styles on line. She requested input from the members as to what
style & size they preferred. The Partners decided to purchase 1 table top
Page 120

0 wheel game for the Partnership members to check out as needed. The
majority voted to purchase a 24" wheel game with the case.
• Lenny Activity books -- Per Roseann, the new activity book has been created.
It will be the same size as before. Roseann will send out prices.
New Lenny Ad - None
• U-Tube Lenny Ad - Lynn Hall, Lewisville, stated she has written a song about
Lenny. The plan is to try to get it recorded at a studio in Lewisville. Lynn would
like to send the song to the members. They asked Lynn to find out what the
cost would be to record it. The members discussed the idea. The majority
agreed to investigate the idea. Lynn will send the lyrics and cost estimate to
each member.
• New Lenny Costume - The Partnership voted at the last meeting to
purchase a new Lenny costume if the cost was not more than $2000.00.
Lavelle talked to Eastern Costume Co. and the price for a new costume
would be over $5,000.00. The reason the first costume was so
inexpensive was because they had a frog costume in the shop. She
customized that for the Partnership. A new costume would have to be
made from scratch. The members voted not to get a new costume at this
time.
• Race Cars - Roseanne stated the City of Winston currently manages the
Bowman Gray Racetrack. It is not in compliance. There are several
issues at the track. Sponsoring the Race Car could be an awkward
situation for the City of Winston. Emily handed out a fact sheet detailing
the $2500.00 and $5000.00 advertising sponsorship packages.
Martha Wolfe asked if a marketing person had been contacted. At the last meeting,
it was discussed to speak with a marketing representative before we decided on
additional outreach projects to get an idea if the Partnership is using its funds
wisely.
Roseann stated she did meet with City of Winston's marketing representative. She
handed out written highlights from her meeting with Ed McNeal. Mr. McNeal was
impressed with the marketing efforts thus far. He did say it could get cumbersome
if we did separate marketing campaigns in each county. He suggested getting a
student marketing intern to look at all 4 counties to identify activities and events
that are common to all 4 counties. Mr. McNeal advised the group to continue to
purchase TV & Radio advertising because you are able to reach a larger number of
people, continue to purchase ads during peak time frames.
Emily Harrison said the Race Car Sponsorship would reach an audience we have not
reached before. We are trying to get more people to hear our message. Harrison
discussed the Race Car Sponsorship. Some felt it was too localized to Forsyth
County. Wolfe was not convinced it would reach the amount of people for that
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amount of money to make it worthwhile. Roseann asked if the Partnership was
interested in the $2500.00 sponsorship for the race car. Chester Patterson made a
motion to table the discussion at this time. D.J. Seneres made a second to the
motion. The motion passed by majority vote.
It was announced that the Partners had voted at an earlier meeting to advertise at
a Copperhead baseball game. The date of the game is July 22, 2014. Details to
follow.
The Partnership discussed the possibility of an intern to research a marketing plan
for the Partnership. Justin Gray stated he has been working with an intern on a
project for City of High Point. Justin will talk with UNCG about possibly doing a
class project during the fall to help the Partnership with marketing.
8. Topic campaign 2013-2014 update - This year's commercial is now airing. The
topic is litter. It is playing on channels WXII, WGHP, Time Warner Cable and
WFMY. The commercial began April 2, 2014 thru end of May. We are also doing
radio advertising on 98.3 Hispanic station. Lavelle asked everyone to please give
her the format you would like the commercial to be in for your organization. (Beta,
DVD)
9. Topic campaign for 2014-2015 - Lavelle suggested fertilizer & pesticide for the
2014-2015 campaign. This could tie into soil sampling test kits which are provided
• by County Agricultural Extensions. The majority of the partners agreed to fertilizers
& pesticides for the 2014-2015 ad campaign.
10. Watershed Maps - Lavelle gave out the Watershed Maps and stickers that were
ready. If you haven't turned in your maps to Lavelle, please do so. These maps
will be used at the Farmer's Market on June 21, 2014 from 8:00 am - 1:00 pm.
Justin Gray will send out a marketing poster to the members.
11. Budget summary - Lavelle handed out the budget summary. She stated this
summary doesn't include the litter advertising. The advertising campaign budgeted
approximately $35,000.00 (TV & Radio).
The partners also decided to do Lenny ad in the fall. We budgeted approximately
$6,000.00 for this ad. (kids stations)
Lavelle mentioned other marketing opportunities the Partnership may be interested
in; High Point Bowling Center. This includes advertising on the score board.
$50.00 a month. It was stated not everyone had a bowling alley in their
jurisdiction. Lavelle stated if this is something we wanted to pursue, let's have
representatives from each county to gather the information and bring back to the
July meeting. The following people agreed to get the information:
Randolph County - Greg Patton
Alamance County - Chester Patterson
. Guilford County - Anita Simpson
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9 Forsyth County - Elizabeth Colyer
•
Lavelle asked each person to get the type of ad, cost, duration of contract and a
contact person.
12. Next meeting date and location - The next meeting is scheduled for July 10`h,
2014 at 10:00 am at the Town of Jamestown Civic Center, 301 E. Main Street. We
need a majority of members present because we do have items we need to vote
on.
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Piedmont Triad Water Quality Partnership
January 21, 2014
10:00 am
Minutes
The meeting was held at the Greensboro Water Resources Building located at 2601
S. Elm -Eugene Street, Greensboro, NC. Executive Officers Present: Roseann
L'Esperance and Lavelle Donnell, Co -Chairs; Joy Sparks, Treasurer and Martha
Wolfe, Secretary
1. Call to Order - LaVelle Donnell called the meeting to order and introductions
were made. New member, Anita Simpson, Stormwater Specialist, with the City of
High Point was introduced.
2. Members in attendance signed roll call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance listed below:
Alamance County
Archdale
Burlington
Chester Patterson, Danny Scales
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
• Greensboro
Guilford County
Lavelle Donnell
Frank Park
High Point
Justin Gray, Anita Simpson
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
Lewisville
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph Co.
