Clean Water Education Partnership Annual Report

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Clean Water Education Partnership Annual Report
Fiscal Year 2018-2019
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CLEAN WATER
EDUCATION
PARTNERSHIP
Prepared By:
Maya Cough -Schulze
Planner Il — Water Resources
4307 Emperor Boulevard Suite 110
Durham, NC 27703
[phone]
[e-mail]
Triangle J
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Report Date:
September 11, 2019

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TABLE OF CONTENTS
TABLES.......................................................... I ...................... I... ...
FIGURES................................................ ... ........ ... .................................................................. 161
ACRONYMS AND A B R REVIAMONS ........................ I .............................................. I ................ IV
JJD CWf-P F15CAL YEAR 2019 ACTIVITY SUMMARY ............................................ ..................... I
1.1 PARTN E R 5 H I - . .................. 1-1-1.1-1-1- ......
1,2 CWEP MASS MEDIA CAMPAIGN ACnVM ES AND ACHII EVEMENTS ...........
1,2-1 Website-_ .................... ....................... ­­ ...................... ­­­­ ................ ..............
1.2.2 Cinema Carnpaigw_ ................... __ ... .................. ­­ ........................ ­­ ..............
1,23 Spectrum ftkal Campaigns — - - - . ................ ___ ....................... ­­ ..............
1,2_4 C afj it ol Rf oadcasting Company Carnpaligns. — - - - . ............................ __ ........
1.2,5 otber Ca rnpaigns ......... ___ .......... 6 ......... ...................... __ .......................
1.2.6 Overall mass media 0impaign Values .. - . ...................... ____ .................... ­­ ...........9
1.3 CWEP DIRECT STORMWATE R EDUCATION AND OUTREACH ACHIEVEMENTS ..........11
1311 CWEP Partner Reception..... ................. --- ....................... -­­ ................. — ...... 16
1.4 CWEP STEERING COMMITTEE AMITIES ...... ___ ................... ___ ................... .... .17
2.0 PROGRW 14114ANaAl. INFO R MATIOK .................................................................... ....... 17
2.1 CWEP PARTNERS AND COST SHARES____ ................. .......................... ­­ ...... — - - 17
2.2 CWEP P R 06 RAM FINANCIAL REPORT FOR FM19 .................................................1S
APPENDIX: STEERINGCOMM.Mff MUETINS SUMMARIES ............ _ .................
TAEILES
Table 1, Statistics for FY19 N C M Winter Ci nerna Campaign ...................... — ................ ­­­ ................. ­­_3
Table 2. Statistics far FY19 S c reenVision Winter Cinema Campaign ........................ ................... ­­ ............
3
Table 3. Statistics for FY19 Screenvision Spring 0 n ema Campaign .................... .............. ­­­ .............
_4
Table 4: C8C Digital Campaign Statistics- FY19....................... ...................... ................. _.........7
Table S: CBC Broadcast TV Statistics - FY19, — - — . ................ ___ ................ __ ..................... ___ ............. , 7
Table 6* Social Media Campaign Statistics. ..................... ...................... - ....................... ___ .......................8
Table 7 . Overall Mass Media Campaign Values- PY19 ............... ­­ ...... .............9
Table 8. Proportional Campaign Impressions by CWEP Jurisdiction .......... ___ ................... .................. _10
Table 9. Snapshot of Select CWEP Partner Direct Education and Outreach Events. , - - . .................. .........15
Table 10: CWEP FY19 Approved Cost Sh a res ............ ................ ____ ............. ____ ................... ...........
17
Table I I- CWEP FY19 FINANCIAL REPORT ., .. . ................... ................ __ ................... ............ ........
Is
Table 12: Prajected CWEP Budget for FY2020 ......... — ............... ___ ....................... __ ..............................
19
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FIGURES
Figure 1: Website Traffic at the On of Online Campaign......................................................................... 2
Figure 2: D ig R at Ca mpalga Illustration . ... ... .... .............................................................. .............. .... ___5
Not] re 3, Sp u c t ru rn Pre -Roll Video Statistics f Y19, ............... ____ ..........................
S
Figure 4 : Spectrum In -Banner Video Statistics FY19 .............. ...... . .......................................
Figure S. FY 19 AmeriCerps Service Mernbe r Blair Frantz Teaching about StGrmwa ter in Spanish at
Raleigh's Fiesta Del Pueblo I ............... ......................................... ...................11
Figure 6. Enviroscape Denw ns?xaWn at Roger Bell Academy in Havelock ....................................... - - _
12
F i gore 7. Tools of the Trade: Catch Basin Mode I - � .. .... ......... .................... ............................
13
Figure 9. Impervious vs. PeMDm Surface (Water Not Included).. .......................... .......
Figure 9: Macroinvertebrate Workshop in Hope MJIIS ..................... .... ____ ................................ ___
14
Figure 10. Example Educational Outreach Schedule .................................. ...................16
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Executive Summary
The Clean Water Education Partnership (CWEP) is a program of Triangle) Council of Governments (TJCOG). TJCOG
serves a diverse seven -county region, promoting collaboration among local governments, stakeholders and partners,
tackling challenges that cross jurisdictional lines. CWEP is a cooperative effort (Program) between local governments,
state agencies, and nonprofit organizations to protect water quality in the Tar -Pamlico, Neuse, and Cape Fear River
Basins. CWEP helps public entities communicate the important fact that clean water is vital for healthy ecosystems
and a high quality of life for area residents. The Program is administered by TJCOG and is governed by a Steering
Committee that is composed of representatives from each partner jurisdiction or agency. Subcommittees are formed
as needed to work on various public outreach and education activities. As of the end of FY19, there were 37 local
government partners in CWEP, and 12 partners utilizing Stormwater SMART's mass media outreach. Through FY19,
the CWEP program (with support from SMART partners) developed and delivered high -quality stormwater education
and outreach materials to communities across the region, enabling the partners to achieve more cooperatively than
they could individually.
The 2019 fiscal year was an exciting one for CWEP and marked the addition of direct stormwater education to
CWEP's outreach portfolio, with an AmeriCorps service member leading education of children and adults in each of
CWEP's member communities. CWEP continued to disseminate professional -quality animated online videos and
audio via cinema, online pre -roll advertising, radio and broadcast TV, and (new for FY19) in the Spanish -language
online and print newspaper Lo Noticio. Additional details on these activities are described throughout this report.
Please note that some campaigns overlapped slightly into the 2020 fiscal year, but for the purposes of this report
and campaign summaries, efforts performed in July 2019 are considered part of FY19.
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1.0 CWEP FISCAL YEAR 2019 ACTIVITY SUMMARY
The CWEP program has expanded upon and added to previously successful campaign elements to maximize
impressions and fully utilize the media identity developed in previous years. In FY19, CWEP maintained all prior year
media outlets, hired an AmeriCorps volunteer who provided direct stormwater education and outreach for CWEP
partners, and added print and online ads in Lo Noticia to better reach the Spanish-speaking population.
1.1 PARTNERSHIPS
In mid-2018, the CWEP administrators were approached by the Piedmont Triad Regional Council (PTRC) stormwater
SMART program administrators to discuss a potential mutually beneficial partnership. The Stormwater SMART
program has a similar composition, goal, and operational structure as CWEP; however, as of FY18, they focused
almost exclusively on, and offered only, direct education and outreach services to thew members. All digital or mass -
media marketing was handled by an external group, which many local governments in the PTRC region were utilizing.
This group announced their dissolution effective June 30, 2018, which prompted local governments receiving or
needing mass media outreach assistance to look for other alternatives, The Stormwater SMART program was a
logical entity to offer these services; however, they recognized that building a mass media program from scratch
was going to be far more expensive than partnering with an entity that already had a robust program. Therefore, in
FY19, Stormwater SMART and CWEP negotiated a partnership that allows the SMART program to utilize CWEP to
administer a Spectrum contract to provide digital coverage to the Stormwater SMART regions, and for CWEP to
utilize SMART to develop CWEP's direct education and social media programs. in addition, the SMART program will
be able to utilize any of CWEP's materials mentioned in this report to further spread a unified message of stormwater
education across the state. The SMART program also had a robust social media platform and has taken on
