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GenX Communications Strategy —June 19, 2017
- Create website with updates, info on GenX (Sarah)
- Designate someone to be the point of contact for inquiries from the public/rumor control (Jill)
- Kerr-McGee June 20 meeting — Do we need to attend (media could show up on GenX)? (Talk to Michael
Scott/Dave Mattison)
- News releases (water quality testing —June 19)—Jamie
- Determine PIO/department staffing for different actions, incl. water sampling June 22, later
- Coal ash letters on performance standards — Duke — news release (Marla)
- News release on Monday -Wednesday — discuss sampling for 12 chemical compounds in Cape Fear River
downstream of Chemours (thought to be source)
- Share responses to media with Jamie —Jamie shares out
- Frequent contact with governor's office/DHHS
GenX Website (living/changing document, materials to be added as needed)
• FAQ (share, vet with DEQ/DHHS)
• Application for new permit
• Current NPDES permit for Chemours'
• Compliance history for Chemours
• Groundwater testing at Chemours
• News releases (actions, sampling as needed, next steps)
• Infographic on sampling spots (DEQ sampling information, Creative Services working)
• Other information?
News releases
- DEQ/DHHS Actions (published, sent to media)
- Testing (published, sent to media)
- New info/actions
Media Interviews
- All requests to be handled by DEQ OPA and select staff with expertise in relevant areas.
Media monitoring
- All PIOs to monitor media re: GenX. If problems arise, corrections, changes needed, report those to Jamie Kritzer
asap.
Questions/ rumors — Calls from the Public
- Please route all calls from lay public to Jill Lucas in the N.C. Division of Air Quality.
- Jill Lucas, with assistance from Sarah Young, will monitor/log calls, information, concerns and report back to
Jamie Kritzer rumors, concerns, things to consider, etc.
- Jamie to share that information with partner agencies (DHHS, Governor's Office, others)
Daily Calls
- Updates at 8:30 a.m. every day with DEQ, DHHS
- Updates at 9:30 a.m. every day w/DEQ, DHHS & lower Cape Fear Region county health departments
- Flexible —we will have other calls as necessary. Don't wait to report information crucial to decision making going
forward.
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- Discussion to include discussion of sampling, communications, results, next steps other topics as needed.
Need to designate someone to take notes and distribute to group. Communications in DHHS and DEQ will
coordinate talking points from these as to the latest state actions.
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