11_Examples of Outreach Materials Showing Combination of Approaches

Contract Routing Control Sheet
Water Resources
Contact: Veronica Covert Phone: [phone]
Memo of Understanding
Tracking#: 18194 Date Submitted: 12/31/2020 Date Needed: 1/14/2021
Date Started: 7/1/2020 Est End Date: 6/30/2021
Contract#: Change Order#: Lease#: Bid#:
Coliseum#: NCDOT#: Resolution#:
Requisition#: Email For Pickup: ❑ Rush: ❑ Subcontractor:
Description: Stormwater SMART MOU
Comments: qRl e o -r-�Ciiytt\SWgte„Reourge
Vendor: Piedmont Triad Regional
;1'`SEiRo
Vendor#: 32150
' 1A140
Location:
Council
1398 Carrollton Crossing Dr
Kernersville, NC 27284-3896
Account# COR
Total:
Dept Director
Reviewed By:
M/WBE
Reviewed By:
Finance
Reviewed By:
Accounting
Reviewed By:
❑ Attorney
Reviewed By:
City Manager
Reviewed By:
Mayor
Reviewed By:
Q C�tt/Cler
Attested By: e..
PSD
Reviewed By:
Date: i
Date:
Date:
Date:
Date:
Date:
Date:
Date:
Date:
Date Printed: 12/31 /2020

GREENSBORO
DATE: December 30, 2020
TO: Kim Sowell, Assistant City Manager
FROM: Michael M. Borchers, Water Resources Director
DEPARTMENT: Water Resources
SUBJECT: Stormwater SMART Memorandum of Understanding
Please see attached Memorandum of Understanding (MOU) for Stormwater SMART, a partner with
the Water Resources Stormwater division for mass media marketing, public outreach and educational
programming. The following MOU's are for FY 2020-2021 for mass media and direct education,
with a total cost of $16,384.00 (please see the attached PTRC SMART Invoice).
Coverage includes an annual outreach campaign in the form of Public Service Announcements
(PSAs); outreach materials for target audiences that describe target pollutants and their likely sources
and impacts on water quality; maintenance of an internet website promoting the program's message;
weekly posts on social media to promote the program's message; contacting community groups and
K-12 educators at least twice a year about implementing projects that improve water quality and
encourage citizen science efforts, and offering opportunities for public involvement and participation
such as public meetings, cleanups, NC Stream Watch activities, etc.
We have partnered with Stormwater SMART for a few years and are pleased with their service.
MB/LR
r
PO BOX 3136 • GREENSBORO NC 27402-3136 • WWW.GREENSBORO-NC.GOV • 336-373-CITY (2489)
VJ

PIEDMONT TRIAD
REGIONAL COUNCIL
PIEDMONT TRIAD REGIONAL COUNCIL
1398 Carrollton Crossing Drive, Kernersville, NC 27284
[phone]
'l"�i ff"
July 1, 2020
Bill To:
City of Greensboro
Attn: David Parrish
P.O. Box 3136
Greensboro, NC 27402-3136
]Representative: Danica Heflin, Stormwater SMART
DESCRIPTION AMOUNT
:ormwater SMART Membership Dues FY 2020-2021
Direct Education Dues $8,600.00
Mass Media Dues $7,500.00
Other (one-time charge for media liability) $284.00
Total Invoice
12A2021
Payment Terms: Due upon Recept
Remittance should be made to the address above.
Questions should be addressed to Finance, Accounts Receivable.
CC: [e-mail]
[e-mail]

�q�qq
Memorandum of Understanding for
Stormwater SMART Mass Media Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
1TirllIt,r**i=lI:8
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in mass media services to member communities large
and small in multiple watersheds;
NOW, THEREFORE, the following mass media services will be provided:
1. SMART will assist the Local Government with the following tasks related to mass media
marketing and outreach. For those communities who comply with regulatory
requirements under the NPDES MS4 stormwater permits, the correlating Minimum
Control Measures (MCMs) follow the objective or strategy in parentheses.
1) Coordinate an annual outreach campaign in the form of Public Service
Announcements (PSAs) administered by mps/Spider Digital or another local
provider, which includes the following: (MCMs 3.2.1, 3.2.2, 3.2.4)
a. Six animated videos about target pollutants, their likely sources, their
negative impact on water quality, and best practices for target audiences
likely to have significant stormwater impacts
b. Static and animated banner ads stating the program's message of "Clean
Water Begins with You and Me" with a link to the program website
c. Approximately 9 weeks (as market costs allow) of digital pre -roll videos and
Google/Spider display in -banner advertising
d. Approximately 6 weeks (as market costs allow) of television, cable, and radio
PSAs utilizing a variety of stations including network news and local Spanish -
language radio stations. Additional stations and programs will be proposed by
the local media placement company and approved collectively by members.
2) Provide outreach materials for target audiences that describe target pollutants and
their likely sources and impacts on water quality (MCMs 3.2.1, 3.2.2, 3.2.4)
3) Maintain an internet website promoting the program's message (MCM 3.2.3)
4) Post weekly on social media channel(s) to promote the program's message (MCMs
3.2.2 and 3.2.4)
The Local Government's signature on this MOU signifies an understanding that any one of
the service assignments listed above may only partially fulfill its related Minimum Control
Measure (MCM) during an audit from NC DEQ. The Local Government permittee and SMART
share responsibility in determining how specific service objectives can be cooperatively
achieved to meet MCMs, with the understanding that SMART supplements local efforts to