responsibility for CWEP social media in return.
This partnership, as described in several sections below, was a cost-effective and collaborative way to establish the
CWEP Direction Education and Outreach Program (Section 1.3), and CWEP looks forward to continuing to find
opportunities to collaborate with Stormwater SMART and other entities.
1.2 CWEP MASS MEDIA CAMPAIGN ACTIVITIES AND ACHIEVEMENTS
1.2.1 Website
The CWEP program continues to maintain their new blog-style website with engaging and educational
content. Website traffic has been increasing over time; peak views continue to coincide with the spring
online media campaigns, as described in the sections below, reaching a maximum of 2,000 visitors per
month.
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FIGURE 1: WESSITE TRAFFIC AT THE ONSET OF ONLINE CAMPAIGN
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2.2.2 Cinema Campaigns
CWEP contracted with two cinema networks or "circuitsr" National CineMedia (NCM) and ScreenVision, to
maximize coverage of CWEP Partner jurisdictional areas. This arrangement with two vendors began in FY13
and continues to provide the necessary coverage of our member jurisdictions with cinema outreach. The
30-second animated stormwater journey video with Spanish subtitles was run at all locations. This spot
conveys general messages about sources of stormwater pollution and the public's role in preventing it in a
family -friendly way, while also reaching the Spanish-speaking population with subtitling. It can be viewed
here.
1.2.2.1 Campaign Locations and Performance
Below are tables describing the theaters, locations, screens, and impressions delivered by each circuit. NCM
and Screenvision ran the campaign concurrently from December 14, 2018 to December 27, 2018.
Screenvision also ran the campaign from June 28, 2019 —July 11, 2019.
Impressions represent how many times the spot was viewed based on theater estimates of viewers in their
seats at the time of showing, and theater capacity. The impression count is based on total showings and
may include some duplicated audience members if moviegoers attended more than one movie during the
campaign.
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TABLE 1: STATISTICS FOR FY19 NCM WINTER CINEMA CAMPAIGN
Theater Name
Location
# of
Screens
#Spots
Big Screen
Impressions
Lobby
Impressions
Total
Impressions
Beaver Creek Stadium 12
APEX, North Carolina
12
672
11592
6266
Brier Crack Stadium 14
RALEIGH, North Carolina
14
784
16383
8856
Cinemark Raleigh Grande 16
RALEIGH, North Carolina
16
896
26126
14122
Crossroads Stadium 20 with IM
CARY, North Carolina
20
1 120
23027
12448
North Hills Stadium 14
RALEIGH, North Carolina
14
784
17540
9480
Premiere Theatre 12
GOLDSBORO, North Carolina
12
672
12066
6S22
Premiere Theatre 14
ROCKY MOUNT, North Caroli
14
784
10364
5602
Wakefield 12
RALEIGH, North Carolina
12
672
26619
14388
White Oak Stadium 14
GARNER, North Carolina
14
784
19885
10208
Premiere Theatre 7 Kinston
KINSTON. North Carolina
7
392
2766
1494
Timberlyne 6
CHAPEL HILL, North Carolina
6
336
1890
89386
Total (12/14/18 - 12127118)
167258
178772
256,644
TABLE 2: STATISTICS FOR FY19 SCREENVISION WINTER CINEMA CAMPAIGN
Theater
Location
# of Screens
#1 of Spots
Projected Im ressions
Amc Classic Bluerid a 14
RALEIGH
14
700
Park West
MORRISVILLE
14
980
Amc Ma rke tfa i r 15
FAYETTEV I LLE
15
1050
Lumina Theatre
CHAPEL HILL
5
350
AMC Fa yetteville 14
FAYETTEVILLE
14
1050
Millstone 14
FAYETTEVILLE
14
980
Amc Classic Wilson 10
WIL50N
10
700
AMC South oint17
DURHAM
17
1190
Amc Classic Havelock 6
HAVELOCK
6
420
Tota 1 (12/14/18-12/28/18)
7420
137,495
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TABLE 3: STATISTICS FOR FY19 SCREENVISION SPRING CINEMA CAMPAIGN
Theater
Location
4 of Screens
f; of Spots
Estimated #
Im ressfons
Amc Classic Bluerid a 14
RALEIGH
14
1050
Park West
MORRISVILLE
14
980
Amc Ma rketfa it 15
FAYETTEVI LLE
15
1050
Lumina Theatre
CHAPEL HILL
5
350
Amc Fayetteville 14
FAYETTEVILLE
14
I050
Millstone 14
FAYETTEVILLE
14
980
Amc Classic Wilson 10
WILSON
10
700
Amc South Dint 17
DURHAM
17
1190
Amc Classic Havelock 6
HAVELOCK
6
420
Theatres 10 @North ate Mall
DURHAM
10
700
,Amc Dine -in Holly Springs 9
HOLLY SPRINGS
4
700
Total(6/28/19-7/11/19)
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FIGURE 2: DIGITAL CAMPAIGN ILLUSTRATION
Video Pre -Roll
1.2.3.1 Pre -rolls
I n-Banner Video
PJ Ads Everywhere
Statistics for the 3-month Spectrum pre -roll campaign are provided in the chart below. Overall, over 61%
of the over 850,000 impressions resulted in a user viewing the 30-second video in its entirety. This also
resulted in nearly 2,000 visits to the CWEP website, which is excellent traffic.
FIGURE 3: SPECTRUM PRE -ROLL VIDEO STATISTICS FY19
851,912
6 0.4 5 Mo
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Asplay
1.2.3.2 in -Banner Video
Statistics for the 3-month Spectrum in -banner video campaign are provided in the chart below. Overall,
there were over 28,000 engagements, which is when a user clicks on, hovers over to gain additional
information, or otherwise interacts with the video. This also resulted in over 300 additional site visits to the
CWEP website.
FIGURE 4: SPECTRUM IN -BANNER VIDEO STATISTICS FY19
575.136
28,743
ar
562 Iltll[[1ltllllltt[Illlt�lllll��rllll[tII11111III111ttIIIIIIII[1[II�
1.2.3.3 TV -Everywhere Campaign
Spectrum also ran the subtitled 30-second spot as part of their TV -Everywhere system; this allows users to
view cable television in real-time on their personal devices such as smartphones and tablets. Commercial
breaks during the cable programming are filled with ad slots. Overall, this campaign generated an additional
250,117 impressions across the region.
1.2.3.4 Spectrum Digital Campaign Value
Overall, the total cost to the CWEP program was $30,000 for all FY19 digital advertising through Spectrum.
There was a total of 1,677,171 impressions delivered with these funds, for an average per -impression cost
of $0.018. This impressive return on investment showcases the wide reach of online advertising.
1.2.4 Capitol Broadcasting Company Campaigns
In FY19, CWEP continued the relationship began with Capitol Broadcasting Company (CBC) in 2018 to reach
the broadcast television market in the region. This campaign included additional digital coverage similar to
the Spectrum campaign, as well as network television and radio advertisements described in sections
below.
1.2.4.1 CBC— Digital Campaign
CBC ran the subtitled 30-second spot from February through June of 2019 as pre -roils and as in -banner
videos. Viewers that clicked on the spot in either capacity were directed to the website described in Section
1.2.1. Table 4 below outlines the final digital campaign statistics. During 2019, this campaign generated
470,082 impressions across the region. As the spot was delivered online, these are verified actual video
plays rather than estimates.
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TABLE 4: CSC DIGITAL CAMPAIGN STATISTICS- FY19
WRAL.corn 40,061 468
English Preroll
WRA
29,960 278
.93%
SpPreroll
WRAL.com ROS 400,061 510
.13V
Display
TOTAL 470,082 1.256
.27%
1.2.4.2 CBC — Broadcast TV Campaign
Table 5 below outlines the final statistics of the CDC broadcast television campaign for CWEP. Of the 1,088
commercials aired, 746 were provided as in -kind from CDC with an associated 2,373,500 impressions, which
significantly increases the value and reach of this campaign. Overall,
the television market in the CWEP
region saw 7,198,500 impressions!
TABLE S. CDC BROADCAST TV STATISTICS - FY19
WRAL 21 31.8%
1,279,000
WRAL In Kind 26 27.3%
790,000
W RAZ fit 55.1_%
1,865,000
WRAZ In Kind 118 27.3%
706,000
WRAL 2 45 4.2".6
117,000
WRAL 2 1n Kind 113 10.2%
297,000
ME TV 158 24.6%
975,000
ME TV In Kind 150 17.9%
564,000
W ITN 56 76.1%
589,000
WITN In Kind 18 5.1%
16,500
MY TV In Kind 321 Not Measured
Not Measured
TOTAL5 1,088
7,198,500
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1.2.4.3 CBC — Radio Campaign
CBC also ran the audio associated with our 30-second video spot as a radio advertisement on the following
stations: WCLY, WCMC-FM, WCMC-HD2, WDNC-AM, WRAL-FM. Overall, this resulted in an average reach
across all stations and regions of 504,700, and a total of 1,108,000 estimated impressions.
1.2.4.4 Capital Broadcasting Campaign Value
Overall, the total cost to the CWEP program was $61,000 for all advertising through Capital Broadcasting
Company (digital, broadcast TV and radio.) There were a total of 8,776,582 impressions delivered with these
funds, for an average per -impression cost of $0.007. This return on investment shows the wide reach
garnered by delivering CWEP's message across multiple media platforms.
1.2.5 Other Campaigns
1.2.5.1 Social Media Campaigns
In 2019, CWEP continued to utilize social media, linked to the website, to further expand their reach with
the public. Table 6 below outlines the number of impressions from these social media tools since July 2018.
Starting in FY2019, Stormwater SMART began to manage CWEP's social media efforts per the agreement
described in Section 1.1. StormwaterSMART has an extremely robust social media program, as well as tools
to quickly and effectively cross post information and material that are of interest to audiences in bath
regions and beyond.
TABLE 6: SOCIAL MEDIA CAMPAIGN STATISTICS
Platform
New Followers
Total Engagements*
Total Traffic**
Faceboak
248
307
234
Twitter
106
241
246

