07_2018 Annual Report-Stormwater Management Program-October 2018

NEW BERN
NORTH CAROL]NA
2018 ANNUAL REPORT
For the
City of New Bern, North Carolina
Stormwater Management Program
October 2018
Submitted to:
NC DEQ/DEMLR Land Quality Section
Prepared by:
City of New Bern
Public Works Department
1004 S. Glenburnie Rd., New Bern, NC 28562
Phone: [phone]— Fax: [phone]

TABLE OF CONTENTS
1.0 INTRODUCTION 1
2.0 ILLEGAL CONNECTIONS AND DISCHARGES ELIMINATION
PROGRAM
1
3.0
NEW DEVELOPMENT AND NITROGEN REDUCTION
2
3.1
Acres of New Development
2
3.2
BMPs Constructed in 2017 - 2018
2
3.3
Summary of the City's Use of Mitigation Offset Fees
3
3.4
BMP Inspections
3
3.5
Nitrogen Baseline and Net Change
4
3.6
BMP Retrofit Locations
5
4.0
STORMWATER MANAGEMENT PUBLIC EDUCATION
PROGRAM
5
4.1
Local Public Education Program
5
4.2
Clean Water Education Partnership Program
5
4.3
Plans for the Upcoming Year (18-19)
7
5.0
HOTLINE FOR REPORTING ILLICIT DISCHARGES
7
6.0
LAND, EASEMENTS, AND LEGAL ASSURANCES ACQUIRED
FOR RIPARIAN BUFFER PROTECTION
7
7.0
SUMMARY AND ACTIONS MOVING FORWARD
7
APPENDICES
APPENDIX I Illicit Discharge, Detection and Elimination Log
APPENDIX II Maintenance Levels of Service, Schedule and Map
APPENDIX III BMP Inventory
APPENDIX IV Nitrogen Calculation Spreadsheet
APPENDIX V Public Education, Outreach, Involvement and Participation Log
APPENDIX VI CWEP FY 2017 Annual Report
City of New Bern
Stormwater Management Program
2018 Annual Report

1.0 Introduction
This report is a brief summary of the yearly progress of the Stormwater Management Program of
the City of New Bern. The City of New Bern adopted the current Stormwater Ordinance on
March 13, 2001 to meet the requirements of the Neuse Riparian Buffer Rule (15A NCAC
2B.0233) and the Neuse Stormwater Rule (15A NCAC 2B.0235). This report will summarize
the actions of the Stormwater Management Program, from July 1, 2017 until June 30, 2018. This
time frame will be referred to in the following report as the current reporting year.
In June 2012, the City of New Bern created a Stormwater Maintenance Division, within the
Public Works Department. The Stormwater Maintenance Division is responsible for the
maintenance of over 60 miles of storm drain piping, 80 miles of drainage ditches, 4000 drainage
structures and 6 stormwater pump stations. The Stormwater Maintenance Division is responsible
for making a variety of repairs and upgrades to the City's drainage system as well as the annual
inspection of over 200 stormwater facilities within the City of New Bern. The Stormwater
Division consists of six full time employees, one or two temporary employees, and three inmate
laborers.
2.0 Illegal Connections and Discharges Elimination Program
Since 1983, the City of New Bern has had a Stormwater Drainage Maintenance Team. In
addition to completing the necessary repairs and the needed new improvements to the
stormwater collection and maintenance system, this group of individuals have also been
screening for illicit connections to the stormwater collection system. During the beginning years
of this program (1983-1988), a significant amount of illicit connections and/or illegal discharges
were discovered and repaired or removed as needed. During this reporting year no illegal
connections and no illegal discharge were discovered during this reporting year.
In an effort to be more consistent, the Stormwater Division has divided the City into four
working zones. Each month staff concentrates their maintenance efforts in a particular zone.
Included in Appendix II, is the levels of service document, maintenance schedule, and the zone
map. Maintenance logs are kept by the Stormwater Division identifying the completion dates of
inspections conducted in the entire city. During these inspections, staff screens the stormwater
system, including any streams, for illicit connections and illegal discharges.
As part of the Stormwater Management Program, the City is required to prioritize areas of the
City in which to conduct dry weather field screening for illegal discharges and illicit
connections. The U. S. Army Corps of Engineers (USACE) completed creating maps of the
entire city in 2010. These maps include but are not limited to:
a. Location of sanitary sewers in the areas of major stormwater collection systems and
the location of areas not served by sanitary sewers
b. Blue line waters
c. Land uses (categorized but not limited to as undeveloped, residential, commercial,
agriculture, industrial, institutional, publicly owned open space and others...)
d. Major stormwater structural controls
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e. Known NPDES permitted discharges to the stormwater collection system
The USACE mapping covered approximately 70% of the City. The information obtained from
the USACE is being incorporated into the City's internal GIS database. This process is about
80% complete and will be released for public use in the next few years.
In addition, City Staff are also conducting GPS mapping of the remaining areas of the City not
covered by the USACE project as well as mapping stormwater BMPs installed prior to 2001.
This overall information is to be utilized to inventory the City Stormwater System and create a
comprehensive Capital Improvements Plan.
During the upcoming year, the Stormwater Drainage Maintenance Team will utilize these maps
created by USACE and others from its GIS office to locate illicit connections found during
routine maintenance activities, as they have in the previous year. In addition, these maps will be
utilized to locate and identify illegal discharges and illicit connections during the dry weather
screenings. Once an illicit discharge or connection is discovered, the City will ensure the
discovery is removed on a timely basis by following the notification and enforcement procedures
specified in the City's Stormwater Ordinance.
3.0 New Development and Nitrogen Reduction
3.1 Acres of New Development
Since April 13, 2001, the City has received a number of plans for planned future developments.
All submitted developments disturbing greater than 0.5 acres are required to obtain a Stormwater
Permit from the City of New Bern.
During the July 1, 2017 until June 30, 2018 permit cycle six developments were issued plan
approval.
3.2 BMPs Constructed in 2017 - 2018
Since the adoption of the Stormwater Ordinance on March 13, 2001, the City of New Bern
requires all new developments over 0.5 acres to apply for a Stormwater Permit. As part of this
application, the developer may be required to utilize a structural best management practice
(BMP) to reduce peak stormwater outflow and reduce total nitrogen loading.
It is the duty of the Stormwater Administrator to keep an inventory of all BMPs implemented
and constructed. As of June 30, 2018, a total of 118 developments were required to implement
one or more BMPs to meet the requirements of the ordinance during the current reporting year.
Attached in Appendix III, is the BMP Inventory which includes site names and BMP types.
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2018 Annual Report

3.3 Summary of the City's Use of Mitigation Offset Fees
If the designers of a new development deem to be unable to reduce the total nitrogen export
below the maximum limits as set by the City of New Bern Stormwater Ordinance (March 13,
2001), the owners may make a one-time mitigation offset payment to the City of New Bern and
the Wetland Restoration Fund (North Carolina Ecosystem Enhancement Program) or available
mitigation bank located in the Neuse River watershed in which the applicant is seeking credit.
Currently, fees collected by the City are being utilized to cover the costs of implementing the
Stormwater Management Program and pay for application and plan reviews.
In the upcoming fiscal year, the City plans to use the fees collected to cover the expanding
program costs. These costs will include BMP inspections, public education programs,
consulting, program advertising, etc... associated with the nitrogen removal regulations and the
Neuse Stormwater and Riparian Buffer Rules.
Table 1 below summarized the nitrogen reduction payments made to the North Carolina
Ecosystem Enhancement Program (NCEEP) or available mitigation banks. It should be noted
the City of New Bern only requires payment be made for the required nitrogen reduction amount
and payments are made at the current rate. However, the City does require a copy of the sales
affidavit prior to construction.
Table 1: Summary of N Load lbs. Purchased & Fees
City of New
Offset N Load
Site
Bern Permit
City Offset Fee
(lbs.) to NCEEP or
#
mitigation bank
Water Resources Facility
113
$400.00
$0.00
Karen Baptist Church
114
$1,200.00
$0.00
Excel Learning Center
115
$3,734.11
$6,472.31
Bendigo Bay @ Bluewater
116
$1600.00
$0.00
Rise
Carolina Colours Dog and
117
$1,401.39
$0.00
R.V. Park
United Self Storage — Trent
118
$5,654.62
$0.00
Center
Various small developments
that are less than 0.5 acres in
Exempt
Exempt
$0.00
disturbed acreage.
TOTALS
$13,990.12
$6,472.31
3.4 BMP Inspections
In order to assure the future impact of utilizing BMPs in new developments, the City is
performing inspections on each BMP installed after April 13, 2001. Upon completion of
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2018 Annual Report

construction for each new development, a representative of the Stormwater Management
Program performs an initial inspection to insure each BMP has been constructed and is in
working order as designed. Around the date of the initial inspection each year, an annual
inspection is performed on each BMP listed on the above mentioned BMP Inventory to ascertain
if all required maintenance is being performed on the BMP and no damage has been sustained by
the BMP to affect its function. If a BMP is found to be in need of maintenance or is failing, the
owner will be notified as such and have 45 days to reply on the planned action for repairs. If the
owner refuses to comply with the City's request, the City has the right to make the repairs
themselves and then charge the costs of the repair as an assessment against the property as
dictated in the Stormwater Ordinance (March 13, 2001). A copy of the BMP inventory can be
found in Appendix III.
During the current cycle NO annual inspections were performed on private BMPs. This was
primarily due to being understaffed. Others were difficult access such as underground devices or
recently completed. The inspection program is being reevaluated and will be revised.
Consideration is being given to self -certifications and City inspections only once every 5 years.
The tracking system for BMPs has primarily been redeveloped and is being refined and verified.
It is anticipated this new system will minimize or eliminate the number of BMPs missed for
inspections.
3.5 Nitrogen Baseline and Net Change
As a part of the annual reporting requirements, a nitrogen baseline and net change in nitrogen
export must be calculated. This data is based upon predeveloped land uses, post developed land
uses, and planned BMP's and pounds of nitrogen purchased. Below is a table summarizing the
Nitrogen Baseline and Net Change for the City of New Bern for the current reporting year, It
should be noted this data only includes those developments required to obtain a stormwater
permit. Those developments below the thresholds for requiring a stormwater permit are not
included. A supporting calculation spreadsheet can be found in Appendix IV.
Table 2: Summary of Nitrogen Baseline and Net Change
(July 1, 2017 to June 30, 2018)
Nitrogen Baseline
427.451bs./yr.
Total Acreage of All Sites
151.33 acres
Post development Nitrogen loading without BMPs
538.1 lbs. / yr.
29.113 lbs./ac/ r.
Post development Nitrogen loading with BMWs
234.25 lbs. / yr.
14.54lbs./ac/ r.
Pounds of Nitrogen purchased
236.2 lbs. / yr.
Net Change in Nitrogen
-42.951bs. / yr. or 110%
Net Reduction in Nitrogen due to BMPs
303.91bs. / yr.
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3.6 BMP Retrofit Locations
It is the duty of the Stormwater Administrator to identify a minimum of two (2) locations
annually within existing developed areas suitable for retrofitting of stormwater BMPs for the
reduction of nitrogen exports and benefit the overall water quality of the watershed.
During the 2017-2018 reporting cycle no retrofit projects were designed or constructed.
4.0 Stormwater Management Public Education Program
4.1 Local Public Education Program
Since the adoption of the Stormwater Ordinance on March 13, 2001, the City of New Bern has
had in place an active public education program dealing with the Neuse River Rules and
Stormwater Management. As a follow up to the developer orientation seminar held in April of
2001, the City has conducted presentations on the Neuse River Rules and Stormwater
Management and the importance of the Nitrogen reduction for several civic organizations
including:
• New Bern/Craven County Real Estate Agents Association
• Swiss Bear Downtown Revitalization Corporation
• Craven County Builders Association
• Craven County Chamber of Commerce
• Craven Early College
During these presentations the City continued to emphasize the proper storm drain marking
procedures utilizing the appropriate adhesive stickers.
Appendix V provides dates and participation for various public education, outreach, involvement
and participation events during the current reporting year.
The City of New Bern continues to educate the public regarding stormwater management
through its government channel broadcasted on the local cable network.
4.2 Clean Water Education Partnership Program
In addition to the local public education program, the City of New Bern is a member of the Clean
Water Education Partnership (CWEP) Program. The CWEP Program is a cooperative non -point
source pollution education and awareness campaign involving 36 different local governments,
state agencies, non-profit organizations, and a regional council of governments in North
Carolina. The CWEP Program has been established through the cooperative efforts of the
organizations listed below:
• Apex
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• Benson
• Butner
• Carrboro
• Cary
• Chapel Hill
• Chatham County
• Clayton
• Creedmoor
• Durham
• Durham County
• Fuquay-Varina
• Garner
• Goldsboro
• Havelock
• Hillsborough
• Holly Springs
• Hope Mills
• Johnston County
• Kinston
• Knightdale
• Morrisville
• Nash County
• New Bern
• Oxford
• Pittsboro
• Raleigh
• Rocky Mount
• Roxboro
• Smithfield
• Spring Lake
• Tarboro
• Wake Forest
• Wayne County
• Wendell
• Zebulon
• Triangle J Council of Governments (Program Manager)
• NC Department of Environment and Natural Resources:
Nonpoint Source Management Program -Office of Environmental Education
Together, these organizations have provided all of the funding support for the program. Details
of the CWEP outreach programs and campaigns as well as the financial report can be found in
the CWEP Fiscal Year 2017 Annual Report provided in Appendix VI.
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4.3 Plans for the Upcoming Year (18-19)
The City of New Bern will continue to expand the public education program currently in place.
Plans for the upcoming year call for continued participation in the CWEP Program. Also,
presentations will be made to as many civic and public groups as possible to educate the public
of the City on the Neuse River Rules and Stormwater Management and the importance of the
Nitrogen reduction. The City hopes these efforts will enable the citizens of the City to be more
open to improving water quality and the overall environmental state of the Neuse River.
5.0 Hotline for Reporting Illicit Discharges
As part of meeting the requirements of Neuse River Stormwater Rules, the City of New Bern
established in 2002, a hotline for the public to report illicit discharges into the City's stormwater
system. This hotline utilizes an existing number in the City of New Bern Public Works
Department (252-639-7501). Callers with complaints are directed to the Stormwater
Administrators extension.
In the instances a call is made after office hours or during a holiday, a recording is heard
directing the callers to leave a message or call an optional number in the case of an emergency.
The optional number allows for a caller to speak to a "live" person who will assist in contacting
the appropriate parties.
During the 2017-2018 reporting year, 216 calls were received on the hotline. These calls dealt
mostly with drainage problems associated with storm drains, ditches, and property development.
There were a few calls associated with illegal dumping. After each call is received, the reported
incident is investigated and appropriate actions taken per the findings of the investigation.
6.0 Land, Easements, and Legal Assurances Acquired for Riparian Buffer
Protection
Since October 1, 2001, the City of New Bern did not acquire any land, easements, or legal
assurances for riparian buffer protection. However, in the upcoming year, the City will correct
and update the current riparian buffer map as any land, easements, or legal assurances are
acquired or as corrections to the existing map are needed.
Currently the City of New Bern requires final plan submissions contain delineated riparian
buffers to be shown and a Declaration of Covenants be recorded for all new developments
containing a BMP. The Declaration of Covenants puts in -place a legal agreement to assure the
maintenance, upkeep, and designed operations of all BMPs, including those sites with riparian
buffers.
7.0 Summary and Actions Moving Forward
During the current reporting cycle the City of New Bern has continued to struggle with
implementation of their Stormwater Management Program. Hindrances to program
implementation include staffing and budget challenges. In the upcoming reporting cycle the City
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of New Bern will become responsible for beginning implementation of the NPDES Ph. II permit
issued March 2016. As part of the NPDES Ph. II implementation the Stormwater Administrator
will reevaluate program elements and seek new methods of achieving compliance. Additionally,
effort will be made to educate the citizens, City staff, City Management and the elected officials
on the importance of the environmental regulations the City is subject to and the need for a
sustainable program.
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Appendix I
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