comply with regulatory requirements. The Local Government is highly encouraged to send
one or more representatives to SMART's quarterly steering committee meetings to
collaborate on strategies that will help the Local Government MS4 permittee to meet the
MCMs for Public Outreach and Education.
Insurance. SMART AND PTRC will provide and maintain, at their own expense, during the
term of this Agreement, the following policy of insurance: Advertising Agency Liability
Insurance and/or Media Liability Insurance. Such policy of insurance includes coverage for
claims of libel, slander, defamation, infringement of copyright and trademark, invasion of
privacy, misappropriation of likeness, etc., arising out of SMART's and PTRC's advertising
program. Coverage must also be provided for errors and omissions in the content of material
produced for publication and/or broadcast. Such coverage may not exclude punitive
damages, nor claims arising out of the unauthorized use of material, as most actions for
infringement or misappropriation include allegations of unauthorized use of material.
Coverage will be provided per occurrence, which must include the creation of content,
distribution, and advertising.
The period of performance under, and the term of, this Agreement will begin upon date of
signature, as long as the Local Government remains in good financial standing with PTRC
and SMART membership dues, and terminate at the end of the same fiscal year (June 30).
The Local Government reserves the unilateral right to terminate this Agreement for cause or
convenience (in the case of cause, immediately, and in the case of convenience, upon three
(3) calendar days' written notice), whereupon SMART and PTRC will only be entitled to
compensation for services properly rendered up to the date of termination. SMART will send
estimated dues in February of each year based on the most recent population estimate from
the NC Office of State Budget and Management, followed by the invoice in June. SMART will
provide a draft of the program's annual report by August 31 after fiscal year end, with local
and regional outreach and education numbers for both mass media and direct education, and
interim metrics provided in quarterly meetings.
IN WITNESS THEREOF, both the Local Government (for audit purposes, Mayor or Town
Manager) and PTRC have caused this Agreement to be executed by their designated officers.
Local Government &P, cReo
PIEDMONT TRIAD REGIONAL COUNCIL
MS4 Permit No. A
Date: l u 1 21
By: j�--' Date: July 1, 2020
Executive Director, PTRC

is�a4
Memorandum of Understanding for
Stormwater SMART Direct Education Services
by the Piedmont Triad Regional Council (PTRC)
This Memorandum of Understanding for the undersigned local government (Local
Government), prepared by the Piedmont Triad Regional Council (PTRC), pertains to the
services provided by the Stormwater SMART (SMART) program.
WITNESSETH:
WHEREAS, the SMART and the Local Government stormwater programs have the same
basic mission of providing stormwater outreach and education; and
WHEREAS, SMART has excelled in direct education to member communities large and
small in multiple watersheds;
NOW, THEREFORE, the following direct education services will be provided.
SMART will assist the Local Government with the following tasks during the service term
related to public outreach and educational programming. For those communities who
comply with regulatory requirements under the NPDES MS4 stormwater permits, the
correlating Minimum Control Measures (MCMs) follow the objective or strategy in
parentheses.
1. Provide outreach materials for target audiences that describe target pollutants and their
likely sources and impacts on water quality (MCMs 3.2.1 and 3.2.2)
2. Publish an annual newsletter for target audiences promoting environmental literacy and
stewardship (MCMs 3.2.1, 3.2.2, 3.2.4)
3. Maintain an internet web site conveying the program's message (MCMs 3.2.3 and 3.3.1)
4. Distribute outreach materials to target audiences via direct mail, email, newsletter
inserts, and community events such as fairs and/or festivals (MCMs 3.2.1, 3.2.2, 3.2.4)
5. Post weekly on social media channels to promote the program's message (MCMs 3.2.2
and 3.2.4)
6. Contact K-12 educators at least twice a year offering educational programs to schools,
summer camps, community centers, and libraries in order to engage school -aged
children in interactive stormwater activities that correlate with NC Essential Science
Standards (MCMs 3.2.2 and 3.2.4)
7. Contact community groups at least twice a year about implementing projects that
improve water quality and promote citizen science efforts, and offer opportunities for
public involvement and participation such as public meetings, cleanups, NC Stream
Watch activities (MCMs 3.3.1 and 3.3.2)
8. Provide a stormwater hotline/helpline for the public to report stormwater issues and
concerns (MCM 3.2.5)
9. Provide mechanisms — including a web form and public information sessions — for public
input on stormwater issues & program (MCM 3.3.1)
10. Coordinate and market volunteer opportunities for ongoing citizen participation (MCM
3.3.2)

