Citywide Public Opinion Survey-1987

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Division of Coastal Management
CITYWIDE PUBLIC OPINION SURVEY
OF
WILMINGTON REGISTERED VOTERS
Contact: Susan Bulluck or
Deedee Bromeier
Independent Opinion Research
& Communications, Inc.
[phone]
August 19, 1987
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

The preparation of this survey was financed in part through a grant provided by the
North Carolina Coastal Management Program, through funds provided by the Coastal Zone
Management Act of 1972, as amended, which is administered by the Office of Ocean and
Coastal Resource Management, National Oceanic and Atmospheric Administration.
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INTRODUCTION
D
This survey gives a picture of how five hundred eighteen (518) randomly
selected Wilmington registered voters feel about their city's problems, the
desirability of Wilmington and their neighborhoods as a place to live, and
their views on signage, landscaping, and the Historic Districts. Their opinions
a are those held during the week of August-3 — 10, 1987, and the survey has an
error margin of 4.5%
Q Each question is presented in the order in which it occurred in the survey
instrument. The report gives three ways in which to read the responses. First
is a table containing the frequencies (the number of times a certain response
was mentioned,) the percent that frequency was of the total surveys, a valid
percent column which discounts those questionnaires which had no response to
that particular question, and a cumulative percent column. The valid percent
column is the column to which the most attention should be paid for interpretive
Dpurposes.
The second item given for each question is a graph which shows the frequencies
in a representative manner. The third is a written paragraph which displays
the data in paragraph form. No attempt has been made to interpret the data
other than to explain the categories of responses in the open ended questions.
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Independent Opinion Research & Communications, Inc.
D P.O. Box 5011 • Wrightsville Beach, N.C. 28480 • [phone]

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SURVEY METHODOLOGY
The Sample
Independent Opinion Research & Communications, Inc.* designed a randomly
selected probability sample of registered voters in the City of Wilmington,
North Carolina. The selection was based on voter lists married to telephone
numbers, and calls were made in proportion to the number registered to vote
in each Wilmington precinct.
Field Work
Five hundred and eighteen (518) interviews were conducted from August 2
through August 9, using a telephone bank at IOR&C's office. No calls were
made on Friday or Saturday. The field work was completed by IOR&C who was
responsible for the completion and verification of all interviews. A
breakdown by precinct of the completed interviews follows:
Precinct Registered voters (3/87)
1
Dorothy Johnson School
1120
2
Community Arts Center
2022
3
Hooper School
1079
4
Lucille Shuffler Bldg.
1516
a
5
Cape Fear Presbyterian
2015
6
New Hanover High School
892
a
7
8
Williston School
Lake Forest Inc.
1188
1139
9
Annie Snipes School
1955
10
Church of God Castle St.
1009
a
11
Empie Park Fire Station
1845
12
Forest Hills School
1750
13
Winter Park Presbyterian
1717
(-�
14
Roland Grise School
1102
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15
Wm, Blount School
1498
16
Pine Valley School
2052
Q18
17
American Legion Bldg
Fire Station/Golf Course
1249
1515
26,663
Interviews
20
40
19
30
38
27
22
24
38
22
35
34
32
18
24
37
28
30
518
(� Screens
u All of the respondents were asked: "First, are you a registered voter?"
Those who said "No," or "Not sure" were excluded from the survey. Then, the
respondents were asked if they were registered to vote in Wilmington
elections. Those who said they lived outside the city limits were excluded
D *Independent Opinion Research and Communications, Inc. is a campaign
consortium that does full -service market research consulting and is located
in Wrightsville Beach, North Carolina. The consortium has conducted more
Q than 25,000 in -the -home interviews and 250,000 telephone interviews in 35
states with registered voters and consumers for political, commercial,
governmental, newspaper and television clients. IOR&C is registered as a
D Women Business Enterprise for purposes of minority participation in
government contracts.
Independent Opinion Research & Communications, Inc.
0 P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 3
from this survey. In the final screen question, the respondents were asked
"Did you vote in the last municipal election in November, 1985." Those who
had not voted in that election were also excluded from participating in the
survey. Thus, the completed interviews were from Wilmington voters who voted
in the last election.
Analysis
The study was designed by DeeDee Bromeier and Susan Bulluck from
questions submitted by the City of Wilmington Planning Department. Coding,
computer processing, and analysis were performed by Susan Bulluck, Karen
Gottovi and Dann DeVries. The report wAs written by Susan Bulluck, DeeDee
Bromeier and Karen Gottovi.
Questionnaire
The actual wording of each question in this survey is included in this
report. The report is written in the exact order that the questions were
administered to the voters.
Demographics of the Sample
The demographics of the sample are included as an appendix to this
report.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrilghtsville Beach, N.C. 28480 • [phone]

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D
Q3 IN WHICH PRECINCT DO YOU VOTE?
Value Label
Value Frequency Percent
Valid
Percent
Cumulative
Percent
Community Arts Center
2 40 7.7
7.7
7.7
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Cape Fear Presbyterian
5 38 7.3
7.3
15.1
Annie Snipes School
9 38 7.3
7.3
22.4
Pine Valley School
16 37 7.1
7.1
29.5
Fire Station Empie Park
11 35 6.8
6.8
36.3
Forest Hills School
12 34 6.6
6.6
42.9
Winter Park Presbyterian
13 32 6.2
6.2
49.0
Lucille Shuffler Center
4 .30 5.8
5.8
54.8
Fire Station at Golf Course
18 30 5.8
5.8
60.6
American Legion Bldg.
17 28 5.4
5.4
66.0
New Hanover High School
6 27 5.2
5.2
71.2
Lake Forest, Inc.
8 24 4.6
4.6
75.9
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William Blount School
15 24 4.6
4.6
80.5
Williston
7 22 4.2
4.2
84.7
Church of God
10 22 4.2
4.2
88.9
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William Hooper
3 19 3.7
3.7
92.6
Roland Grise Jr. High
14 18 3.5
3.5
96.1
Dorothy Johnson School
1 20 3.9
3.9
100.0
COMMUNITY ARTS CENTER
************************************************** 40
CAPE FEAR PRESBYTERIAN.***********************************************
38
ANNIE SNIPES SCHOOL
PINE VALLEY SCHOOL
************************************************ 38
*********************************************** 37
FIRE STATION EMPIE PARK
********************************************* 35
FOREST HILLS SCHOOL
******************************************* 34
WINTER PARK PRESBYTERIAN.*****************************************
32
LUCILLE SHUFFLER CENTER
************************************** 30
FIRE STATION AT GOLF COURSE
************************************** 30
AMERICAN LEGION BLDG..:
************************************ 28
NEW HANOVER HIGH SCHOOL
*********************************** 27
LAKE FOREST, INC.
*******************************
24
WILLIAM BLOUNT SCHOOL
WILLISTON
*******************************
**************************** 22
24
CHURCH OF GOD
**************************** 22
DORTH JOHNSON SCHOOL
************************** 20
Q
WILLIAM HOOPER
************************* 19
ROLAND GRISE
*********************** 18
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Valid Cases 518 Missing Cases 0
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 5
SPSS/PC+
Q5 QUALITY OF LIFE -
BETTER,SAME,WORSE
?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
BETTER
1
255
49.2
49.4
49.4
SAME
2
153
29.5
29.7
79.1
WORSE
3
75
14.5
14.5
93.6
NOT SURE
9
33
6.4
6.4
100.0
NO ANSWER
0
2
.4
MISSING
TOTAL
518
100.0
100.0
BETTER ********************************* 255
SAME ******************** 153
WORSE ********** 75
NOT SURE ***** 33
Valid Cases 516 Missing Cases 2
Q. 5 "Here is a question about the quality of life in Wilmington. Over the
past 10 years or so, would you say it has gotten better, or worse, or would
say the quality of life in Wilmington has stayed about the same over that
time."
Forty-nine point four percent (49.4%) of those responding to this question
said that the quality of life is better than it was ten years ago, 29.7%
said that it has stayed the same, and 14.5% said that it has gotten worse
in the past ten years. Six point four percent (6.4%)were not sure of a change,
and two people gave no answer to the question.
Independent Opinion Research & Communications,- Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 6
SPSS/PC+
Q6 HOW MUCH HAS
WILM CHANGED - LAST 10
YRS
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
A GREAT DEAL
1
388
74.9
74.9
74.9
SOMEWHAT
2
97
18.7
18.7
93.6
NOT MUCH AT ALL
3
32
6.2
6.2
99.8
NOT SURE
9
1
.2
.2
100.0
TOTAL
518
100.0
100.0
A GREAT DEAL ************************************************** 388
SOMEWHAT ************* 97
NOT MUCH AT ALL ***** 32
NOT SURE 1
Valid Cases 518 Missing Cases 0
Q. 6 "How much do you think Wilmington has changed over the past 10 years:
a great deal, or somewhat, or not much at all?"
"A great deal," was the answer given by seventy-four point nine of those
interviewed in this survey when asked how much Wilmingtonhad changed -over
the past ten years. Eighteen point seven percent (18.7%) said that Wilmington
had changed somewhat, and six point two percent (6.2%) said that it had not
changed much at all. One person was not sure whether or not Wilmington had
changed.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 26480 • [phone]