During this reporting year no illegal
connections and no illegal discharge
were discovered during this reporting
year.
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Appendix II
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Work Order
Class Work Order Description
Ditch Red Oak Drive 3595 - Please call Ms. Moore (638-2864) regarding drainage in her area, which
Maintenance flooded her property during the recent rains. She said ditches do not drain properly in her
(SW) area and asked what can be done to correct this issue.
Ditch Racetrack Road 1726 - Ronnie Lovick (671-0089) asked city to inspect his ditch at rear of his
Maintenance home - not draining properly. He said when the city worked on ditch near Latitude Church,
(SW) 1732 Racetrack Rd., it caused drainage issue with his ditch.
Vac. truck
work (SW) Parks & Recreation Glenburnie Park - Wash Down Bay - clean drain out per Matt Montanye.
Ditch
Maintenance Mrs. Kenneth Hale of 1505 Hazel Ave. reporting trash, boogie board, etc. in ditch. Needs
(SW) cleaning. Worried about backup when it rains due to debris. Phone [phone]
Ditch
Maintenance Clark Street 107 - Ms. Heinz (252-402-4376) clean ditch behind this home by hand. Then
(SW) introduce some wetlands plants hopefully to help control mosquito population..
Storm Pipe
Repair (SW) Tatum Drive 900 block - sink hole reported by Matt Montanye near storm drain.
Aquatic
Weed
Spraying
(SW) Elizabeth Avenue 3619 - clean ditch behind home per Ms. Lee's request (637-3618)
Vac. truck
work (SW) Sara Circle 225, Olde Towne - storm drain blocked per Mr. Pridgen (636-7447)
Aquatic
Weed
Spraying Chestnut Avenue -1803 - Janet Trice - said ditch beside and around home has not been
(SW) cleaned out in over a year. Phone [phone]. Wants status of when will be done.
Aquatic
Weed Fairview Apt, 2924 Brunswick Ave. - Please call Penny Stubman (636-0005) regarding who
Spraying should maintain ditch behind their apartments that runs from Brunswick Ave. to Neuse Blvd.
(SW) (behind Food lion & Carolina Quick Lube she said)
Ditch
Maintenance Norwich Road 3604 - clean debris (limbs, leaves etc...) from ditch beside their home per Ms.
(SW) Walker (636-2612)
Trapping
(SW) 5 beavers
Trapping
(SW)
Wetlands
Maintenance
(SW)
Ditch
Maintenance 1901 Nelson St - but at Nelson & McKinley - Mark Pearson said drain pipe appears to be
(SW) clogged due to water staying backed up and not draining. Phone [phone].
Ditch
Maintenance Storm drain blocked between 3607-3609 Windy Trail per Mr. Wallace (637-7942 / 3611 Re -
(SW) grade ditch downstream of this pipe invert.
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Ditch
Maintenance Ticino Road 109 - Mr. Hutto (910-376-1639) asked city to please check storm drains on their
(SW) street. He said streets flood when they get heavy rains.
Mrs. Bryant of 1711 Dillahunt St. said at end of her street there is a ditch that needs cleaning.
Ditch Says you will probably have to get to it thru Clark Ave. side. Said has not been cleaned over a
Maintenance year. Phone [phone]
(SW)
Ditch
Maintenance 2413 Thomas Avenue - Mrs. Mildred Mills - Ditch to left of home and to back of property
(SW) grown up and needs cleaning. Phone [phone]
Storm Inlet Please inspect opening in front of 1511 North Craven next to drainage box per Alderman
Repair (SW) Blackinston.
Trapping
(SW) 4 beavers captured
Vac. truck 2508 Fairwoods Lane - 252-288-4616 - Mr. Steve Melin reporting drainage issue. Inspect and
work (SW) clear pipe under Amhurst near this property.
Storm Inlet
Repair (SW) 2508 Fairwoods Lane - Inspect and if needed repair sinkhole at storm inlet box.
Ditch Preakness Place 3407 - Ms. Keslar (252-658-1519) asked city to inspect their storm drains and
Maintenance explain why streets flood during heavy rains. She said her neighbor's home across street
(SW) flooded recently during the heavy rains.
Kings Way 1007-B - Mr. Leahy called (288-4793) asked city to check canal between Kings Way
& Cherry Lane. He said neighbors put tree debris in it months ago and it seems to be blocked.
Ditch And he asked city to check drainage way between Simmons Street & Cherry Lane, which still
Maintenance may have issue where culvert was crushed and repaired.
(SW) Also, Mr. Leahy said their street flooded during the last heavy rains.
Ditch Longview Drive 1204-06 at Sherwood Ave. - Mr. Brinson (670-8842/638-5990) reported there
Maintenance is tree debris blocking pipe in ditch behind his home and it flooded his property during the
(SW) last heavy rains they had.
Ditch 1014 Kings Way - Ms. Horn (474-5381) reported her neighbor on right if facing her home is
Maintenance dumping their yard debris on storm drain in front of their home which is causing their street
(SW) and properties to flood.
Vac. truck
work (SW) Clean catch basins in the vicinity of 1503 Laurel St.
Ditch
Maintenance Windy Trail 3611 - Please call Mr. Thad Wallace (637-7942) regarding ongoing flooding issue
(SW) on Windy Trail.
Ditch
Maintenance 2606 Oaks Rd - Tom Tenny - 252-675-9952 -Re- grade ditch along front of city property next
(SW) this address.
Vac. truck 2606 Oaks Rd - Tom Tenny - 252-675-9952 - Vac and rod pipe from box to ditch at this
work (SW) address.
Storm Inlet
Repair (SW) Cranberry Lane 3512 - Mr. Skinner called (703-314-8427) Install concrete flume.
Ditch
Maintenance
(SW) Meadowview Drive 108 - Mr. Simmons (626-7518) Re -grade ditch behind this address
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Storm Inlet 7th Street - there is a hole in asphalt and it's sinking in near storm drain between 113 & 115
Repair (SW) 7th Street per Mr. Williard (671-3858 / 105 7th St.)
Storm Pipe Huge sink hole formed over weekend next to back drainage pond on Weathersby Drive in
Repair (SW) Brices Crossing per HOA leader Christie. Phone [phone]
Ditch Trent Road 3206 - Ms. Harker (638-2396) asked if city can please clean out brush/weeds at
Maintenance end of ditch between their property that runs to canal in rear that drains to Red Robin Lane.
(SW) She said the State used to keep it clean, but said the city should maintain it now.
Vac. truck Ruth Avenue - storm drain blocked in 500 block behind Riverside Hardware per Mr. Phaup
work (SW) (633-2672)
Ditch
Maintenance 4913 Creekside Drive -Cypress Shores - James Seltzer - Phone [phone] - On this corner
(SW) lot the outfall of the ditch is cover by sediment needs re -grading.
Ditch
Maintenance Emmen Road 100 - Mr. Carnes called (634-3570) Take a shovel and dig out in front of the pipe
(SW) so water will flow then weed eat if necessary.
Ditch
Maintenance Magnolia Drive 2906 - Ms. Jackson (259-0320) asked city to remove dirt that has washed
(SW) down in ditch in front of her home. Dirt is clogging up ditch she said.
Storm Pipe Maria with Lido Properties getting complaints sink hole forming near storm drain across from
Repair (SW) 114 Nathan Tisdale Lane. Has had several calls. Getting worse
Storm Inlet
Repair (SW) sink hole by storm drain across from Church Hill Ct. reported by Mrs. Froelich - 252-626-6666
Ditch
Maintenance 301 N. Glenburnie Rd -Joe Metts - ditch needs to be cleaned out. Appears to have tree in it.
(SW) Phone [phone]
Ditch
Maintenance Taberna Way 506 - Ms. McFerron (636-8345) Re -grade ditch Next to property and install rip -
(SW) rap to slow down water speed where needed
Ditch
Maintenance 109 Scamozzi Drive - Arcadia Village - Martha Casner - 252-638-6644 - Crew is to check every
(SW) ditch and swale in arcadia village and cut as needed
Ditch
Maintenance Magnolia Drive 2907 - Please call Ms. Edwards (636-3813) regarding odor in her ditch. She
(SW) said city did water and sewer pipe work in her area a while back.
Trapping
(SW) 4 nutria 2 beavers this month
Trapping
(SW)
Trapping
(SW) 7 muskrats 3 nutria
Pump Repair
(SW) Repair 14 HP pump for E. Rose St. pumping station.
Ditch
Maintenance Residents pick up debris along Trent Creek Road. Shingles etc are laying by ditch area. Joyce
(SW) 401-447-0342
Trapping
(SW)
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Vineyard Drive 820 - Mr. Thompson (634-9626) reported street is sunk in by storm drain
Storm Inlet across street from his home and is concerned there is an issue with the storm drain which
Repair (SW) may cause a washout.
Storm Inlet National Court Drive 610 - Mr. Raynor (229-0292) reported storm drain lid is missing in front
Repair (SW) of his home.
Trapping
(SW)
Ditch
Maintenance 212 N. 2nd Avenue - Jerome Terrell - said he just moved in but the ditches in front of home
(SW) need to be cleaned out. All clogged with leaves. Phone [phone]
Trapping
(SW)
Trapping
(SW) 1 muskrat 4 nutria 5 beaver
Ditch 712 Chattawka Lane - owned by Rosetta Moore - her son Calvin lives there and said back in
Maintenance summer during storm a tree fell and fell into ditch. Needs to be cleaned out but also thinks
(SW) ditch needs to be deeper so water will not stand in yard. Phone [phone]
601 Hancock Street - Sam Skarote [phone]) reported storm drain at corner Hancock
Vac. truck and Johnson is clogged and won't go down. He said he tried to sweep and shovel it out but
work (SW) can't get it clear.
Ditch Spencer Avenue 1915 - Ms. Bullock (671-3012) asked city to inspect drainage ditch at rear of
Maintenance her property. She said it stays full and is concerned it may flood if they get heavy rains. She
(SW) said there are storm drains near this area also that may need to be cleaned out.
Ditch
Maintenance
(SW) 3114 Elizabeth Avenue - inspect ditch behind home per Mr. Salsman (259-5535)
Trapping
(SW)
Storm Inlet
Repair (SW) 601 Hancock St.- Raise and install grate on buried Catch basin
Storm Pipe
Repair (SW) The Corner of Neuse ave. and National- Extended drainage pipe on the corner.
Ditch 3445 Belmont Blvd. - Mr. Block (229-5717) asked city to inspect ditch at rear and side of his
Maintenance property. He said weeds/grass is growing tall and didn't want it to cause drainage issues in
(SW) the future if not maintained properly.
Ditch
Maintenance Ms. Casassa of 1208 Colony Dr. wants ditch between apts. and Food lion cleaned out. If not
(SW) City's responsibility then wants owner to be contacted to -clean. Phone -
Vac. truck 815 Lees Avenue - Ms. Moore's daughter, Ms. Mann (638-4318), reported storm drain is
work (SW) blocked up with trash/water at street in front of her mother's home.
Ditch
Maintenance Kingswood Villas, 1104 Karen Drive - Clean and clear city ditches around this apartment
(SW) complex
Vac. truck 811 Lees Avenue - drain blocked per Ms. Duncan (259-6338) in front of her home. She said
work (SW) water backs up onto her property when it rains.
Ditch
Maintenance 2505 Trent Road - Mr. Bordeau (229-8713) Re -grade ditch and clean culvert at this address.
(SW) ensure positive flow to canal
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Ditch Beacon Hill road 1004 - Ms. Fischer reported that her ditch at rear of their properties has not
Maintenance been cleaned for several years and asked city to clean it so it will drain their neighborhood to
(SW) Haywood Creek.
Vac. truck 3305 Elizabeth Avenue - Storm drain blocked and water flooded street Monday per Ms.
work (SW) Bottone (229-4729)
Ditch
Maintenance
(SW) 3305 Elizabeth Avenue - Clean or re -grade ditch that drain the street at this location
Trapping
(SW)
Storm Pipe
Repair (SW) 619 Hancock Street - sinkhole near storm drain per Andy Bronokowski (671-6086)
1415 Tatum Drive - Chris Creel (571-1433) with Piggly Wiggly reported there is a sinkhole
Storm Inlet near storm drain at edge of sidewalk within their parking lot. He has placed safety cone over
Repair (SW) hole until city confirms if it is city or private for maintenance/repair.
Ditch
Maintenance 3008 - 3010 Madison Avenue - Mr. Milliken (670-6852) asked city to clean out their ditch in
(SW) front of homes - water not draining properly
Ditch
Maintenance
(SW) Re -grade ditch on the corner of Racetrack Rd. & Neuse Blvd.
Ditch
Maintenance 2103 Country Club Rd - Ms. Stancil - 704-281-0573 - Said crew cleared front of ditch but not
(SW) back part of ditch. Wants status.
Ditch 713 Taberna Circle - Mr. Cullipher (638-6701) asked city to inspect and clean out culvert at
Maintenance Ticino & Walden and also down towards country club as well. He said they are holding water,
(SW) not draining.
Ditch
Maintenance Dress up around new pipe on Chestnut ave. in Pembroke. Dressed Up With Clean Topsoil
(SW) around both sides of new pipe we installed..
Ditch
Maintenance 1723 Washington St - Norma Spruell - 252-514-2015 - ditch behind Insure the Flow line is
(SW) clear and flowing
Vac. truck 2111 Spencer Avenue - storm drain blocked in front of home at street per Ms. Garner (478-
work (SW) 737-5896). She said water flooded street/property during last heavy rains.
River Road & Edwards Way - Mr. Kaylor (637-6478) reported ditch tile is clogged up with
Vac. truck debris. He tried to pull some of it out, but it still needs more cleaned out. He left debris by
work (SW) street at this site for Stormwater Division to remove this week.
Aquatic
Weed
Spraying 2501 New Bern Avenue - Mr. Cox (617-7810) asked city to spray his ditch for overgrown
(SW) weeks. He said it was sprayed last year and asked if it can be done again soon.
Aquatic
Weed
Spraying
(SW) 124 Mellen Road - Ms. Guinvan (636-1925) spray rocks
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