The Local Government's signature on this MOU signifies an understanding that any one of
the service assignments listed above may only partially fulfill its related Minimum Control
Measure (MCM) during an audit from NC DEQ. The Local Government permittee and
Stormwater SMART share responsibility in determining how specific service objectives can
be cooperatively achieved to meet MCMs, with the understanding that SMART supplements
local efforts to comply with regulatory requirements. The local government is highly
encouraged to send one or more representatives to SMART's quarterly steering committee
meetings to collaborate on strategies that will help the local government MS4 permittee to
meet the MCMs for Public Outreach and Education, for Public Involvement and
Participation, or for any other MCM, such as IDDE and Good Housekeeping training for
municipal employees. SMART will make every reasonable attempt, as permitted by
available staffing and supplies, to independently and proactively address the objectives in
the Local Government's community, and will provide updates each quarter (through
quarterly meetings and minutes) to offer opportunities for discussion and collaboration.
The period of performance under, and the term of, this Agreement will begin upon date of
signature, as long as the Local Government remains in good financial standing with PTRC
and SMART membership dues, and terminate at the end of the same fiscal year.
SMART will send estimated dues in February of each year based on the most recent
population estimate from the NC Office of State Budget and Management, followed by an
invoice will provide a draft of the program's annual report by August 31 after fiscal year
end, with local and regional outreach and education numbers for both mass media and
direct education, and interim metrics provided in quarterly meetings.
IN WITNESS THEREOF, the Local Government (Mayor or Town Manager) and PTRC have
caused this Agreement to be executed by their designated officers.
Local Government c �k6w boPj)MS4 Permit
By: Date: l I Z
J, U
PIEDMONT TRIAD REGIONAL COUNCIL
M
4; � Date: July 1, 2020
Executive Director, PTRC

MPIEDMONT TRIAD
a/ REGIONAL COUNCIL
PIEDMONT TRIAD REGIONAL COUNCIL
1398 Carrollton Crossing Drive, Kernersville, NC 27284
[phone]
INVOICE
July 1, 2020
Bill To:
City of Greensboro
Attn: David Parrish
P.O. Box 3136
Greensboro, NC 27402-3136
Representative: Danica Heflin, Stormwater SMART
DESCRIPTION
AMOUNT
Stormwater SMART Membership Dues FY 2020-2021
Direct Education Dues
$8,600.00
Mass Media Dues
$7,500.00
Other (one-time charge for media liability)
$284.00
Total Invoice
$16,384.00
Number: 12A2021
Payment Terms: Due upon Recept
Remittance should be made to the address above.
Questions should be addressed to Finance, Accounts Receivable.
CC: I david.Parrish @greensboro-nLg2v
[e-mail]

Page 1 of 3
S43 c—,tru Tti►
F2EA4__H
v�oEo I P1 E _M^ I ^"^ LY' Gs
BILL TO
Media Placement Services -High Point
709 Westchester Drive
Suite 101-102
High Point, NC 27262
Advertiser : CITY OF GREENSBORO
Market: Grsbro/WnSal/Hpt
Rep: Spectrum Reach
System Name: Spectrum/GBO-Greensboro, NC
SPECTRUM REACH
Invoice: 20438225 Date: Oct 04, 2019
Order No: 01351426
Broadcast Month: September - 2019
TERMS: NET 30 DAYS
Please remit to'
SPECTRUM REACH
PO Box 936671
Atlanta, GA 31193
Invoice No. is required on all remittance
Est.Code: 2721 Client Code:
Product Code: Product: Government and
Military
Syscode: 9523
Invoice No:
20438225
Order No:
01351426 Advertiser: CITY OF GREENSBORO
Syscode:
9523
Agency Name:
Media Placement Services -High Point
Actual CableCast
Run Date
Network Day
Length Time
Program Copy Amount
9/1/2019
AMC Sun
30 21:43
Fear the Walking YardWaste30S 100.00
DeadPreacher
9/29/2019
AMC
Sun
30
21:58
Fear the Walking
YardWaste30S
100.00
DeadPreacherTalking Dea
9/29/2019
AMC
Sun
30
22:55
Fear the Walking
YardWaste30S
30.25
DeadPreacherTalking Dea
8/28/2019
BET
Wed
30
21:56
Friday
YardWaste30S
30.00
8/29/2019
BET
Thu
30
22:41
The Next Big Thing
YardWaste30S
30.00
8/30/2019
BET
Fri
30
20:45
blackish
YardWaste30S
30.00
8/31/2019
BET
Sat
30
21:49
A Weekend With the Family
YardWaste30S
30.00
9/5/2019
BET
Thu
30
22:53
Kevin Hart Laugh at My Pain
YardWaste30S
30.00
9/6/2019
BET
Fri
30
18:48
blackish
YardWaste30S
30.00
9/7/2019
BET
Sat
30
23:50
Martin
YardWaste30S
30.00
9/8/2019
BET
Sun
30
23:37
Movie
YardWaste30S
30.00
9/26/2019
BET
Thu
30
21:41
Harlem Nights
YardWaste30S
30.00
9/27/2019
BET
Fri
30
20:42
House Party 3
YardWaste30S
30.00
9/28/2019
BET
Sat
30
22:53
Bad Boys
YardWaste30S
30.00
9/29/2019
BET
Sun
30
23:44
Martin
YardWaste30S
30.00
8/28/2019
BRVO
Wed
30
20:33
Southern Charm
YardWaste30S
38.00
9/4/2019
BRVO
Wed
30
20:32
The Real Housewives of
YardWaste30S
38.00
Dallas
8/26/2019
HGTV
Mon
30
23:46
House Hunters
YardWaste30S
80.00
Report Date: Oct 08, 2019