Rural Hall
Trinity
Winston-Salem
Roseann L'Esperance
•
3. Approval of minutes from July 31, 2013 & October 17, 2013 - Greg Patton made
a motion to approve both sets of minutes as presented. Emily Harrison made a
second to the motion. The motion passed by unanimous vote.
4. Updates:
Website/Lenny Facebook page -
Lavelle reminded everyone to provide a link from your website to the PTWQP
website. Please encourage people to visit the website & Lenny Facebook page.
Also, please check the website for accuracy. If you have any changes contact
Lavelle.
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Justin Gray, High Point, reminded the members if there is something you would like
to see on the Lenny Facebook page, please contact him or Emily Harrison. Emily
provided statistics for the Lenny Facebook Page.
Likes-138
2 winners from Trivia game - Winston Salem & Maine
Countries reached - USA, Canada, UK, Thailand and Uganda
Top five cities reach - Winston-Salem, Clemmons, Greensboro, High Point &
Kernersville
Update Dash Game
Emily Harrison reported that at the Dash game in July, the Partnership was not able
to throw out the first pitch at the game. Lenny went back in August and threw out
the first pitch. Public announcements were made at the game to relay the message
of the PTWQP Partnership - "Remind clean water is everyone's responsibility".
Update Compost Bin Workshop
This project was approved by the Partnership. A total of 100 compost bins will be
purchased. Workshops will be held and compost bins will be given to the workshop
participants. Confirmed dates are:
Forsyth Co. - March 27, 2014 - 6:00 pm
Guilford Co. - March 6, 2014 - 6:00 or 6:30 pm (Karen Neal)
Randolph Co. - March 18, 2014 - 6:00 - 9:00 pm
Alamance Co. - March 27, 2014 - 6:00 - 8:00 pm (Mark Dannerly)
The workshops are free through the Cooperative Extension Agencies.
Lavelle stated the compost bins will be delivered to Forsyth Co. prior to March 6tn,
2014. Arrangements will be made for each county to pick up their supply. The
cooperative extension agencies will provide compost bins for the workshops. Each
partnership member receives 1 compost bin and the remaining bins will be divided
among the cooperative extension agencies to be distributed at the workshops. Any
remaining compost bins could be used for the PTWQP as a prize for educational
contests, etc.
Lavelle had an idea to drive people to our website, have a give -a -way, such as a
compost bin. We still need to work out the details. Roseann stated there should be
2 bins left over for the PTWQP to use. We could give -a -way 1 for a website contest
and 1 for a Facebook contest. The winners would have to be local. There would be
no shipping. The winners would be responsible to p/u the bins.
Elizabeth Colyer said regarding a contest, the Partnership hasn't done a survey in a
long time. We could create a survey and those that complete the survey are
entered into a drawing to win a compost bin. This would be a public education and
understanding of stormwater survey. We could use Surveymonkey, which is a free
service and link to our Partnership website. It was suggested to include a question
0 about litter since that's our campaign topic. The survey should consist of 10-12
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questions. Elizabeth Colyer, Roseann L'Esperance, Emily Harrison, Chester
Patterson, Lavelle Donnell and Joy Sparks agreed to work on this sub -committee.
They will draft a preliminary survey & send to the other members. Please respond
when you receive this. Plans are to have the survey ready to go in April.
Update Clean Streams
Clean Streams - Forsyth Co., The workshop was a success. There were
approximately 30 attendees. The other cooperative extension agencies did not
have the staff to conduct a workshop. Judy Cherry attended the Forsyth Co.
workshop. She said some of the attendees she talked to were glad the workshop
included aquatics because they have difficulty getting aquatic pesticide education.
The group talked about the best way to issue a Certificate to the participants so
they can have proof of their educational hours for credit. Maybe for the next
workshop, have a certificate ready to give the participants that complete the
course. Lavelle said we should get permission from the participants before their
name is listed on the website. There is a possibility of another workshop in
February. Roseann will update the members if a date becomes available.
5. Topic campaign - 2013-2014
Lavelle handed out the TV ad script. Lavelle thanked Greg Patton for volunteering
to be in the video. The members viewed and discussed the video. There were
S some concerns about the gun in the video and it was stated that we may get some
calls. However, many felt it was good the way it was filmed. Roseann asked for a
show of hands who was in favor of leaving the gun in the commercial. A majority
were in favor of leaving the commercial as it was filmed.
The video will run in April & May on local stations 2, 12, Time Warner Cable,
WHGP8 and WXII. There will be a radio spot to run on the Hispanic station. The
commercial will run on the internet and local broadcast stations. Lavelle asked
each member to tell her what format you need the video in. (DVD or Beta copy)
She will send out a reminder.
Lavelle said the plastic litter bags give -a -ways will be coming in tomorrow. She will
notify everyone when they are in so you can make arrangements to pickup.
5. Farmer's Market/Maps & Resources
Roseann said the members talked about getting a watershed map from each county
(30X40). The watershed map would be laminated and displayed at the Farmer's
Market to show people what watershed they live in. City of High Point is doing an
event at the Piedmont Triad Farmers Market in June and they have invited the
PTWQP to join them. No cost since the focus is promoting education. Stickers will
be available for people to put on the watershed map indicating where they live.
Each county would be responsible for doing their own watershed map. The PTWQP
Ol
would pay to laminate and mount the watershed maps and supply the stickers. It
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was suggested that each map should have the PTWQP logo and Partnership website
and your unit of government website on the maps. Lavelle to send the jpegfile and
facebook page to each member. There needs to be a legend and title for the map.
Lavelle said there is a possibility of 18 maps. She said she needs each partner's
map by mid -March and she can laminate and mount them and give back to the
partners at the April meeting.