Ditch
Maintenance 2505 Fairwoods Lane - debris blocking ditch behind their home per Ms. McFayden (622-7983)
(SW) the city is only responsible for the part of the ditch that carries street water.
Ditch
Maintenance
(SW) Mow ditch at Stanley White Rec Center - clear brush along canal
Aquatic
Weed
Spraying Gladys Wright - 1320 Queen Ann Lane - 252-637-2184 - ditch at end of cul-de-sac in front of
(SW) her home needs mowing. She not able to do it
Ditch
Maintenance
(SW) Innisbrook Court 106 - Re -grade ditch along the rear of Innisbrook Ct.
Ditch
Maintenance 500 Taberna Way -Jason Raper 571-264-8540- Mow easement and regrade ditch from street
(SW) to pond.
Ditch
Maintenance 113 Innisbrook Court - Mr. Bartholomew (672-0389) reported debris blockage in ditch behind
(SW) their homes between 108-110 Innisbrook Court. He was water backed up during heavy rains.
City of New Bern Appendix II
Stormwater Management Program
2018 Annual Report

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Stormwater Management Program
2018 Annual Report

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Stormwater Management Program
2018 Annual Report

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Stormwater Management Program
2018 Annual Report

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Stormwater Management Program
2018 Annual Report

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Stormwater Management Program
2018 Annual Report
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Stormwater Management Program
2018 Annual Report
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Appendix II

Appendix III
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

Asset Number Asset Name Asset Class Asset Type
07-2015- Stormwater
000001 SW Permit #01 - Neuse River Kingdom Hall #1 BMP Bio retention
07-2015-
Stormwater
000002
SW Permit #01 -
Neuse River Kingdom Hall #2
BMP
Bio retention
07-2015-
Stormwater
000003
SW Permit #02 -
West Thurman Road Fire Station
BMP
Wet Detention Basin
07-2015-
Stormwater
000004
SW Permit #03 -
BSH Corporation #1
BMP
Bio retention
07-2015-
Stormwater
000005
SW Permit #03 -
BSH Corporation #2
BMP
Wet Detention Basin
07-2015-
Stormwater
000006
SW Permit #04 -
Carolina Ortho. Assoc. #1
BMP
Bio retention
07-2015-
Stormwater
000008
SW Permit #04 -
Carolina Ortho. Assoc. #3
BMP
Grassed Swale
07-2015-
Stormwater
000007
SW Permit #04 -
Carolina Ortho. Assoc.#2
BMP
Bio retention
07-2015-
Stormwater
000009
SW Permit #05 -
Newman Road Extension
BMP
Unknown
07-2015- Stormwater
000038 SW Permit #06 - Sellhorn Ph. IV Sec. 1-2 #1 BMP Wet Detention Basin
07-2015-
000039 SW Permit #06 - Sell horn Ph. IV Sec. 1-2 #2
07-2015-
000040 SW Permit #07 - New Bern Church of God
07-2015-
000041 SW Permit #08 - Eastern Nephrology
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Grassed Swale
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Wet Detention Basin
Appendix III

07-2015-
Stormwater
000042
SW Permit #09 -
Craven Regional Medical Center
BMP
Dry Detention Basin
07-2015-
Stormwater
000045
SW Permit #11 -
Belle Oaks #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000044
SW Permit #11 -
Belle Oaks #2
BMP
Wet Detention Basin
07-2015-
Stormwater
000043
SW Permit #11 -
Belle Oaks #3
BMP
Wet Detention Basin
07-2015-
Stormwater
000046
SW Permit #11 -
Belle Oaks #4
BMP
Grassed Swale
07-2015-
Stormwater
000047
SW Permit #11 -
Belle Oaks #5
BMP
Grassed Swale
07-2015-
Stormwater
000048
SW Permit #11 -
Belle Oaks #6
BMP
Grassed Swale
07-2015-
Stormwater
000049
SW Permit #11 -
Belle Oaks #7
BMP
Restored Riparian Buffer
07-2015-
Stormwater
000056
SW Permit #12 -
Holton Dental Clinic
BMP
Grassed Swale
06-2016-
Stormwater
000236
SW Permit #13B
- Surrey Downs #2 (Pond 2)
BMP
Wet Detention Basin
06-2016-
Stormwater
000235
SW Permit #13B
- Surrey Downs II #2 (Pond 1)
BMP
Wet Detention Basin
07-2015-
Stormwater
000057
SW Permit #14 -
Home place II & III
BMP
Wet Detention Basin
07-2015-
Stormwater
000092
SW Permit #15 -
Temple Baptist #3
BMP
Wet Detention Basin
07-2015-
Stormwater
000093
SW Permit #15 -
Temple Baptist #4
BMP
Grassed Swale
07-2015-
Stormwater
000094
SW Permit #15 -
Temple Baptist #5
BMP
Grassed Swale
07-2015-
Stormwater
000090
SW Permit #15 -
Temple Baptist Church #1
BMP
Wet Detention Basin
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

09-2015-
Stormwater
000213
SW Permit #15 -
Temple Baptist Church #2
BMP
Grassed Swale
08-2015-
Stormwater
000151
SW Permit #16 -
Twin Rivers YMCA
BMP
Grassed Swale
07-2015-
Stormwater
000058
SW Permit #17 -
Eckerd - Sonic - Zaxby's
BMP
Wet Detention Basin
07-2015-
Stormwater
000059
SW Permit #18 -
New Bern Heart Center #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000060
SW Permit #18 -
New Bern Heart Center #2
BMP
Grassed Swale
07-2015-
Stormwater
000071
SW Permit #19 -
B/S/H Parking Addition #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000072
SW Permit #19 -
B/S/H Parking Addition #2
BMP
Bio retention
07-2015-
Stormwater
000073
SW Permit #19 -
B/S/H Parking Addition #3
BMP
Bio retention
08-2015-
Stormwater
000152
SW Permit #20 -
Walgreens #1
BMP
Bio retention
08-2015-
Stormwater
000153
SW Permit #20 -
Walgreens #2
BMP
Bio retention
11-2016-
Stormwater
000253
SW Permit #20 -
Walgreens #3
BMP
Grassed Swale
07-2015-
Stormwater
000074
SW Permit #21—
Badcock Furniture
BMP
Wet Detention Basin
11-2016-
Stormwater
000244
SW Permit #22 -
Sell horn, Ph. 4, Sec. 3-5
BMP
Wet Detention Basin
08-2015-
Stormwater
000150
SW Permit #23 -
Hidden Harbor
BMP
Wet Detention Basin
08-2015-
Stormwater
000130
SW Permit #24 -
Creekside VLG, Sec. One #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000131
SW Permit #24 -
Creekside VLG, Sec. One #2
BMP
Wet Detention Basin
City of New Bern
Appendix
III
Stormwater Management Program
2018 Annual Report

08-2015
000132
08-2015
000133
07-2015
000050
08-2015
000135
08-2015
000134
08-2015-
000119
01-2016
000229
01-2016
000228
01-2016
000224
01-2016-
000225
01-2016-
000226
06-2016-
000240
Stormwater
SW Permit #24
- Creekside VLG, Sec. One #3
BMP
Stormwater Wetland
Stormwater
SW Permit #24
- Creekside VLG, Sec. One #4
BMP
Grassed Swale
Stormwater
SW Permit #25
- The Meadows
BMP
Wet Detention Basin
Stormwater
SW Permit #26
- AFM Investments #2
BMP
Bio retention
Stormwater
SW Permit #26-
AFM Investments #1
BMP
Bio retention
Stormwater
SW Permit #27
- Fire Training Grounds
BMP
Dry Detention Basin
Stormwater
SW Permit #28 -
Bayberry/Spring Green - 28M #2
BMP
Grassed Swale
Stormwater
SW Permit #28 -
Bayberry/Spring Green #1
BMP
Wet Detention Basin
Stormwater
SW Permit #28 -
C.C. Amenity Campus #1
BMP
Wet Detention Basin
Stormwater
SW Permit #28 -
C.C. Amenity Campus #2
BMP
Wet Detention Basin
SW Permit #28 - C.C. Amenity Campus #3
SW Permit #28 - C.C. Shopping Center #1
01-2016-
000219 SW Permit #28 - Celadon - 28E
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Grassed Swale
Stormwater
BMP Stormwater Wetland
Stormwater
BMP Grassed Swale
Appendix III

01-2016-
000227 SW Permit #28 - Cerise - 28L
01-2016-
000222 SW Permit #28 - Cobblestone - 28H
01-2016-
000220 SW Permit #28 - Forest Reach - 28F
01-2016-
000223 SW Permit #28 - Indigo Lakes - 28J
Stormwater
BMP Grassed Swale
Stormwater
BMP Grassed Swale
Stormwater
BMP Grassed Swale
Stormwater
BMP Grassed Swale
01-2016- Stormwater
000218 SW Permit #28 - Periwinkle/Sage/Waterscape - 28C BMP Grassed Swale
01-2016- Stormwater
000216 SW Permit #28 - Sienna Woods - 28B BMP Grassed Swale
01-2016-
000217 SW Permit #28 - Sienna Woods - 28D
01-2016-
000221 SW Permit #28 - Viridian Trace - 28G
11-2016-
000246 SW Permit #281 - C.C. Carolina Commons #2
11-2016-
000245 SW Permit #281 - C.C. Carolina Commons #1
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Grassed Swale
Stormwater
BMP Grassed Swale
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Wet Detention Basin
Appendix III

09-2016-
Stormwater
Level Spreader & Veg. Filter
000242
SW Permit #28N
- C.C. Shopping Center #2
BMP
Strip
08-2015-
Stormwater
000111
SW Permit #29 -
Jimmies Creek Com. Par. B #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000112
SW Permit #29 -
Jimmies Creek Com. Par. B #2
BMP
Bio retention
08-2015-
Stormwater
000120
SW Permit #30 -
Wyndsor Park
BMP
Wet Detention Basin
11-2016-
Stormwater
000247
SW Permit #31 -
New Bern Sporting Goods #1
BMP
Dry Detention Basin
08-2015-
Stormwater
000101
SW Permit #31 -
New Bern Sporting Goods #2
BMP
Grassed Swale
08-2015-
Stormwater
000102
SW Permit #31
- New Bern Sporting Goods #3
BMP
Grassed Swale
08-2015-
Stormwater
000136
SW Permit #32
- Craven Community College
BMP
Wet Detention Basin
08-2015-
Stormwater
000117
SW Permit #32A - C.C.C. Parking Lot Extension
BMP
Stormwater Wetland
07-2015-
Stormwater
000075
SW Permit #35
- Planters Ridge
BMP
Wet Detention Basin
08-2015-
Stormwater
Level Spreader & Veg. Filter
000103
SW Permit #36
- Builders Discount Center #1
BMP
Strip
08-2015-
Stormwater
000104
SW Permit #36
- Builders Discount Center #2
BMP
Grassed Swale
08-2015-
Stormwater
000105
SW Permit #36
- Builders Discount Center #3
BMP
Wet Detention Basin
08-2015-
Stormwater
000137
SW Permit #37-
3401 Neuse Blvd
BMP
Wet Detention Basin
08-2015-
Stormwater
000138
SW Permit #38
- New Bern River Station #1
BMP
Grassed Swale
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