Page 2 of 3
PECTRUM REAC
Invoice No: 20438225
Syscode: 9523
Actual CableCast
Run Date Network Day
8/27/2019 HGTV Tue
8/28/2019 HGTV Wed
Order No: 01351426 Advertiser: CITY OF GREENSBORO
Agency Name: Media Placement Services -High Point
Length
30
30
8/29/2019
HGTV
Thu
30
9/1/2019
HGTV
Sun
30
9/2/2019
HGTV
Mon
30
9/3/2019
HGTV
Tue
30
9/4/2019
HGTV
Wed
30
9/5/2019
HGTV
Thu
30
9/8/2019
HGTV
Sun
30
9/23/2019
HGTV
Mon
30
9/24/2019
HGTV
Tue
30
9/25/2019
HGTV
Wed
30
9/29/2019
HGTV
Sun
30
8/27/2019
ID
Tue
30
8/28/2019
ID
Wed
30
8/29/2019
ID
Thu
30
8/30/2019
ID
Fri
30
8/31/2019
ID
Sat
30
9/3/2019
ID
Tue
30
9/4/2019
ID
Wed
30
9/5/2019
ID
Thu
30
9/6/2019
ID
Fri
30
9/7/2019
ID
Sat
30
9/24/2019
ID
Tue
30
9/25/2019
ID
Wed
30
9/26/2019
ID
Thu
30
9/27/2019
ID
Fri
30
9/28/2019
ID
Sat
30
8/26/2019
ZSPG
Mon
30
8/27/2019
ZSPG
Tue
30
8/28/2019
ZSPG
Wed
30
8/29/2019
ZSPG
Thu
30
8/30/2019
ZSPG
Fri
30
9/4/2019
ZSPG
Wed
30
Time
Program
Copy
21:44
Stay or Sell
YardWaste30S
18:46
Property Brothers Buying
YardWaste30S
Selling
20:45
Flip or Flop
YardWaste30S
18:42
Fixer Upper
YardWaste30S
21:41
Love It or List It
YardWaste30S
22:45
House Hunters International
YardWaste30S
18:43
Property Brothers
YardWaste30S
23:46
House Hunters
YardWaste30S
21:45
Caribbean Life
YardWaste30S
18:41
Love It or List It
YardWaste30S
18:42
Fixer Upper
YardWaste30S
23:47
House Hunters
YardWaste30S
21:38
Caribbean Life
YardWaste30S
20:38
Til Death Do Us Part
YardWaste30S
20:31
Homicide Hunter Lt Joe KendaYardWaste30S
21:41
Deadly Women
YardWaste30S
20:39
The Wonderland Murders
YardWaste30S
20:26
48 Hours on ID
YardWaste30S
18:37
Betrayed
YardWaste30S
23:37
Homicide Hunter Lt Joe KendaYardWaste30S
19:35
American Monster
YardWaste30S
22:27
The Night Predator
YardWaste30S
21:37
Fear Thy Neighbor
YardWaste30S
23:37
Valley of the Damned
YardWaste30S
21:28
Homicide Hunter Lt Joe KendaYardWaste30S
23:39
Deadly Women
YardWaste30S
19:40
48 Hours on ID
YardWaste30S
23:24
2020 on ID
YardWaste30S
6:28
Generic
YardWaste30S
7:28
Generic
YardWaste30S
9:49
Generic
YardWaste30S
8:27
Generic
YardWaste30S
9:50
Generic
YardWaste30S
8:49
Generic
YardWaste30S
Amount
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
7.75
10.50
10.50
10.50
10.50
10.50
10.50
Report Date: Oct 08, 2019