7. Discussion for distribution of additional funds -
Emily Harrison introduced Tommy Neal, Race Car Driver and Greg Wagner crew
member for Tommy Neal Racing Team. Greg is also employed by the Village of
Clemmons. They race at Bowman Gray Stadium. They gave a presentation
regarding advertising opportunities for the PTWQP. The sponsorship included:
• The race season runs from April 26, 2014 - August 2014
• Average night 16,000 fans
• April 26th first race of the season 22,000 fans
• Family friendly atmosphere
• Tommy Neal's business is septic tanks and pumping storm drains
• Stadium hires him to pump drains at stadium
• Races at Forsyth, Asheboro and Burlington
There are 2 sponsorship packages available:
$2500.00 advertising
• PTWQP logo on car - rear deck fin (back of car)
• Name on shirt (for crews and purchase by fans)
• Hero card (PTWQP name listed on back)
• PTWQP name will be announced towards bottom of announcement list
• Pass out information/giveaways with PTWQP message
$5000.00 advertising
• PTWQP logo on both quarter panels (usually $5000.00 for each panel)
• PTWQP name listed & announced first as a primary advertisers
• PTWQP message on Hero card
• Name on shirt - Name printed on back and logo on car on front of shirt
• Name on logo on side of trailer
• Bring car to functions (not on race day) can have Lenny there too w/car
• Can pass out information & giveaways to fans before and after race
• Opportunities to have Lenny at race
Guilford County does not have a race track. But Neal would bring his car to a
scheduled event with 48 hr. notice. (Not on race night) this with the $5000.00
package. Racing is very popular with kids. Family friendly. Other sponsors on the
car are family oriented.
To participate in this race season a decision is needed by February.
Another sponsorship opportunity at Bowman Gray Stadium is advertising in the
Program. 1/4 page ad for $800.00 and full page for $1200.00. The program is sold
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® at the races during the season. Roseann thanked Tommy & Greg for their
presentation.
Discussion for distribution of additional funds continued -
Copperheads Baseball - Joy reported that information was given at the last
meeting. She added that the Copperheads send out a newsletter. She had a copy
that she passed around. The ballgames are played at 3 of the 4 counties involved:
Guilford, Randolph & Alamance. The sponsorship package is $2500.00.
At this point, Joy reported the current year budget for the spring topic campaign is
$39,000.00. The topic is litter. This includes TV advertising, radio, printed
materials and giveaways.
Also, in the current fiscal year, the partnership has $10,000.00 for Lenny
advertising and giveaways. In the past, we have advertised Lenny on TV kids'
stations. This campaign usually runs about $6000.00.
Last year the Dash & Grasshoppers game projects were paid from the Lenny
advertisement budget and some from the regular campaign advertisement.
Per Joy, the Partnership has extra funds of approximately $18,000.00. The group
discussed the race car sponsorship and ways to pay for it. (Some from Lenny some
is from extra budget) The meeting recessed for a few minutes. (12:00)
The meeting reconvened in another meeting room. (12:15)
Roseann discussed items of interest that members emailed to her. Justin Gray
added for consideration, dog handkerchiefs and watershed signs project. Lavelle
said she is still checking into the watershed signs. She has not received a response
from the sign shop yet. Lavelle stated each unit of government would be
responsible for their own installation of the tabs on the watershed signs. (Tab with
PTWQP logo) Some members said a reflective sticker may be better, however, it
would need to be compliant with NCDOT regulations.
Roseann asked for a show of hands for Give -a -Way items members were interested
in:
MAJORITY VOTE
• Tote bags
• Table top game wheel - 2 games for the Partnership
• New Lenny activity book
• 30 second educational commercial about who Lenny is
• New Lenny commercial with additional characters
• Copperheads baseball games
ITEMS THAT DID NOT RECEIVE MAJORITY VOTE
• Frog themed pens
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• Recyclable water bottles
• Coasters
• Items for school aged children
• Update printed materials CYN books - noted this was very expensive to print
• Rain gauge
• Dog handkerchief
• Watershed signs
Lavelle updated the group in regard to a new Lenny animated commercial and
additional characters. For $15,000.00 we could add 2 additional characters, new
location, depending on complexity and concept, music production, editing,
character voice over. Similar to what we have but with additional 2 characters. All
members agreed to the new commercial.
The members discussed the CYN books. They were very expensive to print.
Members discussed ways to possibly print just one of the principals from the book.
Print 1 page handout.
Lavelle said she is working on the price of the new Lenny Costume. Previous price
was $1708. The new costume should be less than $2000.00.
Roseann asked for the members to discuss which item is important to them. Greg
Patton was in support of sponsoring the Copperhead Ball Team Project. A lot of
younger kinds are getting involved. It is attended by families. Justin Gray likes the
fact that we are branching out to other municipalities. Wolfe felt Randleman area
did not benefit from the Dash game project. She felt in the interest of fairness to
each member a project should be supported in or near that unit of government or
their county.
The group discussed how projects are selected. Joy felt it would be beneficial to
have a discussion with a marketing person. Roseann tried to meet with the City of
Winston Salem's marketing person, but has not been able to set up yet. Hopefully,
a marketing person could advise us on the benefits or disadvantages of regional
projects such as the Race Car project, etc. The groups was very much in favor of
having the marketing person attend a meeting and give us some guidance for
future projects.
Danny Scales was in favor of the Racing Project. He felt the partnership would
reach the most number of people with this project. Racing is a big event. The
members discussed the Racing Project and TV, radio advertising. The core reason
for the advertising is to satisfy the requirements of our permit with the State. We
can show to the State the number of people reached with our advertising and
education.
The members felt a meeting with a marketing person would be good. However, a
decision needs to be made on the Race Project and the Copperhead Ball Team
Project. Some members said we should not feel pressure into making a decision
right now.
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Elizabeth Colyer was interested in doing an ad in the racing program. The'/a page
ad for $800.00 was a good deal. Emily said she spoke directly with Bowman Gray
Stadium about the advertising. The quote they gave her was 1/3 page ad costs
$700.00 and is in black & white. A full page is $1400.00. They do announce the
advertisers name over the loud speaker once a night. You can also rent a booth at
1 gate (Bowman Gray Stadium) for $500.00.