08-2015-
000139 SW Permit #38 - New Bern River Station #2
07-2015-
000084 SW Permit #39 - Carolina Quick Lube #1 (rear)
07-2015
000085 SW Permit #39 - Carolina Quick Lube #2
07-2015-
000086 SW Permit #39 - Carolina Quick Lube #3 (front)
08-2015-
000140 SW Permit #40 - Creekside VLG, Sec. Two #1
08-2015
000141 SW Permit #40 - Creekside VLG, Sec. Two #2
08-2015-
000154
SW Permit #41
- Arbor Green PUD #1
08-2015-
000155
SW Permit #41
- Arbor Green PUD #2
08-2015-
000156
SW Permit #41
- Arbor Green PUD #3
08-2015-
000157
SW Permit #41
- Arbor Green PUD #4
08-2015-
000158
SW Permit #41
- Arbor Green PUD #5
07-2015-
000076
SW permit #42
- Fuel Warehouse
08-2015-
000194
SW Permit #43
- Longleaf Pines #1
08-2015-
000195
SW Permit #43
- Longleaf Pines #2
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Grassed Swale
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Grassed Swale
Stormwater
BMP Stormwater Wetland
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Appendix III

08-2015-
Stormwater
000142
SW Permit #44 -
Coastal Mini Storage Addition #1
BMP
Wet Detention Basin
08-2015-
Stormwater
Level Spreader & Veg. Filter
000143
SW Permit #44 -
Coastal Mini Storage Addition #2
BMP
Strip
07-2015-
Stormwater
000051
SW Permit #46 -
Brice's Crossing Section One #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000052
SW Permit #46 -
Brice's Crossing Section One #2
BMP
Wet Detention Basin
08-2015-
Stormwater
000107
SW Permit #47 -
Old Airport Rd. Elem. School #2
BMP
Grassed Swale
08-2015-
Stormwater
000106
SW Permit #47 -
Old Airport Road Elem. School #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000053
SW Permit #48 -
Hatteras Yachts, Inc.
BMP
Wet Detention Basin
08-2015-
Stormwater
000172
SW Permit #49 -
Sky Sail Condos
BMP
Proprietary System
08-2015-
Stormwater
000161
SW Permit #50 -
McCarthy Park Pharmacy
BMP
Grassed Swale
07-2015-
Stormwater
000079
SW Permit #51 -
West Crossroads #1
BMP
Wet Detention Basin
11-2016-
Stormwater
Level Spreader & Veg. Filter
000248
SW Permit #51 -
West Crossroads #2
BMP
Strip
08-2015-
Stormwater
000108
SW Permit #52 -
Veneziano Mini Storage #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000175
SW Permit #53 -
Taberna Townes #1
BMP
Bio retention
08-2015-
Stormwater
000176
SW Permit #53 -
Taberna Townes #2
BMP
Bio retention
08-2015-
Stormwater
000177
SW Permit #53 -
Taberna Townes #3
BMP
Bio retention
08-2015-
Stormwater
000178
SW Permit #53 -
Taberna Townes #4
BMP
Bio retention
City of New Bern
Appendix
III
Stormwater Management Program
2018 Annual Report

08-2015-
Stormwater
000179
SW Permit #53 -
Taberna Townes #5
BMP
Bio retention
08-2015-
Stormwater
000180
SW Permit #53 -
Taberna Townes #6
BMP
Bio retention
08-2015-
Stormwater
000181
SW Permit #53 -
Taberna Townes #7
BMP
Bioretention
08-2015-
Stormwater
000144
SW Permit #54 -
South Market Square
BMP
Wet Detention Basin
08-2015-
Stormwater
000110
SW Permit #55 -
Flamingo Oaks
BMP
Wet Detention Basin
07-2015-
Stormwater
000081
SW Permit #56A
- McCarthy Court III #1
BMP
Wet Detention Basin
07-2015-
Stormwater
000082
SW Permit #56A
- McCarthy Court III #2
BMP
Grassed Swale
07-2015-
Stormwater
000083
SW Permit #56A
- McCarthy Court III #3
BMP
Grassed Swale
08-2015-
Stormwater
000187
SW Permit #57 -
CCHC #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000186
SW Permit #57 -
CCHC #2
BMP
Stormwater Wetland
07-2015-
Stormwater
000077
SW Permit #58 -
Dialysis Center
BMP
Underground Detention
08-2015-
Stormwater
000159
SW Permit #59 -
Atlantic Beverage #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000160
SW Permit #59 -
Atlantic Beverage #2
BMP
Bio retention
08-2015-
Stormwater
000188
SW Permit #60 -
New Bern Building Supply, Inc.
BMP
Wet Detention Basin
08-2015-
Stormwater
000123
SW Permit #61 -
N.B. Water Treatment Plant
BMP
Wet Detention Basin
08-2015-
Stormwater
000121
SW Permit #63 -
Derby Park VI
BMP
Wet Detention Basin
City of New Bern
Appendix III
Stormwater Management Program
2018 Annual Report

07-2015
000078 SW Permit #65 - Amhurst PUD
08-2015-
000162
SW Permit #67 -
Sell horn Ph. 4 Sec. 6 #1
08-2015-
000163
SW Permit #67 -
Sellhorn Ph. 4 Sec. 6 #2
08-2015-
000164
SW Permit #67 -
Sellhorn Ph. 4 Sec. 6 #3
08-2015-
000165
SW Permit #67 -
Sellhorn Ph. 4 Sec. 6 #4
08-2015-
000124
SW Permit #68 -
Z. Taylor Com. Complex
08-2015-
000145
SW Permit #69 -
Public Works Facility #1
08-2015-
000146
SW Permit #69 -
Public Works Facility #2
08-2015-
000166
SW Permit #71 -
Craeberne Forest PUD #1
08-2015-
000167
SW Permit #71 -
Craeberne Forest PUD #2
08-2015-
000168
SW Permit #71 -
Craeberne Forest PUD #3
08-2015-
000169
SW Permit #71 -
Craeberne Forest PUD #4
06-2016-
000237 SW Permit #71 -
Craeberne Forest PUD #5
08-2015-
000196 SW Permit #72 -
Tryon Palace #1
08-2015-
000197 SW Permit #72 -
Tryon Palace #2
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Wet Detention Basin
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Bio retention
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP Wet Detention Basin
Stormwater
BMP Stormwater Wetland
Stormwater
BMP Stormwater Wetland
Appendix III

08-2015
000198 SW Permit #72 - Tryon Palace #3
08-2015-
000199
SW Permit #72
- Tryon
Palace #4
08-2015-
000200
SW Permit #72
- Tryon
Palace #5
08-2015-
000201
SW Permit #72
- Tryon
Palace #6
08-2015-
000202
SW Permit #72
- Tryon
Palace #7
08-2015-
000203
SW Permit #72
- Tryon
Palace #8
08-2015-
000204
SW Permit #72
- Tryon
Palace #9
08-2015-
000205
SW Permit #72
- Tryon
Palace 10
08-2015-
000118
SW Permit #73/73A - Dunkin Donuts
07-2015-
000087
SW Permit #74 -
Stillwater Harbor PUD #1
07-2015-
000088
SW Permit #74 -
Stillwater Harbor PUD #2
07-2015-
000054
SW Permit #75 -
Pinecrest Estates
08-2015-
000147
SW Permit #76 -
Hearne's Jewelers
08-2015-
000125
SW Permit #77 -
AT&T Building #1
08-2015-
000126
SW Permit #77 -
AT&T Building #2
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Stormwater Wetland
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP
Bio retention
Stormwater
BMP Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Dry Detention Basin
Stormwater
BMP
Dry Detention Basin
Appendix III

08-2015
000128 SW Permit #78 — Wilco Hess
08-2015-
000148
SW Permit #79 -
The Reserve at Glenburnie
08-2015-
000113
SW Permit #80 -
Municipal Swim Complex #1
08-2015-
000114
SW Permit #80 -
Municipal Swim Complex #2
09-2015-
000212
SW Permit #80 -
Municipal Swim Complex #3
Stormwater
BMP Wet Detention Basin
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Grassed Swale
Stormwater
BMP
Wet Detention Basin
Stormwater
BMP
Grassed Swale
08-2015-
Stormwater
000173
SW Permit #81 -
Lake Tyler
BMP
Wet Detention Basin
08-2015-
Stormwater
000170
SW Permit #82 -
McCarthy Office Center #1
BMP
Bio retention
08-2015-
Stormwater
000171
SW Permit #82 -
McCarthy Office Center #2
BMP
Bio retention
08-2015-
Stormwater
000183
SW Permit #83 -
East Carolina Bank #1
BMP
Grassed Swale
08-2015-
Stormwater
000184
SW Permit #83 -
East Carolina Bank #2
BMP
Dry Detention Basin
06-2016-
Stormwater
000238
SW Permit #86 -
Jimmies Creek Maxi -Storage #1
BMP
Grassed Swale
06-2016-
Stormwater
000239
SW Permit #86 -Jimmies
Creek Maxi -Storage #2
BMP
Wet Detention Basin
07-2015-
Stormwater
000089
SW Permit #87 -
Camden Square Apartments
BMP
Wet Detention Basin
08-2015-
Stormwater
000115
SW Permit #88 -
Axelson Properties #1
BMP
Sand Filter
08-2015-
Stormwater
000116
SW Permit #88 -
Axelson Properties #2
BMP
Dry Detention Basin
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

08-2015- Stormwater
000129 SW Permit #89 - CTVAEC Properties, LLC BMP Wet Detention Basin
07-2015- Stormwater
000055 SW Permit #90 - Without Limits Christian Center BMP Wet Detention Basin
08-2015- Stormwater
000206 SW Permit #92 - Commerce Park II BMP Wet Detention Basin
11-2016-
Stormwater
000249
SW Permit #93 -
The Little Bank
BMP
Wet Detention Basin
08-2015-
Stormwater
000122
SW Permit #94 -
Tractor Supply
BMP
Infiltration Device
08-2015-
Stormwater
000149
SW Permit #95 -
New Bern Mall
BMP
Wet Detention Basin
08-2015-
Stormwater
000189
SW Permit #96 -
Hardee Farm #1
BMP
Wet Detention Basin
08-2015-
Stormwater
000190
SW Permit #96 -
Hardee Farm #2
BMP
Wet Detention Basin
08-2015-
Stormwater
000191
SW Permit #96 -
Hardee Farm #3
BMP
Wet Detention Basin
11-2016-
Stormwater
000251
SW Permit #96 -
Hardee Farm #4
BMP
Grassed Swale
11-2016-
Stormwater
000252
SW Permit #96 -
Hardee Farm #5
BMP
Grassed Swale
08-2015-
Stormwater
000192
SW Permit #98 -
Walmart Neighborhood Mkt. #1
BMP
Grassed Swale
08-2015-
Stormwater
000193
SW Permit #98 -
Walmart Neighborhood Mkt. #2
BMP
Wet Detention Basin
11-2016-
Stormwater
000250
SW Permit #98 -
Walmart Neighborhood Mkt. #3
BMP
Grassed Swale
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

08-2018-
Stormwater
000256
SW Permit 100 -
Craven Animal Hosp.
BMP
Stormwater Wetland
08-2018-
Stormwater
000257
SW Permit 102 -
Pine Valley Apartment
BMP
Wet Detention Basin
08-2018-
Stormwater
000258
SW Permit 104 -
Fenwick Isles at Bluewater Rise #1
BMP
Wet Detention Basin
08-2018-
Stormwater
000259
SW Permit 104 -
Fenwick Isles at Bluewater rise #2
BMP
Wet Detention Basin
08-2018-
Stormwater
000260
SW Permit 104 -
Fenwick Isles at Bluewater rise #3
BMP
Wet Detention Basin
08-2018-
Stormwater
000261
SW Permit 105 -
Hardee's
BMP
Wet Detention Basin
03-2017-
Stormwater
000254
SW Permit 106 -
Carolina Ortho. & Sports Med.
BMP
Sand Filter
08-2018-
Stormwater
000263
SW Permit 107 -
New Bern Marketplace #1
BMP
Unknown
08-2018-
Stormwater
000264
SW Permit 107 -
New Bern Marketplace #2
BMP
Unknown
08-2018-
Stormwater
000265
SW Permit 107 -
New Bern Marketplace #3
BMP
Unknown
08-2018-
Stormwater
000266
SW Permit 107 -
New Bern Marketplace #4
BMP
Unknown
08-2018-
Stormwater
000267
SW Permit 107 -
New Bern Marketplace #5
BMP
Unknown
08-2018-
Stormwater
000268
SW Permit 107 -
New Bern Marketplace #6
BMP
Unknown
08-2018-
Stormwater
000269
SW Permit 107 -
New Bern Marketplace #7
BMP
Unknown
08-2018-
Stormwater
000270
SW Permit 107 -
New Bern Marketplace #8
BMP
Unknown
08-2018-
Stormwater
000271
SW Permit 107 -
New Bern Marketplace #9
BMP
Unknown
08-2018-
Stormwater
000272
SW Permit 107 -
New Bern Marketplace 10
BMP
Unknown
City of New Bern Appendix III
Stormwater Management Program
2018 Annual Report

