12_Stormwater SMART MOU and Extent of Exposure Example

Contract Routing Control Sheet
Water Resources
Contact: Veronica Covert Phone: [phone]
Memo of Understanding
Tracking#: 18194 Date Submitted: 12/31/2020 Date Needed: 1/14/2021
Date Started: 7/1/2020 Est End Date: 6/30/2021
Contract#: Change Order#: Lease#: Bid#:
Coliseum#: NCDOT#: Resolution#:
Requisition#: Email For Pickup: ❑ Rush: ❑ Subcontractor:
Description: Stormwater SMART MOU
Comments: qRl e o -r-�Ciiytt\SWgte„Reourge
Vendor: Piedmont Triad Regional
;1'`SEiRo
Vendor#: 32150
' 1A140
Location:
Council
1398 Carrollton Crossing Dr
Kernersville, NC 27284-3896
Account# COR
Total:
Dept Director
Reviewed By:
M/WBE
Reviewed By:
Finance
Reviewed By:
Accounting
Reviewed By:
❑ Attorney
Reviewed By:
City Manager
Reviewed By:
Mayor
Reviewed By:
Q C�tt/Cler
Attested By: e..
PSD
Reviewed By:
Date: i
Date:
Date:
Date:
Date:
Date:
Date:
Date:
Date:
Date Printed: 12/31 /2020

GREENSBORO
DATE: December 30, 2020
TO: Kim Sowell, Assistant City Manager
FROM: Michael M. Borchers, Water Resources Director
DEPARTMENT: Water Resources
SUBJECT: Stormwater SMART Memorandum of Understanding
Please see attached Memorandum of Understanding (MOU) for Stormwater SMART, a partner with
the Water Resources Stormwater division for mass media marketing, public outreach and educational
programming. The following MOU's are for FY 2020-2021 for mass media and direct education,
with a total cost of $16,384.00 (please see the attached PTRC SMART Invoice).
Coverage includes an annual outreach campaign in the form of Public Service Announcements
(PSAs); outreach materials for target audiences that describe target pollutants and their likely sources
and impacts on water quality; maintenance of an internet website promoting the program's message;
weekly posts on social media to promote the program's message; contacting community groups and
K-12 educators at least twice a year about implementing projects that improve water quality and
encourage citizen science efforts, and offering opportunities for public involvement and participation
such as public meetings, cleanups, NC Stream Watch activities, etc.
We have partnered with Stormwater SMART for a few years and are pleased with their service.
MB/LR
r
PO BOX 3136 • GREENSBORO NC 27402-3136 • WWW.GREENSBORO-NC.GOV • 336-373-CITY (2489)
VJ

PIEDMONT TRIAD
REGIONAL COUNCIL
PIEDMONT TRIAD REGIONAL COUNCIL
1398 Carrollton Crossing Drive, Kernersville, NC 27284
[phone]
'l"�i ff"
July 1, 2020
Bill To:
City of Greensboro
Attn: David Parrish
P.O. Box 3136
Greensboro, NC 27402-3136
]Representative: Danica Heflin, Stormwater SMART
DESCRIPTION AMOUNT
:ormwater SMART Membership Dues FY 2020-2021
Direct Education Dues $8,600.00
Mass Media Dues $7,500.00
Other (one-time charge for media liability) $284.00
Total Invoice
12A2021
Payment Terms: Due upon Recept
Remittance should be made to the address above.
Questions should be addressed to Finance, Accounts Receivable.
CC: [e-mail]
[e-mail]