Page 7
SPSS/PC+
Q7 MOST IMPORTANT PROB FACING WILMINGTON ?
Valid
Cum.
Value Label
Value
Frequency
Percent
Percent
Percent
TRAFFIC
1
245
47.3
47.9
47.9
PLANNING PROBS
8
56
10.8
10.9
58.8
CRIME/DRUGS
4
49
9.5
9.6
68.4
OTHER
19
25
4.8
4.9
73.2
LACK OF JOBS
2
21
4.1
4.1
77.3
DONT KNOW/NOT SURE
20
17
3.3
3.3
80.7
ECONOMIC COND
6
16
3.1
3.1
83.8
ELECTED OFFICIALS
9
14
2.7
2.7
86.5
GOVT CONSOLIDATION
15
12
2.3
2.3
88.9
UNKEMPT AREAS
14
11
2.1
2.1
91.0
LACK OF HOUSING
5
10
1.9
2.0
93.0
EDUCATION SYSTEM
13
9
1.7
1.8
94.7
NO PROBLEMS
21
8
1.5
1.6
96.3
ELDERLY SERVICES
11
7
1.4
1.4
97.7
RACE RELATIONS
10
6
1.2
1.2
98.8
WATER/SEWER SERV
22
6
1.2
1.2
100.0
NO ANSWER
0
6
1.2
MISSING
TOTAL
518
100.0
'100.0
TRAFFIC
********************************
245
PLANNING PROBS
********
56
CRIME/DRUGS
*******
49
OTHER
**** 25
LACK OF JOBS
**** 21
DONT KNOW/NOT SURE
*** 17
ECONOMIC COND
*** 16
ELECTED OFFICIALS
*** 14
GOVT CONSOLIDATION
*** 12
UNKEMPT AREAS
** 11
LACK OF HOUSING
** 10
EDUCATION SYSTEM
** 9
NO PROBLEMS
** 8
ELDERLY SERVICES
** 7
RACE RELATIONS
** 6
WATER/SEWER SERV
** 6
Valid Cases 512
Missing
Cases 6
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page g
Q. 7 "In your opinion, what is the most important problem facing the city
of Wilmington?"
In this question, respondents were asked to identify, in their own words,
what they considered the most important problem facing the city of Wilmington.
Their responses were written down verbatim by the interviewers, and grouped
for coding and computer purposes into categories of similar answers. Following
this page are two pages of selected verbatim comments.
Traffic congestion, need for new roads and highways, and other automobile
related transportation problems were mentioned by 47.3% of those responding
to the survey. Second in frequency at 10.9% were planning related comments,
including the need for growth management, over development, and long range
planning. Nine point six percent (9.6%) said that the high crime rate, or
drugs were the most important problem. The category of "other" includes
a diverse array of responses which could not fit into a frequently mentioned
category, and these responses accounted for 4.9% of the answers. Some of
these comments will be found in the verbatims on the next page.
Four point one percent (4.1%) of the respondents mention specifically
the lack of jobs as the most important problem facing Wilmington, and 3.3%
said that economic conditions, including the cost of living, was the outstanding
problem.in their opinion.
Problems with elected officials being a4le to relate well with each
other as well as to solve problems was mentioned by 2.7% of the respondents.
This category also included city management problems. Two point three percent
(2.3%) said that governmental consolidation was the biggest problem facing
city government.
Other problem areas mentioned were unkempt areas and dilapidated buildings,
2.1%; the lack of low income housing, 2.0%; the educational system, 1.8%;
services for the elderly, 1.4%, race relations, 1.2%; and water and sewer
service, 1.2%. This last category referred to problems with hook-up in the
newly annexed areas, as well as construction related problems on the streets.
Three point three percent (3.3%) were not sure what the most important
problem facing Wilmington was, 1.6% said that Wilmington did not have any
important problems, and 1.2% gave no response at all.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 9
o Q. 7 Selected verbatim responses to the question: "In your opinion, what is
the most important problem facing the City of Wilmington?"
Justice... everyone treated equally
(� Recreation
Lack of housing
r-y Drugs
1U1 Low paying jobs
Water & Sewer service
Streets and highways
Trash disposal
Road maintenance
Crime
(� Needs more professional city management
U Smith Creek Parkway needed
Cost of everything going up
O Traffic
Annexation
Need for renovation of old buildings
Overcrowding
U Lack of jobs and opportunities
Lj Controlling its growth
Places for poor people to live
Taxes
North side houses that are shabby and need to be torn down
City entrance... Dawson & Wooster Streets
n Lack of unity in the governing bodies
Planning for transportation
Clean it up
Education
a Maintenance of the old city areas
Growth is helter skelter... needs long range planning
Movie studio ... can't get along
Mayor
Something for young people
Uncontrolled development
Elected officials
Consolidation
Lack of adequate traffic system
Welfare...New Social Service building
Jobs for young people
Should have a convention center
Race relations
Neglect of weeds
Housing for the North side
Poverty of the people
r� Public utilities
Market Street construction
Recreation for teenagers
No major problems
U Unemployment
Crime & Drugs
�j Neglect of old people
U
(� Independent Opinion Research & Communications, Inc.
U P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

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QQ.
7 Most important problem facing Wilmington verbatim responses continued.
Lack of money to develop downtown
(j
Expansion of commercialism ... junk coming in
School system
Economy
We seem to deal with problems after the fact..no proper planning
Desires of developers rather than the voice of the people
Double taxation
Lack of transportation
Lack of police protection '
Water line, sewer line....torn up streets
Beautification
Beltways around Wilmington
Too many people
Poor management
Salaries that industry pays
Lack of outstanding leadership
- --Police-department... no action on major crimes
Deteriorated, dilapidated buildings, lots grown up with weeds
People should clean up trash
Diversification
Zoning
More people than we have room for
Diversification
Decline in cultural pursuits
n
Lack of City Council to accomplish anything
Stagnation of business
Against convention center down by the river
Lack of homes for the aged
a
Cost of living is high... salaries small
Roads are not keeping up with population growth
Repave 3rd St.
More big name concerts
Not enough trees
Sewer lines... connecting newly annexed homes
Street work... impassable... getting to the beach
Power structure of Wilmington controlled by 3 families
Too many accidents ... we have already outgrown Smith Creek Parkway
Need bikeways and sidewalks
Lack of street lights ... flow of traffic
Better planning for orderly growth
Traffic —strip development
Completion of I-40
Self Centeredness
Need more public transportation
U
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j�, Independent Opinion Research & Communications, Inc.
U P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page-11
SPSS/PC+
Q8 WILMINGTON - AS A PLACE TO LIVE ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
VERY DESIRABLE
1
358
69.1
69.1
69.1
SOMEWHAT DESIRABLE
2
134
25.9
25.9
95.0
SOMEWHAT UNDESIRABLE
3
21
4.1
4.1
99.0
UNDESIRABLE
4
3
.6
.6
99.6
NOT SURE
9
2
.4
.4
100.0
TOTAL
518
100.0
100.0
VERY DESIRABLE ********************************************** 358
SOMEWHAT DESIRABLE ****************** 134
SOMEWHAT UNDESIRABLE **** 21
UNDESIRABLE 3
NOT SURE 2
Valid Cases 518 Missing Cases 0
Q. 8 "How do you feel about -Wilmington as a place to live? Do you feel
that it is a very desirable place to live, a somewhat desirable, somewhat
undesirable, or an undesirable placetolive?"
Sixty-nine point one percent (69.1%) of those responding to the survey
said that Wilmington was a very desirable place to live. Twenty-five point
nine percent (25.9%) said that it was somewhat desirable, 4.1% responded
somewhat undesirable, and .6% said that it was an undesirable place to live.
Point four percent (.4%) were not sure of their response.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • "Nrightsville Beach, N.G 28480 • [phone]

Page 12
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SPSS/PC+
WILM AS A PLACE TO LIVE - WHY ? Very Desirable Responses
Value Label
1 QUALITY OF LIFE
1 IT5 HOME
1 BEACHES/CLIMATE/LOCATION
1 CLIMATE
1 SIZE OF CITY
1 PEOPLE
1 SLOW PACE
1 ARTS & CULTURE
1 COST OF LIVING
1 OTHER
1 GOOD FOR RETIRED
1 RECREATION
1 GOOD FOR CHILDREN
1 BEAUTY
1 HISTORIC AREA
1 NOT SURE
1 GOOD LIVING/GOOD JOB
Valid
Cum
Value
Frequency
Percent
Percent
Percent
16
86
24.0
24.4
24.4
1
84
23.5
23.9
48.3
3
49
13.7
13.9
62.2
2
.38
10.6
10.8
73.0
9
20
5.6
5.7
78.7
7
14
3.9
4.0
82.7
5
12
3.4
3.4
86.1
4
10
2.8
2.8
88.9
6
8
2.2
2.3
91.2
14
7
2.0
2.0
93.2
13
6
1.7
1.7
94.9
11
4
1.1
1.1
96.0
17
4
1.1
1.1
97.2
8
3
.8
.9
98.0
10
3
.8
.9
98.9
15
2
.6
.6
99.4
18
2
.6
.6
100.0
0
6
1.7
MISSING
TOTAL
358
100.0
100.0
QUALITY OF LIFE ******************************************** 86
ITFS HOME ******************************************* 84
BEACHES/CLIMATE'************************** 49
CLIMATE ******************** 38
SIZE OF CITY *********** 20
. PEOPLE ******** 14
SLOW PACE ******* 12
ARTS & CULTURE ****** 10
COST OF LIVING ***** 8
OTHER ***** 7
GOOD FOR RETIRED **** 6
RECREATION *** 4
GOOD FOR CHILDREN *** 4
BEAUTY *** 3
HISTORIC AREA *** 3
NOT SURE ** 2
GOOD LIVING ** 2
Valid Cases 352 Missing Cases 6
Independent Opinion Research & Communications, Inc.
U P.O. Box 501 • Wrightsville Beach, N.G 2MO • [phone]

Page 13
Q. 9 "Can you tell me why?"
Very Desirable Responses
The most frequent responses to this question,_ 24.4%, mentioned a combination
of amenities and services which were grouped into a category called "quality
of life." These included the weather, the location, things to do in Wilmington,
services such as the hospitals, theaters, and recreation, and the jobs available.
When respondents mentioned a specific reason for their choice, it was
most often the fact that "It's home." Twenty-three point nine percent (23.9%),
gave that reason because they had lived here all their lives, had roots here,
and/or had family here. The next -most important reason for this choice,
was the beach and the city's location near the ocean, at 13.9%. The climate
was the most important reason for Wilmington's being a very desirable place
to live for 10.8% of those responding to the survey.
Five point seven percent (5.7%) said that the size of the city was the
reason that Wilmington was a very desirable place to live, 4.0% mentioned
the people, and 3.4% said the slow pace of life here made it a very desirable
place to live. Other reasons mentioned were the availablity of arts and
culture, (2.8%); the low cost of living, (2.3%), the fact that it is good
for retired people, (1.7%), has good recreation, (1.1%); and is a good place
to raise children, (1.1%).
Verbatim responses to this question follow on the next page.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