08-2018-
Stormwater
000273
SW Permit 107
- New Bern Marketplace 11
BMP
Unknown
08-2018-
Stormwater
000274
SW Permit 107
- New Bern Marketplace 12
BMP
Unknown
08-2018-
Stormwater
000275
SW Permit 107
- New Bern Marketplace 13
BMP
Unknown
08-2018-
Stormwater
000276
SW Permit 107
- New Bern Marketplace 14
BMP
Unknown
08-2018-
Stormwater
000277
SW Permit 107
- New Bern Marketplace 15
BMP
Unknown
08-2018-
Stormwater
000278
SW Permit 107
- New Bern Marketplace 16
BMP
Unknown
08-2018-
Stormwater
000279
SW Permit 107
- New Bern Marketplace 17
BMP
Unknown
08-2018-
Stormwater
000280
SW Permit 108
- SECU (Elizabeth Ave.)
BMP
Wet Detention Basin
08-2018-
Stormwater
000281
SW Permit 109 -
Carolina East Medical Center (A)
BMP
Underground Detention
08-2018-
Stormwater
000282
SW Permit 109 -
Carolina East Medical Center (B)
BMP
Underground Detention
08-2018-
Stormwater
000283
SW Permit 111-
Stor-A-Way Mini Storage
BMP
Wet Detention Basin
08-2018-
Stormwater
000284
SW Permit 112 -
Gaston Blvd SR. Apartments
BMP
Wet Detention Basin
11-2016-
Stormwater
000243
SW Permit N/A -
Biddle Street Pond
BMP
Wet Detention Basin
03-2016-
Stormwater
000232
SW Permit N/A -
Fire Station Headquarters
BMP
Wet Detention Basin
10-2015-
Stormwater
000215
SW Permit N/A -
Jack Smith Creek Wetland
BMP
Stormwater Wetland
03-2016-
Stormwater
000233
SW Permit N/A -
Kale Rd Facility #1
BMP
Wet Detention Basin
City of New Bern
Appendix
III
Stormwater Management Program
2018 Annual Report

03-2016-
000234 SW Permit N/A - Kale Rd Facility #2
City of New Bern
Stormwater Management Program
2018 Annual Report
Stormwater
BMP Wet Detention Basin
Appendix III

Appendix IV
City of New Bern Appendix IV
Stormwater Management Program
2018 Annual Report

2018 Nitrogen Baseline
Predevelopment Conditions
Acres
Site
Forest land
Pasture
Residental
Commerical
Cropland
Impervious
Water Resources Facility
31.88
33.6
0
0
0
1.26
Karen Baptist Church
0
4.51
0
0
0
0
Excel Learning Center
0
7.56
0
0
0
0
Bendigo Bay At Bluewater rise
61.45
0
0
0
0
0
Carolina Colours Dog & R.V. Park
5.61
0
0
0
0
0
United Self Storage -Trent Center
5.7
0.4
0
0
0
0.95
Totals
104.64
46.07
0
0
0
2.21
Acreage
Total Nitrogen
Coefficient (Ibs/ac/yr)
Total Nitrogen Export
Ibs/Yr
Forest Land / Woods
104.64
1.7
177.89
Pasture / Grass Lands
46.07
4.4
202.71
Residential
0
7.5
0
Commercial / Industrial
0
13.6
0
Cropland
0
13
0
Impervious Surface
2.21
21.2
46.85
Total
152.92
Nitrogen
Baseline
427.45
City of New Bern Appendix IV
Stormwater Management Program
2018 Annual Report

2018
Net Nitrogen Export Change
Nitrogen export Nitrogen Export
without SCM's with SCM's
Site
Site
Acreage
Nitrogen
Loading
Ibs ac r
Nitrogen
Loading
Ibs r
Nitrogen
Loading
Ibs ac r
Nitrogen
Loading
(Ibs/yr)
Nitrogen
Purchased
(Ibs/yr)
Water Resources Facility
66.7
2.26
151.06
N/A
N/A
0
Karen Baptist Church
4.51
4.48
20.21
3.58
16.168
0
Excel Learning Center
7.56
5.883
44.472
N/A
N/A
19.61
Bendigo Bay At Bluewater rise
61.45
3.76
231.08
2.82
173.31
0
Carolina Colours Dog & R.V. Park
5.61
4.86
27.28
N/A
N/A
212
United Self Storage - Trent Center
5.5
11.63
63.965
8.14
44.77
4.54
Total
151.33
29.113
538.067
14.54
234.248
236.15
(Lbs/yr baseline - Ibs/yr loading with SCM) - Lbs/yr purchased
Net Change in Nitrogen =
*- 42.95 Ibs/yr or 110.05%
Net Reduction in Nitrogen due to
SCM =
Ibs/yr loading without SCM - Ibs/yr loading with SCM
303.9 Ibs/yr
City of New Bern Appendix IV
Stormwater Management Program
2018 Annual Report

Appendix V
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Local Public Education Proms
10/7/17- Craven Early College Participated with the City of New Bern in a program to mark
inlets and catch basins with insignias that bring awareness to the end point of street run off.
7/14/18- A teachers group from Craven County Schools toured the Jack Smith Creek wetlands
and were given a period of instruction on its function.
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Appendix VI
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

r
[LEAN WATER
PARTNERSHIP
Clean Water Education Partnership Annual Report
Fiscal Year 2016 - 2017
CLEAN HATER
EDUCATION
PARTNERSHIP
Prepared By: Report Date:
ten Schmitz — Principal Planner August 18, 2017
43a7 Emperor Boulevard Suite 11a
Durham, NC 27703
[phone]
[e-mail]
Triangle J
Council of Governments
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