�q�qq
Memorandum of Understanding for
Stormwater SMART Mass Media Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
1TirllIt,r**i=lI:8
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in mass media services to member communities large
and small in multiple watersheds;
NOW, THEREFORE, the following mass media services will be provided:
1. SMART will assist the Local Government with the following tasks related to mass media
marketing and outreach. For those communities who comply with regulatory
requirements under the NPDES MS4 stormwater permits, the correlating Minimum
Control Measures (MCMs) follow the objective or strategy in parentheses.
1) Coordinate an annual outreach campaign in the form of Public Service
Announcements (PSAs) administered by mps/Spider Digital or another local
provider, which includes the following: (MCMs 3.2.1, 3.2.2, 3.2.4)
a. Six animated videos about target pollutants, their likely sources, their
negative impact on water quality, and best practices for target audiences
likely to have significant stormwater impacts
b. Static and animated banner ads stating the program's message of "Clean
Water Begins with You and Me" with a link to the program website
c. Approximately 9 weeks (as market costs allow) of digital pre -roll videos and
Google/Spider display in -banner advertising
d. Approximately 6 weeks (as market costs allow) of television, cable, and radio
PSAs utilizing a variety of stations including network news and local Spanish -
language radio stations. Additional stations and programs will be proposed by
the local media placement company and approved collectively by members.
2) Provide outreach materials for target audiences that describe target pollutants and
their likely sources and impacts on water quality (MCMs 3.2.1, 3.2.2, 3.2.4)
3) Maintain an internet website promoting the program's message (MCM 3.2.3)
4) Post weekly on social media channel(s) to promote the program's message (MCMs
3.2.2 and 3.2.4)
The Local Government's signature on this MOU signifies an understanding that any one of
the service assignments listed above may only partially fulfill its related Minimum Control
Measure (MCM) during an audit from NC DEQ. The Local Government permittee and SMART
share responsibility in determining how specific service objectives can be cooperatively
achieved to meet MCMs, with the understanding that SMART supplements local efforts to

comply with regulatory requirements. The Local Government is highly encouraged to send
one or more representatives to SMART's quarterly steering committee meetings to
collaborate on strategies that will help the Local Government MS4 permittee to meet the
MCMs for Public Outreach and Education.
Insurance. SMART AND PTRC will provide and maintain, at their own expense, during the
term of this Agreement, the following policy of insurance: Advertising Agency Liability
Insurance and/or Media Liability Insurance. Such policy of insurance includes coverage for
claims of libel, slander, defamation, infringement of copyright and trademark, invasion of
privacy, misappropriation of likeness, etc., arising out of SMART's and PTRC's advertising
program. Coverage must also be provided for errors and omissions in the content of material
produced for publication and/or broadcast. Such coverage may not exclude punitive
damages, nor claims arising out of the unauthorized use of material, as most actions for
infringement or misappropriation include allegations of unauthorized use of material.
Coverage will be provided per occurrence, which must include the creation of content,
distribution, and advertising.
The period of performance under, and the term of, this Agreement will begin upon date of
signature, as long as the Local Government remains in good financial standing with PTRC
and SMART membership dues, and terminate at the end of the same fiscal year (June 30).
The Local Government reserves the unilateral right to terminate this Agreement for cause or
convenience (in the case of cause, immediately, and in the case of convenience, upon three
(3) calendar days' written notice), whereupon SMART and PTRC will only be entitled to
compensation for services properly rendered up to the date of termination. SMART will send
estimated dues in February of each year based on the most recent population estimate from
the NC Office of State Budget and Management, followed by the invoice in June. SMART will
provide a draft of the program's annual report by August 31 after fiscal year end, with local
and regional outreach and education numbers for both mass media and direct education, and
interim metrics provided in quarterly meetings.
IN WITNESS THEREOF, both the Local Government (for audit purposes, Mayor or Town
Manager) and PTRC have caused this Agreement to be executed by their designated officers.
Local Government &P, cReo
PIEDMONT TRIAD REGIONAL COUNCIL
MS4 Permit No. A
Date: l u 1 21
By: j�--' Date: July 1, 2020
Executive Director, PTRC

is�a4
Memorandum of Understanding for
Stormwater SMART Direct Education Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council (PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
WITNESSETH:
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in direct education to member communities large and
small in multiple watersheds;
NOW, THEREFORE, the following direct education services will be provided.
SMART will assist the Local Government with the following tasks during the service term
related to public outreach and educational programming. For those communities who
comply with regulatory requirements under the NPDES MS4 stormwater permits, the
correlating Minimum Control Measures (MCMs) follow the objective or strategy in
parentheses.
1. Provide outreach materials for target audiences that describe target pollutants and their
likely sources and impacts on water quality (MCMs 3.2.1 and 3.2.2)
2. Publish an annual newsletter for target audiences promoting environmental literacy and
stewardship (MCMs 3.2.1, 3.2.2, 3.2.4)
3. Maintain an internet web site conveying the program's message (MCMs 3.2.3 and 3.3.1)
4. Distribute outreach materials to target audiences via direct mail, email, newsletter
inserts, and community events such as fairs and/or festivals (MCMs 3.2.1, 3.2.2, 3.2.4)
5. Post weekly on social media channels to promote the program's message (MCMs 3.2.2
and 3.2.4)
6. Contact K-12 educators at least twice a year offering educational programs to schools,
summer camps, community centers, and libraries in order to engage school -aged
children in interactive stormwater activities that correlate with NC Essential Science
Standards (MCMs 3.2.2 and 3.2.4)
7. Contact community groups at least twice a year about implementing projects that
improve water quality and promote citizen science efforts, and offer opportunities for
public involvement and participation such as public meetings, cleanups, NC Stream
Watch activities (MCMs 3.3.1 and 3.3.2)
8. Provide a stormwater hotline/helpline for the public to report stormwater issues and
concerns (MCM 3.2.5)
9. Provide mechanisms — including a web form and public information sessions — for public
input on stormwater issues & program (MCM 3.3.1)
10. Coordinate and market volunteer opportunities for ongoing citizen participation (MCM
3.3.2)