I
Page 14
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Q. 9: Selected verbatim responses to the question "Can you tell me why?"
(Wilmington is a very desirable place to live).
Geographical location
Combination of climate, size of city, and university
I'm a family man and this is a family town
Nearness to beach. I enjoy coast activities
Economics are good ... not too expensive
You can make money here
I like the beach, my job, have a good home
I stayed gone thirty years, cameback, and like it
Climate
Beach
Born and raised here
Lovely weather
Mixture of old and new, friendly people.
Clean/not crowded
_Streets are clean, very quiet place, economical
-Has maintained small town feeling, yet has available all types of arts and
recreation
Good area for retirement
Beaches and entertainment
Opportunities for young educationally
I know no better place
It's home
A lot to offer
I've had 37 years here, and it's been very good for me
Best place in all the world ... people are for real
Near ocean ... not as much crime as other places
It's cheap to live here
Nice ambiance... rediscovered history and arts
Progressive
Good place to raise children
Abundance of resources
Beach, historical aspects, service industries, cultural arts
Nice restaurants, nice weather
My family is here
Resort area; places to go and things to do
Size of town is fine: schools, convenient stores, churches, hospitals
Still has a small town atmosphere
Golf, recreation, weather and ocean
Big city benefits with small city problems
City growth is good
Lifestyle, pace, arts & culture, schools improving
University, hospital, beach ,
Because of growth: more attractions for business, good school system
We like the people
Good recreation, good opportunities
Industry, recreation, public radio
Quality of life is good
Beach,.businesses growing, nice people culture
Climate, friendly people, beaches, river, historic section
Schools upgraded
It has a lot of things that are important: beaches, schools
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

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0
Page 16
0 Q. 9 "Can you tell me why?"
Somewhat desirable responses
Those saying that Wilmington was a somewhat desirable place to live
mentioned the climate and the beach location as the reason 25.8% of the time.
This was a positive response. Eleven point seven percent. (11.7%) described a
combination of services azd amenities as their reason for saying that Wilmington
was a somewhat desirable place to live. This was also a positive response.
Nine point four percent (9.4%) gave a combination of good and bad points
about Wilmington, 7.0% said "it's home" in response to the question, and
an equal number (7.0%) said that wages are low in Wilmington.
The rest of the responses were ones which were both positive and negative
in nature. They included 6.3% who said that Wilmington is lacking in culture,
3.9% who said that Wilmington had a good quality of life, 3.1% who liked
the'size of the city, 3.1% who felt that Wilmington needed a better school
system, 2.3% who said that the cost of living was high, 2.3% who didn't like
the fact that Wilmington was changing so fast, 1.6% who liked the slow pace
of life, and 1.6% who did not like the traffic situation.
Of the 134 respondents who said Wilmington was a somewhat desirable
place to live, 16, or 12.5% gave a response that did not fit into a category,
and 2.4% were not sure of their response.
U1
Ul
U11
H
Independent Opinion Research & Communications, Inc.
0 P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

- Page 17
Q. 9 Selected verbatim responses to the question "Can you tell me why?"
LJ
(Wilmington is a somewhat desirable place to live.)
Needs more cultural things to do, more restaurants
Environmentally it is super; has a way to go culturally. Difficult to keep
up with growth
Near the beaches, climate is good; too many people
Good for the retired, but not desirable for young people
Location near beach
Still small enough, and it does have the beach and cultural things, but it's
isolated.
Unemployment: If you don't know anybody, you can't get a job.
Condemned houses are a nuisance
Q
Could be cleaned up more
I've been here 15 years. Wilmington is a growing town with a mixture of
people, enough culture, and recreation
Lots of amenities
Not really, it's too hot
Attractive community, mix of people, lack of low income housing
I don't like the humidity, but it's a small town with large town attributes.
I like it in comparison with other places
Roads are bad; beaches, outdoor life are good
Need more business
Salaries should be better
My cemetery plot is here
Changing too fast
No high crime
Water & sewer problems, real estate is too high, overgrowth
Location; close to beach
Close to things I enjoy
Retired people, very desirable; younger people, less desirable ... no jobs
Shopping center is convenient
Housing
rj
Industry, good economy
Control burning pollution
Ideal except in the summer
Culturally, a wasteland... theater art is not enough
Never lived anywhere else
The average person is very lackadaisical about education
Trashy place to live
Not too congested, not much crime, good health facilities, clean air
Economic opportunities are very bad, but likes the slow pace
A lot of drugs and crime
Lousy roads, city trying to annex the county
Lack of diversity; entertainment & schools less segregated
Some things are still needed; civic center is needed
It's home: limited culturally, but good time on the water
Bad experiences with unfriendly people
You can make a good living if you want to
Sporting events too stifled
Not much to do, no places to go
Not enough good paying job opportunities
Because of climate & tourism. Historic places to visit
Good municipal services; hard to get to know people
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach; N.C. 28480 • [phone]

Page 18
SPSS/PC+
Q9 WILM AS A PLACE TO LIVE - WHY ? Somewhat Undesirable Responses
Valid Cum
Value Label Value Frequency Percent Percent Percent
3
ITS HOME
1 2
9.5
9.5
9.5
3
QUALITY OF LIFE
16 2
9.5
9.5
19.0
3
ROADS/TRAFFIC
41 2
9.5
9.5
28.6
3
ANNEXATION
42 2
9.5
9.5
38.1
�j
3
LACK OF JOBS
43 2
9.5
9.5
47.6
3
NO PLANNING
44 2
9.5
9.5
57.1
3
3
POLITICS
BEACHES/CLIMATE
48 2
3 1
9.5
4.8
9.5
4.8
66.7
71.4
3
BEAUTY
8 1
4.8
4.8
76.2
3
LACKING CULTURE
23 1
4.8
4.8
81.0
fir}
3
NO ELDERLY SERVICE
45 1
4.8
4.8
85.7
�JJ
3.-T00
CROWDED
46 1
4.8
4.8
90.5
3
TAXES
47 1
4.8
4.8
95.2
3-OTHER
50 1
4.8
4.8
100.0
-------
TOTAL 21
-------
100.0
-------
100.0
ITS HOME
********************* 2
QUALITY OF LIFE
********************* 2
ROADS/TRAFFIC
********************* 2
ANNEXATION
********************* 2
LACK OF JOBS
********************* 2
NO PLANNING
********************* 2
POLITICS
********************* 2
BEACHES/CLIMATE
*********** 1
BEAUTY
LACKING CULTURE
*********** 1
*********** 1
-
NO ELDERLY SERVICE
*********** 1
TOO CROWDED
*********** 1
TAXES
*********** 1
OTHER
*********** 1
Valid Cases 21 Missing Cases 0
Q. 9 "Can you tell me why?"
Somewhat Undesirable responses:
Twenty-one people responded that Wilmington was a somewhat undesirable
place to live, and gave a variety of answers to the question "why." An equal
number (9.5%) said that "it's home," the quality of life, roads and traffic,
n annexation annoyances, the lack of jobs, the lack of planning, and poor politics.
Another group of responses mentioned positive feelings toward the beaches and
climate and the beauty of Wilmington (one response each), and negative feelings
about the lack of culture, services to the elderly, the congestion, and taxes.
Verbatim responses follow this page.
1(r'}►, Independent Opinion Research & Communications, Inc.
LI P.O. Box 501 . Wrightsville Beach, N.C. 28480 • [phone]

Page 19
Q. 9 Selected verbatim responses to the question: "Can you tell me why?"
(Wilmington is a somewhat undesirable place to live.)
City is not in the mainstream; needs planned growth
Variety of things to do but growth is too slow for needs
College town, but poor traffic
Taxes, rules
Because it's home
I do not like the politics; all the planning is made in the back room
Taxes have doubled, county is now in the city
-- Rampant overdevelopment; stacking townhouses
Wages poor
Do not help old people
Nothing to do but work and sleep; Nothing for the young black population,
only for older people who do not want to do anything.
Q. 9 Selected verbatim responses to the question: "Can you tell me why?"
(Wilmington is an undesirable place to live.)
Lack of jobs for young; nothing to do
Pay scale is poor,. not many professional jobs available
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 20
SPSS/PC+
Q10 NEIGHBORHOOD - AS A PLACE TO LIVE ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
VERY DESIRABLE
1
343
66.2
66.2
66.2
SOMEWHAT DESIRABLE
2
139
26.8
26.8
93.1
SOMEWHAT UNDESIRABLE
3
26
5.0
5.0
98.1
UNDESIRABLE
4
9
1.7
1.7
99.8
NOT SURE
9
1
.2
.2
100.0
TOTAL
518
100.0
100.0
VERY DESIRABLE ******************************************* 343
SOMEWHAT DESIRABLE ******************139
SOMEWHAT UNDESIRABLE *** 26
UNDESIRABLE **9
NOT SURE *1
Valid Cases 518 Missing Cases 0
Q. 10 "In thinking about your neighborhood as a place to live, do you feel
that it is a very desirable place to live, a somewhat desirable place to live,
a somewhat undesirable, or an undesirable place to live."
Sixty-six point two percent (66.2%) of those interviewed felt that their neighborhood
was a very desirable place to live. Twenty-six point eight percent (26.8%)
said that their neighborhood was somewhat desirable, and 5.0% said it was some-
what undesirable. One point seven percent (1.7%) said that their neighborhood
was an undesirable place to live. One person was not sure how to label his
neighborhood.
Independent Opinion Research & Communications, Inc.
0 P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 21
SPSS/PC+
Q11 DEVELOPMENT
- OFFICE
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
MORE DESIRABLE
1
333
64.3
64.3
64.3
LESS DESIRABLE
2.
99
19.1
19.1
83.4
NOT SURE
9
86
16.6
16.6
100.0
TOTAL 518 100.0 100.0
MORE DESIRABLE *************************************#**** 333
LESS DESIRABLE ************ 99
NOT SURE ********** 86
Valid Cases 518 Missing Cases 0
Q.11 - "I'm going to read you a list of different types of development in Wilmington.
I want you to tell me if each one is more or less desirable in terms of their
appearance to you. The first is office development."
Of those who responded (518), 64.3% said that appearance of office development was
more desirable while 19.1% said that it was less desirable. Sixteen point six percent
(16.6%) said that they were unsure about the issue.
Independent Opinion Research & Communications, Inc.
P.O. Boy. 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 22
SPSS/PC+
Q12 DEVELOPMENT - COMMERCIAL
Valid
Cum
Value Label
Value Frequency
Percent
Percent
Percent
MORE DESIRABLE
1
355
68.5
68.5
68.5
LESS DESIRABLE
2
133
25.7
25.7
94.2
NOT SURE
9
30
5.8
5.8
100.0
-------
TOTAL
518
-------
100.0
100.0
MORE DESIRABLE
*******************************************
355
LESS DESIRABLE.
*****************
133
NOT SURE
**** 30
Valid Cases 518
Missing Cases
0
Q.12 - " ...Commercial development, such as shopping -centers, malls...?"
Sixty-eight point five percent (68.5%) said that the appearance -of commercial
development such as shopping centers or malls was more desirable while 25.7% said
that it was less desirable. Five point eight percent (5.8%) were unsure.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 23
SPSS/PC+
Q13
DEVELOPMENT - INDUSTRIAL
Value Label
MORE DESIRABLE
NOT SURE
LESS DESIRABLE
Valid
Cum
Value
Frequency
Percent
Percent
Percent
1
267
51.5
51.5
51.5
9
137
26.4
26.4
78.0
2
114
22.0
22.0
100.0
TOTAL
518
100.0
100.0
MORE DESIRABLE ********************************* 267
NOT SURE ***************** 137
LESS DESIRABLE ************** 114
Valid Cases 518 Missing Cases 0
Q.13 - "...Industrial development, such as warehousing and port -related industry...?"
Of those who responded (518), 51.5% said that the appearance of industrial
development such as warehousing and other port -related industry was more desirable.
Twenty-six point four percent (26.4%) said that they were unsure about this issue.
Twenty-two percent (22.0%) said that it was less desirable.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 [phone]