r
[LEAN W.4TkP
M UC OiON
PARTNERSHIP
TABLE OF CONTENTS
ACRONYMS AND ABBREVIATIONS .........................................................................................I I
1.0 CWEP FISCAL YEAR 2017ACTIVITY SUMMARY ..................................................................1
1.1 CWEP CAMPAI GIN ACTIVIT ES AND ACHI EVEM ENTS ....................................................1
1.1.1 Website......................................................................................................................1
1.1.2 Gnema Campaigns.....................................................................................................1
1.1.3 Spectrum Digital Campaigns......................................................................................4
1.1.4 Social Media Campaigns............................................................................................7
1.2 CWEP STEERING COMMITTEE ACTIVITIES....................................................................7
1.2.1 Meetings....................................................................................................................7
1.2.2 Future Campaign Efforts............................................................................................7
2.0 PROGRAM FINANCIAL INFORMATION..............................................................................8
2.1 CWEP PARTNERS AND COST SHARE S...........................................................................B
Z.Z CWEP PROGRAM FINANCIAL REPORT FOR FYZ017_................................................ 10
TABLES
Table 1: Statistics for NCM Winter Cinema Campaign................................................................_...............2
Table Z: Statistics for NCM Spring Cinema Campaign................................_.................................................3
Table 3: Statistics for ScreenVision Winter Cinema Campaign....
Table 4: Statistics for ScreenVision Spring Cinema Campaign_....................................................................4
Table 5: Proportional Digital Campaign Impressions by CWEP Jurisdiction................................_...............6
Table 6: Social Media Campaign Statistics....................................................................................................7
Table 7: CWEP FY17 Approved Cost Shares..................................................................................................9
Table 8: CWEP FY17 Financial Report_.......................................................................................................10
Table 9: Approved CWEP Budget for FY2018........................................................................................... 11
FIGURES
Figure 1: Digital Campaign Illustration................................................................u.............................._........5
APPENDICES
A: Digital Campaign Statistics_......................................................................................................................A
M Steering Committee -Meeting Summaries.............................................................._..............................B
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ACRONYMS AND ABBREVIATIONS
CWEP
Clean Water Education Partnership
FY
fiscal year
NCM
National CineMedia, LLC
Partner
CWEP Partner Government
Program
CWEP program
TJCdG
Triangle! Council of Governments
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Executive Summary
The Clean Water Education Partnership (CWEP) is a program of Triangle J Council of Governments
(TJCDG). TJCDG serves a diverse seven -county region, promoting collaboration among local governments,
stakeholders and partners, tackling challenges that cross jurisdictional lines. CWEP is a cooperative effort
(Program) between local governments, state agencies, and nonprofit organizations to protect water
quality in the Tar -Pamlico, Meuse, and Cape Fear River Basins. CWEP helps public entities communicate
the important fact that clean water is vital for healthy ecosystems and a high quality of life for area
residents. The Program is administered by TJCDG and is governed by a Steering Committee that is
composed of representatives from each partner jurisdiction or agency. Subcommittees are formed as
needed to work on various public outreach and education activities. As of 2017, there are 37government
partners in CWEP. Together,these organizations collaborate -to develop, provide, and deliver high -quality
stormwater education and outreach materials to communities across the region, cooperatively achieving
more than they could individually.
The 2017 fiscal year marked a turning point for the Clean Water Education Partnership (CWEP); shifts in
personnel, campaign strategies, and a refreshed online identity showcase the innovative and responsive
nature of the program. CWEP continued to focus on online video pre -roll advertising, mobile television
platforms and social media campaigns; however, new materials such as the development of a stormwater
education infographic designed to promote behavior changes in the community; an interactive, blog-like
website focused on community engagement; and the formulation of a new five-year strategy have
modernized and streamlined the CWEP program. Additional details on all ofthese activities are described
in further detail throughout this report.
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1.0 CWEP FISCAL YEAR 2017ACTIVITYSUMMARY
The CWEP program has expanded upon previously successful campaign elements to maximize impressions
and fully utilize the media identity developed in previous years. In an effort to be increasingly more
modern, the CWEP Partners have approved new and innovative campaigns that maximize their
collaborative efforts and funding while reaching more constituents and educating the population on water
quality and stormwater pollution.
1.1 CWEPCAMPAIGN ACTIVITIES AND ACHIEVEMENTS
1.1.1 Website
A major component of FYZ017 was the overhaul and revitalization of the Partnership online
presence via the CWEPwebsite. The site had previously been maintained by DesignHammer, LLC,
a private contractor, since Z005. Through this host, any additions, or revisions to the content
required coordinating with a Website administrator and incurred additional costs; thus, the site
was updated infrequently. Additionally, several defunct domains were hosted through this and
other contractors despite being owned by CWEP. In February of 2017, TJCOG began hosting and
directing a new Wordpress.com site (https://nc-clearkwater.com} which incorporates all static
program information and materials featured by the previous website, but also includes a fun and
engaging blog about stormwater events, Partner program highlights, educational opportunities,
and other exciting developments as they occur. Bringing the Website administration in-house
reduces costs dramatically and allows for continuous improvements to the Program and
additional valuetothe communities. All other domains have been recovered fromtheir respective
hosts and map directly to the new site. This enhanced online presence is additionally reinforced
by connecting and sharing associated social media account activity with and in the blog in real-
time.
Website traffic has been increasing overtime; peak views coincided with the spring online media
campaign as described in Section 1.1.3.1.
1.1.2 Cinema Campaigns
CWEP contracted with two cinema networks or "circuits," National CineMedia (NCM) and
Screenvision, to maximize coverage of CWEP Partner jurisdictional areas. This arrangement with
two vendors began in FY13 and continues to provide the necessary coverage of our member
jurisdictions with cinema outreach. The 30-second Johnny Fishpatrick spot from the NC
Department of Environmental Quality — Division of Water Resources was run in all theaters. This
spot conveys general messages about sources of stormwater pollution and the public's role in
preventing it in a family -friendly way. It can beviewed here.
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1.1.2.1 Campaign [orations and Performance
Below are tables describing the theaters, locations, screens, and impressions delivered by each
circuit. Both companies ran the spot at their respective theaters from December 16, Z016
through December 29, 2016 for the Winter Campaign; and from June 30, 2017 through July 13,
2017 for the Spring Campaign.
Impressions represent how many times the spot was viewed. The impression count is based on
total views and may include some duplicated audience members if moviegoers attended more
than one movie during the campaign.
TABLE 1: STATISTICS FOR NCM WINTER CINEMA CAMPAIGN
Theater Name
Location
Nof Screens
tl Spots
Big Screen
Impressions
Lobby
Impressions
Total
Impressions
Beaver Creek Stadium 12
APEX, North Carolina
12
672
14,040
I3,492
10,210
Brier Creek Stadium 14
RALEIGH, North Carolina
14
784
9,746
Crossroads Stadium 16 with IMAX
CARY, North Carolina
16
896
24,020
17,470
North Hills Stadium 14
RALEIGH, North Carolina
14
784
19,160
13,934
Premiere Theatre 12
GOLDSBORO, North Carolina
12
672
10,000
7,272
Premiere Theatre 14
ROCKY MOUNT, North Carol inn
14
7,94
8,771
1 6,3,90
Wakefield 12
RALEIGH, North Carolina
12
672
32,88I
18,926
2,656
23,914
White Oak Stadium 14
GARNER, North Carolina
14
7,94
13,764
Premiere Theatre 7 Kinston
KINSTON, North Carolina
7
392
1,932
Timherlyne 6
CHAPELHILL, North Carolina
6
336
2,788
Total (12f16f16-22/29/16)
146, 644
104,622
251,265
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TABLE 2: STATISTICS FOR NICM SPRING CINEMA CAMPAIGN
Theater Name
Location
#of Screens
#Spots
Ng Sc men
Impressions
Lobby
Impressions
Total
Impressions
Beaver Creek Stadium 12
APEX, North Carolina
12
672
11,346
8,252
Brier Creek 5t a d i um 14
RALEIGH, North Carolina
14
784
8,940
6,502
Crossroads Stadium 16 with IMAX
CARY, North Carolina
26
896
17,664
12,846
North Hills Stadium 14
RALEIGH, North Carolina
14
784
14,200
10,764
Premiere Theatre 12
GOLDSBORO, North Carolina
12
672
8,494
6,178
Premiere Theatre 14
ROCKY MOUNT, North Carol ina
14
784
7,570
5,506
Wakefield 12
RALEIGH, North Carolina
12
672
25,342
18,794
White Oak Stadium 14
GARNER, North Carolina
14
784
16,521
12,014
Premiere Theatre 7 Kinston
KINSTON, North Carolina
7
392
2,169
1,578
Timherlyne fi
CHAPELHILL, North Carolina
6
336
1,965
Total (6/30/17-7/13/17)
115,311
82,434
197,745
TABLE 3: STATISTICS FOR SCREENVISION WINTER CINEMA CAMPAIGN
Theatre
Location
#of Screens
#ofspots
#of Impressions
WMINATHEATRE
CHAPEL HILL
5
350
8,798
PHDEN IX 10 DN THE PLAZA
DURHAM
10 1
700
16,340
SOUTHPOINT CINEMAS
DURHAM
17
1,190
28,764
MILLSTDNE14
FAYLTfEVILLE
14
980
26,12o
MARK ETFAIR 15
FAYLTfEVILLE
15
1,05f]
26,56f]
HAVELOCK CINEMAI -VI
HAVELOCK
6
420
9,910
SLONETHE�TER5 PARK WEST 14
MORRISVILLE
14
980
26,135
CARMIKE RALEIGH 15
RALEIGH
15
1,o50
26,830
CARMIKEWILSON10
WILS0N
1f)
700
16,32f]
CARMIKEPATRIOT14
FAYETTEVILLE
14
980
28,01f]
Total (12/16/16 - 12/29/16)
8,400
213,787
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TABLE 4: STATISTICS FOR SCREENVISION SPRING CINEMA CAMPAIGN
Theatre
Location
#of Screens
#Ofspots
Projected I m press ns
LUMINATHEATRE
CHAPEL HILL
5
3SO
8,71U
PHDEN IX 1U DN THE PLAZA
DURHAM
10
7Ufl
16,325
SOUTHPOINT CINEMAS
DURHAM
17
1,19fl
28,881D
MILLSTDNE14
FAYETTEVILLE
14
980
26,1Ufl
MARK ETFAIR 15
FAYETTEVILLE
15
1'o5fl
26,555
HAVELOCK CINEMAI -VI
HAVELOCK
6
420
9,92U
STONETHE�TER5 PARK WEST 14
MORRISVILLE
14
980
26,10fl
CARMIKE RALEIGH 1.5
RALEIGH
15
1'o5fl
26,840
CARMIKEWILSON10
WILSON
11)
700
16,940
CARMIKEPATRIDT14
FAYETTEVILLE
14
980
27,985
Total (6f3flf17 - 7113/17)
8,400
214,355
1.1.2.2 Cinema Campaign Value
Dverall, the total cost to the CWEP program for each of the Winter and Spring campaigns was
511,000, for a total of 522,000 for FY17 cinematic programming. There were a total of 877,153
impressions delivered with these funds, for an average per -impression cast of 50.025. This
campaign brings incredible value to the CWEP program and is able to reach viewers of all
demographics across a wide region.
1.1.3 Spectrum Digital Campaigns
In 2016, CWEP worked with a private contractor to create a 30-second stand-alone version ofthe
Sodfather spot. This video can beviewed here.This media was used for the run of network,video
pre -roll, and cable television campaign run by Spectrum (previously Time Warner Cable} from
April 3° through June 25ih, 2017. The audience targeted for this campaign was adults aged 351-
who own their own homes, are educated and enjoy yard work and gardening. Final campaign
statistics are included in Appendix ofthis report.
1.1.3.1 Onlirne Compaign
Spectrum ran the 30-second as well as the 15-second Sodfather spots as pre -rolls (a viewer must
watch the spot in its entirety in order to continue to their chosen content} and as in -banner videos
(a small window loops the spot in the sidebar oftheviewer's chosen content}. See Figure 1for an
illustration of this content. Viewers that clicked on the spot in either capacity were directed to
the new website described in Section 1.1.1. Over the duration ofthe campaign, re -directed traffic
to the CWEP website averaged approximately Z,000visitors per month. This campaign was based
on a pilot program launched in 2015, which gathered 347,105 impressions; during 2017, this
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campaign generated 1,594,779 impressions across the region. As the spot was delivered online,
these are verified actual video plays ratherthan estimates.
1.1.3.2 TV -Everywhere Campaign
Spectrum also ran the Sodfather spot as part of their TV -Everywhere system; this allows users to
view cable television in real-time on their personal devices such as smartphones and tablets.
Commercial breaks during the cable programming are filled with ad slots; for this campaign,
Spectrum used our 30-second Sodfather spot. Overall, this campaign generated 250,202
impressions across the region.
Video Pre -Roll In -Banner Video
W�
El
— TV Ads Everywhere
i
FIGURE 1: DIGITAL CAMPAIGN ILLUSTRATION
1.1.3.3 Wgitaf Campaign Performance
Campaign performance statistics as reported above are for the media market's population as a
whole, not for the target demographic. This is important to note because campaigns are
targeted to reach a particular demographic, which is a smaller base, so the statistics describing
campaign efficiency are generally higher and gross impression count is lower for the target
audience than forthe population as a whole. For local government and/or regulatory reporting
purposes, figures on the population as a whole are more readily understood and compared.
The jurisdictional values presented below in Table 5 are estimates that were derived by dividing
the sum of all digital campaign impressions (1,934,9301 by the proportion of the target population
within each jurisdietion.
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TABLE 5: PROPORTIONAL DIGITAL CAMPAIGN INPRESSIONS BY CWEPJURISO ICTION
Jurisdiction
FY17 Pop.
Impressions
Town of Apex
42,689
44,484
Town of Benson
3,388
3,530
Town of Butner
7,764
8,090
Town of Carrboro
20,534
21,398
Town of Cary
148,333
154,571
Town of Chapel Hill
51,568
53,737
Chatham County
53,825
56,088
Town of Cla ton
17,345
18,074
City of Creedmoor
4,325
4,507
City of Durham
244,110
254,375
Durham County
43,803
45,645
Town of Fu ua-Varina
21,840
22,758
Town of Garner
27,289
28,437
City of Goldsboro
35,436
36,926
City of Havelock
20,592
21,458
Town of Hillsborou h
6,326
6,592
Town of Holly S rin s
28,835
30,048
Town of Hope Mills
16,449
17,141
Johnston County
128,425
133,826
City of Kinston
21,212
22,104
Town of Kni htdale
13,102
13,653
Town of Morrisville
22,914
23,878
Nash County
40,970
42,693
City of New Bern
30,051
31,315
Oran e County
54,364
56,650
City of Oxford
8,442
8,797
Town of Pittsboro
4,217
4,394
City of Pal ei h
422,718
440,494
City of RockV Mount
55,962
58,315
City of Roxboro
8,157
8,500
Town of Smithfield
11,057
11,522
Town of Spring Lake
6,958
7,251
Town of Tarboro
11,249
11,722
Town of Wake Forest
44,303
34,703
Wayne County
82,543
86,014
Town of Wendell
6,224
6,486
Town ofZebulon
4,610
4,804
Total
1,760,929
1 1,834,980
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1.1.3.4 DrgituiCampurgnVufue'
Overall, the total cost to the CWEP program forthe Spectrum digital campaign was $30,000. There
were a total of 1,334,930 impressions delivered with these funds, for an average per -impression
oast of $0.016. Based on Table 5 above, it can be seen that this resulted in slightly more
impressions than there are people living in the region, illustrating the tremendous value this
campaign brings to the CWEP program.
1.1.4 Social Media Campaigns
In 2017, CWEP utilized social media in new and exciting ways. In January of 2017, previous
Facebook and Twitter accounts that were rarely updated were reactivated and linked to the new
website as described in Section 1.1.1. Additionally, aTJCOG communications staff member will be
devoting a portion of her time to CWEP communications using these platforms moving forward.
Table below outl ines the number of impressions from these new social media tools since January
2017.
TABLE 6: &XIA L M E D IA CAM PRIG N STATISTICS
Unique User
New Page
Contacts with
Total
Followers
Page
Impressions
17
794
1244
Facebook
New Account
RetweetsOf
Total
Followers
Content
Impressions
24
10
2494
Twitter
1.2 CWEP STEERING COMMITTEE ACTIVITIES
1.2.1 Meetings
The CWEP Steering Committee met for quarterly meetings on November 29, 2016, January 31,
2017, and April 6, 2017. A CZ1 2017 meeting was not held. Additionally, the CWEP Media
Subcommittee met on June 20, 2017 to discuss new media campaign initiatives. Summaries and
minutes for all FY2017 meetings are included in Appendix B ofthis report.
1.2.2 Future Campaign Efforts
The CWEP Partners committed significant time in 2017to looking forward as part of continuously
evolving with their jurisdictions and communities. The group began building a five-year strategy
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that identifies specific campaign themes that will build upon a general stormwater education basis
beginning in FY18. The development of a modern, fun, and educational infographic was begun,
which will be further evolved into an animated short film, which will be used as a broad-spectrum
tool to promote behavior changes in the community. Radio, print, and other campaigns will
complement these new items, for a comprehensive 'back to basics` campaign. CWEP will use
specific components of this campaign for targeted education in future years.
2.0 PROGRAM FINANCIAL INFORMATION
Table 8 below outlines the proposed and actual financial items incurred during FY2017. It can be noted
that a moderate fund balance from FY2016 grew substantially in FY17 due to incomplete usage of
budgeted funds. A moderate fund balance is desired by the Partners; some money should be set aside
each year as cushion or used on special projects that were not originally budgeted for. In recent years,
however, and particularly in FY17 less of the budget was used as allocated and a higher fund balance
remained. In FY17, an even smaller amount of money than usual was utilized from July 2016 through
February 2017 dueto staff and program changes. Several campaigns were completed between February
and June 2017 when new staff took over the project, with the exception of the summer radio campaign
($ZSK) which was intentionally tabled by the CWEP partners in favor of spending that money in FY18 on
developing better media spots. In all, $55k of the FY16 budget was unused as allocated, which was then
added to the $86k fund balance from FYZ016. This results in a very large fund balance moving into FY18,
which will be utilized to develop fresh video, audio, print, and social media campaigns to launch the new
five-year strategy.
During the April 6, 2017 Steering Committee meeting, the CWEP Partners were presented with and
approved a modified budget that simplified line items, utilized funds efficiently, and incorporated all of
the excess fund balance, such as spending over $100k on new media spots to replace the aging and
obsolete ones. This budget is provided in Table 9 below. Utilizing the funds as proposed will benefit the
Partners as well as return the ongoing fund balanceto a manageable level.
2.1 CWEP PARTNERS AND COST SHARES
CWEP local government partners share the costs of the program. Each of the partners' shares is the sum
of a base cost ($Z,000 for FY171 and a proportionate cost. Each partner's proportionate cost is the
product of its population and a per -capita rate ($0.041 per person for FY17; the Steering Committee
continued the discount of the per -capita rate applied in FY10 due to the ongoing recession). Partner
population estimates are the latest official estimates available from the NC State Demographics unit at
the time that cost shares are calculated (FY17 used 2014 certified estimates), The CWEP Steering
Committee established and approved the CWEP FY17 program cost shares outlined in Table 7 below in
January of Z016.
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TABLE 7: CWEP FYI 7APPROVED COST SHARES
Partner
Pooulationxfor FY17
Cost 5hare
Partner
Pouulationxfor FYI 7
Cost 5hare
Town orApex `"
42.4389
$3.750
Johnston Counl '
128.425
$7.255
Town or Benson `
3.3813
$2.139
❑l or Kinston'
21.212
$2.670
Town or Burner `
7.754
$2.31B
Town or Kni hldsle `
13.102
$2.537
Town or Carrboro `"
20.534
$2.B42
Town or Morrisville `"
22.914
$2.939
Town or Card''`'=
148.333
$8.062
Ni sh County `_� _
40,970
$3.660
Town or Chapel Hill ``
51.5438
$4.114
❑l or New Bern'
30.051
$3.232
2alhamCount
53.825
$4.207
Oranqe CounL
54.3434
$4.229
Town or Cla ton `
17.345
$2.711
❑l or Oxford '
8.442
$2.346
aLy or Creedmoor `
4.325
$2.177
Town or PiLlsboro `
4.217
$2.173
❑l or�urham'""
244:110
$12.009
❑L orRaleigh '`
422.71E
$1%331
CLrham CounL ' `
43.603
$3.796
aLy or Rocky Mounl `'
55.9432
$4394
Town or Fuqua-Varina `
21.640
$2.695
❑l or Roxboro `
8.157
$2.334
Town or Garner'•`
27.289
$3.119
Town or Smilhheld'
11.057
$2.453
aty or Goldsboro''`
35.436
$3.453
Town or SpriN Lake `'
6.958
$2.2B5
CL or Havelock'
20.592
$2.644
Town orTarboro
11.249
$2.461
Town or Hi sborou h `
5.325
$2.259
Town or Wake Forest `
33.303
$3.365
Town or Hall S rin s `
26.635
$3.1 32
Wa ne Count ''`
62.543
$5.364
Town or Ho e Mills `
16.449
$2.574
Town or Wendell `
5.224
$2.255
Town orZebu lon `
4.510
$2.1 39
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2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY2017
As described throughout this report, and particularly in Section 2.0, FY2017 was a year of much change
for the CWEP program; as such, many line items earmarked in the fiscal budget were utilized differently
than expected. Table 8 below outlines the proposed budget as well as the actual incurred costs and roll
over budget that will be utilized forfuture campaigns as described in Section 1.2.2.
TABLE 8: CWEP FY17 FINANCIAL REPORT
Budget
Actual
FY17 Cost Share Revenue
$ 146,193
$ 146,193
Fund Balance at close of FY17
$ 85,690
$ 141,778
Storage Unit Items Sale
$
$ 900
TatulRevenue
$ 231,88.3
$ 288,871
TJCOG Direct Costs
43,500
$ 37,173
TJCOG Staff Costs
39,000
$ 35,457
Travel, Supplies & Miscellaneous
1,000
$ 766
Professional Development
3,Soo
$ 950
Mass Media Campaign Costs
$ 79,000
$ 53,340
Fall Online Campaign
$
$
$
$
Fall Television
Winter Cinema
$ 11,000
$ 11,000
Spring Television
$
$ 30,000
$ 25,000
$
$ 30,000
$
Spring/Summer Online Campaign
Summer Radio
Summer Cinema
$ 11,000
$ 11,000
CWEP Website
$ 2,000
$ 1,340
Campaign Content & Outreach Materials
22,000
$ 935
Print
1,500
6,500
$
$
Outreach Tools (booth stuff, giveaway samples)
Production (dubbingftapestock{shipping}
500
1,500
$
$
Span! shtranslat! ons
Implementation of Campaign Planning Outcomes
12,000
$ 935
Total Expenses
$ 144,"
$ 91,448
Available Balance
$ 87,3831
$ 197,423
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TABLE 9: APPROVED LWEP BUDGET FOR FY2018
BUDGET•r
FY18 Cost Share Revenue (est)
$ 147,472
Fund Balance at close of FY17 (est)
$ 141,778
TJCOG Direct Costs
TJCOG Staff Costs
$ 53,276
Supplies
$ 1,310
Travel
$ 150
Dues &Subscriptions
$ 250
Professional Development
$ 3,000
TJCOG Direct Costs Total
$ 57,986
Mass Media Campaign Costs
Spring OnlineCampaign
$ 30,000
Spring/SummerCinema
$ 11,000
Summer Radio
$ 40,000
Winter Cinema
$ 11,000
Fall Activity
$ 15,000
Mass Media Campaign Costs Total
$ 107,000
Campaign Content & Outreach Materials
Animated Video (english &spanish)
$ 25,000
Design of Brochure
$ 2,500
Design of Kid's Outreach Materials
$ 2,500
Printing
$ 5,000
Public Knowledge Survey
$ 15,000
Campaign Content & Outreach Materials Totals
$ so ao0
1P Total Expenses
Projected Available Fund Balance at end of FY18
$214,9B6
$ 74,264
Triangle J
Council of Governments
11
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