Page 3 of 3
PECTRUM REAC
Invoice No:
20438225
Order
No:
01351426
Advertiser: CITY OF GREENSBORO
Syscode:
9523
Agency Name:
Media Placement Services -High Point
Actual CableCast
Run Date
Network
Day
Length
Time
Program
Copy
Amount
9/5/2019
ZSPG
Thu
30
9:13
Generic
YardWaste30S
10.50
9/6/2019
ZSPG
Fri
30
8:48
Generic
YardWaste30S
10.50
9/7/2019
ZSPG
Sat
30
9:27
Generic
YardWaste30S
10.50
9/8/2019
ZSPG
Sun
30
5:15
Generic
YardWaste30S
10.50
9/23/2019
ZSPG
Mon
30
7:49
Generic
YardWaste30S
10.50
9/24/2019
ZSPG
Tue
30
8:28
Generic
YardWaste30S
10.50
9/25/2019
ZSPG
Wed
30
9:29
Generic
YardWaste30S
10.50
9/28/2019
ZSPG
Sat
30
9:49
Generic
YardWaste30S
10.50
9/29/2019
ZSPG
Sun
30
5:49
Generic
YardWaste30S
10.50
61
Total Spots This Invoice
Actual Gross Billing
$2,060.00
$309.01
Agency Commission
Net Due Amount
$1,750.99
We warrant that the actual broadcast information shown on this invoice was taken from the official program log.
Report Date: Oct 08, 2019

0 0
La Noticia
Advertising Contract
Company: C ej-4 of gP� �S�C�pc0 1
Name'
Address 2.602 Spcl7}I Bch?- €cJ��nP 5i'T
-- -
City: g��yd5�O State: /�J C zrp Code 27 yp�
33E q37 Phone:
Billing information if different from above:
Company:
-- — ---- —
Name: �
_._
Address -
City: S#ate: I zip Code:
Fax: Email:
Date 1st issue f 2021 Date last issue (2 3! Z(R
fog
ounts: Are required to pay two ads upon signing this contract. From the
rVabill will be sent every week.
ints: Payment is expected upon receipt of the weekly invoice. Accounts
three ads outstanding, the fourth ad will not run until payment is received.
to than 30 days PAST DUE,
s-1/2 page or larger: $35. Layout -Artwork: Isl. Ad tree. Photo taken by us: $25 each. Changes: 1/4 page of �
' any translation, layout artwork or changes is Thursday by 5:00 P.M.. prior to the following Issue. La Nouaa do I
or interpretation of the message in the ads published in our publications.
JPJ�r2T'15 Salesperson
P NJ
o, Signature:.I_C�_
Date:�� lJ
La Noticia
6-Monroe (load - Charlotte, NC 28212
�5
04-568-6966 / Fax: [phone]
site, www.lanoticia.com
f
rx

2021 La Noticia: Wednesday's Advertising Schedule
Dates Advertising Area
January 6 & 13
Litter Stormwater (2)
January 20 & 27
Pet Waste Stormwater (2)
February 3 & 10
Motor Oil Stormwater (2)
February 17 & 24
Litter Stormwater (2)
March 3
UPDATE: Dates - Water Reclamation Report Public Education (1)
March 10
NEW -Fix a Leak Week: March I5-21 (Campaign) Public Education (1)
March 17
UPDATE: Dates - Water Reclamation Report Public Education (1)
March 24
Can the Grease! Properly Dispose of Cooking Grease and Oils: Holiday FOG (1)
March 31
UPDATE: Dates - Water Reclamation Report Public Education (1)
April 7 & 14
UPDATE: A fancy COG to simple - CRS Topic I Flooding Stormwater (2)
April 21 & 28
Fertilizers & Pesticides Stormwater (2)
May 5
NEW - Drinking Water Week: May 2-8 (Campaign) Public Education (1)
May 12 & 19
NEW - Careers Part 3 Business (2)
May 26
NEW - Guilford Creek Week: June 5 -12 (Campaign) Public Education (1)
June 2,9&16
UPDATE; A fancy COG to simple - CRS Topic 2 Flooding Stormwater (3)
June 23
NEW - Plastic Free July: July (Campaign) Public Education (1)
June 30
Adopt -a -Stream Stormwater (2)