Page 24
SPSS/PC+
Q14 DEVELOPMENT - MULTI -FAMILY HOUSING
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
MORE DESIRABLE
1
252
48.6
48.6
48.6
LESS DESIRABLE
2
204
39.4
39.4
88:0
NOT SURE
9
62
12.0
12.0
100.0
TOTAL
-------
518
-------
100.0
-------
100.0
MORE DESIRABLE ********************************* 252
LESS DESIRABLE *************************** 204
NOT SURE ********* 62
Valid Cases 518 Missing Cases 0
Q.14 - "...Multi -family housing...?"
Of the total responses, 48.6% said that the appearance of multi -family
housing was more desirable while 39.4% said that it was less desirable. Twelve
percent (12.0%) said that they were unsure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

Page 25
SPSS/PC+
Q15 HOW DO YOU
FEEL ABOUT APPEARANCE OF
WILM
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
VERY IMPORTANT
1
455
87.8
87.8
87.8
SOMEWHAT IMPORTANT
2
46
8.9
8.9
96.7
NOT VERY IMPORTANT
3
14
2.7
2.7
99.4
NOT SURE
9
3
.6
.6
100.0
TOTAL
-------
518
-------
100.0
-------
100.0
VERY IMPORTANT ********************************************** 455
SOMEWHAT IMPORTANT ***** 46
NOT VERY IMPORTANT **14
NOT SURE *3
Valid Cases 518 Missing Cases 0
Q.15 — "Since tourism is an important part of the economy of New Hanover County,.
do you feel that the appearance of the city is very important, somewhat important,
or -not very important in attracting tourists to our area?"
Those respondents who thought the appearance of Wilmington was very important
to the tourist trade was 87.8% while 8.9% said that it was somewhat important.
With these two responses combined, 96.7% of the voters said that the appearance of
the city was very or somewhat important to the tourist trade of New Hanover County.
Two point seven percent (2.77) said that appearance was not important to tourism-,
and 0.6% said that they were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

Page 26
SPSS/PC+
Q16 SIGN REGULATION - SIZE ?
Valid
Cum
Value Label
Value Frequency
Percent
Percent
Percent
MORE
1 283
54.6
54.6
54.6
SAME
3 170
32.8
32.8
87.5
LESS
2 35
6.8
6.8
94.2
NOT SURE
9 30
5.8
5.8
100.0
TOTAL , 518
100.0
100.0
MORE
***********************************
283
SAME*********************
170
LESS
**** 35
NOT
SURE
*** 30
Valid Cases
518
Missing Cases 0
Q.16 - "First of all, we will talk about regulation of signs, pennants, banners, and
billboards that businesses use to identify their location. We are going to
ask you whether you think there needs to be more or less regulation of
business signs or whether it should remain the same."
".....The size of business signs..."
Fifty-four point six percent (54.6%) said there should be more regulation of
the size of business signs while 32.8% said that the regulations should remain the same.
Six point eight percent (6.8%) said that there should be less regulation while 5.8%
were not sure on the issue.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

Page 27
SPSS/PC+
Q17 SIGN REGULATION — NUMBER ?
Valid Cum
Value Label Value Frequency Percent Percent Percent
MORE 1 252 48.6 48.7 48.7
SAME 3 182 35.1 35.2 83.9
LESS 2 50 •9.7 9.7 93.6
NOT SURE 9 33 6.4 6.4 100.0
NO ANSWER 0 1 .2 MISSING
TOTAL 518 100.0 100.0
MORE ******************************** 252
SAME *********************** 182
LESS ****** 50
NOT SURE **** 33
.Valid Cases 517 Missing Cases 1
Q.17 — " ....The number of business signs..."
Of those who responded, 48.7% said that there should be more regulation on .the
number of business signs while 35.2% said that regulations should remain the same.
Nine point seven percent (9.7%) said that there should be less regulations while
6.4% were not sure.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 28
SPSS/PC+
Q18 SIGN REGULATION - PROXIMITY TO STREET ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
MORE
1
272
52.5
52.8
52.8
SAME
.3
172
33.2
33.4
86.2
NOT SURE
9
43
8.3
8.3
94.6
LESS
2
28
5.4
5.4
100.0
NO ANSWER
0
3
.6
MISSING
TOTAL
518
100.0
100.0
MORE ********************************* 272
SAME. ********************* 172
NOT SURE **** 43
LESS *** 28
Valid Cases 515 Missing Cases 3
Q.18 - "....how close business signs can be located to the street..."
Fifty-two point eight percent (52.8%) said that there should be more regulation
of how close a sign can be located to the street while 33.4% said that the regulations
should remain the same. Eight point three percent (8.3%) were not sure about the issue
and 5.4% said that there should be less regulation on proximity of signs to the streets.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 • [phone]

Page 29
SPSS/PC+
Q19 SIGN REGULATION -
PORTABLE SIGNS ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
MORE
1
248
47.9
48.0
48.0
SAME
3
180
34.7
34.8
82.8
LESS
2
46
8.9
8.9
91.7
NOT SURE
9
43
8.3
8.3
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
MORE ****************************** 248
SAME ********************** 180
LESS ***** 46
NOT SURE *** 43
Valid Cases 517 Missing Cases 1
Q.19 - "...the use of banners, pennants, or portable signs..."
Those voters who said that there should be more regulation of banners,
pennants, or portable signs were 48.0% of the total responses. Thirty-four
point eight percent (34.8%) said that the regulations should remain the same.
Eight point nine percent (8.9%) said that there should -be less regulations while
8.3% were unsure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

Page 30
Q.16 - Q.19 - Rank Order of Those Who Want More Business Sign Regulation
More
Regulation of Size ............ 54.6%
Regulation of proximity to
Street ...................... 52.8
Regulation of Number .......... 48.7
Regulation of banners, pennants,
or portable signs........... 48.0
Less
Same_
Not Sure
6.8%
32.8%
5.8%
5.4
33.4
8.3
9.7
35.2
6.4
8.9 34.8 8.3
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 31
SPSS/PC+
Q20 STRICTER REG ON SIZE & # OF BILLBOARDS ?
Valid Cum
Value Label Value Frequency Percent Percent Percent
IN FAVOR 1 343 66.2 66.3 66.3
AGAINST 2 101 19.5 19.5 85.9
NO OPINION 3 56 10.8 10.8 96.7
NOT SURE 9 17 3.3 3.3 100.0
NO ANSWER 0 1 .2 MISSING
TOTAL 518 100.0 100.0
IN FAVOR ****************************************** 343
AGAINST ************ 101
NO OPINION ****** 56
NOT SURE * 17
Valid Cases 517 Missing Cases 1
Q.20 - "Let's talk about the regulation of billboards. Would you be in favor or
not in favor of stricter regulations on the number and size of the billboards?".
Of the total responses (517), 66.3% said that --they were.in favor -of stricter
regulations on size and number of billboards;.19.5% said that they were against
the stricter regulations; 10.8% had no opinion on the issue, and 3.3% said that they
unsure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 2MG • [phone]

Page 32
SPSS/PC+
Q21 TAX $ TO REIMBURSE DISPLACED BILLBOARDS
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGAINST
-2
368
71.0
71.0
71.0
IN FAVOR
1
101
19.5
19.5
90.5
NOT SURE
9
21
4.1
4.1
94.6
NO OPINION
3
15
2.9
2.9
97.5
DEPENDS
4
13
2.5
2.5
100.0
TOTAL
518
100.0
100.0
AGAINST ********************************************* 368
IN FAVOR ************* 101
NOT SURE *** 21
NO OPINION ** 15
DEPENDS ** 13.
Valid Cases 518 Missing Cases 0
Q.21 — "Would.you be in favor of tax "dollars "being used to reimburse the owners
for the removal of those billboards that do not conform to stricter
regulations?"
Those voters who were against the use of tax dollars used for reimbursement
was 71.0% of the total responses (518). Nineteen point five percent (19.5%) said
that they were in favor of this proposal while 4.1% were not sure how they felt.
Two point nine percent (2.9%) had no -opinion while 2.5% said that it depends.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 33
SPSS/PC+
Q22 TAX
$ TO REIMBURSE DISPLACED BUS.
SIGNS
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGAINST
2
380
73.4
73.6
73.6
IN FAVOR
1
90
17.4
17.4
91.1
DEPENDS
4
20
3.9
3.9
95.0
NO OPINION
3
13
2.5
2.5
97.5
NOT SURE
9
13
2.5
2.5
100.0
NO ANSWER
0
2
.4
MISSING
TOTAL
518
100.0
100.0
AGAINST ************************************************* 380
IN FAVOR ************ 90
• DEPENDS **** 20
NO OPINION *** 13
NOT SURE *** 13
Valid Cases 516 Missing Cases 2
Q.22 - "Would you be in favor or not in favor of tax dollars used to pay for the
city.to remove business_signs.that do.not..conform to -requirements?" --
Seventy-three point six percent (73.6%) responded that they were against the
use of tax dollars for reimbursement on business signs that do nctconform to requirements.
Seventeen point four percent (17.4%) said that they were in favor of the proposal while
3.9% said that it depends. Two point five percent (2.57) had no opinion and 2.5%
were not sure how they felt..
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.G 28480 • [phone]