r
[LEAN W.4TkP
EL UC OiON
PARTNERSHIP
Appendix A
Digital Campaign Statistics
Triangle J
Council of Governments
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

------------------------
V
7 Z�
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

TRIANGLE J COUNCIL OF GVNMNTS - Ads Everywhere Dashboard
Broadcast Period: End of Campaign
TRIANGLE 1 COUNCIL OF GVNMNTS_ AdsEv_1013696
04/03/2017
06/25/2017
Raleigh -Durham, NC
Men & Sports; News & Business; Women & Entertainment
DIGITAL: TVE 040317-052517 STV/VOD/3rd Party Apps
CAMPAIGN -TO -DATE TOTAL
ACTIVE 250,000
250,000
SodFather30HD_TRIANGLE I COUNCIL OF GVNMNTS_WatchESPN iDS/Android/Discovery Apps 4,945
SodFather30HD TRIANGLE COUNCIL OF GVNMNTS 245,257
CAMPAIGN -TO -DATE TOTAL 250,202
Creative Contribution
to Campaign
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Poe Id7
City of New Bern
Stormwater Management Program
2018 Annual Report
REACH
250,202
250,202
Appendix VI
100.1
100.1

TRIANGLE J COUNCIL OF GVNMNTS - Ads Everywhere Dashboard Spectrum►
REACH
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Broadcast Period: End of Campaign
Weeklylampaign Performance
Week Aggregated
Delivered
Impreisions
(to Week)
Week
1 �04/03/17- 04/09/17)
22,S30
Week
2 �04/10/17- 04/16/17)
45,354
Week
3 �04/17/17- 04/23/17)
67,609
Week
4 �04/24/17- 04/30/17)
39,599
Week
5 �05/01/17- 05/07/17)
111,461
Week
6 �05/09/17- 05/14/17)
132,S56
Week
7 @5/15/17- 05/21/17)
154,049
Week
E �05/22/17- 05/29/17)
175,015
Week
9 �05/29/17- 06/04/17)
196,322
Week
10 �06/05/17 - 06/11/171
216,204
Week
11 �06/12/17 - 06/19/171
236,367
Week
12 �06/19/17 - 06/25/171
250,202
CAMPAIGN -TO -DATE TOTAL
250,202
Weekly Campaign Performance
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Page 2d7
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report
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[LEAN W.4TkP
M UC OiON
PARTNERSHIP
Appendix B
Steering Committee Meeting Summaries
Triangle J
Council of Governments
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

CLEAN WATER
EDUCATION
PARTNERSHIP
AGENDA
CLEAN WATER EDUCATION PARTNERSHIP
www.N C rlea n water.org
STEERING COMMfITEE MEETING
November 29, 2016
TJCOG Large Conference Room
9:30-9:45 Introductions and Review Agenda
"WR at TJCOG focuses on 3 areas- Supply, quality, Watershed Management-
9:45-10:00 CWEP Program Updates
• TJCOG Staff Transition
• CWEP Program Overview
10:OD-10:30 FY16 Activities, Accomplishments & Finances
FY16 Outreach
Email out all handouts that were provided today.
FY16 Biggest change wasgoing "all in" on online and digital
marketing
• Sod Father was a 2:30min and a 30sec spot was also
created (15 sec version did not deliver a message)
• A pilot study was done in the fall on video pre -roll (not
skippable with Time Warner)- 76%completion rate
• Worked with Time Warner for the full online campaign
(audience network- could target based on
demographics, Website ads with geographic
boundaries) -Provided much better and realistic
statistics
■ Pre -roll
■ Webmail takeover -took over the page and auto
played when people checked mail
■ 30 spot played an add on TW streaming 1V
• Worked with GreenRoom to do a social media push
■ Regular 30 sec video
■ GIFs with small message
■ Sod Father Pledge and provided agiveaway
(compost bin in the past) partnered with a lawn
care company to give away lawn maintenance
• Lawn maintenance had few people
Involved but the people were more
Involved. Smaller geographic reach.
FY16 Finances
What percentage and cost of time was spent on CWEP?
$50,000 was spent on staff cost and he wasn't available
Update and maintaining the website
Workgroup to work on website in FY17
CLE.1,ti' W.1TER BEGINS WITH VOL- AND MEf
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

■ Storage of booth
• Rarely being used- waste of money?
• Need toclean out storage unit?
• Irnplernentation of Campaign Planning Outcomes
• Money spent with GreenRoom to deve Iopmarketing
materials
• What is the total spent on GreenRoom? Part one vs part
two?
10:30-11:01) Review Draft Work Plan, Budget & Cost Shares
• FY17 Work Plan & Budget
Media/Component
Timefrarne for
Spat/Topiclsj
Conducting
Cinema Campaign-
Winter (December)
Johnny Fishpatrick
— 2 week run overthe holiday season
— how are spots spread out, what is the target
audience? Does it play for every movie?
— What is the coverage area of these theaters?
Print/Logo/Website Updates/booth
Winter
TBD (New Work Group)
• new workgroup to determine if needed.
panuary/February)
• what is stil I needed?
c: booth is not worth it, too hard to set up — get
rid and stop storage fee (Chatham may buy for
good price)
c: Handouts/giveaways- pair giveaways with
campaign message, update print materiols
(see New Bern comments)
c: Webslte refresh is needed, (VC3 hosted)
c_ Logo is fine, leave as is.
Lnri of or_c., no
rIM2%h/Apri1)
^7
a�r.l r�ro I iff or uuu�nr ❑ot
Waster ❑�Par �an Buffers
ee
�
Setup tt..rr....
Online Sodfather Video Pre -roll and Web Campaign
Spring -Summer
Grass Clippings — Sodfather
• 3 Prong approach to Time Warner cable -
(April/May/June)
(30-second video spot)
$401< this year
c; Consider doing a buy with
additional companies to increase
audience reach
c; The SodFather message does not
work for Apex- is it time for a new
video (dog waste, sail tests,
leaves, etc)
CLE.fX FPA TER BEGLYS WITH VOL ANDAIEf
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Summer Radio Campaign
Summer (June)
CWEP Stormwater Spot (Trash}
• Only Spanish Language outreach
• Production value with investment
• May need an update? But we have already
paid forthe spots to be developed
• New Bern may want to pay for additional
radio spots in their region
• Will devote $151< to radio
Summer (July)
Grass Clippings — Sodfather
Cinema Campaign
(30-second video spot}
Booth: reservations, maintenance, giveaways, and
Ongoing
Yard Care, Litter, HHHW, Pet
intern
Waste, Riparian Buffers
Website Updates
Coordinatewith other
Coordinate -with other activities
activities
Monthly posts
Various
Web 2.0 (Facebook}
Campaign/Topic Campaign Co -Captains
Logo & Print Materials Amanda, Laura, Wendy, Jessica (ask Alana to join} Convene in Feb
Spring -Summer Sodfather Randy, City of Creedmor
Summer Radio I Laura, City of Durham
• New Bern is getting very little to no benefit from theater/online campaign
• Re -format print materials —no full bleed
• Allow for customization for print materials for each region
• Update kids' materials
• Cary- Time Warner is OKfor now but in the corning years do we need to look to
other providers to cover a larger audience?
• Plan a Steering Cornrnittee meeting for the spring to discuss new topics?
* Keep reserve funds available to possibly create a new spot in spring?
• Buy Facebook boosts? Is GreenRoom needed for the social media posts?
• FY18 Draft Cost Shares
• New Bern now needs a #2
• Approved.
11:015-11:45 CWEP Partner Showcase
• Partners share local outreach materials and highlights
• CWEPPartnersLWticos.ors- list serve
11:45-12:O1) Next Steps
12:00 Adjourn
CLE.7X FPA TER BEGLY'S WITH FUL AND.TIEf
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

CLEAN WATER
EDUCATION
PARTNERSHIP
Present
JessiEa Gladwin, Town of Butner
Marie Cefalo, Town of Cary
Wendy Smith, Town of Chapel Hill
Shannon Culpepper, Chatham County
Brian Burkhart, Chatham County
Randy Cahoon, City of Creedmoor
Laura Webb Smith, City of Durham
Ryan Eaves, Durham County
Jadyn Sumner, Town of Garner
Terry Hackett, Town of Hillsborough
ZaEhary Pitts, Town of Holly Springs
Jason Salat, Town of Hope Mills
TJ Cawley, Town of Morrisville
Melissa Abbott, Town of Morrisville
Tommy.ones, Nash County
Bob Davis, Town of Oxford
Carmela TeiEhman, City of Raleigh
Kristen Freeman, City of Raleigh
Lee Worsley, TJCOG
Jen Si:hmita, TJCOG
Andrea Eilers, TJCOG
Alana Keegan, TJCOG
On Conference Line
Matt Poling, Town of Fu quay-Varina
Amanda Boone, City of New Bern
Stacy Beard, Town of Clayton
Sheri Benson, City of Kinston
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
January 31, 2017
Triangle J Council of Governments, Durham NC
Partners Not Represented
Town of Apex
Town of Benson
Town of Carrbor❑
Town of Clayton
City of Goldsboro
City of Havelock
Johnston County
Town of Knightdale
Orange County
Town of Pittsbor❑
City of RoEky Mount
City of Roxboro
Town of Smithfield
Town of Spring Lake
Town ❑fTarbor❑
Town of Wake Forest
Wayne County
Town of Wendell
Town ofZebulon
Introductions and Review of Agenda
Lee Worsley, Executive Di rector ofTJCOG, welcomed the group and introduced Jen Schmitz —Principal
Planner,Andrea Eilers—Program Manager, andAlana Keegan— Engagement Specialist.
Jen Schmitz is the new Water Resources Principal Planner at TJCOG. She holds a BS in Zoology from
Michigan State University focusing on aquatic entomology, and a MS from Montana State University in
Land Resources and Environmental Sciences focusing on water quality and watershed ecology. Before
joining TJCDG she spent roughly loyears working as an environmental consultant in Seattle -with
focuses on Stormwater, sediment, and aquatic ecology, a yearworking forthe N CDE4 in the Water
Sciences Section, and most recently in the Stormwater Management Division at the City of Raleigh.
CWfPlanuary31, 10I75teering Committee Meeting Summary p. 1
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Andrea Eilers is the Energy and Environment Program Manager at TJCOG. She holds a BS in Conservation
Biology from the University of Wisconsin, and a MS in Environmental Studies focusing on Water
Resources and Public Outreach. She joined TJCOG after working in the Sustainabl eTransportation and
Sustainability sectors since 2009. Prior professional experience includes working forthe NC Clean Energy
Technology Center at NC State University and for Leonardo Academy, a sustsinability non-profit based in
Madison, Wisconsin. She has experience in Sustainable Transportation, Grant Application and Project
Management, Emission Calculation and Reporting, and Sustainability Training projects.
Alana Keegan is the Engagement Specialist forTJCDG. She holds a BA in Economics and International
Studies from M uhlenberg College. Shejoined TJCOG after working in a communications role for a
private -sector consulting firm. She previously worked for NEDS LLC and the South Central Regional
Council of Governments (SCRCOG), both in CT. Prior professional experience includes creating &
managing strategic communication plans, editorial calendars, website and social media platforms, and
engagement of COG membertowns and officials.
The Partners then introduced themselves and their affiliations. The attendee list is provided above.
Strategic Discussion for the Future of CWEP
Andrea posed the question to the group; "What is thepurpose of CWEP"? Do we want to raise
awareness of water quoUtyrssues, change puMc behavior, or ore we simply checking of f o permit
requirement?
• Jaclyn, Garner — Garner was initially dependent on CWEP to help fulfill their permit requirement,
but now that they are more self-sufficient, they still enf oy the collaborative benefit.
• Wendy, Chapel Hill — The collaboration is needed to disperse costs (economy of scale}. Also,
CWEP has more of a presence as a delegation than each entity would have alone.
• Marie, Cary — CWEP has the potential to be a galvanizing force for change. Perhaps developing a
5-year strategi c plan is the way to go; each audience/campaign would have one year slot.
• Laura, Durham — Noted that many of CWEP Partners were at one point simply hoping to check
off a permit requirement, but now the mentality is different. Partners want to be leaders in
water protection. Would like to survey population as a greater entity.
• Group agrees that surveys as a follow up to campaigns are necessary to gauge success.
• Jason, Hope Mills — HIM does an annual Earth Day survey to assess public knowledge of
stormwater
• Wendy, Chapel Hil I — CH did one in 2005, and are planning to do another in 2018
• Bob, Town of Oxford/Archer Lodge — Explained current situation i n AL; just now rolling out
enforcement of stormwater compliance issues, and would like guidance from entities that have
already gone through this. Noted the need to teach the elected officials about the importance of
these issues in order to gain support for the program
• Matt, Fuquay-Varina — Likes print materials for education (flyers, etc.)
• Group — perhaps have two different print campaigns: one for kids and one for adults?
• 7ach, Holly Springs — noted the challenge of reaching polluters ifthey don't live in the
community they pollute
• Carmela, Raleigh — I Ilustrates the need for extremely general media that can be used for many
people, places, and situations
• Group — discussion about the need for Spanish -language media to reach Hispanic populations
• Jaclyn, Garner — Would really Iiketo focus heavily on social media platform as a draw to the
younger population. Need more videos, digital media, etc.
• Carmela — may be able to use Environmental Awards competition videos —will check into this
CWEPJanuary31, 20175teering Committee 119eeting Summary P. 2
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