The group discussed possibly doing the Copperhead Project $2500.00 and the 1/3
page ad at Bowman Gray for $700.00. Lavelle said we don't have to make a
decision now. We can talk to a marketing person to get direction. Justin suggested
talking to a graduate program that may be willing to do a marketing strategy for us
for free. Justin will talk with the professors at UNCG. He is currently enrolled
there. Roseann will ask the marketing person to come to the April meeting. She
will get back with the group.
Roseann recapped the previous discussion. The group has decided not to do the
Copperhead Baseball project this year. Wolfe continued to feel it was important to
have an event in the Randleman area out of fairness.
Roseann asked to change the April meeting to April 10, 2014. The meeting will be
held at High Point Marina, Oak Hollow.
It was discussed if a quorum was still present. The Guilford County member left
49 the meeting without being formally excused by the Partnership, therefore his vote
is counted in the affirmative.
Martha Wolfe made a motion to approve the $2500.00 for the Copperhead Project
sponsorship. Greg Patton made a second to the motion. The motion passed by
majority vote.
Elizabeth Colyer made a motion to purchase a new Lenny costume with a price not
to exceed $2000,00. Greg Patton made a second to the motion. The motion
passed by majority vote.
The members were interested in the Racing Project, however, they wanted to speak
with a marketing person first. Not able to vote at this time.
8. Budget Summary - Lavelle handed out the budget summary to the members.
She stated the only 2 other costs not listed on the handout that is left to pay is the
cost of the litter bags. We do not have a price on them yet. Also $25.83 for
renewal of the CYN domain name.
The meeting ended at 12:50 pm
•
Page 1 34)

•
Piedmont Triad Water Quality Partnership
October 17, 2013
10:00 am
Minutes
The meeting was held at the new Randleman City Hall located at 204 South Main
Street, Randleman, NC. Executive Officers present: Roseann L'Esperance, Co -
Chairman, LaVelle Donnell, Co -Chairman and Joy Sparks, Treasurer
1. Call to Order - Roseann L'Esperance called the meeting to order and
introductions were made.
2. Members in attendance signed roll tail sheet for voting recordation. A
quorum was not present (9 member governments present and 10 member
governments needed). Attendance is listed below:
Aiamance County
-
Archdale
-
Burlington
Chester Patterson
Clemmons
Judy Cherry
Emily Harrison
. Forsyth County
Greensboro
LaVelle Donnell
Guilford County
-
High Point
Justin Gray
Jamestown
-
Kernersville
Elizabeth Colyer
Lewisville
-
PTRWA
Joy Sparks
Randleman
Greg Patton
Randolph County
Eric Martin
Jeff York
Rural Hall
-
Trinity
-
Winston Salem
Roseann L'Esperance
3. Approval of minutes from the July 31, 2013 meeting. Motion to tentatively
approve the minutes as presented was made by Emily Harrison and seconded
by LaVelle Donnell.
4. Updates
• Lenny Facebook page - Emily Harrison provided statistics regarding
visitors to the Lenny Facebook page.
Likes = 133 English (US) 128 English (UK) S
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10 Likes = 133 USA 132 India 1
Top 5 Cities = Winston-Salem, Greensboro, High Point,
Kernersville, and Clemmons
Top States = NC, Maine, Virginia, and Georgia. Other states
represented include Kansas, Missouri, Tennessee, New
Hampshire, New York, New Jersey, Michigan, South Carolina,
and Massachusetts
Emily stated that the recent trivia contest was a "Say What
Wednesday" question which prompted some increased interest in the
Lenny Facebook page. The two winners were from North Carolina.
She also encouraged PTWQP members to email her any upcoming
events that involve Lenny so they can be posted on the Facebook
page.
Roseann L'Esperance reminded members to link the Lenny Facebook
page to their individual governmental websites.
• Rain Barrels - Chester Patterson presented information from the
committee (Chester Patterson, Emily Harrison, D.J. Seneres, and
Martha Wolfe) regarding the possibility of a rain barrel workshop in
place of the Buffer in a Bag program. Based on cost, quantity per
county, and competition with established NC Cooperative Extension
programs, the committee felt that rain barrels would not be a
beneficial program to pursue at this time.
Compost bins were suggested and researched by the committee as
an alternative. Composting is one of the Carolina Yards and
Neighborhoods (CYN) principles. Per a quote from Orbis, cost would
be $39.77 per compost bin (80 gallon) with a quantity of 25 per
county (Alamance, Guilford, Forsyth, and Randolph). All bins would be
delivered to one location for distribution. Roseann contacted each of
the four Cooperative Extension agencies to determine their interest in
providing a workshop and received favorable responses from all
Cooperative Extension agencies. LaVelle indicated that it would be
essential to provide detailed educational materials to the recipients of
the compost bins. The compost bin campaign would take place in
Spring 2014.
There was unanimous approval (with the concurrence of D.J. Seneres
and Martha Wolfe who served on the committee) to move forward with
purchasing compost bins and scheduling compost bin workshops for
Spring 2014.
• Clean Streams - Roseann stated that the next Clean Streams
workshop would be held on December 16, 2013 at the Forsyth County
Cooperative Extension office on Fairchild Road, Winston Salem. This
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Clean Streams workshop will provide aquatic pesticide credit. Roseann
will email details of the workshop to PTWQP members. She also asked
that members make inquiries to the licensed professionals in their
units to determine the types of programming/workshops that should
be offered by the Clean Streams program. Members are to email any
responses to Roseann.
• Baseball Games - Greg Patton provided information regarding
advertising opportunities with the Asheboro Copperheads (Coastal
Plain League). Average game attendance is 1100 with 30 home
games. Sponsorship packages include a full size (8x16) outfield sign
or half size (8x8) outfield sign at the McCrary Park in Asheboro. The
sign would remain in place for a year (beginning in March) and would
be visible at other events held in the park (approximately 65,000
annual attendees). High school, college, and American Legion Post 45
baseball games are played at McCrary Park in Asheboro. Sponsorship
packages include the sign, 1/4 page ad in the Copperheads program
book, a sponsor night, sponsor recognition at games, sponsor
recognition in the newspaper and on local radio stations during the
week of sponsorship, and website advertising. Sponsorship package
cost is approximately $2,500.00 per year. A discounted price ($300)
is available if the PTWQP provides the sign. The Copperheads
organization is very flexible and willing to customize the sponsorship
within any price range.