The Local Government's signature on this MOU signifies an understanding that any one of
the service assignments listed above may only partially fulfill its related Minimum Control
Measure (MCM) during an audit from NC DEQ. The Local Government permittee and
Stormwater SMART share responsibility in determining how specific service objectives can
be cooperatively achieved to meet MCMs, with the understanding that SMART supplements
local efforts to comply with regulatory requirements. The local government is highly
encouraged to send one or more representatives to SMART's quarterly steering committee
meetings to collaborate on strategies that will help the local government MS4 permittee to
meet the MCMs for Public Outreach and Education, for Public Involvement and
Participation, or for any other MCM, such as IDDE and Good Housekeeping training for
municipal employees. SMART will make every reasonable attempt, as permitted by
available staffing and supplies, to independently and proactively address the objectives in
the Local Government's community, and will provide updates each quarter (through
quarterly meetings and minutes) to offer opportunities for discussion and collaboration.
The period of performance under, and the term of, this Agreement will begin upon date of
signature, as long as the Local Government remains in good financial standing with PTRC
and SMART membership dues, and terminate at the end of the same fiscal year.
SMART will send estimated dues in February of each year based on the most recent
population estimate from the NC Office of State Budget and Management, followed by an
invoice will provide a draft of the program's annual report by August 31 after fiscal year
end, with local and regional outreach and education numbers for both mass media and
direct education, and interim metrics provided in quarterly meetings.
IN WITNESS THEREOF, the Local Government (Mayor or Town Manager) and PTRC have
caused this Agreement to be executed by their designated officers.
Local Government c �k6w boPj)MS4 Permit
By: Date: l I Z
J, U
PIEDMONT TRIAD REGIONAL COUNCIL
M
4; � Date: July 1, 2020
Executive Director, PTRC

MPIEDMONT TRIAD
a/ REGIONAL COUNCIL
PIEDMONT TRIAD REGIONAL COUNCIL
1398 Carrollton Crossing Drive, Kernersville, NC 27284
[phone]
INVOICE
July 1, 2020
Bill To:
City of Greensboro
Attn: David Parrish
P.O. Box 3136
Greensboro, NC 27402-3136
Representative: Danica Heflin, Stormwater SMART
DESCRIPTION
AMOUNT
Stormwater SMART Membership Dues FY 2020-2021
Direct Education Dues
$8,600.00
Mass Media Dues
$7,500.00
Other (one-time charge for media liability)
$284.00
Total Invoice
$16,384.00
Number: 12A2021
Payment Terms: Due upon Recept
Remittance should be made to the address above.
Questions should be addressed to Finance, Accounts Receivable.
CC: I david.Parrish @greensboro-nLg2v
[e-mail]