2021 La Noticia: Wednesday's Advertising Schedule
July 7,14&21
UPDATE: Dates - CCR — Water report
July 28, August 4 & 11
Adopt -a -Stream
August 18 & 25
NEW - Careers Part 4
September 1, 8 & 15
UPDATE: A fancy COG to simple - Know the Facts about Flooding
September 22 & 29, October 6
UPDATE: A fancy COG to simple - Flood Awareness
Public Education (4)
Stormwater (2)
Business (2)
Stormwater (3)
Stormwater (3)
October 13
UPDATE: Date & A fancy COG to simple - A Day Without Water (Campaign) Public Education (1)
October 20 & 27
Fertilizers and Pesticides
November 3
NEW - No Straw November: Nov (Campaign)
November 10
Pet Waste
November 17 & 24
Can the Grease! Properly Dispose of Cooking Grease and Oils: Holiday
December 1 & 8
Motor Oil
December 15, 22 & 29
Can the Grease! Properly Dispose of Cooking Grease and Oils: Holiday
Cost Per Advertising Area
Stormwater (2)
Public Education (1)
Stormwater (1)
FOG (2)
Stormwater (2)
FOG (3)
Area
Total Cost $448/ad
Number of Ads
Account Number
Stormwater
$13,440
19 Stormwater/10 CRS
505.7003.06.5221
FOG
$2,688
6
501.7071.01.5221
Business
$1,792
4
501.7011.01.5221
Public Education
$5,376
12
501.7019.01.5221
Total Agreement: 52 weeks $23,296

SWARM Instagram GSO Approved
1) GSO Approved Week of Feb 8 -14
Title: Washout Waste (Date Specific Feb 13 - 28)
Swipe up: https://greensborobeautiful.org/cleanups/winter wipeout.php
Tags: @GreensboroBeautiful
Poll: Who's picking up litter? Options: Me or Not Me
Hashtags: #AdoptAStream #CommunityCleanup #CleanOurWater #PreventPollution #PIasticFreeLife
#PickUpYourTrash
2) GSO Approved Week of Feb 22 - 28
TY = oy$ Oil Hair Title: To Flush or Not to Flush?
L ,
amY,a�raper Swipe up: www.greensboro-nc.gov/flushable
Tags: @Greensboro
Hygiene
�llllll
r4 . � � Products
Fabri Toys Poll: Did you know? Be honest! Options: No or Yes
Hashtags: #ProtectOurPipes #SewerOverflows #DirtyWork #CommunityEducation
#PreventBlockages #NoGrease #SewerBlockages #SewerSystem #NoWipeslnThePipes
3) GSO Approved Week of Mar 8 -14
Title: Fix A Leak Week (Date Specific March 15 - 21)
ANNUAL HouSEHOLD LEAKSWASTE Swipe up: https://www.epa.goy/watersense/fix-leak-
week#:-:text=Mark%20you r%20ca lends rs%20for%20E PA's,and%20money%20a l l%20yea r%201ong.
Tags: @Greensboro
Poll: Who's fixing leaks this week? Options: Me or Not Me
Hashtags: #FixALeakWeek, #Leaks, #SaveWater,
4) GSO Approved Week of Mar 22 - 28
Title: FOG Clogs (Date Specific for Easter April 4)
Swipe up: https://www.greensboro-nc.gov/departments/water-resources/get-
i nvolved/preventing-sewer-overf lows
STOP
& THINK Tags: @Greensboro
BEFORE YOU poll: Did you know? Options: Yeah or Nah
TOSS IT
DOWN THE SINK Hashtags: #SanitarySewer#ProtectOurPipes #SewerOverflows #DirtyWork
• .. #CommunityEducation #WaterEducation #PreventBlockages #NoGrease
#SewerBlockages #KeepWaterWorking #SewerSystem #SSO
5) GSO Approved Week of April 5 -11

SWARM Instagram GSO Approved
IT'S READY!
SEWAGE
COLLECTION &
WATER
RECLAMATION
REPORT
The City of Greensboro's 2D20
Annual Sewage Collection 8
Water Reclamation Report
shows how our system
operates, how well It
performed during the year,
what violations occurred, and
other Important information.
6) GSO Approved Week of April 19 — 22
KEEP
Title: Sewage Collection & Water Reclamation Report is Ready
Swipe up: www.greensboro-nc.gov/WastewaterReport
Tags: @Greensboro
Poll: Did you know? Options: Yeah or Nah
Hashtags: #SanitarySewer #ProtectOurPipes #SewerOverflows
#DirtyWork #CommunityEducation #WaterEducation
#PreventBlockages #NoGrease #SewerBlockages
#KeepWaterWorking #SewerSystem #SSO
Title: This Earth Day Celebrate Adopted a Stream! (Date Specific April
22)
Swipe up: https://www.greensborohttps://www.greensboro-ncgov/departments/water/departments/water
OUR =resourcesresources/met-involved/adopt-a-streaminvolved/adopt-a-stream
Tags: @Greensboro
STREAMPoll: Who's adopting a stream or hosting a cleanup? Options: Y
Hashtags: #LiveOutdoors #AdoptAStream #CommunityCleanup
#CleanOurWater #CleanWater #PreventPollution #PlasticFreeL
CLEAN40 #PickUpYourTrash #LocalWater #DrinkingWater #H20 #SafeH2
#Greensboro #ValueOfWater #Water #SafeWater #YourWater
greensboro-nc.gov/AdoptAStream #WaterQuality
eah or Nah
ife
0
7) GSO Approved Week of May 3
Title: Drinking Water Week (Date specific May 3 — 9) Add a fun "happy" graphic
Swipe up: https:/https://wwwgreensboro-ncgov/Waterncgov/Water
Tags: @Greensboro
Poll: How have you used water today?
Drinking Water Week
May2-8,2021 Hashtags: #DrinkingWaterWeek, #ThereWhenYouNeed It
8) GSO Approved Week of May 17 — 23