Opportunities in the other counties will be researched and reported at
the next meeting in January.
Guilford - LaVelle (War Memorial Stadium)
Alamance - Chester (Burlington/Elan)
Forsyth - Emily (Bowman Gray Stadium)
• Farmers' Markets - Roseann asked if members had checked with the
Farmers' Markets in or near their communities regarding educational
outreach opportunities.
Winston Salem - Roseann reported that booth rental is $8.00
and table rental is $2.00.
High Point - Justin Gray stated that High Point will have an
event at the Piedmont Farmers Market in June. There will be no
cost since the focus is promoting education. The event is being
sponsored by the Keep High Point Beautiful group. Justin will
provide additional details to the PTWQP when available.
Kernersville - Elizabeth Colyer indicated that their market
operates on Tuesday, Thursday, and Saturday.
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0 Asheboro - Greg Patton will research.
•
There was discussion about PTWQP providing a laminated regional
watershed map that could be used for visitors at these farmers'
markets to identify the area within the watershed where their homes
are located.
S. Education Ideas from APWA Conference - Justin Gray and Emily Harrison
reported on some of the innovative ideas presented at the conference.
• City bus advertising - City of Wilmington is using magnets to advertise
on city buses. Roseann indicated that Winston Salem used this
method several years ago to wrap the buses and that it was very
expensive. LaVelle stated that advertising inside the bus is also
available and very expensive as well. Justin will check with High Point
regarding cost.
• Dog handkerchiefs - Pet owners sign a pledge to scoop the poop and
then receive handkerchiefs/bandanas and doggie poop bags. Owners
take pictures of their dogs and submit them to be posted on-line with
their pledge. Cutest dog of the week contest is also an option to
enhance the program.
Roseann said that pet waste might be a good topic for next year's
PTWQP campaign. The City of Winston Salem will be conducting a dog
spokesperson contest next year. The winning dog (and owner) will
attend events to promote why it is important to scoop the poop.
Greg mentioned a commercial that follows a cigarette butt on its travel
from the ground where it is dropped to its final destination at the
ocean where it is found by a dog.
• You -Tube - Using multiple short, to the point videos for the entire
advertising campaign.
• Campaign slogan - "You are the solution to stormwater pollution".
• Signs in parks and greenways - There was discussion about adding a
message sign to the existing watershed signs. It was brought up that
some of the newer members do not have the original watershed signs
purchased by a PTWQP grant. It was decided to re -visit this issue at
the January meeting.
Emily is to send link to three You -Tube videos that are featured on
Lenny's Facebook page.
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5. 2013-2014 Topic Campaign
• Litter Commercial Script Ideas (Greensboro Channel 13)
Carlos Castellanos (Greensboro Channel 13 producer) presented
two production script ideas for the litter prevention commercial.
Option 1 is a more dramatic version with various shots of litter
and ending with a shot of flowing water and a voice over stating "We
are all responsible for protecting our water"
Option 2 is a spoof of a western as a daydreaming volunteer
picks up trash. It ends with voice over stating "We are all responsible
for protecting our water".
Litter Commercial Script Ideas (featuring Lenny)
Emily Harrison presented two production script ideas for the
litter prevention commercial that features Lenny the Lifeguard.
Option 1 is a baseball game with Lenny preventing Team
Stormwater from scoring. Tag line is "Clean water is everyone's
responsibility". This script is too long for a 30-second commercial.
Option 2 is geared to educating people on who Lenny is and how
he is associated with the PTWQP. Tag line is "Hop to it and protect our
water".
Although the script ideas featuring Lenny were too long for a 30-second
television commercial, members loved the concepts were in favor of pursing
both of these ideas in the form of videos that could be viewed on You -Tube
and the PTWQP website.
Members were in favor of using the western spoof idea for the 2013-2014
litter campaign television commercial.
7. By -Laws Update - Article III Section 1 and Section 3
LaVelle stated that the original intent was that the positions of Chairman and
Vice -Chairman must be members of the PTWQP. The positions of Treasurer
and Secretary could be held by persons outside of the PTWQP or by paid
staff. With this clarification, no text changes are necessary.
8. Budget - Joy Sparks reviewed and explained the Budget Summary sheet.
There is approximately $18,000 in fund balance. This a cumulative amount
from several years of good stewardship, items coming in under budgeted
amounts, increased dues from a new member (Asheboro) and a population
increase (resulting in increased dues) for the City of High Point. Members
were asked how they would like to spend the money.
0 Ideas presented were:
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• Creation of another 3D Lenny commercial (change of scenery or
additional character)
• Purchase of another Lenny costume
• Give-away items
• Lenny videos
• Additional television advertising
• Good Housekeeping video
Members asked that the Executive Committee explore some options and
costs to present at the January meeting. Roseann asked members to email
any other proposed ideas as soon as possible in order to research costs
and/or possible contracts.
9. Old Business - There was no old business.
10.New Business - There was no new business.
11.Distribution of PTWQP items
• Lenny T-Shirts (2 per member)
• Lenny Stickers (1500 per member)
• Keeping Water _Clean Book (180 copies total)
1 for each PTWQP member (18)
1 for each Cooperative Extension (4) (Alamance, Guilford, Forsyth and
Randolph)
1 for each public library (35) (Alamance, Guilford, Forsyth, and
Randolph Counties)
1 for each elementary school (123) (Alamance, Guilford, Forsyth, and
Randolph Counties)
12.Meeting Schedule for fiscal year 2013-2014
January 16, 2014 10:00 am Greensboro Water Resources
April 17, 2014 10:00 am TBD
Meeting adjourned at 11:40 am.