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1.2.6 Overall Mass Media Campaign Values
Total costs and value (as measured by number of impressions) of all mass media outlets are summarized in
Table 7 below.
TABLE 7: OVERALL MASS MEDIA CAMPAIGN VALUES- FY19
Numberof
impressions
Impression
subtotals per
media provider
Cost
Per -impression
cost per
provider
Cinema NCM-winter
ScreenVision-winter
ScreenVision-summer
256,644
$6,399
137,495
$5,500
163,073
$5,500
557,212
$17,399
$0.031
spectrum Display
Preroll
TV -Everywhere
575,136
851,918
250,117
1,677,171
$30,000
$0.018
CSC Digital 470,082
Broadcast N 7,198,500
Radio 1,108,000
8,776,582
$61,0001
$0.007
La Noticia 1 1,172,500
1,172,5001
$1,600
$0.001
TOTAL 1 12,183,465
12,183,4651
$177,398
$0.010
There were a total of 12,183,465 impressions delivered with these funds, for an average per -impression
cost of $0.01. Based on Table 8 below, it can be seen that this resulted in approximately 6.8 times the
number of impressions than there are people living in the region, illustrating the tremendous value these
campaigns bring to the CWEP program.
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TABLE 8: PROPORTIONAL CAMPAIGN IMPRESSIONS BY CWEP JURISDICTION
Jurisdiction
FY19 Pop.
Impressions
Town of Apex
44,745
304,222
Town of Benson
3,420
23,253
Town of Butner
7,788
52,951
Town of Carrboro
20,558
139,774
Town of Cary
152,627
1,037,714
Town of Chapel hill
50,944
346,369
Chatham County
56,285
382,683
Town of Clayton
18,734
127,373
City of Creedmoor
4,407
29,963
City of Durham
250,931
1,706,085
Durham County
42,018
285.681
Town of Fuquay-Varina
22,864
155,4S3
Town of Garner
28,558
194,166
City of Goldsboro
34,945
237,592
City of Havelock
20,328
138,211
Town of Hillsborough
6,464
43,949
Town of Holly Springs
30,018
204,093
Town of Hope Mills
16,444
111,903
Johnston County
131,150
891,692
City of Kinston
21,025
142,949
Town of Knightdale
13,500
91,787
Town of Morrisville
23,682
161,014
Nash County
41,013
278,848
City of New Bern
29,823
202,767
Orange County
54,637
371,478
City of Oxford
8,474
S7,615
Town of Pittsboro
4,415
30,018
City of Raleigh
431,901
2,936,504
City of Rocky Mount
55,189
375,231
City of Roxboro
81185
55,650
Town of Smithfield
11,102
75,483
Town of Spring Lake
6,777
46,077
Town of Tarboro
11,066
75,238
Town of Wake Forest
34,463
234,315
Wayne County
82,418
560,362
Town of Wendell
6,337
43,085
Town of Zebulon
4,709
32,017
Tota I
1,791,944
12,183,465
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1.3 CWEP DIRECT STORMWATER EDUCATION AND OUTREACH ACHIEVEMENTS
In FY19, CWEP hired an AmeriCorps service member to conduct direct environmental education and
outreach with children and adults in CWEP communities. In FY19, she worked w'sth CWEP program staff and
partners at PTRC's Stormwater SMART to develop a direct education program from scratch. This involved
identifying and being trained to implement 19 different educational activities, procuring materials for each,
and coordinating with CWEP members to schedule and conduct outreach events with each of the 39
Partners at least once throughout her AmeriCorps term of September 2018 through June 2019 see Table
9). Educational outreach venues included schools, camps, libraries, festivals, Creek Weeks, scout troops,
and others. She reached 3,302 people at 71 events throughout her 30•month term, and CWEP members
universalay appreciated having a knowledgeable, personable educator to assist them or provide
environmental education where none had been available. This is In addition to many meetings, trainings,
professional development events, and strategic planning for other events in collaboration with our CWEP
Partners and other organizations throughout the region.
41
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FIGURE 5: FY19 AMERICORPS SERVICE MEMBER BLAIR FRANTz TEACHING ABOUT
STORMWATER IN SPANISH AT RALEIGH'S FIESTA DEL PUEBLO!
The FY19 service year with AmeriCorps was a huge advancement for CWEP to meet the needs of their
Partners and the Partner communities. In late FY19, the CWEP program secured the next AmeriCorps
service member for FY20 and intends for the direct education portion of CWEP to target smaller and/or
underserved communities which do not readily have access to environmental education (and which are
often also those disproportionately affected by stormwat er-d riven flooding and water quality issues.) As
part of the CWEP/SMART partnership, Stormwater SMART staff will continue to help train the CWEP
AmeriCorps member and work effectively with CWEP to provide outreach across the entire region.
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FIGURE 6: ENVIROSCAPE DEMONSTRATION AT ROGER BELL ACADEMY IN HAVELOCK
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FIGURE 7: TOOLS OF THE TRADE: CATCH BASIN MODEL
FIGURE $: IMPERVIOUS VS. PERVIOUS SURFACE (WATER NOT INCLUDED'
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FIGURE 9: MACROINUERTEBRATE WORKSHOP IN HOPE MILLS
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TABLE 9: SNAPSHOT OF SELECT CWEP PARTNER DIRECT EDUCATION AND OUTREACH EVENTS
Member W t
Event
Month
Apex
PeakFest
May
Benson
Christmas Parade
December
Butner
Chicken Pickin'
June
Carrboro
Carrboro Day Celebration
May
Carrboro
Carrboro Farmer's Market
Aril
Cary
Alston Ridge Elementary School - C3fy
June
Cary
Girl Scout Program at Water Reclamation Facility
February
Chapel Hill
Sunday STEAM at Library
May
Chatham Count /Pittsboro
Spring Agricultural Festival
March
Clayton
Cooper Academy
March
Clayton
Clayton Rec Center
March
Creedmoor
Music Festival
October
Durham
Piney Woods Dog Park
March
Durham
Durham Creek Week Open House Celebration at Fiilaree
March
Durham
EPA Science Day at Bethesda Elementary School- 4th grade
Aril
Durham
Bimbe CuStural Arts Festival
Ma
Durham County
Maker lab Library Program at NorthGate
June
Durham County
Stanford L. Warren Branch Library- lunch Time Adventures
June
Fuguay Varina
Willow Springs Elementary School j3rdgrade)
May
FuquaFuquay Varina
Super Special Community Library Program
May
Garner
Light Up Main Event
November
Goldsboro
Wings Over Wayne Air Show
Aril
Havelock
Roger Bell New Tech Academy Program
Aril
Holly Springs
Program at Holly Springs Community Library
April
Totly Springs
Holly Springs Track Out Program
Aril
Hope Mills
Macro Program at Hope Mills Middle
February
Johnston County,Summer
Camp at Clayton Community Center
June
Kinston
Earth Science Science Expo at Neuseway Nature Park
Aril
Kni htdale
Training Kni htdate High Schooters
February
Morrisville
Morrisville Western Wake Farmer's market
March
Morrisville
Morrisville After School Program- Cedar Fork Community Center
February
Nash County
Middlesex Elementary Program
Aril
New Bern
Cherry Tree House Day Camp Program at Cherry Tree Base
Aril
New Bern
West New Bern Recreation Center
Aril
Orange County/Hillsborough
orange County Library Pro ram- Kids Explore STEAM event
May
Oxford
STEM Event at richard thorton Library
March
Oxford
Mustard Seed Academy
March
Raleigh
Fiesta Del Pueblo
September
Raleigh
Macro workshop at TJCOG for Raleigh Health Drop in Center
June
Ralei h
Raleigh Health Drop in Program - Ecology Club
February
Re zonal
Enemy of the Pea le Water Bar
October
Regional
Teach One Tech STEM enrichment Program
February
Rocky Mount
Rocky Mount Imperial Centre
March
Rocky Mount
Rocky Mount Harrison Family YMCA
March
Roxboro
Person County Library Program
March
Roxboro
Alter school Program at South Roxboro Elementary
March
Smithfield
Smithfield Public Library Program
May
Spring Lake
Training and Equipping Spring Lake Stormwater Administrator for July 4th event
June
Tarboro
Tarboro New Be inin s Child Care Center- After School Program
March
Wake Forest
Envision Science Academy
November
Wayne County
Boys and Girls Club of Wayne County Summer Camp Program
June
Wendell
Spring into the Arts Festival
May
Zebulon
Farmer's Market
lunc
Zebulon
lZebulonPubhcLibrary Program
litme
Triangle J
Council of Governments
15