Page 34
SPSS/PC+
Q23 STRICTER REG ON NEW ROADS & HIGHWAYS ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
IN FAVOR
1
381
73.6
74.9
74.9
NOT IN FAVOR
2
77
14.9
15.1.
90.0
NOT SURE
9
26
5.0
5.1
95.1
NO OPINION
3
25
4.8
4.9
100.0
NO ANSWER
0
9
1.7
MISSING
TOTAL
518
100.0
100.0
IN FAVOR *********************************************** 381
NOT IN FAVOR ********* 77
NOT SURE ***26
NO OPINION ** 25
Valid Cases 509 Missing Cases 9
Q.23 — "Would you be in favor of or not in favor of stricter regulations of signs
.on.. newly developed —roads —and —highways?"
Of those who responded (509), 74.9% said that they were in favor of stricter
regulations of signs along newly developed roads and highways. Fifteen point one
percent (15.1%) said that they were not in favor of this proposal'.while 5.1% said
that they were unsure. Four point nine percent (4.9%) said that they had no opinion.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 35
SPSS/PC+
Q24 STRICTER REG
LANDSCAPING
NEW ROADS
?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
IN FAVOR
1
410
79.2
79.5
79.5
NOT IN FAVOR
2
53
10.2
10.3
89.7
NOT SURE
9
29
5.6
5.6
95.3
NO OPINION
3
24
4.6
4.7
100.0
NO ANSWER
0
2
.4
MISSING
TOTAL
518
100.0
100.0
IN FAVOR **************************************** 410
NOT IN FAVOR **** 53
NOT SURE ** 29
NO OPINION * 24
Valid Cases 516 Missing Cases 2
Q.24 - "Would you be in favor of or not in faovr of stricter regulations on landscaping
along newly developed roads and highways?"
Seventy-nine point five percent (79.5%) said that they were in favor of stricter
regulations of landscaping on newly developed roads and highways. Ten point three
percent (10.3%) were not in favor of this idea.while 5..6% were unsure. Four point
seven percent (4.7%) had no opinion.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

DPage 36
SPSS/PC+
Q25 KEEPING LARGE AND OLDER TREES ?
Valid Cum
Value Label Value Frequency Percent Percent Percent
+-� VERY IMPORTANT 1 339 65.4 65.8 65.8
SOMEWHAT IMPORTANT 2 131 25.3 25.4 91.3
NOT VERY IMPORTANT 3 36 6.9 7.0 98.3
NOT SURE 9 9 1.7 1.7 100.0
NO ANSWER 0 3 .6 MISSING
------- ------- -------
TOTAL 518 100.0 100.0
Q ************
VERY IMPORTANT *******************************. 339
SOMEWHAT IMPORTANT ***************** 131
U NOT VERY IMPORTANT *******36
NOT SURE ***9
Valid Cases 515 Missing Cases 3
DQ.25 — "How important do you think retaining large and older trees is to the
community?. -Do you -think -it is -very important, somewhat important, or
not very important to you?"
Of those who responded (515), 65.8% said that retaining large and older trees
was very important to the community while 25.4% said that it was somewhat important.
When these two responses are combined, 91.2% of the voters feel that it is very
or somewhat important to retain the large and older trees. Seven percent (7.0%)
said that it was not important while 1.7% were unsure.
D
0
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsviile Beach, N.G 28480 • [phone]

Page 37
SPSS/PC+
Q26 CITY SHOULD REGULATE KEEPING OLDER TREES -
Valid
Cum
Value Label
Value
Frequency
Percent
Percent.
Percent
AGREE
1
408
78.8
78.9
78.9
DISAGREE
2
62
12.0
12.0
90.9
BOTH AGREE/DISAGREE
3
28
5.4
5.4
96.3
NOT SURE
9
19
3.7
3.7
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
-------
518
-------
100.0
-------
100.0
AGREE ***************************************** 408
DISAGREE ****** 62
BOTH AGREE/DISAGREE *** 28
NOT SURE ** 19
Valid Cases 517 Missing Cases 1
Q.26 - "First, the city should provide regulations for retaining older trees.
Do you agree or disagree.with.this.statement?"
Of the total respondents (517), 78.9% agreed that the city should provide
regulations for retaining older trees. Twelve percent (12.0%) said that they
disagreed with this statement. Five point four percent (5.4%) said that they
both agreed and disagreed with the statement while 3.7% were unsure.how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 38
SPSS/PC+
Q27 REQUIRE DEVELOPERS TO REPLACE SOME TREES
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGREE
1
417
80.5
80.5
80.5
DISAGREE
2
58
11.2
11.2
91.7
BOTH AGREE/DISAGREE
3
27
5.2
5.2
96.9
NOT SURE
9
16
3.1
3.1
100.0
TOTAL
518
100.0
100.0
AGREE ****************************************** 417
DISAGREE ******* 58
BOTH AGREE/DISAGREE **** 27
NOT SURE *** 16
Valid Cases 518 Missing Cases 0
Q.27 - "The city should require developers/builders to replace, at least, partially,
the trees that were cut down. Do you agree or disagree with this statement?"
Eighty point five percent (80.5%) agreed that developers/builders should replace,
partially,trees that were cut down while 11.2% said that they disagreed. Five point
two percent (5.2%) both agreed and disagreed with the statement while 3.1% were unsure
how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • 'ddnghtstille Beach, N.G 28480 • [phone]

Page 39
SPSS/PC+
Q28 CITY REQUIRE MULTI -FAMILY TO LANDSCAPE
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGREE
1
473
91.3
91.3
91.3
DISAGREE
2
22
4.2
4.2
95.6
NOT SURE
9
17
3.3
3.3
98.8
BOTH AGREE/DISAGREE
3
6
1.2
1.2
100.0
TOTAL
518
100.0
100.0
AGREE ************************************************ 473
DISAGREE *** 22
NOT SURE ** 17
BOTH AGREE/DISAGREE * 6
Valid Cases 518 Missing Cases 0
Q.28 "The city should require multi -family projects to be landscaped. Do you
agree or disagree with this statement?"
Of the total respondents (518), 91.3% said that they agreed that the city
should require that multi -family projects be landscaped. Four point two percent
(4.2%) disagreed while 3.3% were not sure. One point two percent (1.2%) both
agreed and disagreed with the statement.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 40
SPSS/PC+
Q29 CITY REQUIRE COMM PROJECTS TO LANDSCAPE
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGREE
1
443
85.5
85.5
85.5
DISAGREE
2
39
7.5
7.5
93.1
NOT SURE
9
21
4.1
4.1
97.1
BOTH AGREE/DISAGREE
3
15
2.9
2.9
100.0
TOTAL
518
100.0
100.0
AGREE ********************************************* 443
DISAGREE ***** 39
NOT SURE *** 21
BOTH AGREE/DISAGREE ** 15
Valid Cases 518 Missing Cases 0
Q.29 - "The city should require commercial projects to be landscaped. Do you
agree or disagree with this statement?"
Of those who.responded (518), 85.5% agreed that the city should require that
commercial projects be landscaped; 7.5% disagreed, 4.1% were not.sure, and 2.9%
both agreed and disagreed with this statement.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 41
SPSS/PC+
Q30 LANDSCAPING BUFFERS BETWEEN
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
AGREE
1
471
90.9
90.9
90.9
DISAGREE
2
21
4.1
4.1
95.0
NOT SURE
9
17
3.3
3.3
98.3
BOTH AGREE/DISAGREE
3
9
1.7
1.7
100.0
TOTAL
518
100.0
100.0
AGREE *********************************************** 471
DISAGREE ****21
NOT SURE *** 17
BOTH AGREE/DISAGREE ** 9
Valid Cases 518 Missing Cases 0
Q.30 - "Landscaping buffers should be used between different types of land uses,
such as a buffer between commercial and residential uses. Do you agree
or disagree with this statement?"
Of the registered voters who responded (518), 90.9% said that they agreed that
landscaping buffers should be used between different types of land uses. Four point
one percent (4.1%) disagreed with the statement while 3.3% were not sure how they
felt. One point seven percent (1.7%) said that they both agreed and disagreed with
the statement.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 42
SPSS/PC+
Q31 AREA AROUND PARKING LOTS BE LANDSCAPED ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
YES
1
375
72.4
72.5
72.5
NO
2
78
15.1
15.1
87.6
NOT SURE
9
64
12.4
12.4
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
YES375
NO ********** 78
NOT SURE ******** 64
Valid Cases 517 Missing Cases 1
Q.31 — "Do you think the are around parking lots should be landscaped?
Of the 518 registered voters who responded, 72.5% said that the area around
parking lots should be landscaped. Fifteen point one percent (15.1%) said that
the area should not be landscaped while 12.4% were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • 'M ightsville Beach, N.C. 28480 • [phone]

Page 43
SPSS/PC+
Q32 MORE OPEN & GREEN SPACES FOR CITY RESID
Valid Cum
Value Label Value Frequency Percent Percent Percent
YES
1
416
80.3
80.5 80.5
NO
2
53
10.2
10.3 90.7
NOT SURE
9
48
9.3
9.3 100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
YES ************************** 416
NO *** 53
NOT SURE **** 48
Valid Cases 517 Missing Cases 1
Q.32 - "Should there be more open spaces and green areas for city residents?"
Eighty point five percent.(80.57) of the registered voters said that there
should be more open spaces and green areas for city residents. while 10.3% said
that there was not a need. Nine point three percent (9.3%) said that they
were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 44
SPSS/PC+
Q33 PRESERVE
OLDER BLDGS-COMM & RESIDENTIAL
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
VERY IMPORTANT
1
341
65.8
66.0
66.0
SOMEWHAT IMPORTANT
2
146
28.2
28.2
94.2
NOT VERY IMPORTANT
3
21
4.1
4.1
98.3
NOT SURE
NO ANSWER
9
0
9
1
1.7
.2
1.7
MISSING
100.0
TOTAL
518
100.0
100.0
VERY IMPORTANT ******************************************** 341
n SOMEWHAT IMPORTANT ****************** 146
+jJ{ NOT VERY IMPORTANT **** 21
NOT SURE **9
Valid Cases 517 Missing Cases 1
Q.33 -."In your opinion, how important is it for a community to preserve its
older buildings, both commercial and residential buildings? Is it
very important, somewhat important, or not important at all?"
Of those who responded (518), 66.0% said that the preservation of older
buildings, both commercial and residential, was very important to them.while
28.2% said that it was somewhat important. When the "very important" and
"somewhat important" responses are combined, 94.2% of the registered voters
said that the preservation of older buildings was either very important or
somewhat important." Four point one percent (4.1%) said that it was not important
while 1.7% were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.G 28480 • [phone]