SWARM Instagram GSO Approved
Drain Marker Program
9) GSO Approved Week of May 31
Guilford Creek Week (Date specific June 5 — 12)
10) GSO Approved Week of June 14 — 20
SCOOP THE POOP!
Every gram ofpet wastecontains
Q
20 000,000 colonies of fecal caliform
bacteria and other pathogens thatare
harmful to human health.
C,
When walking your per, pick up the
0
waste and dispose ofit properly.
Remove it from your yard often.
Be a responsible pet owner
and Scoop the Poop toprotect
o water.
/1 h
Nh
For more Information—
w greensbomo- qov/
aoeo ,tormwater
Title: Scoop the Poop!
Swipe up: www.greensboro-nc.gov/PetWaste
Tags: @Greensboro
Poll: Who has picked it up? Be honest! Options: I have or Never
Hashtags: #Community #CommunityCleanup #BetheChange #CleanOurWater
#Streams #CleanWater #ScoopThePoop #NothingButRainDownTheDrain
#PreventPollution #PickUpYourTrash #Protect #WaterCommunity
#LocalWater #DrinkingWater #ValueOfWater #Water #SafeWater #YourWater
11) GSO Approved Week of June 28 — July 4
12) GSO Approved Week of July 12 — 18

SWARM Instagram GSO Approved
1) GSO Approved Week of July 13"
Greensboro's Drinking Water Meets or Surpasses State & Federal
Standards
I.S READv Swipe up: www.greensboro-nc.gov/CCR.
�f THE Tags: @CityofGreensboroGreensboro, @ GSOGOESGREEN
CONSUMER Question: Which reservoir does the City of Greensboro not use for
I ti CONFIDENCE drinking water?
REPORT
The City of Greensboro's Answers: Lake Higgins, Lake Brandt, Lake Mackintosh, and Lake
2019 Annual Drinking Water
quality Report contains Townsend
important
..`%' informationaboutyour
pnr,kingwater. Hashtags: #TrustTheTap #WaterlsVital #EssentialServices #LocalWater
#DrinkingWater #Water #WaterQualityReport #DrinkTap #OurWater
#SafeDrinkingWater #ConsumeRconfidenceReport #WaterLife
• 411 impressions 0 7 poll votes 0 4 visits to website
THE
ti CONSUMER
CONFIDENCE
REPORT
GOP
(n� LeNe>nB�i°
U Lqo IMCNI=rtoNn
2) GSO Approved Week of July 27'
� Adopt
-a-
� ' Stream
Adopted a Stream Lately?
Swipe up: https://www.greensboro-nc.gov/departments/water-
resources/get-involved/adopt-a-stream
Tags: @Greensboro
Poll: Who's adopting a stream or hosting a cleanup?
Options: Yeah or Nah
STREAMS Hashtags: #LiveOutdoors #AdoptAStream #CommunityCleanup
#CleanOurWater #CleanWater #PreventPollution #PlasticFreeLife
CLEAN. #PickUpYourTrash #LocalWater #DrinkingWater #H20 #SafeH2O
#Greensboro #ValueOfWater #Water #SafeWater #YourWater
greensboro-nc.gov/AdoptAStream #WaterQuality
0 238 impressions 0 11 poll votes