a
CLEAN WATER
E73uc Ar,Or,
PA;TN-UHIP
10-11:30 AM, Maker Lab, Durham Countv Libra
10:00.10:05- Earth Ball Name Game
Students play a name game of catch with an Earth Ball and understand that there is more water on
planet earth than land!
10:05.10:45- The lnctedibleJourney
With a roll of a cube, students simulate the movement of water within the water cycle by traveling from
station to station- collecting beads and making a bracelet as they go. By the end of this program,
students will be able to describe the movement of Seater within the water cycle as well as Identify the
states of water as it moves. Students get to bring home a handmade bracelet at the end of this activity]
10:45-11:30- Rain Garden n a Bottle
In rain garden in a bottle, students build their very orm rain garden using native plants to demonstrate
how they survive in their environments. At the same time, they learn hour environmental design
techniques and how they relate to stormwater runoff. Students look at different soil types and its ability
to hold water- pervious vs. impervious.
FIGURE 10: EXAMPLE EDUCATIONAL OUtREACH SCHEDULE
1.3.1 CWEP Partner Reception
Feedback from CWEP members about the new FY19 direct environmental education efforts has been
universally positive; some emailed testimonials included:
lust wanted to say an extra special thanks to you for the assistance with the rescheduled Creedmoor
Music Festival. We were dealing with multiple challenges: rainy weather, the some weekend as the
State Fair, my dead Whone, etc. our festival was a great venue to tout our education efforts, and it
was a HUGE opportunity to allow your volunteer to SHINE in our little community."
"Thank you so much for coming to Hope Mills and sharing in our Macro presentation! The kids loved
being able to look at the bugs through the stereoscopes. Seeing their amazement with the closeup
view has convinced me to purchase a couple for next year's presentation. Your willingness to jump
in and help with the macros and then leading the presentations was truly a blessing!"
"l know you have to move on when your A meriCorps timeframe is completed, but you have made a
great impact on stormwater education for the CWEP partnership. Especially for the smaller
communities like Morrisville. You will be missed."
Triangle J
- Council of Governments 16