Page 45
SPSS/PC+
Q34 EXPAND PRESENT HISTORIC DISTRICTS
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
SOMEWHAT IMPORTANT
2
175
33.8
33.8
33.8
VERY IMPORTANT
1
158
30.5
30.6
64.4
NOT VERY IMPORTANT
3
131
25.3
25.3
89.7
NOT SURE
9
53
10.2
10.3
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
SOMEWHAT IMPORTANT ******************************************** 175
VERY IMPORTANT **************************************** 158
NOT VERY IMPORTANT ********************************** 131
NOT SURE ************** 53
Valid Cases 517 Missing Cases 1
Q.34 — "Do you feel that it is very important, somewhat important, or not important
to expand the present historic districts to include nearby residential and
commercial areas?"
Thirty — three point eight percent (33.8%) said that the expansion of the
historic district was somewhat important while 30.6% said that the expansion was
very important. When these two responses are combined, 64.4% said that the expansion
of the historic district was somewhat or very -important. Twenty—five point three
percent (25.3%) said that the expansion was not very important while 10.3% were not
sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. BOX.501 - Wrightsville Beach, N.G 28480 - [phone]

Page 46
SPSS/PC+
Q35 SHOULD BE MORE HISTORIC DISTRICTS ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
YES
1
222
42.9
43.2
43.2
NO
2
205
39.6
39.9
83.1
NOT SURE
9
87
16.8
16.9
100.0
NO ANSWER
-
0
4
.8
MISSING
TOTAL
-------
518
-------
100.0
100.0
YES **************** 222
NO ************* 205
NOT SURE *********** 87
Valid Cases 514 Missing Cases 4
Q.35 - "In your opinion, should there be the creation of more historic districts
outside the present historic district boundary?"
Of those who responded (518), 43.2% said that there should be additional
historic districts created outside the present historic district while 39.9%
disagreed. Sixteen point nine percent (16.9%) said that they were not sure how
they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 • [phone]

Page, 47
SPSS/PC+
Q36 ARE HIST DIST REGULATIONS ADEQUATE ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
YES
1
343
66.2
66.3
66.3
NOT SURE
9
104
20.1
20.1
86.5
NO
2
53
10.2
10.3
96.7
BOTH
3
17
3.3
3.3
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
YES ******************************************* 343
NOT SURE ************* 104
NO ******* 53
BOTH ** 17
Valid Cases 517 Missing Cases 1
Q.36 - "Are the current regulations in the historic district doing the job necessary
to adequately preserve this resource?"
Sixty-six point three percent (66.3%) said that they felt the present historic
district regulations were adequate while 20.1% were not sure about the regulations.
Ten point three percent (10.3%) said that they felt the present regulations were not
adequate while 3.3% felt that in some ways they were adequate and in other ways
they were not.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 48,
a
SPSS/PC+
Q37 HOW OFTEN USE PARKS/OTHER FACILITIES ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
2-3 TIMES/YEAR
5
154
29.7
29.7
29.7
DONT USE
6
105
20.3
20.3
50.0
1 OR MORE TIME/MONTH
3
96
18.5
18.5
68.5
1 OR MORE TIMES/WEEK
2
83
16.0
16.0
84.6
LESS THAN ONCE/MONTH
4
42
8.1
8.1
92.7
ONCE A DAY
1
27
5.2
5.2
97.9
NOT SURE
9
11
2.1
2.1
100.0
TOTAL
-------
518
-------
100.0
100.0
2-3 TIMES/YEAR**************************************** 154
DONT USE ****************************105
1 OR MORE TIME/MONTH ************************* 96
1 OR MORE TIMES/WEER ********************** 83
LESS THAN ONCE/MONTH ************* 42
ONCE A DAY ********* 27
NOT SURE ***** l l
Valid Cases 518 Missing Cases 0
Q.37 — "How often do you or members of your family use the parks or other recreational
facilities of the city?"
Twenty—nine point seven percent (29.7%) said that they or members of their family
use the parks or other recreational facilities 2-3 times a year while 20.3% don't
use them at all. Eighteen point five percent (18.5%) said they use the parks one or
more times a month while 16.0% use the parks one or more times a week. Eight point
one percent (8.1%) use the parks less than once a month while 5.2% use them once a
day. Two point one percent (2.1%) were not sure how often they used the parks.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 49
SPSS/PC+
Q38 SATISFIED WITH # OF PARKS OR NEED MORE?
Valid
Cum
Value Label
Value Frequency
Percent
Percent
Percent
SATISFIED
1 306
59.1
59.1
59.1
NEED MORE PARRS
2 170
32.8
32.8
91.9
NOT SURE
9 42
8.1
8.1
100.0
-------
TOTAL 518
-------
100.0
100.0
SATISFIED
***************************************
306
NEED MORE PARKS
**********************
170
NOT SURE
****** 42
Valid Cases 518
Missing Cases 0
Q.38 - "Are you satisfied with the current number of parks or do you think the
city needs more?"
Fifty-nine point one percent (59.1%) of the total respondents (518) said that
they were satisfied with the.current number of parks; 32.8% said that more parks
were needed, and 8.1% were not sure.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 50
SPSS/PC+
Q39 IF MORE HOW SHOULD CITY OBTAIN THE LAND
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
MORE DONATED LAND
2
67
12.9
39.6
39.6
BUY MORE LAND
1
47
9.1
27.8
67.5
BOTH
4
34
6.6
20.1
87.6
NOT SURE
9
18
3.5
10.7
98.2 .
NEITHER
3
3
.6
1.8
100.0
SKIPPED QUESTION
0
349
67.4
MISSING
TOTAL
518
100.0
100.0
MORE DONATED LAND ********************************************** 67
BUY MORE LAND ******************************* 47
BOTH *********************** 34
NOT SURE ************* 18
NEITHER *** 3
Valid Cases 169 Missing Cases 349
Q.39 - "If there is a need for more parks, how should the city obtain the land?
Should the city buy more park land, require more park land to be donated
by developers, neither approach(volunteered), or both approaches (volunteered)?"
Of the total responses (169) from those voters who felt that there was a need
for more parks, 39.6% said that the land should be donated by developers while
27.8% said that the city should buy more land. Twenty point -one -percent (20.1%)
said that the city should use both approaches to acquiring land for parks. Ten
point seven percent (10.7%) were not sure about the issue while 1.8% said that the
city should not use either approach..
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 51
SPSS/PC+
Q40 CITYS APPEARANCE AT RIVER ENTRANCES
Valid
Cum
Value Label
Value Frequency
Percent
Percent
Percent
DISSATISFIED
2 272
52.5
52.5
52.5
SATISFIED
1 224
43.2
43.2
95.8
NOT SURE
9 22
4.2
4.2
100.0
TOTAL 518
100.0
100.0
DISSATISFIED
*********************************** 272
SATISFIED
***************************** 224
NOT SURE
**** 22
Valid Cases 518
Missing Cases 0
Q.40 - "When entering the city at the river entrances, are you satisfied or
dissatisfied with the city's appearance?"
Fifty-two point five percent (52.5%) were dissatisfied with the appearance
of the city at the river entrances while 43.2% were satisfied. Four point two
percent (4.2%) were not sure how they felt about the city appearance at the river
entrances.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 52
SPSS/PC+
Q41 IF DISSAT STRONGER REGS TO IMPROVE ?
Valid Cum
Value Label Value Frequency Percent Percent Percent
WOULD SUPPORT 1 248 47.9 92.5 92.5
NOT SURE 9 14 2.7 5.2 97.8
NOT SUPPORT 2 6 1.2 2.2 100.0
SKIPPED QUESTION 0 250 48.3 MISSING
------- ------- -------
TOTAL 518 100..0 100.0
WOULD SUPPORT ******************************* 248
NOT SURE ** 14
NOT SUPPORT * 6
Valid Cases 268 Missing Cases 250
Q.41 - "Would you support or not support stronger regulations to improve the
appearances of the city's entrances?"
Of those voters who were dissatisfied with the appearance of the-city's river
entrances (268), 92.5% of them would support stronger regulations to improve
the city's entrances. Five point two percent (5.2%) were not sure about the issue
while 2.2% would not support stronger regulations for improvement.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.G 28480 • [phone]