ShouidCWEP meet more often? Do we treed another pionning retreat?
• Group —No, the retreat isn't necessary. Would likeTJCOG to come up with a strategy, including
potential campaigns, potential 5-year strategy, and ideas for media and materials.
• May need to have additional, smaller meetings for workgroups or iterative review.
ShouidCWEP/7JC0G work to recruit or attract a dditionaimembers/partners?
• Group —the more the merrier.
• TJ, Morrisville— recommended coordination with the NC League of Municipalities, which may
have some overlap but could be a good resource.
FY17 Workolan and Outreach Program
YCOGsuggested that webs ite redevelopment besubstantOa (from scratch) and done in-house with
WordPress, to allowfreedom to develop materials as the Committee woaid fike, and to Power costs
for externol hosting. The Committee approved.
• TJCOG will host workgroup meetings as needed to faci litate website. development. Will offer
webinar/remote access.
• Amanda, Laura, Kristen, Jessica, and Melissa volunteered to be on workgroup.
Campaign Overview and Discussion
• Andrea presented 'impressions' from the winter media campaign. General discussion regarding
success and next steps
• Kristen, Raleigh — asked the group how we feel the campaign is performing, with current
media, etc. Are there better metrics to evaluate success, aside from impressions?
• Marie, Cary — the Sodfather targets the adult homeowner, which is ideal. However, will want to
have other media spots that target teens, kids, etc.
• Andrea will not renew contract with theaters until we know for sure what we want to run
• TJ, Morrisville — Are there widespread Best Practices for outreach, materials, assessments?
• Kristen, Raleigh, and Alana, TJ COG to research
Storage Unit
• Old "purple" CWEP brochures available in storage unit. TJCOG will bring thereto next meeting
for any entity that wants them.
• Future brochures will be general, and may have customizable portions for each
member/partner
• TJCOG will sell what they can from the storage unit, with funds going directly back to CWEP.
• TJCOG will send an inventory of items availableto Committee
Next Steps, Priorities, and Action Items
• Jen will send out a Doodle poll to establish next meeting day/time for early in QZ.
• TJCOG will begin work on the website, as a priority
• Jen will send an inventory of storage unit items available
• TJCOG will clean out storage unit before June
• TJCOG will work on a survey to send to all CWEP members and partners to determine their
needs and priorities, and determine a ranking of all issues for the strategy plan
• TJCOG will work on a 5-year strategy, potential campaigns, and other ideas, including updates to
branding elements, logos, etc.
• TJCOG will ask Green Room to present other online marketing options (i e. Google}to expand
efforts beyond Time Warner Cable customers.
• TJCOG will investigate a PSA radio campaign to pair with the online efforts.
The meeting adjourned at 11:40 am.
CWEPJanuary3l, 34275teering Committee 119eetingr Summary P.
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

CLEAN WATER
EDUCATION
PARTNERSHIP
Present
JessiEa Gladwin, Town of Butner
Town of Carrboro, Randy Dodd
Marie Cefalo, Town of Cary
Charles Brown, Town of Cary
Wendy Smith, Town of Chapel Hill
Raphael Thorn, Chatham County
Randy Cahoon, City of Creedmoor
Laura Webb Smith, City of Durham
Ryan Eaves, Durham County
McKenzie Gentry, Durham County
Jadyn Sumner, Town of Garner
Terry Hackett, Town of Hillsborough
Zachary Pitts, Town of Holly Springs
Jason Salat, Town of Hope Mills
Melissa Abbott, Town of Morrisville
TJ Cawley, Town of Morrisville
Fred Royal, Town of Pittsbor❑
Carmela Teichman, City of Raleigh
Teresa Andrews, City of Roxboro
Holly Miller, Town of Wake Forest
Jen Schmitz, TJCOG
Andrea Eilers, TJCOG
Lynne Dallin, Spectrum
❑n Cnnfaranra Lina
Jennifer Mitchell, Town of Fuquay-Varina
Howard Fleming, Jr, Orange County
Alison Reinert, Orange County
Amy Ratliff, Town of Oxford
General CWEP Business
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
April 6, 2017
Triangle J Council of Governments, Durham NC
Partners Not Represented
Town of Apex
Town of Benson
Town of Clayton
City of Goldsboro
City of Havelock
Johnston County
Town of Knightdale
Nash County
City of Rocky Mount
Town of Smithfield
Town of Spring Lake
Town of Tarboro
Wayne County
Town of Wendell
Town ofZebulon
The Partners andguest speakers introduced themselves and their affiliations. The attendee list is provided
above. A brief update was given on the current spring internet campaign run by Spectrum from now until
the end oflune, and the spring cinema campaign,which is run by two different theater groups during the
month oflune. Jen also gave an update on the CWEP storage unit: all items have been sold orgiven away
aside from old print materials such as trifolds and postcards, which are outdated and many have water
damage. The storage unit contract will be terminated at the end of June and that financial line item will
be returned to the CWEP budget.
CWEP,ipril 6, 2017 Steering Committee Meeting Summary p. 1
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Presentation on Internet and Cable TV Ad Camoaiian by Scectrum
Lynn Wallin from Spectrum Internet provided a presentation on the CWEP pre -roll and commercial ad
campaign that is currently running (April 1-June 30}, This includes a 30-second Sodfather video that plays
as an intro to videos selected by viewers on many top-quality sites. This ad is non-skippable, so theviewer
absorbs the video before being able to view the content they had selected. The viewer can also click on
the video and route to our new CWEP website (see below). This campaign also includes a 30-second
Sodfather commercial that plays in regular cable TV commercial spots both on the set top box and the TV
Everywhere app (iPad, Roku, etc.).
Lynne described the capabilities of Spectrum to target audiences, based on statistics throughout each
campaign, and the ability to customizeads based on specific zip codes and jurisdictions. Spectrum analysts
continuously monitor the 'success` of our ad and roll it on different sites or times of day according to
demand. They also have an internal company that could potentially create new media materials for us.
TJCOG will secure quotes.
New Website Demo/Discussion
Jen discussed the transfer from the old nccwep.org and nccleanwater.org site, which was hosted by an
external company, to the new nc-cleanwater.com WordPress site that TJCDG has created and is hosting.
A demo of the website was provided with Partner feedback.
Previously, any change or updateto the website involved requesting support from the external company,
as well as payment per hour of assistance. This resulted in a static websitewith broken links and a dated
feel. The benefits of an internally driven website are many, including the ability to freely 'blog' about
stormwater and water quality issues around the area, quickly and easily fix and update content as needed,
and customize for each of the Partners. This website will also provide statistics on visitors, coordinates
with Google Analytics, allows comments on posts, and provides many avenues for the public and other
users to find what they need and get engaged with CWEP. It is also significantly less expensive for a better
product. Currently, the Spectrum internet campaign described above provides a'cli ck-through' service to
our new website. Any visitors to the old CWEP websites, which are still printed on some campaign
materials, will eventually be automatically routed to the new website as well when we are ableto secure
domain mapping from the previous hosting contractor.
Partners are encouraged to send Jen any interesting stormwater- or water quality -related post material.
TJCDG would I iketo feature one entity per month at a minimum ("Stormwater Program of the Month").
5-Year Strategy Discussion
Campaign Qvervrew arrd Discussion
The group reviewed the draft 5-year strategy. A revised document is attached.
The group agreed to completing the rest of FY17 with the current Sodfatherjlandscaping theme.
FY13 will be a general stormwater campaign to implement basic stormwater education while
coinciding with new print materials, new website, and new social media efforts.
• The group did not think that youth education should be its own annual theme, but that youth
education components should be incorporated into each year. Would like to work on tools to
reach teachers/educators.
• Spanish language elements should also be incorporated into each year.
• Group thought that a surrey to steer the di rection of the general stormwater campaign as wel I
as future annual themes would be necessary prior to FY13 (or as soon as possible}. Will need to
hire a professional company.
CWEP April 6, 2017 Steering Committee Weting Summary P. 2
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

• FY19Theme should be trash/litter — lots of potential campaign ideas (see attached)
• Possible themes include:
r. Household hazardous waste— current favorite for FYZO
tr. Rural/agricultural —current favorite for FYZ1
fir. and disturbance/riparian buffers
(v. Pet waste/recreation
Next Stens. Priorities. and Action Items
• TJCOG will follow up with OesignHammer to ensure doman mapping from previous CWEP website
to new one at nc-cleanwater.com
• TJCOG will cancel storage unit contract in June
• TJCOG will reach out to several media companies for quotes and support for new videos, radio
spots, etc.
• TJCOG will reach out to professional survey companies for quotes and support for general
stormwater knowledge surveys
• TJCOG will investigate other avenues for campaigns (bus shelters/on bus advertising, gas station
TVs, recreation areas/trailheads
• TJCOG will distribute a FY18 workplan and budget for review and approval at the next CWEP
Steering Committee meeting
The meeting adjourned at 12M pm.
CWEP April 6, 2OI7 Steering Committee Meeting Summary p.
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

I�
CLEAN WATER
EDUCATION
PARTNERSHIP
Present
JessiEa Gladwin, Town of Butner
Laura Webb Smith, City of Durham
Jadyn Sumner, Town of Garner
Melissa Abbott, Town of Morrisville
Carmela TelChman, City of Raleigh
Kristin Freeman, City of Raleigh
Jen Schmitz, TJCOG
Alana Keegan, TJCOG
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.nc-cleanwater.com
MEDIA SUBCOMMITTEE MEETING
June 20, 2017
Triangle J Council of Governments, Durham NC
Discussion of Media Campaign Elements
There was a brief discussion about the current cinema, internet, and television campaigns that are
occurring, as well as the website/blog. We also discussed the potential for a survey as well as a radio
campaign with the dated spots: neither were favorable to the group. Jen will look into other survey
companies and options for regional work, and we wi II roll radio money over into the next fiscal year as
funds to develop new radio spots for campaigns.
Review of Draft Infaigranhic
The -group reviewed the first draft ofthe stormwater infographicthat will be used across all types of new
and longstanding campaigns. Therewas a great discussion regarding focusing the intent of this infographic
on changing behaviors, rather than strictly education. For example, sediment is a contributing factor to
stormwater pollution, but there is very little that the general public can do to help prevent it. Therefore,
it was suggested that sediment be removed and other pollutants that are directly tied to behavior be used
instead. The final pollutant list includes:
11 Trash/Litter
21 Pet Waste
31 Yard Waste
A} Household Hazardous Waste (Paint/Grease}
51 Pesticides/Fertilizers
61 Vehicle Maintenance(Carwashing/Gas/oil}
Through group discussion, changes to the infographic include updating the pollutant list as above,
redeveloping the brief overview paragraph to be more user-friendly (this paragraph will mirror the
introduction to the video, see below}, and change the format from a spiral popout to a stream
accumulating pollutants.
CWfPJune 20, 2027 Media Subcommittee Meeting SUmmary p. 1
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report

Draft Animation Script Development
It was established through discussion that two minutes is the maximum length we would want our video
to be. Therefore, the draft outline for the video is:
11 Introduction = 0:20
21 Six breakouts = 0:15 each, total 1:30
31 Conclusion=0:10
The introduction will read the paragraph from the infographic and set the stage for the breakouts. Each
breakout will show two negative behaviors, with a red symbol& and a buzzer sound, then show the
positive behavior with a green check and applause sound. The conclusion will show two scenes: a
happy, healthy water scene (beach, stream, etc.), and a polluted beach scene with a'beach closed' sign,
dead fish, and accumulated pollutants.
Next Steps, Priorities, and Action Items
• Jen will work with Alana to make all recommended changes to the infographic
• Jen will work with Amazing Studios to move forward with animation services
• Jen will look further into other survey companies such as National Research Center, Qualtrics, and
KCI to determine feasibil ity of regional water awareness survey
• Jen will add a blog post/article about sediment to the CWEP website
• Jen will post Jonny Fishpatrick and radio clips to the CWEP website
• Jen will add a blog post/article about carwashing to website
• Jen will develop a draft script using subcommittee discussion points for the animated video
The meeting adjourned at 11:30 pm.
CWEPJune24 2427AAedirtSubcommitteeA4eetingrSUmmrrry p.
City of New Bern Appendix VI
Stormwater Management Program
2018 Annual Report