SWARM Instagram GSO Approved
0
;y7 x
AD
r=r
Leer®
OUR
STRe4a$
CLEAK
w,
yr N6
45,. 55-
z 238
u
KEEP
5
6
o,e4
OUR
STREAMS 1
voters
CLEAN*
Leednacarnelne
greensboro-nc.govlAdoptAStream
chdsrarey
am.ra a i�erassa
�noe,i no
7
�a'b�
iQi tM1eowilh•e no
'
3) GSO Approved Week of Aug loth
Toys K Oil Hair To Flush or Not to Flush?
Swipe up: www.greensboro-nc.gov/flushable
Gloves 2
Only Toilet Paper Tags: @Greensboro
Poll: Who has flushed wipes? Be honest!
— -
Hygiene Options: I have or Never
products
Fabric Toys Hashtags: #SanitarySewer #ProtectOurPipes #SewerOverflows #DirtyWork
#CommunityEducation #WaterEducation #PreventBlockages #NoGrease
#SewerBlockages #Heroes #KeepWaterForking #SewerSystem
#NoWlpeslnThePlpes #SSO
&Wulpressions
To Flush or
Not to Flush
oll v 483
Toys ram'
• 45 poll votes
X
^T L LL U a - 483
w
A(,
Actions taken from this story
Only foilel Paper
Link Clicks 3
Hygl.n.
Shares 1
products
Fahiic
�1t
Toys
�oi
Profile Visits 1
Sticker Taps 14
°'t
@cityoegreensboro 14
Have you flushed
wipes?
YES
NEVER HAVE
I EVER
Discovery O
483
Accounts reached with this story
Impressions 618
�,,0 X
K -K i
-- y u 0
29 16
votes for yes voles for never have
i ever
Voters
tanner varmoth
Tanner Warmoth • voted nee-,
•••
have i ever
• oz n
••• py
V
- r voted yes
Oz Conner
•achii 145
•••
Simon •voted never have i ever
- edvin.heimer
3 visits to website

SWARM Instagram GSO Approved
4) GSO Approved Week of Aug 24tn
scoop THE poop!
Every gram ofpet waste contains q 0
20,000,000 colonies of fecal cofiform
bacteria and other pathogens that are Q /
harmful to human health.
When walking your pet, pick up the O
waste and dispose of ft properly.
Remove it from your yard often.
Be a responsible pet owner
and Scoop the Poop to protect h
ourwater. U
For moreemboro-ncgo
www.g reensboro-nc.gov!
1,REEnseoR0 stormwater
752 impressions
59 votes (68% scoop the boo boo)
1
DFCOURSE NAH
68% 32
Eeery gmm ofpot wupm canmlm
Q v
�o,apo,00p[ Nespllamlmlllarm
hart of are
A
h—ftagensfhal
harmful ro human heafrh.
httoh
Whenwplkingycurp.t,pkkupthe
waste and dispose of it properly.
11--e it from your yard often.
9e a msponsibi, pei owner
ond5,X thePpap to protect our wafer.
1
I., more is —flan_`
ww.greens6oro-nc,garl
cnEnsepeo rtormweler
Scoop the Poo!
Swipe up: www.greensboro-nc.gov/stormwater
Tags: @Greensboro
Poll: Who has picked it up? Be honest!
Options: I have or Never
Hashtags: #Community #CommunityCleanup #BetheChange
#CleanOurWater #Streams #CleanWater #ScoopThePoop
#NothingButRainDownTheDrain #PreventPollution #PickUpYourTrash
#Protect #WaterCommunity #LocalWater #DrinkingWater #ValueOfwater
#Water #SafeWater #YourWater
4 people went to your website from the story
• 2 people went to your Instagram from the story

SWARM Instagram GSO Approved
S) GSO Approved Week of Sept 7th
WATER RESOURLES
STOP"N
&THINK
BEFORE YOU
TOSS IT
DOWN THE SINK
• —"ressions
• 39 votes
FOG Clogs
Swipe up: https://www.greensboro-nc.gov/departments/water-
resources/get-involved/preventing-sewer-overflows
Tags: @Greensboro
Poll: Did you know?
Options: Yeah or Nah
Hashtags: #SanitarySewer #ProtectOurPipes #SewerOverflows
#DirtyWork #CommunityEducation #WaterEducation
#PreventBlockages #NoGrease #SewerBlockages
#KeepWaterWorking #SewerSystem #SSO
1 person went to your
Instagram from the story

SWARM Instagram GSO Approved
6) GSO Approved Week of Aug 21"
Leaves in the Street Oh My!
Swipe up:
https://www.youtube.com/watch?v=o9eO240temY
Tags: @Greensboro
Poll: Did you know?
Options: Yeah or Nah
Hashtags: #Storm Drains #LeavesInTheStreets
#CityLeafPickup #Fall #NC #FallLeaves #SeasonsChange
#Cloggs #NothingButRainDownTheDrain
• 526 impressions
• 24 votes
Impressions Votes
Web visists IG visits
CCR Post
Adopt a Stream
What to flush
®1 C 7
[ 238 U 11
618 [ 451
Scoop the Poop
Grease
Leaves
2
E 1
MV2
EEF52 [ 59MM
NEV21 1 [ 39
526] IF 24
3,166
14,600 SWARM followers
• 2 people went to your website from the story

SWARM Instagram GSO Approved
185 + 14
AVG from 6 post 33