Page 53
Q42
SPSS/PC+
PRESERVE OPEN VANTAGE POINTS TO RIVER
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
VERY IMPORTANT
1
370
71.4
71.7
71.7
SOMEWHAT IMPORTANT
2
106
20.5
20.5
92.2
SOMEWHAT UNIMPORTANT
3
16
3.1
3.1
95.3
NOT SURE
9
13
2.5
2.5
97.9
UNIMPORTANT
4
11
2.1
2.1
100.0
NO ANSWER
0
2
.4
MISSING
TOTAL
518
100.0
100.0
VERY IMPORTANT *********************************************** 370
SOMEWHAT IMPORTANT ************** 106
SOMEWHAT UNIMPORTANT ****16
NOT SURE *** 13
UNIMPORTANT ** 11
Valid Cases 516 Missing Cases 2
Q.42 "When considering the impacts of development, how important do you
feel it is for the city to preserve the existing open vantage points
or views of the river? Is it very important, somewhat important,
somewhat unimportant, unimportant to you?"
Of those who responded (516),
71.7% said that it was
very important to preserve
the existing open vantage points of
the river while 20.5%
said that
it was somewhat
important. When the two responses
are combined, 92.2% of
the voters
said that preservation
of the existing open vantage points
was very or somewhat
important.
Three point one percent (3.17)
said that the issue wassomewhat
unimportant .while
2.5% were not sure how they felt.
Two point one percent
(2.1%) said
that it was
unimportant.
ti
a Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 54
SPSS/PC+
Q43 CITY/COUNTY EFFORT TO IMPROVE -WATERFRONT
Valid Cum
Value Label Value Frequency Percent Percent Percent
FOR 1 475 91.7 91.9 91.9
NOT SURE 9 25 4.8 4.8 96.7
AGAINST 2 17 3.3 3.3 100.0.
NO ANSWER 0• 1 .2 MISSING
TOTAL 518 100.0 .100.0
FOR *********************************************** 475
NOT SURE *** 25
AGAINST ** 17
Valid Cases 517 Missing Cases 1
Q.43 "If the city and county were to jointly work on a project to improve the
appearance of the waterfront, would you be for or against such an idea?"
Out of the 517 respondents, 91.9% said that they were for the idea of improving
the waterfront. Four point eight percent (4.8%) said they were not sure how they felt
while 3.3% said that they were against the idea.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 55
SPSS/PC+
Q44 SHOULD
OVERHEAD WIRES GO
UNDERGROUND
?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
YES
1
368
71.0
71.2
71.2
NOT SURE
9
80
15.4
15.5
86.7
NO
2
69
13.3
13.3
100.0
NO ANSWER
0
1
.2
MISSING
TOTAL
518
100.0
100.0
YES *********************************************** 368
NOT SURE *********** 80
NO ********** 69
Valid Cases 517 Missing Cases 1
Q.44 - "Do you think overhead wires whould be put underground?"
Of those who responded (517),_71.2% said that overhead wires should go underground.
Fifteen point five percent (15.5%) said that they were not sure about the issue while
13.3% said that wires did not need to go underground.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 56
SPSS/PC+
Q45 APPEARANCE COSTS
- NOT
INCREASE PROP
TAR
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
FOR
1
499
96.3
96.3
96.3
NOT SURE
9
15
2.9
2.9
99.2
AGAINST
2
4
.8
.8
100.0
TOTAL
�518
100.0
100.0
FOR ************************************************** 499
NOT SURE *** 15
AGAINST 4
Valid Cases 518 Missing Cases 0
Q.45 - "Would you be in favor or not in favor of improving the appearance of the city
if the costs would not increase your property taxes?"
Ninety-six point three percent (96.3%) said that they were in favor of improving
the appearance of the city if there was no tax increase. Two point nine percent (2.9%)
said that they were not sure how they felt while 0.8% were against it.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 57
SPSS/PC+
Q46 APPEARANCE COSTS — 1/2 CNT ON 100$ VALUE
Valid
Cum
Value Label
Value.
Frequency
Percent
Percent
Percent
FOR
1
368
71.0
73.7
73.7
AGAINST
2
94
18.1
18.8
92.5
NOT SURE
9
37
6.9
7.5
100.0
NOT ASKED
0
19
3.9
MISSING
TOTAL
518
100.0
100.0
FOR *********************************************** 368
AGAINST ************* 94
NOT SURE ****** 37
Valid Cases 499 Missing Cases 19
Q.46 — "(THOSE VOTERS WHO WERE "FOR".IN Q.45,ASK:) "Would you be in favor or not in
favor of improving the appearance of the city if the costs caused your
property taxes to increase by 1/2 cent on $100 of your tax:value?"
Of the total responses (499), 73.7% said that they were in favor of improving
the appearance of the city with a property tax increase of 1/2 cent on $100 of
tax value. Eighteen point eight percent (18.8%) were against the tax increase while
7.5% were not sure.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 58
SPSS/PC+
Q47 APPEARANCE COSTS
- 1 CENT ON 100$
VALUE
Valid
Cum
Value Label
Value- Frequency
Percent
Percent
Percent
FOR.
1 241
46.5
65.7
65.7
AGAINST
2 83
16.0
22.6
88.3
NOT SURE
9 44
8.3
11.7
100.0
NOT ASKED
0 150
29.2
MISSING
TOTAL 518
100.0
100.0
FOR ******************************* 241
AGAINST *********** 83
NOT SURE ****** 44
Valid Cases 368 Missing Cases 150
Q.47 - " (THOSE VOTERS WHO -WERE "FOR" IN.Q.46, ASK) Would you be in favor or not in.
.favor of -improving the appearance of the city if the costs increase taxes
1 cent on the $100?"
Of those who responded (368), 65.7% said that they were for the improvement of the
city's appearance even with the tax increase of 1 cent on $100 of tax value.
Twenty-two point six percent (22.6%) said they were against this amount of tax increase
for improvement to the city's appearance. Eleven point seven percent (11.7%) said
that they were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.G 28480 • [phone]

Page 59
SPSS/PC+
Q48 APPEARANCE COSTS - 2 CENTS ON 100$ VALUE
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
FOR
1
127
24.5
52.7
52.7
AGAINST
2
90
17.4
37.3
90.0
NOT SURE
9
24
4.6
10.0
100.0
NOT ASKED
0
277
53.5
MISSING
TOTAL
518
100.0
100.0
FOR ********************************* 127
AGAINST ************************ 90
NOT SURE ******* 24
Valid Cases 241 Missing Cases 277
i
Q.48 - "(THOSE VOTERS 14HO-WERE "FOR" IN Q.47, ASK) Would you be in favor or not in'
favor of improving the appearance of the city if the costs increased taxes
by 2 cents on the $100?"
Of those who responded (241), 52.7% said that they would support a tax increase
for improvements to the city's appearance. Thirty-seven point three percent (37.3%)
said.that they were against the tax increase for the city's improvements while 10.0%
were not sure how they felt.
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

0
0
0
0
0
t
0
0
0
0
APPENDIX
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

Page 60
SPSS/PC+
Q49 LAST GRADE YOU
COMPLETED
?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
COLLEGE GRAD
6'
144
27.8
27.9
27.9
HS GRAD
3
130
25.1
25.2
53.1
SOME COLLEGE
5
92
17.8
17.8
70.9
POST GRAD
7
56
10.8
10.9
81.8
9TH-11TH
2
44
8.5
8.5
90.3
8TH OR LESS
1
30
5.8
5.8
96.1
SOME TECHNICAL
4-
18
3.5
3.5
99.6
WONt SAY
8
2
.4
.4
100.0
NO ANSWER
0
2
.4
MISSING
TOTAL
518
100.0
100.0
COLLEGE GRAD ************************************ 144
HS GRAD ********************************* 130
SOME COLLEGE *********************** 92
POST GRAD ************** 56
9TH-11TH *********** 44
8TH OR LESS ******** 30
SOME TECHNICAL ******18
WONT SAY **2
Valid Cases 516 Missing Cases 2
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 61
SPSS/PC+
Q50 OCCUPATION
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
RETIRED
60
145
28.0
28.2
28.2
PROFESSIONAL"
11
100
19.3
19.5
47.7
HOMEMAKER
70
68
13.1
13.2
60.9
CLERICAL & KINDRED
14
42
8.1
8.2
69.1
MANAG.& ADMIN.
12
39
7.5
7.6
76.7
SALES WORKERS
13
33
6.4
6.4
83.1
CRAFT & KINDRED
21
18
3.5
3.5
86.6
SELF-EMPLOYED
50
13
2.5
2.5
89.1
OPERATIVES
22
11
2.1
2.1
91.2
CLNING,FOOD,& HEALTH.
31
9
1.7
1.8
93.0
LABORERS
24
7
1.4
1.4
94.4
PERSONAL SERVICE
32
7
1.4
1.4
95.7
STUDENT
80
6
1.2
1.2
96.9
TRNSPRT EQPMNT
23
5
1.0
1.0
97.9
PROTECT SERVICE
33
5
1.0
1.0
98.8
UNEMPLOYED
90
4
.8
.8
99.6
DISABLED
61
2
.4
.4
100.0
NO ANSWER
0
4
.8
MISSING
TOTAL
518
100.0
100.0
RETIRED145
PROFESSIONAL ************************ 100
HOMEMAKER ****************** 68
CLERICAL & KINDRED ************ 42
MANAG.& ADMIN. ********** 39
SALES WORKERS ******** 33
CRAFT & KINDRED ****** 18
SELF-EMPLOYED **** 13
OPERATIVES **** 11
CLNING,FOOD,& HEALTH *** 9
LABORERS ** 7
PERSONAL SERVICE ** 7
STUDENT ** 6
TRNSPRT EQPMNT ** 5
PROTECT SERVICE ** 5
UNEMPLOYED * 4
DISABLED * 2
Valid Cases 514 Missing Cases 4
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

Page 62
SPSS/PC+
Q51 AGE
Valid
Cum
Value Label Value Frequency Percent
Percent
Percent
50-64 4 163 31.5
31.8
31.8
65+ 5 133 25.7
25.9
57.7
30-39 2 92 17.8
17.9
75.6
40-49 3 92 17.8
17.9
93.6
18-29 1 33 6.4
6.4
100.0
NO ANSWER 0 5 1.0
MISSING
------- -------
TOTAL 518 100.0
-------
100.0
50-64******************************************
163
65+*********************************** 133
30-39 ************************ 92
- 40-49 ************************ 92
18-29 ********** 33
Valid Cases 513 Missing Cases 5
Q52 TOTAL FAMILY INCOME '
Valid
Cum
Value Label Value Frequency Percent
Percent
Percent
20-29,000 4 76 14.7
16.2
16.2
30-39,000 5 73 14.1
15.5
31.7
10-14,000 2 58 11.2
12.3
44.0
40-49,000 6 54 10.4
11.5
55.5
60,000+ 8 51 9.8
10.9
66.4
15-19,000 3 48 9.3
10.2
76.6
9,999 OR UNDER 1 41 7.9
8.7
85.3
50-59,000 7 37 7.1
7.9
93.2
NOT SURE 9 32 6.2
6.8
100.0
NO ANSWER 0 48 9.3
-
MISSING
------- -------
TOTAL 518 100.0
-------
100.0
20-29,000*************************************** 76
30-39,000*************************************** 73
10-14,000 ******************************* 58
40-49,000 ***************************** 54
60,000+ **************************** 51
15-19,000 ************************** 48
9,999 OR UNDER*********************** 41
50-59,000 ********************* 37
NOT SURE ****************** 32
Valid Cases 470 Missing Cases 48
Independent Opinion Research & Communications, Inc.
P.O. Box 501 - Wrightsville Beach, N.C. 28480 - [phone]

SPSS/PC+
Q53 RENT
OR OWN YOUR HOME ?
Valid
Cum
Value Label
Value
Frequency
Percent
Percent
Percent
OWN
1
448
86.5
87.8
87.8
RENT
2
62
12.0
12.2
100.0
NO ANSWER
0
8
1.5
MISSING
-
TOTAL
-------
518
-------
100.0
-------
100.0
OWN ********************************* 448
RENT ******* 62
Valid Cases 510 Missing Cases 8
Q54 RACE
Page 63
Valid Cum
Value Label Value Frequency Percent Percent Percent
WHITE 1 388 74.9 75.3 75.3
BLACK 2 124 23.9 24.1 99.4
OTHER 3 3 .6 .6 100.0
NO ANSWER 0 3 .6 MISSING
TOTAL 518 100.0 100.0
WHITE******************* *********388
BLACK **************** 124
OTHER *3
Valid Cases 515 Missing Cases 3
Q55 SEX
Valid Cum
Value Label Value Frequency Percent Percent Percent
FEMALE 2 263 50.8 50.8 50.8
MALE 1 255 49.2 49.2 100.0
TOTAL 518 100.0 100.0
FEMALE**********************************263
MALE*********************************255
Valid Cases 518 Missing Cases 0
Independent Opinion Research & Communications, Inc.
P.O. Box 501 • Wrightsville Beach, N.C. 28480 • [phone]