a
CLEAN WAIE4
ED11CA1 or,
PARYN:45HIP
1.4 CWEP STEERING COMMITTEE ACTIVITIES
The CWEP Steering Committee met for quarterly meetings on July 24, 2018; October 16, 2018; December
21, 2019; and April 9, 2019. Summaries
and minutes for all FY2019 meetings are included
in Appendix A
of this report.
2.0 PROGRAM FINANCIAL INFORMATION
2.1 CWEP PARTNERS AND COST SHARES
CWEP local government partners share the costs of the program. Each of
the partners' shares
is the sum of a base
cost ($2,000 for FY19) and a proportionate cost.
Each partners proportionate cost is the product of its population
and a per -capita rate ($0.041 per person for FY19; the Steering Committee
continued the discount of the per -capita
rate applied in FY10 during the recession). Partner population estimates are the latest official
estimates available
from the NCState Demographics unit at the time that cost shares are calculated (FY19 used 2016
certified estimates).
The CWEP Steering Committee established and approved the CWEP FY19 program cost shares
outlined in Table 10
below in January of 2018.
TABLE 10: CWEP
FY19 APPROVED COST SHARES
Partner11 Population* for FY19 Cost Share Partner
Population*
1 Subject to Neuse fiver Basin Nutrient kbnagenwt Regulations.
2. Subject to Woes Phase I Stormiv ater Regulations
3. Subject to NPOES Phase I Stormv ater Regulations
4. Subject to Tar•Pantico fiver Basin Nutrient Wriagerrent Regulations,
5. Subject to Jordan Lane Nutrient htlnagem3nt Regulations.
Topulations have been adjusted for group quarters covefed by another state storm:. ate, permt
Triangle J
Council of Governments
17
for FY19
Cost Share
Town of A ex zs
46,673.00
$3,914
Johnston Count '
134,724
$7,524
Town of Benson a
3,481.00
S2,143
City of Kinston `
20,672
$2s4s
Town of Butner 2
7,8$0.00
52,323
Town of Kni htdale �
13,786
$2,565
Town of Carrhoro a.s
20,533.00
$2,842
Town of Marrisutle 25
24,456
$3,003
Town of Cary i 25
155,041.00
$8,357
Nash Count Z'
41,244
$3,691
Town of Chapel Hill zs
51,226.00
$4,100
C t of New Bern `Z
30,438
$3,232
Chatham Count a,s
57,448.00
$4,355
Orange Count `2 s
54,883
$4,250
Town of Clayton 2
19,427.00
52,797
City of Oxford °
8,563
$2,351
City of Creedmoor 2
4,531.Ot]
$2,186
Town of Pillsboro s
4,577
$2,188
City of ourham' a s
255,042.00
$12,457
Gt of Ra ei h "'
439,940
$20,038
Durham County `s
A2,218.E1t]
$3,731
City of Rock Mount
54,849
$4,249
Town of Fu ua •Varina 2
24,254.00
$2,994
Gt of Roxboro a
8,238
$2,338
Town of Garner °��
28,999.00
$3,189
Toevn of Smithfield `
11,238
52,461
City of Goldsboro' Z
34,793 00
$3,427
Town of S rin Lake 2
6,811
$2,279
City of Havelock `
20,072.00
$2,823
Town of Tarboro'
10,857
$2,445
Town of Hillsborou ha
6.673.00
$2.274
Town of Wake Forest'
35,293
$3,447
Town of Holly Springs '
31,230.00
$3,280
Wayne Count 12
82,426
$5,379
Town of Hope Mi135'
16,523.Ix1
$2,677
Town of Wendell
6,533
$2,268
Town of Zehulon z
4,796
$2,197

e
CLEAN WATER
F:)UCAT AN
PA4TN=R5H P
2.2 CWEP PROGRAM FINANCIAL REPORT FOR FY2019
Table 11 below outlines the FY19 budget. Table 12 on the following page shows how CWEP intends to use funds in
FY20.
TABLE 11: CWEP FY19 FINANCIAL REPORT
Clean Water Education Partnershi
Budget
Actual
$148,617
$148,622
FY19 Cost Share Revenue lest) - CWEP ONLY
FY19 Cost Share Revenue (est) - SMART ONLY
$35,800
$40,800
Fund Balance at close of FY18
$80,363
$93,033
Total
$264,7801
$282,455
TJCOG Direct Costs
TJCOG Staff Costs
$52,520
$50,478
AmeriCorps Member
$9,500
$9,500
SMART Staff
$5,000
$5,000
Travel, Supplies, Miscellaneous
$3,975
$4,199
Professional Development
$1,500
$2,685
TJCOG Direct Costs Total
$72,495
$71,862
Mass Media Cam ai n Costs
Spring Online Campaign
$50,000
$64,000
CWEP Spring Online Campaign
$20,000
$30,000
SMART Spring Onl ine Campaign
530,000
$33,000
Spring/Summer Broadcast Campaign
$61,000
$61,000
CWEP Spring/Summer Broadcast Campaign
$61,000
$61,000
SMART Spring/Summer Broadcast Campaign
$0
$0
Winter Cinema
$6,500
$17,400
CWEP W nter Cinema Campaign
$6,500
$11,900
CWEP Summer Cinema Campaign
$0
$5,500
SMART Winter Cinema Campaign
1 50
1 $o
Mass Media Campaign Costs Totall $117,S00
1 $142,400
Cam ai n Content & Outreach Materials
AmeriCorps Outreach Materials
$3,000
$5,235
Printing
$9,300
$5,920
CWEP Printing
$3,500
50
SMART Printing
$5,801)
$5,920
Campaign Content & Outreach Materials Totals
$12,300
$11,155
CWEP Expenses
$166,495
$185,497
SMART Expenses
$35,800
$38,920
Total Expenses
$202,295
$224,417
Fund Balance at end of FY19
562,485
$73,948
Triangle J
Council of Governments
18