Num
Date
Group Name
SUB -CATEGORY
Comments
Contacted
GSO Farmers Market -
General Water
Vol Ops, Drinking Water Week, Lake
5/1/2022
114
Made 4 the Spring Market
Resources
Cleanups, FOG, Dye tabs
General Greene -STEM Fair
General Water
Water Supply Lab, Dist sys/Water tower,
"Science Science and Technology in
125
Resources
wipes, Stormwater
Action"
General WaterWater
4/27/2022
P&R Full STEAM Ahead
8
Supply/water tower comp
Resources
4/27/2022
Doggos
42
Stormwater
dog poop, wipes, drain markers
Water Supply - water towers, dist
Hope Academy GSO Earth
General Water
4/25/2022
100
system, lab equip, Stormwater with
Day
Resources
Danica, Recycling with Masey & Ashley
North Carolina Science
Volunteer, Adopt -a -Stream, FOG, lab
4/23/2022
Festival Month - Science
232
Stormwater
Extravaganza
equip
General Water
Volunteer, Adopt -a -Stream, COG Jobs,
4/21/2022
UNCG Earth Day Fair
104
Resources
FOG, Dye tabs/leaks, dog poop
Downtown Greenway Clean
4/11/2022
9
Stormwater
Volunteer, Adopt -a -Stream
U P
Partner with Field Operation, dog
Dog Egg Hunt (Greensboro
4/9/2022
55
Stormwater
pollution, highlight parasites from dog
Parks & Rec)
waste, Mayor's Challenge, Volunteer
Partner with Danica (Stormwater Smart),
4/2/2022
Corner Market
75
Stormwater
FOG, Dog pollution, Mayor's challenge,
Volunteer
Mayor Challenge, Dog Pollution, FOG,
4/1/2022
GreenHill H2O
76
Stormwater
Volunteer
General Water
Water supply - lab, wastewater - lab, Vac
3/25/2022
Career Day at Gate City
200
Resources
truck, stormwater
3/24/2022
Hope Academy
14
Stormwater
Macro Mayhem, Stormwater
Litter Clean -Up Tabling for
3/19/2022
30
Stormwater
Adopt -A -Stream, Volunteer
KGB
General Water
Fix a Leak Week, dog poop, dye
3/18/2022
SWARM Game
134
Resources
tabs/leak, FOG, Vol Ops
3/5/2022
Curb Farmer's Market
76
Stormwater
Volunteer, Adopt -A -Stream
3/5/2022
Corner Farmer's Market
68
Stormwater
Volunteers, Adopt -a -Stream
3/1/2022
Downtown Greenway
34
Stormwater
Volunteer, Adopt a Stream, Drain
Volunteer
Marker, Stormwater
General WaterWater
2/25/2022
Middle College at UNCG
50
Resources Overview, lecture
Resources
General Water
1/10/2022
GAP Community Night
17
Stations
Resources
12/22/2021
Curb Farmer's Market
20
Stormwater
FOG, Stormwater
General Water
12/11/2021
Curb Farmer's Market
121
FOG
Resources

General Water
12/4/2021
Corner Market
34
FOG, Stormwater
Resources
General Water
11/24/2021
Curb Farmer's Market
29
FOG
Resources
General Water
11/19/2021
SWARM Game
180
FOG
Resources
General Water
11/14/2021
Curb Farmer's Market
165
Straw giveaways, FOG
Resources
Contact Email:
General Water
11/13/2021
Corner Farmers Market
67
[e-mail] ; No Straw
Resources
November & FOG
General Water
10/16/2021
Fall Farm Fest
63
Composing, waste
Resources
General WaterWater
10/1/2021
Waste -Less Intermediate
& Litter, help stormwater license
Resources
Growing up WILD/Stream
General Water
Enviroscape, A-maze-ing Water with
9/28/2021
30
Splashers
Resources
maze
General WaterWater
9/20/2021
Waste -Less Picnic
& Litter, help stormwater license
Resources
General Water
9/19/2021
Curb Farmer's Market
43
Raffle, Rain Garden Information, Barrel
Resources
General WaterWater
9/17/2021
Waste -Less Beginner
& Litter, help stormwater license
Resources
Dog Day at Keeley Park
General Water
9/11/2021
20
Pet Waste
Sprayground
Resources
Art of Mass Gatherings at
General Water
9/10/2021
20
Safe Water
North Carolina Folk Festival
Resources
General Water
Tabling Bin & Barrel, Rain Garden
9/8/2021
Corner Market
50
Resources
Information
General Water
8/28/2021
Curb Farmer's Market
65
Raffle, Rain Garden Information, Barrel
Resources
General Water
8/12/2021
Grove St. People's Market
18
Resources
General Water
8/4/2021
Stream Splashers
6
Wildlife Water Safari
Resources
General Water
Adopt -A -Stream, Non-flushables,
7/17/2021
Curb Farmers Market
60
Resources
Stormwater Information
Activities: Rain stick, H2O Olympics,
Rainy Day Hike, Macroinvertebrate
2/10/2021
Vitural Project WET
13
Stormwater
Mayhem, 8-4-1, One for All, My Water
Footprint, Sum of the Parts, There is No
Away