City of Wilmington Survey August, 1987
Telephone V
Hello, I'm from Independent Opinion Research,
a national public opinion firm. We are conducting a survey
among the voters of Wilmington about the visual appearance of the
city. We are not selling anything and your answers are confidential.
We would appreciate your assistance.
1. First, are you a registered voter?
1( ) yes 2( )no/not sure (TERMINATE)
2. Are you registered to vote in Wilmington elections?
1( )yes 2( )no/not sure (TERMINATE)
3. In which precinct do you vote? (get location)
4. Did you vote in the last municipal election in November, 1985?
1( )yes 2( )no/not sure (TERMINATE)
5. Here is a question about the quality of life in Wilmington. Over the
past 10 years or so, would you say it has gotten better, or worse,
or would you say the quality of life in Wilmington has stayed about the
same over that period of time?
49.4% better 29.7% same 14r5% worse 6.4%not sure
6. How much do you think Wilmington has changed over the past 10 years:.
a great deal, or somewhat, or not much at all?
74.9% a great deal 18.7% somewhat 6.2% not much at all 0.2% not sure
7. In your opinion, what is the most important problem facing the city
of Wilmington? most important-traffic-47.9%
2nd most important -planning problemsa10.9%
3rd most important-crime/drugs-9.6%
Next, I would like to ask you a few questions concerning the desirability
of living in Wilmington.
8. How do you feel about Wilmington as a place to live? Do you feel
that it is a ......
69.1% very desirable place to live 25.9% somewhat desirable
4.1% somewhat undesirable or, undesirable place to live(0.6%)
0.3% don't know/not sure 0% refused
9. Can you tell me why?
Refer to survey
1O.In thinking about your neighborhood as a place to live, do you feel the
itis a....
66.2% very desirable place to live
26.8% somewhat desirable
5.0% somewhat undesirable
1.7% or, undesirable place to live
0.3% don't know/not sure
0%. refused
I'm going to read you a list of different types of development in
Wilmington. I want you to tell me if each one is more or less
desirable in terms of their appearance to you. First...
11. Office Development ..........
12. Commercial development, such
as shopping centers, malls...
13. Industrial development, such as
warehousing and port -related
industry .....................
14. Multi -family housing..........
More Less
desirable desirable
68.5% 25.7%
51.5% 22.0%
48.6% 39.4x
1-2-
3-4-
5-6-
7 8
910
1112
13
14
15
16 17
18
1920
21
Not sure n I
� 22
5.8%
26 S%
12.0%
23
24
25

page 2
15. Since tourism is an important part of the economy of New Hanover
County, do you feel that the appearance of the city is very
important, somewhat important, or not very important in attracting
tourists to our area?
87.8% very important
8.9% somewhat important
2.7% not very important
0.6% not sure
0% refused
As we talk about the appearance of the city, we will talk about the
different issues that are a part of the city's overall appearance.
First of all, we will talk about regulation of signs, pennants,
banners, and billboards that businesses use to identify their
n
location. We are going to ask you whether you think there needs to
be more or less regulation of business signs or whether it should
remain the same.
n
16. the size of business signs .... 54.6%more 6.8%iess 32.8%same 5.8%ns
17. the number of business signs..48.7%more 9.7%less 35.2%same 6.4%ns
18. how close business signs can
be located to the street ...... 52.8%more 5.4%less 33.4%same 8.4%ns
19. the use of banners, pennants,
or portable signs.............48.0%more 8.9%less 34.8Zjame 8.3%ns
20. Let's talk about the regulation of billboards. Would you be in favor
of or not in favor of stricter regulations on the number and size of the
billboards?
66.3% in favor 19.5%against 10.8%no opinion 3.4% zot sure
21. Would you be in favor of tax dollars being used to reimburse the
owners for the removal of those billboards that do not conform to
a
stricter regulations?
19.5% in favor 71.0%against 29%no opinion 2.5%depends 4.1% not sure
�volunteered)
22. Would you be in favor or not in favor of tax dollars used to pay for
the city to remove business signs that do not conform to requirements?
17.4% in favor 73.6%against 2.5% no opinion 3.9%depends 2:67.rot sure
(volunteered)
23. Would you be in favor of or not in favor of stricter regulations
of signs on newly developed roads and highways?
74.9% in favor 15.1% not in favor 4.9% no opinion 5.1% not sure
24. Would you be in favor of or not in favor of stricter regulations of
landscaping along newly developed roads and highways?
79.5% in favor 10.3% not in favor 4.7% no opinion 5.5% not sure
Next, we will talk about the landscaping of the city.
25. How important do you think retaining large and older trees is to the
community? Do you think that it is....
65.8% Very important
25.4% somewhat important
(� 7.0% or, not very important to you.
!Ll► 1. 8% not sure
Now, I will read the following statements to you and I want you to tell
me if you agree or disagree with each statement.
26. First, the city should provide regulations for retaining older trees.
Do you agree or disagree with this statement?
Q 78.9% agree 12.07.1isagree 5.4% Both agree and disagree 3.7% not sure
(VOLUNTEERED)
27. The city should require developers/builders to replace, at least,
partially, the trees that were cut down. Do you agree or disagree witt
this statement?
80.5% agree 11.2% disagree 5.2% Both agree and disagree 3.1% not sure
(VOLUNTEERED)
28. The city should require multi -family projects to be landscaped. Do yoc
agree or disagree with this statement?
Q 91.3% agree 4.2% disagree 3:3% Both agree and disagree 1.2% not sure
(VOLUNTEERED)
26
27
28-
29
30
31
32
33
34
35
36
37
38
39

Page 3
29. The city should require commercial projects to be landscaped. Do
you agree or disagree with this statement?
85.5%-agree 7.5% disagree 2.9% Both agree and disagree 4.1%,not sure
(VOLUNTEERED)
30. Landscaping buffers should be used between different types of land
uses, such as a buffer between commercial and residential uses. Do you
agree or disagree with this statement?
90.9% agree 4.1% disagree 1.7% Both agree and disagree 3.3% not sure
(VOLUNTEERED)
31. Do you think the area around parking lots should be landscaped?
72:5% yes 15.1Z no 12.4%!not sure
32. Should there be more open spaces and green areas for city residents?
80.5%- yes 10.3% no 9.2% not sure'
Another aspect of the way Wilmington looks is related to the preservation
of its older residential and commercial structures.
33. In your opinion, how important is it for a community to preserve its
older buildings, both commercial and residential buildings? Is it
very important, somewhat important, or not important at all?
66.O%very important 28.2%somewhat important 4..1Z not important 1.7% ns
34. Do you feel that it is very important, somewhat important, or not
important to expand the present historic districts to include nearby
residential and commercial areas?
30.6Zvery important 33.9% somewhat important 25.3%not important10.3% ns
35. In your opinion, should there be the creation of more historic
districts outside the present historic district boundary?
43.2% yes 39.9% no 16.9% not sure
36. Are the current regulations in the historic district doing the job
necessary to adequately preserve this resource?
66.3% yes 20.1%. no 10.3%both (volunteered) 3.3Z ns
The next few questions have to do with the parks and other recreational
facilities in the city. bb gg
37. How often do youAusee therpaiksyorro he'r4ecreational facilities of the
city ? 5.2Z once a day 16.0%one or more times a week18.5%one or more
times a month
8.1% less than once a month 29.7% 2-3 times a year 20.33%don't use
2. not sure (volunteered)
38. Are you satisfied with the current number of parks or do you think the
city needs more?
59.4% satisfied 32.8% needs more parks (refer to q.39) 8.1% not sure
39. (IF RESPONDED "2", THEN ASK:) If there is a need for more parks, how
should the city obtain the land? Should the city...
27.8. buy more park land
39.6% require more park land to be donated by developers.
1.Uf: neither (volunteered)20_1% both (volunteered)
10.Z% not sure
Let's talk about the river and the entrances into the city. I want you
to give me your opinion in the following questions.
40. When entering the city at the river entrances, are you satisfied or
dissatisfied with the city's appearance?
43.2% satisfied 52.5% dissatisfied (go to q.41) 4.3% not sure
41. (IF DISSATISFIED, ASK:) Would you support or not support stronger.
regulations to improve the appearances of the city's entrances?
92.5% would support 2.2% not support 5.3% not sure
40
41
42
43

page 4
42. When considering the impacts of development, how important do you
feel it is for the city to preserve the existing open vantage points
or views of the river? Is it....
71.7% Very important
20.5% somewhat important
3.1% somewhat unimportant
2.1% unimportant
2.6% not sure
43. If the city and county were to jointly work on a project to improve
the appearance of the waterfront, would you be for or against such
an idea?
91.9% for 3.3% against 4.8% not sure
Our last issue deals with the effect of overhead wires and power poles
the streets and highways.
44. Do you think overhead wires should be put underground?
71.2Z yes 13.3Zno 15.5% not sure
Would you be in favor or not in favor of improving the appearance of the
city if the costs .....
FOR
AGAINST
NS
45.
Would not increase your property taxes ...
96.37.
0.8%
2.9%
46.
(IF FOR) What if it would cause your
property taxes to increase by 1/2 cent on
$100 of your tax value? ...................
73.77.
18.8%
7.5%
47.
(IF STILL FOR) What if the tax increase
was for 1 cent on the $100................
65.7%
22.6%
11.7%
48.
(IF STILL FOR) What if the tax increase
was 2 cents on the $100 ..... :............
52.7%
37.3%
10.0%
You have been most helpful. Now, I'have just a few last questions for
statistical purposes only.
49. What
is the last grade you
completed in school?
5.8%
8th grade or less
2-7.9%
college graduate
8.5%
9th-llth grade
10.9%
post graduate
25.2%
high school graduate
0.4%
won't say
3.5%
some technical
OZ.
not sure
17.8%
some college
50. What is your occupation Refer to Report
51. What is your age? 6.4% 18-29 17. 9Z 30-39 17, 9Z'40-49
31.82 50-64 25.,9Z 65+
OZ not sure OZ refused
52. What was your total family income in 1986?
8.77 $9,999 or under 15.5% $30,000 - $39,000
6.8% not sure
12.3% $10,000 - $14,999 11.57 $40,000 - $49,999
0% refused
10.2% $15,000 - $19,999 7.9% $50,000 - $59,000
16.2% $20,000 - $29,000 10.9% $60,000 +
53. Do you own or rent your home? 87.87own 12.2% rent OZ not sure
54. And, to make sure we have a representative sample,
could you tell me yo
(LJI
race? 75.3Vhite 24.1,black 0.627ther 0% not sure
THANKS FOR YOUR TIME. GOOD NIGHT. 55. Sex: 49.2Zale
50,8Z female
IN
53
LA
M
56
57
58
59
60
61 62
63
64
65
�r
66
67