CLEAN WATER
FOUCAT ON
TABLE 12: PROJECTED CWEP BUDGET FOR FY2020
CLEAN WATER EDUCATION PARTNERSHIP (CWEP)
FY2020 AVAILABLE FUNDS
FY20 Cost Share Revenue - CWEP ONLY
$
161,359
Fund Balance at close of FY19
$
73,948
Total1
EDUCATIONCLEAN WATER PARTNERSHIP
FY2020 EXPENDITURES
TJCOG Direct Costs
TJCOG Staff Time
$
35,751
AmeriCorps Member
$
9,500
Travel, Supplies, Miscellaneous
$
7,750
TJCOG Direct Costs Total
$
53,001
Mass Media Campaign Costs
Spring Online Campaign
$
30,000
Spring/Summer Broadcast Campaign
$
60,000
Summer Cinema
$
12,000
Winter Cinema
$
12,000
La Noticia Ads
$
1,600
Mass Media Campaign Costs Total
$
115,600
Campaign Content & Outreach Materials
AmeriCorps Outreach Materials
$
3,000
Printing
$
7,000
Campaign Content & Outreach Materials Totals
$
10,0DD
Total Expenses
$
.1
FY20 Use of Fund Balance
$
17,242
AvailablePro ected . Balance at end of FY20
56,706
Triangle i
Council of Governments
19

APPENDIX: STEERING COMMITTEE MEETING SUMMARIES
Triangle J
_} Council of Governments
20

CLEAN WATER
EDUCATION
PARTNERSHIP
Present
James Misciagno, Town of Apex
Jessica Gladwin, Town of Butner
Marie Cefalo, Town of Cary
Wendy Smith, Town of Chapel Hill
Laura Webb Smith, City of Durham
McKenzie Gentry, Durham County
Jaclyn Sumner, Town of Garner
Terry Hackett, Town of Hillsborough
TJ Cawley, Town of Morrisville
Tony Victor, Town of Morrisville
Tommy Jones, Nash County
Carmela Teichman, City of Raleigh
Kristin Freeman, City of Raleigh
Jen Schmitz, TJCOG
Andrea Eilers, TJCOG
Lindsey Lengyel, PTRC
On the Conference Line
Soni Walker, City of Kinston
Howard Fleming, Orange County
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncC[eanWater.org
STEERING COMMITTEE MEETING
July 24, 2018
Triangle J Council of Governments, Durham NC
Amy Ratliff, Town of Oxford
Scott Miles, Town of Wake Forest
Partners Not Represented
Town of Benson
Town of Carrboro
Chatham County
Town of Clayton
City of Goldsboro
City of Havelock
Johnston County
Town of Kn'ghtdale
City of New Bern
Town of Pittsboro
Town of Smithfield
Town of Spring Lake
Town of Tarboro
Wayne County
Town of Wendell
Town of Zebulon
Thank you Wendy!
The group celebrated Wendy Smith of Chapel Hill for her many years of service to the Town and CWEP.
This is her last meeting before her retirement.
FY18 Q4 Program Updates
Jen gave a brief overview of the progress and status of the various campaigns. The annual report will be
sent out in August to the Partners.
New Partners/Stormwater SMART Discussion
The group discussed the addition of several new Partners from the Piedmont Triad Regional Council
jurisdiction. This effort was motivated by the dissolution of the Piedmont Water Quality Partnership,
which was a private entity providing video and mass media services to the Triad area. The PWQP had a
very small budget; videos were made in-house by the City of Greensboro and utilized as feasible across
the region, but were unable to provide as much as desired with a limited budget. Their dissolution
resulted in a subsequent and unexpected loss of mass media services to the entire area beginning July
V, 2018. Due to the lack of notice, those entities will be paying into CWEP at the rate that was approved
CWEP July 24, 2018 Steering Committee Meeting Summary p. 1

in their budget cycle before the announcement of the dissolution; this is approximately half of the fee
that would be due to CWEP based on population. These funds will be used to expand our Spectrum
digital campaign to that region. In return, CWEP will utilize the expertise and curricula developed by
PTRC for our AmeriCorps direct education, which will commence in September, as well as additional
social media work that PTRC is already doing. There was a vibrant discussion about the specifics,
concerns, challenges, and future of this new partnership.
Please see the attached proposed timeline and overview of the process to describe further details, as
well as the PPT that Lindsey provided to the group.
Direct Education in FY19
Lindsey provided an overview of the direct education program that PTRC implements, and from which
we can draw materials, ideas, and training. She will help get our AmeriCorps member up to speed this
fall. Please see the attached PPT presentation.
The group also discussed purchasing a new Enviro5cape for this work. The Town of Cary will be donating
an Enviro5cape to CWEP to offset this cost.
Overview of Draft FY19 Budget, Cost Shares, Invoicing
The final cost shares for FY19 have been determined, and invoices will be sent out soon. There was no
impact to CWEP Partner cost shares due to the inclusion of new Partners from Stormwater SMART —those
funds are handled separately (see attached budget). There was a brief discussion regarding potentially
raising the CWEP cost share amounts, as the fees have not been raised in several years, and at one point
were actually reduced due to economic hardships. This discussion will be revisited at a future meeting.
The group also reviewed and discussed the proposed budget. With additional campaigns and direct
education, the budget utilizes approximately $50,000 of fund reserve. The group had mixed responses to
this, and TJCOG worked to reduce this amount to $30,000:
• The Spring Online Campaign was decreased from $30,000 to $20,000
• The Winter Cinema Campaign was decreased from $13,000 to $6,500
• Printing budget was decreased from $7,000 to $3,500 to reflect one batch run, not two
• Minor adjustments made to fringe calculation.
FY19 Moving; Forward
As the budget is already tight, any new campaigns will be tabled for now, but will be discussed as
future funds allow, including:
o La Ley radio
o La Noticia paper ads
o Billboards
• Materials giveaways
o Mascot costume
The meeting adjourned at 12:00 pm.
CWEP July 24, 2018 Steering Committee Meeting Summary
p. 2