C3
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•
Piedmont Triad Water Quality Partnership
July 31, 2013
10:00 am
Minutes
The meeting was held at the Archdale City Hall, Archdale, NC. Executive officers
present: Roseann L'Espearance, Co -Chair LaVelle Donnell, Co -Chair, Joy Sparks,
Treasurer, and Martha Wolfe, Secretary
1. Call to Order - Roseann L'Espearance called the meeting to order and
introductions were made.
2. Members in attendance signed roll -call sheet for voting recordation. A quorum
was present. (10 member governments) Attendance is listed below:
Archdale
D. J. Seneres
Burlington
Chester Patterson, Danny Scales
Clemmons
Judy Cherry, Emily Harrison
Forsyth Co.
Amy Crum
Greensboro
LaVelle Donnell
High Point
Justin Gray
Jamestown
Martha Wolfe
Kernersville
Elizabeth Colyer
PTRWA
Joy Sparks
Randleman
Greg Patton & Nick Holcomb
Randolph Co.
Eric Martin & Jeff York
Winston Salem
Roseann L'Esperance
•
3. Approval of minutes from the April 18, 2013 meeting - Greg Patton made a
motion to approve the minutes as presented. Emily Harrison made a second to the
motion. The motion passed by unanimous vote.
4. Updates -
Baseball advertising - Emily Harrison gave a report on the baseball
advertising Winston Salem Dash event. She stated that Lenny was well received by
the fans especially the children. She showed one of the Lenny T-Shirts each
volunteer wore at the game. The T-Shirts really helped bring attention to the
volunteers. Emily reported that the PTWQP volunteers handed out approximately
1759 fans to the public. The remaining 1544 will be distribution to each member.
Stickers and tattoos were also given to the public.
While Lenny was not able to throw out the first pitch, we have been promised that
we can do that at another game. She handed out a calendar with possible dates for
volunteers to sign up.
Page 137

Roseann handed out copies of Winston Salem Dash Facebook advertising which
displayed the PTWQP logo. She also gave the following statics:
• 6511 people attended the game
• 5 PA announcements for the partnership were read
• 6' X 200' LED Board that ran PTWQP promotions at the game - dates 7-215t
through 24th
• The partnership ran radio advertisement on station 99.5 ran 20 times
Emily said there was a spike in the Facebook activity. The day before the
Dash game, we had 86 people that went to our site. The day of the game it
jumped to 165 and is up to 175 now.
Roseann asked for input from the members as to the event. This event was
held in Forsyth Co. She asked how the members from other municipalities &
counties felt about the exposure.
Lavelle said the Partnership ran a commercial at 70 Grasshopper games.
Since the beginning of the season (April 11) a total of 242,511 fans attended.
Demographics to be provided after the season is over.
The partnership annual report should be ready in September. LaVelle asked
all the members to give her their activities they did in their units of
government. She also handed out a form for members to fill out with this
. information.
LaVelle felt we should have an honest discussion about the baseball
advertising, if this is something we want to do in the future.
Martha Wolfe felt it was a lot of money. She feels the TV advertising hits
more people than the 1 baseball event. Roseann shared that feeling. Wolfe
said it was a lot of fun and we did reach a different audience. Emily did a
great job in organizing it. She does not feel we should do it every year.
Other comments:
• Some expressed if we do it again, do on a weekend.
• The event did not help Randolph & Alamance Co.
• It is good to try new things.
• Burlington has minor league baseball teams to try
• Many were open to events at the Zoo - Regional attraction
• Event at Farmers Market (Spring or early summer)
• Should do a partnership event - once a year in different counties as a group
• Members must be present to volunteer at the events in the community
Roseann asked each member to submit a list of ideas and events you would like
to see the group do. Include cost. The members were in agreement to doing an
event at the Farmer's market. Most members had a Farmers Market in or near
their community.
Page 138

SOther possibilities:
• A banner to go up at a minor baseball league
• College football games
The group agreed to have Lenny go to the Dash game and throw out the first pitch
(no cost to the partnership) A couple of volunteers are needed for this. Sign up
with Emily. The group felt at a cost of $10,000.00 we would probably not do the
baseball event next year.
Emily gave an update on the Lenny Facebook page. They had 25 people participate
in the Trivia game. 2 winners from NC and 1 winner from New Hampshire. It
seems to increase every year. The game is done every 2 to 3 months.
Roseann gave an update on the Clean Streams program. We must change the
location. This year, the workshop will only be held in Forsyth Co. Probably held the
first of December.
Lavelle gave an update on the Keeping Water Clean booklet. We have had trouble
finding the book as it is discontinued. We plan to order 215 books to be distributed
at schools and libraries. So we are having to order from different locations. Price
ranges from 2.53 - 3.99. Should have these at the next meeting.
Rain Barrel Program - this program is being researched to replace the Buffer in a
Bag program. Lavelle handed out information from Rain Water Solution Company.
We would use the $5000.00 budgeted for the Buffer in a Bag program.
Purchase 78 barrels includes shipping would be $64.00 each or can do a subsidize
program. Sale 297 barrels at $62.00 subsidize $1.5.00 - $20.00 voucher. A 25.00
voucher would be a cost of $37.00 per barrel to the consumer. Lavelle to get more
information on the subsidize program. Roseann said this is the same company that
they use for Creek Week, same that Forsyth uses and Guilford Co. uses. Roseann
was concerned if we commit to buy 297 rain barrels what about the members that
don't want to do it. How do we distribute them? Forsyth not really enthusiastic
about the project.
The members talked about how to conduct a rain barrel workshop. Greensboro felt
this would undercut Guilford Co. Extension because they are selling rain barrel.
Forsyth already does a workshop in Creek Week for rain barrels. Details would
need to be worked out regarding storage, shipment, etc. of the barrels. Roseann
asked Chester Patterson, Emily Harrison, D. J. Seneres and Martha Wolfe to
research rain barrels workshops and give a report at the next meeting. (The
voucher could be difficult from an accounting standpoint for the City of Greensboro)
Smaller cities seem to be more interested than the larger cities.