J
CLEAN WATER
EDUCATION
PARTNERSHIP
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
October 16, 2018
Triangle J Council of Governments, Durham NC
Present
James Misciagno, Town of Apex
Jessica Gladwin, Town of Butner
Heather Holly, Town of Carrboro
Charles Brown, Town of Cary
Allison Schwarz-Weakley, Town of Chapel Hill
Randy Cahoon -Tingle, City of Creedmoor
Drew Blake, Chatham County
Laura Webb Smith, City of Durham
McKenzie Gentry, Durham County
Terry Hackett, Town of Hillsborough
Daniel Colavito, Town of Holly Springs
Zachary Pitts, Town of Holly Springs
Tony Victor, Town of Morrisville
Tommy Jones, Nash County
Carmela Teichman, City of Raleigh
Kristin Freeman, City of Raleigh
Phil Ross, City of Roxboro
Elizabeth Goodson, Town of Pittsboro
Jen Schmitz, TJCDG
Blair Frantz, TJCOG
Lindsey Lengyel, PTRC
FY18 and 19 Q1 Program Updates
On the Conference Line
Soni Walker, City of Kinston
Holly Miller, Town of Wake Forest
Partners Not Represented
Town of Benson
Town of Clayton
Town of Garner
C,ty of Goldsboro
City of Havelock
Johnston County
Town of Knightdale
City of New Bern
Town of Smithfield
Town of Spring Lake
Town of Tarboro
Wayne County
Town of Wendell
Town of Zebulon
Jen gave a brief overview of the progress and status of the various campaigns. The CBC, Spectrum, and
cinema campaigns were all very successful in FY18 and will be continued in FY19. Jen will begin contracting
for the winter cinema campaign immediately, with approval by the group. In addition, the group discussed
pursuing print advertisements in La Noticia, a Spanish -language publication. Raleigh, Chapel Hill, and
Durham have worked with LN in the past and indicated they had excellent graphic design capabilities and
good value for the price. Jen has recently received a discount opportunity as well, so she will work with
the newspaper to run ads for 10 months, including a focus on pet waste as well as seasonal needs such as
lawn waste or cooking grease.
The annual report was sent on behalf of all CWEP Partners to the North Carolina Division of Water
Resources on October 1", 2018. It is available on our website here:
httas://nccleanwatercom.files,wordpress.com/2018/10/cwen annualreport fvl8.pdf
CWEP October 16, 2018 Steering Committee Meeting Summary p. 1

Direct Education in FY19
Blair Frantz, 2019 AmeriCorps Service Member, gave a presentation to the Partners about her
background, her training and work thus far, and her plans for expanding direct education and outreach
for the CWEP program during her service year (September 2018-June 2019). This presentation is attached
to this email. She is available to help any CWEP Partnerwith booths, school groups, Creek Weeks, festivals,
stream walks, litter cleanups, or any other event that you need an extra staff member, or would like to
incorporate stormwater outreach where there currently is not. She is developing an extensive Excel
spreadsheet of all events in all 37 jurisdictions that can be used for years to come. Please email her at
bfrantziaDticos.org if you have any outreach needs, or would like to add any events to the spreadsheet.
Her goal is to reach each of the 37 entities once this service year, and will be investing in outreach tools
such as the EnviroScape, catch basin demo (see below), prizes and toys, and other materials. The numbers
of individuals reached at these events will be tracked and submitted in the CWEP annual report.
CWEP Social Media Update
Lindsey Lengyel of PTRC provided an update on the social media revamp that has occurred for the CWEP
platforms. PTRC now manages the CWEP social media by incorporating it into their HootSuite tool,
which allows them to post and cross post much more frequently than CWEP was able to achieve. In just
one month, CWEP has seen a tremendous boost in their online reach from this work, and will be starting
an Instagram account to feature direct education and outreach opportunities, which will also be
incorporated into the mix. Please contact Jen if you would like to discuss cross posting of your own
social media accounts as well.
Catch Basin Build
PTRC notified Jen several months ago that a local contractor there was willing to set up a DIY workshop
for interested CWEP partners, where he would pre-cut wood and guide them in building a catch basin
model similar to photo attached, but they would supply their own tools and labor, and the plastic
'stream' would not be included, for a prohibitive cost of $500 each. Jen instead worked with a local
woodworker in Durham that created one complete catch basin model, including the plastic stream, for a
much lower price. This catch basin model will be used by Blair as one of the many tools for her CWEP
outreach and education, and can be used at Partner events. Additionally, if any other Partners are
interested in having one of these more economical catch basins for their own jurisdiction, please contact
Jen who can connect you with the craftsman and/or facilitate the purchase as needed.
The meeting adjourned at 11:40 am.
CWEP October 16, 2018 Steering Committee Meeting
Summary P• 2

CLEAN WATER
EDUCATION
PARTNERSHIP
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncCleanWater.org
STEERING COMMITTEE MEETING
.January 22, 2019
Triangle J Council of Governments, Durham NC
Present
James Misciagno, Town of Apex
Anthony Scott, Town of Apex
Jessica Gladwin, Town of Butner
Heather Holley, Town of Carrboro
Charles Brown, Town of Cary
Marie Cefalo, Town of Cary
Allison Schwarz-Weakley, Town of Chapel Hill
Drew Blake, Chatham County
Laura Webb Smith, City of Durham
Terry Hackett, Town of Hillsborough
Heather Fisher, Town of Hillsborough
Daniel Colavito, Town of Holly Springs
Zachary Pitts, Town of Holly Springs
Beth Brown, Town of Hope Mills
Tony Victor, Town of Morrisville
Carmela Teichman, City of Raleigh
Amy Farinelli, City of Raleigh
Phil Ross, City of Roxboro
Jen Schmitz, TJCOG
Blair Frantz, TJCOG
Danica Heflin, PTRC
Lindsey Lengyel, BlueStream Environmental
FY19 Program Updates
On the Conference Line
Jennifer Mitchet:, Town of Fuquay-Varina
Soni Walker, City of Kinston
Jen gave a brief overview of the progress and status of the various campaigns. The Stormwater SMART
Spectrum campaign has been performing very well for the last two months, and will be wrapping up at
the end of January. The CWEP cinema campaign ran for two weeks over the holidays as planned, and will
be repeated in the spring of FY19. CWEP also began running ads in La Noticia, which will run for 10 months,
including a focus on pet waste as well as general Stormwater education.
The CBC (March -July) and Spectrum (April -June) ads will repeat again this spring; Jen will begin contracting
as needed.
Direct Education and Outreach in FY19
Blair Frantz, 2019 AmeriCorps Service Member, gave a presentation to the Partners about the abundance
of work she has done in the first half of her service year, including:
CWEP January 22, 2019 Steering Committee Meeting Summary p. 1

1. Outreach and Education events performed thus far
2. Training and workshop events thus far
3. Jurisdictions she has helped or plans to help thus far
4. Upcoming events and scheduling conflicts to work through
5. Development and expansion of jurisdiction events spreadsheet for current and future years
5. Update and translation of all tri-folds, brochures, and other materials
7. Acquiring and building inventory of outreach materials for games and events
a. New dragonfly cutout banner
b. New CWEP tablecloth/runner
c. Folding table/chairs for events
d. Spin the Wheel game!
8. Researching and compiling info an promotional materials
a. The group discussed several items, including squishees, plantable pencils, stickers, etc.
b. The preference would be to only invest in eco-friendly, useful materials
c. Blair will be purchasing CWEP logo dog waste bags for Creek Week
9. Participating with City of Durham and Town of Cary in Creek Week planning
10. Massive update to website, including all direct education and outreach resources
11. Development of Survey for testing "stormwater IQ'
12. Potential grants for both local government and nonprofits, as well as potential uses of grant
funding/project partners
13. Development of survey for Partners regarding school and library programming.
This presentation is included in the resource link here:
Please email her at [e-mail] if you have any outreach needs, or would like to add any events to
the spreadsheet. Her goal is to reach each of the 37 entities once this service year, and will be investing
in outreach tools such as the Enviro5cape, catch basin demo (see below), prizes and toys, and other
materials. The numbers of individuals reached at these events will be tracked and submitted in the CWEP
annual report.
Review of 5-Year Plan
The group briefly reviewed the status of the tasks outlined in the CWEP 5-year plan. The theme for this
year is `Pet Waste', which has been addressed with the Spanish -language La Noticia ads, as well as with
outreach efforts through Creek Week and logo doggie bags. Additional work will be done this spring
with the digital campaign —Jen will work with CBC/Spectrum to run the dog waste themed short in our
internet and radio campaigns.
Draft FY20 Cost Shares/Budget, Fees
At the beginning of 2017, the CWEP fund balance was well over $100k; CWEP partners wanted to invest
this money in improving the program, which has been Jen's main goal since then. While we still have a
robust fund balance, additional funds through rate increases or additional Partners would allow
additional growth, outreach, and development. Jen presented the draft FY20 Cost Shares based on the
existing formula; please note that those members with group quarters do not have final cost shares yet.
She also presented a brief history of the cost share formula for the last several years of CWEP.
Additionally, she ran hypothetical numbers with a per capita rate increase from $0.041 to $0.050. This
slide is included below.
CWEP January 22, 2019 Steering Committee Meeting Summary p. 2

The group discussed the possibility of raising the per capita rate, and/or the base rate. Several entities
explained that they are too late in the budget cycle for this fiscal year, but are open to discussing in
future years; however, a jump to $0.050 would likely be too extreme. TJCOG will bring various scenarios
and options to the next quarterly CWEP meeting.
Cost share rate history & proposal
P. P.
lrayale J
Q urr] o! Gommnt3
The meeting adjourned at 11:50 am.
CWEP January22, 2019 Steering Committee Meeting Summary p. 3

CLEAN WATER
EDUCATION
PARTNERSHIP
SUMMARY
CLEAN WATER EDUCATION PARTNERSHIP
www.ncC]eanWater.org
STEERING COMMITTEE MEETING
April 9, 2019
Triangle J Council of Governments, Durham NC
Present
James Misciagno, Town of Apex
Jessica Gladwin, Town of Butner
Heather Halley, Town of Carrboro
Charles Brown, Town of Cary
Marie Cefalo, Town of Cary
Allison Schwa rz-Wea kiey, Town of Chapel Hill
Drew Blake, Chatham County
Laura Webb Smith, City of Durham
McKenzie Gentry, Durham County
Terry Hackett, Town of Hillsborough
Zachary Pitts, Town of Holly Springs
Tony Victor, Town of Morrisville
Carmela Teichman, City of Raleigh
Amy Farinelli, City of Raleigh
Phil Ross, City of Roxboro
Jen Schmitz, T1COG
Blair Frantz, TJCOG
Maya Cough -Schulze, TJCOG
Danica Heflin, PTRC
Lindsey Lengyel, BlueStream Environmental
Marguerite Bishop, Town of Nashville
Julie Spriggs, Town of Nashville
Jadyn Stannard, Town of Garner
FY19 Program Updates
On the Conference line
Karen Durham, Town of Clayton
Jennifer Mitchell, Town of Fuquay-Va6na
TJ Cawley, Town of Morrisville
Jen introduced new Water Program staff member Maya, gave a brief overview of the La Noticia ad
campaign, CBC/Spectrum Campaigns and giveaway Blair and Maya have received from local businesses as
incentives to interact with the CWEP website. Maya informed the group that she attended the March 26`r'
Phase II NPDES workshop. Danica Heflin updated the group on PTRC's involvement. Stormwater SMART
is interested in participating in CWEP next fiscal year, and Danica will help train CWEP's AmeriCorps next
year as PTRC did with Blair. Additionally, SMART learned that Sesame Street does stormwater education
for families of young children, and in the coming year will use their mobile classroom to deliver this
education in communities. Danica offered to pilot this in the TiCOG region.
Direct Education in FY19
Blair Frantz, 2019 AmeriCorps Service Member, gave a presentation to the Partners about her work thus
far on direct education and outreach for the CWEP program. She updated the members on all the possible
CWEP April 9,2019 Steering Committee Meeting Summary P. 1

environmental education activities and materials she has at her disposal, including those generously
donated by CWEP members.
She has continued to update an extensive Excel spreadsheet of all events in all 37 jurisdictions that can
be used for years to come. Please email her at [e-mail] if you would like to add any events to
the spreadsheet. She is on track to reach her goal of doing outreach in each of the 37 entities at least once
this service year. She is recording the numbers of individuals reached at these events, which will be
included in the CWEP annual report. All tracking materials, spreadsheets, and other resources Blair
referenced are available here: CWEP Partners Site
She has also applied on behalf of the CWEP program for several small grants for storm drain marking and
has been organizing tips/informal SOP information for the next AmeriCorps volunteer.
Stormwater Outreach Tool Demo
James Misciagno did a demonstration and played videos of kids interacting with his 3D-printed model
that shows the path of stormwater from a storm drain in front of a house into a creek. He pointed out
that the model is a smaller, more local scale than an Enviroscape, and thus is easier for people to relate
to than a whole watershed. His goal is for the models ultimately to be less than $500.
Draft FY20 Budget/Cost Shares
Jen gave a brief overview of FY20 budget/cost shares. There will be less of CWEP total revenue allocated
towards staff time, but more staff time devoted to CWEP, as Maya's time will largely replace Jen's. Jen
also slightly increased some AmeriCorps line items based on how this year's budget worked out.
Future Cost Share Scenario Presentation/Discussion
Maya presented a range of ways TJCOG could garner increased CWEP revenues and improve services
CWEP delivers to the members. Improved services could include sustainable funding for AmeriCorps
direct education (currently paid partly out of fund balance that will be depleted within a couple years);
increased Spanish language programs/materials; increased mass media; or other ideas from members.
Maya outlined scenarios for how per capita or base costs could be incrementally increased based on
population to provide revenue to accomplish these improvements.
A smaller CWEP member expressed support for increasing the per capita rate to FY09 levels over two
years. There was concern among larger CWEP members that any cost share increase would not be
feasible. Members generally agreed that they would rather try to grow revenue by finding new
members than increasing cost shares.
Lindsey Lengyel asked what CWEP members' highest priority for CWEP would be if there were increased
revenues available. Discussion and an informal show of hands showed that CWEP members' priorities
are about evenly split between Spanish language print materials (potentially specific to construction and
erosion control), direct education, and website/social media improvements.
The meeting adjourned at 11:55 am.
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