Municipal Good Housekeeping - Roseann stated we are still waiting to hear back
from the State as to what their plans are for good housekeeping.
Page 139

• Lavelle reminded everyone to submit their activities (July -June) to her by the end
of August.
9
Topics for 2013-2014 - (TV ad spring 2014)
• BMP's - How to train HO's association to inspect BMP's - no interest
• Litter - 6 voted for
• Pet Waste - 5 voted for
• Illicit discharge - (use the motor oil commercial or do grease traps for
restaurants) 5 voted for
• Fertilizer & Pesticides - Lawn maintenance in conjunction with a Lawn Care
Company. 5 voted for
• CYN program is no longer offered
Litter seemed to be the winner as the campaign topic for spring of 2014. Do a
commercial to tell how litter can affect water quality.
Giveaways for litter campaign -
• Flat reusable water bottles - thinks .98 each with logo on it
• Grabbers to pick up litter
• Car litter bags (trash bags) w/logo on it. "Keep America Beautiful" website
look for bags.
Emily gave price of T-Shirts w/Lenny logo on it. 1800 at $2.99 each = $5382.00
with 50% deposit. That would be 100 shirts for each member. There was not
enough interest from the members to use the T-shirts as a giveaway. But the
majority of members voted to have the partnership order 2 t-shirts for each
member of government. Give Emily your sizes.
Joy showed a Frog that rabbits. The frog looks like Lenny. She said we could use
one as a setting on the partnership table when presentations are given. The cost
for 1 was $25.00. No interest in purchasing.
- Elect officers - Roseann said it is time to elect officers again. She asked for
volunteers. There were none. She asked if the current slate of officers were
willing to serve again. Wolfe said she would be glad to step down if anyone
was interested in taking the role of secretary. No one was interested. The
majority of the members voted to re-elect the current slate of officers to
serve another term.
- By-laws - Article 1 & 3 - Per Joy, it states 2/3 of the membership must be
present to change the by-laws. This item was tabled until the next meeting.
However, Joy explained that the by-laws do not address electronic voting.
The members do not want to allow electronic voting. It was felt that people
would not attend the meetings if they could just call in.
Page 140

Joy continued with the by-laws. She stated under the section regarding officers -
"only the chairman and vice chairman are required to be members of the
partnership". Joy feels this came from when the partnership started is was formed
because of the Randleman Rules before NPDES. It started with the 6 member
governments of the Water Authority. Once we started with NPDES and Winston
Salem joined, then it was added that the chairman needed to reside with the
original group. (Randleman Rules group) This will be talked about at the next
meeting.
The members felt it was a text amendment and not a change in the policy. Lavelle
will check with Kristine to see when this was done.
Budget summary - Lavelle handed out a budget summary.
Joy Sparks presented the budget for 2013-2014 and went over the line items. It
was very similar to last year's budget. Total budget $54,500.00.
Martha Wolfe made a motion to approve the 2013-2014 budget as presented.
Lavelle Donnell made a second to the motion. The motion passed by unanimous
vote.
Joy stated we were under budget for last year. We do have money left over. There
are still a few invoices to come in. The final figure will be available at the next
Is meeting.
Chester Patterson made a motion to order for each partner member the 2 t-shirts
from the funds remaining from the 2012-2013 budget. Greg Patterson made a
second to the motion. The motion was passed by a majority vote. Give sizes to
Emily.
•
Roseann said we need to talk about giveaways for Lenny. The majority voted for
stickers.
Lavelle reminded everyone that the partnership dues will be sent soon. Please
make sure she has your correct contact information.
The next meeting date is October 17, 2013 at 10:00 am at the new Randleman City
Hall.
Roseann asked if the 3Id Thursday is a bad meeting time. The group discussed
meeting times & dates. Lavelle said we will send out a meeting reminder of all the
meeting dates on it. It was decided to keep the same schedule.
The meeting ended at 12:15pm
Members were given their allotment of fan giveaways.
Page 141

•
•
.7
Page 142

Facility Inspections
FACILITY
20I0
2011
2012
2013
Location
Contact Person
Phone Number
Fleet Maintenance
3/16/2010
3/9/2011
8/17/2012
10/23/2013
3524 Triangle Lake Road
Gary Smith
883-3598
Eastside WWTP
2/25/2010
3/3/2011
3/13/2012
4/11/2013
5898 Riverdale Drive
Randy Smith
822-4732
Westside WWTP
2/25/2010
3/3/2011
3/7/2012
4/10/2013
1044 W Burton Road
Tim Fitzgerald
822-4784
Kersey Valley Landfill
6/21/2010
5/9/2011
4/17/2013
3748 E. Kivett Drive
Mike Spencer
883-3433
Materials Recovery
Facility MRF
2/4/2010
5/11/2011
7/18/2012
10/14/2013
5875 Riverdale Drive
Melanie Bruton
883-3517
HITRAN
3/9/2010
3/2/2011
3/20/2012
4/9/2013
712 W. Kivett Drive
Angela Wynes
883-3424
Parks and Recreation -
Brentwood Facility
6/2/2010
3 16/2011
4/24/2012
11/14/2013
1301 Brentwood Street
Jeff Bodenheimer
883-3163
Parks and Recreation -
Ward Facility
6/2 2010
3/16/2011
7/3/2012
4/24/2013
1041 W. Ward Avenue
Jeff Bodenheimer
883-3163
Blair Park Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2012
12/16/2013
1901 S. Main Street
Lee Tillery
883-3243
Oak Hollow Golf Course -
Maintenance Facility
6/16/2010
4/13/2011
6/28/2072
12/16/2013
3401 N. Centennial Street
Lee Tiller
883-3243
Ward Filtration Plant
2011 E. Kivett Drive
Wendell Pickett
883-3410
Municipal Operations
Center
5/9/2011
1/24/2012
4/3/2013
816 E. Green Drive
Multiple Divisions
/ Departments
Kearns Water Plant
6/14/2010
4/20/2011
3/22/2012
7/19/2013
1413 E. Kivett Drive
Wendell Pickett
883-3410
Ingleside Compost
Facility
6/22/2010
3/15/2011
11/15/2012
12/30/2013
3001 Ingleside Drive
Randall Lee
883-8514
Cemetery Maintenance
Facility
6/14/2011
3/24/2011
2/28/2012
3/18/2013
512 Steele Street
John Elder
883-3408
Parks and Recreation -
City Lake Park
Maintenance Facility
6/16/2010
6/28/2012
11/13/2013
602 W. Main Street,
Jamestown
Lee Tillery
883-3243
Fire Department
Headquarters
6/30/2010
N/A
N/A
N/A
434 S. Elm Street
Keith Price
883-3372
Environmental Services
Facility
3/16/2010
3/9/2011
11/27/2012
12/22/2013
3524 Triangle Lake Road
Chip Vanderzee
883-3594
Signs & Signal Shop
4/23/2013
3524 Triangle Lake Goad
Chris Nelson
883-3447

Public Services Department
rmwater Services Division
1. Facility Name:
� r
NoiRxI-i CAROLINA'ti IN°'i'13[tNA'i"[ONALCCI"�"`
Stormwater Pollution Prevention Planning for Municipal Operations
2. Physical Address:
A) Telephone Number:
B) Mailing Address, if different from above address:
3. Contact Person:
Title:
4. Secondary contact:
Title:
5. Date
6. Assessment conducted by:
7. Facility's PPP easily accessible?
Contact number:
Contact number:
dFacility's Emergency Response Plan easily accessible?
Was any stormwater pollution prevention training conducted during the year?
List Date:
10. Is there a chronic history of spills and leaks?
11. Is there evidence of leaks and drips from equipment and machinery?
12. Are appropriate spill containment and cleanup materials kept on -site?
13. Are cleanup procedures for spills followed regularly and correctly?
14. Are used absorbent materials removed and disposed of in a timely manner?
15. Are personnel regularly trained in the use of spill control materials?
16. Outfall directly observed during assessment?
17. Are BMPs implemented to prevent, treat, or control non-stormwater discharges?
18. Is there a potential for non-stormwater discharges (non-stormwater sources observed without
BMPs implemented)?
19. Size of Facility:
Total Area:
Total ISA:
20. Does the facility discharge directly or adjacent to a 303(d) water body or other environmental
sensitive area?
0

Assessment Checklist
Activities - Check each activity present at site.
Good Housekeeping Procedures
Yes
No
N/A
Required
Action
1. Are work areas and floors clean and dry?
2. Are there any visible leaks or potential sources for discharge of
significant material?
3. Are containment dikes in good condition, with valves closed?
4. Are dumpsters outside the shop closed?
5. Is loose garbage and waste material picked up and disposed
regularly?
6. Is trash and litter removed from catch basins and other portions of
stormwater drainage system on a regular basis?
7. Are areas subject to erosion stabilized with grass, mulch, deck dams,
or other appropriate sediment control measures?
B. Are scrap parts and scrap metal disposed regularly and properly?
Assessment Checklist
Activities - Check each activity present at site.
Hazardous substances Handling and Storage
Yes
No
N/A
ActioRequire
1. is there adequate aisle space and organization in all storage areas?
2. Are items in storage properly labeled to indicate contents?
3. Are all containers labeled with contents on the appropriate label?
4. Are all containers closed?
5. Are all containers in good condition (free of leaks, spills and
corrosion)?
6. Are there less than 55 gallons of hazardous waste for each
accumulation area?
7. Is emergency/ contingency equipment accessible to the accumulation
area?
Painting Operations
Yes
No
N/A
Required
Action
1. Are painting activities performed within designated areas?
2. Does the designated paint area prevent overspray and the
contact of byproducts with stormwater?
3. Are paints, thinners, and solvents recycled, reused, or disposed
of properly?
Personnel Training and Record Keeping
Yes
No
N/A
Required
Actio
1. Are employees trained in Spill Prevention and Response

practices?
2. Are employees trained in Hazardous Material management
ractices?
3. Are employees trained in Good Housekeeping practices?
Liquid Storage in AST and Fueling
Yes
No
N/A
Required
Action
1. Is secondary containment provided for tanks and fueling areas?
2. Are fueling areas protected from precipitation and run-on?
3. Are spill kits readily available at the Facility?
4. Are fuel tanks filled carefully without allowing over -splash?
5. Are fuel leaks and spills controlled using absorbents/ drip pans/ pads?
6. Are dry cleanup methods used, swept up, containerized and
disposed of properly?
7. Are valves on containment systems closed and locked except during
observed and controlled releases?
8. Are tank systems, including tank integrity, inspected and
tested regularly?
Equipment maintenance and Washing
Yes
No
N/A
Required
Action
1. Is equipment checked for leaking fluids?
2. Are maintenance activities performed indoors where practical?
re waste materials properly segregated, labeled, and discarded?
4. Are outside wash areas in compliance with the Permit?
5. Is wash water contained or otherwise kept our of the storm drainage
system?
Assessment Checklist
Activities - Check each activity present at site.
Preventative Maintenance
Yes
No
N/A
Required
Action
1. Are there regularly scheduled inspections of equipment that could
result in leaks/ spills that could enter the stormwater system?
2. Is a program in place to routinely repair or replace leaking or
dripping vehicles and equipment?
3. Are stormwater management devices routinely inspected and
maintained (e.g., cleaning catch basins and clogged inlets)?
4. Are sediment traps installed in storm drains or sewer systems
operating and being maintained properly?
Facility Tour: Comments & Observations
0

* Please contact the Stormwater Division at 883-3455 to schedule employee training on stormwater
pollution prevention. The following topics will be covered: Good Housekeeping & Spill
Prevention; Vehicle & Equipment Washing and Maintenance; Spill Reporting & Response; Street
Maintenance; Outdoor Storage of Materials & Wastes; and Landscaping & Lawn Care.
is
•